Nails Magazine November 2011

NOVEMBER 2011

’Tis the Season for RETAIL

Bring in the Reinforcements

An Easy Guide to Nail Repairs

WWW.NAILSMAG.COM

Is for a Autoclave:

THE ABCs OF SANITATION HIRING THE RIGHT PERSON FOR THE JOB I AM “ THANKFUL FOR… ”

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AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fifi/22101

In Salon: May 1, 2011

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

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9/29/11 3:53:04 12:19:17 9/19/11 PMPM

Gigi is wearing OUI

HOLIDAY SOIREÉ oui

androgynie

le chateau au champagne

ma cherie

ingenue

Each lacquer includes FREE mini nail file. (while supplies last)

800.275.1111 orlybeauty.com

9/19/11 3:53:04 PM

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9/29/11 12:19:17 PM PM 9/19/11 3:48:17

HOLIDAY STOCKING STUFFERS le chateau

au champagne

oui

+

*

FREE! faux leather wristlet clutch

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

androgynie

ma cherie

ingenue

+

FREE! cozy socks

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

MANI MINI GIFT SET Includes one each of five .18 Fl Oz / 5.3 mL mani mini na

ITEM # 48147 KIT DIMENSIONS: 6.5” W X 3.25” H X 1.25” D

NNEMW INI I

star spangled

meet me winter wonderland under the mistletoe

glitz

na

GIFT WITH PURCHASE

FREE SUEDE* WRISTLET WITH FEATHER CHARM WITH 3 - .6OZ BIRDS OF A FEATHER SHADES KIT DIMENSIONS: 7” W X 5” H X 2.25” D

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faux suede wristlet clutch

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS.

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•

S FROM ORLY

®

GIFT SETS FOR EVERYONE ON YOUR HOLIDAY LIST GIFT WITH PURCHASE

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FREE BLACK LEATHER* WRISTLET

WITH 3 - .6OZ HOLIDAY SOIREÉ SHADES ITEM # 45051 KIT DIMENSIONS: 9” W X 5” H X 3” D

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GIFT WITH PURCHASE

FREE COZY SOCKS

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WITH 3 - .6OZ HOLIDAY SOIREÉ SHADES ITEM # 45052 KIT DIMENSIONS: 5.25” W X 5.25” H X 3.75” D

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T

HOLIDAY SOIREÉ 6-PIX

mini nail lacquers.

Includes one .6 Fl Oz / 18 mL bottle of each nail lacquer from the Holiday Soireé color collection.

ITEM # 45082 KIT DIMENSIONS: 8” W X 3.5” H X 1.375” D

naughty

M

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

sea gurl

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peachy parrot

fowl play

nite owl

sweet peacock

Includes Sea Gurl, Peachy Parrot and Fowl Play.

Includes Nite Owl, Sweet Peacock and Lucky Duck.

ITEM # 45046

ITEM # 45047

lucky duck

9/29/11 12:19:18 PM

UNFROGETTABLE

COLORS! ONLY IN THEATERS © 2011 Disney

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GL IT T E R S*

RAINBOW CONNECTION

EXCUSE MOI!

GONE GONZO!

FRESH FROG OF BEL AIR

DIVINE SWINE

GETTIN’MISS PIGGY WITH IT!

DESIGNER...

DE BETTER!

WARM AND FOZZIE

REDS & NEUTRALS

ANIMAL - ISTIC MEEP - MEEP - MEEP

GLITTERS 12-PIECE DISPLAY

WOCKA WOCKA!

PEPE’S PURPLE PASSION

36-PIECE DISPLAY

REDS & NEUTRALS 12-PIECE DISPLAY

Find us on: CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending).

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*All Glitters also available in Axxium Soak-Off Gel Lacquers for a limited time.

Call 800.341.9999 ©2011 OPI Products Inc.

9/22/11 6:33:24 PM

SCAN. WATCH. LEARN.

cnd.com

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Š2011 Creative Nail Design, Inc. Model is wearing Oilslick Colour layered with Emerald Shimmer, Ice Blue Shimmer, Violet Shimmer & Copper Shimmer Effects. Visit our site to learn more.

NATURAL LOOK

BOLD LOOK

WHO ARE YOU? The quick-change artist?

The brush-n’-go girl?

50 Colours & 15 Effects provide endless possibilities to decorate and play.

Colours are the clothes and Effects the accessories. With three levels of bling the Effects can take you from subtle to bold!

Perfect for the playful chameleon!

From CND.

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9/22/11 6:33:31 PM

“Beautiful Base.

Flawless Finish.

The steps to perfect color.”

Nourishing base coats and super shiny top coats help enrich, strengthen and protect nails.

Fabulous manicures deserve the essie treatment.

866.348.9208

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www.essie.com

America’s nail salon expert.

Since 1981

9/26/11 10:26:54 AM

“I like to arm myself with

cocktail bling.”

winter 2011

brooch the subject

bangle jangle

cocktail bling For more information, call 1.866.313.7845

school of hard rocks

size matters

bobbing for baubles DBP, Toluene and Formaldehyde free

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USA’s nail salon expert.

Since 1981. essie.com

9/26/11 10:26:58 AM

Kaitlynn Bree is wearing Gelish “After Dark”

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Performs like Gel, Applies like Polish

™

84

Colors ...and Counting!

Gelish. "The Permanent Manicure."

Lasts, lasts and lasts!

Gel-polish in a bottle Light-cures to totally dry in 10, 20, 30 seconds

www.gelish.com They’re Gonna Gotta Get Gelished!

Ask your local distributor for genuine Gelish today Made in the USA

www.nailsmag.com/fifi/22285

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9/26/11 10:27:03 AM 9/21/11 11:49:22 AM

Š2011 Creative Nail Design, Inc.

SCAN. WATCH. LEARN.

cnd.com

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9/22/11 6:33:45 PM

WHO ARE YOU? The go-getter?

The glamour gurrrrl?

Brisa™ Gel is a study in contrasts.

Perfect, natural-looking nails flexible enough to go anywhere or vivid bold nails for the ultimate style statement.

Sculpt. Enhance. Extend.

Or just correct the tiniest of flaws!

The Brisa Gel System.

From CND.

7 YEARS IN A ROW!

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www.nailsmag.com/fifi/22260 na1111ads.indd 13

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WHAT DO THESE HAVE IN COMMON? FERRARI

IPAD™

®

OPI LED LIGHT

1 AND 2 (AND SOON, 3)

ITALIA 2011

•They

all represent the finest quality all have a release date •The initial demand exceeds current production •They

IT’S WORTH THE WAIT! Unlike most UV and LED lights that are made in China, the OPI LED Light is engineered and designed at our Hollywood, California home.

Each is hand assembled, inspected and approved before leaving our facility.

And made to last, with a full one year warranty.

LED bulbs are guaranteed for five years!

We are working 24/7 to build as many OPI LED Lights as we can to satisfy the demand.

We won’t stop until everyone has one!

Place your order now with your Authorized OPI Distributor to be one of the first to own the best LED light in the industry.

Call 800.341.999 or visit www.opi.com ©2011 OPI Products Inc.

“Ferrari” and the “Italia 2011” are trademarks owned by Ferrari S.p.A. “iPad,” the iPad tablet, and the iPad icons are trademarks owned by Apple, Inc. OPI is not affiliated with Ferrari, S.p.A. or Apple, Inc., nor has this OPI advertisement or the OPI LED Light been authorized, sponsored, or otherwise approved by Ferrari, S.p.A. or Apple, Inc.

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9/22/11 6:34:33 PM

THE WAVELENGTH OF THE FUTURE LIGHTNING-SPEED, FIVE FINGER CURE. QUALITY YOU CAN TRUST. BUILT TO LAST. Designed, engineered and assembled by OPI in the USA Individually tested and approved • Certified for use worldwide Patent Pending

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9/22/11 6:34:42 PM

cnd.com Š2011 Creative Nail Design, Inc.

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9/22/11 6:34:50 PM

THE SEASON OF LUXE. Here’s to reveling in luxury, to frosting the world with glamour, to enjoying all of the decadent festivities of the season.

Indulge with abandon—or spoil someone you love with a bit of sparkle.

Holiday treasures. From CND.

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9/22/11 6:34:58 PM

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www.nailsmag.com/fifi/22285

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9/22/11 6:36:25 PM 9/21/11 12:04:18 PM

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Introducing Gel Pro from NSI. Because different clients require different ‘cures’.

NSI Gel Pro. Coming 2012. You asked. We answered. See how it differs from Polish Pro. Then, add soak-off, LED/UV–curable Gel Pro to your toolkit and make a difference for the clients who need it most.

-Polish Pro

-Gel Pro

Solvent-based – mix of gel and nail polish

Pure gel

UV– curable

LED/UV– curable

Available in 60 colors

Launching with 24 captivating colors

Perfect for healthy natural nails

All-gel formula adds more strength and durability for weakened nails

Alternative for clients who normally get natural manis/pedis with traditional polish

Alternative for clients transitioning from enhancement services (acrylic, gel)

For more information, visit us at nsinails.com/gelpro. Or, call 1-800-354-6741.

Because you’re more than Just a Nail Girl.

You’re a customer, too — ours. And we hear you.

® nail systems international

“Here’s something that’ll make you feel even better — NSI is lowering the everyday price of Polish Pro to $14.95 per bottle — same as Gel Pro!” www.nailsmag.com/fifi/22135

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9/22/11 6:36:43 PM

EXPERIENCE THE WOW-FACTOR. Dashing Diva French Wrap Manicure na1111ads.indd 22

9/22/11 6:36:49 PM

It’s All About the WOW Patented innovation provides: No-chip, no-smudge French mani’s Up to 2 weeks of flawless wear Perfect smile lines, every time

1.

APPLY French Wrap Plus

2.

CLIP Application tab to release French color

3.

APPLY Dashing Diva Base Seal and Top Seal

4.

RESULTS A perfect French manicure that lasts on natural nails

www.nailsmag.com/fifi/22231

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9/23/11 11:18:58 AM

www.nailsmag.com/fifi/22296

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9/23/11 11:19:04 AM 9/23/11 10:41:44 AM

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www.nailsmag.com/fifi/22265

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9/27/11 4:48:36 PM 9/27/11 4:38:09 PM

{in this issue}

November 2011 Volume 29, No. 10

Features 108 The ABCs of Sanitation A is for apple, unless you are a nail tech on the frontlines of client safety. Join in an alphabetical micro-tour of how we clean up.

112

112 ’Tis the Season for Retail Holiday season is the perfect time to revamp your retail stock.

Deck your salons with the latest and greatest holiday-themed products, and celebrate the holiday season in style.

116 Your Guide to Nail Repairs & Reinforcements There are a variety of nail issues, from the everyday bittennails to the all-out chip or crack, that require you to call in reinforcements. Whether using acrylic or gel (or even a tea bag), we offer some ways to strengthen nails.

122 130

122 I Am Thankful For… To celebrate Thanksgiving and get in the holiday spirit, we asked nail techs: What, in your professional life, are you thankful for?

130 To Smooth a Callus It’s rough out there these days, and we’re not even talking the economy. It’s those craggy and cracked patches of dead skin that pop up from toes to heel and can become debilitating to a client’s sole if left untreated. Here’s a sampling of callus products to help keep feet soft and smooth this winter.

108 NOVEMBER 2011

WWW.NAILSMAG.COM

page 112 page 116 ’Tis the Season for RETAIL

116

Cover Look

Nails: Elsbeth Schuetz, Orange, Calif., ms-management agency LA Photographer: Vu Ong Model: Carrie Jacobson, Body Parts Models

Bring in the Reinforcements

An Easy Guide to Nail Repairs

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NAILS MAGAZINE

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page 108

THE ABCs OF SANITATION HIRING THE RIGHT PERSON FOR THE JOB

“ THANKFUL I AM

”

FOR… na1011cover.indd 2

28 |

a

Is for Autoclave:

page 88 page 122

9/27/11 4:25:07 PM

NOVEMBER 2011

9/27/11 4:31:31 PM

byOPI

ICONIC OPI COLORS IN A NEW, POLISH-ON GEL FORMULA!

With innovative gel technology polished to perform, GelColor by OPI gives clients weeks of glossy OPI color in lightning-speed, LED-cured services only your salon can deliver!

Call your Authorized Professional OPI Distributor for availability and information about GelColor by OPI or log on as a professional at www.opi.com Call 800.341.9999 or visit www.opi.com Š2011 OPI Products Inc.

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9/26/11 11:01:27 AM

{in this issue}

62

Technique 53

Business 81

56 Demos Step-by-steps from Dip It and Eliminer 60 Signature Services Step-by-steps for a Sweet Potato Pedicure and a Spiced Eden Pedicure 62 Dashing Diva’s DesignFX Alternatives Dashing Diva nail artist Young Kim has come up with a clever way of blending these new nail art appliqués.

86 Reader to Reader If a genie told you that you could open a nail salon in any city anywhere in the world, in what city would you open your salon?

88 The Right Person for the Job One of the most important decisions you make as a salon owner is the staff you hire.

Do you have a system in place to make sure you’re hiring the right person?

92 Salon Profile 20 Lounge offers memberships that deliver a range of perks to clients. This nail bar presents an educational and laid-back experience.

Style 65 68 Nail Art Studio Step-by-steps on new nail art designs 72 Her Nails in Lights One nail tech shares her story of uprooting her quiet Midwestern life for a chance to make it as a celebrity manicurist in New York City.

76 Show Us Your…Alternatives to Jetted Spa Thrones If you don’t want to hassle with disinfecting jetted spa thrones, take a cue from these five examples of alternative foot soak set-ups.

78 Boutique: Essential Oils and Diffusers Offer these room-freshening items for your client’s home use.

86

72

❏

good attitude

❏

loves nails strong work ethic high energy confident gentle touch

❏ ❏ ❏ ❏

92

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NAILS MAGAZINE

102 Under the Microscope: Beau’s Lines Beau’s lines are ridged or grooved lines that run horizontally across the nail.

104 New Medical Treatments for the Aging Hand When it comes to revealing a person’s age, the back of the hand is more telling than the face and neck. Dermatologists are applying new technologies to add volume to the hand as well as remove dark brown age spots.

106 Secret Ingredient: Cuticle Oil A closer look at what goes into common cuticle oils.

In Every Issue 34 36 40 48 50 134 138 144 151 170

88 30 |

Health 99

|

On My Mind On Your Mind Nails File Freebies & Giveaways On The Road Reader Nail Art Product Spotlight Ad Index Deal Sheet My Other Life

NOVEMBER 2011

9/28/11 9:55:57 AM

GEL INNOVATIONS

FROM ORLY COLOR EXPERTS

YOU’VE MET YOUR MATCH

For a manicure that lasts as long as your pedicure, match fingers to toes with one of ORLY’s 32 Gel FX shades.

Matchy matchy.

800.275.1111 orlybeauty.com AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS. www.nailsmag.com/fifi/22168

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9/26/11 11:01:44 AM

log on every day to…

.com

mag.com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

of the Month

Deck the Salon Halls.

JOBY Nail Art: If you’re a nail professional, I found this great resource of a website: nailsmag.com www.twitter.com/nailsmag

Salons get into the December holiday spirit with a slew of th themed d decorations. Get inspired and learn how to add a little holiday pizzazz to your own space with our salon holiday decor photo gallery.

Learn a New Callus Smoothing Technique.

www.nailsmag.com/deckthehalls

The new Eliminer Callus Removal System is a safe and effortless power-driven filing system that quickly smooths out calluses. Watch a step-by-step on NAILStv.

www.nailsmag.com/video/Eliminer

Go Low-Flow.

It’s no secret that pedicure spas can use a lot of water. Luckily, spa manufacturers have been steadily decreasing the amount of water needed to o perform satisfying pedicures, so here’s a look at their latest low-water-usage options.

www.nailsmag.com/lowflowpedis

Recruit Nail Techs for Your Salon.

Our article “50 Places to Find New Nail Techs” covers everything from recruiting at schools to networking among your contacts to online websites to assist in your search.

www.nailsmag.com/50places

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NAILS MAGAZINE

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NOVEMBER 2011

9/22/11 3:09:05 PM

www.nailsmag.com/fifi/22119

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9/22/11 3:10:10 PM

{on my mind}

What I’m Thankful For… Back in late August I wrote a post on our Facebook wall asking nail techs to tell me what you were thankful for in your professional lives. From some of you who are thankful for your

What are you thankful for? Log on to www.facebook.com/ nailsmag and tell us.

(And turn to page 122 to see what other nail techs and salon owners are thankful for this year.)

Hannah.Lee@bobit.com

34 |

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NAILS MAGAZINE

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clients to others who are thankful for your employees (or employers), we get what you’re saying. A great work environment is something I think anyone can relate to and be thankful for.

In the spirit of the season and being fair, I thought I’d answer my own question right here on this page. There are many things I’m thankful for. And when it comes to my professional life, that couldn’t be more true. Without further ado, may I present a few of the things I’m thankful for at work.

1. The NAILS team. Above all else, I’m so lucky to work with such an amazing group of people. It starts with a great boss and continues with the rest of our stellar team — edit, graphics, sales, production, web, and audience marketing. We love what we do here at NAILS and we have a great time doing it.

2. You — our readers. What would this magazine even be without you?

NAILS consistently strives to put out the best possible content to help inspire you and to help you improve your business. You send in inspirational stories, cool service ideas, helpful techniques, and beautiful nail styles. You call us and tell us what you love. (And you call us and tell us what you don’t love.) All of which helps shape what you see in the pages of this magazine from month to month.

3. Social media. We’ve learned that social media and social networking (especially Facebook and Twitter) are a great way to reach out to a larger audience.

We’ve “met” so many new nail techs — especially international techs — through these sites, and it’s really exciting to be able to engage in real-time conversations with you all this way. It also allows us to bring you information more quickly than simply relying on a monthly print magazine.

4. E-mail, the Internet, and my iPhone. That might sound silly. But when I started here almost 13 years ago, we were barely using the Internet and e-mail to do business and iPhones were probably only a sparkle in Steve Jobs’ eye. Through the Internet, we can more easily access salons, products, and news from all over the world. And e-mail and my iPhone allow me to stay in constant contact with everyone no matter where I am.

5. Professional product manufacturers. No matter how big the nail industry is ($6.27 billion last year), it still feels like a tight-knit, family-oriented community. Company principals are often seen working their booths at trade shows, meeting their customers, and helping to educate all of you on better ways to use their products and make more money at the salon level. Do you think the food and beverage industry could say the same thing about the president of Coke?

6. New technologies. All of the gel-polish hybrid products that have been released over the last few years are really helping to reinvigorate the industry.

What a great way to help pull salons out of the recession — by offering them an exciting new service that clients can’t seem to get enough of. I’m constantly looking forward to new colors, new products, and other innovations in the industry.

7. Working in California. Not to gloat, but I’m also pretty thankful that our office is located in Southern California, where there’s a mild climate, a more relaxed atmosphere, many of the top nail companies, and an abundance of salons!

All in all, I’d say I have to agree with so many of you. A great work environment is definitely something to be thankful for.

NOVEMBER 2011

9/22/11 3:13:36 PM

Š2011 Creative Nail Design, Inc.

GOOD-BYE FLAWED.

No more edge wear. No more chips, scratches or dulling. No more signs of wear after a couple of emails.

SCAN. WATCH. LEARN.

cnd.com

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{on your mind} A BOBIT BUSINESS MEDIA PUBLICATION

LOVING POLISH BY NUMBERS Editor’s Note: A few notes from our Facebook k fans (www.facebook.com/nailsmag) about our September cover:

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

SEPTEMBER 2011

WWW.NAIL SMAG.COM 1 32

30

1 31

32 1

1 1 31

1

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com

32

1 1

Jennie Brown:

1

1

This is a great looking cover...very creative.

1

1

Pol sh Numbeby rs 1

Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

2

6

6

4

Yvette Pitt:

8

1

I love color by numbers! This is a fabulous cover!!

1

1

10

11

1

Holly L. Schippers:

1

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16

17

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Fun :o)

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Cristy Turbill: Fantastic!

NO FANS OF GROUPON I’m a booth renter at a salon, and I’m still trying to build my clientele. The owner asked me if I wanted to do a Groupon. I said, “Sure.”

(I am the only nail tech at our salon.) The deal was on February 6, and it sold 231 spa pedicures — a $40 value for $20! OMG! I was crying my eyes out the next day at work. How was I going to do all of these people? I normally only work four days a week. I was now working five days a week and these people were so demanding of my time.

The Groupon said “upon availability” — that’s my availability. But the people who bought the deal did not care about that. I also had people who didn’t show up or call to cancel. I had non-tippers and people with the worst feet I have ever seen in my entire 17 years of doing nails.

I found myself working six days a week, calling people from my home, making appointments, changing their appointments because they got sick or something came up. It was a horrible experience and I was so stressed out.

These Groupon groupies don’t come back.

They are waiting for the next deal/coupon!

I have done 177 people and only two of

NAILS MAGAZINE

2

7/27/11 7

Editor’s Note: Our article “Should You Be a Groupon Groupie?” in the September issue got some daily deal advertisers talking about their experiences.

na1111oym.indd 36

Features Editor Judy Lessin Judy.Lessin@bobit.com

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Managing Editor Sree Roy Sree.Roy@bobit.com

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Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Joanne Tucker Joanne.Tucker@bobit.com

5:08:50 PM

them came back. That isn’t even 1%.

I went through a ton of product, toe separators, foam slippers — all for what? I only made $9.50 a pedi on these people because Groupon takes half of the $20 it was sold for. You don’t make anything on these things and some of these people don’t tip on the full value of the coupon or at all.

I had to tell all of my regular clients who usually just call before they come in that they’d have to make standing appointments or else I wouldn’t be able to get them in. The Groupon customers were taking up all the appointments. All I have to say is that this was the worst experience I have ever done in my life! Been there, done that, won’t ever do it again.

Dannielle Cunningham

Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com

Raleigh, N.C.

I own a little nail salon called The Healthy Alternative Hand and Foot Spa. I ran a LivingSocial deal for a mani/pedi combo and I would never offer that again. I found the mani/pedi specials are for the bargain hunters and you don’t get return clients. All of the people who bought the coupon were great people, but they want a deal and will go from shop to shop for it.

Suzanne Pinkston Via e-mail

Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

NOVEMBER 2011

9/22/11 3:54:50 PM

• On Like Polish

Power Polish • Wears Like Gel • Off In Minutes (Really!)

©2011 Creative Nail Design, Inc.

patent pending

HELLO FLAWLESS.

2-week perfect, glorious, high-gloss shine is here!

Email. Tweet. Blog away. Write that novel—with flawless nails the whole way through!

SCAN. WATCH. LEARN.

cnd.com

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{on your mind} WEB POLL What’s been the medium of your most successful paid ad campaign?

Printed newspaper or magazine

13%

Online website (not including group coupon websites), including online newspapers or magazines

26%

Radio

2.6%

Group coupon (such as Groupon or Living Social)

7.8%

Event sponsorship

1.3%

Printed phone directory

1.3%

Other medium not listed above

9.1%

I don’t pay for ads

39%

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

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NAILSMAG.COM

I am an esthetician and I go on NailsMag.com every day! NAILS Magazine is so helpful with my everyday work. I love all the tips, pictures, and new products that come out. It keeps me up-to-date on all the latest trends. If there is a way I could get a picture of a set of nails I have done on your website please let me know. I would absolutely love that! Thank you for your time and consideration.

Cindy Panagiotou Maple Ridge, B.C., Canada

Editorâ&#x20AC;&#x2122;s Note: Thanks Cindy! Weâ&#x20AC;&#x2122;re running a picture of your nails right here in the magazine and weâ&#x20AC;&#x2122;ll also use them on our 365 Days of Nail Art blog. If youâ&#x20AC;&#x2122;d like to send in more art for the blog, you can e-mail pictures to editor@nailsmag. com. Make sure to include your full name, salon name, where you live, and what you used to do the nails.

www.nailsmag.com/fifi/22262

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NOVEMBER 2011

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Where in the world is NAILS Magazine?

I was in the San Juan Is Islands on vacation and m husband snapped this my picture of me reading the latest issue of NAILS. Heidi Hankins Tiptations Full Service Salon, Poulsbo, Wash.

Tiptatio

Do you have a picture of yourself reading NAILS? Send a pic to Hannah.Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis.

CORRECTIONS In the October issue’s Monster Mash nail art feature on page 100, the attribution for Amanda Lenher of Las Vegas, and Erica Plyter of Hinesville, Ga., were inadvertently switched. The correct acknowledgement is as follows:

Amanda Lenher of Las Vegas

WHERE CAN I FIND?

Erica Plyter of Hinesville, Ga.

I’m a nail technician in Namibia and I’m looking for new products and techniques. I need to find a supplier of IBD products.

Tallichya Jorge Via e-mail

Editor’s Note: We talked to ibd and unfortunately they do not have a distributor in Namibia. The closest one is in South Africa. You can try A&V Beauty Products at (27) 11-783-0340. You can find more information about ibd products and techniques at www.ibdbeauty.com.

Where can I purchase Wilaverde polish remover?

Nancy Becker Via e-mail

Editor’s Note: You can find the eco-friendly polish remover online at www.bodipure.com. They have an online store where you can purchase their products.

