Nails Magazine September 2011 by Bobit Business Media

SEPTEMBER 2011

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Waiting for a smarter gel?

MEET YOUR MATCH. The global color experts have unveiled the only gel manicure system with color match shade technology and a vitamin infusion. 32 shades perfectly matched to our top-selling nail lacquers. Vitamin infused for healthy, durable nails with shine for days. Weeks, actually. Get your hands on ORLY Gel FX. Available Summer 2011.

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“Beautiful Base. Flawless Finish. The steps to perfect color.”

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A refreshing new ﬂavor of

SKIN QUENCHERS HAND & BODY LOTION Treat your skin to an island blend of smooth, rich moisturizers, plus soothing Avocado and Aloe extracts with the island-sweet aroma of hibiscus blossoms and tropical fruit.

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the ultimate in nail fashion

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WEAR NO NAIL HAS GONE BEFORE Not all appliqués are created equal. Introducing the ﬁrst nail appliqué engineered with: EMBEDDED BEJEWELED DESIGNS SUPERIOR NO-HEAT ADHESION TECHNOLOGY NATURAL NAIL OPTION FOR NO-LIFT WEEK-LONG WEAR GELIFE® SOAK-OFF UV GEL OPTION FOR HIGH-GLOSS TWO-WEEK WEAR CUSTOM-CUTTING OPTIONS TO CREATE YOUR OWN NAIL INSPIRATIONS

Available in 36 stunning designs for ﬁngers and toes.

9 sizes / 36 appliqués

14 sizes / 42 appliqués

Contact your local distributor to request product.

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38 Artistic Colors AVANTE-GARDE 03001

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FOXY 03009

PASSION 03028

FAB 03010

KARMA 03029

FLASHING 03011

HALO 03030

DASHING 03012

DAZZLED 03031

TRENDY 03013

BLING BLING 03032

TRIST 03014

GLISTENING 03033

POSH 03015

TWINKLES 03034

SWANKY 03016

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Now Available in 60 Amazing Colors PROFESSIONAL FORMULAS

PROFESSIONAL RESULTS

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Beverly Hills CA, 90210 USA Tel: 714. 635. 5110

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Celebrity Manicurist Tom Bachik Announces Artistic Nail Design’s Colour Gloss Soak-Off Color Gel Salon Manicures 21-Days of Lasting Color

COLOUR GLOSS

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Model is wearing NSI Polish Pro Phantom Ranch.

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Weekend in Sedona Collection. Give nails a little giddy up with Polish Pro.

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Because you’re more than Just a Nail Girl. You’re a Pro who knows exactly how to spoil your clients.

“Can’t get away for a whole weekend? Let NSI treat you to a day at the spa. Visit www.nsinails.com for a chance to win a spa gift card.” Scan for more information

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Traditional Gel is now UnTraditional Introducing

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Coming Soon! N E W B Y H A R M O N Y. . . GELISH HARD-GEL is a new LED Gel technology. Reveal elegance with thin natural looking nails perfect for everyday wear. The pristine performance of these thick viscosity gels utilizes Gel Suspension Technology (GST) which assures total control and workability for the technician. The results are distinct and great for anyone. Gelish Hard-Gel is easy to apply, cures in 20 seconds, out performs the competition, and versatile in wear for longer nail extensions, shorter nails or even toes. LED Cured Gels bond to the natural nail using a fused keratin bonding system without the use of harsh acids for extreme retention to the nail plate. With vivid white, lucent clears, & radiant pinks that will define any look and stand Harmony apart from any other product. GELISH HARD-GEL gels create a stylish natural looking enhancement sure to compliment any fashion.

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{in this issue}

September 2011 Volume 29, No. 8

Features

146

139 Polish by Numbers Originating in 1951, paint-by-number kits promised even the least artistic person “a beautiful oil painting the ﬁrst time you try.” By simply matching each color to a number inside the lines on the drawing, anyone can create professional-looking paintings. Using this fun retro technique, we present the fall 2011 polish collections — deep, rich hues and sparkling glitter tones abound. 146 My Day as a Beauty Industry Lobbyist NAILS Sree Roy visits Capitol Hill with the Professional Beauty Association to talk about pending legislation that could save salon owners thousands of dollars. Part of a PBA Lobby Day team, she met with Congress members to help the beauty industry’s voice be heard.

139

152 NAILS Hits the Newsstand What would it look like if all magazines were nail magazines? We re-imagined 11 popular consumer magazines to predict what they might look like geared toward the nail world. 166 Should You Be a Groupon Groupie? Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?

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page 139

Cover Look

Polish Shown: China Glaze Trafﬁc Jam Photographer: Vu Ong Model: Jenna Chong, Body Parts Models

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SEPTEMBER 2011

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OPI’S NEW shatter SHADE FOR BREAST CANCER AWARENESS MONTH ™

LET’S SHATTER BREAST CANCER! A warm shade of pink that creates a bold, inspiring two-texture effect when applied over two coats of completely dry nail lacquer. Finish with Top Coat for high-gloss shine!

shatter PINK OF HEARTS

™

2011 EDITION In support of Breast Cancer Awareness Month, OPI has made a donation to Susan G. Komen for the Cure® in the U.S. and to Rethink Breast Cancer in Canada.

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{in this issue}

62 110

Technique 53

Business 105

56 Demos Step-by-steps from Mani•Q and Today’s Products 60 Signature Services Step-by-steps for a Rock and Rose Pedicure 62 The Glass Is Always Gleaming LCN educator Rossana Chousal-Fune of Hawthorne, N.J., shows how she makes nail art designs using the company’s Glass Gels. 64 UV, Or Not UV? NAILS highlights the biggest differences between LED and UV lamps.

108 Reader to Reader Who did you use as your hand model for your state board exam? 110 Huddle Time Team building is essential for a salon’s success and not as difficult as you think. 114 Q&A: Alisha Rimando Botero Editor Hannah Lee talks to Red Door Spas’ national training director of nail services. 118 Salon Proﬁle While the nail area of Diva A Nail Boutique in Fresno, Calif., serves as the hub of the business, the salon’s retail boutique accounts for 80% of its revenue.

Style 67 72 Nail Art Studio Step-by-steps on new nail art designs 94 S-s-snakeskin Mani-Pedi This nail service from Bio Sculpture Gel uses naturally shed snakeskin to create a venomously hot look. 98 Fall 2011 Fashion Week Nail Trends Custom solid hues and an array of French and moon manicures took front stage at New York Fashion Week. 102 Boutique: Monogrammed Items Cater to your clients’ needs with custom, personalized gadgets.

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Health 127 130 Under the Microscope: Bunions A bunion is a bump on the side of the foot caused by an enlargement of the ﬁrst joint of the big toe. 132 A Day in the Life of a Nail Doctor A New York City-based dermatologist specializing in nails, Dr. Dana Stern takes us on a tour of her day. 136 Secret Ingredient: Resin/Glue A closer look at what makes resin work.

In Every Issue 30 32 36 48 50 156 170 172 181 198

On My Mind On Your Mind Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life

SEPTEMBER 2011

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Giselle is wearing SWEET PEACOCK

In Salon: September 1, 2011

nite owl

fowl play

sea gurl peachy parrot

lucky duck

sweet peacock

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/ﬁﬁ/20168

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

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800.275.1111 orlybeauty.com

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log on every day to…

.com

mag.com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll ﬁnd inspiration and answers at our website.

Be Inspired by Fashion Week Designs.

Make Faux-bulous Snakeskin Nails. If using real snakeskin to create the venomously hot mani-pedi in this issue gives you the creeps, then get a stepby-step for a faux snakeskin manicure on our website.

Internationally, reds and metallic shades were popular for nails on the fall runways. Shown is a nail look from the Mert Otsamo fall/winter show in Finland, in which Minx nail stylist Mirka Poikkeus created a layered look with a rendered set of MinxLusion nails embellished with crystals and feathers.

www.nailsmag.com/fauxsnakeskin

Learn About a Potential Tax Credit for Salons. The Professional Beauty Association (PBA) is lobbying to get FICA Tax Credit Legislation passed, which could save salon owners thousands of dollars. Watch a video that explains the bill.

www.nailsmag.com/fall2011fw

www.nailsmag.com/FICAvideo

Find Great Retail Products. We’ve

Catch Up on Trade Show News. Did you miss one or more of the major beauty trade shows this year? Click on the “tradeshows” tag on our site to get caught up on new product launches, competition winners, and even a video of a ﬂash mob at Premiere Orlando.

compiled

descriptions

and

contact

information for a wide array of products in different categories (shown are phone accessories) that may be great additions to your salon’s retail offerings.

www.nailsmag.com/list/topic/retail-boutique

www.nailsmag.com/list/topic/ tradeshows

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SEPTEMBER 2011

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Ca pt ur e th e se xy so ph is ti ca ti on and exciti ng edge of the city in 12 mu st ha ve hu es .

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{on my mind} Retail Is My Friend Sometimes when I sit down to write this page each month, I cover a topic that I know you’ll back me up on. But there are also times when I wonder how my topic will be received. And

I’m putting together a fun gallery on NailsMag.com of nail-related tattoos. If you have one, send me a picture of it (with your name, salon name, and city/state) so I can add it to the gallery.

Hannah.Lee@bobit.com

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this is one of those months. It’s been a while since I’ve really mentioned this word on this page (I just checked, and it was November 2008), but it’s one that I really believe should be part of every salon owner’s and every nail tech’s lexicon. Retail. In the past we’ve called it a dirty word. We’ve begged you to pay attention to what we have to say about retailing. We’ve listened to your excuses on why you don’t — or can’t — sell retail. Many years ago, we even had a year-long editorial series dedicated to getting nail techs to retail. Many of you simply tell me, “I’m a creative person who performs a specialty service. I’m not a salesperson.” But we’ve also talked to salon owners and nail techs who have been very successful with the retail side of their business. In fact, in this month’s salon profile (on page 118) the owners of Diva A Nail Boutique told us that their retail boutique accounts for 80% of its revenue and helps them pay the actual rent. Could you imagine what you could do with the money you earned by boosting your retail profits by, say, 20%? Here are three straightforward ways to ease into retail: 1. Sell the products you use. You are the nail care expert, so it goes without saying that you would be in the best position to recommend hand and foot care items like cuticle oils, lotions, scrubs, and foot files to your clients. Clients are buying these items somewhere, why not from you? Polish is the number-one selling retail item in nail salons. And professional manufacturers wouldn’t be looking for alternate distribution channels if consumers weren’t interested in purchasing polish. Your salon should be the first place your clients think of when they want the latest neon shade or that cool new crackle polish. 2. Sell other beauty products to your clients. From the latest hair feather trend to good old shampoo and conditioner, why can’t nail salons offer professional hair care — or skin care products for that matter — to your clients? How about lash lengtheners? Or self-tanning products? I know I’ll buy lip gloss or lip balm practically anywhere I see it. All of these things still fall under the purview of a licensed beauty professional and would fit in quite nicely on your shelves. 3. Step outside of beauty and add retail offerings your clients are looking for. If you have a good relationship with your clients, you can do an informal poll and find out what kind of things they would purchase from you. Would it save them time if you sold small gifts like cards, candles, and jewelry they could purchase when they’re in for their weekly or biweekly appointments? Would they buy cute flip-flops, T-shirts, or other clothing items? How about novelty items like fun books, journals, fragrance, or business card holders? (You can find fun new retail boutique items in our monthly Boutique column. This month we’ve got some great monogrammed items.) Whatever path you take, I urge you — no, I beg you — to think seriously about adding retail to your salon. It will only add more money to your bottom line, which could be the determining factor of whether you are going to invest in a new salon software program or get to go to that big trade show next year. Say it with me: “Retail is my friend.”

SEPTEMBER 2011

7/27/11 12:25:34 PM

NEW DS TEMPTATION & DS BOLD

CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR. Style for Fall 2011 is all about dazzling color. New DS temptation and DS bold from Designer Series by OPI complement this fall’s fashion season brilliantly with the seductive glamour of the Designer Series diamond-dust formulation.

DS extravagance DS reserve

DS opulence

DS reﬂection

DS classic

DS glow

DS mystery

DS radiance

DS magic

NEW

DS temptation SHOWN

DS bold SHOWN

top coat

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{on your mind} A BOBIT BUSINESS MEDIA PUBLICATION

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com

Editor’s Note: We got a great response to our fun August cover that Elsbeth Schuetz did. Here’s what some of you had to say on our Facebook page (www.facebook.com/nailsmag):

Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

Michelle Phoenix:

Managing Editor Sree Roy Sree.Roy@bobit.com

OMG! I just did this mani! I used gel and glitter — very nearly the same shade of blue too.

Michael Lynn Wherley:

Features Editor Judy Lessin Judy.Lessin@bobit.com

AUGUST 2011

Love the Ruffian mani!

WWW.N AILSMAG .COM

Senior Editor Tim Crowley Tim.Crowley@bobit.com

LaShon Lee Evans: Amazing cover! Love, love, love it!

Editorial Assistant Joanne Tucker Joanne.Tucker@bobit.com

Lo Poce:

Adapt on a F ations Ma rench (Our co nicur #18, thver model is e

Super mani idea; I have to try it!

Contributing Writers Michelle Pratt, Erin Snyder Dixon

e Cres wearin cent M oon.) g

Chauntel Cooke: This cover is so hotttttt.

Art Director Danielle Parisi Danielle.Parisi@bobit.com

WHA

S YOU GRETE’N R IQ? Are You MobilMaking the M e App ost of Check -in

Lenzi Moore:

Very summery! Love it!

Athena Elliott: Great job Elsbeth!

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THE V VIXENIDEO S NAILOSF 8 BRA MANI NDED RECIP ES HOW A FUTLO MAINTAIN L BOO K 7/12 7/1 /11

LOOKING FOR BACK ISSUES How do I order back issues of NAILS Magazine?

GeaDonna Moore Via e-mail.

Editor’s Note: You can always order back orders of NAILS Magazine online at our store (www.nailsmag.com/store) or if you already know the speciﬁc issue you want to order you can e-mail order@ bobit.com. Each issue is $5.

GREAT NETWORKING EVENT I just wanted to take a moment and say “thank you” to everyone at NAILS Magazine for being a part of the BeautyTech BBQ. The scavenger hunt was a great idea. I really enjoyed having an opportunity to meet and talk with each of the NAILS team members. It was nice to put faces

Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com

9:54:38 AM

with names and to hear a little more about your work on such a fantastic publication. I was also one of the lucky winners of the $100 cash giveaway, so that was quite a fabulous surprise and it was put to very good use at the Light Elegance booth at Premiere. I just had to have more of their gel polishes. It is exciting to see more companies getting involved, supporting and sponsoring networking events. It is making it possible for more nail techs to attend and grow in their careers. Thank you again for being a part of such a wonderful networking event, the prizes are always top-notch, but the relationships we are building at these types of events are priceless!

Darcy Olin Tips to Toes Richland, N.Y.

Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

>>>

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SEPTEMBER 2011

7/25/11 3:01:02 PM

SAY GOOD-BYE SCAN. WATCH. LEARN.

cnd.com

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{on your mind}

Where in the world is NAILS Magazine? T is the second This d at the grand day o opening of my s salon — Glamor Nails in Bound Brook, N.J. It was a beautiful day and while I was ha having breakfast and reading NAILS, I saw “Where in the World Is NAILS Magazine?” and I told my husband to take this picture of me reading NAILS. It is my first salon and I hope we will do good business. I always follow NAILS.

WEB POLL How long is your commute (each way) to your salon? Less than 15 minutes each way

56.3%

Between 16-30 minutes each way

29.1%

Between 31-45 minutes each way

6.8%

Between 46-60 minutes each way

4.9%

More than 60 minutes each way

2.9%

Julie Chau Le Glamour Nails Bound Brook, N.J.

Do you have a picture of yourself reading NAILS? Send a pic to Hannah.Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis.

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

HELP WITH STATE BOARDS I am a

FEATURED NAIL ART My nails have

recent graduate from International School of Skin and Nail Care — Onyxologist is my ﬁeld. I am preparing to take my state boards. I would like to know if you could share some information with me with regards to the state boards? I will be taking it in Georgia.

been featured three times this year on your 365 Days of Nail Art blog (blogs.nailsmag.com/365nailart) and I just wanted to thank you for that! I get excited when I see my pictures featured!

Natasha Harton Shabby Chic Nail Studio Victoria, B.C., Canada

Nicole Harmon Via e-mail

Editor’s Note: Congratulations on your graduation. We have some tips on for taking your state boards at www.nailsmag.com/stateboardtips. You also might be interested in the Career Handbook section on our website (www.nailsmag.com/careerhandbook), which has lots of useful information for new nail technicians. Lastly, you might want to read our Nails 101: A Student Blog (blogs. nailsmag.com/student), where you can ask questions of other students and nail techs.

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Editor’s Note: Thank you so much for sending your art in to be featured on the blog. We are always looking for more nail art to include on 365 Days of Nail Art. Simply e-mail your designs with your contact info to editor@ nailsmag.com.

WHERE CAN I FIND?

Where can I ﬁnd nail stencils?

Rita Caruana Via e-mail

Editor’s Note: Konad makes nail stencils. You can ﬁnd them online at www.konadusa.com. The Supply Source sells a variety of stencils. You can ﬁnd them online at www.idonails. com. You can also try Premier Nail Source at www.premiernailsource.com or Nailite at www.nailiteinc.com.

Psssst… Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503. (NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)

SEPTEMBER 2011

7/25/11 3:01:24 PM

• On Like Polish

UV3 Technology • Wears Like Gel • Off In Minutes (Really!)

patent pending

SAY HELLO TO CND SHELLAC.

Now in 30 gorgeous shades. Layer them to create dozens more! SCAN. WATCH. LEARN.

cnd.com

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{

}

nails file

[left] Nail tech Suzette Rogers (left) and hairstylist Jen Harley held a beneﬁt to raise funds for Rogers’ journey to Guatemala. [right] The medical team provided desperately needed care for residents of remote mountain regions of Guatemala.

A Woman on a Mission When nail tech Suzette Rogers heard that her longtime client was once again going on a medical mission to Guatemala, her interest was piqued. The team, she learned, would include two physicians, two nurses, and 20 other individuals. This team would travel up into the remote mountains of Guatemala and provide acute medical care for families that have never seen a doctor — or an American for that matter. They endured very poor living conditions with little water and food, and no proper plumbing. The more she heard the more she knew she had to go along. The price for the trip was steep: $2,000 — $300 of which was for medicine that was shipped before their departure. “After great thought I decided my clients would help me get there,” says Rogers, owner of The Natural Nail Cottage in Crossville, Tenn. “So I embarked on a sixmonth journey of raising money for my medical mission trip.” First she put up a jar in the salon to collect extra tips. “Then I decided I would have a beneﬁt — a day of complete mayhem offering 30-minute appointments with the client’s choice of services,” she says. “In addition to this, my very close friend, a hairstylist, also had appointments where she donated all the funds she made to my trip.

I served coffee, tea, sandwiches, and cookies. I sent invitations on Facebook and was over-booked. On that day I raised $650 — and it was super fun.” During the following months, clients, family, and friends continued to fill the jar and before Rogers knew it, she had exceeded her goal. “This is why I always say I have more friends than clients,” she says. “The extra funds were spent on toys for the children, toothbrushes, floss, and candy. The candy really helped after the terrible-tasting parasite medicine.” On January 19, 2011, off she went to Guatemala. “My responsibility was to help with the pharmacy we brought with us,” she says. “We traveled up mountains for two hours riding in the back of pickup trucks standing up, on roads not meant for trucks with cliffs that went straight down. It was very scary. These Mayan descendants walked for miles to see a doctor. There was one man who was 85 years old and his feet were small and flat and curved from hanging on to the side of the mountains harvesting corn. “They were simply amazing people! It was a fantastic 10-day experience and the people of Guatemala were so thankful.”

A CND Sneak-Peek RED PR’s Julia Labaton (pictured, left) and CND’s Elyce de Brown (right) welcomed NAILS editor Hannah Lee to a suite at The London hotel in West Hollywood for an afternoon of pampering and previews of what’s coming up. After attending the Premiere Orlando show, CND education ambassador Wanda Ruiz (who is from Puerto Rico) headed to Los Angeles to do pedicures during CND’s press event. Ruiz treated Hannah to a wonderful Raw Earth pedicure, followed by a Shellac application of Rock Royalty, a deep eggplant. In addition to the current 24 colors, CND is launching six new shades thiss month — including Asphalt (a concrete gray), Hotski to Tchotchke (a popular vibrant teal), and Purple Purple (an iridescent azure violet reminiscent of CND’s very popular discontinued polish Jiggy). The other three new colors are Studio White (a semi-sheer soft white), Moonlight & Roses (an opalescent pink), and Zillionaire (a dazzling multi-color effect that got oohs and aahs at a CND Fashion Fusion event). >>>

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NAILS MAGAZINE

SEPTEMBER 2011

7/26/11 11:05:47 AM

Nail Art

SINFULLY SEDUCTIVE

NEW

Expanded Professional Nail Art Display

FEATURING 7 NEW NAIL ART KITS!

Crowned Jewels 719456 $5.99

Cabaret 719451 $6.99

City Lights 719453 $5.49

Glitter Garden 719457 $5.99

Morning Glories 719454 $6.99

Girl’s Best Friends 719452 $5.99

Tutti Frutti 719455 $5.99

To order on-line or to ﬁnd a store location near you visit cosmoprofbeauty.com For orders to ship or to set up an account call: 1.800.362.3186 (East Coast) or 1.800.544.9227 (West Coast)

www.nailsmag.com/fifi/20162

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{nails file}

.com

Cover Tech

JANUARY 2011

Looking for inspiration? Check out last year’s submissions at www.nailsmag.com/cover2011. WWW.NAILSMAG.COM

JANUARY 2010

WWW.NAILSMAG.COM

Call for Entries Enter NAILS’ Annual Cover Tech Contest, and in just a few months you could see your nails on our cover. We’re asking professional and student nail technicians to submit slides or digital images of their most spectacular nails. The winning image will appear on NAILS’ January 2012 cover, and the winning nail tech will be featured in a behind-the-scenes interview. Runner-up images will also be presented inside the magazine. Your submissions may feature natural or artificial nails, hands and/or feet, and may include props. In addition to the quality of the nails, entries will be judged on their overall creativity, composition, and visual appeal. Keep in mind that the cover image will need to fit into our vertical format with room for the NAILS logo and coverlines. NAILS will determine the finalists and NAILS’ readers will vote for the winner online. Before submitting your entries, please read the rules and regulations below. All entries must be received by Friday, September 30, 2011. Start planning that January cover now!

Schedule Your 2011 Trade Shows

WHO HAS THE WORST CLIENT EVER? Cast Your Vote

THE DEVIL WEARS…NAILS [The Inspiration Behind This Winning Cover]

Welcome to My HOME [SALON] 22 PRODUCTS by Nail Techs, for Nail Techs Coworkers Play Our “NEWLYWED” GAME

Comfy, Creative MANICURE TABLES 10th Annual Cover Tech Contest

COVERS ARE BETTER THAN

THE

[see page 104 for the other winning cover]

Reader-Written ISSUE READER-WRITTEN ISSUE na0110_cover1.indd 2

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12/11/09 3:32:48 PM

11/23/10 10:48:31 AM

Kelly-Marie Daly (2011) JANUARY 2009

Julie Kandalec (2010)

WWW.NAILSMAG.COM

Trading Spaces: TWO TECHS SWITCH JOBS FOR A DAY Make More Money WITH COLORED ACRYLICS Dedicated to the Success of Nail Professionals • January 2008

Cruise Control: NAIL TECHS SAIL THE ALASKAN SEAS

IN YOUR OWN WORDS Sculpting Gel and Acrylic Toenails Making “Nail Friends” Achieving 2008 Resolutions Most Popular Nail Colors Recession-Prooﬁng Your Salon

RULES AND REGULATIONS: 1. Open to professional nail technicians and students. THE PEOPLE HAVE SPOKEN 2. Format: We will accept digital images; images should be 300 dpi, Jpeg or Tiff, You Chose the 9th Annual Cover Tech and at least 4 x 6 inches. Digital images should be submitted on a disk with a color printout. We will also accept slides in a 2 1/4- or 4 x 5-inch format. Jessica Hoel (2009) 3. Label each image clearly with your name and phone number and attach it to an entry form. 4. Up to three submissions per technician are allowed. 5. Images that have been previously published, used in advertising, or are still under consideration for other photo competitions are not acceptable. 6. Entries must be received no later than September 30, 2011. 7. Mail to: Cover Tech Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. 8. All entries must be accompanied by a signed Model Release Agreement (see below). 9. All entries become the property of NAILS Magazine and cannot be returned. Submission of entry implies that your works are original and that you agree to allow NAILS Magazine to use them for editorial and promotional purposes without compensation to you, the photographer, or the model. THE READER-WRITTEN ISSUE

na0109cover.indd 3

FOR YOU, BY YOU The All ReaderWritten Issue

Annual Cover Tech Contest www.nailsmag.com

11/21/08 10:59:46 AM

Nobuko Inagaki (2008)

Name ___________________________________________________________________________________________________________ Salon/School Name _______________________________________________________________________________________________ Address _________________________________________________________________________________________________________ City, State, Zip ____________________________________________________________________________________________________ Daytime Phone __________________________________________ Evening Phone___________________________________________ E-mail _________________________________________________ Photographer’s Name_____________________________________ Model Release Agreement: I hereby consent to and authorize the use and reproduction by NAILS Magazine/Bobit Business Media of any and all photographic images submitted by ______________________________________________ [name of entrant] for any editorial or promotional uses whatsoever without compensation to me. I am age 18 or older. Model’s Signature ________________________________________________________________________________________________ Model’s Name (printed) __________________________________________________________________________________________

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NAILS MAGAZINE

SEPTEMBER 2011

7/26/11 11:06:07 AM

www.nailsmag.com/fifi/20109

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cnd.com ÂŠ2011 Creative Nail Design, Inc.

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7/26/11 11:06:22 AM

50 COLOURS. 15 EFFECTS.

ENDLESS POSSIBILITIES. Think of Colour as the clothes and Effects the accessories. A layer of Effects over your favorite Colour changes your look a little or a lot. From the ﬁne opalescence of Pearl Effects—the brilliant glimmer of the Shimmers—to the super-bling audacity of the Sparkles—there’s a perfect Effect for every mood. And 50 full-spectrum, luxurious crémes never overwhelm and keep you fully fashion covered.

Shown on model: Top hand: Oilslick Bottom hand: Oilslick + Sapphire Sparkle

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look book FALL | WINTER 2011

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Dear Beauty Professionals, At last, it’s ofﬁcial: this season, the fashion-focus is on nails! As CND approaches 15 years of creating fashion and nail style on the runway, minimalism could not be more “over”. We’re inspired by the way women everywhere express themselves now with a personalized, customized nail. Their expressions of glamour, luxury and femininity are as individual as the women themselves, made possible by new technologies that allow for unlimited shapes, colors, and texture options. And the world’s designers and tastemakers are right there with us, showcasing nails as the perfect punctuation to the season’s hottest fashion statements.

This season, nails are spectacular, as lavish and grand as the crystal chandeliers of Versailles. For Jason Wu’s show this season, our team crafted almond nails in layers of Dark Ruby and Bloodline, with baroque, 24-karat tips. The season also brings a sophisticated new twist on the post-industrial urban uniform, with pointed almond tips, deeptoned moons, and journey-worn ﬁnishes created with the artful use of earth tones paired with Super Matte Top Coat.

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Look Book

It’s hardcore glam that goes fearlessly from a long day at the ofﬁce to crazy downtown night-life. Modern, with a

little medieval, ready for martinis and anarchy— just call this woman “Eve-aDestruction”.

Nails are super-dreamy. The dreamiest side of the season snuggles up in dusty,

hazy, heathered tones and angelic textures. There’s a retro reference to 70’s Halston and YSL. We whipped up subtle and super-soft nails for this trend on the runways... Blueberry Whip Colour for Catherine Malandrino and Chocolate Milk Colour (yum) for Isaac Mizrahi.

Our cover nail is from the Jen Kao show. Psychedelic swirls of melted metal in shades of iridescent moonstones. These nails utilize some of our newest colors, making their debut September 1.

Fashion forecast. Ongoing nail-gorgeousness, intermittent deluxe decadence, with 95% chance of extreme fabulousness! Enjoy, Jan Arnold Co-Founder/Style Director tor CND

FALL | WINTER 2011

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CONTENTS

FALL | WINTER 2011

The Blonds

FEATURES CROWN JEWELS

PSYCHEDELIC URCHIN

URBAN ARMOR

NEW AGE BOHO

4. 8. 10. 14.

DEPARTMENTS STEP-BY-STEPS STEP-B STEP

C LO OE COLOUR C OLOUR OLOCO UO RL SELECTOR S SE

18. 19.

Jen Kao

13.

COVER IMAGE Nails By: Kristina Estabrooks N Designer: Jen Kao

16. Look Book

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FALL | WINTER 2011

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Jason Wu

Diego Binetti

Shown on nail tip: Left: Midnight Sapphire Colour Middle: Dark Amethyst Colour Right: Sheer 24k Sparkle Effect

Midnight Sapphire Colour

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Look Book

Dark Amethyst Colour

Sheer 24k Sparkle Effect

FALL | WINTER 2011

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Rufﬁan

Diego Binetti

Jen Kao

Irina Shabayeva

Get the key, open the vault. There is no time like the present to crack the code on the family riches—you’ve waited long enough. This darkhearted nail takes its nobility from deep hues of royal robes, with the luster of silk-velvet and the secretive patina of long-hidden relics. Look Book

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FALL | WINTER 2011

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Irina Shabayeva Jason Wu

Jason Wu

The Blonds

Jen Kao

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Look Book

FALL | WINTER 2011

8/3/11 9:42:49 AM

Irina Shabayeva

Diego Binetti The Blonds

The Blonds

Diego Binetti

Jason Wu

Diego Binetti

Jason Wu

For Diego Binetti’s show, we created a darkly dangerous nail with a wicked, whip-thin silhouette. This designer’s lavishly beaded fabrics and black headwraps met their CND’s match with CND s slim-line enhancement contoured and slenderized with a base of Blackjack, then armed and dangerous with Dark Ruby and Bloodline detailing.

Look Book

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FALL | WINTER 2011

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Gold Chrome Colour

Midnight Sapphire Colour

Gold Pearl Effect

Ice Blue Shimmer Effect

Sheer 24k Sparkle Effect

JEN KAO

Our cover concept plunges into the mo moody, trippy twilight-world of Jen Kao, Kao embellished underwater-Avatar und fantasy swirls and dominatrix swagger. Our team created cloisonné-like, decidedly decadent nails edged in golden dagger-tips. The designer’s new collection spins a psychedelic head-rush of peacock tones in silhouettes cut for strutting: cinched, fringed corsets and the pure funk of purple satin platform boots. Flyness overload! Ziggy Stardust era references, like sharp-shouldered jackets in acid-bright prints and lurex leggings, call for nails that can’t wait to boogie down the dance ﬂoor.

Create the Jen Kao Nail Step 1:

Step 2:

Step 3:

Apply Stickey™ Base Coat. Polish two coats of Gold Chrome Colour.

Apply one coat of Air Dry Top Coat.

Polish one coat of Midnight Sapphire Colour from the cuticle, just short of the smile line.

Step 4:

Step 5:

Step 6:

Using a stylus, detail the smile line and clean up with a Gel Oval Brush dampened with acetone.

Place random drops of Ice Blue Shimmer Effect while the Midnight Sapphire Colour is still wet.

On the wet nail, place smaller random drops of Midnight Sapphire Colour on top of the Ice Blue Shimmer Effect drops.

