sales
By Cindy McGovern
Craft’s new world Make every job a sales job
Even if your brewery has an official sales staff of only one or two employees, the fact is that every person who works there is a potential sales representative. Craft businesses have the luxury of a staff that loves their product. Many employees have sought jobs in the industry simply because of their love affair with unique brews. Those are the best people to sell your product.
14
CRAFT BRAND AND MARKETING
MAY 2020
CBAM-MAG.COM