Psssst…

Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity.

Please include your name, address, phone number, and e-mail address.)

www.nailsmag.com/fifi/22106 NOVEMBER 2011

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{nails file} London Art Exhibition Shines Spotlight on Nails Called Nailphilia, London’s first-ever nail art exhibition took place in September at the DegreeArt.com Execution Room. Through every medium imaginable, the exhibition delved deep into the world of nails, merging fashion and art and redefining everything you thought you knew about the aesthetic of the fingertips, according to curator Ryan Lanji.

Alongside DegreeArt.com artists, Nailphilia boasted established nail technicians such as Marian Newman, Sophy Robson, Sam Biddle, Mike Pocock, Megumi Mizuno, Antony Buckley, Jenny Longworth, Sue Marsh, and The Illustrated Nail as they showcased their talents and techniques through installation, photography, film, and books. The event was sponsored by DegreeArt.com, Sweet Squared, and Scratch Magazine.

1 2

3 4 1. Courtesy of Sam Biddle 2. Courtesy of Sweet Squared 3. Courtesy of Sweet Squared 4. Courtesy of Megumi Mizuno

OPI Honors Disney’s “The Muppets” This holiday season, OPI pays homage to America’s favorite Muppet friends as they hit the big screen in Disney’s “The Muppets.” With an all-star cast including Jason Segel, Amy Adams, Chris Cooper, Kermit, Miss Piggy, and the entire Muppet crew, the family comedy opens in theaters nationwide on November 23. Inspired by the film’s namesake lively and colorful characters, OPI is launching 12 limited-edition nail lacquers in November. The line features six shimmery reds and neutrals, as well as six other glitter-packed shades.

“OPI is so excited to work with Disney to celebrate this long-awaited movie release,” said Suzi Weiss-Fischmann, OPI executive VP and artistic director. “Not only do the Muppets inspire fun, bright, and joyful colors, the fashionable Miss Piggy lends her name to three high-shine pink-based hues, ranging from bold red flecked with silver to a multidimensional strawberry shade.” >>>

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{nails file} To Peru With Polish

It seems like the wonders of nail polish speak volumes in any language.

Shannon Byrd, a nail tech at Modern Beauty Shop in Albemarle, N.C., discovered this when she accompanied a church group on a trip to a Peruvian orphanage, the New Life Children’s Home. “Our main objective was to help move a Christian School to its new location, to help out at the orphanage, to take the children gifts and supplies, and to hand out Spanish Bibles,” says Byrd. “I told all of my clients about what I had planned and they were all so supportive. A lot of them even gave me donations to help fund the trip and items to take to the orphanage. With the money I received, I was able to purchase extra nail polish to give to the girls, along with toboggan hats, bouncy balls, hair bows, and candy for all the children.

“We were all challenged to go outside of our comfort zone and connect with the Peruvians.” Knowing just a few words of Spanish proved to be a barrier at first, but then Byrd broke out the polish. “By taking the time to polish the girls’ nails and make them feel special, we found a language understood by all. Fashion and beauty are a language all their own as is art, so I expressed my art form with nail polish! It proved to be a very rewarding trip,” she says.

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Giving Guests the Star Treatment

As hotel amenities go, it’s way better than a mint on the pillow. How about a celebrity nail tech delivered to your suite — along with appetizers, complimentary cocktails, and a special gift? The Color Me Fierce package at the St. Giles Hotel New York - The Court includes manicure services and nail art designs from the talented hands of nail tech Lisa Logan. Logan has worked with many celebrities including Madonna, Lady Gaga, Beyonce, Katy Perry, and Eve. She’s also created eight patterns for Minx for the “Minx Professional for Lisa Logan” line.

For a limited time, Logan will personally provide hotel patrons booking the Color Me Fierce package with a signature manicure/ pedicure in the comfort of their suite or outdoors on the terrace. The package, which includes accommodations for two, is priced at $599 per night. Tax and tip are extra. >>>

NOVEMBER 2011

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www.nailsmag.com/fifi/22102

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{nails file} A Tip from a Winner Tammy Taylor’s Got New Digs

One of our industry’s top competitors, Azumi Kanene Williams says time constraints and temperature are her greatest challenges in the competition arena. “For instance, in Salon Success, we’re allotted only one-and-a-half hours and just about every competition is freezing cold. The temperature not only increases drying time, but can also numb the fingers,” says the ONS team member and owner of Azumi Nail in Honolulu.

Her solution and advice to others: Sculpt the Salon Success-style French nails as close to credit card thin as possible so you don’t have to spend as much time filing and can devote more time to polish and clean up. “I used to not consider those things very important, but no longer. Many points can be lost for sloppy finishing work and often the difference between winning and losing can be just one point,” says Kanene Williams. “I find making a timetable and having my model inform me of the time situation during the competition also helps a lot.”

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After 25 years in one location, Tammy Taylor Nails has moved and expanded, doubling its space. “Our biggest concern was trying to figure out how we were going to make this huge move without closing down,” says company founder Tammy Taylor. “We knew closing could be very inconvenient for our clients and we did not want to disrupt their service or deliveries.” Thanks to amazing teamwork, the move was accomplished in just three days — without closing.

“The Tammy Taylor team planned and organized this move so well it was like a beautifully choreographed performance,” she says.

The company’s new address is Tammy Taylor Nails, Inc., 2001 Deere Ave., Santa Ana, CA 92705. The phone number remains (800) 93-TAMMY.

Forever French Makes It to the Small Screen

In late March, Kerry Webber, owner of Forever French Nail Systems and the Forever French salons in Norwood and Franklin, Mass., received an unexpected phone call. It was from the art department coordinator for an ABC Family original movie titled “Teen Spirit.” During the conversation, the coordinator explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie. “They saw my website and loved the advertisement posters,” Webber says. “They wondered if they could borrow them along with my products to use as props in the nail salon scene.”

Webber was initially cautious. “I thought it was a hoax,” Webber says. “I researched to see if it was real.” The request was genuine and Webber’s products were featured in the movie that premiered in August.

While Webber was more than willing to personally demonstrate her expertise on camera, an actress played the part of the nail technician in the movie. “They said if their nail actress didn’t work out they would let me know,” says Webber. “I would have been there in a heartbeat to do the movie scene.” >>>

NOVEMBER 2011

9/22/11 3:17:40 PM

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{nails file}

Is Your Salon Shellac Certified?

Why Join the CCA? Education and insurance top the list of reason techs should join the California Cosmetology Association (CCA).

“There are six educational events offered every year to all our members throughout the state of California.

We also typically coordinate student competitions as we know they are the future beauty professionals,” says Mary Lou Amaro, state president of the CCA. In addition, one of the association’s main functions is to be the legislative watchdog for the industry. “Laws may be enforced in Sacramento without our knowledge that could have a tremendous impact on our business,” says Amaro. “It is our duty to keep our professionals updated and represented when issues arise as well as come together when we need to veto a bill.”

Insurance is often an out-of-pocket expense when working in a salon and is more costly on an individual plan.

“Under a group plan, you can purchase insurance at an affordable rate and without an examination so no one who applies will be denied,” says Amaro. If you are affiliated with a CCA member, other family members may also apply for insurance.

For more information, go to www. the-cca.com or call (800) 482-3288.

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The CND Shellac Salon Certification program will assure salon customers across the U.S. that their Shellac services are authentic and of the highest quality. The certification program will inspect and showcase salons that provide quality Shellac services. To be certified, salons are required to provide the complete CND Shellac service to clients — from application to removal. Certified salons will be listed on CND’s Find a Salon Locator, receive free Shellac salon merchandising materials, and have the opportunity to participate in other business-building programs. To be certified, a CND representative will visit the salon and review protocol as well as educate salon employees on CND services. In addition, the salon must fulfill the following requirements: > Use the full Shellac system and Brisa or CND UV Lamp (no mixing brands) > No filing of the natural nail surface during application or removal > Removal with CND Shellac Wraps (or foil and cotton) and pure acetone (no soaking in a bowl) > Proper manicure preparation using ScrubFresh > 99% isopropyl alcohol to remove the tacky layer > SolarOil application to condition the nail and cuticle area at end of the service “The implementation of CND’s Shellac Salon Certification Program will ensure the ultimate experience for clients and will provide a great incentive to nail professionals to provide exemplary Shellac services,” says CND founder Jan Arnold.

Salons wishing to receive certification are required to register on the Shellac Salon Registration page on www.cnd.com. If salons are already registered, they can call the hotline and request certification. Call (800) 833-NAIL with any questions.

Visit Poshé.com

With its clean design, the new Poshé website (www.poshe.com) reflects classic Poshé branding. Poshé uses elements found naturally within the nail plate to nourish and condition, without the use of dehydrating techniques. The result is strong, long, natural nails that resist breakage. All Poshé nail care products are formaldehyde- and toluene-free.

NOVEMBER 2011

9/22/11 3:17:59 PM

MINERALFX rock the world

rock solid

rock it stone cold

emberstone

rococo a-go-go

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fifi/22168

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

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Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

.com

freebies{and} giveaways!

To enter to win, go to www.nailsmag.com/freebies by November 30.

The Wrist-Assist Relieves Pain and Strain The Wrist-Assist from R.S. Innovations LLC is designed to ease the pain of repetitive strain associated with the nail industry. It supports the weight of the client’s hand while still allowing movement in all directions. This helps the technician avoid lifting, reaching, and fighting clients with tense hands. Three lucky readers can win this effective ergonomic tool.

Receive a Sampler of INM Clear Gel

Use the promo code 6245 at INM Canada’s website (www.inmcanada.ca) and receive a sampler of INM’s Integrity Clear Gel. This one-step gel is designed to save the tech time and money. Apply a thin coat as bonder, apply white and pink, then use the clear gel as builder gel.

Clear Gel is also a top coat gel because after the tacky layer is removed the nail has a high-shine that will outperform any top coat. Quantities are limited. One sample per person.

Enter NAILS’ 2012 Nail Mural Contest

Win Ten Terrific Talons’ Nail Oil for Men Ten Terrific Talons Natural and Organic Male Nail Oil is packaged with guys in mind. The nail oil comes in a handsome cobalt blue glass vessel with a roller ball lid and is placed in a tuxedo box. It works great as a nail and cuticle oil during manicures as well as a retail item for your gentlemen clients. Four winners will receive a collection of six bottles.

Why decorate only one nail when you can decorate five — or 10 — and create a winning mural masterpiece? We’re asking all you talented nail artists to submit your finest designs to NAILS’ Nail Mural Contest. The winning entry will receive $100!

Murals must depict a continual theme across a series of five or 10 nail tips. Entries can portray any topic — from landscapes to people to abstract themes. They will be judged on artistry and use of the format.

For inspiration, check out a slideshow of last year’s entries at www. nailsmag.com/2011mural.

Submissions should be mailed to Nail Mural Contest, 3520 Challenger St., Torrance, CA 90503 and must be received by NAILS by December 7, 2011. Please include your contact information (including day and evening phone numbers and e-mail address) along with a brief explanation of your theme.

Winners will be announced in the March issue.

Congratulations to Sep tember’s Winners Three readers received wall murals from Alfalfa Nail Supply and 10 readers received Glow in the Dark Nail Lacquer from Republic Nail.

Murals by Diana Ferrer (left) and KazukoTomiyama (right)

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{on the road} CA GA for My Wedding Nails When there’s a wedding on the NAILS staff, you can bet that the bridal nails get a huge amount of attention. My nails were custom designed by Minx in Southern California and applied by Tashina “Poochie” Green of Poochiez Pawz Nail Studio in Atlanta. BY SREE ROY

Traditionally, a Bengali-Hindu bride’s face must be covered for the first portion of the ceremony, until the “shubha dristi” or “first glance.” Some brides might be bummed, but I was happy guests could admire my glistening red-and-gold nails as I clutched the deep green paan leaves that covered my face. Wedding photography by Slava Slavik Photography

CREATIVE INSPIRATION After five years of seeking out the best nail art designs and chronicling the most avant-garde nail trends for NAILS, I longed for something more than a traditional French manicure on my wedding day.

My husband-to-be and I were having a traditional Hindu wedding, which, lucky for me, meant the entire two-day affair would be saturated in color. Red, gold, green, and white would dominate, with my sari itself being a deep red and metallic gold. I wanted nails that would make an equally bold statement.

Because my wedding was across the country (where my family lives), I was wary of getting a handpainted design because I wouldn’t get a chance to try out the look ahead of time. I racked my brain and started thinking about all of the Minx Nails nail coating designs I see every season, especially the amazing custom ones showcased in our annual New York Fashion Week article. Trying not to get my hopes up, I contacted the co-founders of Minx, Janice Jordan and Dawn Lynch-Goodwin, to see if there was any chance they could make a custom Minx pattern for my wedding. They agreed to meet with me at a West Hollywood, Calif., hotel and asked me to bring my bridal sari blouse.

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FUN FACTS > The bulk of the custom designs Minx creates are for celebrities and clothing designers’ runway shows. The company recently launched a Customizer for Minx nail stylists on its website (www. minxnails.com/customizer. aspx), but it comes with a steep price tag (over $1,000). But if it’s Minx your client wants for her wedding, I bet she’ll find one she loves in an existing pattern. Some of my favorites are Burgundy with Golden Lightning Moons (for other Indian brides), Minx Professional Bridal (a lovely lace design for a traditional bride), and anything from the Tease Me line, which features two solid colors on each nail (pick the colors that best match the color scheme!). > I probably shouldn’t have been so concerned that my Minx wouldn’t last through my wedding if I had it applied up to a week ahead of time. (My original plan was to have it applied in Los Angeles before I left for Atlanta.)

Janice Jordan told me Beyonce got Minxed a full five days before she performed at the Inaugural Ball in front of the president. > Minx’s PR woman visited a Bliss Spa in New York about a month after my wedding with more than 40 of the company’s patterns on hand. She let the manager pick one as a gift…and he picked the sample she had of my bridal Minx! Of all the patterns, he said it was the most striking. > Poochie gets several of her key mobile manicuring supplies from The Home Depot. She strapped a home supply store cushion to her knee to make it more comfortable for me to balance my hands or feet on, and all of her nail supplies are organized within a Stanley Mobile Work Center, normally meant for pliers and other household tools. > Poochie learned graphic design, so she could design her own business cards and other marketing materials.

PICKING THE PATTERN I was so happy when Janice and Dawn agreed to design the custom Minx. And even more thrilled that they had a lot of design ideas. We agreed that gold-toned nails would complement the wedding’s look and feel, and Janice amazed me by saying they could literally duplicate the pattern of the sari onto the nails, if I’d provide her with a scan. (NAILS graphic artist Kimberly Pham literally stuck the sleeve of my blouse in the office scanner when I got back.) Janice explains, “We normally start by interviewing the person that the designs are for in order to get an understanding of what look they want. We do part of the work on a computer but to get the exact look we often brew up special colors and will spend hours to get the look that is Minx.” I found out later that my Minx took about 10 hours to design. Once the metallic silver envelope with the designs landed on my desk, of course I tore it open immediately. They’d given me several patterns to choose from, and all of the NAILS team “ohh”ed and “ahh”ed. I then turned to our readers — the best nail experts — to help me pick which specific patterns to wear. I posted the choices on our From the Editors blog (blogs.nailsmag.com/ editor) and went with the ones that got the most votes, #2 for my fingernails and #4 for my toes.

ATLANTA APPLICATION Now I just had to find a nail tech to apply the Minx, so Janice and Dawn introduced me to Tashina “Poochie” Green of Poochiez Pawz Nail Studio in Atlanta. Actually, when Poochie called me, I realized that I knew her via e-mail already, as she hosts the Annual Nail Techs Talk Workshop in Atlanta. Her willingness to provide continuing education to other techs gave me a lot of confidence in her. Poochie was amazing — she actually got my fingernail Minx to last not only for the two crazy days before my wedding, but through my entire honeymoon! Plus she didn’t even bat an eye when I asked if we could do the application in the hotel’s laundry room (I was sharing a hotel room with some family members who were still asleep). At the end of the service, she also gave me a nail file, so that in case anything frayed (nothing did), I could simply file it off. My nails looked so amazing on my big day. They were seriously the talk of the wedding. Wedding guests and even random hotel guests would stop me to ask, “Can I see your nails?” I wore gold shoes for the ceremonyy and reception and the toenails looked like they’d p y literally been gilded in gold. My mother-inlaw was impressed that I’d thought far enough in advance to precisely match the nails to the bridal sari (which she’d personally purchased for me as a gift) — that should give me enough brownie points to last through our first anniversary at least!

NOVEMBER 2011

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Perfection.

(That was easy!)

OPI NAIL TREATMENTS • Choosing a base coat for longer lasting manicures – no sweat.

• Strengthening and hiding flaws – a cinch.

• Fast, glossy finishes – effortless.

Natural Nail Base Coat

Acrylic Nail Base Coat

Longer-lasting manicures

Stain-proof enhancements

Top Coat

Ridge Filler

High-gloss protection

Flaw camouflage

Natural Nail Strengthener Strength to endure

Call 800-341-9999 or visit www.opi.com ©2011 OPI Products Inc.

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TECHNIQUE} 1

2

Complementary Colors When it comes to picking colors that go together, sometimes it can be a challenge. A client may request a nail art design and then pick a nail polish color she wants as the base, but you might not be sure what other color paints to use to make sure they all complement each other.

Kathleen M. M. Ringwood-Wood of Poughkeepsie, N.Y., advises techs to go to the paint aisle at their local home improvement store and look at the paint chips on display. Most times there will be paint chips with three, four, or more colors that have been preselected as complementary colors. “You know they will go well together,” says Ringwood-Wood, “because they have been picked out by professional designers. And every season, the stores will come out with different colors in many different combinations. You can collect them, keep them, and then use them as reference.”

1. Ringwood-Wood took two polish colors that roughly matched two shades on a paint chip display.

2. She then chose paint colors to try to match the other colors on the display. It is sometimes necessary to mix colors together to get them to match correctly. Ringwood-Wood chose ivory, plum, and golden yellow. And she mixed a dusty green with a metallic gold to get a more accurate green shade.

3. For the plum-colored polish, she used Finger Paints’ If It Ain’t Baroque, Don’t Fix it!, and applied intersecting lines using the complementary colors.

4. For the gold nail, she used Dashing Diva’s Butta-Me-Up and chose a flower design to create a more delicate look for the color combinations. >>>

3

4

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Box Joint Precision Antoine de Paris’ #14 Professional Cuticle Nippers, made with cobalt stainless steel, come in a 5-mm. jaw. The box joint construction on these razor-sharp nippers allows for a precise jaw and cutting edge.

Antoine de Paris nippers are available in many jaw sizes, single or double spring, as well as gold or satin finish for a more individualized look. All Antoine De Paris nippers come with the box joint construction to give more precision in the jaw, and they are engineered to fit the natural movement of your hand for greater control, precision, and ease of handling.

For more information on this product, go to www.nailsmag.com/fifi/22411.

Pixie Polish

Hannah Lee (no, not the editor) is a young new nail artist that has taken her passion to the channels of YouTube and created a splendid sampling of cute nail art tutorials. The designs feature colorful and fun artwork that Lee makes using primarily a toothpick dipped into paint. The videos are sped up and set to upbeat music so viewers can quickly watch exactly how Lee makes her designs, down to the very last detail. Lee first started her channel, “Pixie Polish” in October of last year, and she currently has 29 videos posted, with the most popular one receiving over 18,830 views. The nails vary from marbling designs to lollipop swirls to panda bears and cupcakes and have varying difficulty levels to challenge every nail tech. You can check out Pixie Polish at www.youtube.com/pixiepolish.

Speed Dry On the Fly The new Naro Cordless Nail Dryer can effectively dry nails on even the smallest of workstations, and with its cordless functionality and low weight it can quickly be transported anywhere in the salon. The unit has an AC adaptor to charge it and will work for three hours continuously. It will last in stand-by mode for seven days. The dryer has three different automatic time settings at 10-, 15-, and 20-minute intervals, and after the time is up the unit will shut off to preserve power. The drying fans produce a steady stream of air that will help polishes dry quicker so clients do not smudge their polish after leaving the manicure table. For more information, go to www.nailsmag.com/fifi/22412. www.nailsmag.com/fifi/22198

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NOVEMBER 2011

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Nails by Denae Sambrano

{

Q

QA AND

nailwraps SOAK-OFF GEL

}

Can you tell me why when I use a top coat on acrylic nails the shine does not come out well? I must admit I donâ&#x20AC;&#x2122;t do the three-way shine after using the final white block prior to a polish application, but is there a best top coat for pure, long-lasting shine?

There are two different kinds of top coats: air-dry top coats and gel top coats. The air-dry top coats do not shine as well as the gel top coats.

I suggest using a gel top coat, and I recommend Young Nailsâ&#x20AC;&#x2122; Finish Gel. It cures in 90 seconds and guarantees a two-week shine.

Lamp and bulbs also make a difference in ďŹ nal shine. I recommend using 9-watt bulbs and four bulbs in a lamp as ideal.

You also mention youâ&#x20AC;&#x2122;re using polish. Keep in mind that you cannot use a gel top coat over polish. If the polish is not 100% dry it will crack the gel top coat. If youâ&#x20AC;&#x2122;re putting polish on, then in that case you should use an air-dry top coat. I suggest Young Nailsâ&#x20AC;&#x2122; Ultra Violet (YUV) top coat. It has a purple hue to make colors really pop. â&#x20AC;&#x201D; Amanda Dodge is a Young Nails educator from American Fork, Utah.

UV Gel Polish Has Met Its Match

Introducing the newest innovation in soak-off gel removal. Soak-off Gel Nail Wraps are the easiest, most comfortable way to get clean, polish-free nails in just three simple steps. t 1 FSGFDU GPS SFNPWJOH TPBL Pò gel polish and acrylic. t ' MFYJCMF EFTJHO GPS VTF PO ÜOHFS and toe nails. t & BTZ UP BQQMZ XJUIPVU XBTUJOH acetone on a full soak. t 6 OJRVF NBUFSJBM BOE FBTZ QSFTT seal create non-slip wrap.

If youâ&#x20AC;&#x2122;re going to use an air-dry top coat, remember that the smoother the surface the top coat is applied to, the better the shine results will be. This means moving up through ďŹ le grits from 180 up to at least a 1,200-grit buffer, which I use with oil. I recommend using CNDâ&#x20AC;&#x2122;s Solar Oil because it penetrates and actually speeds the curing process of the acrylic. Then, after cleaning the nails to remove excess oil, I apply both a base coat and top coat. Here again I go with CND products. Stickey Base Coat is great and helps ďŹ ll in any possible remaining roughness and helps the top coat stick better. I follow with Super Shiney Top Coat. It leaves a really hard ďŹ nish, has UV inhibitors, and keeps a lasting shine. â&#x20AC;&#x201D; Bonnie Rios is an educator for CND from Rio Rancho, N.M.

Have a technique question? (about product application, troubleshooting, etc.)

E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer.

DPVOU #PY DPVOU 1PMZCBH

Shop SallyBeauty.com or call 800-ASK-SALLY

phone: 800.438.8594 email: info@grahambeauty.com on the web: grahambeauty.com www.nailsmag.com/fifi/22196 NOVEMBER 2011

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TECHNIQUE} demos 2

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Dip It from Parley Innovative Solutions is a new acrylic dipping system that uses nanotechnology to maximize product performance. The system is non-yellowing, odorless, and offers an easy way to apply acrylic enhancements. Fills can also easily be done with this system.

1. Santize hands and use an e-file with a fine sanding band to remove excess cuticle and shine off the natural nail. Apply the Foundation/Builder liquid on all 10 fingernails and let dry.

2. Apply a thin layer of Structure/Base Gel starting from above the middle of the nail bed to the free edge. Brush back and forth three times, ensuring it is evenly applied.

3. Dip the nail into the white powder at a 45° angle to create a smile line. Tap the finger after removal to shake off excess.

4. Dip the entire nail into the pink powder at a 45° angle. Tap to remove excess each time. Apply a thin layer of Structure/Base Gel to the entire nail after. Repeat this step for all five fingers.

5. Apply Promoter/Setting Dryer Liquid to the entire nail plate.

Repeat steps 1 - 4 on the other hand.

6. Using a medium nail file, shape the sidewalls to create the desired shape. Use an e-file to remove imperfections and finish the arch of the nail. Buff all 10 fingernails.

7. Wash hands (do not use soap), and dry thoroughly. Apply a medium coat of Promoter/Setting Dryer Liquid to the entire nail on all 10 fingernails. Dry in front of a fan for 30 seconds.

8. Apply two thin layers of Gloss Top Coat. Fan dry for 60 seconds, and repeat on the other hand. Apply cuticle oil and massage.

Dip It Acrylic Nail Application

For more information, go to www.nailsmag.com/fifi/22311

.com

Watch a video of the Dip It System: www.nailsmag.com/video/DipIt.

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www.nailsmag.com/fifi/22260

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TECHNIQUE} demos 2

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The new Eliminer Callus Removal System is a safe and effortless power-driven filing system that quickly smoothes out calluses.

