Nails Magazine 2011-2012 Industry Statistics by Bobit Business Media

INDUSTRY STATISTICS

2011-2012

ALL NEW SPONSORED BY

Get a Light! Everyone’s Doing Gels SERVICE INCOME NOW $7.3 BILLION

Service Prices Up in EVERY Category

sp ponso on nso sore ore red d byy

74% OF NAIL TECHS USE A SMARTPHONE bb2011-12tab.indd 1

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INDUSTRY STATISTICS

Industry OUTLOOK Remember several years back when the planet formerly known as Pluto got downgraded from the Solar System? Scientists had discovered characteristics of Pluto that showed it was different than the other planets — and different from how they’d looked at it previously — so they reclassified Pluto as a “dwarf planet.” As I was working on these statistics, I was thinking about Pluto, because we’ve discovered characteristics of the nail business that cause us to look at it differently. For instance, we felt that the method we used to calculate market size was too narrow. We used to benchmark four key service categories: manicures, pedicures, acrylic full sets, and acrylic fills. Those were the four planets in our Solar System that defined our industry and they’d been the basis for 15 years’ worth of data collection. But how could we not include gels? And nail art? I guess my Pluto analogy is actually backwards: We haven’t dropped any planets in our Solar System; we’ve added new ones. So this year, we expanded our review of all service categories to include gels, nail art, and we broke pedicures and manicures into two categories: deluxe and basic. And for the first time, we have data to answer some of the most frequent questions our editors get about how many of each service is done in nail salons. Enjoy this year’s Big Book. And we hope you will use it. — Cyndy Drummey

NAIL SALON SERVICES (figures represent % of weekly salon services)

acrylics gels (all types)

all manicures

SPONSORED BY

2007

2008

2009

other

2012 projection of nail market size:

$7.3

billion (includes all money spent in the salon on the services in the chart at the top right)

6.2

2010

2011

Unless indicated, most of the data in this year’s Big Book was derived from a readership study done by NAILS in October 2011. We had 1,471 respondents and we’ve used their responses to project these figures. We maintain proprietary methods to calculate market size, service income, and ethnic breakdown. We welcome the opportunity to talk to our readership about these statistics in greater detail. We have more data than we can print, so please call us if you need something you don’t find here. Also, if you’d like to browse our statistical archive, go online at www.nailsmag. com/market-research.

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NAILS MAGAZINE

gels (all types)

25.9% 9.8%

8.2%

wraps/other extensions

UV/gel top coat

Amounts shown in billions

5.4

17.9%

(figures show which gel services make up all gel services done in the salon)

6.0

acrylics

GEL SERVICES

6.6

21.3%

other

nail art

6.3

all pedicures

wraps/other extensions 1.5%

(this chart compares four salon services only)

15.4%

nail art all pedicures

5-YEAR market size comparison

all manicures

brush-on gels

gel toenails soak-off gels

hard/ traditional gels

colored gels brush-on gels

24.6%

hard/traditional gels

23.9%

UV/gel top coat

18.3%

soak-off gels

15.3%

colored gels

10.6%

gel toenails

7.3%

THANK YOU TO OPI, whose continued support of the Big Book statistics section enables this expanded market report. George Schaeffer and Suzi WeissFischmann are big supporters of this special issue and have great regard for research-based decisions.

2011-2012 THE BIG BOOK

2/7/12 10:49 AM

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SHATTER BY OPI Shatter by OPI is also available in black, pink, white, turquoise, blue, and red.

SCAN AND LEARN

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INDUSTRY STATISTICS association directory

Nail Tech DEMOGRAPHICS

3 % 97

WHERE DO YOU LIVE? New England/Mid-Atlantic

18.6%

North Central

19.6%

South Atlantic

20.7%

South Central

15.9%

Mountain

7.3%

PaciďŹ c Coast

15.6%

International

2.3%

GENDER:

male

female

which title best

DESCRIBES YOUR POSITION?