Step 7:

Step 8:

Step 9:

Place smaller Gold Pearl Effect drops on top of Midnight Sapphire Colour drops while wet.

On the wet nail, place tiny drops of Midnight Sapphire Colour on top of a few Gold Pearl Effect drops and let dry.

Using a stylus, detail with Sheer 24k Sparkle Effect and let dry.

Step 10: Apply one coat of Speedey™ Top Coat.

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Look Book

FALL | WINTER 2011

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Look Book

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FALL | WINTER 2011

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Wayne

Sachin & Babi

Kiledjian

Sleek and lean, this urban uniform drives its point home with equal parts steel and style. Architectural shapes define structure, and hightech fabrications deliver fierce performance. Nails start off neutral, under strategic camouflage-cover. Then the plain-vanilla turns killer, and sabotages with the element of surprise. At Monique Lhuillier, a subtle Desert Suede base surrenders to an edge of Dark Amethyst. 10

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Look Book

FALL | WINTER 2011

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Wayne

Kiledjian

3.1 Philip Lim eclipses the e moon mo n o f the na il with Mid niigh ght kjack Sapphire, while the Blackjack tip at Behnaz Sarafpour ur dieval pierces hearts like a medieval crossbow.

Oilslick O ilslick Colour C olour

Desert Suede Colour

Copper Shimmer Effect

Look Book

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Super Matte Top Coat FALL | WINTER 2011

8/3/11 9:43:14 AM

Behnaz Sarafpour

Wayne

Sachin & Babi

Nails dip fearlessly in and out of darkness, crowning the moon or tips with rich shades of Dark Amethyst and Midnight Sapphire. Sharp spikes keep the unwanted out – and the ﬁercely coveted safe within. Wicked and wired. If the apocalypse is just an itch, scratch it with this nail. Because when the world’s gold-reserves are exhausted, it’s all about slicing, dicing and sheer survival.

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Look Book

Wayne

FALL | WINTER 2011

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Kiledjian

3.1 Phillip Lim Sachin & Babi

Behnaz Sarafpour

Kiledjian

Monique Lhuillier

Kiledjian

Look Book

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FALL | WINTER 2011

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Costello Tagliapietra

Malandrino

3 3.1 Phillip Lim

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Look Book

FALL | WINTER 2011

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Malandrino

Creamy Cameo Colour

Gold Shimmer Effect

Emerald Shimmer Effect

Ice Blue Shimmer Effect

The drift of the first snowflake, fragile, perfect, unrepeatable. Gossamer weight knits hug the skin for warmth, and nails glisten with fibers and strands of gleaming starlight. The winter fire fans behind the smudge of a frosty window-pane. Write your name with your breath. Look Book

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FALL | WINTER 2011

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Create the look with a thin coat of Copper Shimmer Effect and further soften with a thin layer of Super Matte Top Coat for the most sophisticated mineral ďŹ nish. Or take your favorite summer pastel and haze it down in the same way, as we did for Costello Tagliapietra in a custom-blended softened sage.

Jenni Kayne

Malandrino

Costello Tagliapietra

Isaac Mizrahi

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Look Book

Malandrino FALL | WINTER 2011

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Isaac Mizrahi

Costello Tagliapietra

Malandrino

Jenni Kayne

Costello Tagliapietra

Look Book

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FALL | WINTER 2011

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STEP-BY-STEP

RUFFIAN Step 1:

Step 2:

Step 3:

Step 4:

Apply Stickey™ Base Coat. Polish a very thin coat of Asphalt Colour for a sheer dry brush look.

Polish one coat of Lavender Shimmer Effect.

Apply one coat of Ice Blue Shimmer Effect.

Repeat steps 2 and 3, allow polish to completely dry.

Step 5:

Step 6:

Step 7:

Step 8:

Polish the moon with Blackjack Colour.

Using Blackjack Colour and a ﬁne detail brush, draw triangles from the center of the nail to the sidewalls and ﬁll in.

Using the smallest tip of a detail brush, create three tiny dots down the center of the nail with Blackjack Colour.

Allow to completely dry and apply one coat of Super Shiney™ Top Coat.

STEP-BY-STEP

DIEGO BINETTI 18

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Look Book

Step 1:

Step 2:

Step 3:

Apply Stickey Base Coat. Polish two coats of Blackjack Colour.

Apply one coat of Bloodline Colour on top of the Blackjack, stopping about 1/8” away from cuticle and sidewalls.

Allow polish to completely dry and ﬁnish with one coat of Air Dry Top Coat.

FALL| WINTER 2011

8/3/11 9:43:55 AM

COLOUR & EFFECTS

Carolina Hererra

Think of it like this: Colours are the clothes—Effects are the accessories. Layer Effects over Colour to completely change the look.

EFFECTS

COLOUR A full spectrum of crèmes that never overwhelms yet keeps you fully fashion covered.

Featuring 3 levels of mica: pearls, shimmers and sparkles for more than 850 combinations.

crèmes

pearls - the ﬁnest opalescence

Brilliant White #502

Studio White #501

Washed Down White #500

Cream Washed #507

Ivory Coast #503

Buff #504

Pink Lily #506

Putty #509

Creamy Cameo #512

Cheeky #510

Marshmallow Rose #508

Frosting Cream #511

Rose Water #505

Tutu #513

Girlie Pink #515

Taffy Pink #517

Gold Shimmer #553

Copper Shimmer #556

Scarlet Shimmer #557

Raspberry Parfait #519

Smoochie #518

Raspberry Plunge #516

Flamingo Feather #514

Emerald Shimmer #554

Ice Blue Shimmer #555

Violet Shimmer #558

Guava #520

Tropic Coral #521

Poppyﬁeld #522

Flashpoint #523

Rouge Red #525

Fireberry #526

Scarlet Letter #527

Indian Rhubarb #528

Bloodline #529

Desert Suede #530

Rose Bisque #531

Chocolate Milk #532

Blueberry Whip #533

Muddy Rose #535

Plumville #534

Raisin in the Sun #537

Dark Ruby #540

Oilslick #541

Inkwell #539

Asphalt #542

Relay Red #524

Anchor Blue #544

Green Scene #546

Eclectic Purple #536

Copper Chrome #549

Silver Chrome #547

Copper Pearl #551

Gold Pearl #550

Lavender Pearl #552

shimmers - more dramatic

sparkles - the blingest

Gold Sparkle #559

Jade Sparkle #562

Crimson Sparkle #560

Raspberry Sparkle #563

Sapphire Sparkle #561

Amethyst Sparkle #564

Blackjack #538

primaries Bicycle Yellow #543

secondaries Electric Orange #545

chromes Gold Chrome #548

Look Book

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FALL | WINTER 2011

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Creative Nail Design, Inc. 1125 Joshua Way Vista, CA 92081 USA 760.599.2900 800.833.NAIL cnd.com Nails By: Kristina Estabrooks Front Cover Designer: Jen Kao Back Cover Designer: Rufﬁan

Printed by wind power, through a Green-e certiﬁed program using Renewable Energy Credits (RECs). Printed with soy-based ink.

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{nails file} The Everything But Hair Show Hits Wisconsin Designed for nail technicians, estheticians, makeup artists, and tanning specialists, the Everything But Hair Show, sponsored by Reliable Salon Resource Group, takes place September 25, 2011, at the Madison Marriott West in Middleton, Wis. Show hours are 8:30 a.m. to 5:00 p.m. with registration beginning at 8:15 a.m. Lunch and classes are included with the $80 entry fee. For more information, call (414) 352-3650, ext. 107.

A Single Source for Supplies, Education

OPI’s Schaeffer Supports Cedars-Sinai George Schaeffer — the founder, president, and CEO of OPI Products and CEO of Aloxxi International — has continued in his giving ways with a major gift to Los Angeles’ CedarsSinai Medical Center. When the hospital’s Advanced Health Sciences Pavilion opens in 2013, its lobby will be named after George W. Schaeffer. “Cedars-Sinai is my neighborhood hospital of choice and the great doctors and staff have provided wonderful care for me and my family. This is my way of saying thank you,” says Schaeffer. “This building will open a new gateway to the Medical Center and bring patients and research together under one roof in a way that is exciting to the hospital and beneﬁcial to patients near and far. I am convinced of the promise of Cedars-Sinai as a leading force in medicine and it is a privilege to express my faith in the future through this gift.”

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NAILS MAGAZINE

Nailsuperstore.com is now a go-to destination for your full range of business needs: supplies, business solutions, and training tips. The navigation at the site has been restructured with natural flow from the perspective of the nail tech, delivering a streamlined, userfriendly experience. Techs will find a secure site that offers traditional web shopping with easy-to-identify headings, professional photography, and full product descriptions, or they can choose an online catalog that allows them to flip through pages to locate a desired item. This interactive feature allows techs to simply click on an item to add it to the cart. Product questions are easily answered through the Live Chat feature or by clicking the “Skype” icon. Business tools, such as ways to increase revenue, tips on techniques (like howto videos and illustrations), and educational resources, such as terminology, ingredient lists, and hand anatomy are available 24 hours a day. Nailsuperstore. com even offers a Resource Center where salon owners and prospective employees can communicate. This career networking tool is a free resource where employees and employers can list job openings and post resumes.

16 Upcoming Networking Events What: Sixth annual New England Networking Event for Nail Professionals (NENE) When: Sunday, October 16, 2011 Where: Best Western Executive Inn, Manchester, N.H. Organizer: Darlene Donovan Contact: www.newenglandnailevents.webs.com or (877) 627-2525 SEPTEMBER 2011

7/26/11 11:06:34 AM

NA0611entityfp.indd 1

Brush.

Entity One Color Couture. Forget everything

Wear.

you know about manicures and take your art to the next level. We’ve combined the long-lasting,

Soak.

high-gloss durability of gel with the ease and versatility of enamel. No smudging, no chipping, and no dry time. It’s everything you

Repeat.

love about color. Only better. ™

entitybeauty.com

Model is wearing Walk The Runway.

na0911genNF.indd 43 NA0611entityfp.indd 1

www.nailsmag.com/fifi/20131

7/26/11 11:06:43 AM 4/15/11 2:05:19 PM

{

} coverage SHOW

nails file

IBS LAS VEGAS

Show Fans and Beauty Lovers International Beauty Show (IBS) Las Vegas rocked the house June 18-20, with a healthy showing of attendees that kept aisles bustling and cash registers ringing. The ﬂoor had over 350 exhibitors, a great turnout for nail competitions, and lots of new and eager educators ready to show off the industry’s latest and greatest products. There were excellent educational classes as well ranging from businessminded matters to the gritty details of e-ﬁling, and everything else a tech could want. Be sure to save the date for next year, June 9-11, 2012.

IBD educator Wende Thummel showed attendee Gina Blazaitis how easy an IBD Gelac application can be.

C Christine Tran, president of Today’s Products, has rrecently come out with her own brand of acrylic p products, using her patented “speed” technique, which brings extravagant nails to salon practicality.

Light Elegance educator Liz Hyerstay of Redmond, Ore., gave nail art demos using the company’s Gel Paints. Lona Martinez got to paint owner Noubar Abrahamian’s nails with Nubar’s Gelicure gel polish while Juli Miller watched the fun.

Stephanie Herbert (left) from Lake Havasu, Ariz., caught up with her former mentor, Jessica Hoel, and Akzéntz educator Nicole Hollenbeck.

CND education ambassador Julie Goveia manned the Brisa Gel demo table where nail techs could sample the products themselves.

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NAILS MAGAZINE

The Backscratchers team had a great time at the show. From left to right, Diana Snipe, Christine Vargas, owner Michael Megna, and Carol McCoy.

Our very own Maggie Rants [and Raves] blogger Maggie Franklin and Matt Vreeland stopped by the NAILS booth to say hi.

NAILS Competition Insider blogger, Classic Mully of Queen Creek, Ariz., competed in the Fantasy Nail Art competition. The theme was mythology, and Mully’s design, seen here on Desiree Thompson, won 2nd place in the novice division.

Bio Sculpture educators Kozue Fukano (left) and Chris Mans were all smiles at the booth. >>>

SEPTEMBER 2011

7/26/11 11:00:05 AM

A CLEAR WINNER Why has Brisa™ Gel won the votes (and hearts) of Nail Professionals year after year? It’s simple. Hypo-allergenic Acrylate-free formula makes it safe for even the most sensitive clients. Odorless A perfect companion for any salon or spa. Flexible Hugs even the most rigid nails for unbeatable durability. Versatile 22 shade options offer creative freedom and client satisfaction. Gorgeous Glossy shine and rich color that lasts up to 3 weeks.

7 YEARS IN A ROW!

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{

} coverage SHOW

nails file

The Big Show

Question:

IBS LAS VEGAS

Pam Ramnath demonstrated the Eliminer Callus Removal System on attendee Donna Turner, who simultaneously tried out The Nail Superstore’s Red Dragon Sauna chair.

How have the new gel polishes been received by clients?

Mandy Jessen, a mobile tech in Price, Utah, said, “I’m seeing people that used to wear acrylics now switch to natural nails, but they’ll still wear Shellac.”

Orly Global Educator Catherine Baek helped attendees to the product martini bar, which highlighted all of Orly’s popular products under $5.

The OPI booth was ever-crowded, showing that the nail industry’s biggest polish manufacturer is still a fan favorite.

Andrea Szabados and Attila Fabian, owners of Sundara Spa in Wisconsin Dells, Wis., said, “Our clients are liking them because they soak off faster. A lot of customers don’t know about it yet, but once they are trying it they love it.” China Glaze booth support was in full force, demoing and selling tons of the popular Island Escape Collection and new Crackle polishes.

Show attendee Shelly Meckler (back right) joined Beauty Millennium’s Hau Do (left), Timothy Nguyen, and Lisa Comfort in a photo at their booth.

Families at the Show

Soft Landing’s Kathy Weltman and her daughter Becca Weltman promoted their multipurpose quality towels.

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High Road to Education founder Tammy Warner was seen wandering the show ﬂoor with her daughter, Sheena, both dressed and ready for Vegas.

NAILS MAGAZINE

Sheekee’s Nickole Orton snaps a quick photo with her daughter who had on one of Sheekee’s many nail wrap designs.

Gabby Valencia and Teena Olsen from Gloss Nail Studio in Sacramento said, “Our clients call it the Holy Grail of nail polish. It’s like crack polish because people get addicted. Everyone we know who tries it once comes back and tells everyone else about it. It’s one of the biggest assets for us. It’s like rehab for our acrylic clients.” Their gel polish of choice is Young Nails Mani•Q because it “lasts forever” and Gelish for its range of color.

SEPTEMBER 2011

7/26/11 11:00:34 AM

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Go to www.nailsmag.com/freebies to ﬁnd web-exclusive giveaways.

freebies{and} giveaways!

.com

To enter to win, go to www.nailsmag.com/freebies by September 30.

Win the New Upower-2G Get Great Wall Decor from Alfalfa Nail Supply Enhance your salon with these beautiful stretched-canvas murals from Alfalfa Nail Supply. Three can win an eight-piece ensemble. Choose your mood, choose your color, choose the set that ﬁts your salon best. Each piece measures 24” x 24”. Use them together as a group or separately. More designs are available at www.alfalfans.com.

Republic Launches Glow-in-theDark Lacquers Glow in the Dark Nail Lacquer from Republic Nail is colorful in the daytime and by night it glows in the dark (with a hint of the bright color). The polish comes in 12 colors and makes a great salon retail item. Ten readers can win a set of four lacquers.

Register today to win a portable Upower-2G from Kupa. This new electric nail ﬁling system is manufactured exclusively for Kupa in Japan and features a rechargeable lithium ion power supply. Once a month through the end of the year, the company will pick a random winner from all who register at www.kupainc.com. Enter only once to qualify for all the drawings. Winners will be announced at facebook.com/KupaInc.

Buy Tickets Early for a Chance to Win Education Beauty Zone comes to the San Diego Convention Center September 25-26. Attendees buying tickets on presale will be eligible to win a 2011 Mini Cooper. Go and discover new trends, technologies, and worldwide educators in hair, nails, makeup, and spa. The EBZ Nail Championship 2011 will also be decided at the show. For more information, go to www.ebz-usa.com.

Congratulations to July’s Winners Five readers received a GoNails Nail Growth Treatment from GoBeauty and three readers received Cina’s Neon Nail Art Pens.

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Don’t forget to vote for NAILS’ Do Readers’ Choice Awards at www. Re nailsmag.com/rca2011. You’ll be na automatically entered to win our au random prize drawing. ran

SEPTEMBER 2011

7/25/11 3:03:16 PM

www.nailsmag.com/fifi/20175

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{on the road} Dipped Nails Blocks up from the sand on a quiet stretch of Paciﬁc Coast Highway in Redondo Beach, Calif., ﬁrst-time salon owner Nancy Som opened Dipped Nails seven months ago with a desire to achieve, a strong work ethic, and an ace up her sleeve. BY TIM CROWLEY

Owner Nancy Som (right) opened Dipped Nails in Redondo Beach, Calif., under the guidance of her mother Seon Huynh, who’s owned and operated a nail salon in South Los Angeles for over 20 years.

MOTHER’S COUNSEL “Parking, that’s one of the most important things,” says Nancy Som. She’s repeating a piece of advice her mother, Seon Huynh, gave her when she was looking for a place to open her salon. Som grew up in the salon, essentially. When she was young she would go visit her mother at the salon she owns in South Los Angeles. Back then, there was no way Som ever thought she’d grow up to be a salon owner. But even then she was beginning to practice nail art, and it wasn’t long before her skills went far beyond the average unlicensed nail hobbyist. Som stayed out of the nail industry though until about three years ago when, tired of the corporate life, she decided to get her license, start working in salons, and open her own business. HARD WORK “I put a lot of work into everything in here,” says Som. “Everything is a bit custom, like the construction design and the sofa bench.” She has already had a few events in her salon to build a buzz around the neighborhood as the fun, chic place to get your nails done. She employs three other nail techs besides herself and offers the gamut of nail services from gels to acrylics, but says it’s the gel polishes right now that are getting the most attention.

NEW GENERATION Som is conﬁdent as a new salon owner entering into the family business. Dipped Nails offers a great experience for those looking for economical, efﬁcient, and clean services. Som is excited to be embarking on her new journey as a salon owner and glad to have her mom helping her along the way. “It’s a new generation,” she says. “We are blending what we learned from our parents, and putting our own experiences into it to create a new type of salon.”

FUN FACTS > Som had the locally popular “Lomo Arigato” food truck in the parking lot for her grand opening, and has held numerous events in the salon, where local fashion designers sell apparel as guests receive services and drink complimentary beverages. > Dipped Nails has a Facebook page and Twitter account, and Som says they did a Living Social ad that brought in over 600 new customers. > True to her mother’s words, Dipped Nails sits on a lot with ample front parking and additional overhead parking atop the salon.

MENU HIGHLIGHTS Acrylics (full set): $30 Soak-Off Gel Polish (Mani + Pedi): $70 Minx hands/feet: $45/$55 Men’s pedicure: $20 Soak-Off Gel Polish Manicure: $35 Gels (full set): $35

PRODUCT HIGHLIGHTS Gel Polish: Hand & Nail Harmony Polish: OPI, Essie, China Glaze Pedi Products: PediSpa Biolab Clay Marine Masque with Aloe Vera & Tea Tree Oil; KDS Nails Lemon Sea Salt Glow Scrub

www.dippednails.com

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SEPTEMBER 2011

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www.nailsmag.com/fifi/20104

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getandkeep NAILS to ENVY

maintenance NAIL ENVY Once your chosen Nail Envy formula has done its job, switch to Nail Envy Maintenance Formula to maintain results.

original NAIL ENVY Maximum strength formula with Hydrolyzed Protein and Calcium helps nails grow harder, longer, and stronger.

soft&thin NAIL ENVY Strengthening formula fortiﬁes soft, thin nails with extra calcium.

matte NAIL ENVY Same maxiumum strength as Original Nail Envy, but with a natural-looking matte ﬁnish.

sensitive&peeling NAIL ENVY Formaldehyde-free formula protects against peeling with antioxidant vitamin E, kukui nut oil, and aloe vera to soothe sensitive nails.

dry&brittle NAIL ENVY Moisturizing formula helps maintain ﬂexibility and protects with antioxidant vitamins E & C.

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TECHNIQUE}

Magniﬁcent Magnets

A true innovation in nails, LCN’s new magnetic polish line gives nail techs a whole new polishing challenge. The polishes are infused with magnetic particles, so after the polish is applied and is still wet on the nail, a magnet is held over it to activate the particles in the polish and move them into the design of the magnet — pretty cool, huh? The trick is to keep a steady hand to hold the magnet just over the polish without actually touching it. The clarity of the design will vary, with some coming out more defined than others, but even the slightest magnetizing effect will add a luster to any nail and create a unique look. The polish is applied evenly over the nail bed, making sure it’s not too thin. And the magnets are held over the nail for 10-15 seconds. The magnetic polishes come in Copper Seduction, Nude Charm, Iron Magic, Amazing Mauve, Ferromagnetic Blue, Green Temptation, and Magnetic Moments. For more information, go to www.nailsmag.com/ fifi/20411.

LCN has two magnet designs available, a star pattern and a staggered slant pattern.

The most important part is to apply a thick enough layer of polish, without it becoming clumpy, and then holding the magnet still enough, and just over the wet polish without bumping into it. If you can get it right the results can be quite nice.

>>>

SEPTEMBER 2011

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Angel on Your Shoulder Angel Love Nails prides itself in its organic, protein-based gel formula to create lovely looking enhancements that are healthy for the natural nail. Founder Shannon Neilsen has been a nail tech for more than 25 years and was inspired to create her skin-friendly line after contracting contact dermatitis 10 years ago. Angel Love brings a gel line that has a primer that is 80% organic, and a base gel that is 95% organic. The gels are odorless and actually promote healthy nail growth, says the company. An interesting component to the Angel Love product line is its colors come in powdered pigments that are mixed into the clear builder gels. This gives the tech the ability to custom-blend to match any pigment she or the client desires. For more information, go to www.nailsmag.com/ﬁﬁ/20412.

[left] The pigment is selected and mixed into the clear gel on a piece of tile. [right] The color is then picked up with a brush from the tile and applied over the nail and cured.

In Nail Love

The Nail Love Cuticle and Nail Oil Pen is the newest addition to IT Cosmetics line of beauty products. It treats and conditions cuticles, strengthens nails with hydrolyzed collagen, and has a unique anti-yellowing complex in its formula. It is also infused with eucalyptus leaf oil to help keep the nail hydrated and rejuvenated. The Cuticle Tool Cap is made of firm rubber to gently push cuticles and clean the nail plate, and the oil helps repair damaged cuticles. The pen makes for a great natural nail tool that also helps prevent hangnails. For more information, go to www. nailsmag.com/fifi/20413. www.nailsmag.com/fifi/20240

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SEPTEMBER 2011

7/25/11 3:11:08 PM

Sheekee’s New Contest Prints Sheekee Nails has come out with some brand new designs that were created by contestants in a competition hosted by CEO Nickole Orton. Sheekee Nails reviewed a number of nail art design entries that were made with a variety of mediums, and then sent in on tips or photographs. “The response was really great,” says Orton, who helped pick the winners herself. “We were really impressed with so many of the designs, and it’s great to be able to feature them and incorporate them into our prints.” The new designs feature bright colorful art, including leopard prints and an original piano-themed design. For more information, go to www.nailsmag.com/ﬁﬁ/20414.

{

QA } AND

I’ve been a nail tech for three years and have worked at a few salons. I have since opened my own salon and am now having a problem with my acrylics. I am having a lot of lifting and air bubbles in the middle of the nail. I have never had this problem before. My technique has not changed. My prep is good. I remove the cuticle, rough up the nail, and prime. I have tried a few lines of products and it’s happening with all of them. Could it be the environment of the new shop? Please help! There is a possibility that the shop is very humid or has more moisture in the air, which could be causing your problems. But it can also be the way in which you are roughing up the natural nail. This act can easily lead to over-ﬁling, which deﬁnitely does play a huge part in lifting, especially in the middle of the nail. The other thing is to be careful when trying so many different products because you might get cross-contamination. Mixing products is not good and leads to service breakdown, and it can be something as simple as using Brush A with Product A then Product B at a later date without really cleaning the brush well, and all of a sudden you have cross-contamination. Also if it’s only happening on one client then it could be the client is using her nails as tools. There are certain clients who put lots of pressure on their nails and it sometimes causes lifting. Or it could be that she is using a different soap to wash her hands, like a lanolin- or mineral oil-based soap. This can also be the cause of lifting. — Christy Graham is an OPI guest artist.

Have a technique question? (about product application, troubleshooting, etc.) E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/20206 SEPTEMBER 2011

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TECHNIQUE} demos 2

Young Nails’ Mani•Q Color line features brush-on gels in 18 colors with a base and top coat. They cure in 30 seconds. The dots on the cap identify

Mani•Q Glitter Press

the color, and the gels apply easily like a polish for durable, fullcoverage color. Young Nails has developed a new technique for pressing glitter into the Mani•Q Color gels to create a layered and sparkly effect. 1. Clean the cuticle and nail plate. Buff the surface of the nail just enough to remove the shine. 2. Apply Protein Bond only to the free edge. 3. Thinly apply Mani•Q base coat.Cure in a 45-watt LED for one minute or a 36-watt UV lamp for two minutes. 4. Apply your choice of Mani•Q color or just keep the clear as the base. In this demo, Blue 101 is used.Cure each coat of Mani•Q color for 30 seconds under LED, or two minutes under a 36-watt UV lamp. Do not wipe off the sticky layer. 5. Using a make-up brush, pick up loose glitter and liberally apply it to cover the surface of the Mani•Q color. In this demo, Royal Blue Glitter is used. 6. Take your finger and firmly press the glitter into the sticky layer, flattening it. 7. Apply Mani•Q topcoat and cure for 30 seconds under the LED or two minutes under a 36-watt UV lamp. 8. Apply another layer of glitter with the make-up brush and press into the sticky layer. In this demo Sunshine Glitter is used. Cure as in step seven, and finally wipe the tacky layer off using Mani•Q Cleanse.

For more information, go to www.nailsmag.com/fifi/20311

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SEPTEMBER 2011

7/25/11 3:13:45 PM

NA0811handnailgelish8

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TECHNIQUE} demos 2

Today’s Products offer a new collection of acrylic tools designed with speed and accuracy in mind. Created by nail technician Christine Tran, the tools can be used with any acrylic system, but are designed for speed applications. They feature a larger brush and French trimmers to quickly apply product and cut precise smile lines. Today’s Products has DVD instructional videos to show how Tran uses her patented techniques to achieve decorative extensions in a short amount of time. 1. Prime the nail and use a Today’s Products #24 brush to apply a little monomer to wet the nail and prevent air bubbles. 2. Apply a tip and cut and ﬁle the shape to a stiletto. 3. Apply black and gold glitter acrylic in large swaths using the #24 brush to pull and shape the acrylic over the tip and 3/4 of the natural nail bed. 4. Use the French Trimmer Pointy tool to create a pointed smile line. The tool is pressed into the acrylic, and pulled back toward the cuticle to gently scrape the excess acrylic away. Clean the nail bed with the Pink & White #12 Brush. 5. Apply pink acrylic with the #24 brush. 6. Use the Today’s Products Orignal Tool to clean up where the pink acrylic meets the black at the smile line. 7. Use a sanding band to shape the nail and smooth out the acrylic. 8. Use the Dotting Tool located on the handle of the Today’s Products Cuticle Nipper to make nail art designs. Finish with a top coat sealer.

Today’s Products Acrylic Tools

For more information, go to www.nailsmag.com/fifi/20312

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SEPTEMBER 2011

7/25/11 3:13:57 PM

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OK, IT’S NOW 84, BECAUSE YOU ASKED FOR MORE. So you asked. You got more. 24. 48. 72. So, now, here’s even more. More. More. And more Gelish® colors are on the way. Gelish® the first brush-in-bottle gel-polish. Starting with the initial two dozen. Closing in soon on over 100 gorgeous Gelish colors that keep on looking great for the longest time. Ask. And you shall receive.

Compact High-Performance L.E.D. Gel Light

Genuine Gelish. Sold only to licensed nail professionals.

Cures Harmony Gels in: 10, 20, & 30 Seconds!

ww ww.NailHarmony.com They’re Gonna Gotta Get Gelished! Ask your local distributor for genuine Gelish today Made in the USA www.nailsmag.com/fifi/20285

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7/28/11 1:48:18 PM 6/27/11 1:20:10 PM

TECHNIQUE} signature services Rock and Rose Pedicure Zazen Nail Spa, West Chester, Pa.

Zazen Nail Spa uses: Himalayan pink salt, rose essential oil, sweet orange essential oil, Himalayan apricot oil, organic cane sugar, coconut oil; Body Concepts Whole Rose Petals; base coat, polish, top coat, quick-drying drops.

1. Soak the client’s feet in warm water with Himalayan pink salt and Body Concepts Whole Rose Petals. Add a few drops of rose and sweet orange essential oils. 2. Prep the client’s nails and smooth calluses on the heels. 3. Massage the client’s feet and lower legs with Himalayan apricot oil. 4. Focusing on one leg at a time, massage the client’s feet and lower legs with hot stones. 5. Exfoliate the client’s feet and lower legs with a scrub made of organic cane sugar, coconut oil, and rose essential oil. Rinse and then towel dry. 6. Wrap hot towels around the client’s feet. 7. Apply base coat, two coats of polish, top coat, and quick drying drops.

Alternate Names:

price: $50

Himalayan Pedicure Rosy Future Pedi Homemade Organic Sugar Scrub Pedicure Want to see your signature service here? E-mail details to sree.roy@bobit.com.

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SEPTEMBER 2011

7/25/11 3:18:09 PM

AVOPLEX

INDULGE IN THE ESSENCE OF RICH AVOCADO

RENEW! MEET THE AVOCADO AVOCADO OIL Rich in natural skin-loving lipids that smooth and soothe.

VITAMINS A, D, & E Helps ⇒ght free radicals and encourage natural skin repair.

LECITHIN Natural emollient; helps soften and protect skin.

POTASSIUM An important elasticity-restoring mineral.

PROTEIN Increases elasticity, helps lock in moisture, and helps protect skin.

PHOSPHOLIPIDS Natural moisture-binding emollients nourish your skin.

AVOPLEX REVITALIZING HAND & BODY SCRUB Instantly reveals softer, younger-looking skin while hydrating with nutrient-rich Avocado Lipid Complex, Jojoba, and Grape Seed oils. A must for professional services – a weekly treat for hands and body! Experience the Avoplex difference with OPI’s Pro Manicure Kit offering 20 full services at an amazing cost per service value!*

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TECHNIQUE} LCN’s new Glass Gels include 11 transparent colors that create fantastic works of nail art. The gels have a ﬁrm texture and can be individually modeled or thinly layered for different color intensities. LCN educator Rossana Chousal-Fune of Hawthorne, N.J., shows how she makes this lustrous design.

The Glass Is Always Gleaming

1. Prep the nails with an LCN Golden Streak File (100/100), lightly filing the free edge and removing shine. Sanitize the nails with LCN Cleaner and place the forms snugly under the free edge. 2. Apply LCN Bonder sparingly and cure under a UV light for two minutes or an LED light for one minute. Use a blend of LCN Camouflage Gels to match the natural color of the nail bed and apply it thinly around the eponychium and slightly onto the forms. It should create a nice oval shape. Cure in a UV light for two minutes or an LED light for one minute.