The Eliminer RotoFile consists of the RotoFile base, which fits most electric files, and the disposable RotoFile cap, which just twists on. No sterilization is required since the disposable cap is thrown away after use on each client. The system also includes Prep Solution, which promotes light exfoliation and prepares the area for the Eliminer procedure, and After Care Cream, a hydrating solution that promotes rapid healing of treated areas.

The After Care Cream can also be retailed to clients to maintain smooth and healthy skin.

1. Clean the client’s feet and apply Eliminer Prep Solution to the callused area.

2. Wrap the feet in warm, moist towels for three minutes.

3. Take the disposable file head and attach it to the bit base. Line up the grooves on the side of the head and turn it clockwise. Set the drill speed to medium or high. The adjustment should be determined by the thickness of callus. Remove the towels.

4. Start filing, working in a rotating motion as you remove the dead skin cells. Light to medium pressure is required for comfortable exfoliation. Move about the foot adjusting the RotoFile to the different angles. Desired results should be determined by the smooth look of the skin. Do not over exfoliate and stop immediately if redness occurs.

5. Proceed with pedicure as you normally would, and dispose of the RotoFile head.

6. After the pedicure, apply After Care Cream. This also makes an excellent retail product for clients to maintain smooth and healthy skin.

Eliminer Callus Removal System

For more information, go to www.nailsmag.com/fifi/22312

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.com

Watch a video of the Eliminer Callus Removal System: www.nailsmag.com/video/Eliminer.

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NOVEMBER 2011

9/22/11 3:27:25 PM NA0611entityfp.indd 1

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www.nailsmag.com/fifi/22131

9/22/11 3:27:51 PM 4/15/11 2:05:19 PM

TECHNIQUE} signature services Sweet Potato Pedicure Aracely’s Nails, Chicago

1

Aracely’s Nails uses:

2

Sweet potatoes, olive oil, brown sugar, unscented lotion, base coat, polish, top coat.

1. Before the client arrives, steam slices of peeled sweet potato. Put aside a few slices for the soak and puree the rest of the potatoes and add a little bit of olive oil for the mask. For the scrub, mix brown sugar with olive oil.

2. Soak the client’s feet in warm water with a few slices of steamed peeled sweet potato and a bit of brown sugar for 10 minutes.

3. Prep nails. Smooth calluses.

4. Exfoliate the client’s feet and lower legs with the homemade brown sugar-olive oil scrub. Rinse off the scrub.

5. Apply the sweet potato-olive oil mask to the client’s feet and lower legs. Wrap the lower legs in plastic bags, and cover with hot towels for five to 10 minutes. Then unwrap and remove the mask.

6. Massage with any brand of unscented lotion.

7. Clean under the nails and nail plates. Apply base coat, two coats of polish, and top coat.

price: $55 Want to see your signature service here?

E-mail details to sree.roy@bobit.com.

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Alternate Names:

Thanksgiving Pedicure Pass the Sweet Potatoes Pedi Sweet Potato Pie Feet Treat

NOVEMBER 2011

9/22/11 3:37:50 PM

Spiced Eden Pedicure Garden City Red Door Spa, Long Island, N.Y.

price: $80 5

Garden City Red Door Spa uses: Spa 7/52 Bath Crystals and Heel It; Epi-clenz Hand Antiseptic; Footlogix Callus Off; Salt of the Earth Spiced Eden Creamy Sugar Glow and Spiced Eden Body Crème; antibacterial hand soap, acetone, paraffin; CND Cuticle Away, ScrubFresh, Stickey, Super Shiney, Solar Oil, and Solar Speed Spray; Essie nail polish.

1. Soak the client’s feet in warm water with Spa 7/52 Bath Crystals.

2. Apply antibacterial hand soap to exfoliating gloves and rub together to create foam. Wash the client’s feet and lower legs. Dry the client’s feet with a towel.

3. Apply Epi-clenz Hand Antiseptic on your hands and your client’s feet.

4. Start nail prep, including removing existing polish with acetone and applying CND Cuticle Away. Put the client’s left foot back into the water and prep the right foot first (as follows).

5. Spray Footlogix Callus Off onto plastic wrap and place on the client’s calluses.

6. Finish nail prep, including shaping and cuticle detailing. Apply base coat.

7. Remove the plastic wrap. File calluses with a Pedi Pro Tool Foot File for up to three minutes. Place the right foot back into the bath, then repeat steps 5-7 with the left foot.

8. Remove the client’s right foot from the bath. Massage Salt of the Earth Spiced Eden Creamy Sugar Glow into the client’s feet and lower legs until it becomes a thick paste. Place the right foot back into the bath, then repeat with the left foot.

9. Don exfoliating gloves and wash off the scrub. Remove the gloves. Use a wand or a hot wet towel to wipe off the remainder. Remove feet from the bath and dry with a towel.

10. Massage the client’s feet and lower legs with Salt of the Earth Spiced Eden Body Crème for 10 minutes.

11. Place each of the client’s feet inside a paraffin bag. Cover with towels and/or booties. After three minutes, remove the paraffin.

12. Wipe nails with a lint-free square dipped in acetone to clean the base coat. Wipe nails with a lint-free square dipped in CND ScrubFresh.

13. Apply CND Stickey base coat. Apply a thin layer or two of Essie polish.

Apply CND Super Shiney top coat.

14. Apply a small amount of Spa 7/52 Heel It into the heels and other callused areas on the foot.

15. Massage CND Solar Oil into the client’s eponychiums.

16. Spray CND Solar Speed Spray onto the nails.

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Alternate Names:

Luxurious Eden Pedicure Salt of the Earth Pedi Nice Spice Pedicure NOVEMBER 2011

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TECHNIQUE}

Dashing Diva’s DesignFX Alternatives Dashing Diva’s new DesignFX line is comprised of 36 unique nail appliqués that apply easily for fullcoverage wear and often match 3-D bling with intricate and brightly colored designs.

For those of you who want to take it one step further, resident Dashing Diva nail artist Young Kim has come out with a clever new way of cutting up and blending these appliqués to give nail techs even more freedom to let their creativity shine with the fun patterns. The appliqués deliver great adhesion, easy control, and promise to wear beautifully for up to two weeks.

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Here’s how you can create your own custom nails by cutting and mixing different DesignFX appliqués.

1. Create a color base by using Dashing Diva Gelife Pure Gel. a. Apply one layer of Gelife Base Gel. Cure. b. Apply two layers of Gelife Color Gel. Cure after each layer. c. Apply one layer of Gelife Top Gel. Cure. d. Remove tacky inhibition layer with at least 90% pure alcohol.

2. Carefully cut the first piece of DesignFX appliqué into the desired shape and size. Use a craft knife blade for more controlled and precise cuts.

3. Using tweezers, peel and place the cut appliqué onto the nail.

Smooth it out completely while firmly securing the edges.

4. Either trim or file the overhanging appliqué to make it flush with the edges of the nail bed. When filing, first use a 100-grit file then switch to smooth the edge with a fine 180-grit file.

5. Repeat steps 2–4 until the desired design is achieved.

6. Seal and finish with Dashing Diva Gelife Pure Gel. Cure for 30 seconds under a 40-watt LED light or two minutes under a 36-watt UV lamp: a. Apply one layer of Gelife Base Gel. Cure. b. Apply one layer of Gelife Top Gel. Cure. c. Remove tacky inhibition layer with at least 90% pure alcohol.

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HELPFUL HINTS: > Begin with a sketch of the final nail design. > For a simple alternative without a color base, apply cut appliqués to natural nails, then add a layer of Gelife Base Gel followed by a layer of Gelife Top Gel, curing in between each gel layer. > Use your imagination. You can combine pieces from several different appliqué patterns or stick to one for a simpler look.

NOVEMBER 2011

9/22/11 3:39:25 PM

www.nailsmag.com/fifi/22104

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NEW DS TEMPTATION & DS BOLD

CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR. Style for Fall 2011 is all about dazzling color.

New DS temptation and DS bold from Designer Series by OPI complement this fall’s fashion season brilliantly with the seductive glamour of the Designer Series diamond-dust formulation.

DS extravagance DS reserve

DS opulence

DS reflection

DS classic

DS glow

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CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE • Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending). • Call 800.341.9999 ©2011 OPI Products Inc.

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STYLE} No Muss, No Fuss Nail Art Coatings This Zesty Zebra design from Trendy Nail Wraps is part of the company’s total coverage line. The company also has pre-cut French options. www.nailsmag.com/fifi/22421

From NCLA (Nail Couture Los Angeles) come these self-adhesive designer nail wraps, which come with two sheets and a nail file. The design shown is called Secession Kicks, and to create a different look, you can flip some of the company’s designs and wear them bottom up. www.nailsmag.com/fifi/22423

Celebrity favorite Minx Nails offers nail art coatings in eye-catching chrome patterns, including this pattern of Gold Leaves.

Some of its coatings are transparent, making them ideal for layering. www.nailsmag.com/fifi/22422

Full-coverage nail art coatings — also known as appliqués, decals, wraps, and foils — let you apply nail art without ever busting out a striper brush or a glitter shaker, even in chrome textures or with rhinestones. Get your salon on board with this trend by stocking up on these spill-proof options.

Dashing Diva DesignFX offers fullcoverage nail art designs, many of which come in packets of complementary (not identical) patterns, so each nail can make its own statement. Shown is Permission to Stare, one of the Bling patterns, which means that rhinestones come attached. www.nailsmag.com/fifi/22425

Cala Nail Strips come in a variety of trendy designs, including a Bling series that includes raised rhinestone patterns and solid glitter patterns for rockstar nails. They can be used with natural or artificial nails. www.nailsmag.com/fifi/22424

NOVEMBER 2011

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The Glam Collection from Art Club promises full-fashion nails in an instant, as these self-sticking decals lay right over the nail for a hot new look. Shown is Hearts of Gold, which features blinged-out hearts that have a raised texture you can actually feel. www.nailsmag.com/fifi/22426 >>>

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PHOTOGRAPHY ©ISTOCKPHOTO.COM/ARSENIK

MY TRUE COLOR

DEEP RICH LAYERS OF FALL

TREND watch: aviation chic Pilot- and stewardess-inspired looks touch down on the fashion runways.

Debbie Belleville, Tumbleweeds & Lace Salon, Craig, Colo.

Jennifer Anaya, Friend’s Salon and Spa, Holland, Mich.

Fit for Royalty Excalibur Nail Crystals by Republic Nail are stunning embellishments for your clients’ nails. Many of the crystals mimic the colors of real gemstones, such as emeralds, sapphires, and amethysts.

There are more than 50 colors of the nail crystals to choose from.

For more information, go to www.nailsmag.com/fifi/22427.

Read My Nails Kudos 2 U + Kudos Glaze + Fructoes SPFX Sing out fall’s opulent hues of hyacinth and plum with this “must-have” base, layered with a topcoat for lustrous sheen, and an SPFX for shimmer that’ll shake the chill.

PHOTOGRAPHY BY HAMY PHAM

w w w. s h o p w e t p a i n t n a i l s . c o m

If you still get a hard copy of the newspaper, here’s a use for it you may not have thought of: newspaper nails. This isn’t newsprint embedded within layers of gel (though that’s a cool trick as well), it’s a transfer of the newsprint onto the nail — so you can offer this style even if you’re at a natural nails-only salon. Polished Day Spa in Houston adapted this technique after seeing it on several nail blogs. It charges $30 for the nails. Here’s how the salon creates the look: 1. Do a standard manicure using a light color (so the newsprint will show). Let the nail polish dry completely before the next step.

2. Dip the nail into alcohol for five seconds.

3. Put the newspaper print face down onto the nail and press firmly and evenly for 15 seconds. (Darker newsprint shows up better than fine print.)

4. Peel back the newspaper slowly without smudging the print.

5. Let dry for about one minute, then apply top coat to seal.

www.nailsmag.com/fifi/22307

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NOVEMBER 2011

9/23/11 4:18:30 PM

Lovely Lacquer

Developed by Julep Nail Parlor, a Seattle-based nail salon chain, Julep Nail Vernis is a professional-quality line of runway-inspired nail colors and finishes.

Each shade is named after women Julep admires and celebrates (shown are bright pink Niecy, sunny yellow Blake, and turquoise Jaime). Julep brings its mission of empowering women to life via Powered by Girlfriends, a program that donates $1 from the sale of every polish to organizations that support women.

For more information, go to www. nailsmag.com/fifi/22428.

3 Ways to Bling Out Nails Have you heard of the $51,000 manicure, a nail service that puts 10 carats of actual brilliant white cut polished diamonds on the free edge of clients’ fingertips to create what may possibly be the most expensive French manicure ever? It’s dubbed The Iced Manicure and is offered by nail team Cherish…Me (www.cherish-me.com), which promises it will travel worldwide to perform this exclusive service.

While we haven’t spotted that manicure yet on anyone’s nails around NAILS’ Los Angeles headquarters, we have noticed an uptick in bejeweled and high-end nail looks at salons worldwide. Here are a few of our favorites: > For $49 spa clients at the Tocaloma Spa at Pointe Hilton in the Tapatio Cliffs Resort, Phoenix, can have their toes glamorized with a service that utilizes stunning Swarovski crystals instead of nail polish. The glittering crystals (up to 90 of them) last up to three weeks and several extra crystals for at-home touch-ups are provided. > The swanky Ritz London hotel gives yet another reason for the expression “puttin’ on the Ritz” with its new “The Ritz Manicure,” which was created in conjunction with Jeff Pink, the founder of Orly. The manicure, which costs £85 (about $136), is a full-on hand treatment that ends with a unique French style “with liberal lashings of luxury,” as the Ritz London’s website proclaims.

The gold Orly polish is swiped thinly at the free edge, with a bonus line of polish extending diagonally across the nail. > At Immix Hair Gallery & Day Spa in Conyers, Ga., Big Diamond Nails take over 200 Swarovski crystals, and, for the length shown, cost $100.

Nail tech Bresay DeFoor says, “I use Young Nails clear acrylic, then lay down silver foil and encase it. I then shape and glue all of the crystals, then top with gel top coat and cure.” www.nailsmag.com/fifi/22240 NOVEMBER 2011

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STYLE} nail art studio Falling Leaves 1. Polish the nail red and clean up the smile line.

2. Put orange polish on a make-up sponge, then dab it on the nail from the smile line to the center. Put brown polish on the sponge, then dab it from the center to the free edge.

3. Use Orly Instant Artist nail art polish in Jet Black to draw an outline of three leaves diagonally across the nail.

4. Use gold and orange nail foil to ďŹ ll in the leaf outlines. Add two small pieces of foil outside the leaves for accents. Add two orange rhinestones.

Roxy Carrillo, Los Angeles

Let Them Eat Cake 1. Polish the nail dark purple.

2. Apply one coat of sheer shimmer blue polish.

3. Use white polish to paint a little more than half of the nail, creating a slight curve.

4. Use hot pink acrylic paint and a toothpick to make small dots to outline the cake.

5. Use a different pink acrylic paint and a toothpick to create three hearts under the top layer of the cake.

6. Use aqua acrylic paint and a toothpick to make three vertical lines on the top layer for candles.

7. Use yellow acrylic paint and a toothpick to add a teardrop on top of the candles to create a ďŹ&#x201A;ame.

Hannah Lee, www.youtube.com/pixiepolish, Atlanta

.com

Watch this step-by-step on NAILStv: www.nailsmag.com/cakevideo.

Cute Polka Dot French 1. Apply sparkly white acrylic to the free edge and sheer pink acrylic over the rest to create a French. Use a striper brush and hot pink paint to highlight the smile line.

2. Use a dotter tool and black paint to add polka dots on the free edge.

3. Use a striper brush and purple paint to add a bow on the free edge. Apply a clear rhinestone in the center of the bow.

Jade Sewell, Just Nails, Great Falls, Mont.

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NOVEMBER 2011

PHOTOGRAPHY BY KELLY BRACKEN

9/22/11 3:49:44 PM

Mood Ring Nails

Candice Manacchio, Branford, Conn.

1. Polish the nail in two coats of CND Colour Oil Slick.

2. Polish one thick vertical stripe of CND Effect Emerald Shimmer down the center of the nail.

3. Polish one vertical stripe of CND Effect Ice Blue Shimmer on the far left of the nail, slightly overlapping the center stripe.

4. Polish one vertical stripe of CND Effect Violet Shimmer on the far right of the nail, slightly overlapping the center stripe.

5. Polish one coat of CND Effect Copper Shimmer over the entire nail to blend all of the lines and give a mood ring effect.

Fall Foliage 1. Polish the nail a shimmery light tan. Polish a bit of yellow onto a small piece of make-up sponge, then tap it onto the nail.

2. Polish a bit of light orange onto a small piece of make-up sponge, then tap it onto the nail.

3. Polish a bit of dark orange onto a small piece of make-up sponge, then tap it onto the nail.

4. Polish a bit of red onto a small piece of make-up sponge, then tap it onto the nail.

Stamp the nail with three black maple leaves (shown is Bundle Monster Plate BM04).

Brie Minar, www.nailsbybrie.blogspot.com, League City, Texas

Dark Angel 1. Paint the free edge with silver acrylic paint. Paint the rest white to make a French.

2. Use a striper brush and red paint to highlight the smile line.

3. Use a dotter tool and black acrylic paint to draw a half circle on one end of the smile line, then make layers of feathers emitting from the dot.

Cassi Banning, Tips & Toes, Great Falls, Mont.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

.com

For more nail art step-by-steps, visit www.nailsmag.com/style,, then click on Nail Art.

NOVEMBER 2011

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www.nailsmag.com/fifi/22276

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www.nailsmag.com/fifi/22197

2/18/10 4:18:03 PM

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STYLE} Her Nails in Lights Many techs dream of a career in which their nail designs are published on magazine covers and adorn the fingers and toes of the hottest celebrities. One nail tech shares her story of uprooting her quiet Midwestern life for a chance to make it as a celebrity manicurist in New York City. BY JULIE KANDALEC The author, celebrity manicurist Julie Kandalec (left), works the Essie booth at New York Fashion Week in February 2011.

One day about 10 years ago, I was watching a TV show that went behind the scenes of a new thriller movie when the documentary explained that, to better match the character’s creepy demeanor, a nail stylist was called in to extend the leading actor’s bitten nail beds with acrylic. I’d had my cosmetology license for about two years back then, as well as a good job at Jenniffer & Co. Salon in Mentor, Ohio, but the thought that popped into my head was, “How can I do that?”

I was born and raised in Ohio and I’d never lived anywhere else, so I started with what I knew, slowly doing hair and nails for photo shoots to build my portfolio. My first shoot was in 2001, when my boss hired beauty photographer Tom Carson to come to the salon to shoot new trends for magazine submissions and marketing materials. From that photo shoot, one of my step-by-steps, actually a men’s haircut and color, was

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published in international hair color magazine Men’s Passion International.

It was a full page, and even though it was for hair, I’ll never forget how it felt when I saw my name in print next to that photo of my work.

I kept doing photo shoots, but in Ohio, there aren’t many fashion and beauty photographers and models, and the overall style of the photos just wasn’t what I needed to build a really strong portfolio. So I eventually started flying myself to Los Angeles to shoot with models and photographers there.

I flew to L.A. about two to four times a year for the next two years, paying for the trips out of my pocket. I used a buddy pass once, but the other tickets were around $300 each. I traveled as cheaply as I could, staying with friends or renting sublets that I found on Craigslist (like a bedroom in someone’s house), instead of staying in hotels. It might sound crazy, but my boss, my

clients, and my family all understood what I was doing.

It was during one of these shoots in L.A. that a make-up artist recommended me to beauty photographer Courtney Dailey. Dailey, the make-up artist, and I set up a test shoot (meaning it wasn’t necessarily going to be published) and we decided that we wanted the nails and the lips to match. I chose turquoise simply because it’s my favorite color, and the make-up artist had the exact lip color.

When I got the photos back, I took the initiative to send them to Scratch magazine. The editor loved it, and it became the August 2009 cover of the magazine and my first solo cover ever.

In January 2010, it was announced that I won the NAILS Cover Tech Contest (Tom Carson shot those covers for me as well). Between winning that contest, keying five shows at New York Fashion Week, another

NOVEMBER 2011

9/22/11 4:00:25 PM

NA1111biosculptfp.indd

featured on model: 124 Okavango Delta

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There is no inhaling of dust, vapors or smelly odors. Gel can quickly and safely be removed within 10-15 minutes.

Select from Over 180+ No Chip Gel Colors

Nail Artist: Christian Mans

1.800.770.4493 BioSculptureGel.com www.nailsmag.com/fifi/22187

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9/22/11 4:00:31 PM 9/16/11 12:33:36 PM

1. This shot, taken by beauty photographer Courtney Dailey, was in her portfolio when she met with the agency Artists

by Timothy Priano. 2. Some of Kandalec’s favorite nails were these for Russian Vogue, which were gold foil and encrusted in Swarovski crystals. 3. These patriotic nails by Kandalec were featured in a spread in the August 2011 issue of Shape. 4. Kandalec won NAILS’ Cover Tech Contest in 2010, which increased her visibility.

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2 JANUARY 2010

WWW.NAILSMAG.COM

Welcome to My HOME [SALON] 22 PRODUCTS

by Nail Techs, for Nail Techs Coworkers Play Our “NEWLYWED” GAME

10th Annual Cover Tech Contest

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COVERS ARE BETTER THAN

READER-WRITTEN ISSUE

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successful trip to L.A., and an e-mail recommendation from my mentor and celebrity artist coach Crystal Wright, I got an interview in New York City with Timothy Priano, the president of agency Artists by Timothy Priano.

He was straight to the point with me: “Why aren’t you living in New York?”

I replied, “If you sign me, I’ll move.” I flew home and began packing my three bedroom condo that night.

I hated to leave my salon of nearly 10 years, but at the same time I couldn’t wait to get to New York and start working. Everyone there knew it was a long time coming that I would move!

To take over my clientele of about 75 regulars, I hired and trained two new nail techs for the already busy nail department. I simultaneously decided on the perfect day to move: October 10, 2010, or 10/10/10, for good luck.

I’ve moved apartments a few times since that October. My first three weeks I rented a room in a gorgeous Upper West Side brownstone that wasn’t much larger than a queen-size bed for $1,000 a month. Then, I moved to adorable

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[see page 104 for the other winning cover]

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Hoboken, N.J., but the commute on the subway got to be too much with my 35 lb. nail kit! So I now live in Manhattan.

I got licensed in New York shortly after I moved (I still have my Ohio license). Luckily, I was over the five year mark at Jenniffer & Co., which in New York meant I didn’t have to take the test over. I did have to get a physical though, plus my former boss had to fill out some paperwork detailing how long I’d worked at her salon and spelling out my strengths.

Since my move, I work an average of three to five shoots a week, plus events like Fashion Week and seeing private clients. In the past year, I’ve worked with celebrities including Kim Cattrall, Glenn Close, Rose Byrne, Andie MacDowell, Eve, and Mia Wasikowska. My nails have been published in Italian Vogue, Russian Vogue, Shape, Ladies’ Home Journal, Self, Marie Claire, BlackBook, and Esquire. I have done nails for shows at New York Fashion Week, including celeb favorite Tadashi Shoji, and others.

I’ve worked with products from a huge array of nail manufacturers. An updated

portfolio of my work can be seen on my website, www.juliekandalec.com.

My job isn’t always easy though. I haven’t done a client at a real manicure station in over a year. I carry everything I need with me, which is 100+ bottles of polish, implements, treatments, towels, nail tips, nail art, and more.

And since I don’t have a car, I take it all on the subway, through the heat, the rain, and the slush. I’ll get calls at 11 p.m. for an 8 a.m. call time the next day. But it’s a true pleasure to be called upon to pamper a model or celebrity before she gets in front of the camera or goes to a big event.

There are more than 8 million people in New York City, and the city is swimming with people in the business, so we have a lot in common. Anything is possible here. One of my favorite memories is from one of my first jobs after moving, a multi-day shoot in which I was able to become great friends with the beauty team and the photographer.

The photographer in particular, Yu Tsai, was very entertaining, telling jokes and dancing between shots.

For those of you who have the same dream I did, I encourage you to go for it.

Just remember, experience is priceless.

I worked for years for free. I oversaw small events, college fashion shows, and less-than-glamorous jobs. To succeed, you have to have talent, but it’s even more important that you have the personality and the drive. It took a lot of time, sacrifice, and initiative, and I wouldn’t change a single thing. ng.

If you want more on Julie w Kandalec’s career path, follow YC. her on Twitter: @julieKnailsNYC.

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STYLE}

Show [Us] Your…

Alternatives to Jetted Spa Thrones

If you don’t want to hassle with the extra steps involved in disinfecting jetted spa thrones, take a cue from these five examples of pretty and functional alternative foot soak set-ups.

OPALIZED DESIGNS STUDIO SALON, SHELBY TOWNSHIP, MICH. “Our pedi stations were custom built by Bob Brnabic of Rochester, Mich. When conceptualizing the salon, I saw a shoe shine booth at the airport. I knew that would work wonders with non-piped pedi stations. We use FootsieBath. Tailored leather recliners worked best due to the size of my studio (only 360-sq.-ft.), and Bob matched the platform tops with my flooring. There are removable foot rests (U-bars) that were made to my height specs for the clients’ feet. I put the foot rests in place once the client is soaking. I can also use my set up for waterless pedicures. I simply remove the FootsieBath and either use the foot rest on the station or have the client recline in the theater seating to do the pedicure.” — Kelley Killop-Marble

<<<

AVENUE SALON & <<< MADISON DAY SPA, CHANDLER, ARIZ.