ETHNICITY One of the most fascinating aspects of the professional nail industry is its ethnic diversity, especially the dominance of Vietnamese salons. To see statistics on the Vietnamese nail industry, including stories about how the Vietnamese became such powerful players, go to www.nailsmag.com/vietstats. Vietnamese

45%

Caucasian

33%

Hispanic

10%

African-American

Nail technician/booth renter

23.0%

Nail technician/employee

14.9%

Salon owner (doing nails)

30.1%

Salon owner (not doing nails)

3.6%

Salon manager/nail dept. manager (doing nails)

6.1%

Salon manager/nail dept. manager (not doing nails)

1.4%

Student/apprentice

6.3%

Cosmetologist

7.3%

Other

7.3%

HOW OLD ARE YOU?

Over 50

Korean

Other

NAILS MAGAZINE

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26-30

9% 31-35

46-50

4 |

25 or younger

2011-2012 THE BIG BOOK

41-45

36-40

25 or younger 7.9% 26-30

10.8%

31-35

16.6%

36-40

18.3%

41-45

12.7%

46-50

14.5%

Over 50

19.2%

>>>

2/7/12 10:16 AM

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For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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INDUSTRY STATISTICS association directory

Nail Tech DEMOGRAPHICS

what is the HIGHEST LEVEL OF SCHOOL you have completed? Some high school

ARE YOU INSURED?* I have medical insurance through my spouseâ&#x20AC;&#x2122;s policy. 38.3% I have my own insurance policy, not through work or a spouse.

3.8%

21.1%

Finished high school

27.5%

I do not currently have medical insurance.

Some college/AA degree

41.7%

I have insurance coverage through the salon that I pay for personally.

6.2%

Finished college

17.2%

I am covered by Medicaid, based on my income.

4.9%

20.9%

Some graduate school

3.6%

I am covered by Medicare, based on my age.

3.7%

Finished graduate school

6.2%

I have insurance coverage through the salon that the salon pays for.

2.5%

Other

2.4% *2010-2011 Big Book

how long have you been DOING NAILS? One year or less

15.4%

2-3 years

15.7%

4-5 years

9.4%

6-7 years

6.2%

8-9 years

6.2%

10+ years

47.1%

HOME LIFE Married with kids

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NAILS MAGAZINE

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51.5%

Unmarried with kids

16.8%

Married with no kids

13.6%

Unmarried with no kids

18.1%

2011-2012 THE BIG BOOK

>>> >>>

2/7/12 10:16 AM

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For more information about OPI Titanium Tooling Implements, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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INDUSTRY STATISTICS association directory

Salon ENVIRONMENT BOOTH RENTAL of booth renters pay their rent monthly

of booth renters pay their rent weekly Average booth rental for weekly renters

how many nail technicians

Average booth rental for monthly renters

$110/week

$410/month

WORK IN YOUR SALON? Overall booth rental average

$445/month Just me

52.0%

2 techs

17.4%

3 techs

10.5%

4 techs

5.6%

5 techs

4.6%

6 techs

3.1%

7+ techs

6.8%

Do you carry PROFESSIONAL LIABILITY INSURANCE for yourself or your salon?* *2010-2011 Big Book

How would you DESCRIBE YOUR SALON? Nails-only salon

54.8%

Full-service salon

28.0%

Day spa

3.5%

Home-based salon

3.3%

Mobile salon/spa

0.8%

does your salon have a DRESS CODE OR REQUIRE A UNIFORM?

if you do have a SALON DRESS CODE, what is it? business casual/professional/ common-sense dress code

26.8%

salon-branded top or salon uniform/smock/apron

23.6%

black & white or black & an accent color

20.7%

all black

13.0%

scrubs

5.5%

white lab coat or jacket

3.7%

“trendy/stylish” attire

2.9%

all white or white & accent color (but not black)

2.3%

nice jeans

1.3%

of salons that DO HAVE dress codes: 4.6%

1.2%

Resort/hotel/ destination spa/salon 0.3% Other/no answer

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NAILS MAGAZINE

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9.3%

2011-2012 THE BIG BOOK

9.2%

have a dress code that allows either a daily color scheme change or more casual attire on weekends. specifically prohibit one of these items: open-toe shoes, flipflops, shorts, sweats, midriffs, sneakers, or cleavage-revealing attire. specifically prohibit nail techs from wearing jeans. >>>

2/7/12 10:16 AM

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INDUSTRY STATISTICS association directory

Nail Tech INCOME which best describes your

COMPENSATION SYSTEM? I am a booth renter, I pay rent to the salon and I keep all my service fees.