4. Remove the form and apply a coat of Pink Candy Glass Gel thinly, but do not cure. Apply LCN’s Fancy Yellow Color Gel Glitter, Tahitian Pink, Sun Yellow, and three White Color Gel Glitters (in that order) over the wet surface. This is done near the smile line with a dotting pen, making thin lines one after the other, and carefully following the shape of the smile line. 5. Place the dotting pen over one side of the colorful lines and move the colors in a circular motion, all the way to the other side of the smile line, forming a blossomlike design. It has to be done quickly and with control. Rapidly cure under the UV

3. Extend the free edge with Orange Blossom Glass Gel, making sure to have enough thickness for strength. Cure in a UV light for two minutes or an LED light for one minute.

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.com

light for two minutes or an LED light for one minute to set the design in place. 6. Apply One Component resin F-Crystal Clear to the center of the nail plate and over the free edge to enhance the Ccurve for strength. Then cure under the UV light for two minutes or an LED light for one minute. Remove the dispersion film layer and shape and smooth the nail using a combination of electric filing and hand filing, making sure the nail is completely balanced from every angle with a natural C-curve. 7. After filing, dust off the nail, and apply Sealant Ultra Shine.

LCN has a lot of great step-by-steps and instructional videos on its website, showing a variety of different techniques and designs using LCN’s gels and acrylics. You can check it out at www.lcnusa.com/index.php/step-by-steps.

SEPTEMBER 2011

7/25/11 3:20:08 PM

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TECHNIQUE}

UV, Or Not UV?

So what is UV light anyway? All light is categorized by its different wavelengths, which you can see charted here as the Electromagnetic Spectrum. Visible light for humans occurs between roughly 400 nanometers (nm.) and 780 nm. Anything above that is infrared (which only some animals, like cats for example, can see). Ultraviolet light occurs from roughly 100 nm. to 400 nm., with UV light further broken up into groups A, B, and C. A key note to understand is that LED lights are actually UV lights also, because they emit light that is within the UV spectrum (speciﬁcally UV-A). The traditional UV lights we’ll call compact ﬂuorescent lights (UV CFL), after the bulbs they use.

The new crop of LED gel lamps on the market have caused a bit of confusion as to the beneﬁts and differences between LED and the standard UV lamps techs have been using for years. To help clear up the subject, NAILS has highlighted the biggest differences between the two so you can be better informed on lamp purchases and maintenance.

The elecromagnetic spectrum shows light in all its possible wavelengths, measured in nanometers (nm.).

PHOTOINITIATORS AND CLEAR GELS: WHAT’S THE DEAL? This is a simpliﬁed chart showing absorbance rates of common clear photoinitators. Their absorbance rates are highest in light wavelengths under 300 nm. Gel lamps typically produce light at around the 350-375 nm. range (dotted line). Clear photoinitiators with good absorbance rates into this range (the purple line) are used in clear gels.

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Gels need photoinitiators in them to activate the other molecules and turn the gel into a hard plastic. The “photo” means they are light-activated, and these photoinitiators only become active when exposed to certain light wavelengths. (That’s why they don’t start curing right away in regular sunlight.) So manufacturers try to use photoinitiators that match perfectly with their own lamp’s UV wavelength emmitance. The thing with photoinitiators is that the most easily activated ones on the market are bright orange, which when placed inside already pigmented gels will be overpowered and not noticed, but in clear gels they stand out. The majority of clear or lightly pigmented photoinitiators on the market today become activated in wavelengths that are outside of the typical wavelengths that LED lamps emit. So because CFLs have a broader wavelength output, they are typically more effective at curing most clear gels. *The best way to avoid any curing problem is to use a lamp made by the same company as the gels you are using. The photoinitiators in the gel are designed to work at precisely the same wavelengths as the lights emit.

SEPTEMBER 2011

7/25/11 3:25:41 PM

UV LED (COMMONLY MARKETED AS “LED GEL LAMPS”)

UV CFL (COMMONLY MARKETED AS “UV GEL LAMPS”)

Light Emittance

Emit a narrower range of UV light wavelength, but at a higher concentration and energy than UV CFLs

Emit a slightly broader range of UV light wavelength, but at a lower concentration and energy than UV LEDs

Type of Bulb

Light emitting diodes (LEDs)

Compact ﬂuorescent light bulbs (CFLs)

Power Usage

Less power than UV CFLs, about 12-V DC

Require more power, about 110-V AC

Weight

Lighter in weight than UV CFLs

Heavier in weight than LEDs

Bulb Life

Up to 50,000 hours (Bulbs are not replaced)

About 10,000 hours of functional use (Bulbs are replaced every two to four months depending on amount of use.)

Gel Curing Strength

Work very well with the new gel polishes, but may have difficulty curing some clear gels. Cures gels faster than UV CFLS

Take longer to cure gels, but are more effective at thoroughly curing most clear gels

Price

Currently more expensive than UV CFLs, but price has been consistently dropping

Cheaper than LEDs

SEPTEMBER 2011

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24 Luxurious colours Gel that is easily applied like polish Easily soak off

NAILS PERFECTED – Only from Akzentz

CLASSIC GELS

SOAK OFF GELS

SOAK OFF COLOURS

www.akzentz.com 7CDMF=;<H <5=;< =B8IGHF=9G =B7"

www.nailsmag.com/fifi/20305

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STYLE}

Adapted tuxedo nails appeared on the Ruffian runway at New York Fashion Week, as CND created this luxe tuxedo manicure using Asphalt as a base, topped with Ice Blue Shimmer, Violet Shimmer detailed with Blackjack, and Super Shiney for the ﬁnish. Photo courtesy of Creative Nail Design

TREND watch: adapted tuxedo Menswear for women is still hot on the runways, including unique interpretations of the black-andwhite formalwear that’s the epitome of class.

Yvette Pitt, The Lacquer Beauty Lounge, Watsonville, Calif.

Rosa Vargas, Nails by Rosa, Palm Springs, Fla.

Cathelia Cowles, Sculptures, Vicksburg, Mich.

SEPTEMBER 2011

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>>>

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Crowning Moment Viewers of the Miss USA pageant live telecast were treated to seeing nail industry star Suzi Weiss-Fischmann (right), OPI executive VP and artistic director, who was one of the pageant’s celebrity judges. Miss California, Alyssa Campanella, won the competition and will be going on to compete in Miss Universe on September 12. Perhaps more exciting is that nail fans can get a piece of the pageant’s glitz and glamour via the just-launched Miss Universe by OPI nail lacquers. These pageant-pretty lacquers include a berry, a champagne-rose, a shiny blue, and a sassy silver — all done up in sparkles. For more information, go to www.nailsmag. com/ﬁﬁ/20421. Photo courtesy of the Miss Universe Organization

We love it when we hear about students who realize their passion for nails while still in cosmetology school. We recently heard from Heather Smith of Nescopeck, Pa., who created these sculptured nails — very impressive, especially for a newbie! She says, “I attended Columbia-Montour Area VocationalTech School in the cosmetology program. Every year the school gives graduating seniors a chance to showcase what they can do through a senior styling competition. We had to pick a theme and do our model’s hair, nails, and makeup based on the theme, as well as her clothing and a display. Since I love nails, I decided to take it farther and try a 3-D acrylic sculptured peacock on the index ﬁnger nail. I mixed clear acrylic powder with a little color and glitter acrylic, just enough to bring the color out when I sculpted it. I sculpted the rest of the nails with the same colors, but just used the colored acrylic for the French tip look and just clear for the nail bed itself. Overall I won third place with everything I did.” Congratulations, Heather, and keep up the great work!

Starting Strong

www.nailsmag.com/fifi/20285 NAILS MAGAZINE | SEPTEMBER 2011

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ail Design of Creative N Photo courtesy

Double-Duty Manicures

Create the monogram in a CND Colour and the base moon French manicure in Shellac, so your client can use polish remover to wipe away the monogram herself.

Some clients shy away from nail art and bright colors on their ﬁngernails, so as not to get a disapproving memo from their bosses on Monday morning. But what about when those clients are celebrating a special occasion — like a birthday or anniversary — and would love to wear something more eye-catching, just for a night or two? Offer them a manicure that does double-duty, a look that can transition from day-to-night with a simple at-home adjustment. Here are a few to try: > Apply a polished nail art design over a colored gel or gel-polish base. One to try: a CND Colour over CND Shellac (shown). At-home adjustment: The client uses polish remover to wipe away the polished nail art, leaving behind the Shellac. > Apply a nail coating over a colored gel or gel polish. One to try: Minx Nails. At-home adjustment: Removal varies by brand, but for Minx the client uses a heat source (like a blow dryer) to remove the coating, leaving the solid color underneath. > Apply brightly colored polish over a layer of clear or nude-colored gel or long-lasting base coat. One to try: Tammy Taylor Miracle Manicure Base Coat. At-home adjustment: The client uses polish remover to wipe away the bright polish, revealing the shiny natural-looking coat underneath. > Polish the client in a subdued polish shade, then retail her a bottle of crackle polish. One to try: China Glaze Crackle Glaze Platinum Pieces. At-home adjustment: On Friday night before the client leaves for her night out, she simply applies the crackle polish to instantly punk out her look. She can then remove the regular polish and the crackle on Sunday night to go au naturale during her work week. >>> www.nailsmag.com/fifi/20285 SEPTEMBER 2011

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Pantone:

Texture, Contrast, Color in for Fall Designers are paying close attention to texture, contrast, and color for fall 2011 — pairing menswear with feminine twists, warm prints with cool metals, incorporating both old and new influences, and creating an intriguing balance between colors. “Much like a painter’s masterpiece, there is a certain romance to this season’s palette,” says Leatrice Eiseman, executive director of the Pantone Color Institute. There are several diverse neutrals in this season’s palette, including rich Coffee Liqueúr (shown), warm camel tan Nougat, an orchidundertone-filled gray Orchid Hush, and Quarry, a reliable medium gray. For clients who want more drama on their nails, try Bamboo, a standout yellow with a subtle green undertone; Honeysuckle, a playful reddish pink; or Phlox, a deep purple. View the full report at www.pantone.com/fall2011. Pantone Colors displayed here may not match Pantone identified solid color standards. Consult current Pantone for fashion and home color system publications for accurate color. Pantone and other Pantone trademarks are the property of Pantone LLC.

.com

View a slideshow of all 10 fall shades at www.nailsmag.com/fall2011colortrends.

{

Illustration by Elie Tahari. Originally appeared in The Pantone Fashion Color Report Fall 2011.

QA } AND

I’ve picked out a uniform style I like for my salon employees, but do you have any advice on how to decide on a color? Do certain colors convey certain impressions? Yes, certain colors deﬁnitely convey speciﬁc impressions. Color subliminally sets the mood. If you’d like to create a calming experience, then try to stick to cool colors such as blue, green, and neutrals such as white, silver, or gray. Alternatively, if you’d like to create excitement, then use warm colors such as red, yellow, and neutrals such as black or brown. Having said that, color can be a powerful tool for your branding. Incorporate your corporate color in your uniforms, be it as an accent or the principal color, but be mindful that it complements the interior of your salon. For optimum results, try mixing your corporate color with neutrals. — Agnes Dalisay is founder and owner of Chi Couture Uniforms (www.mychi.ca)

Have a style question? (about nail art, fashion, salon decor, etc.) E-mail it to Sree.Roy@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/20285 NAILS MAGAZINE | SEPTEMBER 2011

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STYLE} nail art studio Grr-eat Tiger Stripes 1. Polish the nail white. Use a thin brush to create intersecting black vertical and horizontal lines. Let dry. 2. Use an orange nail art pen to fill in two of the resulting squares (that are diagonal from each other). Apply one coat of glitter orange polish on top. For the two remaining white squares, fill those in with several coats of the glitter orange polish until it’s opaque. 3. Use a thin brush and a flicking motion to create the tiger stripes. Dakota Baker, Hazard, Ky.

.com

Watch this step-by-step on NAILStv: www.nailsmag.com/tigerstripesvideo.

Sponged Pink Elegance

Thao Nguyen, Santa Monica, Calif.

1. Apply Hand & Nail Harmony Gelish Foundation Base Gel. Cure. Apply Gelish Soak-Off Gel Polish in Go Girls. Cure. Apply a second layer of Go Girls. Cure. 2. Apply Gelish in Tiger Blossom on the bottom half of the nail with a sponge. Cure. 3. Use a Hand & Nail Harmony Striper Design Brush and Gelish in Black Shadow and Water Field to create elegant brush strokes. Cure. Apply Gelish Top-It-Off Sealer. Remove the inhibition layer with Gelish Cleanser. Apply Hand & Nail Harmony Nourish Cuticle Oil.

Orange Argyle 1. Polish the nail white. 2. Use orange paint to make an X from corner to corner. Fill in opposite sides with orange paint, leaving the other two triangles white. 3. Make a criss-crossing argyle pattern with black paint.

Jade Sewell, Just Nails, Great Falls, Mont.

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SEPTEMBER 2011

PHOTOGRAPHY BY KELLY BRACKEN

7/25/11 3:40:19 PM

September – October 2011

HOLIDAY 2011 LIMITED EDITION!

NEW HOLIDAY AXXIUM SOAK-OFF GEL LACQUERS 2 NEW Designer Series Shades "SHATTER" BREAST CANCER WITH NEW PINK SHATTER!

HOLIDAY PREVIEW ISSUE

Domestic Edition

©Disney

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by OPI OPI captures the free-spirited fun, wild imagination and fabulous color of the Disney release of The Muppets starring Jason Segal and Amy Adams in the Holiday 2011 Muppets Collection â&#x20AC;&#x201C; an inspired range of 12 vibrant hues that sparkle, shine, and (always!) have a good time.

Muppets Holiday Acrylic Trendsetters Display OPI Item No. HL C17

Includes all 12 shades from the Muppets Glitters and Reds and Neutrals displays, and a Trendsetters Acrylic Display with header card and a FREE Holiday Fashion Tote! 12.75â&#x20AC;? H x 9.5â&#x20AC;? W x 6.75â&#x20AC;? D â&#x20AC;˘ 33 cm H x 25 cm W x 18 cm D

Salon Price . . . . . . . . $ 149.95 U.S. Sugg. Retail Each . . . . . $ 6.S. Total Retail Value. . . . . . $ 306.00 U.S. Salon ProďŹ t. . . . . . . . . . $ 156.05 U.S.

$ 199.95 CAN $ 10.95 CAN $ 394.20 CAN $ 194.25 CAN

FREE!

OPI Holiday Fashion Tote Bag

Open Stock Nail Lacquer Salon Price . . . . . . . . . . $ Sugg. Retail Each . . . . . $

Animal-istic This wild bright red cannot be tamed! HL C03

4.25 U.S. 8.50 6.S.

$ 5.95 CAN $ 10.95 CAN

Meep-Meep-Meep

AVAILABLE OCTOBER

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Wocka Wocka!

Pepeâ&#x20AC;&#x2122;s Purple Passion

Missing out on this fuchsia This popular deep berry This deep, decadent shade is the best purple ever, would make you weep, makes everything fun and merry! okay! weep, weep! HL C05 HL C06 HL C04

Designerâ&#x20AC;ŚDe Better!

Warm & Fozzie

And this light metallic bronze is ready for the runway. HL C07

A feel-good shade of metallic copper! HL C08

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPIâ&#x20AC;&#x2122;s exclusive ProWideâ&#x201E;˘ Brush (Patent Pending).

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|3 Muppets 12-pc Glitters Nail Lacquer Display OPI Item No. HL C16

Glitter for everyone! Display includes 2 each Muppets glitter lacquer shades: Gettin’ Miss Piggy with It, Divine Swine, Fresh Frog of Bel Air, Gone Gonzo!, Excuse Moi! and Rainbow Connection. 11.5”H x 11” W x 5” D • 29.2 cm H x 27.9 cm W x 12.7cm D

Salon Price Per Display . $ 49.95 U.S. Sugg. Retail Each . . . . . $ 8.50 U.S. Total Retail Value. . . . . . $ 102.00 U.S. Salon Proﬁt. . . . . . . . . . $ 52.05 U.S.

$ 69.95 CAN $ 10.95 CAN $ 131.40 CAN $ 61.45 CAN

Muppets 12-pc Reds and Neutrals Nail Lacquer Display OPI Item No. HL C15

Shimmer ‘til sunrise! Display includes 2 each Muppets shimmer lacquer shades: Warm & Fozzie, Designer… De Better!, Pepe’s Purple Passion, Wocka Wocka!, Meep-Meep-Meep and Animal-istic. 11.5”H x 11” W x 6” D • 29.2 cm H x 27.9 cm W x 15.7cm D

Salon Price Per Display . $ 49.95 U.S. Sugg. Retail Each . . . . . $ 8.50 U.S. Total Retail Value. . . . . . $ 102.00 U.S. Salon Proﬁt. . . . . . . . . . $ 52.05 U.S.

$ 69.95 CAN $ 10.95 CAN $ 131.40 CAN $ 61.45 CAN

Rainbow Connection

Excuse Moi!

Gone Gonzo!

Fresh Frog of Bel Air

Divine Swine

The rainbow glitter of your dreams. HL C09

Ahem! This pink glitter has something to say! HL C10

This aqua-blue glitter is taking over the world! HL C11

A glitter that prefers the greener things in life. HL C12

The ﬁnest, most fabulous magenta glitter ever. HL C13

Gettin’ Miss Piggy with It Red glittery fun for everyone! HL C14

Available for a limited time only, while supplies last. For more information about the Holiday Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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4| The Muppettes OPI Item No. HL C18

Take these Muppet-crazed minis for a spin! Four mini nail lacquers – Wocka Wocka!, Designer…De Better!, Warm & Fozzie, Excuse Moi. Salon Price . . . . . $ 6.50 U.S. Sugg. Retail Each . . $ 12.50 U.S.

$ 8.95 CAN $ 16.95 CAN

Holiday Shatter 12-pc Display OPI Item No. HL C40

Everyone loves Shatter: Red Shatter, Gold Shatter, Silver Shatter, Black Shatter Display includes: 4 - Black Shatter 3 - Silver Shatter 3 - Gold Shatter 2 - Red Shatter 12” H x 8.75” W x 8” D • 30 cm H x 22.5 cm W x 26.5 cm D

Salon Price Per Display . $ 49.95 U.S. Sugg. Retail Each . . . . . $ 8.50 U.S.

$ 69.95 CAN $ 10.95 CAN

Holiday Shatter Trendsetters Display OPI Item No. HL C41

Everyone’s raving about OPI’s Shatter, so bring the buzz into your salon with four fantastic Shatter shades! Display includes Red Shatter, Gold Shatter, Silver Shatter, Black Shatter, and OPI Top Coat Display includes: 6 - Red Shatter 6 - Gold Shatter 6 - Silver Shatter 9 - Black Shatter 9 - OPI Top Coat 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

Salon Price . . . . . . . . $ 149.95 U.S. Sugg. Retail Each . . . . . $ 8.50 U.S.

$ 199.95 CAN $ 10.95 CAN

For more information about the Holiday Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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|5 Best of the Best OPI Item No. HL C19

All of OPI’s most coveted colors in one place! Finally, you can have it all. 10 mini OPI Nail Lacquers in Alpine Snow, Bubble Bath, Tickle My France-y, Strawberry Margarita, Cajun Shrimp, Big Apple Red, I’m Not Really a Waitress, You Don’t Know Jacques!, Russian Navy, Lincoln Park After Dark. Salon Price . . . . . . . . $ 12.50 U.S. Sugg. Retail Each . . . . . $ 24.95 U.S.

$ 17.50 CAN $ 29.95 CAN

So Mani Cute Tools!

Winter Mini Mani Kit

12-pc. Mini Manicure Kit Display

OPI Item No. HL C30

OPI Item No. HL C27

Everything you need to get softer, smoother, more comfortable skin.

Stylish glittery pink manicure kit with stainless steel implements is the perfect gift to give or get! Promotion contains 12 mini mani kits with mini manicure scissors, mini 3-in-1 nail ﬁle, mini tweezer, nail clipper, cuticle pusher and display.

Salon Price ..............................................$ 119.40 U.S. Suggested Retail Each.................................$ 19.95 U.S. Total Retail Value.........................................$ 239.40 U.S. Salon Proﬁt.................................................$ 120.00 U.S.

1 - 30 mL – 1 Fl. Oz. Avoplex Soap, 1 - 50 mL – 1.7 Fl. Oz. Avoplex Scrub, 1 - 7.5 mL – 0.25 Fl. Oz. Avoplex Cuticle Oil To Go 1 - Avoplex Moisture Replenishing Lotion Foil Pack.

$ 167.40 CAN $ 27.50 CAN $ 330.00 CAN $ 162.60 CAN

Salon Price ............. $ 7.50 U.S. $ 10.95 CAN Total Retail Value........ $ 14.95 U.S. $ 19.95 CAN Salon Proﬁt ...............$ 7.45 U.S. $ 20.70 CAN

Glamour Toes Bling out your pedicure with two dazzling nail lacquers and the most glamorous toe separators you’ve ever seen!

Salon Price ..........$ 8.00 U.S. $ 11.50 CAN Sugg. Retail Each ....$ 14.95 U.S. $ 20.95 CAN Salon Proﬁt ............$ 6.95 U.S. $ 9.45 CAN Plus FREE Toe Separators!

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OPTION 1

OPTION 2

OPTION 3

OPI Item No. HL C20

OPI Item No. HL C21

OPI Item No. HL C22

Animal-istic and Gettin’ Miss Piggy With It plus FREE Toe Separators

Rainbow Connection and Excuse Moi! plus FREE Toe Separators

Pepe’s Purple Passion and Divine Swine plus FREE Toe Separators

8/2/11 12:41:08 PM

6| Dynamic Duo The perfect pair for dazzling holiday nails & lips in coordinating OPI Muppets Nail Lacquer and 2-in-1 Lip Gloss!

Salon Price .......$ 8.00 U.S. $11.50 CAN Total Retail Each ..$14.95 U.S. $20.95 CAN Salon Proﬁt..........$ 6.95 U.S. $ 9.45 CAN

OPTION 1

OPTION 2

OPTION 3

OPI Item No. HL C23

OPI Item No. HL C24

OPI Item No. HL C25

Meep-Meep-Meep

Designer…De Better!

Divine Swine

Tune into Great Nails

Show of Hands OPI Item No. HL C29

OPI Item No. HL C26

Show off beautiful hands and nails with this awesome twosome from OPI!

Rock out to your fave tunes and hit the town with in style with your new FREE Silver Ear Buds and two pink-based OPI Nail Lacquers. Salon Price . . . . . . . . $ Suggested Retail Each. . $ Total Retail Value. . . . . . $

120 mL - 4 Fl. Oz. Avoplex HighIntensity Hand & Nail Cream plus FREE 15mL – ½ Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil for smooth, soothed hands. 8.00 U.S. 14.95 U.S. 17.00 U.S.

$ $ $

11.50 CAN 20.95 CAN 21.90 CAN

7.50 U.S. 14.95 U.S. 7.45 U.S.

$ $ $

10.95 CAN 19.95 CAN 9.00 CAN

Sweet Sensations

Fabulous Feet OPI pedi-perfect essentials plus FREE stylish pedicure socks to keep your nails strong and your feet warm (and in style)!

Original Formula Nail Envy Natural Nail Strengthener and 1 – FREE pair of Pedicure Socks. Salon Price . . . . . . . . $ Total Retail Value. . . . . . $

Salon Price . . . . . . . . $ Sugg. Retail Each . . . . . $ Total Retail Value. . . . . . $

OPTION 2

OPTION 1

OPI Item No. HL C34

OPI Item No. HL C33

1 – 15 mL – 0.5 Fl. Oz.

OPI Item No. HL C31

Juice up your skin with six 30 mL - 1 Fl. Oz. ﬂavors of Avojuice Skin Quenchers Lotion, including Mango Juicie, Jasmine Juicie, Coconut Melon Juicie, Cran & Berry Juicie, Vanilla Snowﬂake Juicie and Winter Huckleberry Juicie.

Sensitive & Peeling Nail Envy Natural Nail Strengthener and 1 – FREE pair of Pedicure Socks.

8.50 U.S. 16.95 U.S.

$ $

11.95 CAN 19.95 CAN

Salon Price . . . . . . . . $ 4.95 U.S. Sugg. Retail Each . . . . . $ 9.95 U.S. Retail Value. . . . . . . . . . $ 11.70 U.S.

$ 7.00 CAN $ 13.95 CAN $ 15.00 CAN

Plus FREE Pedicure Socks!

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|7 Scented Sweets OPI Item No. HL C32 60 1 oz minis w/ free tester 1 oz. Mini sizes of new Avojuice Vanilla Snowﬂake Juicie and holiday fave Avojuice Winter Huckleberry Juicie make the sweetest stocking stuffers! (each Display Contains 30 pcs per Flavor)

Salon Price . . . . . . . . $ 59.40 U.S. Suggested Retail Each. . $ 1.95 U.S. Total Retail Value. . . . . . $117.00 U.S. Salon Proﬁt. . . . . . . . . . $ 57.60 U.S.

$ 90.00 CAN $ 2.50 CAN $ 150.00 CAN $ 60.00 CAN

Plus FREE 200 mL - 6.6 Fl. Oz. testers of each ﬂavor let customers try then buy!

LIMITED EDITION Open Stock

A wintery blend of sweet vanilla and buttercream! Limited-edition Avojuice Vanilla Snowﬂake treats skin to a drink of smooth, rich moisturizers plus nourishing Avocado and Aloe extracts – with the blissful aroma of vanilla and buttercream!

A winter-bright, berry bouquet! Avojuice

Winter Huckleberry Juicie treats skin to a drink of smooth, rich moisturizers plus nourishing Avocado and Aloe extracts – with a soft berry aroma! Open stock available for a limited time only, while supplies last.

Open stock available for a limited time only, while supplies last.

30 mL - 1 Fl. Oz. Avojuice Vanilla Snowﬂake Juicie – HL C01

30 mL - 1 Fl. Oz. Avojuice Winter Huckleberry Juicie – HL B01

Salon Price . . . . . . . . $ Sugg. Retail Each . . . . . $

0.99 U.S. 1.95 U.S.

$ $

1.50 CAN 2.50 CAN

$ $

1.50 CAN 2.50 CAN

200 mL - 6.6 Fl. Oz. Avojuice Vanilla Snowﬂake Juicie – HL C02

200 mL - 6.6 Fl. Oz. Avojuice Winter Huckleberry Juicie – HL B02

Salon Price . . . . . . . . $ Sugg. Retail Each . . . . . $

3.95 U.S. 7.95 U.S.

$ $

5.50 CAN 9.95 CAN

OPI Holiday Exclusive! OPTION 1 - Mini OPI Top Coat OPI Item No. HL C35

OPTION 2 - Mini Original Nail Envy OPI Item No. HL C36

OPTION 3 - Mini RapiDry Top Coat OPI Item No. HL C37

OPTION 4 - Mini Chip Skip OPI Item No. HL C38

3.95 U.S. 7.95 U.S.

$ $

5.50 CAN 9.95 CAN

Mini OPI Nail Treatments for Salon Gift-Giving Each includes 24 – 3.75mL - 1/8 Fl. Oz. of the chosen product option, with a “To” and “From” gift hang tag.

SALON CLIENT GIFTS

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0.99 U.S. 1.95 U.S.

Salon Price . . . . . . . . $ 23.75 U.S.

$ 33.25 CAN

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SOAK-OFF GEL LACQUER

HOLIDAY 2011 limited edition Holiday Sparkles Six glittering Axxium Soak-Off Gel Lacquers that sparkle and shine!

Rainbow Connection

Excuse Moi!

Gone Gonzo!

Fresh Frog of Bel Air

Divine Swine

SP CW5

SP CW6

SP CW7

SP CW8

SP CW9

Gettin’ Miss Piggy with It SP CX1

The rainbow glitter of your dreams.

Ahem! This pink glitter has something to say!

This aqua-blue glitter is taking over the world!

A glitter that prefers the greener things in life.

The ﬁnest, most fabulous magenta glitter ever.

Red glittery fun for everyone! U.S.

CAN

Salon Price ...................... $ 19.95

$ 24.95

Axxium Soak-Off Gel Lacquer Holiday Sparkles Kit Six showstopping Axxium Soak-Off Gel Lacquers that sparkle and shine! Over 30% Savings Plus a FREE Tote! OPI Item No. SP CX2 6 g - .21 oz. net wt. Rainbow Connection Soak-Off Gel Lacquer 6 g - .21 oz. net wt. Excuse Moi! Soak-Off Gel Lacquer 6 g - .21 oz. net wt. Gone Gonzo! Soak-Off Gel Lacquer 6 g - .21 oz. net wt. Fresh Frog of Bel Air Soak-Off Gel Lacquer 6 g - .21 oz. net wt. Divine Swine Soak-Off Gel Lacquer 6 g - .21 oz. net wt. Gettin’ Miss Piggy With It Soak-Off Gel Lacquer FREE – Shimmery Fuschia OPI Cosmetic Tote Tabletop Instructions Instructional Brochure U.S.

CAN

Salon Price ..................... $ 79.95 Salon Product Value .......... $ 119.70 Salon Savings .................... $ 39.75

$ 109.95 $149.70 $ 39.75

For more information about the Axxium Soak-Off Gel Lacquer System, contact your Authorized OPI Distributor.

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PINK SHATTER

Let’s "Shatter" Breast Cancer The color pink has come to symbolize the fight against breast cancer. And OPI Pink of Hearts Shatter 2011 continues OPI’s commitment to that fight and to keeping all women aware. Pink of Hearts Shatter 2011 is a warm shade of pink that “shatters” when applied over two coats of any nail lacquer. The effect is a bold, two-texture finish. Retail Pink of Hearts Shatter 2011 in its compact counter display to give your customers the chance to support this cause – and each other. In support of Breast Cancer Awareness Month, in 2011 OPI will make a donation of $20,000 to Susan G. Komen for the Cure.© OPI will also make a $5,000 donation to Rethink Breast Cancer in Canada.

Pink of Hearts Shatter 12-pc Display Promotion OPI Item No. SR CN2

Display includes: 12 - Pink Shatter Nail Lacquer 1 - counter display 1 - color palette with chain & label 1 - "We Have Shatter" window cling

U.S.

CAN

Salon Price ..................... $ 49.95 Total Retail Value .............. $ 102.00 Salon Proﬁt ........................ $ 52.05

$ 69.95 $ 131.40 $ 61.45

IN THE U.S. For more information about Susan G. Komen for the Cure, visit www.komen.org or call 1-877 GO KOMEN. IN CANADA For more information about Rethink Breast Cancer, go to www.rethinnkbreastcancer.com

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE.

:*(5 (5+ 3,(95

Features OPI’s exclusive ProWide™ Brush (Patent Pending).

METALLIC SHATTER

Shatter Your Shades with Silver and Gold Apply one coat of Shimmering Shatter over two coats of completely dry nail lacquer for a stylish "Shattered" look.

Metallic Shatter 12-pc Display Promotion OPI Item No. SR CL6

Display includes: 6 - Gold Shatter Nail Lacquers 6 - Silver Shatter Nail Lacquers 1 - counter display 1 - color palette with chain & label 1 - "We Have Shatter" window cling

U.S.

CAN

Salon Price ..................... $ 49.95 Total Retail Value .............. $ 102.00 Salon Proﬁt ........................ $ 52.05

$ 69.95 $ 131.40 $ 61.45

For more information about Shatter by OPI, contact your Authorized OPI Distributor.

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10 | CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR.

by OPI NEW! DS temptation DS bold

Style is all about dazzling color and luxurious texture! The new DS temptation and DS bold from Designer Series by OPI complement both of these elements brilliantly. Formulated with real diamond dust and ultra-rich color, Designer Series is high-end fashion for your nails. DS temptation – a provocative sparkle of deep purple, and DS bold, a brilliant sparkle of rich, shimmering red, combine two of the season’s most stellar fashion shades with the unmatched glamour of the spectacular Designer Series formulation.