“We have a custom pedicure station with a leather bench that seats four clients at a time. It’s surrounded by tile.

I love it because there are no jets so it makes it easy to sanitize and disinfect after each client.” — Ali Higgins

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WILDFLOWERS, CAPE CORAL, FLA. “I use a Continuum Pedicute and a Turip chair from IKEA. It’s futuristic looking and super comfy! The Pedicute doubles as the perfect glitter toes station too because if you are not using the tub, you can place your UV light right where the tub goes.”

— Lauren Wireman

THE PAINTED NAIL, CHEYENNE WELLS, COLO. “My husband custom built my pedicure station with used bar sinks. They are built into the station and elevated, so I don’t have to bend way down. I also have marbles in the bottom for clients to roll their feet on.” — Krystal Tallman

<<

LE SALON AND TINOS TOTAL NAILS, GREAT FALLS, MONT.

<<<

“I had my hubby and a good friend build me an entire pedi throne. It’s tiled at the bottom with an oak platform and has a gorgeous overstuffed chair, a plumbed pedi bowl that drains, and a Moen faucet.”

— Steph Costantino

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STYLE} boutique essential oils and diffusers Essential oils have many uses: burn the oils in a diffuser, use as a perfume, or dab some on a warm cloth and use for dusting and cleaning. Consider offering these diffusing kits as retail items to your clients — or try them out to make your salon smell warm and inviting.

1. Synergy Essentials has several diffusers to choose from, such as the wood diffuser that comes with a timer, an ultrasonic diffuser that uses water to disperse the therapeutic aromas, or the basic plug-in warmer. Synergy Essentials offers around 100 different essential and carrier oils in UV-proof bottles, including specialized oils such as immune system therapy. www.nailsmag.com/fifi/22431 2. Rocky Mountain Oils offers hundreds of organic oils available in blends, singles, and kits. The electric Spa Scenter diffuser (pictured) is only one of various types of essential oil diffusers that uses cold evaporation to get the therapeutic elements of the oil into the air. www.nailsmag.com/fifi/22432

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3. Eden Botanicals offers 200 pure essential oils, and many are available in sample sizes.

Oils like Cocao Absolute, Lime Essence, Sandalwood, and others can easily be made into personalized blends. The company also provides blend recommendations for each. www.nailsmag.com/fifi/22433 4. Offered in more than 160 different types of singles and blends or in aromatherapy packages, essential oils from Young Living Essential Oils are made from the company’s own farms around the world. Young Living’s Aria Ultrasonic Diffuser contains unique features such as a remote that allows you to control the built-in sounds or enjoy the multicolored LED lights. You can also plug in your own music device. www.nailsmag.com/fifi/22434

NOVEMBER 2011

5. With many types of diffusers — including the hand-crafted Terra Cotta Pendant Diffuser (pictured) that holds scents for weeks and can be used anywhere — Mountain Rose Herbs offers essential oils that are obtained by steam distillation. All oils are certified organic and include scents like Eucalyptus Lemon and other basics like Spearmint and Orange. www.nailsmag.com/fifi/22435 6. The Anion Aroma Diffuser from Alfalfa Nail Supply uses ultrasonic technology to break up the essential oil into extremely fine micro-particles that stay in the air longer.

Available in many great scents, Alfalfa’s Botanical Escapes Essential Oils are designed to rejuvenate, refresh, and renew the senses. www.nailsmag.com/fifi/22436

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BUSINESS} Heads or Nails The concept at Hot Heads and Cool Claws is simple: beautiful nails for the ladies and expert haircuts for their husbands and kids. Located in Albuquerque, N.M., the thriving salon and barbershop is owned by husband and wife Jason and Shauni Kelly. “About four years ago I started attending and teaching at trade shows with Young Nails,” says Shauni, a 12-year veteran of the industry. “My husband attended the Long Beach show with me and was inspired by Greg Salo to do nails. But when he visited beauty colleges, he decided he didn’t want to be in a female-dominated atmosphere.” So he decided to become a barber instead. “I did nails the whole time he was in school and had client after client tell me how convenient it would be if they could bring their husband and children for haircuts while they received their nail services,” she recalls. Apparently, her clients were onto something.

What started out as just the two of them is now home to three barbers, two nail techs, three cosmetologists specializing in nails, and a cosmetologist specializing in women’s hair design. >>>

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Swapping Services Nail techs are a generous bunch, but does that generosity extend to giving free services to salon colleagues? We asked techs: How do you charge your coworkers for services?

We usually exchange services, but if I’ve already had, say, my hair done, then I just give them a discount — about $10 off the normal price. This way we don’t feel like we owe each other and I still make a little money to at least replace the product.

Leah Carranko Posh Salon & Spa, Madera, Calif.

We barter services. Times are tough so we all try to take care of each other and our families.

Meechelle Wolford-Swicegood Studio 101 Salon & Spa, Swanton, Ohio

I give a 25% discount for services.

Keren Clark Nails By Keren, The Villages, Fla.

We always trade out services.

A pedicure is always good to trade with our massage therapist for an hour massage. Needless to say I am always reminding them they need to have their toes done once a month! My shoulders and back depend on it.

Mindy King Tara Day Spa, Rolla, Mo.

We charge 20% of the price of the service to cover product and the technician has to be willing to accept the booking first. Plus we tip the technician for the services. So, for example, if the service is a full set for $50, they pay $10. If it’s a $30 fill, they pay $6. But they still tip the technician 10%20% of the full price. That way no one takes advantage of anyone else.

Deena Blythe Deena’s Nail Clinic, Quartzsite, Ariz.

We trade services, but we also know that our clients have priority. If a client wants to schedule then we get bumped. It sucks when your greys are showing and your skin needs exfoliation!

Amy Cerioni Aqua Essentials Day Spa & Salon, Madera, Calif.

We set a small base price for each service ($10 for color; $8 for nails, etc.) that is paid to the salon to cover product costs. Then we make sure we tip each other very well.

This makes it fair to each employee since certain services are needed more often than others.

Sonja Larkin Reflectionz and Nail Studio, Ottumwa, Iowa

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We swap services that are of equal dollar value. We’re all friends, so we enjoy taking care of each other.

Becki McGaha Urban Salon, Knoxville, Tenn.

I don’t normally charge coworkers. They either force me to accept a tip or pay for my lunch.

And if they absolutely insist on paying something, then it’s just $5 for product coverage.

Demetrice Shawn Gamble Belle Melange Salon, Phoenix

We trade services, and give a tip too, because it’s nice to show your appreciation.

Michelle Fant Polished Day Spa, Daytona Beach, Fla.

Working in a full service spa and salon, I want everyone to have their nails done by me and promote me to their clients. I try to sell everyone in my spa to my clients and appreciate the referrals from my fellow team members. Also, as our spa and salon is part of the Pointe Hilton Tapatio Cliffs Resort, I try to work on team members across other departments (i.e., restaurants, concierge) who may be able to promote my work and the salon to resort guests. Those team members are given a nice discount on services with the understanding that if a full paying client needs an appointment at the time they are booked, they may be bumped to another time slot.

Laura Moore

I allow one free service per coworker so that she can brag about me to her clients, which is free advertisement. After that initial free service, I give a $5 discount to encourage her to take the time to use me again. For me, word of mouth has always been the best promotion.

Alexandria Washington Corey’s Hair Care Salon, Charlotte, N.C.

We have a great price plan for our girls. If they book time during client hours, it’s half price. If we work on one another after hours then it’s free. If we have no clients (which is rare) and there’s a spare moment then it’s also free. We all want to look great and show clients other services offered. There’s no better way than by wearing them.

Monique Scott Phoenix Hairstylists, Balhannah, Australia

Tocaloma Spa and Salon at the Pointe Hilton Tapatio Cliffs Resort, Phoenix

I don’t charge coworkers, but they have to keep their set on for a month and promote it.

Esmeralda Uribe Nina Nails & Spa, Humble, Texas

We trade services. We advertise for each other. We are very much a family. If need be, we pay for product. No tipping. Just pay for what’s used.

Karla Alexander All About Beauty, Denton, Texas >>> www.nailsmag.com/fifi/22285

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Winning Web Coupons “My website coupons are the most profitable advertising I do,” says Shari Finger, owner of Finger’s Nail Studio in W. Dundee, Ill. “They’re great because I don’t have to mail them or print them. I don’t even need to find the customer, the customer finds me!” Finger offers new customers an incentive — $5 off or a free bottle of polish — to give the salon a try.

“Almost every new customer comes in with one,” says Finger. This newcomers’ discount is also available to clients who haven’t been there in six months.

Finger also offers a $10-off “old timers” coupon that can be used by regular clients every six months. “This coupon is double the dollar amount of the new customer coupon because I want my regulars, who are my bread and butter, to know they are just as important, or even more important, than the new customer,” says Finger. ”After all, it costs a lot less to keep a customer than find a new one. The other thing the oldtimers’ coupon does is bring my regular customer to my site where I can educate them and tempt them with new services and products.”

B a Social Be Media Success M S Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the P big three social media networks: Facebook, Twitter, and LinkedIn. This e-book, written by nail technician Tiffani Douglas, offers advice and best practice techniques on how beauty professionals can use each network to market and grow their businesses. It also includes chapters on blogging, websites, and general marketing tips. “The e-book is a useful, easy-to-read guide for beauty professionals who want to learn and understand social media and how to use it to market their businesses,” says Douglas.

Social Media Marketing is priced at $24.99 and available at www.tiffanis-beautyparlor.com.

Q

{

QA } AND

How can I convert my existing client base into regular gel-polish clients?

I offer gel-polish to my acrylic clients at the same cost as their acrylic fill and I promise them if they hate it, I will change them back to the acrylics within seven days at no charge. That way there is no pressure. For my clients who are getting natural manicures, I offer them the gel polish upgrade free the first time. Doing it that one time is not really a loss in income because most of them fall in love and want to continue doing it at the $10 add-on price. Those who don’t like it so much don’t lose any money getting it done.

It’s enticing to get something complimentary at your appointments. And when we let them know how excited we are about the product, they get on board pretty fast.

— Peggy Prouty is the owner of Nails by Peggy in Boulder, Colo.

www.nailsmag.com/fifi/22285

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BUSINESS} reader to reader If a genie told you that you could open a nail salon in any city anywhere in the world (ignoring money and other practical considerations), in what city would you open your salon and why?

I would open my salon in San Francisco because I love the atmosphere of the city. I love being close to the beach, and California is my favorite state — weird coming from a Kansas native I think!

they deserve. I’d love to be a part of an eye-opening experience in competitionquality nails, nail art designs and techniques, and the highest of sanitation standards. It’s a dream of mine to open WildSide Nailz in Ireland and show that Ireland is a force to be reckoned with.

Maria Trimmell

Patrice “ Tracie” McNeal

Melody C. Montgomery

Star Treatment Nails, Wichita, Kan.

WildSide Nailz Art Studio, Lancaster, Calif.

Everything Nailz Ink, Greenville, N.C.

I would love to open a spa/salon in a resort in Honolulu. I would love to service people who are looking to relax on vacation and hear all about their lives elsewhere. Plus, it would be a bonus to be in such a beautiful place on my days off.

I would open one in the town where I live, Hallsville, Texas. I currently have a salon in Longview, Texas, but I have so many clients who drive from Hallsville to see me. Longview is much bigger and has a nail salon on every corner. Hallsville does not have one.

If I had the money, I’d love to work in my own town and get to know more people who live here. People ask me all the time do you know so-and-so from Hallsville, and I say no. I’ve lived here over 20 years, and I haven’t gotten the chance to know my neighbors.

Vancouver. It has an extremely green way of life, and there are millions of tourists who stop by on cruises. We all know that tourists mixed with loyal clientele is a win-win situation! Did I mention the large Japanese community in British Columbia? That’s my #1 reason. They love their nail art, and that’s what I’m all about!

Malea Foust-Immergluck Carol Stream, Ill.

I would want my salon right here in the place I grew up, Bradenton, Fla. There isn’t anything out of the ordinary here in town, so I would go all out and make it everything but ordinary. For instance, perhaps a nail shop that is open at night.

Yanin Moreno Ocean Nails & Spa, Bradenton, Fla.

I’d say Ireland. It’s my favorite country, and I want to see them on the map of cutting-edge talent in the nail industry.

There is serious skill there, and I don’t think they’re getting the recognition

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Joyce Donnell Pampered Touch Skin & Nail Spa, Longview, Texas

In New York City: It doesn’t matter how many nail salons or nail spas are

on the same street, they’re always full of clients getting the latest designs and nail products.

Isadoris Rodriguez Mt. Morris, N.Y.

Vegas, baby! It would be a nail casino.

Chris Mans Jeweled Nails, Irvine, Calif.

Hawaii. I live in Colorado now and getting clients to take care of their feet in the winter is hard. Hawaii is beautiful and it’s sunny year round. Nail salons are always in need.

Janette Sintas Twisted Bohemian, Colorado Springs, Colo.

Next question: Should the salon be open or closed on holidays (AKA days when most clients have the day off work) and why? [Answers will be printed in the February 2012 Issue.]

.com

Share your opinion on the topic by e-mailing your response by November 15 to sree.roy@ bobit.com. Please include your name, salon name, city, and state with your response.

NOVEMBER 2011

ILLUSTRATION BY AJAY PECKHAM

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BUSINESS}

❏

good attitude

❏

loves nails strong work ethic high energy confident gentle touch

❏ ❏ ❏ ❏

The Right Person for the Job One of the most important decisions you make as a salon owner is the staff you hire. Do you have a system in place to make sure you’re hiring the right person? BY MICHELLE PRATT

“If you’re so desperate you hire someone just to fill a chair, you might as well close your doors,” says Ally Conley, owner of Mani Pedi Cutie in Hermosa Beach, Calif.

Choosing the right person for the job has always been important, but the risks are higher in today’s world, where a negative Tweet or Yelp review can be posted before a client even leaves the salon. “They don’t say they hate the nail tech in the reviews,” says Conley.

“They say they hate the salon.”

To stack the odds of a successful hire in your favor, and thereby give clients a positive experience to Tweet, create your interview and hiring process before you actually need a new team member. That doesn’t mean create a thick, heavy binder filled with legalese.

It means you have a good grasp on your salon’s culture, the must-have qualifications you want in your staff, and your compensation structure. Job descriptions, employee or rental agreements, and pay scales need to be clear to you before they can be clearly explained to an applicant.

KNOW WHAT YOU NEED As you begin to imagine the ideal candidate for the position, think of the mores, character, and atmosphere of your salon. Who are your clients? What do they expect in an experience? Are you trying to expand

your business to reach a new demo- during a pedicure appointment, and a graphic? Keep in mind an applicant may tech needs to be able to read body be an excellent candidate on paper but language.” Both Conley and Hand limit still not right for your salon. She may list their pool of potential candidates experience, the start of a client base, because they understand the culture of even a natural talent for art, but even their salon. with all these selling points, the tech may not work well with your staff and START WITH WHO YOU KNOW clientele. “We service a lot of clients who Horror stories of applicants are plenhave health issues, such as diabetes or tiful and would be humorous if not so issues related to past chemo treatments,” says Melodie Hand, owner of Tickled Pink “What stands out immediately is the way a person carries herin Clayton, N.C. “Too self. However, during the interview, it’s the attitude and willingness much pressure during to learn that makes the biggest impression.” a pedicure could hurt a — Pinki Shah, Footique, Columbus, Ga. number of my clients,” she says. “So, one thing “I look for a tech who has an attitude toward wanting to grow.

I note during the inter- Whether it’s learning reflexology or art or becoming certified as a view is if the tech has a medi-tech, the best techs keep learning.” gentle touch.”

— Melodie Hand, ckled Pink, Clayton, N.C. Conley’s salon caters to mothers and “I look for someone who loves nails, who doesn’t see doing nails daughters, so she looks as just a job.” for staff who are good — Ally Conley, Mani Pedi Cutie, with children. “It’s Hermosa Beach, Calif. important to us to have a person who can be “I look for the whole presentation of how she carries herself, and bubbly and relate well if she keeps calm and cool when she meets the rest of the team.” with kids, but she also — Danielle Lawrence, Head to Toe Salon needs to know when and Day Spa, Endwell, N.Y. not to talk,” says Conley. “Many clients “A strong work ethic, which means the willingness to do the want to relax quietly right thing all the time, is one of the top things that tells me the person will be a good fit.”

WHAT MAKES A CANDIDATE STAND OUT?

— Samantha Hanby, Polished Nail Salon, Yukon, Okla.

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common. Finding qualified applicants isn’t easy. Visiting beauty schools or placing ads locally, on industry jobposting sites and on Craigslist, are a few ways salon owners try to find new techs.

Most start by looking among current staff and clients. “We offer our staff a $100 reward if the person they recommend is hired and stays through the three-month introductory period,” says Danielle Lawrence, owner of Head to Toe Salon and Day Spa in Endwell, N.Y. Lauren Cawley, owner of Volpe Nails and Hair in Johnson City, N.Y., found the right candidate when one of her booth renters introduced her to a high school student who also attended beauty school. Cawley allowed the student to help out at the salon and then hired her when she became licensed.

Be specific about the type of person you hope to find. You’re not looking for a tech who is a “dependable and motivated team player.” She must be that, of course, but that’s a basic requirement for nearly all employees. If you are looking for a Zen-like nail tech who understands “the impact of personal touch, the importance of listening, and

[left] Ally Conley, owner of Mani Pedi Cutie in Hermosa Beach, Calif., looks for techs who are good with children. [right] For her clientele, Melodie Hand, owner of Tickled Pink in Clayton, N.C., seeks out techs with a gentle touch.

the spiritual value of a pedicure,” then say so. Your salon might want an artistic, high-energy tech who “sees a potential palette on every nail plate, believes our digits determine our disposition, yet understands bare, buffed nails can be the bomb.” Let your personality come out when you describe your ideal candidate. This way, you are more likely to attract applicants who will be cohesive with the team.

MAKE IT A GROUP DECISION Lawrence understands the benefits of a cohesive team, so she includes a “hot

LOOK FOR THE DIAMOND IN THE ROUGH A common complaint among hiring managers and salons owners is how difficult it is to find good staff. In the old days, you hired what basically amounted to an apprentice, knowing you had hours and hours of training ahead of you. During all that training, you would teach technique, and talk about soft skills, appropriate behavior and dress, inappropriate conversation, customer service, etc. The introduction of certification, while an overall positive for the industry, seems to have ushered in some unfortunate side effects. Inadvertently, many graduates believe with certification comes the privilege of experience. In this idea there is immediate conflict between the hiring manager and the applicant. One has the expectation the applicant will start at the bottom and earn her success. The other believes she has already paid her dues by attending school. This conflict of expectations causes enormous frustration to salon owners, and, in all likelihood, to applicants as well.

Great nail techs are out there, though admittedly, they seem to be more difficult to find.

It may help to know the problem of good staff isn’t limited to the beauty industry. Many articles have been written on the sense of entitlement seen in “millennials,” the term given to adults in their 20s. Also dubbed “trophy kids” because they grew up in a culture where everyone went home with a trophy, these adults entering the workforce often expect the boss to validate them just for showing up.

Wait a second. Are you nodding your head knowingly? Take inventory of your attitude. Do you find yourself annoyed at applicants because “they should have learned that in school”?

Do you reveal frustration when you see licensed techs who still need multiple hours of mentoring? Don’t let cynicism bury your optimism. You were a diamond in the rough once, too.

Many people have the patience and tenacity to work their way to success with a positive, grateful and humble attitude, they just need the inspiration. When you find one, discuss the delusional paradigm of easy success and share the reality — and rewards — of working in a salon. To the right applicant, this will be the inspirational pep talk that launches her career.

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seat” meeting as the final step of every interview process. First, potential team members fill out an application and answer questions about their goals, hopes, and dreams. On the same day, they get a tour of the spa and are introduced to the staff. In the second interview, Lawrence describes the salon culture and explains pay schedules, compensation plans, and policies laid out in the handbook. Finally, a hot seat meeting is scheduled where the applicant sits at a table with current staff and is peppered with questions.

“They get all sorts of questions,” says Lawrence. “How do you handle backbiting? What would you do in a certain situation? What do you do when you hear gossip?” It’s an intimidating and intense meeting, but it gives everyone, including the applicant, an opportunity to ask any question that may be a concern.

TRUST YOUR INSTINCT More than likely, you intuitively sense if a tech won’t work well in the salon. If she comes to an interview chomping gum, sporting chipped nails, or looking unkempt and sloppy, it’s a good indicator of a general attitude. Conversely, if an applicant comes in with a professional appearance, but speaks with an attitude of arrogance because her nail school instructor promised techs are hired at 50% commission, it’s likely you’re looking at a candidate who will resist training and buck the culture of the salon. Instead of hiring her out of desperation, take a deep breath, remind yourself of what you’re looking for, and wait until you find the right person for the job.

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The most popular menu item at 20 Lounge is the pedicure. Add a “Double Shot” and receive an upgraded add-on, such as soak-off gel polish.

PHOTOGRAPHY COURTESY OF 20 LOUNGE

BUSINESS} salon profile

One Concept, One Brand, 45 Lounges With a creative twist to its menu that draws interest but maintains simplicity, 20 Lounge offers memberships that deliver a range of perks to clients. In a $3 million campaign to grow the franchise, this nail bar presents an educational and laid-back experience from open to close. BY JOANNE TUCKER With the goal to eventually build a 45-location franchise, 20 Lounge gives all 20 digits an affordable and eco-friendly place to relax. Where entertainment meets luxury, 20 Lounge is already in three locations since opening its first nail bar in 2009 and will launch four more by the end of the year. “We want to be the hippest and coolest nail salon,” says Valerie Griggs, owner of the natural nail and gel services franchise.

This innovative business creates a nail experience unlike most through tiered membership, bi-weekly events, and other deep discounts for its customers. With expertise in brand

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development after owning 20 Lounge’s around to cheaper salons and never parent company, V Interior Design settled down as a regular customer. “I and Purchasing (VIDP), for 20 years, thought it would be great to get a better Griggs stresses it’s about packaging. experience,” she says, which prompted “Our whole brand has to be from start her to create a team at VIDP to start to finish — all the way out the door,” she researching the nail industry — and so says.

Surrounded by nails as a child because her mother and sisters Salon Name: 20 Lounge are cosmetologists, Griggs helps Location: Scottsdale, Ariz. and clients in the hospitality industry Cardiff-By-The-Sea, Calif. develop themes, rollout strong Owner: Valerie Griggs brands, and retain continuity. Square Footage: 1,550-1,850 But it’s this experience — not Opened: Nov. 2009 growing up around a salon — that Number of nail techs at each salon: 13 aided Griggs’ decision to start Number of receptionists at each salon: 2-3 a nail franchise. She’d bounced

NOVEMBER 2011

QUICK LOOK

Specialties: Memberships and events Compensation: Hourly wage and retail commission >>> Website: www.20lounge.com

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they did in their spare time for about two years.

COCKTAILS, SHOTS, AND BEERS After

[left] All three 20 Lounge locations so far are in shopping areas or plazas that get a lot of local exposure and daily foot traffic. Pictured is one of the Scottsdale, Ariz., locations. [right] Griggs hired a retail buyer out of Los Angeles to make sure the salons keep hot, fresh items in the boutique. The buyer also spends time educating technicians on selling, for which the techs collect 10% commission.

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opening the first salon in Scottsdale, Ariz., Griggs continues to iron out the 20 Lounge brand approach, where menu items are available in the theme of “shots,” giving a new experience and meaning to the idea of a nail bar. The theme also helps shape the tiered memberships. For example, one $30-per-month membership includes a pedicure and one free “Single Shot,” or basic add-on. Other membership packages include the “Double Shot,” which includes the more expensive add-ons like CND’s Shellac or the “On the Rocks” service, which includes a selection of options.

While clients are charged the monthly membership fee, unlike a gym membership, the service at 20 Lounge isn’t lost if it goes unused during the month. Instead, every fee is “banked” into the account until the client uses it (excluding the free shots).

And what if you’re not a fan of the hard stuff? Try the Beer Menu — that is if you’re looking for some manscaping.

“One reason we thought the lounge concept was important is we felt we could capture male clients,” Griggs says.

Tween services are also available — alcohol references, not to worry, aren’t a part of this menu.

The nail bar offers more to members than free add-ons. Biweekly events have loyal clients leaving with goodie bags and sometimes hundreds of dollars in free services. And while this may seem steep, she says it gives customers more incentive to upgrade to a membership deal and gets them familiar with services they might not have tried.

The men aren’t left out of the event loop either. With a few big TVs and complimentary drinks, Monday Night Football events are another way the salon reaches out to the oft-forgotten male customer. Men can get a service, have a beer, and watch the game. Men account for about 20% of the business.

Griggs’ goal is about keeping services simple and packaged, whether you’re a member or not. Go in for a pedicure

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know there is going to be a tech in to take her.”