25.0%

I own the salon, but I also do nails and keep what I make from services I personally do.

21.5%

I own the salon and pay myself a salary.

16.5%

I am an employee and I receive just a percentage of my service fees (no salary).

9.9%

I am an employee and I receive a salary.

4.7%

I am an employee and I receive a salary plus a percentage of my service fees.

3.0%

I am a booth renter, and I pay a percentage of service fees to the salon as rent.

2.5%

I am an employee and my compensation is based on the number of clients I serve (for example, I receive a higher commission if I bring in more clients). Other

2.4% 14.5%

Average weekly income for nail techs (all titles) $150 or less

16.8%

$151-$250

13.8%

$251-$350

10.3%

$351-$450

11.2%

$451-$550

11.2%

$551-$650

10.8%

$651-$750

7.6%

More than $750

18.5%

SERVICE PRICES INDUSTRY AVERAGE*

2011

2010

Basic manicure

$19.76

$18.79

Deluxe manicure

$28.89

$27.12

Basic pedicure

$32.24

$30.99

Deluxe pedicure

$44.70

$42.66

Full set acrylics (sculpt)

$46.28

$45.06

Full set acrylics (tips)

$41.52

$40.78

Gels (full set)

$49.93

$48.66

Colored acrylics (full set)

$48.35

$47.06

Pink-and-white acrylics (full set)

$47.74

$47.38

Acrylic ﬁll

$26.99

$25.87

Gel ﬁll

$31.73

$29.93

Gel toenails (full set) †

$36.63

$37.03

Acrylic toenails (full set) ††

$35.87

n/a

Soak-off gel application

$31.74

$28.68

*These prces do not reﬂect Vietnamese salon service pricing. † For techs who charge per toe, the average is $7.40/toe. †† For techs who charge per toe, the average is $5.96/toe.

on average, how many HOURS DO YOU WORK EACH WEEK? 10 or fewer

12.6%

11-20

11.7%

21-30

19.5%

31-40

29.2%

41-50

19.8%

More than 50

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NAILS MAGAZINE

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2011-2012 THE BIG BOOK

7.2%

>>>

2/7/12 10:16 AM

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High-gloss protection

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INDUSTRY STATISTICS association directory

Salon SERVICES what SERVICES are OFFERED IN YOUR SALON?

Manicures

97%

Polish changes

95%

Pedicures

93%

Nail art

89%

Brush-on gel-polish

79%

Specialty manicures

74%

Specialty pedicures

74%

Paraffin dips

72%

Pink-and-white acrylics

71%

Full set acrylics (tip-with-overlay)

70%

Gels

68%

Full set acrylics (sculpt)

67%

UV-top coat service or gel overlay (as an additional service)

67%

Colored acrylics

59%

what SERVICES have you

Soak-off gels

58%

ADDED THIS YEAR?

Waxing (hair removal)

58%

Eyebrow shaping

55%

specialty spa manis and pedis*

7.8%

Gel toenails

52%

new nail art techniques

4.8%

Colored gels

53%

traditional gels (including colored gels)

4.8%

Acrylic toenails

51%

gel polish on toes

3.9%

Makeup application

34%

Minx-type/press-on nail art

3.9%

Massage

33%

facials/skin care services

2.4%

Wraps (silk or linen)

31%

eyelash extensions/coloring/perming

2.2%

Eyebrow tinting

30%

rock star toes/glitter toes

2.0%

Full-coverage nail art coatings (like Minx)

28%

waxing

1.5%

Wraps (ﬁberglass)

28%

spray tanning

1.5%

Reﬂexology

27%

hair extensions/feathers

1.5%

Eyelash extensions

26%

paraffin

1.3%

Eyelash tinting

25%

permanent cosmetics

1.1%

glitter tattoos

1.1%

Powder-and-glue extensions (acrylic “dip” services)

16%

eyebrow shaping/tweezing/threading

0.9%

Body wraps

16%

makeup application (including airbrush makeup)

0.9%

Microdermabrasion treatments (for hands and feet)

12%

massage

0.7%

Airbrush tanning

12%

foot detox

0.7%

reﬂexology

0.4%

other

3.0%

Tanning

Permanent makeup

Non-waxing hair removal (electrolysis, for example)

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NAILS MAGAZINE

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% increase since 2010

61%

have added a new service.