Designer Series Display with Stylist Station OPI Item No. DS D30 (2011 mix) 33 - Designer Series Nail Lacquers (3 each of 11 shades) 3 - Designer Series Top Coat, 1 - 2-tier Acrylic Display complete with label strips 1 - 12-tip color palette with chain 1 - Pad DS Color Charts Stylist Station includes: 11 – Designer Series Nail Lacquers 1 – Designer Series Top Coat 1 – mini Stylist Station Display U.S.

CAN

Salon Deal Price ............ $ 249.95 Salon Value........................ $ 300.00 Total Salon Value ............... $ 337.00

$ 324.95 $ 420.00 $ 467.50

National Release Date: September 7, 2011

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush For more information about Designer Series by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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A brilliant sparkle of rich, shimmering red.

DS bold - NEW DS 041 DS mystery DS 037

Infused with diamond dust for exceptional shine, performance, and wear.

DS top coat DS T03

Rich, glowing ruby. Rose gold lit with brilliance.

DS glow DS 036

Featuring SUZI’S PICK Promotion Designer Series Suzi’s Pick Promotion OPI Item No. DS D33 (2011 mix) 4 – 15 mL - 1/2 Fl. Oz. DS temptation Nail Lacquer 4 – 15 mL - 1/2 Fl. Oz. DS bold Nail Lacquer 1 – Chipboard Display U.S.

CAN

Salon Price .................. $ 49.95 $ 69.95 Total Retail Value ......... $ 100.00 $ 127.60 Potential Salon Proﬁt ..$ 50.05 $ 57.65

Magniﬁcent mauve drenched in diamonds.

DS opulence DS 028

An alluring dark violet diamond shimmer.

A provocative sparkle of deep purple.

DS temptation - NEW DS 040 DS magic - DS 039 DS reﬂection DS 030

An intriguing, deep blue.

Glittering, glamorous magenta.

DS classic DS 031

An elegant shimmer of golden beige.

DS reserve DS 027

A shimmer of vintage pink.

DS extravagance DS 026

DS radiance DS 038

Luxuriously rich, brilliant silver.

COMING IN OCTOBER…

Designer Series Stylist Station Designer Series Stylist Station OPI Item No. DS D34 (2011 mix) 11 – Designer Series Nail Lacquers (1 each of 11 shades) 1 – Designer Series Top Coat 1 – Acrylic Display with Header 1 – 12-tip Color Palette with Chain U.S.

CAN

Salon Deal Price .............. $ 74.95 Salon Value........................ $ 86.95

$ 99.95 $ 114.95

Available October 3, 2011

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12 |

opinews

SUZI FINDS HERSELF "ON THE LIST"

AT WHITE HOUSE PARTY "I have no idea why they invited me!" said OPI Executive V.P. and Creative Director Suzi Weiss-Fischmann, referring to her invitation to attend the annual Hanukkah party at the White House in December, "but I was incredibly honored to be there!" Thrown by President Obama and the First Lady, the spectacular event was attended by more than 400 guests and featured a menorahlighting, Hanukkah message from President Obama, and a dinner menu of kosher sushi and potato latkes. "As an immigrant to the United States, I really enjoyed this event," said Suzi.

OPI WINS TEEN VOGUE AWARD Teenagers love OPI! In the April 2011 issue of Teen Vogue, OPI Nail Lacquer was voted "Best Nail Polish" in the Best Body Products category.

OPI WINS AN “O-WARD” IN OPRAH MAGAZINE O, The Oprah Magazine, gave OPI an O-Ward for "Best Juiciest Color" for OPI’s Ya’ll Come Back Ya Hear? shade. The magazine’s editorial team also touted OPI’s tangerine hue among the best of the season’s new arrivals.

SALON GIVES MANICURES [ AND RAISES MONEY! ]

Employees of Robb|B Salon gave manicures left and right to attendees of the 2nd annual Beauty Drive fundraising event at the House of Blues in Hollywood, California on April 17. The event was put on by the Beauty Bus Foundation, a nonproﬁt organization committed to enhancing the quality of life for terminally or chronically ill people and their caregivers with free in-home beauty treatments. Along with Robb|B Salon; Epic Salon, Pop Tinsel and Glitz Beverly Hills hosted their own "Beauty Stations" and offered their products and services to hundreds of attendees.

1ST GRADER FEATURES OPI eyes were on OPI AT PROJECT FAIR Allwhen first grader Mia Gillespie presented her project "What Polish is the Best?" at her school’s project fair in Lancaster, Pennsylvania. Mia came up with the idea to try five different nail polish brands to see which one looked the best after seven days of wear. The result? Compared to the other brands, OPI lasted the longest with the least amount of chips. "As a first grader, it was super exciting to see every woman at the fair gather around Mia’s project and discuss the different nail polish brands," said Mia’s mother, Jackie Gillespie.

OPI JOINS COTY IN THE FIGHT AGAINST LEUKEMIA Spirits were high on April 29 at the DKMS 5th Annual Gala in New York City, an event organized by DKMS and its key corporate sponsor, Coty. The star-studded event raised a record $2.5 million to support DKMS—the largest bone marrow donor center in the world. Amongst the attendees was OPI CEO & President George Schaeffer, who also donated funds to DKMS through The George W. Schaeffer Foundation. "I’m so pleased to partner with Coty in support of DKMS’s extraordinary efforts to recruit bone marrow donors for leukemia patients," said Schaeffer. Celebrity attendees included Rihanna— who was presented an award in recognition for her tireless work in the ﬁght against leukemia—and Mary J. Blige. Eva Mendes, Leighton Meester, Vera Wang, Iman & David Bowie, Solange Knowles and Cyndi Lauper.

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| 13

frighteningly fashionable shades for the spookiest season of the year

Looking for the ﬁnishing touch to your Halloween costume? The answer is at your ﬁngertips...literally…because we’re talking about your nails! This year, OPI’s Happy Halloweenies promotion features two “boo-tiful” options —a mini pack that includes easy-to-apply Halloween nail decals, and a duo-pack that features Black Shatter—our spooking-ly popular shade that creates a bewitching two-texture effect when applied over nail lacquer. Both fun-packed collections come with an electric-green hue that glows in the dark!

Pair-em Scare-em Duo Pack Promo OPI Item No. SR CL3 Get Glow-in-the-dark nails with a spooky "shattered" effect! Each Pair-em Scare-em Duo Pack Includes:

Includes: 6 Pair-em Scare-em Duo Packs 1 color palette with chain and label

Zom-body to Love & Black Shatter*

U.S.

CAN

Salon Price ...................... $ 48.00 Total Retail Value ................ $ 89.70 Potential Salon Proﬁt .......... $ 41.70

$ 69.00 $125.70 $ 56.70

U.S.

CAN

Suggested Retail Price .. $ 14.95 (not available for individual purchase)

$ 20.95

Spook-ettes Mini Pack Salon Promotion

Spook-ettes Mini Pack OPI Item No. SR CK9

OPI Item No. SR CL1

1 – each 3.75 mL - .125 Fl. Oz: I Only Date Werewolves He’s My Boo Mummy Knows Best Zom-body to Love 1 sheet nail decals

6 Spook-ettes Mini Packs 1 full-size Zom-body to Love for professional use

U.S.

CAN

U.S.

CAN

Salon Price ....................... $ 6.50 Suggested Retail Price ......... $ 12.50 Potential Salon Proﬁt ........... $ 6.00

$ 8.95 $ 16.95 $ 8.00

Salon Price ....................... $ 39.95 Total Retail Value ................. $ 75.00 Potential Salon Proﬁt ........... $ 35.05

$ 54.95 $ 101.70 $ 46.75

Spook-ettes mini pack I Only Date Werewolves And this bewitching black is a howwwl of a good time!

He’s My Boo He’s scary, he’s orange, and he’s all mine.

Zom-body to Love A glow-in-thedark green that only comes out at night.

Mummy Knows Best But WE know what's cool... this spooktacular white!

Nail Decal How-to

Shatter How-to

Allow Nail Lacquer to dry. Remove the protective ﬁlm from the sheet. Cut out the desired decal and dip it in warm water for 10 seconds. Moisten the surface of the nail. Gently slide the decal off the paper backing and into position on the nail. Gently blot dry with tissue. Finish with Top Coat.

Apply one coat of Shatter over two coats of completely dry nail lacquer for a spooky two-texture look. For a highgloss ﬁnish, apply OPI Top Coat (sold separately) over the Shatter coat.

For more information about Happy Halloweenies by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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OPI Color at the speed of light!

byOPI

ICONIC OPI COLORS IN A NEW, POLISH-ON GEL FORMULA! GelColor by OPI’s shine-intense shades cure in 30 seconds and last for weeks! From its distinctive bottle and custom brush, to its unbeatably fast application and lightning speed cure, GelColor by OPI redeﬁnes salon gel servives with durable, glossy OPI color. *Colors subject to change

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COMING SOON

| 15

byOPI

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ICONIC OPI COLORS lightning speed cure • weeks of glossy wear New gel technology. New polish on gel formula GelColor by OPI gives clients weeks of glossy OPI color in a service only your salon can deliver.

Faster. Lightning speed, 30-second cure. GelColor by OPI is fully LED cured from foundation to ﬁnish in 4 minutes per set, versus 12 minutes-plus for standard UV cure.

Proven. Independent lab testing showed GelColor by OPI's shine-intense shades maintain shine after 2 weeks.

GelColor Base Coat

GelColor

GelColor Top Coat

GC 010

GC 030

3RI GSEX TVSZMHIW E KIRXPI JSYRHEXMSR

'LSSWI JVSQ MGSRMG 34- WLEHIW

-RHIPMFPI WLMRI ERH TVSXIGXMSR

WIGSRH 0)( GYVI

WIGSRH 0)( GYVI IEGL GSEX

;IIOW SJ KPSWW] [IEV WIGSRH 0)( GYVI

CHOOSE FROM 30 ICONIC OPI SHADES. From deep and edgy, sheer to shimmer – we’ve got your color!

More Proﬁtable. +IP'SPSV F] 34- HIPMZIVW YRFIPMIZEFP] EJJSVHEFPI WIVZMGIW %RH MX VIQSZIW EX E JVEGXMSR SJ XLI GSWX SJ SXLIV GSPSV KIPW

I’M NOT REALLY A WAITRESS GC H08

BASTILLE MY HEART GC F17

SUZI SAYS FENG SHUI GC H46

LOUVRE ME, LOUVRE ME NOT GC F13

MIAMI BEET GC B78

PINK FLAMENCO GC E44

STRAWBERRY MARGARITA GC M23

A GOOD MAN-DARIN IS HARD TO FIND GC H47

FUNNY BUNNY GC H22

A GRAPE FIT! GC B87

SAMOAN SAND GC P61

MY PRIVATE JET GC B59

PRINCESSES RULE! GC R44

ALPINE SNOW GC L00

BIG APPLE RED GC N25

CAJUN SHRIMP GC L64

BOGOTA BLACKBERRY GC F52

LINCOLN PARK AFTER DARK

HERE TODAY... ARAGON TOMORROW GC E48

BLACK ONYX* GC T02

RUSSIAN NAVY GC R54

YOU DON'T KNOW JACQUES! GC F15

BRISBANE BRONZE GC A45

COSMO-NOT TONIGHT HONEY! GCR58

MALAGA WINE GC L87

BUBBLE BATH GC S86

PASSION GC H19

OPI INK. GC B61

KYOTO PEARL GC L03

POMPEII PURPLE GC C09

GC W42

*Available in the EU as Lady in Black GCT02-EU

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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| 17

OPI Color at the speed of light!

•Fast, polish-on application • Lightning speed, 30-second cure • Distinctive OPI bottle; custom brush • 100% color gel formula - wears like gel; looks & feels like nail lacquer • Easy-to-use, economical removal system

byOPI

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18 |

OPI LED LIGHT Lightning-speed services

COMING SOON

The wavelength of the future • • • • • • • • • • •

Full ﬁve-ﬁnger curing Hand-sensor activated Spacious, comfortable interior for all hand sizes & nail lengths Adjustable "feet" for convenient pedicure use 15, 30, 45, & 60-second memory settings 32 strategically-placed, silicone-encapsulated LEDs. 50,000 hours of LED performance (long-lasting LED performance) Durable metal construction 2 easy-access power ports 1-year manufacturer warranty Meets or exceeds safety approvals in all countries of distribution

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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retailpromotions | 19

PICK A COLOR, ANY COLOR…

Now you can feature OPI’s best-selling Shatter by color! We offer individual 12-pc counter displays in Black, White, Red, Blue, Navy and Turquoise, so you can sell the shade (or shades!) your customers desire the most.

Shatter 12-piece Display Promotions: Includes: 12 - bottles Shatter Nail Lacquer 1 - chipboard counter display 1 - “We Have Shatter” window decal U.S.

CAN

Salon Price ...................... $ 49.95 Total Retail Value .............. $ 102.00 Potential Salon Proﬁt .......... $ 52.05

$ 69.95 $131.40 $ 61.45

7.5” H x 7” W x 5.25” D • 19 cm H x 18 cm W x 14 cm D

Black Shatter

White Shatter

Red Shatter

OPI Item No. SR CN5

OPI Item No. SR CP5

OPI Item No. SR CP2

Edgy ebony with a shattered ﬁnish

Absolute alabaster with a shattered ﬁnish

Sizzling scarlet with a shattered ﬁnish

Blue Shatter

Navy Shatter

Turquoise Shatter

OPI Item No. SR CN7

OPI Item No. SR CN9

OPI Item No. SR CP4

Irresistible indigo with a shattered ﬁnish

Sophisticated sapphire with a shattered ﬁnish

Tantalizing teal with a shattered ﬁnish

For more information about the Shatter by OPI, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

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20 | retailpromotions

Yourcall FOR

TRAY 1

fall

Fall brings new fashions, new colors, and a fresh new style – and OPI retail promotions are ready for all the shopping excitement. Your customers will love the OPI bestsellers and beauty bonuses in each pack – and you’ll love how OPI retail makes fall proﬁts rise!

TRAY 2

TRAY 3

Promo Center Display OPI Item No. SR 540

Ask your distributor how you can earn this display for FREE! U.S

CAN

Salon Price ............................................$ 250.00

$ 299.00

Bonus! OPI Item No. SR C52

Bonus: When you purchase three PrePack Trays (one each of #1, #2, & #3), you’ll receive one pack from each tray FREE!

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U.S

CAN

Salon Price .............................................$ 375.00 Retail Value ...............................................$ 780.60 Potential Salon Proﬁt ................................$ 405.60

$ 532.20 $ 998.60 $ 466.40

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retailpromotions | 21

Envy Express Purchase: 1 – 15 mL – .5 Fl. Oz. Original Nail Envy Maximum strength formula helps nails grow harder, longer, and stronger and resist peeling, cracking, and splitting.

Get FREE: 1 – 15 mL – .5 Fl. Oz. RapiDry Top Coat Dries to a high shine in minutes! U.S.

CAN

Salon Price ............................................. $ 102.00 Salon Price Each........................................ $ 8.50 Retail Value Each ...................................... $ 29.45 Suggested Retail Each .............................. $ 16.95

$ 143.40 $ 11.95 $ 37.45 $ 19.95 12 UNITS WITH TRAY: SR CB5 OPEN STOCK: SR CB8

Fall Fabulous Purchase: 1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in I'm Not Really a Waitress A vivacious chianti red.

1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in William Tell Me About OPI A crisp burgundy that's your overture to great style.

Get FREE: 1 – Cosmetic Bag U.S

CAN

Salon Price ...............................................$ 96.00 Salon Price Each..........................................$ 8.00 Suggested Retail Each ................................$ 14.95 Retail Value Each ........................................$ 17.00

$138.00 $ 11.50 $ 20.95 $ 21.95 12 UNITS WITH TRAY: SR CB6 OPEN STOCK: SR CB9

Now That's Juicy! Purchase: 1 – 15 mL – .5 Fl. Oz. Start-To-Finish Base Coat, Top Coat and Nail Strengthener in one!

Get FREE: 1 – 30 mL – 1 Fl. Oz. Avojuice Lotion in Cran & Berry and Ginger Lily U.S

CAN

Salon Price ..............................................$ 75.00 Salon Price Each.........................................$ 6.25 Suggested Retail Each ...............................$ 12.50 Retail Value Each .......................................$ 16.40

$ 107.40 $ 8.95 $ 17.50 $ 22.50

12 UNITS WITH TRAY: SR CB7 OPEN STOCK: SR CC1

For more information about OPI September/October Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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22 | professionalpromotions Save on Axxium Soak-Off Gel Lacquer System Products!

Brilliant Savings! Buy an Axxium UV Light, Save 50% on Axxium Soak-Off Gel Lacquer Starter Kit!

Axxium Soak-Off Gel Base

Color-Fulls Starter Kit with Axxium UV Light OPI Item No. SPCQ9

OPI Item No. AX 401 6g – .21 Oz. net wt. Axxium Soak-Off Gel Base

Axxium Soak-Off Gel Sealer OPI Item No. AX 402 15 mL – .5 Fl. Oz. Axxium Soak-Off Gel Sealer

Only $14.95 each! U.S

CAN

Salon Price ................ $ 14.95 Salon Value.................. $ 19.95 Salon Savings .............. $ 5.00

$ 19.95 $ 24.95 $ 5.00

Pretty Pinks & Pales Starter Kit with Axxium UV Light

Save on Axxium Soak-Off Gel Lacquer Shades!

OPI Item No. SPCR1

6g – .21 Oz. net wt. Axxium Soak-Off Gel Lacquers

Only $14.95 each! OPI Item No. AX 411 I’m Not Really A Waitress AX 412 Big Apple Red AX 413 Cajun Shrimp AX 414 Brisbane Bronze AX 415 Russian Navy AX 416 Lincoln Park After Dark AX 417 Hawaiian Orchid AX 418 Moon Over Mumbai AX 419 Bubble Bath AX 420 Strawberry Margarita AX 421 Passion AX 422 Princesses Rule! AX A36 Happy Anniversary! AX B33 Upfront and Personal AX S79 Rosy Future AX C09 Pompeii Purple AX F13 Louvre Me Louvre Me Not AX F17 Bastille My Heart AX G01 Aphrodite’s Pink Nightie AX A15 Dulce de Leche AX F52 Bogotá Blackberry AX I41 I’m Indi-a Mood for Love AX F15 You Don’t Know Jacques! AX B61 OPI Ink. AX L00 Alpine Snow AX T02 Black Onyx (AX T02-EU Lady in Black for Export) AX R58 Cosmo-Not Tonight, Honey! AX E41 Barefoot in Barcelona AX B34 Pink Before You Leap AX E44 Pink Flamenco AX B78 Miami Beet AX E48 Here Today, Aragon Tomorrow AX L03 Kyoto Pearl AX B59 My Private Jet AX 038 DS Radiance AX I43 Black Cherry Chutney AX H48 Lucky Lucky Lavender AX H49 Meet Me on the Star Ferry AX Z18 Lucerne-Tainly Look Marvelous AX Z19 Glitzerland AX Z20 Yodel Me on My Cell AX Z21 The Color to Watch

U.S

CAN

Salon Price ............................................................. $ 299.95 Salon Value............................................................... $ 349.90 Salon Savings ........................................................... $ 49.95

$ 399.95 $ 489.90 $ 89.95

Brush Up! Save 25% on Artist Series Mini Gel Brush! OPI Item No. BR 945

U.S.

CAN

Salon Price: .............................................................. $ 14.95 Salon Value:.............................................................. $ 19.95 Salon Savings: .......................................................... $ 5.00

$ 20.95 $ 27.95 $ 7.00

Save on RapiDry! Save 20% on either RapiDry Top Coat or Spray OPI Item No. NT T74 15 mL - . 5 Fl. Oz. Rapidry Top Coat

U.S

CAN

Promo Price ............................................ $ 14.95 Salon Value................................................ $ 19.95 Salon Savings ............................................ $ 5.00

$ 19.95 $ 24.95 $ 5.00

U.S.

CAN

Salon Price ............................. $ 4.99 Salon Value............................... $ 6.25 Salon Savings ........................... $ 1.26

$ 7.00 $ 8.95 $ 1.95

OPI Item No. AL 704 120 mL – 4 Fl. Oz. Rapidry Spray

U.S.

CAN

Salon Price ............................. $ 7.95 Salon Value............................... $ 9.95 Salon Savings ........................... $ 2.00

$11.15 $13.95 $ 2.80

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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opieducation | 23 TO A LOCATION NEAR YOU

If you attend just one education event this year, make it the OPI Academy on Tour! "I learned more in one day than I have in two years of educational classes!" "I can't wait to use the new techniques I learned with my customers!" “This is more than a class – it’s an education experience!” • Hands-on training with John Hauk, award-winning nail technician • New techniques and timesaving tricks of the trade • Proven salon marketing strategies • How to make the most of the runaway gel color trend, including an exciting new product introduction!

LEARN Axxium Soak-Off Gel Lacquer System • Axxium Gel System • Pedicure by OPI

Monday, September 12, 2011 SALON CENTRIC Roanoke, Virginia Info: (800) 688-0170 ext. 105

Monday, September 26, 2011 TRUBEAUTY CONCEPTS Southhampton, Pennsylvania Info: (215) 322-6716 ext. 110

Monday, October 10, 2011 SALON CENTRIC High Point, North Carolina Info: (800) 688-0170 ext. 105

Monday, October 24, 2011 MARITIME BEAUTY SUPPLY Moncton, Canada Info: (902) 429-8510

CALL NOW! Space is Limited! Tuition: $100.00 Includes a FREE lunch, OPI designer tote and product. For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

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OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA September/October 2011 OPI Item No. PR 574 Domestic Edition

Advertising & Marketing You and your clients can see OPI in the September/October issues of these magazines: Youâ&#x20AC;&#x2122;ll also ďŹ nd OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com. For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.

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Love Triangle 1. Apply white gel in the shape of a triangle on the side of the nail toward the free edge. 2. Apply pink gel at a diagonal, making a thick line under the triangle, then ﬁlling in the rest of the free edge with pink. Before curing, sprinkle glitter on the uncured gel. Cure. 3. Use a striper brush and black polish to highlight the diagonal. Add black zebra stripes inside the triangle and outline the triangle in black. Apply gel top coat. Kimberly Hamilton, Nails Hands Feet & Toes, Winnemucca, Nev.

Teardrop French 1. Create a French using CND Shellac in Negligee and Cream Puff. Remove the inhibition layer. 2. Use a small brush with black acrylic paint to draw an upside-down teardrop outline that overlaps both the pink and the white. 3. Use a dotter brush and black acrylic paint to add black dots around the perimeter of the teardrop, plus one solo dot on the free edge. 4. Paint a black open flower next to the dot. Place a black dot in the flower center. 5. Paint a black swooping line with a dot at the end next to the flower. Apply top coat. Jamie Lyn Valentine-Hess, Valentine’s Salon & Day Spa, Greencastle, Pa.

Wild Watermelon 1. Apply neon pink acrylic along the smile line halfway up to the free edge. 2. Apply white acrylic from where the pink ends to the edge of the free edge. Apply opaque glitter acrylic over the entire nail. 3. Use a dotter tool and black acrylic paint to add dots along each edge of the pink. Use black acrylic paint and a striper brush to add zebra stripes over the white. Apply top coat. Cassandra “Cassi” Samora, Tips & Toes, Great Falls, Mont.

Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

.com

For more nail art step-by-steps, visit www.nailsmag.com/style,, then click on Nail Art.

SEPTEMBER 2011

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STYLE} S-s-snakeskin Mani-Pedi

This nail service from Bio Sculpture Gel uses naturally shed snakeskin to create a venomously hot look. Bio Sculpture Gel educator Terri Silacci of Euphoria Lounge in Monterey, Calif., has been getting a lot of attention for her sensational snakeskin manipedi offerings. The pedicure has been featured in the pages of Vogue magazine and on “The Today Show.” This could be a terrific service to add to your own salon menu. Silacci explains how she came up with it and shares her step-by-step. “Everything I look at, I look at with a creative eye. One day walking through a shopping venue I spotted a beautiful faux-finished Betsey Johnson bag and bought it as to not forget the colors and design of the snakeskin to put on one lucky client’s nails. For months I pondered that design until one day my children, Olivia and Jackson, 4 and 6, brought home naturally shed snakeskin from my neighbor’s home. (He runs a reptile boutique in the area.) This shed skin would soon be sandwiched between layers of Bio Sculpture Gel.” Silacci says it took quite a bit of trial and error, but her determination and the products’ flexibility triumphed. This nail service lasts up to 10 weeks on toenails and four weeks on fingernails. All products named in the step-by-step below are from Bio Sculpture Gel. For more info, visit www.biosculpturegel.com. 1. Cut Bio Snake-Shed naturally shed snakeskin to the size of the nail, leaving a 1/6” border around the nail. Don’t cut to the exact size of the nail. 2. Prep the nail and apply a layer of either Clear or Sculpting Gel. Cure for two minutes. 3. Apply a layer of Color Gel to be the main color on the nail (the color shown is #2010). Cure for

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two minutes. For very dark colors, a second paper-thin layer may be used. 4. On a small piece of wax paper, apply a small amount of Clear Gel (about the size of a nail) and lay the SnakeShed into it. Wet the Snake-Shed on top with a little extra Clear Gel. Use tweezers to gently ﬂip the SnakeShed back and forth through the Clear Gel, saturating it. 5. Apply a thin layer of Clear Gel to the nail. Before curing, apply the SnakeShed onto the nail, smooth side down. 6. Use a brush to gently push the SnakeShed down onto the nail, starting from the center working toward the eponychium, making sure to push out any air bubbles. Leave a 1/6”

border along the eponychium, side walls, and free edge; don’t apply Snake-Shed there. Cure for two minutes. 7. Remove the sticky residue with Sanitizer. Use a 180 Grit White File Patch to remove any loose pieces of Snake-Shed. Some of the pieces between the lines will come out while ﬁling. You want the loose pieces to come off. 8. Sanitize the nail, then use a Nail Art Brush to paint the natural SnakeShed lines with a different color gel (the color shown is #2011). 9. Don’t paint all the lines at once or the lines will move and become thick. Instead, ﬂash cure for 30 seconds between lines to ensure a neat application.

10. Extend the natural Snake-Shed lines all the way to the eponychium, side wall, and free edge where the 1/6” gap was left. 11. (Optional) Fill in all of the holes with a third color gel (the color shown is #2012). Cure for two minutes. 12. Apply a ﬁnishing gel that’s appropriate to the client’s nail type. If using real snakeskin gives you the creeps, Silacci has a synthetic version of this mani-pedi for you. It uses Bio Sculpture Gel Mimic-Mesh and a Multi-Use Metal-Tool. You can get the complete step-by-step at www.nailsmag.com/fauxsnakeskin.

SEPTEMBER 2011

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www.nailsmag.com/fifi/20276

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Trends from the Fall STYLE} Nail 2011 Fashion Week Runways

For The Blonds, nail stylist Kristina Estabrooks introduced theatrical manicures inspired by Eastern culture meets ultra-glam. Designs ranged from red sparkly Chinese characters and googly-eyed nails (shown) custom made by CND. Photography courtesy of Creative Nail Design

Nail stylist Lisa Logan created several twotoned Minx fashions to complement designs in Katie Ermilio’s fall collection. Photography by Lisa Logan

Kristina Estabrooks fashioned rainforest-inspired manicures by CND for Jen Kao. She used long, almond-shaped nails based with Gold Chrome and Midnight Sapphire, accented with drops of Gold Pearl, Ice Blue Shimmer, and Midnight Sapphire a psychedelic stained effect. 2011 98 | forNAILS MAGAZINE | glass SEPTEMBER Photography courtesy of Creative Nail Design na0911runway.indd 98

Cinnamon Minx in degradé gives a beautiful opal effect. Designer Dennis Basso had nail stylist Lisa Logan and her team, as well as Minx cofounders Janice Jordan and Dawn Lynch-Goodwin, assist backstage. Photography by Lisa Logan

At the designer’s request, Pattie Yankee created a custom camel-colored polish from Dashing Diva, coined “Blonde” by Yoana Baraschi. The hue contrasted with Baraschi’s fall orange colors in her ensembles and makeup design. Photography by Ann Lawlor

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Custom solid hues and an array of French and moon manicures took front stage at New York Fashion Week.

.com

For more Fashion Week nail styles, visit www.nailsmag.com/fall2011fw.

Using Midnight Mission on all the nails with China Glaze Devotion, Nova, and Solar Flare on the ring ﬁnger only, fashion designer Richie Rich stuck with punk looks to match his outrageous club wear and barely-there ensembles. Photography courtesy of China Glaze

On the runway, designer Prabal Gurung enlisted Sally Hansen in Crinoline topped with ﬂecks of black for an Asianinspired design.

Created for fashion designer Badgley Mischka, these almond-shaped tips were created with Deborah Lippman’s polish Ruby Red Slippers with Believe highlighting the moons.

Orly Dreamboat created a classic look paired with a bold red lip for designer Milly. Dreamboat is a sheer beige that ﬂatters any skin tone. Photography courtesy of Orly International

From OPI’s Texas Collection, Suzi Loves Cowboys was worn on the ﬁngers, providing a rich chocolate color in contrast to Rebecca Taylor’s fall line. On the toes, models wore San Tan-tonio to give a light honey hue.

Nail stylist Amber Stores created a fresh and edgy look using Ginger + Liz’s Grey Area polish with sand embedded into the polish to give a texturized look. To add dimension to the nail design, Stores used Caution underneath the free edge. Photography courtesy of Ginger + Liz

Designer Costello Tagliapietra had nail stylist Angi Wingle craft muted mint green manicures with CND by custom blending Brilliant White, Bicycle Yellow, Green Scene, and Silver Chrome, and completing with Super Matte Top Coat for a satin ﬁnish. Photography courtesy of Creative Nail Design

Pattie Yankee and the Dashing Diva nail team worked backstage and created caviar-esque nails for models at the Cushnie et Ochs show. Yankee used Limo Service polish, applied nail glue and dipped the nails in black seed beads straight from the designer’s collection. She then sprinkled the nails with black glitter and applied an activator spray to adhere. Photography by Ann Lawlor

Where’s the Soiree from Color Club was at the runway with designer Zang Toi.

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Behnaz Sarafpour had Wanda Ruiz from CND create Manolo Manicures, inspired by two styles of custom-designed shoes by Manolo Blahnik for the show. The manicure used clear French tips and CND Blackjack for one set (shown), and the second set used Blackjack smile lines and Putty on the nail base. Photography courtesy of Creative Nail Design

Where grunge inspirations met ﬂoral and sheer fabrics, Charlotte Ronson selected OPI to complement her edgy clothing with models wearing Samoan Sand.

Tracy Reese’s models wore Complete Salon Manicure from Sally Hansen in Shiny Penny, a rich bronze (shown), and Oxide, a gunmetal gray.

Nail Taxi used Zoya polish at Victor de Souza’s show in Dove. Essie Weingarten (right) makes an appearance at Essie’s pop-up salon, where Sand Tropez was an oft-requested hue. “We saw a lot of unusually colorful and bright collections for fall — oranges, reds, greens and blues,” Weingarten says. “As a result, we are seeing a lot of neutral nails that are made bold through interesting textures.”

www.nailsmag.com/fifi/20106

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STYLE} boutique

monogrammed gifts Everyone likes to see their name in print, and by selling personalized gadgets — from coffee thermals to custom handbags — you can cater to your clients’ personal and gift needs with custom, unique items.

1. More than just a monogrammed tote, the Canvas Tote from Miss Lucy’s Monograms is both fun and practical. With an attached matching coin bag inside, this tote has satin lining, a Velcro closing, and a double-shoulder strap. Miss Lucy’s Monograms also carries a cosmetic case with a zip closure and inside zipper compartment. Both of these products come in zebra-print or black with hot pink, lime, turquoise, or white threading in one or two color combinations. www.nailsmag.com/ﬁﬁ/204321 2. Nifty-Nook’s monogrammed tumbler could make a great gift at the office with personalized fabric and either a monogram or vinyl lettering applied. As a birthday gift or just as a “thinking of you” present, the monogrammed bows and other hair accessories come in a range of designs.