Walk-in clients hold an important role for 20 Lounge at about 30% of the salon’s business. This is another factor in why Griggs moved to hourly wages — she is able to give each tech “no book” days for the purpose of taking walk-ins.

Educating her techs takes a top priority as well. Griggs wants her techs

to be able to identify any problems a client might have, such as if the client should seek a dermatologist.

20 Lounge also takes time to educate the technicians on the culture of the business through “20 University.”

Griggs hired a director of training and education to circulate among the salons to provide these educational workshops.

The training includes teaching techs

With a small boutique area, this nail bar tries to welcome walk-ins by keeping technicians on an hourly wage. This allows each technician to have “no book” time dedicated solely to taking walk-ins.

— the salon’s most popular service — or get the triple service that includes a manicure and a facial. “The bigger the package, the more you save — and that’s what people are demanding in this economy,” she says, adding that each client is given an aromatherapy heat neck wrap while they lounge.

20 UNIVERSITY AND THE NEW TECHNICIAN The technicians, who are mostly dual licensees working as estheticians and nail techs, receive 10% commission on retail. They work on hourly wages and keep 100% of their tips. The wages range depending on experience at an average of $10 per hour.

Griggs started 20 Lounge as commission-based, but switched over recently for the advantage of her employees. “Some girls need the time to build a clientele, and we don’t want them to get discouraged,” she says.

Another reason for hourly wages is to maintain consistent payroll numbers in order to effectively budget.

20 Lounge’s employees are also offered benefits, such as a 401(k) and health insurance. Griggs doesn’t want a high turnover rate and attributes the hourly wage and available benefits to the fact that since 2009, very few technicians have quit. “The girls like hourly wages because they know what they’re making,” she says. “If for some reason they’re not busy, they’re still getting paid to be there, which is great because if we get a walk-in client we www.nailsmag.com/fifi/22271 NOVEMBER 2011

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20 Lounge memberships — an uncommon offer from a nail salon — create deep discounts and events for regular customers. [inset] Valerie Griggs has owned 20 Lounge’s parent company, V Interior Design and Purchasing (VIDP), for 20 years.

about the retail side of things and giving them better product-selling tools. “When they’re educated about retail and excited about it, it makes a big difference in their paycheck,” she says, adding that she pays for techs to get training with products like Dermalogica and OPI.

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360

DEGREES

OF

LOUNGING

Member clients get to experience 20 Lounge before even walking in the door, but for walk-ins the adventure starts at the entrance. Griggs ensures that the front desk staff is presentable and welcoming. She invests in the receptionists because they’re the client’s first impression. “The receptionist can make or break the business,” she says.

The front desk accompanies the boutique area, where hand-selected items from a retail buyer out of Los Angeles help to maintain a fresh look.

“The salon changed a lot since we hired the buyer — our retail component is blowing up,” Griggs says, adding that the Cardiff-By-The-Sea, Calif., location recently sold $6,800 of retail in a two-week period. 20 Lounge also has “Member Appreciation Day,” where members on the 20th of each month receive 20% off all retail items. Boutique products have a Fred Segal flare and are all under $100. “We’re capturing people with affordable luxury,” she says.

Once past the boutique, you find yourself in the center of 20 Lounge, where the color palette is gender neutral with blues, creams, and browns.

Music videos play on the surrounding TVs while women share cocktails over pedicures.

Griggs receives monthly calls from people wanting to start their own 20 Lounge franchise. “We could be selling them right now,” she says, but she wants to ensure brand strength and consistency before expanding out to both coastlines. While four more locations are opening in 2011, with three in Southern California and one in Dallas, this number could’ve likely been higher. “We haven’t busted out yet,” she says.

In a “friendly” campaign that started in July of this year, 20 Lounge hopes to boost its eventual 45-location franchise with $3 million. Griggs aims to raise the total amount by 2013 and was already halfway there as of press time. “We have a huge interest,” she says, “but the important thing for us is I want people to be passionate and understand the vision I have.”

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Experience the Freedom of Portability with the New Upower-2G

the New Upower-2G One winner every month until December 31, 2011 Register Now at www.Kupainc.com Here is your chance to Win the hottest new product in the nail industry–the portable Upower-2G. Leave behind the cords and outlets and take along full-size power. The all New Upower-2G electric nail filing system is manufactured exclusively for KUPA in Japan.

The Upower-2G’s advanced rechargeable Lithium Ion power supply, provides hours of unrestricted use without sacrificing power.

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HEALTH}

Juste B Is Fume Free

Open since June, Juste B An Organic Nail Bar is Baltimore’s first organic, 100% fume-free nail salon. At Juste B, everything from the building materials to the water-based polish was planned with sustainability in mind. Polish brands include Suncoat, Acquarella, and Scotch.

The salon is the brainchild of three like-minded women, all living a green and conscious lifestyle and eager to see an eco-friendly nail salon alternative in Baltimore. Maryam Dennis, Ambra J. Black, and Kenya Butler — the only nail tech in the bunch — established the salon in a neighborhood that has a huge green initiative and has been supportive since day one. “We use homemade scrubs and lotions that are paraben-free. All of our polishes are water-based and our removers are plant-based,” says Black. “We have hired two new techs just in the last few days so we’re up to six techs.”

As for the name of the salon, Juste B is about creating a space where consumers can just be themselves, laugh and chat, and relax in an environment that replicates home. “Being previous customers to other salons we didn’t want to build a place that was stuffy and almost too nice to get comfortable,” says Black.

In the short time it’s been open, the salon has built a strong following and gotten some great publicity. In addition to making the most of Facebook, Twitter, and Yelp, it offered a Groupon discount and sold 500 services in three hours. >>> PHOTOGRAPHY COURTESY OF JOE STERNE

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4,587 stories 310 polish articles 583 all-new Encyclopedia entries

NAILSMAG.COM 485 step-by-step demos

eight blogs

four giveaways every month

NAILSMAG.COM 340 reader questions answered

336 covers to view twenty eight years’ worth of magazine content

the brand new

NAILSMAG.COM — everything a nail tech needs

57 combined years of editorial experience

122 photo galleries 58,062 NAIL ART PICTURES

NAILSMAG.COM 8,300 other art images

247 technical videos 20 years’ of industry statistics

NAILSMAG.COM seventy three articles on working healthy

80 nail disorders explained

153 salon profiles NAILSMAG.COM 1,436 companies in our salon directory

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Fragrant and Eco-Friendly Candles

The fresh smell of pear infused with a splash of pomegranate is perfect for springtime, while the festive scent of ground cinnamon and nutmeg is great around the holidays.

Whether you use them in the salon or retail them, clients will enjoy the more than 30 scents of The Soi Company’s ecofriendly, hand-poured soy candles. Soi candles are made of 100% natural soy oil, delivering a clean, soot-free burning that is not harmful to people or the environment. The soy oil heats to just 106 degrees, making them last 40% longer that paraffin wax candles. Even better, melted soy oil from Soi candles can be used as a skin moisturizer and help remedy sunburns, eczema, psoriasis and poison oak, according to the company.

For more information, go to www.nailsmag.com/fifi/22451.

Stop Domestic Abuse Now Sponsored by the non-profit Salons Against Domestic Abuse Fund, the Cut It Out program is dedicated to mobilizing salons to fight domestic abuse in communities across the United States. Cut It Out builds awareness of domestic abuse in several ways.

It furnishes awareness materials to be displayed in salons and provides training to salon professionals to help them recognize warning signs and safely refer clients to resources. The Adopt-a-Shelter initiative supports salons in helping local domestic violence agencies.

It’s easy to get involved and doesn’t require a great deal of work. All they are asking is for salons to display the materials. If salons and spas want to do more, Cut It Out will try and help coordinate with a local agency to teach the staff how to spot abuse.

The materials come in English and Spanish. There is even a perforated 800 number on the handout that people can tear off and discreetly carry that does not have any branding (in case they were caught with it).

Materials can be requested by calling the Professional Beauty Association’s main line at (800) 468-2274 or by e-mailing Rachel Molepske at rachel@probeauty.org.

More information can be found at www.cutitout.org.

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Salon-Tested Nail Treatments Created by nail tech and salon owner Stephanie Saddler, the Butta Fingers Nail Studio Signature Collection features three new professional nail treatments: > Nail Renew Nail Rebuilder, which treats dry, cracked, yellowing, and splitting nails > Miracle Healer Nail Repair Serum, which soothes and promotes the healing of damaged nails > Hydrastrong Nail Hardener, which treats weak, thin, peeling, and splitting nails “Our treatments include natural oils and extracts that promote nail growth and health such as garlic and lemon,” says Saddler. “We developed this product due to the high demand by clients for treatments to rebuild, repair, and harden.” Each bottle supplies about 30-40 applications. “We encourage our natural nail clients to use their treatments at least two times weekly to ensure excellent results,” she says.

For more information, go to www.nailsmag.com/ fifi/22452.

{

Q

QA } AND

I live in central Florida. Every year when the humidity rises, natural nails start separating from the enhancements on the sides of the free edge. This leads to the enhancements chipping away. Every year, all summer long, I’m rebuilding free edges using forms and product. I’ve tried using a dehumidifier, but it does not seem to be helping.

An increase in humidity does not cause artificial nail lifting and a dehumidifier will not help, as you have discovered. During the summer, there are many other more likely reasons for enhancements to lose adhesion and lift. For example, clients spend much more time gardening and swimming. In general, they are outdoors more often and are likely to wear lots of sunscreen. Some types of sunscreen products can soften and discolor artificial nails and may create lifting, just as a more active lifestyle is likely to cause an increase in lifting and breaking.

Take time to teach clients what to avoid and how to properly maintain their nails as the seasons change. It’s an important way to help prevent service breakdown.

— Doug Schoon is chief scientific advisor for CND.

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I heard that nails “peak” at age 20 in terms of health, strength, and growth rate and that by the time we hit 40, our nails grow at about half the rate they used to grow at our prime. Is that true?

Nail growth rates do tend to decrease as we age and studies have shown statistically significant differences in growth rates before and after age 40. Anyone who has cared for young children has observed how much more frequently their nails require cutting. As we age and our nail growth rates slow, our nails are exposed to considerably more environmental influences and these exposures over time can affect the overall appearance and strength of our nails. In a normal-appearing nail, growth rates are not an index of personal health.

— Dana Stern, M.D. is a board-certified dermatologist specializing in nails.

She works in private practice in New York City.

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HEALTH} under the microscope

Beau’s Lines Beau’s lines are ridged or grooved lines that run horizontally across the nail.

Beau’s lines appear on the nails as horizontal ridges or grooves. The French physician Joseph-HonoréSimon Beau is credited with the name because he was one of the first to document the relationship between physical indicators and systemic health problems. When the body suffers a trauma — internally or externally — there is often evidence of the trauma on the nails, sometimes in the form of Beau’s lines. Techs can identify Beau’s lines because they are not only discolored, they add the texture of a ridge or groove to the nail. When the issue is a systemic problem instead of the result of a local trauma, Beau’s lines can appear on multiple nails and may even show up on toenails.

What is it?

How do you get it?

Beau’s lines are caused when the body stops producing nail cells for a period of time — a day or longer. When the body starts producing those cells again, the nails begin to grow. As the nail grows out, Beau’s lines will appear and techs will be able to see where the nail’s development was affected.

Most commonly Beau’s lines can be traced back to a high fever or an infection, but other systemic problems can also be the cause, such as chemotherapy. Local trauma (such as a hammer) can also stun the nail matrix and Beau’s lines can be produced on only one nail.

How is it treated?

Because Beau’s lines are the result of systemic problems or local trauma, there is nothing clients can do to prevent them from developing. Once they appear, no treatment is required. Beau’s lines are entirely harmless. As the healthy nail grows out, the lines will grow out also, and techs will eventually be able to file them off when they reach the free edge.

What can a tech do?

Techs can begin by educating the client about the condition. Ask the client if she has had any infection, fever, or illness in the past months. Let the client know that her body has experienced a trauma, and the lines are simply evidence that the body had a problem. Show her the healthy nail that is growing at the cuticle behind the Beau’s lines. Let her know that as the healthy nail continues to grow, the lines will grow out and will eventually be filed off. However, if techs see Beau’s lines recurring in the same client without the client being able to identify the reason, insist the client see her doctor to troubleshoot the cause. Nail enhancements are the ideal solution to the appearance of Beau’s lines, because nail products such as acrylic or gel can fill in the grooves and smooth out the nail. Take care to prep the area well so no air pockets form.

Shock or a traumatic event can affect the body in strange ways, so don’t dismiss any explanation the client suggests. For example, Beau’s lines have been documented in the case of heart attacks and malaria. They have also been documented in divers and climbers, who have experienced the pressure of a severe change in altitude, which can disrupt the production of the nail cells.

What else?

Robert Brodell, M.D. contributed to this article.

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For more information about Beau’s lines, log on to www.nailsmag.com/encyclopedia.

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HEALTH} New Medical Treatments for the Aging Hand When it comes to revealing a person’s age, the back of the hand is more telling than the face and neck. In response, dermatologists are applying new technologies to add volume to the hand as well as remove dark brown age spots to reverse these telltale signs of aging.

“As we age, our hands tend to lose their firmness and volume and the veins and tendons become more pronounced,” says dermatologist Dee Anna Glaser, M.D., FAAD, director of cosmetic and laser surgery and vice-chairman and professor at the department of dermatology at Saint Louis University.

“In addition, changes in texture where the skin appears crinkled or is marked with spots, commonly called liver spots or age spots, are the hallmarks of an aging hand.”

As more individuals become conscious of how their hands may disproportionately show their age, dermatologists are applying rejuvenation techniques to the hand that have long been successful in treating the face. While these techniques are approved by the U.S. Food and Drug Administration for treating the face, they are not yet approved for use on the hand.

For years fillers have been used to restore volume loss in the face, specifically to the cheek, to smooth the crease that forms along the bottom of the nose to the corners of the mouth. Applying a similar approach, dermatologists are now using fillers to re-establish fullness in the hands.

“Fillers are a great option to rebuild volume and add shape to the hand when a patient has thin, sunken skin —

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giving the appearance of raised veins and tendons,” says Dr. Glaser. “The fillers add volume to the back of the hand, lifting the skin and diminishing the appearance of the veins and tendons to provide a smoother, more youthful appearance.”

Injecting fillers into the back of the hand is an in-office procedure lasting about 20 to 30 minutes that requires no anesthetic. While some patients may experience slight bruising, the injections offer immediate results that typically last about a year.

While the use of fillers is a onestep process that is more widely employed, Dr. Glaser notes there are circumstances when a patient’s own fat is used to build volume in the hand. For example, if a patient already is scheduled for liposuction, the fat that is removed during the liposuction procedure subsequently can be injected into the hand.

LASERS TARGET TEXTURE AND PIGMENT CHANGES To treat uneven skin tone and texture as well as common pigmentation changes associated with aging, dermatologists are using new laser technologies. Similar to rejuvenation of the face, fractional

NOVEMBER 2011

lasers improve skin tone and smooth fine lines on the hand by targeting small sections deep within the skin.

Surrounding skin is left untreated and helps stimulate healing.

Following this type of laser treatment, patients should expect the skin to turn red, resembling sunburn, for about a week to 10 days and then increasingly improve in appearance.

Depending on the patient, three to six treatments with the fractional laser may be needed.

To treat dark brown spots, Dr. Glaser utilizes pigment-specific lasers that deliver a beam of light that penetrates the skin’s surface to treat the affected area of the hand. After treatment, patients can expect the brown spots to appear darker for about a week, after which they will lightly scab, fall off, and then turn pink as the skin begins to heal. One to two treatments with this type of laser may be needed.

“There are many options available to minimize the appearance of an aging hand,” says Dr. Glaser. “But prevention truly is the best medicine, so don’t forget to apply a broadspectrum sunscreen with an SPF 30 or more to all exposed areas of skin, including the backs of your hands.”

PHOTOGRAPHY BY ISTOCKPHOTO.COM/FREDFROESE

9/22/11 4:27:00 PM

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HEALTH} secret ingredient

cuticle oil The frequent cherry on top of Sunday manicures, cuticle oil acts as a quick massage lubricant for fingertips while also sealing in moisture to keep the cuticle area and eponychium soft and supple. Manufacturers of cuticle oil use a variety of different oil extracts that have renowned qualities for skin absorbance and moisture retention. Here are three of the more common oil extracts used in cuticle oils.

1

Jojoba: An ingredient of increasing popularity, jojoba is made from a desert shrub plant native to the Sonoran and Mojave deserts of the southwest U.S. and northern Mexico. The oil is extracted from the seeds of the plant and has traditionally been held in high regard by Native Americans of the region who used it as a salve to heal skin. The oil is technically a wax ester, which is a liquid wax extracted from the seed that behaves like an oil. Jojoba was an unlikely factor in helping curb the hunting of sperm whales. In the early 1970s it was discovered that jojoba oil was almost an exact mimic of the sought-after sperm whale oil and has since replaced it in the cosmetics industry.

2

Check out the “cuticle oil” entry on NAILS Encylopedia, www.nailsmag.com/encyclopedia, for everything you’d want to know about cuticle oil.

Avocado: Avocado oil is one of the most highly penetrative oils among the plant oils, and it has excellent moisturizing properties as well as sun protection and some bactericidal effects. The oil can be harvested from the pulpy flesh or from the seed and is used in a number of cosmetic products like lipsticks, moisturizers, makeup bases, and cleansing creams.

And because of its high penetrative rate, avocado oil is an excellent carrier oil in that it can take other healing substances deeper into the dermis to rejuvenate skin cells.

Grapeseed: Grapeseed oil is one of the most difficult oils to extract because the seed of a grape is very tiny and hard and produces little oil per seed, so to properly harvest grapeseed oil manufacturers must process lots of grape seeds under high pressure to produce an adequate supply. The good news is that grapeseed oil is made from the by-product of the wine-making process (specifically the “pomace,” which is the solid remains of grapes, stems, and seeds), so it is relatively inexpensive to produce and is quite popular among cosmetic products. The oil is known for its high levels of linoleic acid, which is an unsaturated fatty acid that has excellent anti-inflammatory properties in the skin and increases “good” cholesterol in the body. And grapeseed oil works very effectively to seal moisture in the skin and keep it soft and flexible.

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NOVEMBER 2011

PHOTOGRAPHY BY KELLY BRACKEN

9/22/11 4:22:33 PM

The Next Generation of Pedicure Sauna Pedicure System

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THE A is for apple, unless you are a nail tech on the frontlines of client safety. Join in an alphabetical micro-tour of how we clean up.

BY ERIN SNYDER DIXON

A

AB

SANIT F

utoclaves are used to sterilize implements through the use of high pressure steam.

D

isinfection is the use of a chemical procedure that eliminates virtually all recognized pathogenic microorganisms (including spores), but not necessarily all microbial forms. All implements and equipment used on clients must be disinfected before use.

B

acteria are single-celled microorganisms that come in a variety of shapes.

Some cause infections, while others can be beneficial.

C

ontamination not only undermines your sanitation efforts by introducing potential disease-causing pathogens but can also lead to service breakdown.

Always start with squeaky clean implements and fresh products.

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ungi reproduce via spores. Spores are difficult to kill, as they form a hard, outer layer. Sterilization (with thorough pre-cleaning) is the best salon method to kill them. Remember: Never attempt to treat or work on clients you suspect may have a nail disease or disorder. Instead, refer them to a physician for guidance.

G

erms are microorganisms that may cause disease.

E

PA-registered hospitalgrade disinfectants are available to deliver effective disinfection on pre-cleaned implements and tools. Always handle chemicals in a manner consistent with their labeling, including using gloves and protective eyewear.

NOVEMBER 2011

9/23/11 11:20:55 AM

CS

OF

ATION I

nfections can be caused by a colonization of organisms like bacteria, viruses, or fungi. The best course of action is preventing the spread of undesirable organisms in the salon through generally accepted sanitation procedures.

H J and-washing with soap and water is one of the most effective practices to prevent the spread of germs in the salon. Technicians should wash before and after every client and clients should wash up before being seated for services.

etted footbaths must be carefully cleaned and disinfected according to the manufacturerâ&#x20AC;&#x2122;s instructions and state board regulations.

If not thoroughly cleaned, a biofilm can build up, creating a breeding ground for dangerous bacterial colonies. A log of the cleanings must be kept. If you are unsure how to disassemble the parts in your footbath, >>> consult your ownerâ&#x20AC;&#x2122;s manual.

NOVEMBER 2011

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K

ill time is the required exposure time for a disinfectant or sterilizer to work effectively.

L

aws are created at the federal, state, and local level to direct how we approach sanitation in the salon. States maintain a body of regulations aimed at protecting public safety; OSHA is mainly charged with workplace safety; and public health agencies may regulate yet other areas of our salon life. Get involved with industry issues, visit regulatory web sites, and join mailing lists to stay up to date on changes that may affect how you do business.

M

. Fortuitum is a mycobacterium found in the environment. In recent years it has been blamed in concert with poorly cleaned footbaths for serious skin and soft-tissue infections after visits to nail salons.

O

pportunistic pathogens are always looking for a place to set up house! In addition to keeping everything sparkling clean, maintaining nail health can keep out infectious invaders. A light touch, proper abrasives, and electric file training may enhance your nail skills and infection prevention efforts. Ditto, nixing clients’ bad habits, like cuticle or nail picking.

P

N

ail professionals are the best people to educate the public about salon standards. Go ahead, invite clients into the back room to see your procedures and answer questions. Show your clients what to look for in a healthy salon and you won’t ever lose their business to a non-standard nail salon.

athogens may cause disease. The existence of blood-borne pathogens, such as HIV, demands that any implement that comes in contact with a break in the skin be promptly cleaned or disposed of safely. OSHA-compliant biohazard spill kits are available through medical, office, and cosmetology suppliers and come complete with a nifty red biohazard bag.

Q

uaternary ammonium solution (Quats) is a popular method of salon immersion disinfection. Remember that soiled items must be pre-cleaned before placing in the solution for the required time. Quats solution must be fresh, so change it according to the manufacturer’s directions.

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NOVEMBER 2011

9/23/11 11:22:08 AM

R

eusable items, such as towels, files, and implements, must be sanitized or disinfected according to state board guidelines before being used on another client.

S

anitize vs. sterilize.

Sanitizing reduces the number of disease-causing pathogens on a surface. Sterilization kills all living organisms.

T

hrow away any implements promptly that can’t be sterilized or disinfected appropriately.

V

entilation exhausts contaminated salon air to the outside.

Think of it as a way to remove some particulates, vapors, and contaminates from your breathing space.

Local area exhausts capture dust and vapors at the source.

W

ashable equipment is able to withstand scrubbing to be used again and again. Washable items include towels, nonporous surfaces, special files, etc. State board regulations dictate which washable items may be used in the salon.

X

anthic. Can you say, “yellow”? If you are seeing yellow on your table towels or in enhancements, look for sources of contamination. Dirty sculpting brushes, dusts in the air, or dirt (oil or contamination) trapped under enhancements may lead to service breakdown…or worse.

U

ltra-violet light may be used for sanitation and disinfection in some states (check yours). The major drawback is that the ultraviolet light can only destroy pathogens it can reach, leaving portions (hinges, undersides, etc.) of implements untreated.

Z

ilch. The number of sanitationrelated issues your salon will have if you stick to a strict routine of comprehensive salon sanitation and disinfection.

For the complete guide to your state requirements, refer to your state board regulations.

Go to www.nailsmag.com/handouts to find a pedicure cleaning log, a stateby-state guide to disinfection regulations, and other handouts relating to salon sanitation.

ou are the first line of defense in protecting your clients while providing the hottest nail trends in the industry.

NOVEMBER 2011

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Retail

‘Tis the Season For Holiday season is the perfect time to revamp your retail stock and offer clients the charming holiday treats and services they have been waiting for all year. Deck your salons with the latest and greatest holidaythemed products, and celebrate the holiday season in style.

Backscratchers’ Holiday 3-Way Mini File & Buffer makes a great seasonal gift in the perfect size for your client’s purse or pocket. The festive file has two smooth sides for buffing nails and one side to remove ridges in nails. It works on both natural and artificial nails, and is available for bulk purchases in packs of 48.(888) 745-4030 x22474 www.nailsmag.com/fifi/22474

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Bio Sculpture Gel’s natural nail kits make perfect gifts for clients going away on holiday. The Holiday Gift Pack contains polish remover, a key ring file, cuticle and nail conditioner, polish, and a reusable zipper bag. Bio Sculpture’s Treatment Kit, Soak Off Kit, and Mini Mani/Pedi Kit also make nail maintenance easy whether clients are vacationing or facing the cold this winter season.

(888) 745-4030 x22475 www.nailsmag.com/fifi/22475

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NOVEMBER 2011

China Glaze’s Let It Snow collection gleams with 12 festive shades to keep you feeling jolly all winter long. The shimmery wheel of colors is also available in an array of gift sets perfect for the holiday season. Winter Ice includes four chilling polishes and a snowflake charm necklace, while Holly Bear-y, a kit for all ages, features two crème polishes resting against a lovable miniature teddy bear.