15%

have discontinued a service.

have you

ADDED ANY NEW SERVICES this year?

31%

soak-off gels or brush on gel-polish

13%

42%

53.7%

*Speciﬁc new specialty mani/pedi services included vegan mani/pedis, waterless manicures, hot stone mani/pedis.

2011-2012 THE BIG BOOK

2/7/12 10:16 AM

Salon TRENDS

2012 TREND WATCH

PRESCRIPTIVE GEL SERVICES ARE THE NEXT STEP.

With the advancement in technology of all things gels, we’re seeing nail techs take a more “prescriptive” approach to gel services. Now you’ve got traditional hard gels, soak-off gels (in builder/base and colors), gel top coats, hybrid gel-polishes, and pure gel color in bottles to choose from. If she just needs extension or strength, suggest a traditional hard gel. She might just want longer-lasting color, then gel-polish might be what she needs. Understanding the differences in your gel options is key to growing your gel business.

PRACTICALLY ANYTHING GOES — ON YOUR NAILS.

We’ve officially entered a realm where the trend is the fact that there is no trend. You could have one client who is a sworn “classic” nail girl and wears only pale pinks and the next hour you’ll see that client who looks to Katy Perry and Lady Gaga for her nail inspiration. You thought blues weren’t popular as a fingernail color? Les Jeans de Chanel denim-inspired polish collection sold out before many fashionistas could get their hands on it. More women (and men) are realizing that nails are a great place to make a temporary (and often inexpensive) fashion statement.

THE PRICE DIFFERENTIAL IS NARROWING.

We’ve seen a steady closing of the gap in the price difference between Vietnamese and non-Vietnamese salons. Vietnamese salons, on average, charged about 60% of the price of a nonVietnamese salon. Today it’s closer to 75%, as more Vietnamese salons offer high-end manicure and pedicure options and gel-polish services, and generally have raised their prices across the board.

TAKE A CUE FROM THE AIRLINE INDUSTRY.

In these times of economic sluggishness, it might actually be smart to keep your base prices the same and charge for the little extras. Similar to how the airlines now charge for checked bags and extra leg-room, salons can charge for longer massage, a heel treatment during a pedicure, or custom nail art. From the business side of things, we even saw a few salon owners charging their booth renters a separate fee for pedi-spa use.

SOCIAL MARKETING IS KING.

From Facebook and Twitter, to YouTube and Yelp, to Groupon and Living Social, salons have harnessed scial media with a vengeance. It’s now common for salons to have Facebook or Twitter accounts to connect directly and immediately to clients and potential clients. Your clients can help you market your salon by “liking” it on Facebook or by “checking in” on FourSquare. When their friends see your salon name pop up on their pages, it works just like your favorite old-school marketing method — word of mouth.

— Hannah Lee >>> 2011-2012 THE BIG BOOK

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INDUSTRY STATISTICS association directory

Client DEMOGRAPHICS WHICH DAYS ARE YOU open and/or open late? If they’re If they’re open, open, it’s they’re their busiest open late. day.

Open

Sunday

19.2%

23.4%

19.1%

Monday

52.4%

41.5%

9.1%

Tuesday

74.9%

55.5%

12.1%

Wednesday

75.6%

56.6%

18.0%

Thursday

71.8%

76.0%

51.5%

Friday

76.4%

46.4%

46.9%

Saturday

73.8%

25.6%

47.6%

5.2 average clients per day

on average, HOW MANY CLIENTS DO YOU SEE per day? More than 8 clients/day

13.6%

8 clients/day

8.5%

7 clients/day

7.4%

6 clients/day

14.9%

5 clients/day

16.7%

4 clients/day

11.6%

1-3 clients/day

27.3%

which of the following do you use for BOOKING APPOINTMENTS?