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Fabrics are customizable for most NiftyNook products. And if you don’t see what you’re looking for, Nifty-Nook says it doesn’t mind making it or getting it for you. www.nailsmag.com/fifi/20432 3. Personalization can go beyond fabric by getting monogrammed card cases and compacts in a range of cool and unique designs from Monogrammed Gifts. Other durable items are available as well, such as monogrammed memo pads, tampon cases, and silver photo frames and jewelry boxes. These elegant items make great gifts, as they come with special gift boxes and wrapping, and a specialized note if requested. www.nailsmag.com/fifi/20433 4. Perk up your commute with The Pink Monogram’s insulated coffee mugs. These

SEPTEMBER 2011

12-oz. mugs are customizable with your own name or business name, or a single- to threeletter monogram. You can choose from 40 fabrics, 20 thread colors, and many fonts. The Pink Monogram makes other products as well, such as the monogrammed belt buckle with a single- or three-letter monogram. Choose from the same fabric and thread collections as the mugs. www.nailsmag.com/fifi/20434 5. Get rid of your generic lunch box, and get a personalized lunch tote from MonogrammedGiftShop.com, which also carries a large selection of monogrammed totes, lunch box totes, diaper bags, and purses in many sizes and colors. This personalization store also has backpacks, and cosmetic and travel bags ready to be monogrammed. www.nailsmag.com/fifi/20435

www.NailH 562. 623. 4

PHOTOGRAPHY BY KELLY BRACKEN

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Cures Harmony Gels in: 10, 20, & 30 Seconds! Compact High-Performance L.E.D. Gel Light

The Harmony L.E.D. 6G is a scientificallyengineered, precisely-calibrated authentic L.E.D. (Light-Emitting Diode) lamp of exceptional quality. It’s specially-designed for rapid, efficient gel curing, particularly for the newest gel-polishes such as Harmony’s and the new high-performance Gelish traditional gels.

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Features: • Patent Pending eyeShield™ (limits light exposure) • Pedicure-ready flip-out inverter • Easy-to-remove tray for effortless, thorough sanitizing • Preset Digital-Display Timer • High Intensity Diamond Reflectors • Never need to replace bulbs • Ergonomic design for client comfort • Compact designed to save table space • (6) 5-watt LED lights [= 30 watts] • Multi-Modes: Timesaver; Cure times 10, 20, 35 seconds • LED 6G lamp has consistent power and performance from the first second out of the box through to the 50,000th hour • Available in 110 & 220 volts • One-year warranty

The Harmony L.E.D. 6G will quickly and comfortably cure gels to effectively ensure the smoothest, most level gel-drying. The quiet, compact yet rugged Harmony L.E.D. 6G lamp is guaranteed to provide years of reliable in-salon performance, without any variations in curing-time temperatures while consistently producing properly-cured gels. L.E.D. lights are faster and more reliable, far better for gel application than UV light. Now, never replace a bulb again: the Harmony L.E.D. 6G’s LED lights won’t ever need bulb replacement… unlike UV lamps that have 4 or more bulbs which require full replacements every few years. And the Harmony L.E.D. 6G LEDs last up to 50,000 hours of normal salon use without any diminished brightness or power throughout the product’s entire lifespan. Guaranteed!

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Cleans and disinfects tools, hard surfaces, and pedicure spas and tubs Hospital-grade, EPAregistered disinfectant Effective against a broad spectrum of bacteria, viruses, fungus, mold, and mildew

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CLEANLINESS! OPI makes it easy and economical to keep your salon compliant with state regulations with just one single product – OPI Spa Complete One-Step Cleaner and Disinfectant.

Deodorizes Built-in chelator dissolves hard-water mineral deposits Degreaser cleans residue left by oily pedicure scrubs Non-acid, pipe-safe cleaning Economical – one gallon makes up to 128 gallons of cleaning solution Meets most state board sanitation regulations

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Clean and disinfect your station 20 times for just 1 penny.

IMPLEMENT DISINFECTION Disinfect implements for 20 cents a day.

PEDICURE SPAS & TUBS Clean and disinfect for 39 cents per gallon of water.

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BUSINESS}

Talk About Synergy: Shoes and Pedicures

What could be a more natural pairing than foot care and footwear? At Tootsies of Vermont in Burlington, the mother-daughter team of Mary Lou Robinson and Beth Estey peddle shoes alongside nail and spa services. They are not the first to take advantage of this enticing combination. “The original Tootsies was an idea born by Nini Dake who opened a store eight years ago in Vero Beach, Fla.,” explains Estey. “She now lives in Laguna Beach, Calif., and has a Tootsies there. She is a boutique consultant and will help a candidate open a Tootsies when the right qualifications are met.” Robinson worked at the Vero Beach location as a pedicurist and became familiar with the workings of the store. “I thought it would be a great addition to the Burlington scene,” says Estey, who is also a nail tech. “So we decided to move forward to open the only northeast Tootsies. I’ve always loved shoes and had the nail skills, so it seemed a great fit.” When Tootsies of Vermont first opened in 2006, it was definitely a shoe store first and a nail salon second. “But over the years it has evolved to be pretty much even-steven,” says Estey. “In fact, because the services have grown so much in popularity, we decided to expand our offerings. In February of this year we renovated our existing space and now have what we call the Mini Spa @ Tootsies, where we offer facials, waxing, chair massage, Shellac, and of course, our award-winning pedicures.” During the “season,” which is spring and summer in Vermont, the salon has five techs on staff. “Three of them are cosmetologists who can perform all of our extra services,” says Estey. “We hope that with our expanded offerings we will stay busy during the slower months of the year as well.” >>> SEPTEMBER 2011

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Easy Salon Management Anywhere, Anytime

Digital Right Brain has introduced SalonPOS, a new and innovative point-of-sales solution. SalonPOS has a user-friendly interface and easy accessibility features that allow users to manage clients, employees, and schedules anytime, anywhere. It also provides excellent mobility to the users including a boundary-less monitoring system. Key features include: > intuitive graphic user interface > simple appointment scheduling system > salon sales alert > real-time CCTV viewer > real-time head counts, service provision, and income tracking > customer level management > customer pattern analysis, history tracking, and visit cycle analysis > promotional tools including gift cards, stamps, reward points, and coupons > automatic tip and commission calculation > employee work habit analysis > consistent IT updates through iTunes For more information, go to www.nailsmag.com/ﬁﬁ/20441.

Leprechaun Software Saves Time and Money Leprechaun Spa and Salon Software helps manage all areas of your business from customer data, to personnel, to inventory, to checkout. This all-inclusive system potentially saves thousands of hours, not to mention dollars, a year by integrating all of your operational information so that scheduling, tracking trends, and following the progress of your growth are virtually automatic. Leprechaun’s Intuitive Interface gets you up and running fast, developing your client database and histories, retailing products — even selling gift cards and service packages. Time-Efficient Scheduling automatically finds and books staff and facilities to make the best possible use of every hour of every day. Smart Marketing Tools help your business become more visible, build customer loyalty, and bring in new clients. Comprehensive Reports let you look at every aspect of your business and are fully customizable so you can evaluate your data quickly and accurately to make informed decisions. Plus, you get live, phone-based training and technical support. Leprechaun also offers integrated credit card processing. Other options include hardware and accessories, automated appointment reminders to clients, gift cards, and online business classes. Call (800) 3731684 for a free demo CD or visit www.nailsmag.com/fifi/20442. www.nailsmag.com/fifi/20232

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{

QA } AND

I own a salon and spa in Maryland. I have been looking for a nail technician and it has been impossible for me to find one. I have put out ads but I donâ&#x20AC;&#x2122;t seem to get anywhere. What is the best place to find one? Finding a new nail technician is something that takes time and preparation to accomplish successfully. Before you place that next ad we recommend you look in the mirror and assess the following: > How are you relating to it? The energy you are putting in will dictate the results. Notice your thoughts and your energy. You can either be creating an amazing new career for someone (all about them) or you could be ďŹ lling a station (all about you). When you make it about them and creating an amazing career for others and you start from this philosophy, you create magnetism and attraction. > Put your house in order ďŹ rst. Be sure you have all of your policies, procedures, training plan, new-hire orientation, and job descriptions in place before you place the ad. This will give you more conďŹ dence and that will come across in the interviewing process not to mention leading to an increase in staff retention. > Use multiple resources at the same time. Run advertisements on Craigâ&#x20AC;&#x2122;s List, in the local newspaper, on LinkedIn, and offer your team a referral bonus for helping you ďŹ nd a new nail tech. Ask your sales consultants if they know of anyone relocating to your area and to keep an eye out for you. Go to schools and teach classes to nail students and host an open house. Do all of this at the same time and be sure to manage which strategy is giving you the most calls and candidates. At the end of the day, stafďŹ ng your business is always going to be an area of focus and importance. Just remember that when you shift your approach and redirect your frustration into action you will get the results you are looking for. â&#x20AC;&#x201D; Steve Gomez is the professional development manager and international trainer at Milady (www.milady.cengage.com).

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Does anybody use the Yellow Pages anymore? What about the online Yellow Pages? Should I consider paying for advertising in the online Yellow Pages or is my money better spent elsewhere? If I were going to advertise anywhere right now it would not be in the Yellow Pages or Yellow Pages online. Think about when you want to ďŹ nd or search for a business. Usually, the ďŹ rst thing youâ&#x20AC;&#x2122;re probably going to do is a Google search. In my opinion, the Yellow Pages are simply no longer relevant and Yellow Pages online does not produce top-of-the-mind awareness, meaning itâ&#x20AC;&#x2122;s not the ďŹ rst place people would think to go to ďŹ nd a business. So, for those reasons, I believe that your ad dollars would be much better spent either on Google AdWords or Facebook ads. â&#x20AC;&#x201D; Tiffani Douglas is a nail tech and the author of Social Media Marketing: A Guide For Beauty Professionals (www.tiffanis-beautyparlor.com).

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Shop SallyBeauty.com or call 800-ASK-SALLY

Have a business question?

(about marketing, pricing, personnel, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.

phone: 800.438.8594 email: info@grahambeauty.com on the web: grahambeauty.com www.nailsmag.com/fifi/20196

SEPTEMBER 2011

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BUSINESS} reader to reader Who did you use as your hand model for your state board exam and why did you pick that person?

I was supposed to take my daughter, but at the last minute, my friend (who was taking her exam at the same time) had her model back out. I called my husband and begged him to drive up to L.A. and be my model so my daughter could be my friend’s model. Luckily, my husband was such a trooper and drove up to be my model. He sat there while I put enhancements on his hand and painted all his nails red. He said he was so embarrassed at the end of the exam when they told all the models to leave, red nails and all.

Sherrie McCarter

failed. Turns out I passed my tests (written and practical) with ﬂying colors, plus not only is Natasha still my friend — she is now my sister-in-law!

Nykicia Anderson Upper Marlboro, Md.

Sharon Frenz I used my mother-in-law because she remains calm in any situation. I forgot my tips and a few small things went wrong but she remained calm and quiet, and everything turned out great.

Stacey Wolfe

I used my friend, Natasha, who was also my brother’s girlfriend. I don’t think I would have made it without her. I was so nervous. I spilled my breakfast and could not open my carton of orange juice. I ﬁnished my written exam in about 20 minutes and I came out of the room balling my eyes out because I just knew I had

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I used my grandma. My mom had used her 17 years earlier, so she had been there before.

Nici Rodriguez

Monica Lowden Simple Elegance, Norman, Okla.

My husband. If I failed I wanted him to be the one who comforted me.

I had to take the practical exam twice. The ﬁrst time I used my best friend because she had been my model for my mock boards in school and knew what was required of her. When I failed and wasn’t sure why, I used my husband for the retest, because he knew the procedure almost as well as I did from helping me study and would be able to tell me what I missed if I failed again. Thankfully, I didn’t!

Joanne Boice Haute Pink Studio, Santee, Calif.

Fancy Fingers, Libertyville, Ill.

The Nail Boutique, Tomah, Wis.

Spa Mystyk, Chicago

Retro Beauty Bar, Los Alamitos, Calif.

I used my mom because I knew she wouldn’t be upset if the nails turned out bad. She still wore them. But that was over 27 years ago. Now she loves wearing my nails.

accidently nipped a hangnail too close. We couldn’t talk, so I breathed quietly through my lips, “Use all your Air Force training and don’t bleed!” Thankfully, he didn’t bleed and I applied the acrylic and ﬁberglass perfectly!

I had to be there at 8 a.m. so I stayed with my two sons in their apartment the night before. I called my model and she was nowhere to be found. I was panicking! My 27-year-old son became worried for me and volunteered! He came dressed in a suit because he had to go to work after. While I was doing the manicure, I

SEPTEMBER 2011

Anne Schlegel Nailed It!, Racine Wis.

Next question: What’s the nicest thing a client has ever said to you? [Answers will be printed in the December 2011 Issue.] Share your opinion on the topic by e-mailing your response by September 15 to sree.roy@bobit.com. Please include your name, salon name, city, and state with your response.

.com

ILLUSTRATION BY AJAY PECKHAM

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BUSINESS}

Huddle Time Team building is essential for a salon’s success and not as difficult as you think. Daily communication creates clear objectives and promotes participation by all. BY HEATHER GOODWIN

Bring up the subject of staff meetings to many salon owners these days and they will either break out into a sweat or change the subject immediately. This is probably because in salons all across the country, owners have been conducting team meetings for years, and for many of them, the outcomes are less than desirable. Salons all over are opened each year by talented, passionate technicians and people who love to serve others. What many fail to realize is that in order for any business to succeed, the focus has to be on growing the teams on board. The team is the nucleus of any salon. So, what stops so many from working in harmony? “People want to be celebrated, not tolerated,” says Lance Courtney, a Certiﬁed Dream Coach and business coach with Inspiring Champions, a San Diego-based coaching and

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consulting ﬁrm. “They want a blamefree culture where not only triumphs are acknowledged, but where mistakes are OK too.” Let’s see if you can relate to one of these scenarios: Salon meetings happen once a month; everyone sits on one side and the owner stands in front, lecture style. A few share thoughts, most stay silent — until a controversial issue is brought up. People become defensive, it takes too long to cover that issue, and before you know it, time’s up. Most things go unmentioned and unsolved. Another scenario: The owner does all the talking with little sharing, doesn’t really connect with the team and wonders why there’s always so much turnover. But my personal favorite, which I just dealt with on a recent coaching call with an owner, is the fact that so many salons never even hold a meeting. Like at many salons,

SEPTEMBER 2011

people don’t show up on time, or even at all, and this particular salon owner felt so beat up with all the negativity at the meetings, she cancelled them all. Fortunately, there are solutions. Consistent communication with your team (yes, I said team, not staff) doesn’t happen once a month or once a quarter. It happens daily. It comes from everyone being really clear on what’s expected. “Define the rules of the game, everyone’s roles, and what the finish line looks like first. Then do a check in with each member before you begin,” says Courtney. “That’s your greatest model for success.”

GROUP HUDDLE At the most recent Premiere Show in Orlando, the team from Inspiring Champions led a group of 120 salon owners in an activity to bring this point forward. We very clearly explained the goal, engaged each individual at the same level, let

ILLUSTRATION ©ISTOCKPHOTO.COM/LORDALEA

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Heather Goodwin is the owner of A Totally Unique Nail Boutique in Palm Harbor, Fla., and a certiďŹ ed success coach with Inspiring Champions.

the team determine the â&#x20AC;&#x2DC;howâ&#x20AC;&#x2122; of the process, and gave them a clear picture of the ďŹ nish line. It was the type of activity that required each member to help someone else ďŹ rst in order to help themselves. But the best part was that we took away arguably the most used, or abused, communication tool ďŹ rst, and thatâ&#x20AC;&#x2122;s your voice. They had to complete the task in silence! Then little by little we would allow encouraging words like â&#x20AC;&#x2DC;Go!â&#x20AC;&#x2122; or â&#x20AC;&#x2DC;Yes!â&#x20AC;&#x2122; to enter in, and boy did the speed and accuracy pick up. It was amazing to see the light bulbs go off in peopleâ&#x20AC;&#x2122;s heads. They got it. When a group is focused on the same goal, enrolled into the same vision, that singleness in purpose can change a breakdown into a breakthrough. Owners today are realizing they are exhausted and bitter from trying to control everything. They cannot keep their hands in it all. Theyâ&#x20AC;&#x2122;re realizing they have to make some new choices. Delegating and enrolling their team in daily operations is an effective way to leverage their time and move forward more quickly. Itâ&#x20AC;&#x2122;s about creating more leaders, not followers, and keeping everyone connected. One way is through education. That may mean utilizing an entire team to come up with ideas for continued education and encouraging each member to research the trainings and contact those involved to present at a future meeting. Another way to bring people together is to create a â&#x20AC;&#x153;star barâ&#x20AC;? or another acknowledgement/hero board to celebrate the efforts of the team. Use a daily â&#x20AC;&#x153;huddleâ&#x20AC;? format that works for your team. Because not everyone will arrive at the same time in all salons, use a communication tool that everyone is responsible for checking each shift to keep everyone on the same page. Note the goals for the day, acknowledge a hero, share the lowdown on things missing or broken, note if someone is sick, and include other tidbits and tips. Taking turns on whoâ&#x20AC;&#x2122;s responsible for ďŹ lling in some of the huddle sheets will keep all members engaged in the outcome. Understanding that we have two ears and one mouth will also shift the dynamics in communicating with your teams. You donâ&#x20AC;&#x2122;t have to be brilliant all the time. (Whew, what a relief!) By asking open-ended questions to your team and allowing them to come up with solutions it generates more accountability and creativity. That creativity has developed mini team leaders, promotions, and several cool events to market salons everywhere. When things donâ&#x20AC;&#x2122;t go as planned, avoid asking â&#x20AC;&#x153;Why?â&#x20AC;? That invites great excuses. Instead, look for what may have been missing in the process to create a new outcome next time. Remember that what you feed grows. Feed your team opportunity. Feed them accountability and structure a safety zone to try things on. Things may not turn out as planned, but the support of the entire team will guide them forward to their goals and celebrate in their success. When you eliminate the chaos, everyone grows.

www.nailsmag.com/fifi/20262

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)LJ

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BUSINESS}

Q&A: Alisha Rimando Botero You might recognize the name Alisha Rimando from her many years on the competition circuit and as a much-sought-after international educator. Well now she’s married and working at Red Door Spas as the national training director of nail services. And she’s looking for more than a few good techs to join her. BY HANNAH LEE

For the past 16 years, Alisha Rimando Botero has been one of our industry’s top educators. In her ﬁrst two years, Alisha taught classes in more than 100 beauty schools and vocational techs across the United States. As she expanded internationally, her focus turned to Asia, where she dedicated eight years implementing artistic training programs and marketing strategies that resulted in the opening of more than 100 nail salons and seven schools in Japan. On the competition circuit, Alisha ranked on the NAILS Top 25 list for

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many years and earned a World Champion title in Austria in 2005. She’s worked for several well-known professional nail companies and was one of the founding partners of Entity Beauty, helping to develop the company’s nail enhancement products, skin care, polish collections, and natural nail treatments. She’s no stranger to photo shoots, celebrity work, and fashion shows, and last year she became a published author, working on Milady’s Standard Nail Technology Workbook 6th Edition and Milady’s Standard Nail Technology and Standard Cosme-

tology 2010 textbooks. As you can see she’s already had quite a career. And her current position as national training director for nail services at Elizabeth Arden Red Door Spa Holdings has her on the hunt for nail technicians. When I bumped into her at the Orlando show back in June she told me business was so good that they were looking to hire between ﬁve and 10 new nail technicians at practically every location. I thought it would be interesting to ﬁnd out a little more in case any of you are looking for new jobs. >>>

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Red Door employs about 260 nail technicians in its 32 locations. And believe it or not, they’re still looking for more techs to join the team. Q HANNAH: It’s been a while since

we’ve heard from you. What are you doing now? A ALISHA: I’m the national training director of nail services at Red Door Spa Holdings and I’ve been here for almost two years. Our executive ofﬁces are based in Stamford, Conn., and I live in Long Island, New York. Q HANNAH: What are some of your

responsibilities at Red Door? A ALISHA: I help to create the nail proto-

cols and services for all 32 Red Door Spas. I also create brand standards for the nail division and research and develop new technologies and products for our services and retail offerings. Part of my job also includes creating the training programs to teach Red Door trainers and technicians all of the protocols and standards we’ve developed. Lastly, I help assist in recruiting trainers and technicians for all of the locations. Q HANNAH: How many locations do you

oversee? How many nail techs? A ALISHA: Red Door has 32 locations

(located in New York, Connecticut, Texas, Florida, California, Washington, Arizona, Illinois, Virginia, Washington D.C., Maryland, and New Jersey). In all that’s about 260 nail technicians.

Q HANNAH: What are you looking for in

a potential nail tech? A ALISHA: Red Door Spas is currently

accepting resumes for highly qualiﬁed and talented full-time nail technicians. You’ll be responsible for providing a high standard of nail services, including manicures, pedicures, nail tips, extensions, acrylics, wraps and other treatments, accurately and thoroughly, in accordance with established procedures. The ideal candidate is outgoing, self-motivated, and enthusiastic with a professional appearance and a passion for delivering exceptional guest and technical service. Applicants must possess a valid state license, two to three years industry experience and the desire for continuing education along with the ability to work well in a team environment. Q HANNAH: What are your goals for the

coming year? A ALISHA: We just added autoclaves to

every location and are introducing some amazing new seasonal services this fall. I am also working on a “medical pedicure” to help solve the concerns for our guests with problem feet. With the changes in protocol and service we have increased our guest retention — keeping our technicians’ schedules packed! With this growth every location of Red Door is focused on recruiting and training.

Q HANNAH:

What’s your biggest obstacle? A ALISHA: Our biggest obstacle right now with the amazing growth of the nail department is ﬁnding passionate nail technicians. We need nail technicians with a love for their industry and the dedication to learning ﬁve-star services the Red Door way.

Q HANNAH: If someone is reading this

and wants to ﬁnd out more about employment at Red Door Spas, what should they do? A ALISHA: Anyone interested in more information about our nail tech positions can e-mail his or her resume to eajobs@rdspas.com.

www.nailsmag.com/fifi/20257

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SEPTEMBER 2011

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BUSINESS} salon profile The pedicure area is tucked away in the back of the salon allowing technicians to lower the lights during services. Vanessa Ginder Dinkel, co-owner and manager, called the pedicure area “a good massage turf” for the reﬂexology specialty service.

A Boutique Nail Salon That’s Heavy on the Boutique While the nail area of Diva A Nail Boutique in Fresno, Calif., serves as the hub of the business, the salon’s retail boutique accounts for 80% of its revenue. BY JOANNE M. TUCKER It’s not easy to be a diva when the going gets rough. But when opportunity knocks, and a nail salon falls into your lap, the diva in you just might come out. In January 2009, the Ginder family faced a hardship after grandfather Edward “Eddie” Vitali passed away. Vitali was survived by his wife, 85-year-old Diva. A year later the Ginders, who’ve been involved in property management for around 30 years, were faced with something that would normally result in a headache for the family. In May 2010 a business vacated one of their buildings, leaving behind a nail salon in Fresno, Calif.

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The Ginders felt inspired and chose to who became sick after the death of keep it. “We thought, since we have this her husband Eddie — a man she was nail place, what are we going to name married to for 62 years. “She went into a downward spiral,” it?” remembers Vanessa Ginder Dinkel, co-owner and co-manager of the salon. says Ginder Dinkel, adding that after “Duh,” she laughs, “My grandmother’s telling her grandmother about the salon name is Diva.” Ginder Dinkel and her and their decision to name it after her, mother Debbie Ginder have now owned Diva’s health changed immediately. >>> and managed Diva A Nail Boutique since services began just a month after they were Salon Name: Diva A Nail Boutique handed the keys. Location: Fresno, Calif. The nail salon acts as more Owner: Debbie Ginder and Vanessa Ginder Dinkel than just a business to this Square Footage: 2,650 family because every day it Opened: June 2010 plays a therapeutic role in Number of Nail Techs/Total Staff: 5/8 their lives, especially for Diva,

QUICK LOOK

Specialties: Reﬂexology and party appointments Website: www.divanailboutique.com

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1. A main line of products used and sold is from Diva and Diva’s Eddie for Men, created by Ginder Dinkel. 2. From the entrance, clients can easily browse while waiting for services.

POLISHING A HIDDEN GEM In its French decor and tulle fabrics, Diva sits next to another family business, Preen Salon. Diva provides the nail services and a boutique specializing in women’s plus-size clothing and accessories, and Preen Salon provides full hair and makeup design. The two salons are located in what Ginder Dinkel describes as an up-andcoming office park and retail area of Fresno called Palm Bluff. What were originally large, grassy grounds are fast developing. The family’s largest problem in making the business grow is that Diva doesn’t have street exposure. The salon is tucked behind a law office and financial adviser. “It’s a terrible thing for us,” says Ginder Dinkel, adding, “Whenever a customer walks in amazed at the salon, I always say we’re a diamond in the bluff.” The nail boutique accepts walk-ins, but without street exposure Ginder Dinkel does a lot of promotion through online advertising via social media sites like Facebook and Twitter. She offers first-time client discounts, coupons, weekly giveaways, and other promotions through charities. Ginder Dinkel notes a deal in December 2010 on the deal-finding website LivingSocial.com was a successful marketing tool for the salon. “People can always find a way to get in for a little cheaper,” she says. The salon also pays to ensure a presence in online search engines, and has been featured in Fresno Magazine. In other marketing strategies, as of press time Ginder Dinkel was collaborating with a local radio station to have a “Rock Star” event, where people can get deals on rock star nail designs. “We’re just reaching out to www.nailsmag.com/fifi/20271

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the community as much as possible and using what we have to keep people coming back here,” Ginder Dinkel says. Gelish and rock star are favorite nail styles in Fresno, she says. “Everyone likes sparkle, sparkle, sparkle up here.” To reach a broad range of customers, the salon has a casual feel. “It’s a comfortable place; it’s not pretentious and it’s very inviting,” she says, adding that men can be divas too, making up

With the boutique as a big money-maker at Diva A Nail Boutique — contributing up to 80% of the salon’s revenue — Ginder Dinkel provides a ﬁtting room for customers to try on clothes she brings up from the Los Angeles Fashion District.

around 5%-10% of the nail boutique’s clientele. Diva offers its clients water, tea, coffee, and snacks. The technicians might even spend time helping a customer shop in the boutique.

MANAGING THE INNER GODDESS

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Diva is a booth rental salon, allowing service pricing to vary among the nail stylists. The services aren’t the cheapest of the area, says Ginder Dinkel, but giving high-quality services is the salon’s goal. “I have a lot of people unwilling to deviate from that $15 manicure.” According to Ginder Dinkel, Diva salon competes with about half the market in Fresno. Ginder Dinkel and her mother Debbie use the experience of other salon owners to learn about the world of nails, while staying abreast of industry magazines and online sites as well. They used other similar bracketed salons to come up with the initial pricing. The exchange of information also goes the other way. Diva technicians offer training to outside nail stylists. Cleanliness quickly became a top priority for the nail boutique, says Ginder Dinkel, who avoids using jets for any of the spa equipment due to the bacteria build-up that can occur. “If you think you’re clean, we’re cleaner,” she says. Technicians are required to keep a pedicure log to help keep oversight of cleanliness. They also do mock inspections of each other’s stations and invite technicians to come from other salons to do the same. Another one of Ginder Dinkel’s mainstays is her management style. “I don’t micromanage,” she says, adding that if there’s one thing she has learned, “People appreciate it more when you treat them with professional respect.” Ginder Dinkel deals with any staff problems immediately. If someone has an issue, she addresses it. But when it comes to beauty shop gossip, she says, “I won’t allow it because I’ve seen it too many times.” This approach allows a warm environment for technicians and clients alike. “It feels more like a family

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than a working environment but not in an intrusive way,” she says. Over the last year, Diva has fared well through penny-pinching times, which haven’t been easy for any nail salon owner. Ginder Dinkel attributes this hard work to her mother Debbie. “I’ve never really seen her afraid of anything — she has always been that strong person, where if anything happens she doesn’t get discouraged,” Ginder Dinkel says. “I

don’t see many people with that ﬁre with everything that’s happening; she’s always like ‘oh we can do that.’”

ALL DIVA, ALL THE TIME Ginder Dinkel sells her own products: the Diva line and Diva’s Eddie for Men. “I had been dabbling with making my own skin care products for a couple of years, and then I found this chemist,” she says. Once she had a place to sell the product, she

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Open for more than a year, Diva is looking to offer classes and training to its technicians, but for now they learn from each other. Pictured are four of the manicurists. (Maria Laursen and Lisa McFall give Andrea Packey and Lori Adams manicures.)

moved forward with its creation. Her line includes products such as sugar scrubs, lotions, soaps, salt scrubs, and massage oils. The nail technicians receive discounts on the boutique items and 10% commission if they sell Diva products. “I’ve had a lot of positive feedback on the product,” Ginder Dinkel says. “My manicurists choose to use the products in their back bar — I do not force anything on them. It’s all their own choice.” The Diva lines include mostly salon and spa-related items, but also consist of items like shower gel and lip balm. Diva’s Eddie line even contains a shoe powder for men. The boutique, where mostly everything sells for under $50, has proven an important element for Diva. According to Ginder Dinkel, the boutique makes up around 80% of the salon’s revenue. She is currently looking to develop an online retail site for the boutique, which could help market the salon as well. “Having the boutique definitely helps with the rent,” says Ginder Dinkel, an accountant who actually lives in Los Angeles’ Fashion District. While this forces her to commute regularly up to Fresno — a four- to five-hour drive — living in that part of Los Angeles allows her easy access to the newest styles and wholesale shopping for the boutique. Though fashion isn’t always the same in the Fresno area compared to Los Angeles trends, eventually it catches up. “Leggings were a hard sell, but it worked out,” says Ginder Dinkel, who added that she also does personal shopping for clients on occasion. She enjoys this part of the job and having access to a large fashion market helps, where recently she had to find a purple cowboy hat for a customer — and was successful.

SEPTEMBER 2011

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Experience the Freedom of Portability with the New Upower-2G

the New Upower-2G One winner every month until December 31, 2011 Register Now at www.Kupainc.com Here is your chance to Win the hottest new product in the nail industry–the portable Upower-2G. Leave behind the cords and outlets and take along full-size power. The all New Upower-2G electric nail filing system is manufactured exclusively for KUPA in Japan. The Upower-2G’s advanced rechargeable Lithium Ion power supply, provides hours of unrestricted use without sacrificing power. Starting June 30, 2011, and at the end of each month, we will choose a random winner from all who register. Enter only once to qualify. All non-winning entries will remain in the pool of entrants until the final drawing on December 31, 2011. No purchase necessary to win. To register, go to http://www.kupainc.com. Winners will be posted on facebook: http://www.facebook.com/kupainc.

Scan the QR code and enter to Win the New Upower-2G or visit www.kupainc.com. Download a free barcode reader at your mobile app store.