(888) 745-4030 x22476 www.nailsmag.com/fifi/22476

CND’s Holiday collection features popular favorites like SolarOil and Cucumber Heel Therapy as well as the new Scentsations Vanilla Series lotion in mini sizes, great for add-on sales. For the versatile client who likes to get creative, the Plum Truffle Colour & Effects Duo is sure to make a great holiday gift.

(888) 745-4030 x22477 www.nailsmag.com/fifi/22477

PHOTOGRAPHY BY KIMBERLY PHAM

9/22/11 4:58:19 PM

Cuccio Naturalé’s holiday products are a sweet treat for giving winter skin a little jubilee time. The luxurious Body Butter and exfoliating Sea Salts come in new calming wintertime scents, such as Vanilla Bean and Sugar. The Body Butter Mini Tubes, which include two miniature versions of each Body Butter scent, are perfect as stocking stuffers or gifts for special clients.

(888) 745-4030 x22478 www.nailsmag.com/fifi/22478

ENP’s That’s It? Instant Nail Art provides enough rub-on decals to keep clients festive all year. You can purchase Christmas and winter-themed designs to satisfy a wide range of customers. The That’s It? line also features a special top coat polish to give your nail art a long lifespan.

(888) 745-4030 x22479 www.nailsmag.com/fifi/22479

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Duri’s holiday polish kits overflow with shimmering glitters packed into flawless holiday shades. Each polish has a gorgeous base color loaded with brilliant silver, red, and gold glitters. Colors include Night Before Christmas, Path of Light, and Icicle.

(888) 745-4030 x22480 www.nailsmag.com/fifi/22480

Entity’s Holiday Cuticle Oil gift set is just the ticket for keeping cuticles in tip-top shape during the frosty season. Packaged in a sheer, ballerina-pink sheath, the kit features three nourishing oils enriched with vitamins, nutrients and antioxidants to keep cuticles soft and supple.

(888) 745-4030 x22481 www.nailsmag.com/fifi/22481

En Vogue’s Nail Maintenance Kits are must-haves for loyal salon customers.

Each bag is full of fix-its for last-minute nail breaks and long waits in between fills. The kit includes hand and body lotion, Renew and Repair cuticle oil, tip adhesive, a buffer block, a mini file, and an orangewood stick. The lotions are available in three scents: Lemon Fennel, Coconut Lime, and Ginger Zest.

(888) 745-4030 x22482 www.nailsmag.com/fifi/22482

Flowery’s File Catty cases are perfect for toting around the new Wild Style and Holiday Collection nail files. Whether you’re feeling a little foxy or in festive spirits, each collection has six new designs to suit your moods during the >>> holidays.

(888) 745-4030 x22483 www.nailsmag.com/fifi/22483

9/23/11 1:17:20 PM

WEAR NO NAIL HAS GONE BEFORE Introducing the first nail appliqué engineered with: EMBEDDED BEJEWELED DESIGNS SUPERIOR NO-HEAT ADHESION TECHNOLOGY NATURAL NAIL OPTION FOR NO-LIFT WEEK-LONG WEAR GELIFE® SOAK-OFF UV GEL OPTION FOR HIGH-GLOSS TWO-WEEK WEAR CUSTOM-CUTTING OPTIONS TO CREATE YOUR OWN NAIL INSPIRATIONS

BEJEWELED 3D DESIGNS 36 appliqués / 9 sizes For Fingers

FASHION PRINT DESIGNS 42 appliqués / 14 sizes For Fingers and Toes

BEJEWELED 3D DESIGNS 32 appliqués / 8 sizes For Toes

Available in 36 stunning designs for fingers and toes.

To find a location near you, visit cosmoprofbeauty.com or call 1.800.362.3186 For Canada, call 1.888.241.3330

©2011 Dashing Diva Professional.. www.dashingdivapro.com

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Join Our Community

9/29/11 1:21:33 PM

Scan to learn more.

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9/29/11 1:21:40 PM

the ultimate in nail fashion

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9/29/11 1:21:43 PM

WEAR NO NAIL HAS GONE BEFORE Not all appliquĂŠs are created equal.

Experience the DesignFX difference.

Application FOR STUNNING 1-WEEK WEAR ON NATURAL NAILS

Size & Apply.

Smooth & Secure.

Trim & File.

FOR EXTENDED 2-WEEK WEAR WITH DEEP DIMENSIONAL SHINE

Follow steps for natural nail application. Next, apply Gelife Base Gel, then Top Gel, curing between each layer.

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9/29/11 1:21:44 PM

NSI’s Nurture Lotion minis are a gentle yet effective moisturizer for the hands and body. The travel-sized products come in large retail displays that will fit perfectly beside your register, reminding clients to keep their skin nourished during the holiday season. Nurture Lotion comes in two scents, Green Tea and Ginger and Amber and Sandalwood, and they are infused with grapeseed and jojoba oils for deep moisturizing therapy.

(888) 745-4030 x22490 www.nailsmag.com/fifi/22490

OPI’s Holiday Avojuice Skin Quenchers offer a festive way to keep skin hydrated and refreshed during the cooler season.

Saturated with avocado and aloe extracts, these moisturizing lotions come in mini sizes too and make great holiday gifts for clients. OPI’s seasonal line also includes The Muppets Holiday Polish collection. Inspired by Disney’s new film The Muppets, the collection features six shimmery reds and neutrals, as well as glitter-packed shades with fun titles like Fresh Frog of Bel Air and Animal-istic.

(888) 745-4030 x22491 www.nailsmag.com/fifi/22491

Nubar’s Holiday Jewel Basket brings you fun shades for this festive time of year.

The basket features four glitters, which contain fine-graded glitter suspended in the lacquers to bring a sparkling shine when applied on the nail. Also included are two glitter top coats, a classic red crème, Foundation Base Coat, and the fast-drying Diamont Top Coat.

(888) 745-4030 x22492 www.nailsmag.com/fifi/22492

Orly’s Holiday Soiree collection puts edgy twists on holiday classics for a spirited season. Traditional shades are transformed as brilliant jewel tones mingle with deep, rich hues for a shimmering range of color. Each nail lacquer comes with a free matching nail file, and all colors are also available in 6-, 18- or 48-piece displays. All lacquers in the Holiday Soiree Collection are free of DBP, toluene, formaldehyde, and formaldehyde resin.

(888) 745-4030 x22493 www.nailsmag.com/fifi/22493

Omega Lab’s holiday polish includes five festive colors from its exclusive 5 Star Nail Lacquers line, including Christmas Glitter and Silver Hologram Glitter. Jam-packed with sparkling, multi-colored glitter, each nail lacquer is sure to turn heads at any holiday gathering. Omega Lab also offers a 432 piece Intro Display featuring 5 Star colors, great for giving the retail section of your salon a professional feel.

(888) 745-4030 x22494 www.nailsmag.com/fifi/22494

PediSox Holiday Socks keep feet warm in the winter chill and protect pretty new pedicures while they dry. The fun holiday versions of the popular socks have gold and silver thread for a flourish that is completely fitting for the merry season. >>> (888) 745-4030 x22495 www.nailsmag.com/fifi/22495

NOVEMBER 2011

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Jessica’s Shine On collection is an assortment of spirited sparkles set to make clients beam brighter than a ray of light. The trio of polishes — Starry Night, Superstar, and Lucky Star — are stored in festive bottles resembling mini Christmas tree ornaments. As a holiday gift or countertop display, these charming polishes are sure to put a smile on any customer’s face.

(888) 745-4030 x22484 www.nailsmag.com/fifi/22484

LCN’s Happy Holidays Set and Holiday Gift Sets are an elegant and sophisticated way to spread the holiday spirit to all salon customers. The Happy Holidays Set includes a revitalizing hand cream for everyday use, and Silver and Gold long-lasting, retail-sized nail polish. LCN’s Holiday Gift Set offers White Tea Hand Cream and Nail Oil, while the MAN Holiday Gift Set includes hand gel and a nail file designed especially for men.

(888) 745-4030 x22485 www.nailsmag.com/fifi/22485

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Julep’s newest sets are a great way to spread the holiday cheer and nail the perfect gift. Packed in a glamorous makeup bag, the Glowing Hands Gift Set has everything clients need to maintain their manis in between visits including exfoliators, cuticle oil, and Julep’s dark, deep, and luminous Nail Vernis.

Additional sets are available as well.

(888) 745-4030 x22486 www.nailsmag.com/fifi/22486

LeChat’s Dare To Wear HoHoHoray for the Holidays Collection and CM Holiday Cheer Nail Art Kit both have star-worthy colors that rival any holiday ornament.

The Holiday Cheer kit has six fun colors that add a holiday theme to any mani or pedi. The HoHoHoray for the Holidays set has four festive shades including Snow Shimmer and Holiday Lights, and comes with complimentary nail decals.

(888) 745-4030 x22487 www.nailsmag.com/fifi/22487

Kami’s holiday collection of nail art kits, rhinestones, decals, and glitter dust are perfect for creating stunning winterthemed nails. The Winter Holiday and New Year’s kits include Swarovski crystals, decals, striping tape, confetti, glitter, and nail art foils. For spectacular sparkle, try the vibrant glitters available in shades of red, frosty white, gold, silver, green, and multi-colored blue.

(888) 745-4030 x22488 www.nailsmag.com/fifi/22488

Light Elegance’s Cuticle Oil Gift Bag is a charming and useful product to carry during the holidays. The bag includes 30 mini bottles that can be distributed to co-workers and clients alike. Each bottle includes a small application brush, which makes keeping cuticles in tip-top shape simple and fun.

(888) 745-4030 x22489 www.nailsmag.com/fifi/22489

9/26/11 3:14:34 PM

Prolana offers several holiday collections perfect for creating stunning retail displays. Cheers! Collection offers a 12-piece polish arrangement featuring Glitterati Red, Prolana’s newest winter shade. Holiday Reds Pre Pack dazzles on counters, displaying four best-selling reds as well as base coats and drying top coats. These great holiday packages are also available in mini 36-piece displays.

(888) 745-4030 x22496 www.nailsmag.com/fifi/22496

SpaRitual’s sets of hand-poured candles, cuticle fixes, travel essentials, and mini holiday nail polish make great holiday gifts, or a tasteful retail display near the register. Twinkle, a four-piece gift set, features deep shimmer and glitter polishes designed with the holiday spirit in mind. SpaRitual candles, lotions, and soaps are infused with the company’s most popular oil-based scents and are also crafted from vegan, certified organic, and fair trade ingredients, making them perfect for eco-chic clients.

(888) 745-4030 x22497 www.nailsmag.com/fifi/22497

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Sheba’s Holiday collection of 3-D decals, decorations, and cover nettings are perfect for creating fabulous winterthemed nails. Choose from four different decal packets that feature everything from snowmen to candy canes, Sheba’s 3-D products will place the holiday spirit right at your clients’ fingertips. A Holly Berry Nail Oil is also available.

(888) 745-4030 x22498 www.nailsmag.com/fifi/22498

Soft Touch’s holiday files and buffers are a cute way to say “Happy Holidays” to all your clients during the spirited season.

The holiday files come in white, green, and pink as well as pink-and-white snowflake patterns. For something sparkly, the silver shiner buffer adds a little twinkle while you work.

(888) 745-4030 x22500 www.nailsmag.com/fifi/22500

Tweezerman’s Nail Rescue Kit features three nail care essentials for treating winter-worn nails. The kit includes mini ergonomically designed tweezers with an ultra-sharp tip for hangnails, mini cuticle pushers, and Matchbox Itty Bitty candy cane nail files in their own case for portability. This spot-on stocking stuffer is perfect for clients on-the-go.

(888) 745-4030 x22501 www.nailsmag.com/fifi/22501 Tropical Shine offers two winter-themed washable nail files, good for in-store use during the holiday season or to give as gifts. Tropical Shine’s full-sized standard file is doused in festive snowflakes and snowmen. A dual-action “Merry Christmas” nail file/buffer is also available and allows you to file nail edges, remove ridges, and smooth and shine their nails while on the go.

(888) 745-4030 x22499 www.nailsmag.com/fifi/22499

NOVEMBER 2011

9/22/11 5:01:52 PM NA0811republicfp.indd

www.nailsmag.com/fifi/22134

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9/22/11 5:05:46 PM 6/23/11 4:27:37 PM

Your Guide to & s r i a p e R l i a N Reinforcem ents There are a variety of nail issues, from the everyday bitten-nails to the all-out chip or crack, that require you to call in reinforcements. Whether using acrylic or gel (or even a tea bag), we offer some ways to strengthen nails into long-lasting beauts. BY SREE ROY 1

How To…

Reinforce Bitten Nails with Acrylic Sue Kemp, SK Nails, Suffolk, England

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Nail tech Sue Kemp says, “I have learned a technique that extends the nail bed to appear that it is longer than normal for bitten nails, creating a perfect set of pink-and-whites. The technique should take 1 ½ to 2 hours for a full set. I discovered the technique through years of experience and eventually realizing that using a form you can sculpt any shape with any color powder and create the illusion that a nail is longer than it is.” Kemp charges around £50 ($79) for this service.

1. Prep the nail, including removing the cuticle and using a 180-grit file to gently buff the surface and remove the shine. Apply a form under the nail’s free edge. Apply bonding agents to the nail for maximum adhesion.

2. Apply a bead of opaque pink acrylic to the free edge, overlapping the form to create a C-curve above the natural free edge.

3. Place a second bead of acrylic on the eponychium area to complete the extended pink part of the nail.

4. Place a bead of white acrylic above the pink to create the white free edge part of the pink-and-white.

5. File over the entire nail to blend and shape with a 180-grit file.

Use a 3-way buffer to bring the nail to a high shine. Massage cuticle oil into the nail. >>>

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NOVEMBER 2011

Editor’s Note: If you’re in doubt as to whether a nail is safe for you to work on, play it safe and refer the client to a doctor first. You don’t want to create an enhancement that camouflages a health concern that requires medical attention.

9/23/11 9:57:54 AM

NA1111mehazprofp.ind NA1010mehazprofp.ind

MORE MEHAZ! MORE CHOICES!

005 - 1/4 Jaw CUTICLE NIPPER Also available in 1/2 and Full Jaw

Suggested Salon Price:

Nickel

$19.99 ea

300 - 1/4 Jaw CUTICLE NIPPER

Mehaz has expanded to offer you professional nailcare and skincare implements in a variety of styles and price points.

Suggested Salon Price:

Also available in 1/2 Jaw

$25.99 ea

Stainless

Mehaz implements: Patent Pending

• Are handcrafted by experts to meet uncompromising standards • Provide you with top performance

303 - 1/4 Jaw THE ROZ CUTICLE NIPPER AND PUSHER IN ONE

• Offer exceptional European craftsmanship and lifetime guarantee

Suggested Salon Price:

$35.99 ea

Also available in 1/2 Jaw

When you choose a Mehaz implement, you can feel the difference.

Ask your local distributor or call (888) 225-6342 for a distributor near you.

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How To…

Repair a Cracked Toenail with Acrylic Amy Murphy, Castle Nails, Ruston, La.

When nail tech Amy Murphy cracked her own toenail, she used a thin layer of acrylic to repair it. “I kept the acrylic extremely thin because I didn’t put acrylic on the other foot, and I don’t want this acrylic to be obvious. Plus, it makes it easier when it’s growing out, whether I blend it or fill it.” The repair took about 30 minutes. For maintenance, she says, “I will thin it down a bit each week and polish it. If it starts to lift, I’ll just nip that part off and blend it in. The cracked area should be healed or grown out by the time the acrylic comes off.”

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1. Take OPI Expansion Tips and alter them so the sidewalls aren’t any thicker than necessary. Murphy chose this tip because she wanted the extra support up the center of the nail and, since she was polishing it a solid color, it wasn’t necessary to use a natural curve tip. To alter it, she cut the sides off with curved toenail clippers, then used a buffer to thin them out.

2. Use nail glue to attach the modified tips to the nail. Make sure the glue catches on the sides of the existing nail.

3. Apply sheer pink acrylic thinly over the entire nail bed, ensuring there are no air bubbles when you lay the acrylic over the tip (where the damage is). (The inset shows how thinly the acrylic should be applied.) Polish all 10 toenails a solid color.

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Quick Tip Sam Rivenbark of East Coast Acrylic in Edenton, N.C., used gel to fix a client’s thumbnail after it tore at the free edge.

“She was already wearing gel so we fixed it with gel and gel polish,” Rivenbark says. She used a file to remove the top layer of the last gel fill, making sure not to touch the natural nail and filing closely at the break. She then primed the nail and applied a small amount of clear gel along the break and flash cured for 30 seconds.

(More than one coat of gel may be needed to fill the break.) She then filled the nail as usual and applied gel polish, then nail art.

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Quick Tip To easily fix a cracked nail with supplies you probably keep around the salon, simply take 100% cotton, insert it into the nail crack, and apply nail glue. To dry the glue, spray glue dryer then buff smooth. Angela Marie Harvey of Pamper Me Angie Nailery in Southfield, Mich., says, “This will mend a natural nail back together as a client gets a manicure or under artificial enhancements.”

PHOTO BY RANDY SIMS

Quick Tip

Quick Tip

For clients with brittle nails, hydrating products are key. Offer in-salon moisturizing treatments like paraffin, apply a natural nail strengthener under the polish, and apply cuticle oil to clients’ nails before they leave. Enhancements are also a great choice for clients with brittle nails, as it will protect the natural nail plate from the elements (such as water) that are likely causing the nails to become brittle.

Watch a video of Holly Schippers, FingernailFixer, Bussey, Iowa, fixing a split nail with fiberglass and Shellac on NAILStv: www.nailsmag.com/FiberglassShellacRepair.

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How To…

Reinforce a Ding in the Nail Plate with Acrylic Amy Murphy, Castle Nails, Ruston, La.

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This client jammed her finger in a car door. Luckily, the injury just dinged her nail plate and didn’t cut all the way through.

1. Remove the existing polish and make sure there is no bleeding on the nail plate.

2. Use an electric file with a sanding band to file down at the ding and all the way across the nail to get out any loose parts.

3. Prep the nail as usual for an acrylic fill with primer.

4. Place a slightly wetter than usual ball of acrylic directly on the ding and let it settle into the groove.

5. Use a drier ball of acrylic to fill in the gap to make it smooth. Murphy placed it in the center, then pulled it down with the brush from the center, and then up from the center, so that the part over the actual ding was slightly humped.

6. After the acrylic sets, gently file the humped area smooth either by hand or an e-file and buff it lightly.

7. Polish the nail to match the rest of the fingernails. >>> NOVEMBER 2011

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How To…

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Reinforce Weak Natural Nails with a Tea Bag and Base Coat Julia Palmer, Wet Paint, Inc., Los Angeles

Nail product manufacturer Wet Paint, Inc. co-owner and celebrity manicurist Julia Palmer has perfected a technique that she and her clients refer to as “The Tea Wrap.” In 1980, Palmer trained at Grace’s Nail Salon of Beverly Hills, where she learned a nail wrap, called “The Juliette” from Fabergè cosmetic titan, Juliette Marglen. Through the years Palmer tweaked this method to create her own all-natural nail wrap using no glue, just tea bags and a base coat nail strengthener. She recommends this wrap for clients with split, thin, weak, or brittle nails. “The Tea Wrap is one of the safest and quickest ways to help promote natural nail growth. Even women with sturdy nails request The Tea Wrap to get that extra protection from keyboards, housework, and gardening,” Palmer says.

1. Begin with a clean nail that is oil- and lotion-free. Shape the nail with a file and clean the cuticles to prep the nail for the wrap.

2. Buff the surface of the finger.

3. Apply base coat.

4. Prepare tea bag papers using a tearing method, not scissors. Simply tear the top of the tea bag off, pour out the tea, tear open at the seams, and tear small strips (about 1” x 3/8”) so that all the edges are ragged.

5. Saturate both sides of the tea paper with base coat and apply the saturated paper to the sides and end of the weak nail. Work a manicure stick to smooth and anchor paper on top and underneath the nail.

6. Dip the manicure stick into both the base coat and acetone to work out any bubbles or bumps.

7. Gently press and glide your thumb across the nail surface to smooth the wrap.

8. Apply base coat over and under the nail to seal the paper wrap to finish.

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How To…

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Repair a Chipped Toenail with Just a Nail Tip and Glue Amy Murphy, Castle Nails, Ruston, La.

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“Ladies chip their toenails often, and this is a super simple quick fix for someone who might not want acrylic,” Murphy says.

1. Lightly buff the nail to remove the surface shine.

2. Trim a piece of a nail tip to fit. Murphy used the thinnest part of the well for this client. Attach it to the existing nail with nail glue.

3. Gently trim or file the tip to the edge of the toenail.

4. Buff the top of the tip only (not the natural nail) to blend to the nail bed.

5. Polish all 10 toenails a solid color.

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I Am

Thankful for…

To celebrate Thanksgiving and get in the holiday spirit, NAILS asked nail techs on our Facebook page (www.faceboook.com/nailsmag): What, in your professional lives, are you thankful for? Your responses ranged from your boss to your clients to the flexibility and creativity that come with being a nail tech. We, at NAILS, are thankful for all of you who are dedicated to the industry.

“I am thankful for my loyal clients who challenge me with new and exciting art for their nails every day.”

Cindy Panagiotou Defiance Body Studio Maple Ridge, B.C., Canada

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“I am thankful for all of my amazing, wonderful, fantastic clients! They have all equally contributed to my success and I love each and every one of them!”

Stephanie Shuttleworth Polished & Pampered >>> Clovis, Calif.

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“In my professional life there is a lot I have to be thankful for and I’m not sure I could even put words to all of it. People who have helped me improve in every angle of the nail industry imaginable, people who attend my classes so we can exchange knowledge, clients who keep coming back so I can indulge in my passion as a career, people the iindustry fire and work to elevate it l who h share h th and feed the flames of others, product advancements that keep things interesting, and a magazine that makes me f e e l like I’m part of something bigger than myself every time I open it!”

Holly Schippers The FingerNailFixer, Bussey, Iowa “I am thankful for a wonderful boss who has helped me find my passion for doing nails again (after 22 years) and who has helped me through good and bad times. But most of all I am thankful for our friendship that has allowed us to be completely honest with each other and make the shop a wonderful working environment.

I am also thankful for my clients who have become family, friends, and even confidantes.

Without my clients, I would not be in this business.”

Yvette Pitt The Lacquer Beauty Lounge Watsonville, Calif.

“I’m thankful for all aspects of my profession, but the main two things I am thankful for are my hands and my creative mind.

Creativity + Hands = Talent.

I really believe that I have been blessed with both amazing hands and creative thinking. My mind has the ability ideas, and my hands have the ability h th bilit tto come up with ith id to create my ideas into such beautiful work, leaving my clients and me very satisfied, and sometimes amazed. I have never attended any professional art classes, yet my hands are steady enough to paint almost any idea that pops into my mind. Not many people can think up ideas on the spot to complement their clients’ desires, but yet I always do.

Other things I am thankful for are my clients. They are all so wonderful. Luckily I have never had any rude clients. My clients consider me a friend. My senior clients treat me like a daughter,

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not only do they bring me tokens of appreciation, but they give me sound advice on my life as well.

I am also thankful for other helpful professionals in the nail industry who educate and share professional advice when needed. Not just my fellow nail techs, but product companies and suppliers who are always coming out with new products to prevent nail techs from being stagnant in the field. NAILS Magazine and other magazines also contribute in playing a part in educating and updating nail techs. It’s very hard to just say I am thankful for one thing in my profession. So again I say I am thankful for all aspects of my profession. “ Tricia Abreu Nail Artistry by Tricia Miami, Fla. “I am thankful to be able to work from my home, which enables me to have a fun, creative job. I can also take care of my home. If I have time in between clients, I can cook or clean or whatever I need to do. I also am here to take care of my three Great Danes. If I have a few minutes they can be let out or fed. There’s no other job that allows you to do this.

To me working from home is so rewarding. I feel like friends are coming over to get their nails done. I also have easy access to my computer and I can try different nail art, techniques, and chat.

Most of my life I did secretarial work, which I was not happy with. I am so thankful I am able to be a nail tech, business owner, and (even at 60) enjoy my work. I wouldn’t want to be doing anything else until I retire.”

Cindy Wentzel Nails at the Carriage House Newmanstown, Pa. “Thomas Smith (left) and James Lizotte (right) own Oasis Day Spa, the most beautiful day spa in Chatham, Ontario, Canada.

When I applied to work there, I was 36 years old and fresh out of school. They gave me a chance.

Thomas and James are very supportive. They gave me time to really practice doing gel nails, allowing me to do them in the spa on my friends at cost.

When I have ideas, they listen and often implement them (like using Shellac when it first came out). They gave me more hours by letting me work at the reception desk, which has given me the opportunity to meet regular clients from the hair salon and be available for walk-ins. Since working at Oasis, I have been featured in NAILS Magazine and in my local paper.

We also have lots of fun. Thomas and James throw Christmas

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parties for their staff and hold regular fashion shows featuring clothing from their store. The staff members model the fashions and I get to show off my nail art along with the gorgeous clothes.

I love my bosses, and I am extremely grateful for them and the opportunity they have given me. I hope they know how I feel, but if they don’t they will now!”