WHO ARE YOUR CLIENTS? Girls under 20

7.4%

Women 21-25

12.4%

Women 26-35

19.5%

Women 36-45

28.0%

Women 46+

29.2%

Men

3.5%

5.2%of salons have a clientele that is % made up of 90 or more in just one of these

Paper calendar/paper booking

61.0%

Computer software

21.0%

Smartphone app

10.2%

Online booking

4.2%

None of the above

3.8% Respondents chose all that applied.

what percentage of your business is APPOINTMENTS VS. WALK-INS? Regular appointments (clients who schedule their appointments one by one)

Standing appointments (clients who come in every other Tuesday at 9, for example) 38.4% Walk-ins

13.1%

Other (ﬁlling in for another tech, for example)

2.3%

demographic categories.

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39% 2011-2012 THE BIG BOOK

46.2%

of respondents work exclusively on standing appointments. take walk-ins exclusively. take no walk-ins. >>>

2/7/12 10:16 AM

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INDUSTRY STATISTICS association directory

Salon MARKETING

TOP 5

WHERE DO YOU ADVERTISE YOUR BUSINESS?

I HAVE THIS IS ADVERTISED ONE OF MY THIS WAY 3 MOST WITHIN PAST SUCCESSFUL 12 MONTHS. METHODS.

Client referral system

74.6%

51.2%

Facebook page

66.6%

27.9%

Local newspaper

30.9%

6.8%

Sponsor charity events

29.5%

5.2%

The salon has its own website

47.7%

16.5%

Yellow Pages (printed)

22.2%

4.0%

Local or city magazines

19.4%

4.1%

Other online directories (including salon ﬁnder sites)

27.4%

7.2%

Direct mail to local area residents

17.3%

4.7%

High school or other school papers

17.2%

2.6%

Cooperative advertising with other local businesses

15.1%

2.9%

Twitter page

13.1%

2.5%

Door hangers or windshield ﬂiers

9.5%

2.2%

Daily deal sites like Groupon or Living Social

11.1%

4.5%

Radio

10.4%

1.9%

5.1%

0.5%

Online Yellow Pages

18.5%

3.4%

Local TV

3.6%

1.2%

FourSquare account

3.5%

0.3%

Billboards or bus benches

3.2%

0.7%

Sponsor local sports teams

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2011-2012 THE BIG BOOK

most effective marketing methods for nail salons Percentage refers to the number who say it’s one of their three most successful methods of advertising.

51 %

word of mouth/client referral system

Facebook and other social networking tools

17%

salon websites

online directories

newspapers

>>>

2/7/12 10:16 AM

OPI Disinfectable Foot File with Disposable Grit Strips

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Peel-off disposable strip for maximum sanitation.

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bb2011-12stats.indd 17

80-Grit Reﬁll Pack

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2/7/12 10:16 AM

INDUSTRY STATISTICS association directory

Tech-savvy TECHS

Do you have a

SMARTPHONE?

yes 73.9% [57.5

ARE YOU ONLINE? I have my own Facebook page.

80.7%

My salon has its own Facebook page.

60.9%

My salon has its own website.

52.0%

I encourage clients to “check-in” to the salon on FourSquare or Facebook.

24.5%

I have a Twitter account.

21.0%

I have my own website.

16.3%

My salon is on Yelp.

13.4%

My salon has its own Twitter account.

8.7%

I have a nail-related blog.

6.6%

I have a YouTube page.

5.7%

My salon has its own FourSquare page.

3.5%

I have my own FourSquare page.

3.1%

(2011)

]

(2010)

what kind of smartphone device DO YOU USE? iPhone

32.0%

Android phone

30.5%

Blackberry

12.4%

I have an iPad or other tablet.

11.4%

Other

5.7%

Don’t use

22.1% Respondents chose all that applied.

87%

of nail techs under 25 have a smartphone.

64% of nail techs over 45 do.

what BUSINESS APPLICATIONS CATIONS do you use your smartphone phone for? of nail techs between ages 26-30 have a Facebook page.

Business phone calls

86.9%

Business text messaging

82.4%

Researching companies online

40.1%

lon Online appointment booking for the salon

26.8%

Accepting credit card payments

17.5%

Other business applications*

of those over 45 do.

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7.1%

*Other applications included banking, managing anaging the salon website, managing Facebook accounts, ts, reading e-mail, reading blogs, watching videos, s, checking e-mail.

2011-2012 THE BIG BOOK

2/7/12 10:16 AM

how much time per day do you

SPEND ONLINE related to NAILS?