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HEALTH} EVERY WOMAN CAN NAIL BREAST CANCER

can With your support, you pe Ho for s Bra the p hel for the Coalition raise money distribution of Post Mastectomy Bras and Prosthetics for women cer. aďŹ&#x20AC;ected by breast can n will This Nail Art Campaig from ns atio bring in don to tes Sta ited Un the oss acr can we t tha so our foundation continue to distribute our e! garments Free of Charg So please join our cau visit us at:

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Na Artists Nail N C Ca Can Help B Breast Be Beat Ca C Cancer The Bra The Th Bras for Hope Coalition is asking for fo or your you support in raising money for the of post-mastectomy th he distribution dis bras bras and a prosthetics for women aff a ected ecte by breast cancer. Bras for for Hope Ho is sponsoring a nail art contest and awareness campaign. c conte For Fo a $25 per salon registration fee, your nail artists can vie to win y the Bras B for Hope Nail Artist of the Year Y Award. Participating nail artists artis will submit photos of the breast brea cancer pink ribbon logo on a nail or nail tip. Salon clients are encouraged to support the cause cau by making donations of $5 for which they will receive a pink pin nail ďŹ le. The top donating salon will win wi a trophy. The top three nail na artists will receive $100. The Th salon and nail artist will be featured in the Bras for Hope E-zine and in NAILS. H The T deadline for entries is October 31. O For more information, go to www.BrasForHope.org. w >>>

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Turn Back the Hands of Time Keep clients’ hands looking young with the Youth by Cuccio Naturalé manicure service. Start offering this service to even your youngest clients, says the company, as it’s never too early to get clients to maintain their skin’s appearance. Use the new Youth Kit to make three simple additions to your traditional manicure giving you a quick and easy transition into a brand new service. Step 1: Exfoliate. Use the Pomegranate and Fig Skin Polisher. Apply a dollop of polisher to the desired area and gently rub in a circular motion. By rubbing in a circular motion you are maximizing the effects of sloughing off the dead skin cells to reveal a softer texture to the skin. It can be rinsed off or removed with warm moist towels. Step 2: Accelerate moisture. Grapeseed Hand Anti Oxidant Oil contains naturally derived peptides and polyphenols from grapes reducing the aging process by fighting against daily environmental insults. The grapeseed oil is sprayed on the hands before the deep dermal wrap is applied to give an intensive hydrating treatment. Simply spray on the hands and feet and paint the wrap right over the oil. Deep Dermal Transforming Wrap is an intensive hydration treatment for dehydrated skin cells. Step 3: Lock in moisture. The Pomegranate & Açai Butter Lyte is a lightweight, whipped cream that instantly melts into the skin to lock in the hydration for a 24-hour time period. The synergistic duo of ingredients makes for a powerful antioxidant treatment. The kit can also be used on clients’ hands during a hair color treatment or facial as an add-on service. For more information, go to www.nailsmag.com/fifi/20451.

Pedicure

ion Form

Informat

____ _________ _________ _________ _______ _________ _________ Name: ___ _________ ___ ____ ___ _________ _________ _________ Phone: ___ _________ _________ Email: ___ es below: ropriate box ck the app No Please che Yes Question betic? dia you Are e allergies? ____ Do you hav _________ _________ _ : _________ _________ dications _________ Current me _________ ___ ___ ______ ions dit _________ con of these feet, which t to your With respec erience? Usually do you exp At Times Never Condition t Cold Fee Dry Skin n Cracked Ski Itchiness n Peeling Ski ing Sweat Hot Feet Blisters Skin Fungus Nail Fungus ed Nails Discolour Thick Nails sation Tired Sen sation Heavy Sen Foot Odour ild-up Callus Bu Corns rts Plantar Wa ? like to see s would you _________ rovement _________ What imp _________ ______ _________ ___ _________ ___ ___ ______ _________ ___ ___ ___ ______ _________ _________ _________ _________ tlogix.com ___ foo ___ ___ : Signature Group Inc.

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is Footlogix™

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a trademark

Actu Actually you can just download it from the Footlogix website. The comprehensive pedicure consultation form hen contains a list of foot conditions with co easy-to-check boxes. On the back is ea a handy pedicure service record that allows you to track your client’s hisa tory. To download the form, go to t the t Professional Resources page at www.footlogix.com.

of KvG

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Rebuild Damaged Nails Nailtiques’ After Artificial Kit is a therapeutic treatment for nails recovering from acrylics, gels, and wraps. The kit includes two specially developed formulas of Nail Protein and a jar of Cuticle & Skin Gel. The protein formulas offer a special combination of ingredients that bond the nail layers together. This helps to build a strong nail foundation resistant to peeling, chipping, and splitting. Nailtiques’ Cuticle & Skin Gel is a thick, concentrated, glycerin- and aloe-enriched formula that conditions and penetrates deeply into the skin. Begin treatment with Formula A. Upon completion, graduate to Formula B. Apply the Cuticle & Skin Gel sparingly and regularly to dry areas of the skin and cuticles. For more information, go to www.nailsmag.com/fifi/20452.

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My back is aching and I need a new chair. What should I look for? Your chair should be height-adjustable and set at the height that allows your thighs to be horizontal and feet flat on the floor. Look for a five-pedestal base with casters that swivels easily. Make sure you’re sitting straight with your lower back at a 90-degree angle. A vinyl or similar covering will be easier to maintain than cloth (and it’s allergen and dust-free). The seat pan should at least one inch wider than your hips and should not touch behind the knees. It should be a high-density foam and distribute weight evenly. Continuous use of low-density foam can cause it to become permanently deformed and then it will not provide adequate cushioned support. — Robin Stopper Renner is the owner of Nails by Robin in Mount Dora, Fla., and R.S.Innovations, LLC, maker of the Wrist-Assist (www.wrist-assist.com).

YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too? The One That Works Salon Air Purifier was designed to remove bad smells, strong odors and nail dust. Your clients will be impressed by how fresh your salon air is from the moment they walk in! Convenient Size: 16.5” Diam. 15” Height

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I have a client who became allergic to acrylic nails, so I switched her to gels and now, after 1 1/2 years, she has started having the same reaction with gels. A few of her fingertips swell and crack. What should I do? She still wants nail enhancements. Clients who develop allergic sensitivities to both UV gel and liquid-andpowder products should not continue to wear these types of products. Artificial nails are considered safe for most, but not everyone is a good candidate for these services. Clients who can’t properly maintain their own nails or those that may suffer from adverse skin reactions should avoid wearing artificial nails. Nail technicians who ignore the warning signs of adverse skin reaction may also set themselves up for legal liability, since nail services should only be provided to clients with healthy nails and skin. — Doug Schoon is chief scientific advisor for CND.

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HEALTH} under the microscope

Bunions A bunion is a bump on the side of the foot caused by an enlargement of the ﬁrst joint of the big toe.

Bunions are caused when the arch of the foot drops. This forces the joint of the foot to carry a heavy load over long periods of time in ways it was not designed to. The toes begin to bend outward to compensate for the dropped arch, adding pressure to the joint. The pressure causes extra bony growth and fibrotic tissue to build up around the joint and a bunion develops. Left untreated, bunions can become quite painful and the joint can bend so severely that the big toe crowds out the other toes.

What is it?

Often thought to be caused by poor footwear, bunions are most often the result of inherited foot structure. While heredity is the main culprit of misaligned bones and of the dropped arch that causes bunions, it’s not the only one. A foot injury can cause a misalignment, as can a neuromuscular disease or arthritis. An occupation that puts extra stress on your feet can be a cause, as can high-heeled or ill-fitting shoes.

How do you get it?

To alleviate the pain associated with bunions, clients can soak their feet in a warm bath, take a pain reliever such as Tylenol or Advil, or apply ice to the inflamed area. Other remedies providing immediate relief are wider shoes and bunion pads. Once pain develops from a bunion, it’s likely the condition will continue to deteriorate. There are many types of bunion surgeries, though often surgery will include a full or partial bunionectomy. A bunionectomy includes removing the swollen tissue around the big toe joint, straightening the toe by removing part of the bone, and permanently joining the bones of the affected joints.

How is it treated?

When a client comes in with a bunion, techs can inform her of the root problem of bunions: a flattened arch and a misaligned, highly-pressured joint. Techs can recommend a number of noninvasive treatments. It should be noted that non-invasive treatments don’t cure bunions. However, they can provide relief from the pain, and they may prevent the bunion from becoming more severe. A pedicure with a warm water soak may provide temporary relief.

What can a tech do?

People with flat feet are more likely to develop bunions because of the lack of arch support in their feet. This doesn’t mean that bunions are guaranteed to develop if a person has flat feet, but it does mean those with flat feet need to be more proactive about foot care and bunion prevention. Custom orthotics are often a wise investment. Orthotics will support the arch and reestablish more normal movements. Additionally, clients with flat feet should avoid high-heels and narrow shoes. Poor footwear will add extra pressure to an already over-used joint.

What else?

David Martin, D.C. contributed to this article.

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For more information about bunions, log on to www.nailsmag.com/encyclopedia.

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HEALTH} A Day in the Life of a Nail Doctor A New York City-based dermatologist specializing in nails, Dr. Dana Stern takes us on a tour of her day — complete with melanomas, onycholysis, paronychia, and more. BY DANA STERN M.D. Dermatologists treat skin, hair, and nails. I am a board-certified dermatologist who specializes in the treatment of nail disorders including nail infections, inflammatory diseases of the nail, cosmetic issues related to the nail, and cancers of the nail. I also perform surgery on the nail unit including biopsies and excisions. Many people ask me how I became interested in such a niche area given that there are so few physicians with a specialty in nails. Like most things in life, it was somewhat random. Early on in my training at Mount Sinai Hospital in New York City the chairman of my department encouraged me to apply for a research grant to study nails. He suggested I study brittle nails because it was such a controversial topic in the medical literature. In 2007, our first study was published in The Journal of The American Academy of Dermatology and contributed a lot of useful information to the field. I have been passionate about nails ever since. I typically see nail consultations and do nail procedures on Mondays. Most of my consults are from other dermatologists, physicians, or patients who have read about me. Occasionally I see patients referred from nail salons. While I don’t see my first patient until 10 a.m., by then I have fed breakfast to my three boys and our dog, skimmed the morning papers, answered e-mails, gotten everyone dressed, and taken my oldest, who is 3, to a gym class. By the time 10 a.m. rolls around, I’m on my third coffee and ready to see my first patient.

CONSULT #1 Patient is an 80-year-old Latina female who presents with a complaint of a dark pigmented band at the left ﬁrst ﬁngernail that has gotten wider within the last several months. She is referred by another dermatologist. There is no family history of skin cancer or melanoma. She denies trauma to the digit. Assessment: I recommended that the nail be biopsied given the recent change in width, the involvement of the thumb (the most common digit for melanoma), the single digit involvement, as well as the appearance of the nail (the band has several colors within it and is very dark). Multiple pigmented bands are very common in certain ethnic groups, however, when I see a single band I am more concerned. The biopsy that I performed showed a melanoma in situ, which is an early and treatable stage of melanoma.

CONSULT #2 The patient is a 52-year-old French woman who has a separated right great toenail for one and a half years after someone stepped on her toe. The nail tested positive for fungus at one point and has been treated with several medications. Assessment: Severe onycholysis (separation of the nail plate from the nail bed) with possible onychomycosis (fungus). The yellow area of the nail plate is the area that is entirely separated. When the nail is separated, there is a space under the nail where infections such as yeast, bacteria, and fungus can occur. When cosmetic products such as polish remover leak under the nail, they come into contact with the unprotected nail bed and can cause an irritation and prevent the nail from reattachment. When I see these patients, I test the nail to see what is growing underneath. It is important for these patients to avoid any nail cosmetics during the treatment period. They are advised to keep the nail as dry as possible because things like yeast love warm, moist environments. These patients are also instructed to keep the nail clipped as short as possible. This patient was dedicated to the regimen and achieved complete reattachment of the nail. >>>

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SEPTEMBER 2011

7/26/11 10:41:48 AM

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CONSULT #3 The patient is a 69-year-old African-American male who presented with a history of several infections at the right first fingernail on and off for two years. He has recently been seen by a dermatologist who prescribed an oral antibiotic, but the patient had not started taking it yet. He reports picking and cutting at the cuticles. Assessment: Acute paronychia is a bacterial infection of the nail. If you look at this image, you can see that the area near the cuticle is inflamed and that beneath the nail plate there is a whitish coloration. There was significant pus beneath the nail and it had a foul odor. It is important that a patient with an infection like this is treated by a dermatologist as soon as possible. The nail fold was drained and he responded nicely to a regimen of oral antibiotics, topical antibiotics, and soaks. This may have occurred because the cuticle was cut and picked at. The cuticle is the nail’s natural seal and it serves to protect the nail from infection. When there is no protective seal, infections can enter the nail and result in paronychia.

NAIL BIOPSY

This patient is a 34-year-old African-American female who had been seen in consultation for a pigmented band at the left second ﬁngernail that she has had for 10 years but that had recently widened. I scheduled her for a nail biopsy. This turned out to be another early stage melanoma. Treatment is complete permanent removal of the nail with a skin graft. The patient is doing great. When melanoma of the nail is in the early stage (in situ), the treatment is to remove the entire nail unit. When the nail unit is removed, the nail matrix is also removed and there is subsequently no further growth of the nail ever. Any melanoma that is more advanced results in amputation of the digit and the patient’s prognosis depends on whether the cancer has spread to the lymph nodes and beyond.

CONSULT #4 The patient is a 61-year-old female with a complaint of problems with her big toes for approximately one year. Most recently the left great toe-nail has turned green. She has not been treated previously. She has pedicures every two weeks at a professional nail salon. Assessment: Onycholysis and secondary pseudomonas infection of the left great toenail. Pseudomonas is a type of bacteria that likes to live on nails. It produces a greenish pigment. The patient was given an onycholysis handout and we reviewed a detailed treatment regimen together. She was also given a prescription to treat the bacterial infection. She was advised to refrain from getting pedicures during the treatment period. So far she is responding nicely. Toenails take approximately 12 to 18 months to replace themselves, so treatment regimens involving the toenails require patience. Once her nails normalize I will give her the OK to have pedicures again. If onycholysis is not treated in a timely fashion it can result in permanent separation of the nail plate from the nail bed. Around 1 p.m. I eat luch, go through pathology and laboratory results, and call patients.

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I spend the rest of the afternoon seeing general dermatology patients and nail follow-ups. By the time 5 p.m. rolls around I want nothing more than to soak my own tired feet and sit down for a manicure and pedicure. Unfortunately, I rarely have time to myself these days but I did manage to go out for a mother’s day treat at the salon I love in my neighborhood.

SEPTEMBER 2011

7/26/11 10:44:53 AM

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HEALTH} secret ingredient

Resin/Glue Resin in the nail industry refers to a cyanoacrylate glue used for adhering tips to natural nails, for gluing silk and ﬁberglass wraps, and for acrylic dipping systems. So what exactly is in it? Where did it come from? And how are techs using it today?

How it works: Cyanoacrylate is an acrylic resin, meaning it’s derived from acrylic acid, which itself is an organic compound made from propene and ethylene during the refining of petroleum. Cyanoacrylate is structured to harden when exposed to moisture. Just about every surface that glues can bond to contains some amount of moisture, and of course our air does as well, so once exposed to moisture the cyanoacrylate molecules form long chains that make a very strong plastic mesh that quickly hardens. The chemical reaction of resins-to-moisture is in contrast to acrylic products, which harden when the monomer interacts chemically with the powders, or with gel products when the gel is exposed to UV light. This makes resins a quick and easy way to apply product to the natural nail. To make cyanoacrylate easier to handle, it is infused with other ingredients to make it more viscous and move like a gel.

What it is: Resins in the nail industry can also be called glue, and these glues are made out of a chemical called cyanoacrylate. Cyanoacrylate is a common fast-acting adhesive that cures and hardens when exposed to moisture. It’s used today as the main ingredient in “instant glues,” which have well-known brand names like Super Glue and Krazy Glue. Cyanoacrylate was actually invented by accident in 1942 by Dr. Harry Coover. He was trying to create parts for gun-sights during WWII, but became frustrated when his new substance became stuck to everything it touched.

How it’s used for nails: Cyanoacrylate is commonly used with nail wraps to add strength to the natural nail. The cyanoacrylate formula works well with wraps because the glue itself does not add much thickness, while firmly holding the wrap in place. The resin dries without a sticky layer so once it is set it can be buffed to a shine, polished, or have a UV top coat put on. Resins are also used to glue a tip to the natural nail. And they are used in dipping systems in tandem with an acrylic powder to add more strength and thickness to the enhancement for shaping. Soaking in acetone will break down dried cyanoacrylate.

.com Check out the “resin” entry on NAILS Encyclopedia, www.nailsmag.com/encyclopedia, for more articles on everything you’d want to know about resins.

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www.nailsmag.com/ﬁﬁ/20170

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2011 September 18 - 19 hair nails dayspa business

photo: CND

photo: LeChat

photo: Backscratchers Salon Systems

Register on or before September 17th for a $10 savings! Birmingham Jefferson Convention Center Birmingham, Alabama Beauty Industry Professionals Only

scan for more information

photo: Farouk Systems Group

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For more information and to register, visit www.premierebirminghamshow.biz or call 800.335.7469

7/27/11 4:18:41 PM

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Pol sh By Numbers 6

By Hannah Lee Photography by Vu Ong Illustrations by Danielle Parisi

Originating in 1951, paint-by-number kits promised even the least artistic person “a beautiful oil painting the ﬁrst time you try.” By simply matching each color to a number inside the lines on the drawing, anyone can create professionallooking paintings. Using this fun retro

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technique, we present the fall 2011 polish collections — deep, rich hues

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and sparkling glitter tones abound.

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BY THE NUMBERS (a behind-the-scenes look at creating this month’s polish preview)

paint-bynumbers paintings

paint-bynumbers kits purchased before deciding on the final three

people to paint these final three “masterpieces”

hours spent painting the pictures with nail polish

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bottles of polish used to create the paintings

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“

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Heirloom Roses

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WHAT’S INCLUDED:

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1 LCN Red Affair 2 Nailite Lola 3 MK Blackberry Gloss 4 Prolana Convince 5 MK Salsa 6 OPI Are We There Yet? 7 China Glaze City Siren 8 Duri Bloody Mary 9 Nailite Spun Sugar 10 LeChat Hey Girl! 11 China Glaze Traffic Jam 12 Diamond Plum-Crazy for You 13 Duri Grape Swirl 14 China Glaze CG in the City 15 OPI Honk If You Love OPI 16 CND Dark Amethyst 17 Orly Peachy Parrot 18 Nubar Faded Putty 19 Essie Lady Like 20 Duri Pinot Noir 21 MK Red Nose Reindeer 22 OPI My Address Is “Hollywood” 23 SpaRitual Spirit Child 24 LCN By the Dozen 25 Jessica Street Swagger 26 China Glaze Trendsetter 27 Nubar Vogue Vert 28 LCN Mysterious Green 29 Orly Lucky Duck 30 Jessica Showstopper 31 OPI Uh-Oh Roll Down the Window 32 LCN XOXO 33 Duri Dragontini

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“Butterfly Blossom ” WHAT’S INCLUDED: 1 LeChat High Heal Heaven 2 Duri Cabernet Sauvignon 3 Nubar Mod Aqua 4 Essie Power Clutch 5 SpaRitual Rhythm of the Night 6 SpaRitual Instinct 7 China Glaze Skyscaper 8 Orly Fowl Play 9 China Glaze Midtown Magic 10 Jessica Wild Thing 11 MK Champs-Elysees 12 LCN Magnetic Field 13 LCN Milk Chocolate 14 CND Midnight Sapphire 15 Diamond Head Over Teals 16 Orly Sweet Peacock 17 OPI French Quarter For Your Thoughts 18 LCN Natural Beige 19 OPI Color to Diner For 20 Nailite Campﬁre 21 Diamond Falling in Love 22 LeChat Glammed Up 23 Kinetics Bang

2 3 5

10 6

8 7

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“Covered Bridge ”

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WHATâ&#x20AC;&#x2122;S INCLUDED: 1 MK Husky Fur 2 Prolana Work the Room 3 Essie Very Structured 4 OPI I Eat Mainely Lobster 5 Nailite Tawny 6 Nubar Beguiling Carmine 7 Jessica Vampy Vixen 8 LeChat Rocker Chic 9 China Glaze Westside Warrior 10 OPI Suzi Takes the Wheel 11 Diamond Whisper Softly 12 LeChat Smokin Diva 13 MK Smoked Cigar 14 SpaRitual Howl 15 Kinetics The Mirror 16 OPI A-taupe in the Space Needle 17 SpaRitual Sacred Ground 18 Essie Case Study

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Harlan Kirschner (right) of distributor The Kirschner Group Inc. was in a PBA board meeting for much of the day, but he joined Team CA-NV for the last few meetings. Also on Team CA-NV were Melanie Kopeikin (left) of distributor People in Beauty, and myself.

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I visit Capitol Hill with the Professional Beauty Association to talk about pending legislation that could save salon owners thousands of dollars. Part of a PBA Lobby Day team, I met with Congress members to help the beauty industry’s voice be heard.

MY DAY AS A BEAUTY INDUSTRY LOBBYIST BY SREE ROY

aiting in the receiving area of Sen. Barbara Boxer’s office, I was puzzled as to why so many of the stops on the “Go Metro” map on the wall had the same names as the stops in my home of Los Angeles. Peering closer, I noticed the “L.A.” in the corner. Duh. I wasn’t looking at a map of Boxer’s adopted home of Washington D.C. I was looking at a map of her home state of California. All of the Congress members whose offices we visited on PBA (Professional Beauty Association) Lobby Day displayed mementos of their home state or district. My home Rep. Dana Rohrabacher (parts of Long Beach) had mounted surfboards. Rep. Mike Thompson (Napa) had a bottleshaped award from the Wine Institute. In the midst of the hectic craziness that is Capitol Hill — intermittently ringing bells announcing impending votes, advisors and aides scurrying by in suits, a shuttling underground tram reserved for Congress members and their guests — these pieces of office decor are constant reminders of the real reason these representatives and senators are here: to speak for the people, like us, who live back home. It was May 25, and I was on Capitol Hill to connect with members of Congress and share my personal experiences (since I regularly talk to salon owners as part of my job at NAILS) to shed light on the just-introduced Small Business

Tax Equalization and Compliance Act. Together with a team of volunteers mobilized by the PBA, we were here to get more Congress members to co-sponsor and vote for the bill.

THE BILL The Small Business Tax Equalization and Compliance Act (also known as FICA Tax Credit Legislation, S. 974, and H.R. 1957) was introduced in the Senate on May 12 and the House on May 24. FICA stands for Federal Insurance Contributions Act, and if you’re a salon owner or salon employee in the United States you’re paying FICA taxes. (If you’re self-employed, you’re paying SECA, SelfEmployment Contributions Act, taxes, which would be unchanged by this legislation.) As a salon owner, you pay 7.65% in FICA taxes on all employee income, including the wages you pay and customerpaid tips. The employee (for example, the individual nail tech) pays the other 7.65%. What this bill would change is the part of salon owner-paid FICA taxes that covers tip-income. If the bill passes, that portion of FICA taxes would be credited back to the salon owner when she ﬁled her taxes. She would still pay FICA taxes on the wages that she directly pays her employees,

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OUR BUSY SCHEDULE

Our 3 p.m. meeting was with Rep. Howard Berman (right), who represents the district that includes OPI’s corporate headquarters. Here he poses with Eric Schwartz of OPI; the two had met many previous times, as OPI is active in its community.

The PBA focused on setting up meetings with offices where either a Lobby Day participant had a constituent link or where the Congress member is on the Ways & Means Committee, which is the committee that advises the rest of Congress on taxrelated legislation. This was Team CA-NV’s schedule for the day. 9:30 a.m.: Lobby Day Advocacy Meeting, Longworth House Office Building 10:30 a.m.: Meeting with office of Rep. Mike Thompson (D-CA), Cannon House Office Building 11 a.m.: Meeting with office of Rep. Wally Herger (R-CA), Cannon House Office Building 11:30 a.m.: Meeting with office of Rep. Joe Heck (R-NV), Cannon House Office Building 12 p.m.: Lunch 12:30 p.m.: Travel to Senate 1 p.m.: Meeting with office of Sen. Dianne Feinstein (D-CA), Hart Senate Office Building 2 p.m.: Meeting with office of Sen. Barbara Boxer (D-CA), Hart Senate Office Building 2:30 p.m.: Travel to House 3 p.m.: Meeting with office of Rep. Howard Berman (D-CA), Rayburn House Office Building 3:30 p.m.: Meeting with office of Rep. Dana Rohrabacher (R-CA), Rayburn House Office Building 5 p.m.: Welcome to Our World, Cannon Caucus Room

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but the tip income that the owner never personally sees would no longer be her tax burden. She would get a dollar-fordollar credit back on the FICA taxes for the reported tip income. Obviously, that would be a huge windfall for salon owners, who could reinvest the money back into their salons. The PBA estimates the average salon owner would get back $11,000. (The exact credit for a specific salon depends on the number of employees, so for a one- to two-person nail salon, the credit will be less.) Also, the PBA says, it would likely increase accurate tip reporting. Perhaps most importantly, it would level the playing field between the restaurant industry and the salon industry. The restaurant industry has had this tax credit since 1993, which gives restaurant owners a dollar-for-dollar tax credit (now known as the 45(b) tax credit) on the employer’s share of FICA taxes paid on tip income above the minimum wage. Employers in the salon industry aren’t eligible to receive the 45(b) tax credit, even though their employees too earn a large portion of their income through tips received directly by employees, not by the salon. The negative aspects of the bill (which we also had to address with Congress members) include causing the government to lose tax revenue, and still not having a completely level playing field as there may be other industries that rely on tip income that still would not be getting a FICA taxes credit. The bill is touted as bipartisan. As of press time, it was co-sponsored by one Republican and one Democrat in the Senate, and three Republications and

one Democrat in the House. This is the third time the bill has been introduced, but the bill has never been voted on because it’s too small to pass on its own. Small bills like this have to be tacked on to larger bills, I learned, to be voted on. In this case, it would need to be part of a larger tax bill or a small business bill.

MOBILIZING I’d heard of PBA Lobby Day before via press releases and media mentions, but I didn’t know many details about how the day unfolded. So when the PBA’s public relations representative asked me to tag along this year to learn how the lobbying process works (and to then share that knowledge with all of you), I was intrigued…and a bit intimidated. (I’m not as knowledgeable about politics as I am about nails!) Brad Masterson, vice president of Y Public Relations, assured me all of the lobbying would be done in a group and that I’d be well-prepped beforehand. I wasn’t necessarily expected to be an active lobbyist during the day, but I could attend all of the meetings with Congress members, take notes and photos as needed, and chime in when it felt right. So, why does the restaurant industry have this tax credit and the salon industry doesn’t? A big reason is because the restaurant industry was better mobilized than we were. “Lobbyist” can have a bad connotation, but lobbyists tend to only make the news when they’re involved with something scandalous (like bribery). However, in its most basic form, a

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lobbyist is simply someone who makes her voice heard on topics that are important to her and, yes, tries to persuade Congress members (through means like constituent letters and datafilled charts) to vote either for or against particular pieces of legislation. The PBA is making huge strides in mobilizing the salon industry. It’s been organizing Lobby Day for over seven years, which is a volunteerbased effort to educate Congress on the beauty industry. Even when there’s not pending beauty industry legislation, Lobby Day takes place. “It is important to make sure members of Congress know about our industry, people, and the economic impact we have regardless of whether there is legislation pending,” says Myra Irizarry, PBA’s manager of government affairs. Outside of Lobby Day, the PBA has also been involved with Interchange Fee Reform, the 1099 Repeal, the Gainful Employment Rule, and other government issues (which you can find out more about on www. probeauty.org/advocacy). The PBA hired Venn Strategies, a government affairs firm that specializes in direct advocacy, to help with the lobbying efforts. The other participants — including salon owners, manufacturers, and distributors — are all volunteers.

THE MEETINGS The morning of our meetings with Congress members, I buttoned up a starched white shirt normally reserved for job interviews, then squeezed into a cab with Brad and others to the Longworth House Ofﬁce Building on Capitol Hill, one of the buildings that houses House members’ ofﬁces. It’s tradition to start the day with a prep meeting in the large food court. Here we got our small square PBA pin badges, plus larger rectangular “I Support the FICA Tax Credit” badges to help spread our message before we even opened our mouths. I was impressed with how organized

the PBA is. The nightt before at dinner, as partt of Team CA-NV (California/Nevada) I’d gotten a folder ﬁlled with background info. It included photos and bios of all of the Congress members with whom my team had scheduled meetings, plus notes about whether the PBA had met with the person before. The team leaders’ folders included letters from salon owners in the Congress members’ constituency, which would serve as greatt leave-behinds. Many of the partici-pants were Lobby Dayy regulars. Several warned ed me that it is addictive. ve. Once you realize your urr voice is being heard, rd d, you’ll come back year ea ar after year. These veterans ns offered advice and reasssurance. “Congresss members want to hearr from constituents,” onee veteran advised. “Makee it personal to them. Say ‘My name is ___. I work for ___.’ and explain how the legislation will personally affect you. That’s what they’ll remember.” I watched a mock-meeting between Frank k Zona, owner of Zona Salons, and Eric Schwartz, chief operating ofﬁcer of OPI, in which Eric asked Frank questions about the bill, and Frank responded with well thought-out answers. For any questions for which we didn’t know the answers, we were advised to say we’d get back in touch soon with the answers, and Venn Strategies would follow up. Two things that surprised me were 1) in many cases, we’d be meeting with staffers — not the Congress members

[Top] My team was led by Brad Masterson (left), vice president of Y Public Relations (which does PR for the PBA), and included (from left to right) Kopeikin, myself, and Eric Schwartz of nail products company OPI. [Middle] At Welcome to Our World, I got a manicure from Shirley Schote, an account manager with OPI. “I started out as a nail tech, and I like to give back,” Schote said. “We’re here to show what the beauty industry is all about.”[Bottom] We also got to meet with the staff of Rep. Dana Rohrabacher, who is the representative for my home district in Long Beach.

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4,587 stories 310 polish articles 583 all-new Encyclopedia entries

NAILSMAG.COM 485 step-by-step demos

eight blogs

four giveaways every month

NAILSMAG.COM 340 reader questions answered

336 covers to view twenty eight years’ worth of magazine content

the brand new

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122 photo galleries 58,062 NAIL ART PICTURES

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247 technical videos 20 years’ of industry statistics

NAILSMAG.COM seventy three articles on working healthy

80 nail disorders explained

153 salon profiles NAILSMAG.COM 1,436 companies in our salon directory

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GET INVOLVED Now: Contact your Congress member encouraging them to support the Small Business Tax Equalization and Compliance Act. Look up your Congress member and get a draft e-mail at www.probeauty.org/ﬁca.

themselves. These staffers have the ear of the member, we were told, and we shouldn’t be discouraged Ongoing: To attend PBA Lobby Day 2012, join the PBA at if we met with a staffer www.probeauty.org/join. Dues are about $115 for individuinstead of the member. als (discounts available for multi-year memberships and And 2) meetings wouldn’t for students), plus you’ll need to cover your trip expenses. necessarily take place in the Congress member’s office. Due to about it even after returning to L.A. space constraints and other meetings, Sometimes during Lobby Day, we may meet with staffers in the hall- Congress members will agree on the ways (which turned out to be the case spot to co-sponsor the bill. For our team, for my team’s first meeting). We were we didn’t have anyone agree that day told not to take this personally either. (staffers typically have to check in with As it turned out, all but one of my the actual member before committing), team’s meetings were with staffers. I but hopefully once the members review was pleased with how genuinely inter- the takeaways in more detail, they will ested these staff members appeared agree to co-sponsor it. toward our concerns, giving us their After all of the meetings, we had a undivided attention and not rushing us, short break, during which our team sat and surprised by how personable they in the gallery for the House of Represenwere, including asking us questions tatives (courtesy of Rep. Berman) to about our backgrounds. Each staffer watch Congress in action, then we furiously scribbled notes, and several attended Welcome to Our World. Orgaasked astute questions and offered nized by the Professional Beauty Federinsightful observations. Anjelica Kelly, a ation (www.probeautyfederation.org), legislative research assistant for Sen. Welcome to Our World is an annual Barbara Boxer, commented that it’s event in which Congress members and “one of the least polarizing bills.” Caitlin their staffs are invited for an intimate Callahan, scheduler for Congressman look at the beauty industry in action — Joe Heck (Nevada’s 3rd district), sported via free manicures, haircuts, make-up bold pink nails and seemed to grasp the applications, and other beauty services. salon industry’s dilemma quickly. (She It was a busy event, with nails appearing joked that the Congressman is scared to to be the most popular service. The send her to the district because she’ll beauty professionals who work this “disappear deep into one of Vegas’ event are volunteers who feel strongly spas.”) Kip Payne, legislative assistant about giving back to the industry. for Rep. Dana Rohrabacher, paid keen The day was exhausting and fulfilling attention when I told him the possible at the same time. We were on our feet all impact this legislation could have on my day, including in the hot humid air that neighborhood’s salons. (With the guys, is Washington D.C. in the late springwe were encouraged to remind them time. We had to go through security at that barber shops would also benefit every building. (Shoes don’t normally from this legislation.) have to come off but my black heels had The one Congress member we met in set off the metal detector at our first person was Rep. Howard Berman, stop, so I resorted to taking them off whose district includes OPI’s North each time.) But, honestly, it was such an Hollywood headquarters. Rep. Berman amazing once-in-a-lifetime experience had lots of questions for us. He had for me that I would encourage any salon several staff members in the meeting owner, nail tech, manufacturer, or other also, and we did our best to address all beauty professional to participate. It’s of their concerns. He was congenial, and important, it’s eye-opening, and why even let me snap a photo of him with would you want to leave all of the lawOPI’s Schwartz. It was exciting to meet a making fun to Congress when you can Congressman — I’ve been bragging be part of the process?