Janine Taylor Oasis Day Spa Chatham, Ontario, Canada “I am thankful for the time and dedication that I put into nail art in the early years of my career.

That extra time I spent ended up helping me 1,000-fold down the line. Today I am thankful that I can inspire and teach others what I picked up along the way.”

Robin Moses robinmoses.com Florence, Ore. “I am thankful for the opportunity to open my own nail salon, and I’m very blessed to have one of the most amazing technicians, Angela Roman (right), working for me. I have put a lot of hard work and dedication into this salon, and I wouldn’t have been able to do it without all the support from my family and friends. I am very thankful and blessed for them. I am also very thankful for my clients’ business. It wouldn’t be possible without them.”

Rebecca Mendez Secret Style Nail Salon Lombard, Ill. “I have been blessed with being able to teach for four years now. I always had a passion for nails and I followed my calling.

I withdrew from college after my first year and decided to go to nail school. I vowed I would go back to college when I was ready.

After completing my six-month nail course, the school offered me a teaching job. I began doing my student teaching hours and finally became licensed as an instructor.

I was 20 years old and began teaching nails. I am so thankful to have had the opportunity to educate future nail technicians.

At first, I was scared, excited, nervous, and proud all at the same time. Once I began having students of my own, it became

so natural for me. I was born to educate people and being able to educate them about something I am so passionate about only made it better! I am also very thankful for all my students. I’ve taught more than 40 students and I am thankful for each and every one of them. Dealing with so many different ages and personalities has made me the teacher I am today. I will be Mz. Angie, ‘The Nail Mama’ for life!”

Angie Roman ABC Cosmetology School Chicago “I’m thankful for devoted clients, continuing education, and techs who are willing to help, encourage, and inspire one another to become the best professionals they can be.

And above all, I’m thankful to God for blessing me with such an amazing career!”

LisaMarie Santos IROCKNAILS at Studio One80 S Salon l Crestview, Fla. “As a male nail tech, I am thankful for the acceptance the salon/nail community has given me for being a guy in a profession that is less than 4% male.”

Erik Acevedo Organic Mobile Tanning LLC Miami

“I am most thankful for my family, who has helped build one of the most respected nail salons in Michigan. I have been working with my wife for several years in order to grow our small family business into a viable, respected business. In the past two years we have expanded into a larger location, added several more employees, and been recognized as one of the premier nail salons in Michigan.

In addition to being a salon owner, I am a father of two, a husband, an employer to eight employees, including inclu lu n my mother-in-law and father-in-law. Having built a business b in ss from fro o om nothing into a well-respected, profitable business and providing ess aan d provid g jobs and security for my employees and familyy members, membe mb b rs, brings br ng me a lot of joy.”

Nick Brown Velvet Nail Lounge >>> Troy, Mich.

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“I am thankful for the gift God has blessed me with. Doing nails allows me to meet wonderful people and share the things I have learned to help other nail techs in their journey.

I am thankful for my best friend (who is also a nail tech) for seeing more in me than I saw in myself when we started doing nails and encouraged me to stay motivated when I wanted to give up.”

Angela Williams Jazzy Nailz Jacksonville, Fla. “I am thankful for all of my clients and family who have supported me for 22 years.

It’s not easy in this industry when you have shops down the street that are offering services for $20 less than what you charge.”

La Sharn D. Newbill My enHANDSments by La Sharn Bolingbrook, Ill. and Elkridge, Md. “I am most thankful for mentors. In the short time I have been a licensed nail technician, there have been many. First was my instructor in nail school. With over 20 years of experience, she was invaluable as a source of information to myself and the rest of the class.

While I was still in school, I was lucky enough to volunteer to be a part of the Butter London Nail Tech Team during New York Fashion Week. It was there that I first had the opportunity to meet and work with Nonie Creme (right). Nonie is creative, professional, edgy, stylish, and a true genius when it comes to all things related to nails. Despite her hectic schedule and the intense demands on her, she always had time to answer questions and demonstrate techniques to each and every tech on her team. Her encouragement and example has motivated me to pursue my goals in this industry.

Since then, I have continued to work NYFW shows with Butter London and several other companies. At these shows, I have met a vast array of wonderful nail techs at many different places in their careers. I make it a point to learn from all of them.

They are my mentors, my heroes, and my inspiration to keep learning and growing in the industry that I love and to become the best nail technician I can be.”

Teresa King Nailing It Brooklyn, N.Y.

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“As a 20-year veteran in the nail industry the thing I am most thankful for is my beautiful daughter, who is now 16 years old. She’s been such a blessing to me because she lets me try new things on her nails and has been my calling card for at least the past nine years. She loves being my hand model, and she’s a great one at that! When she goes to school, all her friends and even her teachers notice and comment on her nails. Even when we are out shopping they get noticed.

She doesn’t hesitate by smiling and saying ‘Thanks. My mom does them.’”

Lynette Guzman Nail Creations by Lynette New Boston, Mich.

“I am thankful for the experience. When I decided to go into the field of nails I never knew I would be able to open so many doors. I was able to blog for nails when I opened my salon. It allowed me to meet nail techs from all over the world through the Society of Nail Techs. I have been able to experience a side of nails I never expected when I decided to study nails as a career.”

Alica Best Upscale Nail Bar Griffin, Ga. “I am first and foremost thankful for being able to do nails for the last 11 years. I am even more thankful that I have been so successful and been able to financially support myself since I was 17 years old (including being able to buy and sell my first house at the age of 19!). All of this has been made possible by my nail career. Now, eleven years later I am so thankful for being able to teach as an educator for Bio Sculpture Gel and travel all over the U.S. to share my knowledge with others. When I’m not teaching classes, I work at an amazing salon in Orange County doing what I love with people that I love. I wake up every single morning and feel truly blessed to have such an amazing career and I’m thankful to be able to share my passion with others.”

Megan Aballi The Nail Lounge Newport Beach, Calif.

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“I am so thankful that in this economy I have still been able to not only keep my clientele but also double it!”

Tricia Baldwin Studio Salons West Jordan, Utah

“I have been a practicing cosmetologist for 15 years. I have done everything from cutting and coloring hair to waxing and facials and now I have settled in as a nail technician. I absolutely love doing nails. I have a passion for the different designs I can create on someone’s nails and I love it when my clients say, ‘I can’t believe you are able to make my nails look so good!’ My clients are my livelihood and I am so thankful for them.”

Joanie Boden Design 1 Salon and Spa Cascade, Mich.

“I am thankful for your magazine and others like it. It’s so much help and offers so many resources for me starting out.

I’m thankful for my job, family, friends and all in between.”

Laura McCarthy Divine Digitz Bantry, Co. Cork, Ireland

“I started nail school when I was 18 years old and graduated by the time I was 19. I went at my mother’s suggestion. She is also a nail technician. Since graduating from nail school in 1994, I have pretty much done nails full time since (or at least as my only job, even if it’s not a full 40 hours a week).

When I was with a client last week I realized how many hours she worked a week, how much stress her job gave her, and how her job caused her to miss many hours at home with her children. And that’s when I realized, I may not have the most money, I may not have fancy cars, and I may not have exotic vacations but I honestly

love my job. It relaxes me more than it stresses me out and it affords me what I need. It has always given me enough time to enjoy my family. I couldn’t ask for much more!”

Katherine Evans Relache The Spa At Gaylord Palms Kissimmee, Fla. “I am thankful for working for a wonderful company like OPI. George Schaeffer and Suzie Weiss-Fischmann are the most giving people I have ever met. Even though they are a worldwide company they still remember people that work for them.

My son’s best friend Lance Corporal Jessie Cassada was killed in Afghanistan on January 6, 2009. This devastated my entire family as he was often at my home and I considered him one of my own. (I made Easter baskets for him and he had a Christmas stocking at my home.) Jessie was 19 years old and had been in Afghanistan for only two months.

My son started a non-profit named “Jessie’s Honor” to send care packages to the troops in Jessie’s name. He worked constantly on raising money and finding ways to try to get the care packages full and the money to send the boxes. I sent George and Suzi an e-mail asking them if they had anything they could send our troops. I thought they would send me a dozen lotions or something like that.

UPS came by my salon and told me they would deliver my boxes the next day when they got a bigger truck. I was a little confused and asked them why. They told me that there were a few boxes. My husband went to the UPS office and picked up the boxes for me. He came back to my salon with 34 boxes — $8,000 worth of product. I cried when I saw what they had done for my son, his best friend, and the service members who we were sending these things to.

Everyone at the corporate office was aware of what our family went through. They called me to check on my family and Jessie’s family as well, and prayed for us as we went through one of the hardest things in my life.

My son Cameron has sent 5,100 boxes to the troops with a letter about Jessie and how much he loved his country and the Marines. Cameron has finally gone on with his life, going to Basic Law enforcement school. He started a scholarship in Jessie’s name at the high school that they attended.

You can see why I love my company OPI and George and Suzi.”

Norma Sproles The Signature Salon Hendersonville, N.C.

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What are you thankful for? Log on to www. facebook.com/nailsmag and share.

NOVEMBER 2011

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TO SMOOTH A

CALLUS

It’s rough out there these days, and we’re not even talking the economy.

It’s those craggy and cracked patches of dead skin that pop up from toes to heel and can become debilitating to a client’s sole if left untreated. Here’s a sampling of callus products to help keep feet soft and smooth this winter.

Cuccio Naturalé’s Kava Root Elixir Callus Remover is composed of a unique blend of Kava root, fruit acids, and alpha-hydroxy acids (AHAs), that removes dead skin layers from the feet. The product is applied directly to the callused areas and rubbed in. The feet are then wrapped in a plastic liner, booties, or warm towels and the Callus Remover is left on the callus for five to 10 minutes. Once it is washed off the callus can be gently filed and smoothed with a foot file.

(888) 745-4030 x22461 www.nailsmag.com/fifi/22461

Feet by OPI has a specialized Callus Therapy product that helps tame even the toughest calluses and helps soothe irritating cracks and other associated foot problems. It softens with fruit extracts and shea butter and can be rubbed on the affected areas daily. Callus Therapy makes a nice complement to a callus that has freshly been filed to keep the feet moisturized and supple after the pedicure.

(888) 745-4030 x22462 www.nailsmag.com/fifi/22462

Flowery’s Callus Liquidator is a fast and effective formula that breaks down even the most stubborn calluses. The nondrip, non-staining formula leaves feet beautifully smooth, soft, and comfortable. Callus Liquidator comes in two sizes, 16-oz. and 4-oz.

Robanda’s Mr. Pumice Callus

(888) 745-4030 x22463 www.nailsmag.com/fifi/22463

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Terminator promises to smooth rugged callus or else, “It will be back.” The formula is spread liberally over the callus and left on for three to five minutes depending on the callus buildup. Wipe away the excess and then use a pumice stone to gently remove the callus.

Wash off with warm water after use, and your client is good to go.

(888) 745-4030 x22464 www.nailsmag.com/fifi/22464

>>> PHOTOGRAPHY BY KIMBERLY PHAM

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Experience the Biggest and Best in Nail Education and Competitions on the West Coast www.nailsmag.com/fifi/xxxxx

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SpaRitual’s Sole Mate Callus Remover is 83% certified organic, is vegan- and paraben-free, and made with real organic papaya. Sole Mate Callus Remover helps to powerfully dissolve thick, callused skin without stripping the skin of essential moisture and balance. The papaya extract naturally softens callus buildup, while aloe and tamanu oil soothe and revitalize the skin to leave feet polished, refreshed, and refined.

(888) 745-4030 x22465 www.nailsmag.com/fifi/22465

LCN’s Soak Spray from its Foot Care line is a callus softener with urea and lactic acid to help soften the tough dead skin cells, and allantoin and panthenol to help relax and nourish the skin. The product is sprayed directly onto the callus and left on while feet are wrapped to ensure proper saturation of the product. When it is removed the callus is ready for filing.

(888) 745-4030 x22466 www.nailsmag.com/fifi/22466

CND’s Cucumber Heel Therapy is an intensive callus treatment that uses a moisturizing complex formula to aid in the repair of dry, cracked skin. The cream uses Cucumber Extract to cool and refresh parched skin, and lactic acid to act as a gentle exfoliant. Urea is also used as an anti-inflammatory and deodorizer, and panthenol helps stimulate cell regeneration.

(888) 745-4030 x22467 www.nailsmag.com/fifi/22467

VB Cosmetics’ Heels and Elbows Cream helps eliminate cracked calluses while smoothing out the feet and hydrating the skin. The thick cream is comprised of powerful bioactive ingredients to hydrate the skin while exfoliating dull, dead cells. The cream also helps reduce foot odor and can be applied daily. VB Cosmetics also has Be Silky Callus Spray with Lemongrass. The spray is applied generously to the callus and left on for five minutes to soften and prepare feet for filing.

(888) 745-4030 x22468 www.nailsmag.com/fifi/22468

Soft Touch’s 2 Smooth Callus Remover can soften calluses in minutes so techs can easily file them away. Liberally spread 2 Smooth over the callus only, and wear gloves or rinse fingers and hands immediately after handling. The powerful formula penetrates into the callus for three to five minutes and washes away to leave a softened callus that is ready for filing.

(888) 745-4030 x22469 www.nailsmag.com/fifi/22469

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Estelina’s EZ-Off Callus Remover is a natural and easy way to remove callus.

No pre-soaking is required for this formula, which uses natural ingredients.

Apply a small amount to the affected area. Leave on for five minutes, then use a foot file to file the callus away.

More severe callus can sometimes use a second treatment. The remover is gentle on skin and safe to handle with hands as you apply it.

(888) 745-4030 x22470 www.nailsmag.com/fifi/22470

Footlogix Callus Softener is a deep-penetrating pre-treatment for fissures, cracks, corns, and hyperkeratosis. The softener penetrates deep into five layers of the epidermis, softening the skin in order to achieve optimum results for pedicures. The formula has 18% urea to soften the callus but is pHbalanced to clean the skin softly and gently. The nonaggressive formula is safe for diabetics or people with sensitive skin and allergies and comes in three sizes, 6.09 fl.-oz., 32 fl.-oz., and 128 fl.-oz.

(888) 745-4030 x22471 www.nailsmag.com/fifi/22471

Be Natural offers packs of 200 pre-soaked pads that have been saturated with Callus Eliminator’s potent callus-removing formula. After soaking the clients feet, pat them dry and then use tweezers and gloves to pick up the pads and apply them to the callused skin. Make sure the treatment area is well covered with the saturated pads. Wrap the feet in a plastic liner, booties, or warm towels. Let sit for three to five minutes, depending on the callus, and remove to leave a softened callus that can gently be filed away. Be Natural also has a dry heel eliminator cream to keep skin nourished and callus from cracking or breaking from dryness.

Sheba Nails’ Vital Professional Callus Remover is formulated to dissolve calluses for safe and effective removal leaving feet soft and sandal-ready. Save time with this fast and effective solution on even the toughest of calluses. After the foot soak, put a few drops of the freshly scented product onto the callused area. Let it sit for a few seconds and then use a pedicure file to rub the area and you will see the callus coming right off.

(888) 745-4030 x22473 www.nailsmag.com/fifi/22473

(888) 745-4030 x22472 www.nailsmag.com/fifi/22472 NOVEMBER 2011

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{reader nail art}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

Topaz Woodruff The Nail Cabaret, Charlotte, N.C.

Jill Walker Waves Salon and Spa, Florence, Ky.

Angela McGhee Aurora, Ill.

Joshlyn Beh Le Beautique, Penang, Malaysia

Melinda Skora MJS Nails and Beauty, Wollongong, New South Wales, Australia

Sabrina Watts Golden Lady Nails at Transformers Styling Studio, South Euclid, Ohio

Thai Huynh Butter Nail Salon, Flatbush, N.Y.

Adriane Pike The Greenery Day Spa and Salon, Richland, Mich. >>>

Deborah Brown Strictly Styles and Profiles Salon, Cleveland

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{

}

ADVERTISEMENT

nails mall Dixon

Introducing Dixon’s Slim 2-Way Disposable Buffer. Same great Dixon quality you know and love in an economical and disposable size. • No mess! • Perforated sheets stay neat in box! • No cracking! • Stays sharp, long lasting! • Available in a variety of colors.

Dixon (888) 89-DIXON www.dixonabrasives.com www.nailsmag.com/fifi/22252

Mehaz A “must have” for gel polish applications, the Mehaz Curette features two tiny scoops for cleaning under and around the nails. This 6” stainless steel tool is hand crafted in Solingen, Germany, and features a textured grip for extra control. The perfect tool for manicures and pedicures.

Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/22170

The Original Pedi-Sox® Double your Pedicure business! Pedi-Sox™ encourage wintertime pedicure services! Feet stay comfy and cozy warm; and freshly pedicured feet stay clean. Moisturizers absorb better…for softer and smoother skin. Slip on PediSox™ as the final step before you paint the toenails. It’s that easy! Extra thick premium cotton make Pedi-Sox® comfortable to walk in — alone or with sandals. Foot caressing California Lite Weight Pedi-Sox® are perfect for warmer climates. 23 Fun & Fashionable Colors and Styles.

The Original Pedi-Sox® (888) 536-1577 www.OriginalPediSox.com www.nailsmag.com/fifi/22153

Nail Superstore A New Revolution: Pedicures Just Got Steamy! The patent-pending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses gentle steam to pamper feet, significantly reducing water consumption and taking up considerably less space. • Uses steam instead of water • Takes just one cup of water per service • Completely portable with no expensive plumbing hookups • Complete system costs hundreds of dollars less than traditional pedicure chairs • Environmentally friendly • Perfect for salons, spas, resorts, hotels, doctor offices and more.

Nail Superstore (800) 669-9430 www.nailsuperstore.com www.nailsmag.com/fifi/22308

Flowery Professional Go Wild with File Catty™ from Flowery®. The Wild Styles collection features exclusive patterns on quality 5” files with coordinating translucent cases. The unique patented File Catty case protects cell phones, sunglasses and other items from being scuffed by the file, while keeping the file inside clean and free from lint and dust. Also available in an 18-piece display, File Catty Wild Styles are perfect for salon retail, client gifts or just for you!

Flowery Professional (800) 347-7456 www.floweryprofessional.com www.nailsmag.com/fifi/22210

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).

NOVEMBER 2011

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Want to seee your nail art here?

{reader nail art}

Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

Ann Jones Renoâ&#x20AC;&#x2122;s Beauty Salon, Salt Lake City

Natasha MacIntyre Crofton, Md.

Susan Cap Academy of Nail Design, Omaha, Neb.

Michelle Conde Nails by Michelle, Miami

Mariko Mabrey Nail Affair, Chesapeake, Va.

Kimberly Hurtado De Ja Vous Hair & Nail Salon, Wilbraham, Mass.

Alexandria Richter Dazzlin Digits, Layton, Utah

Kytanna Crawford Peppermill Resort and Casino, Reno, Nev.

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Jessica Rosales Normaâ&#x20AC;&#x2122;s Beauty Salon, North Las Vegas, Nev.

NOVEMBER 2011

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www.nailsmag.com/fifi/22244

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{product spotlight}

Touring America by OPI defines the look of nails for fall and winter, with twelve shades that revive classic, iconic colors — from cool gray, khaki, and chocolate to warm rose, peach, and red. Suzi Weiss-Fischmann, OPI executive VP and artistic director, shares her favorite three trendsetting choices from this collection, A Color to Diner For, A-Taupe the Space Needle, and Uh-Oh Roll Down the Window. OPI also has released a new Gold hue to the OPI Shatter line.

(888) 745-4030 x22318 www.nailsmag.com/fifi/22318

Republic Nail’s Moon Collection of acrylics give you eight color powders that can be custom blended, and they actually glow in the dark once set on the nails.

The colors are blue, pink, rose, orange, yellow, purple, green, and white.

(888) 745-4030 x22317 www.nailsmag.com/fifi/22317

Bellissima International has a special color gel kit for this holiday season, Glitz Candy Cane Nails. The promotional product comes in a nice red carrying bag and has gel colors Clear, Lola Bella, Devil Red, and Garey’s Smile, along with an application brush and Bella Shine Top Coat. These colors go well to make client’s nails extra festive for the holidays.

(888) 745-4030 x22319 www.nailsmag.com/fifi/22319

Alfalfa Nail Supply’s Botanical Escapes Renewing Rose line of skin care products will hydrate parched skin while leaving a fresh scent of rose. The Hydration Lotion is for hands, feet, and body and can be applied daily for moisturizing. The Salt Glow Gel is an effective exfoliant that makes for a great pedicure scrub, and the Hydrotherapy Salt is non-foaming and nonstaining so feet can be softened in a fragranced soak.

(888) 745-4030 x22320 www.nailsmag.com/fifi/22320

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NOVEMBER 2011

9/22/11 7:14:25 PM

BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy. The polishes are one of the nail industry’s only full color lines of polish made for men, but “loved by women,” as the company says. The Eye Candy Collection features colors inspired by visual favorites from both sexes and include the shades Heavenly Hunk, Rustic Romantic, Silver Fox, Sexy Centerfold, Dirty Blond, and Playboy.

(888) 745-4030 x22321 www.nailsmag.com/fifi/22321

Wet Paint’s new Bitten Collection willl help clients feed their on feeds off the vampire inner vampire. The six-bottle collection ed “Fetish”, blue craze, with colors like violet “Lewd”, red tone”, “Numb” (not pictured), gray “Moonstone”, aze called black “Onyx”, and a clear top coat glaze “Mirror”, all of which can be worn on their own g shades. or layered to create additional alluring n mystery, For those of you who want to relish in bite in.

(888) 745-4030 x22322 www.nailsmag.com/fifi/22322

Sheb Nails’ new Sologel Sheba Soak Soak-Off Gel Polishes com come in 23 shades that give excellent color satu saturation and nail cove coverage, apply easily like p polish, and soak off in 10 minutes or less. The gels give up to 14 days of no no-chip wear with a bea beautiful high-shine finish nish. Colors included here are Sweet Candy, Bana Banana Split, Smoothie, and Blackberry Juice.

(888) 745-4030 x22323 (888 www www.nailsmag.com/ fifi/2 /22323

Nubar’s Infinity Pastels Collection of colored acrylics offer a nice range of softer shades for you to blend and create new batches of client-color favorites. The pigments come in 4-g. jars and range from soft Art White to the brighter Pastel Mango. >>> (888) 745-4030 x22324 www.nailsmag.com/fifi/22324

NOVEMBER NOV OV VE EM MB M B ER BER E R 201 2011 20 01 1

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{product spotlight} leading brands of soak-off gel polishes and hybrids. It can be LED or UV light cured, and the 2.5-oz. size comes in an ergonomic patented tilt bottle for easy and comfortable application. It’s also available in a 1/2oz. size for each work station.

(888) 745-4030 x22327 www.nailsmag.com/fifi/22327 Enjoy a chip-free manicure with IBD’s Just Gel Polish. This 100% pure gel formula wears like a classic gel but applies like a polish for rich, even color that lasts. The Just Gel Polish Starter Kit comes with everything you need to get started with gel services right away. The kit even includes an instructional DVD to help you with application and removal and for keeping your clients informed on all the benefits of Just Gel Polish.

(888) 745-4030 x22325 www.nailsmag.com/fifi/22325

Cina Nail Creations has new Holiday Nail Art Decals. Bring out your inner Mrs. Claus with these Christmas-inspired decals, that feature Santa and reindeer faces with crystal rhinestone noses, candy cane swirl lollypop shapes, and holly garland and snowflake stars.

(888) 745-4030 x22326 www.nailsmag.com/fifi/22326

Eco Nail Systems’ new Universal Soak Off Gel Brush-On Top Coat delivers an ultraglossy, glass-like finish that works with all

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Young Nails has come out with a new winter collection for its ManiQ gels. The ManiQ gels brush on like polish, but cure like a gel and soak off quickly for easy color changes.

The colors range from dark greens and blues to purples and reds.

(888) 745-4030 x22330 www.nailsmag.com/fifi/22330

SOI Candles make a great gift this holiday.

The Soi Company has a collection of handcrafted candles that are eco-friendly and produce a healthy environment through their beautiful fragrances. Because SOI candles are made of 100% all-natural soy oil, you will enjoy clean, soot-free burning that is not harmful to you or the environment.

A great gift for anyone, SOI candles’ soy oil only heats to 106 degrees, making them last 40% longer that paraffin wax. The melted oil from SOI candles can be used as a skin moisturizer.

(888) 745-4030 x22328 www.nailsmag.com/fifi/22328

Kupa Incorporated offers the nail technician an ultrasonic vibrating machine that is the latest trend in salon disinfection. The unit is small enough for your manicuring table (8”x 6”x 6”), yet large enough for all your implements, electric file bits, metal files, and more. It works with all EPA-registered disinfection systems and has a pre-set digital timer that initiates the ultrasonic vibration with the touch of a button.

(888) 745-4030 x22331 www.nailsmag.com/fifi/22331

Light Elegance has new Glitter Gel colors.

These classic sparkling favorites will make clients stand out during the cold with all kinds of shimmer and shine. The colors include Pomegranate, Butterscotch, Cabernet, Titanium, Galaxy, and Emerald Green.