HOW DO YOU DO BUSINESS ONLINE? We asked techs which of the following statements were TRUE for themselves. I access the Internet to learn more about new products.

90.0%

I access the Internet to look at different product manufacturer websites.

83.1%

I access the Internet to do research on the nail business.

80.6%

I look at nail-related videos online.

79.9%

E-mail is a good way to reach me.

72.7%

I use a computer to handle some business functions.

66.6%

I’m interested in receiving information about nail products via e-mail.

less than one hour

14.8%

1 hour

37.3%

1½ hours

7.6%

2 hours

57.1%

24.1%

2½ hours

1.8%

3 hours

6.9%

3½ hours

1.1%

4 hours

2.1%

I subscribe to various nail-related e-mail newsletters.

56.0%

4½ hours

0.2%

I go online to chat with other nail technicians.

29.9%

5 hours

2.4%

more than 5 hours

1.7%

1.66 WHAT’S AGE got to do with it?

average hours per day spent online

We looked at web and smartphone usage across age ranges, and although there were areas where tech-savviness tracked closely to age, age is not always a factor. More under-30 nail techs have a Facebook page than those over 45, but most nail techs, regardless of age, use a computer in their business.

WHICH IS TRUE FOR YOU? I have my own website. My salon has its own website. I have my own Facebook page. My salon has its own Facebook page. My salon has its own Four Square page. I have a Twitter account. My salon is on Yelp. WHICH IS TRUE FOR YOU? I use a computer to handle some business functions. I access the Internet to learn more about new products. I access the Internet to look at different product manufacturers’ websites. I look at nail-related videos online. WHICH OF THE FOLLOWING SMARTPHONES DO YOU PERSONALLY USE? iPhone Android phone I don’t use a smartphone I have an iPad or other tablet.

under 30 16% 55% 87% 67% 21% 12% 31%

31-35 17% 51% 87% 58% 26% 12% 27%

36-40 16% 49% 83% 67% 25% 7% 23%

41-45 19% 48% 80% 67% 30% 10% 24%

46+ 15% 55% 70% 53% 11% 5% 21%

71% 89%

70% 89%

67% 90%

66% 93%

64% 89%

85% 91%

86% 80%

82% 81%

83% 84%

81% 73%

40% 39% 13% 10%

36% 35% 16% 9%

37% 30% 16% 12%

34% 25% 18% 16%

22% 25% 36% 12%

2011-2012 THE BIG BOOK

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>>> NAILS MAGAZINE

| 19 2/7/12 10:16 AM

Buying HABITS INDUSTRY STATISTICS association directory

Do you PURCHASE your OWN NAIL PRODUCTS? Yes, I provide all my own supplies, including tools and equipment.

70.4%

I provide some supplies, the salon provides some supplies.

6.5%

The salon provides all my supplies, except my tools.

11.6%

The salon provides all supplies, including tools and equipment.

11.5%

WHERE DO YOU SHOP for nail supplies? I shop in a professional beauty supply store.

89.4%

I order from an online-only distributor.

38.1%

I buy products at tradeshows.

36.5%

I order online from my dealer’s catalog.

33.8%

purchase supplies?

I order over the phone from my dealer’s catalog or deal sheets.

31.1%

I buy direct from the manufacturer.

27.2%

I shop in an open-to-the-public beauty store.

26.2%

A distributor’s sales consultant comes to the salon and takes my order.

20.1%

For some items, I buy from non-traditional places that don’t carry traditional professional nail supplies. 16.2% I shop at the drugstore or other general store.

2.5%

Other

3.1% Respondents chose the sources they use “regularly.”

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2010

2011 Less than once a month

9.1%

11.7%

Once a month

26.0% 25.3%

Twice a month

21.3% 24.6%

Once a week

15.9% 13.0%

More than once a week No set pattern

2.2%

2.1%

25.5% 23.3%

10.2%

I shop from a mobile or van dealer who comes to my salon.

20 |

HOW OFTEN do you

HOW MUCH DO YOU SPEND per month on nail supplies? $100 or less per month

43.2%

$101-$200 per month

29.4%

$201-$300 per month

14.7%

$301-$400 per month

5.5%

$401-$500 per month

2.3%

More than $500 per month

4.9%

2011-2012 THE BIG BOOK

2/7/12 10:16 AM

HOW CAN A DRIP DRY?

bb2011-12stats.indd 21

Easily! Drip Dry dries nails to the touch in one minute, completely in ﬁve, with just 1 to 2 drops. Any other questions?