SEPTEMBER 2011

7/26/11 1:58:16 PM 7/26/11 1:56:44 PM

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NAILS

Hits the Newsstand What would it look like if all magazines were nail magazines? We re-imagined 11 popular consumer magazines — from Modern Bride to Natural Health to Smart Money — to predict what they might look geared toward the nail world.

THE SOCIAL NETWORK

[Using social media to connect with your clients — and your potential clients] Web 2.0: Are You Getting Left Behind?

Facebook for Dummies

Just BLOG It! PAGE 104

MANAGING CLIENT REVIEWS WILL PUT YOU HANDS ABOVE THE REST

Your Way to a

FULL BOOK

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> Go where your clients are. Ask your clients what social networking sites they use regularly. It’s smart to set up a business Facebook page (there are currently 600+ million people with Faceboook accounts). You might also consider Twitter, LinkedIn, or a blog connected to your website. Social networking is all about building a relationship with your community of followers. Simply setting up a page won’t do much if you don’t monitor it and post regularly. (We have plenty of information on our website. Just search for “social networking.”) > Consider offering last-minute deals to fill empty time slots on Facebook or Twitter. Sure, you’ll be catering to the “deal-seekers” but a discounted service is better than no service, right? If you’re trying to build the number of “likes” on your Facebook page or the number of “followers” on your Twitter page, you might also consider offering special deals for those clients only. For instance, maybe you offer a free bottle of cuticle oil for every client who books a service using a special code you post only on Facebook. > Monitor customer review sites like Yelp! If someone has posted a negative review, look at it as a chance to improve your customer service. You can respond on the site with how you plan on addressing the situation. It’s a good idea to start your response out with something like, “We value feedback from all of our clients and we’re sorry you didn’t have a positive experience. We hope you’ll give us another chance to prove that we’re the right salon for you.” Then explain how you’ve addressed the problem. Negative reviews aren’t the death of you. Use them to your advantage. And never respond with a biting or negative tone. > Weekly e-newsletters are a good way for your clients to know what’s going on at the salon. You can mention new services, new technicians, new products, and weekly discounts or last-minute openings you need to fill. If you feel like you have more to say, consider blogging. Just make sure you update it regularly. > At the very least, have an up-to-date website. Potential clients should be able to easily find the salon’s location and contact number, service menu, photos of the salon, photos of your nail services and nail styles, and information about you and your salon that would make a consumer stop and notice you. >>>

SEPTEMBER 2011

7/28/11 10:09:07 AM

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LADIES WHO LUNCH LOVE CLASSIC COLORS

NATURAL HEALTH FINDING THE TIME TO STRETCH 3 Exercises to Do at Your

ThreeFree Is Easy p. 26

Manicure Table

Hydration Is Manna for Mature Skin

GREEN YOUR SALON

Catch the New GelPolish Craze Create Your Own At-Home Spa

9 Simple Steps to Create a More EnergyEfficient Space

AGE SPOTS Reduce, Reuse, Recycle BE GONE LUNCH:

Non-Toxic Cleaning Agents p. 32

Ventilation 101 p. 68

The Second Most Important Meal of the Day

CATERING TO THE 40+ CLIENT

GO ORGANIC!

[What to offer the woman of a certain age]

[Help the earth and improve your working environment]

> Baby boomers are well-off and willing to trade money for convenience. They are a natural market for gel-polish manicures and quick (but therapeutic) lunchtime services. > This generation longs to maintain youthfulness, and nowhere are signs of aging more apparent than on the hands. Investigate professional product lines that give you the tools to provide a rejuvenating hand facial. > The 40+ client is receptive to retail recommendations. Not only are hydrating creams and exfoliating scrubs a natural, offer products that allow them to re-create the spa at home, such as cleansing systems, handmade soaps, skin masks, and spa robes. > Give them the pampering they both want and deserve. Make sure your menu contains a range of deluxe service options. A soothing massage can be incorporated into just about any type of treatment. > Put some medi in your pedi by emphasizing the therapeutic and restorative elements of the foot service. Arrange for speakers for the medical community to discuss health and beauty during an informational evening event, and be ready with the names of doctors you refer to (and get referrals from).

> Choose energy-efficient bulbs. LED bulbs are now available that offer beautiful lighting and use less energy than traditional bulbs. CFL (compact fluorescent lighting) bulbs also save energy and cost less than LEDs. > To clean your salon, choose a non-toxic cleaning agent. Buy an industrial-sized container of a green cleaner that can clean the whole salon to reduce the waste (and save on the cost) of smaller containers. > Look at the ingredients in your hand lotions, scrubs, and soaking solutions. Select plant-based products with no fragrance, dye, or parabens. They cost more but go further because they arenâ&#x20AC;&#x2122;t pumped with filler. > Choose unbleached paper towels and toilet paper made from recycled paper. Towels should be organic cotton or bamboo. Launder with a detergent that is environmentally safe. > See if you can reduce waste. For example, instead of serving drinks from a Styrofoam cup, offer clients mugs that can be washed and reused. Another way to reduce your environmental footprint is to bike or take public transportation to work.

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SEPTEMBER 2011

7/28/11 10:10:30 AM

Take charge of your health

MAKE EVERY CLIENT COUNT

Psychology Today Setting Healthy Boundaries at Work Study Reveals Value of Human Touch

Stop Singing the Burnout Blues Non-WorkRelated Goals

CLEAN YOUR BREATHING ZONE

Posture Primer

Sitting Straight in the Salon

Making the Most of Your Sit-uation

Reflexology Does Wonders

Back, Neck, Spine Positions

for the Sole

Get Out and Move

Psyche Out Chronic Late Arrivers

Recharge Your Battery

All About You Take Time for Yourself

COMBAT BURNOUT

FREE WITH THIS ISSUE!

Work Pain-Free

PREVENTION GUIDE WEIGHT LOSS

WORK PAIN-FREE

[Revive your spirit and recharge]

[Advice from the NMC on healthy ergonomics for techs]

> Get out and move. Go for a walk before or after work, or schedule time during the workday. You may feel like you’re too tired to exercise, but you’ll be amazed how much it will invigorate your mind and body. > Set a goal that is not related to work. It could be to visit an exotic location. Maybe you want to run a marathon. Perhaps you want to learn a new language. Whatever it is, make it personal and measurable. It gives you an area of your life that’s all yours to control. > Set boundaries. Determine what it is that makes you feel frustrated or powerless at work and then respect yourself enough to set boundaries. If a particular client drives you crazy, phase her out of your schedule. If it’s a coworker who is difficult, seek resolution. If it’s the salon where you work, explore new opportunities. > Recharge your battery. This could mean getting a massage, exercising, reading a great book, visiting friends, saying “yes” to a night out, or turning the phone off for a night alone. No matter what you do when you recharge, you need to schedule times (regularly!) when it’s “all about you.” > Look at clients as individuals, not appointments. Instead of looking at your 10-hour day as a big lump of work, look at every client as a person who so enjoys you and your talents that they are willing to pay for your time. When you realize that each client is actually affirming you, you’ll begin to feel appreciated and valued.

> When sitting keep the spine back in a neutral position, not leaning forward or backward. The head, neck, and body should face forward without twisting or hunching. The backrest should support the lower back. The head should be kept upright and shoulders relaxed. Avoid twisting the neck. > Avoid leaning too far forward while performing manicures or pedicures. Do not bend the back forward more than 30 degrees or the neck more than 45 degrees. Avoid reaching more than 12 inches and keep forearms parallel with the floor at the side. > Raise and position the client’s hands or legs and feet to prevent bending or stretching forward or supporting feet with your own body. A recliner chair works well and supports the client’s legs in the best position for servicing her. > When holding a client’s hand or finger, position it so that the pressure from grasping is minimized; a relaxed hold will lessen the strain. Gently move your client’s hand rather than tilting your head. In order to prevent neck strain, consider placing a client’s hand on a rest that elevates the hand. > Adjust chair height so your thighs are parallel to the floor with your feet flat. If necessary, use a footrest to keep your feet flat and don’t cross your legs or sit sideways in the chair. Choose a high-quality, swivel chair with a seat at least one inch wider on each side than your hips and thighs and properly padded so that it doesn’t create a pressure point (behind the knees, >>> for example). SEPTEMBER 2011

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{ad index}

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/ﬁﬁ.

Fiﬁ #

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Aerovex Systems......................................................................129, 171

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20155

American Dawn................................................................................180

20107

Kupa Inc...............................................................................................126

20185

Antoine de Paris ...............................................................................159

20251

Lamour.................................................................................................188

20296

Artistic Nail Design ......................................................................14-15

20140

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20147

Atwood Industries .......................................................................... 178

20183

Lexor Intl..................................................................................... 186-187

20309

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20257

Light Concept Nails ..........................................................................116

20251

Beauty Millennium ..........................................................................189

20211

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20160

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20265

Belava .............................................................................................. 22-23

20194

Masterworks by Amy Becker.......................................................180

20187

Bio Sculpture Gel ................................................................................57

20170

Mehaz Professional ...................................................................63, 171

20119

China Glaze ..........................................................................................29

20292

Mode International ..........................................................................180

20271

Christrio ...............................................................................................120

20308

Nail Superstore, The .......................................................135, 171, 194

20162

Cina Pro .................................................................................................37

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Nail Tech Supply ............................................................................... 175

CND ..................................................................33, 35, 40-41, 45, C3

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Advertiser

Page

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20291

Continuum Footspas..........................................................................71

20102

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20231

Dashing Diva......................................................................10-11, 20-21

20103

Dollar Nail Art ...................................................................................180

20101

Orly International ........................................................................... C2-1

20262

Dr. G’s .................................................................................................... 112

20168

Orly InternationaL ............................................................................. 27

20197

Duri Cosmetics ...................................................................................97

20261

Pedi World Pedicure Spas ............................................................. 193

20276

Duri Treatments ................................................................................ 96

20144

PNI Worldwide..................................................................................185

Education Beauty Zone .................................................................. 177

20268

Premier Nail Source .......................................................182-183, 184

20131

NailOlympics ..................................................................................... 176 20135

NSI ......................................................................................................16-17 OPI Products....2-3, 8A-8B, 8-9, 25, 31, 52, 61, 73-92, 104, C4

Entity Beauty Inc.................................................................................43

Premiere Show - Birmingham ......................................................138

Essie Cosmetics ................................................................................6, 7

20244

Pro Spa .................................................................................................163

20193

European Touch ................................................................................. 121

20232

Prolana .................................................................................................106

20110

EZ Flow ..................................................................................................47

20134

Republic Nail ....................................................................153, 164-165

20240

Famous Names, LLC..........................................................................54

20104

Seche .......................................................................................................51

20210

Flowery Beauty Products ........................................................ 117, 171

20180

Sheekee Nails ....................................................................................180

20181

Forever French Nail Systems ........................................................180

20156

Shooting Star International ...........................................................180

20189

Go Beyond Nails ............................................................................... 133

20166

Star Nails .............................................................................................190

20196

Graham Beauty .................................................................................107

20221

Super Relax..........................................................................................115

20285

Hand & Nail Harmony ................ 4-5, 18-19, 59, 68, 69, 70, 103

20136

SuperNail...............................................................................................111

20238

Hollywood Nail Supply ...................................................................196

20112

Supply Source, The ......................................................................... 197

20122

ibd ........................................................................................ 122, 124, 125

20258

Tweezerman International ............................................................ 123

20198

Ikonna...................................................................................................128

20206

Valentino Beauty Pure ......................................................................55

20267

J & A USA ............................................................................................ 131

20260

Young Nails .............................................................................12-13, 101

20109

Jessica Cosmetics .................................................................... 39, 109

20261

Zyon Pedicure Spas .........................................................................195

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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SEPTEMBER 2011

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THE WALL STREET JOURNAL MAGAZINE

BUY IN BULK FOR BIG SAVINGS Use Frugal Finds to DECORATE the Salon p.57

GOT SOFTWARE? Digital Bookkeeping for Salons p.36

Where Did All Those DOLLARS Go? p.49

Product Portions MATTER p.88

NO SWEAT SERVICE EXTRAS

MONEY SAVING TIPS

[Easy customer service ideas you implement today]

[Outwit those dollars that run off while you’re not looking]

> Really listen to what clients are saying (and what they aren’t) so you can offer exactly what they’re looking for. Responding to suggestions from clients, even small ones, lets them know you really are listening and you care about their business. > When a client goes on a vacation, give her an index card that includes all of the information (brand, color, tip size, special needs, etc.) about her nails in case she needs to get a repair or a new set while she’s out of town. This lets your client know how important she is to you; plus, it helps make sure nothing is applied to her nails that you don’t want there. > Develop a repertoire of super-quick nail art designs you can offer at no charge. A few quick wisps, swirls, and dots will keep clients happy and feeling like they’re getting a good value. Even offer your brides free nail art as a gift; they’ll spread the word to all who see it. > Offer a guarantee that’s reassuring and specific. Don’t make it a money-back guarantee, instead make it an “I’ll-make-itright” guarantee. You might say “No lifting for two weeks.” or “Chip-free polish guaranteed for seven days.” By encouraging clients to come back to get the problem fixed, it assures them you stand behind your work. > Follow-up with a phone call or postcard. Call a client a couple of days after her appointment to see if she is happy with her nails, how she is adjusting to them, and to thank her for coming into the salon. You could also send a thank-you postcard with a discount offer to her when she refers a friend or an offer that lets her extend a discount to her friends.

> Have you evaluated your product purchasing recently? Buying in bulk is one of the quickest and easiest ways to save dollars. Do a thorough analysis of how quickly you go through product and what sizes are available to find those dollars in the long run. > Have pedicure product portions become excessive? A simple way to moderate how much product your nail techs use is to have them work with service trays. The trays offer both a nice visual appeal to the client as well as more control over product usage. > Have a budget for your service and retail product purchases. Product ordering is an expense you have complete control over. As an industry guideline, 50% of the retail sales should be used to replenish the retail products sold, and 7% to 8% service revenues should be used to replenish back bar and service products. > Decorating with austerity can not only save you lots of money, it can also be fun. Heading to a swap meet or getting up early to make a yard sale can pay off more than you think. Consider them the next time you need a piece of salon furniture. As long as the items are tasteful and clean, your clients will probably not notice they aren’t brand new or top dollar. > Paper costs for record-keeping can be significantly lowered by moving to a digital software system and by bargain shopping your ink toners. And if you need to print, make sure you always print on both sides of the paper.

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SEPTEMBER 2011

7/26/11 2:22:06 PM

Who’s the Boss?

25 TIPS to a Better Buiness Plan ®

Shaving Seconds to Make an Hour

When Do I Get to Smell the Roses?

How to Find Fast Forward

TIME

The

Scared

t h g i a r t S to Salon

Guide

Ownership

PLUS — So You Think You Can Own a Salon? Your Dream Salon — But in the Real World

OPEN YOUR OWN SALON

[Making sure you are prepared for the big investment] > One of the first mistakes a potential salon owner makes is to think owning a salon is less work than working in one. Not true. Opening a salon is basically buying a full time job. You are responsible for the entirety of the operation, from the managing of employees to the balancing of the books and everything in between. Be prepared to work hard. > Did you write out a comprehensive business plan? If not, then that’s the first thing to do. You need to think of everything before it comes up and have a plan for any unforeseen costs and expenses that may arise. It should cover everything from projected revenue to maintenance and construction expenses. You don’t want to be caught off guard by something once you’re deeply invested in the project. > One important part of your business plan is your direct competition. Make sure to visit nearby salons so you can competitively set your prices and services. Take notes on how they market and decorate so you can make yours stand out. > Be realistic. You may dream of a high-end salon with $100 manis and waterfalls in the foyer, but if it doesn’t make sense given the local clientele’s salaries and your own budget, then it shouldn’t be how you open the salon. (That doesn’t mean it won’t be that way one day.) > Salon business owners need to be in for the long haul. The first couple years of business are as fragile as a flower sprout. You need to have the fortitude to endure and the foresight to handle minimal profits early on so you can learn, adapt, and try new ideas to watch your business grow.

Tii-i-iiime Is Not on Your Side TIME-SAVING TIPS FOR THE SALON

[How shaving seconds off the little things can add up to more leisure and less stress]

> Using a daily planner can do wonders for a nail tech’s organizational skills. Writing down important dates and things to do helps keep them from going to the back of your mind — or altogether slipping it. With smart phones, you can set digital reminders to alert you to ensure you don’t forget. > Once you have an idea of how you are spending your time, proactively set goals to try to improve it. Like an Olympic sprinter scrutinizes every second, if it takes you an average of 15 minutes to close the salon down, try to get that to 10. You may find that you’re already at your limit for certain tasks, but there’s no harm in trying, and you might surprise yourself. > Investing in time-saving devices can help buy you time. One example would be if you’re a gel tech, use two UV lights instead of one, so you don’t have to wait. > Double down on two-fers. If you’re in a pinch, and you have the skills, consider trying the double-decker service. There are techs who put two tables next to each other and work on two different sets of hands at a time. Manis can be done while the client soaks her feet for pedis. It all depends on your ability to organize your services and capitalize on their downtime, like the soak-off period and/or the curing time. > Consider investing in salon software. One of the big time eaters for nail techs is the booking process. It might be worth your while to have clients pre-book online. These programs can also save time on cancellations and reschedules as well. >>> SEPTEMBER 2011

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SERVICES THAT APPEAL TO HIS SENSES

Reach Out to the Ladies to Get to the Men

Make Your Salon GuyFriendly

Working Partnerships How You Can Get More Guys in the Salon by CrossPromoting

A Nail Salon and a Gentleman

from

Macho Metro:

Bachelor Party GEAR

Covering the Male Market

CALLUS TREATMENTS CUTICLE NIPPERS WAX THIS

CATERING TO MEN

101

TIMELESS BEAUTY TIPS

NAIL ART STYLES

Get Inspired!

Weeks to the Perfect Wedding Nails

WELLGROOMED GROOMS Ring Nails That Rock

Let There Be Food (and Champagne)

HOW TO THROW A BRIDAL PARTY

UPSELL YOUR SERVICES

Cater to the Bride to Create a Client for Life HERE COMES THE BRIDE

[How to get men into salons]

[Offering services to more than just the bride]

> If you want men to come in to your salon and pay for services, they need to feel relaxed and pampered just like women, but it takes a different ambience to do so. Keep your decor from becoming overly frilly and girly. Use earth tones over strong pinks and reds, and if the salon does not have a large male clientele yet, put in partitions so they can enjoy their services in private and not feel like an oddity on display. > Have services that explicitly say they are for males. This could be a “sports” pedicure or a “Marc Anthony” manicure. Using language and products that appeal to men makes them more inclined to make these experiences a routine indulgence. > Use your female clientele to bring in their male counterparts. Salons can offer couples service packages with secluded pedicure areas so they can focus on relaxing and enjoying the experience. Valentine’s Day is a great opportunity to offer special couples packages and discounts. > Throw an event or salon party specifically for men. If you’re wondering how you can introduce your salon to the local male market, try a football day, where the guys can watch the game and hang out. Or think about a groom’s special for upcoming weddings. > If you can’t bring them to you, then go to where they are. Partnering with gyms and shoe stores can be a great way to get men. You can offer a local shoe salesman a discount on his services if he refers serious runners to your new runner’s pedicure. And upscale gyms can be great places to market yourself to appearance-conscious males.

> Make sure your clients know you offer bridal parties. And beyond your clients, you might consider participating in a local bridal fair. For a nominal fee, you can offer complimentary hand massages while handing out menus and business cards to the brides-to-be. If there aren’t bridal fairs in your area, consider partnering with a local bridal shop or adding a line saying “Bridal parties welcome” to your ad, flier, mailer, etc. > Don’t just offer day-of wedding services. Set up a program that allows the bride to come in for a consultation and prewedding nail maintenance. Help her grow her natural nails to her wedding-perfect length or get her started on a regular schedule so her nails will be in fine form on her big day. > When the bride calls to book her bridal party, make sure she knows all of the services you offer — manicures and pedicures, of course, but also waxing, updos, and makeup applications. If you don’t offer these other services, you might consider partnering with a makeup artist or a hairstylist. > Don’t forget about her man. Those wedding day pictures of the couple’s rings won’t mean much if the bride has impeccable nails and her groom’s nails are ragged and unkempt. Offer a groom’s service where he can come in for a manicure to help him get ready for his big day. > You know how nervous brides can be. Don’t add to her stress by being disorganized. Think of everything she might need and have it ready before she even thinks about it. When you set up the appointment, ask if they’d like refreshments. Chances are it might be their only time to grab a quick bite before the reception.

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Should You Be a GROUPON Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what? BY SREE ROY

Daily deal websites seem to be appearing, well, almost daily, out of the thin air of cyberspace in the last few years. These group-coupon sites, like Groupon.com, LivingSocial.com, Tippr.com, Bloomspot. com, and so many others e-mail their subscribers each day with a limited-time-only (usually just for one day) deeply discounted price on everything from spa services to ﬁtness classes to restaurants or anything else that appeals to the masses. Millions of subscribers in thousands of cities in the U.S. and all over the world sit with held breath, eyes on their e-mail inboxes, anxiously awaiting the short, cleverly written blurb that tells them what deal they can pounce on today. And pounce they will. Many of these sites employ minimum purchase requirements to activate each deal, plus some provide incentives for subscribers to tell their friends, thereby almost ensuring that the advertiser will get a huge inﬂux of new clients. And unless you’ve been living under a well-sheltered rock that doesn’t get WiFi, you’ve probably noticed that many of these daily deal site advertisers are salons. And the thought has likely crossed your mind: Should my business jump on the daily deal bandwagon?

Been There, Sold That We talked to many nail salon owners who’ve placed ads on daily deal websites to answer that question for you. The consensus is that the biggest advantages of the sites is no

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? E I P U GRO upfront costs to run the ad and the quick and massive reach that usually results in hoards of new clients. (A recent Rice University study on LivingSocial found that 83% of customers were new to the businesses.) The biggest negatives are these new clients are deal-seekers who in general are more of a pain in the butt to deal with and can be harder to retain as longterm clients than clients who are content to pay full price. Plus there is a lot of stress with the whole experience (from coming up with a steep enough discount that the site will accept to manning the phones and booking the appointments when the new client calls ﬂood in). See the “Pros & Cons” sidebar for a more thorough list. When we ﬁrst got the idea for this article, we’d heard quite a few horror stories. These true stories tended to be of salon owners being so overwhelmed with new clients that they had to extend the expiration date of the deal and lost loyal customers due to their frustration at not being to get an appointment. We also heard from salon owners who lost way more money than they anticipated, and owners who simply said if they’d known how much stress was involved in the whole process, they’d never had gone through with it. Eighteen-year nail industry veteran Maisie Dunbar of Maisie Dunbar Spa Lounge in Silver Spring, Md., offered her Sugar Butter Manicure for $50 on Groupon (normally a $92 service). She says, “I will never recommend Groupon. It’s not about the money I lost. It is about the headache from the patrons. They are used to receiving something for nothing, and they were rude. I extended my Groupon for an additional 30 days and they were still complaining. Some Groupon

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buyers called a year later and were mad because I would not honor the Groupon.” She didn’t profit from the Groupon services and was only able to retain one out of more than 300 new clients. A few clients, she said, were able to be upsold to add an eyebrow wax, but most only redeemed the manicure. Dunbar does concede, “In business you have to try all forms of marketing. I did not have this option 18 years ago, so it is one way to market your treatments at least once. I just wish I had someone to advise me before I signed up.” Amy Jackson of Indulgence Salon and Day Spa, Blue Springs, Mo., tried a LivingSocial deal. “It has been a good and bad experience,” she says. “The biggest problem is fitting people in. We are booked a month out and people get upset about it. We have had some really good clients and some notso-good clients, and most of those you can tell are here for a bargain. I was upset me over the rude ones but then I realized those are people I don’t want in my salon anyway. Will I ever run another special? Probably not — some of the stress from it is not worth it.” But the good news, for all of you enviously skimming your daily deal e-mails, is there are a lot of salon success stories out there too, and we didn’t have to dig very hard to find those once we started asking. Two common factors we found in salons that were happy with their daily deal experiences are: 1) The salons had a lot of open appointment times to start with. If you’re just looking to fill a few slots here and there, a daily deal site ad will not make as you as happy as if you need to fill, say, 60% of your appointment times. 2) These salons looked

at the initial loss (which seems almost a given, though there are some ways around it, so keep reading) as an investment, in much the same way as you’d look at the cost of a Yellow Pages ad for your salon as an investment. They were prepared for the loss, and then these salons took the list of clients the ad gave them, got their e-mail addresses and other contact info, and continued marketing to them to turn them into loyal clients. One NAILS Facebook fan remarked, “It’s like buying the contacts from Groupon and making them my regular clients from there.” Kamia Langenecker of Elon Salon in West Chester, Ohio, says, “I did Groupon and had a great response: about 90% have prebooked their next appointments. It was for Shellac, which many clients hadn’t done before and now they’re hooked. I’m just doing it once to introduce myself to the area. Sometimes you have to lose money to make big money.” Belinda Price of Belinda Price Nail Spa in Scissett, England, tried Groupon’s U.K. website and was happy with her results. She offered a gel manicure for £19 (regular price: £65). “You are likely to make a loss on that ﬁrst treatment. We made a loss of around £13 per sale including wages, product, etc., but so far have seen a rebooking rate around the 40% mark. As a way to generate more income, our girls have sold their hearts out with upselling add-on services and products.” Compared to her other advertisements (including with her local paper and on other websites), she says, “Although the other ad campaigns increase brand awareness, they don’t physically drive people through the door in the way Groupon does.” >>>

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PROS & CONS PROS: > There are no upfront out-of-pocket costs. Unlike buying a newspaper or radio ad, you don’t have to front any money to get new clients in your doors. > Smile for your business’ 15 minutes of fame. The e-mailed coupon will go to a huge database of subscribers, plus those subscribers may forward your deal to their friends. > It’s immediate. The deal is usually available for only 24 hours, creating an intense sense of urgency in potential clients. (Most customers will redeem it the first 30 days or the last 30 days, according to Groupon.) > You’ll likely get an influx of cash quickly, which could be key for completing a project, such as for a repair or remodel. > You’ll not only be the talk of the town among potential clients but people in all career paths, including journalists, subscribe to daily deal emails, so the extra exposure could lead to even more exposure via other outlets in the future. CONS: > As bargain hunters, many of the new clients will be more demanding than typical customers and will try to get the best bang for their buck, which can include demanding more freebies once they’re in the chair. They may tip on the reduced price. Also, you may not be able to retain these clients at full price, as they may jump to the next daily deal. > The entire process of coming up with a discount that’s steep enough and on a popular enough service that’s acceptable to the site, then waiting for the ad to run (sometimes with little warning of the specific date on which it will run), then answering phone calls from purchasers, can be stressful. > You may well be taking a loss on each daily deal service that you perform, causing your salon to lose, not make, money, at least in the shortterm. > You may not be able to fit everyone in, forcing you to extend the coupon’s time period or turn clients away. Loyal clients may get frustrated or even switch salons because they’re fed up with the wait times.

Best Practices Think a daily-deal site coupon might be for you? Here are a few ways to achieve the best experience and minimize your financial losses: Instead of discounting one specific service, run a voucher at a set price. For instance, the purchaser might pay $15 to get $30 worth of salon bucks. That way, if your typical pedicure is $40, she’ll be inclined to pay the extra $10 out of pocket. Plus, there’s no confusion over what service is covered or not. The client will still be happy she’s getting a deal, but the final price she actually paid will be closer to the true menu price of the service. Pick a service to discount that already has a high profit margin. This may be a foot massage or a paraffin dip. Trendy or exclusive services (Shellac and Minx come to mind) are also a good choice because it increases the likelihood that you’ll retain the client. Limit how many people can purchase the deal. That may mean you’ll lose some potential new clients who didn’t act quickly enough, but it’s better than overbooking and rushing new (or worse, existing) clients out of your chair to get to the next client. Also, if your goal is to get new clients, then make sure the coupon specifies it’s “for new clients only.” Since daily deals work best for nail techs who have mostly empty books, offer the daily deal as only for your newest nail tech. That way she gets introduced to the community and doesn’t have wasted hours at the salon waiting for walk-ins. Be prepared to offer a top-notch experience. “Some merchants will need to consider bringing in additional staff once the deal is eligible for redemption and for the months that follow,” says Maire Griffin, director of communication for LivingSocial. “LivingSocial brings them in, but the experience they have with you means the difference between a walk-in and a lifelong client.” Have you had an experience (positive or negative) with a daily deal site? E-mail your experience or advice to sree.roy@bobit.com.

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NailsMag.com has EVERYTHING a nail tech needs ...