(888) 745-4030 x22329 www.nailsmag.com/fifi/22329

CND now has larger sizes of Shellac Base and Top Coats and the labels have been redesigned to make it easier to distinguish between the two. The Base Coat is the first step in Shellac applications and is an anchor for color adhesion, and the Top Coat helps seal the color for scratch-free and chipresistant wear.

(888) 745-4030 x22332 www.nailsmag.com/fifi/22332 >>>

NOVEMBER 2011

9/22/11 7:17:09 PM NA1011nailtechfp.indd

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the tool around to keep the wrist in proper alignment. This tool is made from cobalt stainless steel.

(888) 745-4030 x22335 www.nailsmag.com/fifi/22335

LcB Nail Lacquers were developed by LaKhiva Blann to build self-esteem among women and encourage empowerment, self-value, and inspiring individuals to give back to charities and organizations that are dear to the heart. LcB Nail Lacquers are available in a variety of shades and are sensitivity tested, fragrance free, waterresistant, long lasting, easy to use, and fast drying. Charities that are special to LcB Nail Lacquers are most notably the American Heart Association and Centers For Youth and Families.

(888) 745-4030 x22333 www.nailsmag.com/fifi/22333

The Belava Embrace is a sanitary solution for high-end salons looking to offer a luxurious spa pedicure but unwilling to yield in their sanitation standards. The Embrace has a high back, is plush, and is extra wide to initiate the perfect snuggle. The Embrace is also a massage chair with several settings.

In addition, the Embrace comes with an adjustable manicure table and a sliding heater/massager unit to accommodate clients to their level of comfort.

(888) 745-4030 x22336 www.nailsmag.com/fifi/22336

Akzéntz’s Competition White Gel gives brilliant shine with superior strength for high-quality Frenches and more. Designed to satisfy both novice and advanced nail technicians, this unique formula is perfect for sculpting new sets and fills. Competition White cures easily without special forms and holds a sharp smile line while being easy to remove.

(888) 745-4030 x22334 www.nailsmag.com/fifi/22334

Tweezerman’s Pedicure Plus tool is a stainless steel nail cleaner and ingrown toenail file in one. The file end helps relieve pressure of ingrown nails and the thin curved end cleans under and around the nail. The tool can be sterilized in liquid or in an autoclave and is ergonomically designed for precise control.

(888) 745-4030 x22337 www.nailsmag.com/fifi/22337

Scientifically designed to cut the thickest toenail, fingernail, or tip with minimal pressure, Antoine De Paris’ #30 tool does the work for you while protecting your hand and wrist from using excessive force and pressure when cutting thick nails. Simply flip

China Glaze’s Crackle Glaze Metals collection takes the beauty phenomenon to the next level with polish that pairs the edgy innovation of crackle with the elegant

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beauty of metals. The collection features six sparkling metallic colors including Tarnished Gold, Platinum Pieces, Haute Metal, Cracked Medallion, Latticed Lilac, and Oxidized Aqua.

(888) 745-4030 x22338 www.nailsmag.com/fifi/22338

Dashing Diva’s French Tipped tips provide textbook-French looks quickly and easily.

The tips are available in multiple colors that will not chip, and the ultra-thin clear wells require little to no blending. The transparent adhesion area allows for adjustable smile line placement, and the tips work on any nail bed length.

(888) 745-4030 x22339 www.nailsmag.com/fifi/22339

Duri’s Wine Tasting Party Collection features everything from a warm plum to a shimmery violet. Experiment with shades of red and deep garnets for a dramatic fall flair. You’ll be sure to make a statement with these alluring colors: Cognac XO, Bloody Mary, Pinot Noir, Grape Swirl, Dragontini, and Cabernet Sauvignon.

(888) 745-4030 x22340 www.nailsmag.com/fifi/22340

Reveal by Hand & Nail Harmony are UVor LED-cured gels that bond to the natural nail using a fused keratin bonding system without the use of harsh acids for retention.

With whites, clears, and pinks, these gels

NOVEMBER 2011

9/22/11 7:17:26 PM

can define any look, and, with the faster cure times of LED lights, techs can save up to 20 minutes on total service time.

(888) 745-4030 x22341 www.nailsmag.com/fifi/22341

The NSI Polish Pro Accessory Collection includes six different finishes to change the appearance of any Polish Pro color. Become a nail “stylist” and create unlimited looks for your clients. NSI Polish Pro applies like polish but has the durability of a gel and comes in a range of colors.

(888) 745-4030 x22342 www.nailsmag.com/fifi/22342

Entity’s brush-on gel polish, Entity 1 Color Couture, combines the long-lasting and high-gloss durability of gel with the ease and versatility of polish. No smudging, no chipping, and no dry time. The primary collection comes with Entity Prep, Nu Bond, base and top coat, as well as 12 colors.

(888) 745-4030 x22343 www.nailsmag.com/fifi/22343

INM’s color liquid and powder collection Long Ago & Far Away offers powder paints that are designed for nail art on acrylic surfaces and can be used for inlaid or 3-D designs. Colors include Crystal Ball, Dragon’s

Eye, We’re All Mad Here, Fe Fi Fo Plum, Kiss the Frog, Once-A-Pond-A-Time, Spoon-Full A-Sugar, Pick Your Poison, and more.

(888) 745-4030 x22344 www.nailsmag.com/fifi/22344

PNI Worlwide introduces LightSpeed, a new UV Soak-Off Gel Polish system. The astronomically themed line has a total of 18 colors along with top and base, and a light is available as well. The gels apply like polish, soak off fast, and the fall line of colors are Robo Red, Saturn, Abduction, and Rocket.

(888) 745-4030 x22345 www.nailsmag.com/fifi/22345

The Footsiebath Pedicure Spa features a pre-fitted disposable liner system, therapeutic heat and vibration, and a retractable cord.

The unit is completely mobile, weighing only 2.5-lbs. and has a fully adjustable temperature control for client comfort.

(888) 745-4030 x22346 www.nailsmag.com/fifi/22346

Truly affordable luxury, the Echo pedicure chair by Continuum offers hand sewn upholstery, shiatsu back massage, NoPipe, Easy Clean Jet System, contoured footrests with adjustable center leg support, and optional manicure trays. The chair uses less than four gallons of water and provides great comfort and relaxation to clients.

(888) 745-4030 x22347 www.nailsmag.com/fifi/22347

En Vogue’s new collection of Extender Modeling Resins, Sealers, and Colour Gels are available in a beautiful assortment of shades for creating perfectly pretty nails for clients. Modeling Resins are available in Vanilla, Nude, and Rose; Sealers area available in Opaque, Blush, Frost, and Pearl; and the newest Colour Gel shades include Azure, Crown Jewel, Denim, Ivy, Midnight Shimmer, Paprika, and Sangria.

(888) 745-4030 x22348 www.nailsmag.com/fifi/22348

Cácee’s Color Gel Polish Soak Off set brushes on easy, soaks off quickly, and has base and top coats for better adhesion and color retention. The colors include Susan, French Pink, French White, and Joy. The gels cure quickly and provide durable no-chip wear.

(888) 745-4030 x22349 www.nailsmag.com/fifi/22349

California Mango’s Mango Extreme Hand and Body Crème is a long-lasting and luxurious solution for extra dry skin. Created with highly refined oils and antioxidant, the unique blend leaves even the driest skin soft and supple.

The extra dense formula requires only a little product to hydrate a large area of skin.

(888) 745-4030 x22350 www.nailsmag.com/fifi/22350 >>>

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{ad index}

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.

Fifi #

Page

Fifi #

Advertiser

1st National Processing ..................................................................149

22122

ibd .............................................................................................94, 96, 97

Action Bag Company ......................................................................149

22198

Ikonna.................................................................................................... 54

22235

Advertiser

Page

ISSE SHOW......................................................................................... 131

22212

Aerovex.................................................................................................101

22305

Akzentz Nail Products ..................................................................... 80

22267

J & A USA ............................................................................................ 121

22185

Antoine de Paris ...............................................................................147

22109

Jessica Cosmetics ...................................................................... 45, 93

22296

Artistic Nail Design ....................................................................24-25

22191

Konad ...................................................................................................158

22147

Atwood Industries ...........................................................................148

22107

Kupa Inc.................................................................................................98

22309

Bags Rep ..............................................................................................149

22140

LeChat .................................................................................................. 123

22251

Beauty Millennium ..........................................................................165

22183

Lexor Intl......................................................................................159, 161

22160

Beauty Tech ........................................................................................148

22211

Light Elegance .....................................................................................75

22265

Belava ..............................................................................................26-27

22194

Masterworks by Amy Becker.......................................................148

22187

Bio Sculpture Gel ................................................................................73

22170

Mehaz Professional ..................................................................117, 135

22308

Nail Superstore, The ...................................................... 107, 135, 163

22279

Nail Tech Supply ................................................................................141

22106

Nailite ........................................................................................... 39, 160

22135

NSI .....................................................................................................20-21

22253

Onyx Beauty Systems.......................................................................85

22119

China Glaze ..........................................................................................33

22271

Christrio .................................................................................................95 CND ........................................................ 4-5, 10-11, 16-17, 35, 37, 43

22102

Cuccio .................................................................................. 43, 113A-D

22231

Dashing Diva.................................................................22-23, 113A-D

22252

Dixon Enterprises ............................................................................. 135

22103

Dollar Nail Art ...................................................................................149

22262

Dr. G’s .....................................................................................................38

22197

Duri Cosmetics ....................................................................................71

22276

Duri Treatments ..................................................................................70

22169

eco ...........................................................................................................89

22131

OPI Products ...........................................2-3, 14-15, 29, 52, 64, C4 22101

Orly International ........................................................................... C2-1

22168

Orly International ........................................................................ 31, 47

22261

Pedi World Pedicure Spas .............................................................162

22153

Pedi-Sox.............................................................................................. 135

22144

PNI Worldwide.................................................................................. 153

22268

Premier Nail Source ....................................................... 154-155, 156

Entity Beauty Inc.................................................................................59

22244

Pro Spa ................................................................................................. 137

Essie Cosmetics ................................................................................ 6-7

22134

Republic Nail ..................................................................... 115, 128-129

22110

EZ Flow ..................................................................................................49

22104

Seche ......................................................................................................63

22240

Famous Names, LLC..........................................................................67

22156

Shooting Star International ...........................................................149

22210

Flowery Beauty Products .........................................................91, 135

22166

Star Nails ............................................................................................. 157

22181

Forever French Nail Systems ........................................................149

22221

Super Relax.........................................................................................103

22189

GelArt.................................................................................................. 105

22136

SuperNail...............................................................................................79

22208

Gelaxy USA ..........................................................................................87

22112

Supply Source, The ..........................................................................166

22196

Graham Beauty ...................................................................................55

22150

Velvet Nail Lounge ...........................................................................149

22285

Hand and Nail Harmony .............. 8-9, 18-19, 41, 82, 83, 84, C3

22307

Wet Paint ..............................................................................................66

22238

Hollywood Nail Supply ...................................................................164

22260

Young Nails ..............................................................................12-13, 57

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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NOVEMBER 2011

9/26/11 4:13:53 PM NA0411antoinefp.indd

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MARKETPLACE You can see all the colors and purchase them online at www.masterworksbyamybecker.com

GEL PAINTS

Epsilon’s Sculpting Gel Light Pink is a light-consistency pink sculpting gel for all types of sculpting and overlay application techniques. The gel cures in two minutes under a 36-watt lamp and goes on easily so techs have precise control of the application.

The gel cures to a natural pink color that provides flexibility and durability for an elegant and long-lasting look.

(888) 745-4030 x22351 www.nailsmag.com/fifi/22351

- Not a gel polish - Apply like acrylic or oil paint

Buy 2 Paints, get a pack of Time Pieces FREE!

www.nailsmag.com/ fifi/22194

Maximum relaxation awaits with SpaRitual’s Instinctual 21 Mineral Organic Bath Salts.

Made with 70% organic vegan ingredients and ginger oil, this new addition to SpaRitual’s Chakra Care System energizes your client’s root chakra to help with relaxation, skin nourishment, and increasing circulation.

(888) 745-4030 x22354 www.nailsmag.com/fifi/22354

BeautyyTec ch

NAIL ART

Plastic Storage Container * 2pc set - each has 7 compartments with “pop top” closure * Snap the pieces back to back or hook them together lengthwise. * Great for nail art, nail tips and more!

Nail Art * Many shapes and colors!

Strings, hexagons, etc.

* Embed in acrylic or gel, and cap with clear.

* Tons of inexpensive nail art options!

Fast Shipping! www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273 www.nailsmag.com/fifi/22160

NA0811beautytechNailArt.indd 1

LeChat’s Perfect Match Gel Polish applies like nail polish but wears like gel. This quickand-easy gel polish cuts the service time in half and will give a deep sleek finish without chips, smudges, or drying time. The color is long-lasting and chip-resistant. Every package of the 22 colors includes a free Dare to Wear nail lacquer that perfectly matches the color.

(888) 745-4030 x22352 www.nailsmag.com/fifi/22352

Orly’s new soak-off color gel Orly GelFX, applies like polish but cures and soaks off like a gel and are matched to 32 of the topselling Orly polish colors. The shades range from neutrals to glittering and vibrant hues of blue, purple, and black. The formula nourishes nails for durability, strength, and shine. The matching Orly polishes can be used to touch up the nail as it grows out.

(888) 745-4030 x22355 www.nailsmag.com/fifi/22355

6/27/11 2:02:08 PM

“ELECTRIC FILING EXPERTS” We manufacture & distribute the FINEST machines & bits available — GUARANTEED! We service & repair most “Quality” machines — quickly.

Call (800) 451-6733 or E-mail atwoodindustries.net

Essie’s ejuvenate is a revolutionary system for younger-looking hands. The comprehensive hand treatment is infused with proven spa-quality age-defiers like rice extract, arginine, vitamins A and C, glycolic acid, and licorice root extract to help combat signs of aging and reveal new, younger-looking skin.

(888) 745-4030 x22353 www.nailsmag.com/fifi/22353

Bio Sculpture Gel’s Spa Line is a collection of spa products to promote and maintain healthy skin and beauty. The line includes a Spa Potpourri Aqua Soak, Spa Potpourri Salt Scrub, Apricot Kernel Scrub, Mint Mask, Hand and Body Butter, Hand Cream, Cuticle Cream, and Hand Wash. This line works great for themed manis and pedis.

(888) 745-4030 x22356 www.nailsmag.com/fifi/22356 >>>

www.nailsmag.com/fifi/22147

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NOVEMBER 2011 7/28/10 9:44:31 AM

9/23/11 4:30:41 PM

MARKETPLACE WORK SMART Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work.

Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

Handbag Gift Card Holders Gift cards are the #1 seller during the holiday season!

Action Bag Company’s NEW Handbag Gift Card Holders are a cute and fun way to package gift cards or small nail product samples all year round. These little holders look like a high-end designer handbag.

Available in your choice of 8 polypropylene material options - 6 colors, frosted and clear. Add a label for instant brand building. Profit from packaging this holiday season! Call us at 800-301-0852 or visit us online at www.actionbag.com/NAILS for a FREE catalog and samples today!

®

DECO POLISH RACKS

Functional modern art for your salon

Shooting Star . 310.618.1270 . ShootingStarInt@aol.com All Designs and Content © Shooting Star 2002-2011.

www.decopolishracks.com

www.nailsmag.com/fifi/18225 www.nailsmag.com/fifi/22150

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Would

PLEASE CONTACT:

You

Like to Advertise In The

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na1111products.indd 149

www.nailsmag.com/fifi/22235

Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com Michelle Mullen - West/ Canada 310.533.2465 michelle.mullen@bobit.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com

9/26/11 10:28:17 AM

STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION (Required by 39 U.S.C. 3685)

PUBLICATION TITLE Nails Magazine

PUBLICATION NO. 0896-193X

FILING DATE 10/01/2011

ISSUE FREQUENCY Monthly + Factbook

NO. OF ISSUES PUBLISHED ANNUALLY 13

ANNUAL SUBSCRIPTION PRICE $20.00

COMPLETE MAILING ADDRESS OF KNOWN OFFICE OF PUBLICATION Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County COMPLETE MAILING ADDRESS OF PUBLISHER’S HEADQUARTER’S Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County FULL NAMES AND COMPLETE MAILING ADDRESSES OF PUBLISHER, EDITOR, AND MANAGING EDITOR PUBLISHER: Cyndy Drummey, Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County EDITOR: Hannah Lee, Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County OWNER COMPLETE MAILING ADDRESS Ty F. Bobit, CEO Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County KNOWN BONDHOLDERS, MORTGAGEES, AND OTHER SECURITY HOLDERS OWNING OR HOLDING 1 PERCENT OR MORE OF TOTAL AMOUNT OF BONDS, MORTGAGES, OR OTHER SECURITIES None ISSUE DATE FOR CIRCULATION DATA BELOW August 2011 AVERAGE NO. COPIES EACH ISSUE DURING LAST 12 MTHS

ACTUAL NO. COPIES RECENT SINGLE ISSUE

59,438 0 45,687 0 991 0 46,678 0 11,611 0 0 553 12,164 58,843 596 59,438 79.3%

59,878 0 47,597 0 987 0 47,493 0 9,764 0 0 826 11,829 59,322 556 59,878 80.1%

EXTENT AND NATURE OF CIRCULATION 15a TOTAL NO. COPIES (NET PRESS RUN) 15b PAID/REQUESTED CIRCULATION 15b.1 PAID/REQUESTED OUTSIDE COUNTY 15b.2 PAID/REQUESTED IN COUNTY 15b.3 SALES THROUGH DEALERS/CARRIERS 15b.4 REQUESTED COPIES USPS OTHER MAIL CLASSES 15c TOTAL PAID/REQUESTED CIRCULATION 15d NONREQUEST CIRCULATION 15d.1 NONREQUEST OUTSIDE COUNTY 15d.2 NONREQUEST IN COUNTY 15d.3 NONREQUEST USPS OTHER MAIL CLASSES 15d.4 NONREQUEST OUTSIDE USPS 15e TOTAL NONREQUEST DISTRIBUTION 15f TOTAL DISTRIBUTION 15g COPIES NOT DISTRIBUTED 15h TOTAL 15i PERCENT PAID/REQUESTED CIRCULATION

LCN’s Files Manicure Set gives you a great start of high-quality grit files to tackle every step of the nail enhancement process. The grits are refined to be consistent throughout the file’s surface, and the kit comes with a nice range of file grits with the grade clearly marked on the sides. It even includes a Banana Buffer (120/240) and foursided file.

(888) 745-4030 x22357 www.nailsmag.com/fifi/22357

This Statement of Ownership will be printed in the November 2011 issue of this publication.

I CERTIFY THAT ALL INFORMATION FURNISHED ON THIS FORM IS TRUE AND COMPLETE. I UNDERSTAND THAT ANYONE WHO FURNISHES FALSE OR MISLEADING INFORMATION ON THIS FORM OR WHO OMITS MATERIAL OR INFORMATION REQUESTED ON THE FORM MAY BE SUBJECT TO CRIMINAL SANCTIONS (INCLUDING FINES AND IMPRISONMENT) AND/OR CIVIL SANCTIONS (INCLUDING MULTIPLE DAMAGES AND CIVIL PENALITES). x

Filed on 10/1/2011

Publisher

How to contact us: Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400, (310) 533-2507 Fax Website: www.nailsmag.com

Editorial: To contribute an article, make a suggestion, or ask a question, contact NAILS at the address above or: West Coast/Canada Call: (310) 533-2552 Fax: (310) 533-2504 Email: Hannah.Lee@bobit.com

Yoga Sandals’ Velvet Comfys position your feet naturally as if you were bare foot, enabling your feet and lower legs to exercise as you walk. With increased joint flexibility and improved balance, Velvet Comfys are designed for luxury and comfort with velvet toe separators and a soft velour foot bed. Along with your choice of rich black, purple, or red velvet foot straps, black velvet covers the firm midsole to provide stability and support. The Velvet Comfys ride on a full rubber sole, which is durable and slip resistant and perfect for wearing indoors and out.

(888) 745-4030 x22358 www.nailsmag.com/fifi/22358

Subscriber Customer Service: For subscription inquiries, you can: • Visit our subscriber service section online at: www.nailsmag.com/subscriptionservices/ • Email us at: subscriptions@bobit.com • Report an address change, inquire about an order, or solve a problem, call: (310) 533-2440 • To purchase back issues, books or videos, or give a gift, visit www.nailsmag.com (click on “store”)

Advertising:

To find out about advertising: West Coast/Canada Call: (310) 533-2465 Email: Michelle.Mullen@bobit.com East Coast/International Call: (562) 377-0465 Email: Mary.Baughman@bobit.com

Schools: If you would like to find out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/

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Haken’s Mineral Spa Soak in Pomegranate Twist has a lovely scent that relaxes the senses while the therapeutic salts and moisturizing oils go to work on the muscles. Stress and tension melt away while the skin soaks up plenty of beneficial ingredients like papaya extract and aloe leaf juice.

(888) 745-4030 x22359 www.nailsmag.com/fifi/22359

NOVEMBER 2011

9/22/11 7:19:29 2:57:19PM PM 9/22/11

na0411webHouseFP.in

NailsMag.com has EVERYTHING a nail tech needs ...

a nail tech needs ... ... community. > Comment on all articles, nail art, and blogs. > Share articles, photo galleries, videos, and nail art demos on Facebook. > Read one of our 9 blogs written BY nail techs and salon owners who speak from personal experience about the trials and tribulations of salon life. > Create your own My Page on our site, which allows you access to special features, client handout downloads, and a new “Save & Read Later” function. > Sign up and post your nail art on the Nail Art Gallery > Join the conversation in one of our 10 topical forums.

NAILSMAG.COM

…

everything a nail tech needs na1111products.indd na0411webHouseFP.indd 151 2

9/22/11 2/25/11 7:19:49 10:47:57 PM AM

NOVEMBER 2011

DEAL

153

154-155, 156

S H E E T

157

Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

158

153 154-155, 156 157 158 159, 161 160 162 163 164 165 166

159, 161 PNI Worldwide Premier Nail Source Star Nail Konad

160

Lexor Inc. Nailite Inc. Pedi World

162

The Nail Superstore Hollywood Nail Supply Beauty Millennium Supply Source

163

164

165 Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet!

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9/26/11 10:52:02 AM

National Promotions November/December 2011 Leading Professional Brands Recognized Around The World RAPIDCURE™ Mach I LED Lamp

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Buy a Wax Warmer, Get an All-Purpose Wax 14 oz. FREE

$29.95

$6.95 9 ml. bottle

FREE! EZ ART™ Polish Stencils BUY TWO GET ONE

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PNI NAIL TIDY™ Organizer SAVE OVER

MANICURE SHAKERS™ Pink Bubblegum, Green Apple or Funky Fresh

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BREATHE EASY™ Dust Collector Whisks dust and debris out of the air!

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na1111ds.indd 153

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Clear White Bright White Pink Bright Pink Natural French Dip

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NB1101 NB1104 NB1107 NB1110 NB1113 NB1116 NB1119

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$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.95 NB0321 $5.95 EACH

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Flat Sable Acrylic Brush

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180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49¢ ea. 50-ct. $19.95

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Prices in this ad are valid November 1 through December 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/22268 na1111ds.indd 154

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?

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reconnect

www.nailsmag.com Visit nailsmag.com and find just what youâ&#x20AC;&#x2122;re looking for. Duck into a forum and discuss the industry, post your nail art in the gallery, visit our archives for research, and, lest you forget, renew your subscription to NAILS.

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{

}

my other life

Kari Evich, nail tech In her other life: photographer and graphic artist

A Snapshot of Success “When I’m not doing nails you can find me taking photos,” says Kari Evich, owner of Nails by Kari, located inside Merle Norman, in Covington, Va. With a partner, she also owns a graphic design and

‘‘

‘‘

photography business called Tayvich Photography. “I do a lot of work for a variety of people — from families to tattoo shops,” she says. “I do promo work for bands and female impersonators and photo shoots for local ladies trying to get into modeling. I also do a lot of business card layouts and flier designs.”

Evich also uses her photographic and graphic design skills to promote her nail business. “My photography and nails collide in the most beautiful way,” she says.

“I’m able to keep a well-maintained portfolio and distribute new handouts locally.

Almost everyone who has come into the shop has found me through some sort of selfpromotional work I’ve done. I also involve local girls in modeling my nails.”

Evich has had no formal training; instead she learned by watching her friend and business partner Heather Taylor. “I started helping her with photo shoots, doing the makeup, and it just progressed from there,” she says. “I’d sit behind her and watch her edit photos and ask a lot of questions. Now we share the business.” The discerning eye of a nail tech has proved to be an advantage. “I always seem to catch minor things my partner may miss.”

The most challenging thing, she says, is that everyone has different taste. “Something you love could be hated by someone else. However, the greatest feeling is when you go outside of your box and try something and someone falls head over heels in love with it.

I never limit myself and I don’t stay in one box. I’ll photograph anything and I’ll try any design I — or a client — can think of.”

I never limit myself and I don’t stay in one box.

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions.

Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.

The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

170 |

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NOVEMBER 2011

9/28/11 9:39:49 AM

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ONLY IN THEATERS GLI T T E R S*

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CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending). *All Glitters also available in Axxium Soak-Off Gel Lacquers for a limited time.

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