LACQUER DRYING DROPS

2/7/12 10:16 AM

INDUSTRY STATISTICS association directory

Buying HABITS which of the following pieces of SALON EQUIPMENT do you have in your salon?*

87% of nail techs have UV LIGHTS IN THE SALON.* 1 light

36.8%

2 lights

31.6%

3 lights

11.6%

4 lights

10.8%

5+ lights

UV light (for curing gels)

87.2%

electric ﬁle

76.1%

paraffin unit

73.8%

pedicure spa (“throne” type)

50.0%

local area exhaust system (for ventilation)

39.3%

professional towel warmer

37.9%

air puriﬁer

37.8%

vented manicure table

29.3%

high-level sterilizing equipment (not autoclave) 28.9%

9.1%

autoclave

18.9%

airbrush (for nails)

18.6%

airbrush tanning equipment

11.8%

tanning bed

9.0%

microdermabrasion equipment (for hands and feet)

8.9%

how ENVIRONMENTALLY CONSCIOUS is your salon?*

50% of nail techs have PEDICURE SPAS IN THE SALON.*

I’m more aware of potentially dangerous chemicals in my products.

93.6%

1 pedi spa

Being environmentally conscious is important to me.

93.1%

We dispose of our unused products in an environmentally correct fashion.

83.4%

We use low-energy lightbulbs at this salon.

69.2%

I believe my environmental consciousness is important to my clients.

68.0%

I have instituted some ‘green’ or ‘sustainable’ business practices in my salon.

65.2%

We have reduced our water consumption at this salon.

65.1%

We recycle at this salon.

63.9%

Being environmentally conscious is VERY important to me.

58.4%

When I can, I choose ‘organic’ or ‘natural’ products.

56.5%

I choose my salon products — at least in part — based on the manufacturer’s commitment to environmental issues.

45.6%

I haven’t given much thought to the ‘green movement.’

28.7%

I think the ‘green business movement’ is a fad.

19.3%

44.3%

2 pedi spas

29.1%

3 pedi spas

9.5%

4 pedi spas

8.8%

5 to 10 pedi spas

7.4%

more than 10 pedi spas

0.9%

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2011-2012 THE BIG BOOK

*2010-2011 Big Book

2/7/12 10:16 AM

getandkeep NAILS to ENVY

maintenance NAIL ENVY Just the right balance of strengthening and protective ingredients to keep nails in great condition. Once your chosen Nail Envy formula has done its job, switch to Nail Envy Maintenance Formula to maintain results.

original NAIL ENVY Maximum strength formula with Hydrolyzed Protein and Calcium helps nails grow harder, longer, and stronger, and resist peeling, cracking, and splitting.

soft&thin NAIL ENVY Strengthening formula fortiﬁes soft, thin nails with extra calcium.

matte NAIL ENVY Same strengthening beneﬁts as Original Nail Envy, but with a natural-looking matte ﬁnish.

sensitive&peeling NAIL ENVY Formaldehyde-free formula protects against peeling with antioxidant vitamin E, kukui nut oil, and aloe vera to soothe sensitive nails.

dry&brittle NAIL ENVY Moisturizing formula helps maintain ﬂexibility and protects with antioxidant vitamins E & C.

bb2011-12stats.indd 23

2/7/12 10:16 AM

Salon RETAIL INDUSTRY STATISTICS association directory

OP 10 BEST-SELLING RETAIL PRODUCTS FOR NAIL SALONS 1 2 3 4 7 6 5 8 9 10

Nail polish Top/base coats Hand lotion Cuticle treatments Nail strengtheners/treatments Hair care Skin care products Nail files, buffers Makeup/cosmetics Jewelry WHAT PRODUCTS DO YOU RETAIL? receive an INCENTIVE ON RETAIL products they sell.