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{ TOP TO BOTTOM}

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Liz Van French Nails, Phoenix

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Elaine Lemay Coiffure Yu-Nik, Laval, QuĂŠbec, Canada

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A New Revolution: Pedicures Just Got Steamy! The patent-pending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses gentle steam to pamper feet, signiﬁcantly reducing water consumption and taking up considerably less space. • Uses steam instead of water • Takes just one cup of water per service • Completely portable with no expensive plumbing hookups • Complete system costs hundreds of dollars less than traditional pedicure chairs • Environmentally friendly • Perfect for salons, spas, resorts, hotels, doctor offices and more. Nail Superstore (800) 669-9430 www.nailsuperstore.com www.nailsmag.com/fifi/20308

Aerovex Systems The One That Works. You keep your salon spotless. Is your salon air clean too? Salon Air Puriﬁer was designed to remove bad smells, strong odors and nail dust. Your clients will be impressed by how fresh your salon air is from the moment they walk in! (Free 3-wheel cart for portability and an extra machine-washable ﬁlter when you mention this ad.) Order yours today! 30-day performance guarantee! Aerovex Systems (800) 288-2023 www.aerovexsystems.com www.nailsmag.com/fifi/12212

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For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman). SEPTEMBER 2011

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{product spotlight} OPI’s newest addition to its Glam Slam! series of polishes, which are partnered with tennis star Serena Williams to run in conjunction with the four major world tennis championship events, are Pros & Bronze and Love Is A Racket. The two colors were released at the beginning of the U.S. Open. (888) 745-4030 x20317 www.nailsmag.com/ﬁﬁ/20317

Nubar’s Infi finity Color Acrylics are high-performing orming powders that have bold, bright pigments that can be mixed together ogether to create stunning effects ts on enhancements. The Garden of Flowers collection features nine colors in 4-g. jars: Chocolate Brown, Blue Pansy, Red Azalea, Leaf Green, Red Rose Petal, Orange Poppy, Fresh Purple, Basic Black, and Yellow Daffodil. (888) 745-4030 x20318 www.nailsmag.com/fifi/20318

NexGen Nails is a new acrylic company that has a line of odor-free acrylics that are fortified with calcium and vitamin E to be healthy on the natural nail. The acrylics give a longlasting shine and are crack- and chipresistant to maintain the strong and durable finish until it’s time for the next fill. The acrylic products include an instructional DVD to help get you started in the salon right away. (888) 745-4030 x20319 www.nailsmag.com/fifi/20319 China Glaze’s new Crackle Glaze Metals collection takes the beauty phenomenon to the next level with polish that pairs the edgy innovation of crackle with the elegant beauty of metals. The collection features six sparkling metallic colors including Tarnished Gold, Platinum Pieces, Haute Metal, Cracked Medallion, Latticed Lilac, and Oxidized Aqua. (888) 745-4030 x20320 www.nailsmag.com/fifi/20320

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Nailite’s new Test Tubes give you 13 different sampling options for you to try. Whether you want to try acrylics or gels, there is a Test Tube for you. From the Omega and Superior Acrylics to the Glitter, Neon, and Colored Acrylics, Test Tubes are an affordable way for you to test the Nailite line. The Test Tubes also offer Nailite Gel samplings and inclueTry a Stylus Test, Gentle Gel Test, and Colored, Glitter, 3-D, and Neon Gel Test. (888) 745-4030 x20322 www.nailsmag.com/ﬁﬁ/20322

Tweezerman’s Cobalt Stainless Cuticle Nipper 1/2 Jaw is an award-winning nipper that has ultra-sharp finished tips and smooth double spring action that delivers precision and performance in an ergonomic design. The nipper fits right into the hand and helps reduce strain that can cause carpal tunnel. (888) 745-4030 x20321 www.nailsmag.com/fifi/20321

Orly has just come out with a brand new soak-off color gel called Orly GelFX, which applies like polish. The gels are matched to 32 of the topselling Orly polish colors and come in shades that range from neutrals to glittering and vibrant hues of blue, purple, and black. The formula nourishes nails for durability, strength, and shine. The matching Orly polishes can be used to touch up the nail as it grows out. (888) 745-4030 x20323 www.nailsmag.com/ﬁﬁ/20323

a’s Bella Forma Files come in three Bellissima’s different sizes to provide different strokes that techs need d for gel applications. The sponge files have a thickness that gives nail techs more control and d rounded soft corners to prevent injury to the he client. The small 1” x 1” square file can help take ake the shine off of even the tiniest area for perfect erfect backfills and touch-ups. (888) 745-4030 5-4030 x20324 www.nailsmag.com/fi smag.com/fifi/20324 >>>

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The NSI Polish Pro Accessory Collection includes six different finishes to change the appearance of any Polish Pro color. Become a nail “stylist” and create unlimited looks for your clients. NSI Polish Pro applies like polish but has the durability of a gel and comes in a range of colors. (888) 745-4030 x20326 www.nailsmag.com/fifi/20326

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The Belava Embrace is a sanitary solution for high-end salons looking to offer a luxurious spa pedicure but are unwilling to yield in their sanitation standards. The Embrace has a high back, is plush, and is extra wide to initiate the perfect snuggle. The Embrace is also a massage chair with several settings. In addition, the Embrace comes with an adjustable manicure table and a sliding

CND’s Citrus Spa Manicure System uses lemongrass, orange, grapefruit, and lime essential oils to awaken the senses and antioxidants derived from grapeseed oil to rejuvenate skin. The invigorating collection includes a milk bath, scrub, masque, lotion, and cream. (888) 745-4030 x20328 www.nailsmag.com/fifi/20328 Cuccio Naturalé has a new fragrance for its Cuccio Lytes collection, Lavender & Chamomile. Chamomile is known to have sedative powers that trigger your client’s senses to promote muscle and mind relaxation, while Lavender contains skin-soothing properties that calm the skin. The 24-hour time-release formula releases moisture slowly throughout the day to leave your client’s skin feeling fresh and smooth. (888) 745-4030 x20329 www.nailsmag.com/fifi/20329

The ultra-sleek and chic nail tips from Dashing Diva come in a variety of bright and fun designs and are made to go on fast and easy but stay on for long and comfortable wear. Dashing Diva also has a large assortment of French tips with different colored smile lines that can be sealed with a Dashing Diva top coat. (888) 745-4030 x20330 www.nailsmag.com/ﬁﬁ/20330 >>>

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providing a breathable layer of protection to dry, active hands, HandPrint provides a treat for hands without damaging the environment. Made with ingredients that are either Fair Trade certified or adhere to Fair Trade practices when possible, HandPrint is free of synthetic dyes, fragrances, parabens, petrochemicals and preservatives. (888) 745-4030 x20331 www.nailsmag.com/fifi/20331

Entity’s One Gel Technology uses nanotechnology to make enhancements that are easy to apply, durable, glossy, and naturally beautiful. The boost of nanotechnology in the enhancements amplifies the shine and scratch resistance, and the gels offer a range of bright whites and pinks to the more natural to fit any client’s desire. The kit includes everything you need to get started (gels, brush, prep, primer, files, etc.) and has a step-by-step instruction manual. (888) 745-4030 x20332 www.nailsmag.com/fifi/20332

Hand & Nail Harmony’s Gelish Color Gels apply like polish, with a twist cap and applicator, but are cured in a lamp like gels. They come in an array of colors, and cure in an LED lamp in 30 seconds and in two minutes in traditional UV lamps. Gelish stays on nails for three weeks with no chipping or peeling and soaks completely off in 15 minutes. (888) 745-4030 x20333 www.nailsmag.com/ﬁﬁ/20333

Naturally Clean by Essie is a complete nail care system that safely cleanses hands and nails while restoring hydration with essential oils and natural botanical ingredients. The >>>

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Kinetics’ Acrylic Nail Travel Set helps maintain your acrylic nails on the go. Whether your trip is for business or pleasure, you can keep your nails looking like you just stepped out of the salon. The kit contains Cuticle Essential Oil Almond, French Manicure Top Coat Solar Shield, Zebra Ziggy File 150/180, and Dolphin Dan Buffing File. The kit makes a great gift or retail item. (888) 745-4030 x20335 www.nailsmag.com/ﬁﬁ/20335

Kupa Inc. has pedicure bit options that perform by making your pedicures easier and more sanitary. The expanding mandrel works with larger sanding bands that slip over the top. Because they are one-use-only they are safe to use for smoothing rough skin and calluses on the feet, then they can be thrown away. (888) 745-4030 x20336 www.nailsmag.com/ﬁﬁ/20336

scrub gently exfoliate the dead skins off cells, and the lotion and wash contain hydrating emollients that leave skin soft and smooth. (888) 745-4030 x20337 www.nailsmag.com/ﬁﬁ/20337

LeChat’s High Energy Neon colors for its Perfect Match Soak Off Gel Polish will have nails popping with long-lasting color. The product applies like nail polish but wears like gel. Nails will look flawless for weeks and stay as perfect as day one. Each Gel Polish comes with a free matching Dare To Wear nail lacquer that perfectly matches the Nobility gel polish. (888) 745-4030 x20338 www.nailsmag.com/fifi/20338

Light Elegance’s P2 is the latest formula from the company, which prides itself in its quality of gels and range of colors available. The bottles give 11.8-ml. of high-quality brush-on gel polish that will give excellent coverage after curing. P2 helps eliminate impartial curing and is flexible to stay balanced on the natural nail. (888) 745-4030 x20339 www.nailsmag.com/fifi/20339

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Bluffa Jo Cosmetics has come out with a new skin care line, Spa Body Essentails. Created by salon owner Maisie Dunbar of Maisie Dunbar’s Spa Lounge in Silver Spring, Md., the line features a Sugarbutter Body Scrub, Smoothie Body Lotion, and Sugar Sweet Body Wash. The reﬁned sugar grains in the

Young Nails’ Imagination Art Liquid can be dripped into monomer to add color to acrylic enhancements. The Art Liquids come in three colors, Blue, Red, and Yellow, and can be mixed to create many other colors. Each bottle comes with a dropper cap for accurate mixing. (888) 745-4030 x20340 www.nailsmag.com/ﬁﬁ/20340

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NAILS MAGAZINE

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Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work. Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more proﬁt in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

www.nailsmag.com/fifi/20156

SEPTEMBER 2011

7/26/11 3:16:19 PM

SEPTEMBER 2011

DEAL S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

182-184 185 186-187 188-189 190 191 192 193 194 195 196 197

182-184

185

186-187

188-189

190

Premier Nail Source PNI Worldwide

191

Lexor Inc. Beauty Millennium Star Nail Nailite Inc.

192

Konad Pedi World The Nail Superstore Zyon Spas

193

Hollywood Nail Supply Supply Source

194

195

Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet!

196

197

na0911ds.indd 181

7/26/11 10:09:15 AM

1-800-727-1119

TOLL FREE

0HONE s &AX

WWW PREMIERNAILSOURCE COM $ T O R E

CRYSTAL S-T-R-E-T-C-H TOE RINGS

COLOR TIPS YOUR CHOICE: #NB0191 Black #NB0192 Burgundy #NB0193 Red #NB0194 Pink #NB0195 French Pink #NB0196 Beige

#NB0030S

D O L L A R

PINK GLASS FILE

20-CT

(1-10)

CELLUCOTTON COIL

(1-10)

ÂŽ

Sanitation Kits

CHOOSE FROM

7 COLORS!

10 STYLES!

Tropical Shine Ultimate Pumi Bar Purple Pumi Bar Colossal File

Mr. Pumice

by Graham Professional

Mr. Pumice

10-FT.

#MP104D

B Zebra

I M P L E M E N T S

BEST SELLERS A

#MP102

CHOOSE FROM

6 STYLES!

A R T I F I C I A L

100/180 #NB0012 80/80 #NB0014 100/180 #NB0016

#SB0414

$1 per roll

BLACK #NB0038 ZEBRA #NB0039

#NB0100

XN301

XN302

6 #UT /UT

4APERED

Xtreme Cut-Out

Xtreme Cut-Out Curve

MINI ARCTIC BLOCKSâ&#x201E;˘ (EACH) #NB0040 '&&#F79A D8&&*&F 97I; D8&&*&9

#NB0104

#NB0105

8 ,ONG #URVE

(ALF 7ELL #LEAR

(ALF 7ELL

#NB0107

#NB0108

#NB0109

&RENCH White

.O 7ELL White

.O 7ELL

#NB0106

XN304

Xtreme â&#x20AC;&#x153;Vâ&#x20AC;? Cut Out XN308

Your Choice

Spoon Pusher #NB0201

Xtreme Curve XL

XN406

XN407

Xtreme Welless Natural

Xtreme Welless White

3TERILIZER 4RAY

3TERILIZER *ARS

Small

#NB0301

SALE!

#NB0205 2-Sided Straight Pusher #NB0203

!CRYLIC .IPPER

#NB0302

Locking Handle

Straight Pusher / Cleaner #NB0204

#NB0207

4RAPPER #LIPPER

4OE .AIL #LIPPER

79Â˘

#4727

Clear White Bright White Pink Bright Pink Natural French Dip

$1 $1 'ERMAN

#NB0208

.75 oz.

2 oz.

4 oz.

$2.95

$4.95

$9.95

NB1101 NB1104 NB1107 NB1110 NB1113 NB1116 NB1119

NB1102 NB1105 NB1108 NB1111 NB1114 NB1117 NB1120

NB1103 NB1106 NB1109 NB1112 NB1115 NB1118 NB1121

6 OZ

50-CT.

Brush Cleaner Holder SALE!

ACRYLIC LIQUID

2 oz. NB1056

$3.95 8 OZ

4 oz. NB1018

$6.95

8 oz. NB1019

MEDIUM

$11.95

PUMPS DAPPEN DISH

SALE!

Dust Brush

Komfort Wedge

4 oz. NB0323 Mushroom Pump Twist-Lock Pump 8 oz. NB0324

$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH

#NB0409

HOLDS 8 BRUSHES

.!), !24

WE EXPORT WORLDWIDE!

Flat Sable Acrylic Brush

"253( SALE! 3%4

Nylon Gel Brush

100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES

s s ."

4 oz. #NB0410

Split Second Activator Spray

Primer

$1.95

2 oz. NB1058 8 oz. NB1020

NB1022

Brush-On Activator

2 oz. NB1057 8 oz. NB1021

1/2 oz. NB1023

1 oz. NB1026

$2.95 $4.95

Extender Tips

10-ct. 95Â˘ NB1052

Brush-On Resin $1.95

$1.95 $3.95

$99.95!!!!!

10 gm NB1025

SALE!

Triple Dappen

Sonic Touch III

Acetone Proof

1 oz. $6.95

SALE! $5.95 4 oz. $19.95 16 oz. $59.95

Pink Bright Pink White Bright White Clear X-Thick

UV Gel Sealer $4.95 Shimmer Gel NB1045 1/2 oz. NB1024 FIBREGEL PRE-ADHESIVE STRIPS

SOAKER TRAYS

2 for

s s ."

FABRIC

DAPPEN DISH

$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01

#NB0408

s s ."

Resin $3.95 3INGLE 0ROCESS 56 'EL

Anti-Fungal Prep Spray

$1.95

s s ."

#NAB0117

Brush stores in handle!

Porcelain w/ Lid

KOLINSKY $1 PURE Acrylic Brushes $1 $1

ALUMINUM ACRYLIC BRUSH

SAVE $40 Ceramic w/Cork

6-CT.

#NB0310

#NB0407

Stainless Steel Dust Masks

$6.95

#NC0134

Round Sable Acrylic Brush

LONG #NB0406

$2.50 #NB0308

SHORT #NB0405

16 oz. #PN114B

Brush Cleaner

#NB0212

For A Perfect C-Curve Every Time

$2.95 #NB0307

#NAB0116

Hospital Grade

GAL. #PN114G

ACRYLIC LIQUID VIOLET MONOMER 2 oz. 4 oz. 8 oz. NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz. 4 oz. 8 oz. NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE

NO MMA

C-CURVE STICKS Shaping Tools

5-CT.

3-PC BRUSH PEN SET

Chasticide

#ALLUS 0LANER "LADES CT

Curved #NB0213 / Straight #NB0214 TM

ACRYLIC POWDER

3TAINLESS Stork 3CISSORS

NEW & IMPROVED

Horseshoe Forms

NON-STICK

3)$%$

0ROFESSIONAL #ALLUS 0LANER

25Â˘ each $23.95 100-ct. $99.95 Case (500)

$3.95 Dries in Seconds!

$39.95

#NB0300

#NB0210

100/180

Rectangular Forms

240/240

Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20Â˘ Nozzle! BOX OF 250

Medium

Spoon Pusher / Pterygium Remover #NB0202

2 grams #NB0304

Disinfectant

SALE!

USE

20Â˘ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C

XN306

Xtreme Cut-Out Clear

Xtreme Square

!SSORTED #UTICLE 0USHERS

$OUBLE 3PRING #UTICLE .IPPER

XN305

USE

XN303

Xtreme Cut-Out White

FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95

$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills

#NB0102

NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

GUARANTEED NON-YELLOWING

#NB0033

#NB0101

Quick Bond Gel Glue 3QUARE

German Callus Planer Blades 10-ct. #NB0212D

12-pr. #SB0405

MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9

ARCTIC BLOCKS

3-Way 49Â˘ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49Â˘ #NB0032 / 50-ct. $19.95 #NB0032P

I Cuticle Eraser Stones 65Â˘ ea.

RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15Â˘ ;7$ '&&#FA $13.95 97I; '&&& $119.95

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49Â˘ ea. 50-ct. $19.95

NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills

N A I L S

.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/

FLEX TAPE

B R U S H E S

FUNKY PRINCESS PSYCHETOWN #HT0006 DELIC #HT0005 #HT0007

Onezees Toe Spa Thong Slippers Separators

Lava Stone

Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95

Waterproof Material

F O R M S

FOREVER PLAID #HT0004

24-CT.

8bWYa D8&&)+ F_da D8&&),

T I P S â&#x20AC;&#x201D; G L U E S

CRISS CROSS #HT0003

#SB0407

Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011

F I L E S

BALI #HT0002

#GPB102

$1 B U F F E R S

ALOHA #HT0001

CHOOSE FROM

Pink NB1046 Clear NB1047

$12.95

YOUR CHOICE

Fiberglass or Silk Strips 1" x 36", 2 ct. Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Diprâ&#x20AC;&#x2122;s 10-ct.

$1 NB0336 $9.95 LD1004

FREE APPOINTMENT BOOK & CATALOG

PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039; L : CATALOG@PREMIERNAILSOURCE.COM

Also Available: Pre-Cut Fingers 70-ct. Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ&#x2018;OL

Prices in this ad are valid September 1 through October 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/20268 na0911ds.indd 182

7/25/11 6:27:40 PM

USA & ADVANTAGE CANADA TAKE OFâ&#x20AC;Ś

LOWEST PRICES GUARANTEED!

RapidDryâ&#x201E;˘

BreatheEasyâ&#x201E;˘

NAIL DRYER

DUST COLLECTOR

We accept ACH/E-Checks, Wire Transfers and these Credit Cards:

Whisks dust and debris out of the air!

jm_d \Wdi ^ej%YebZ Wkje ed%e\\

DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

Large Barrel #NB0508

Small Barrel #NB0502

Small Barrel #NB0509

Cone #NB0503 Toothpick #NB0504

NB0523

Football #NB0505 4-wk Backfill #NB0506

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

Chamois Buffer Bit

Mandrels

#NB0514

Â˘ #NB0517

$39.95 $2.95

Battery Operated UV Lamp

Clear #NAB0001

Professional UV Lamp

#NB1507

4 WATT

$2.95

Cone NB0516

#NB1504

RHINESTONES

Green #NAB0005

9 WATT

6 WATT

Choose from many styles at

Light Blue #NAB0007

premiernailsource.com

Pink #NAB0008

STRIPING TAPE

Purple #NAB0009

144-CT.

RHINESTONE SHAPES

100-CT.

TAHITI

BORA BORA

FIJI

GOLD #NAB0227 SILVER #NAB0228

DOTTING TOOL

) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa

per roll

View available colors online.

TUNNEL

PER PK

STRIPER LACQUERS

LACQUERS 1/2 OZ.

$1.95

.25 oz.

LACQUERS .6 OZ.

$2.95

$4.95

NAIL ART BRUSHES Striper Brush #NAB0111 Detail Brush #NAB0112

FIMO SHAPES

ACRYLIC ROSES

$1 EACH

LACQUERS 1/2 OZ.

.33 OZ.

.25 OZ.

15 DESIGNS AVAILABLE

$2.95

$4.50

$15.95

$1.95 10-ct.

TREATMENTS

GELAC GEL POLISH

1/2 OZ.

.33 OZ.

$3.50

$4.25

h/RIGINALv 4HONG 3TYLE

h3OFTEEZv 8 3OFT

h/NEZEESv )NDIVIDUAL

Pedicure Slippers

Toe Separators

Toe Separators SALE! $3.50 24-ct. $1

0!)2

0!)2 #!3% /&

#!3% /&

#SB0404

Pumice Sponges #SB0408

#!3% /&

#SB0406

#SB0407

` #SB0412

"/8 /&

` EACH

PEDICURE FIZZ

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

$3.95 per pound 6 lb. Box $17.95*($5 S&H)

SALE $15.95

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

0ARAFFIN -ITTENS OR "OOTIES CT SB0217

BEST SELLER!

PARAFFIN WARMER

$19.95

Holds All Popular Brands

Manicure Warmer $9.95 25-CT. WHITE CUPS

5.)6%23!, ,).%23

#SB0317

100-ct. 4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood Sticks SB0215 SB0214

0!#+

#SB0300

#SF1000

$49.95 #SB0201

#SB0301

PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128

$1.95

Gauze Wipes

0!)2 100-ct.

Pedicure Socks

PNI NAIL TIDY â&#x201E;˘ ORGANIZER $19.95 #NC0127

Black #SB0409 White #SB0410

PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $19.95

$2.95 pair

#PediStil1

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"

$4.95

$13.95

%!#(

EMPTY DISPLAYS

.125 OZ.

Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL

` EACH

.5 OZ.

THERAPEUTIC PARAFFIN WAX

144-ct.

YOUR CHOICE!

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

SOAK-OFF GEL POLISH

#SB0305

$2.95

.6 OZ.

Fan Brush #NAB0114

DURABLE ACRYLIC POLISH DISPLAYS

TREATMENTS

1/2 OZ.

4 WATT & 6 WATT ALSO AVAILABLE

Angled #NAB0113

SHELLAC GEL POLISH

TREATMENTS

9 WATT #NC0007

#NAB0115

COLOUR EFFECTS

2.5 OZ.

STEEL CASE FWD/REV

UV BULBS $4.95 EA.

36 WATT

RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95

Art Club

7 WATT #NC0231

MIRROR PANELS & TIMER

COLORS AVAILABLE! VISIT OUR WEBSITE!

$399.95

")43 !$* 30%%$ #KUPA1

$11.95 $99.95 #NC0229 $49.95 #NC0004

NAIL ART FOIL

#EDMT20 20,000 RPM

15,000 RPM

$69.95 VALUE

#NB1500

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!

Red #NAB0010

NAIL BASIX

PER PACK

Iridescent #NAB0006

42 WATT

TIMER & FAN

SALE!

$19.95

Blue #NAB0003 Gold #NAB0004

DOUBLE

$12.95

DRIED FLOWERS

Black #NAB0002

#PNI25

UV Lamp / Removable Shade

Barrel NB0515

Razzberry

SALE! $149.95

Includes 3 bits and no-hassle warranty.

#PNI12

-4

-!.) 02/

Exclusive Price! 25,000 RPM

Includes 6 bits, 3 sanding bands and convenient carrying case.

#NB0521

Buffing Stone "ITS

DRILL

â&#x20AC;&#x153;THE BULLETâ&#x20AC;? DRILL KIT

0EDICURE "IT #NB0522

$2.95 EACH.

$4.95 EACH.

Cone #NB0510

Toothpick #NB0513

2-wk Backfill #NB0507

1000 ct. 100 ct.

$49.95

#NC0227

$99.95

SANDING BANDS

DIAMOND DRILL BITS

#NC0232

$69.95

* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

Peppermint Pedicure Collection

Gentle Exfoliating Sloughing CrĂŠme

-ANICURE "ALLS CT

5 Gallons $59.95

0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

Gal. $14.95

PIPE-FREE PEDI SPAS STARTING AT $1495!

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

($10 S&H)

($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $69.95! NAIL TABLES STARTING AT $169.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/19268 na0911ds.indd 183

7/25/11 6:27:56 PM

$84.95

6 NEW SHELLAC SHADES!

NEW “ZILLIONAIRE” 6-PACK

SEPT/OCT PROMOTIONS

1-800-727-1119 www.premiernailsource.com 24 HOUR INTERNET SALE EVERY MONDAY! ABDUCTION

ASTRONAUGHTY

ROBO RED

ALIEN

ANDROMEDA

ASTEROID

#CND4526 Zillionaire

#CND4527 Moonlight & Roses

#CND4528 Studio White

#CND4529 Asphalt

#CND4530 Hotski to Tchotchke

#CND4525

#CND4531 Purple Purple

Open Stock Shades .25 oz. $15.95

MAKE M AKE THE THE L LE LEAP EA AP P TO FOR F OR BLACK HOLE

BLUE PLANET

UFO

9 ML. GEL LACQUERS $9.95 EACH

SILVER MOON

LASER PINK

STARDUST

STARGAZER

SOLAR FLAIR

#IBD14

ROCKET

SATURN

$3.50

$9.95

SAVE

MIXED SIGNALS

$5.95 $

VALUE V

$3.95

Q MONOMER ACRYLIC LIQUID

EZFLOW UV30 TOP COAT .5 OZ.

$5.95

$15.95

$24.95

#SN08

#EZF00 32 OZ.

BUY 1 GET 1 FREE!

SAVE

GELAC BONDING BASE COAT .5 OZ. #CN21

WHITE LIGHT

$44.95

#EZF18 #

Contains a reflective barrier with optical enhancers

KIT INCLUDES: Lightspeed LED Curing Lamp, Prep & Cleanse 2 oz., Robo Red Gel Lacquer 9 ml., Starbase Gel Base Coat 9 ml. Forcefield Gel Top Coat 9 ml., and Remove Soak-Off Solution 2 oz.

#SN10A CLEAR #SN10B PINK

$ 30

NATURAL NAIL DEHYDRANT 1 OZ.

$9.95

BUY ONE T3 FIBERGEL 1 OZ., GET ONE OF THE SAME VARIETY FREE!

$28.50

#GE15

$13.95

18 OZ.

#CND34

CALLUS ELIMINATOR BUY ONE HOOF LACQUER 4 OZ. HIGH GLOSS PROTECTANT, GET ONE .5 OZ. BOTTLE FREE!

BUY 1 GET 1 FREE!

Pomegranate & Acai #CN24A Soy Milk & Honey #CN24B

BUY ONE FORTÉ HORSETAIL GRASS NAIL STRENGTHENER 1/2 OZ., GET ONE FREE!

LYTE BODY BUTTER 32 OZ.

$6.95

44-PACKS

BUY 1 GET 1 FREE!

4 X .5 OZ. BOTTLES

så#LINICALLYå0ROVEN så$OCTORå!PPROVEDå MAXIMUM STRENGTH ANTI-FUNGAL

$13.50 VALUE

$2.50

easy soak-off gel removal

$19.95

#GPB112 100-ct. box

SCENTSATIONS LOTIONS 31 OZ.

$2.95

.5 OZ.

#CP13

EACH

STRIPING BRUSH WITH CLEANER

TOP COATS .5 OZ.

BUY 1 GET 1 FREE!

LIMITED AVAILABILITY!

1/2 OZ.

$ $19.95

#GPB111 10-ct.

CHOOSE FROM 16 LOVELY SCENTS

$3.95

$2.95

EACH

VALUE

#PL25A ORIGINAL #PL25B ORANGE SCENTED

$2.25 FREE VALUEE

$9.95

#NTK09 .33 OZ.

$17.50

BUY 1 GET 1 FREE!

$149.95

#DM1034

#INM05

FAST FORWARD, NO-CHIP OR PATENT LEATHER

#DM1017

36" W X 16" D X 31" H

OUT THE DOOR TOP COAT 16 OZ. REFILL

$26

VALUE

America’s #1 Selling Super Fast Drying Top Coat!

FREE DESK LAMP

$250 VALUE

PORTABLE VENT SYSTEM 17.75" 17.75 L X 14.5" 14.5 W X 2" 2 D

MADE IN USA

DINA MERI “CHA CHA” MANICURE TABLE

$270

VALUE

MADE IN USA

FREE SHIPPING ON ORDERS OF $99 OR MORE!*

* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

PRICES IN THIS AD VALID FROM SEPTEMBER 1 TO OCTOBER 31, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/20268

na0911ds.indd 184 NA0911premierfp.indd 1

7/25/11 6:28:05 PM 7/22/11 12:10:48 PM

Advanced Technology Gel Lacquers Cure at the SPEED OF LIGHT!

Complete System Kit includes: Lightspeed™ LED Curing Lamp Prep & Cleanse 2 oz. Robo Red Gel Lacquer 9 ml. Starbase™ Gel Base Coat 9 ml. Forcefield™ Gel Top Coat 9 ml. Remove Soak-Off Solution 2 oz.

Applies in seconds! Removes in minutes! www.pniworldwide.com

ABDUCTION

ASTRONAUGHTY

ROBO RED

ALIEN

ANDROMEDA

ASTEROID

BLACK HOLE

BLUE PLANET

UFO

SILVER MOON

LASER PINK

STARDUST

STARGAZER

SOLAR FLAIR

MIXED SIGNALS

ROCKET

SATURN

WHITE LIGHT

www.nailsmag.com/fifi/20144

na0911ds.indd 185 7/22/11 12:10:48 PM

7/25/11 6:29:07 PM

The

CHOICES are ®

7UXH ,QGHSHQGHQFH

UL ®

Made in USA

MSRP: $2495

Auto-FillTM

5XE\ 5HG

%ODFN

&RSSHU

* Due to limitations of the printing process, actual colors may be different from colors shown in advertisement. ** Call for additional spa chair color selections.

Best Deal to Date on Liberte FREE Terra Bella Nail Table

FREE Nail Table

Last Chance for FREE Nail Table FREE Terra Bella Classic Nail Table

Man age Spec r ’ s ial FREE Manic ure S with p tool u Infinit rchase of y spa chair

FREE Terra Bella Nail Table w/ Marble Top with purchase of Liberte Pedi-Spa. *Cannot be combined with any other offers or promotions.

na0911ds.indd 186

FREE Terra Bella Classic Nail Table w/ Marble Top with purchase of Infinity Pedi-Spa. Additional Manager’s Special: FREE Manicure Stool *Cannot be combined with any other offers or promotions.

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{

my other life

Classic Mully, nail tech In her other life: paintball player

She’s Got Game “I started paintballing at age 10,” says Classic Mully, a nail tech at Personalities Salon in Queen Creek, Ariz. “My friend took a few of us for a birthday party and here I was with my little rental gun, CO2

‘‘

canister, and package of paintballs. I was instantly addicted. My family never really approved of me paintballing, so on many occasions (sorry Grammy and Papa!) I would have friends’ parents say I could spend the night and they would drop me off at the field to practice.” Eventually she started to steer clear of the “army-style” recreational playing and moved into the tournament, speed-ball style. “It was much more fast-paced, more aggressive, and the guns shot a lot faster. I just absolutely had to get in on it,” she says. When she was 14, she shot herself in the throat while trying to fix her gun. “I honestly thought the safety was on, but clearly, it wasn’t,” she says. “That was how I got my first true team. Among the ‘Are you OKs?’ I heard a ‘What team do you play for?’ When I answered, he said ‘Nope, you play for us.’ Boom. Sponsor. “I travelled wherever the team I was on wanted to compete — New Orleans, Orlando, Las Vegas, Japan, and home-sweet-home California. I loved the atmosphere and energy of playing. I loved being able to show up the guys and prove that I can play on their level.” The greatest challenges, she says, were the sacrifice and the pain. “But eventually, the sacrifices weren’t so hard, and the paintballs actually stopped hurting,” says Mully. “These days I can still play on a team, but I’m on the almost-retired end of it. I’ll never stop, but for now I like taking out my husband and son and showing them that mom has game. And yes, I still cannot feel the paintballs.”

I loved being able to show up the guys and prove that I can play on their level.

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your ﬁrst issue. Bobit Business Media reserves the right to refuse non-qualiﬁed subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

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NAILS MAGAZINE

SEPTEMBER 2011

7/26/11 9:05:29 AM

WHO ARE YOU? The girl with the edge? The style standout? Retention+™ is not your mother’s acrylic. It’s the original game changer for long, sleek, naturallooking nails. And now with new Retention+ Powder the sky’s the limit. Shape. Lengthen. Construct. Build. Totally transform! Retention+ Liquid & Powder System. New from CND.

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MODEL IS WEARING ARE WE THERE YET?

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