If you do receive an incentive on retail products, WHAT IS THE INCENTIVE? 10%-19% commission

24.4%

Other commission/ percentage of sales

24.4%

nail polish

74.1%

hand lotions

71.3%

nail strengtheners/treatments

64.8%

cuticle treatments

63.2%

top/base coats

56.5%

nail ďŹ les, buffers

46.5%

skin care products

41.7%

hair care

36.9%

jewelry

30.5%

polish drying products

27.5%

Discounts on salon services or retail products for myself

7.8%

makeup/cosmetics

24.6%

1%-9% commission

6.5%

other boutique items

24.1%

20%+ commission

5.9%

adhesives/nail glue

18.8%

Commission is variable/tiered

5.1%

candles

17.8%

Counted toward my salary/bonus

3.9%

implements or personal tool kits

17.2%

Points systems/awards

3.0%

vitamins, nutritional supplements 17.2%

Rental rebate

0.9%

toe rings

16.7%

Other

18.1%

clothing

8.3%

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2011-2012 THE BIG BOOK

2/7/12 10:16 AM

NEW DS TEMPTATION & DS BOLD

CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR. Style is all about dazzling color and luxurious texture! The new DS temptation and DS bold from Designer Series by OPI complement both of these elements brilliantly. Formulated with real diamond dust and ultra rich color, Designer Series is high fashion for your nails.

DS extravagance DS reserve

DS opulence

DS reﬂection

DS classic

DS glow

DS mystery

DS radiance

DS magic

NEW

DS temptation SHOWN

DS bold SHOWN

top coat

bb2011-12stats.indd 25

2/7/12 10:16 AM

INDUSTRY STATISTICS association directory

Regional ANALYSIS Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Dist. of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming TOTALS

2011 Nail Techs 2,836 720 8,039 2,133 83,673 6,622 2,932 438 183 30,084 7,689 1,620 1,600 9,910 4,300 1,084 913 2,455 3,967 1,096 6,266 11,980 13,832 3,508 1,715 5,160 96 1,070 5,708 1,071 7,774 1,147 16,335 9,318 112 10,773 4,208 11,471 11,913 1,245 1,874 33 5,427 32,355 1,753 186 7,445 7,300 574 1,307 350 355,600

2011 Nail Salons 563 68 815 450 7,978 936 929 93 100 4,233 2,137 229 230 933 695 365 437 467 982 182 1,031 793 1,607 638 446 941 166 135 200 198 1,442 360 4,128 1,784 69 1,025 279 639 2,300 178 788 59 1,085 4,536 341 60 1,400 1,334 112 228 120 51,244

Louisiana, Alaska, Arkansas, and Alabama have all doubled the nail tech population in 10 years.

Montana has gone from 500 nail techs in 2001 to just 96 in 2011.

Highest nail tech to salon ratio: Nevada at 28 to 1 Lowest nail tech to salon ratio: Montana and South Dakota at .6 to 1

Alabama requires Colorado requires hours for a nail tech license.

hours for a nail tech license.

Arizona booth renters pay an average of

$663/month. Tennessee booth renters pay an average of

$303/month.

BUSIEST NAIL TECHS West Virginia Alabama Minnesota

6.8 clients per day 6.6 clients per day 6.3 clients per day

average price

Wisconsin

average price

Massachusetts

Sources: This data is derived from several sources: state boards’ self-reported figures (in some cases, we confirmed the data by looking at the actual list of license names); business lists and NAILS’ own estimates when a number is not provided or figures from various sources were inconsistent. Our own estimates are based on known information about the number of salon businesses in each state and the average number of nail technicians per salon.

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2011-2012 THE BIG BOOK

2/7/12 10:16 AM

NEW! LEMON TONIC temptingly taming

Tempt clients into pedicure season with the alluring aromas of sparkling lemon and yuzu warmed by cozy vanilla, ginger, and white tea essences!

lemon tonic mask

lemon tonic scrub

lemon tonic massage

Rejuvenates, soothes and ultra-hydrates with shea butter extract.

Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.

For a silky, sensual spa massage with rich emollients and antioxidant vitamins.

Also available in revitalizing espresso & cappuccino, refreshing cucumber, exotic tropical citrus, soothing green & white tea, enticing papaya pineapple, and indulgent royal verbena.

Call 800.341.9999 or visit www.opi.com ÂŠ2012 OPI Products Inc.

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2/7/12 10:16 AM