SEPTEMBER-OCTOBER 2021
Find Your Tribe What some of today’s leading women professionals are doing to make connections
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O DOUR GS T THIN ROVE YO P ’S TO IMWEBSITE S EO
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Sharing powerful Stories LIVE each week on our podcast Whoever says endless opportunity does not exist needs to stop limiting themselves by their beliefs that exist between their ears. Our goal with Lead Up for Women is to empower as many women as we possibly can to Show Up, Be Seen, and to be the best version of themselves. Having a podcast enables us to do just that. Are you ready to lead without permission and take the steps needed to live your best life? Whether you want to start the business of your dreams, learn the steps needed to love what you do, or celebrate your present and future accomplishments, our podcast will dive into deeper subjects with weekly guests who have already walked in your shoes. Let the experts guide you to a clearer path to the future. Our show will be the perfect platform to be motivated and inspired, to advertise your business, network, and hear about Lead Up’s upcoming events. With more than 20,000 listeners, we have the opportunity to pioneer global change for women today, as well as in the future. We invite you to tune in to Lead Up for Women: Speak Up to Lead Up, weekly live on Facebook (on our Lead Up for Women FB page) or on any podcast outlet when you have time to listen. We are on Spotify, Apple Play, Google Play, Stitcher, and iTunes.
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Contents Find Your Tribe
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PR social@leadupforwomen.com 602-730-5121 Membership Information Mel Carr melc@leadupforwomen.com membership@leadupforwomen.com Art Director BOC design, Inc. brent@bocdesigninc.com 404-402-0125
BUSINESS
4 Founder’s Corner: I have a Millionaire’s Mind
LIFESTYLE
10 No time like the present
Circulation/Subscriptions subscriptions@leadupforwomen.com
14 Are You Living the Way You Desire?
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LUFW Management: Colleen Biggs: Chief Inspiration Officer colleenb@leadupforwomen.com 480-241-3708 David Corson: Operations Manager davidc@leadupforwomen.com 404-931-6569
Step into it
24 The Joy of Connecting
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Families first
LEADERSHIP
Lead Up for Women General Inquiry Melc@leadupforwomen.com info@leadupforwomen.com 602.730.5121
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22 Jumpstart Your Team 30 10 things to do to improve your website’s SEO
PHILANTHROPY
26 ‘Tis the Season for Advocacy
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Founders Corner
I have a Millionaire’s Mind Do you have a millionaire’s mindset? If so, why hasn’t your business made its first million? What could possibly be holding you back? You? I know that sounds harsh, but it’s true. We tend to hold ourselves back from what we deserve by either not seeking the assistance we need to get there or simply deflecting blame on all the outside variances of the economy, society, culture, etc. Why did some businesses reach record-breaking profits during the pandemic and others folded? Innovation and mindset have everything to do with it. When you wake up in the morning, what is your usual routine? Do you take care of yourself and pour into your cup upon waking? It is essential that your cup is full if you plan to pour into others all day. If you do not have a routine, may I suggest starting one that begins with YOU. Here’s my simple routine—one that could guide you on starting your own: › I wake at 5:15 a.m. and walk two miles. › At 6 a.m., I write in my journal (the things I am grateful for), and read books that fill my soul, educate my mind, and set my mindset for growth and positivity. › I conduct the exercises outlined in the chapters of the books (if there is writing to be done). I read the goals I have set for myself that are readily available on my end table in my office. And I close my eyes, and meditate and visualize my life—all those things I desire to be. › I shower and get myself ready for the day—whether that is being on camera at a moment’s notice—and get excited to serve others.
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Remember, you are the only you that has ever been and the only you who will ever be. Be you and be strong, because you are brilliant and the world needs all you have to offer. And they don’t want the perfect, polished, she has it all together YOU, they just want YOU. All the members of Lead Up for Women are here to offer you support and sisterhood to lead your best life and the journey starts today. I’d like to thank each and every one of you who believes in our mission, who believes in the vision that women can lift each other without competition or judgment, and will expand in abundance, success and love; then, in turn, inspire others to do the same. We are all sisters in this world, so in order to create more jobs and clear more pathways for women to shine in leadership, we must band together and blaze the trails. Who’s with me? I have faith in each of you that we can begin to build the blueprint necessary to create lasting change for your life and for all women. Join us. With Gratitude,
September-October 2021
THIS IS NOT YOUR ORDINARY GET-AWAY! This is a one-of-a-kind, I’m serious about being seen in this world and it starts NOW kind of get-away! Because you are WORTH IT!
Be You Be Strong is an Elite Sanctuary for Women that have a burning desire to lead their lives without asking permission of others. This Powerful supported gathering is designed to foster your unique personal story, and individual clarity and growth; all while nurturing the discovery of YOU and your personal brand.
Perks of this Sanctuary • 5-star accommodations in a luxury mansion • Learn new Skills & Form New Habits • Healthy food prepared by our personal Chef • Daily yoga, meditation, & journaling • Mindset shifting for business growth & goal-setting • Engage with a tribe that will be devoted to you far and deep • Live for 4 days under one roof while being pampered with great food, self- care, massages, and much much more. • 4-week Accountability Coaching w/ Colleen & all attendees following the event • But, you have to Show Up to live the life you desire
NEXT SANCTUARY SCHEDULED FOR 2022, SO DON’T MISS OUT!
FEBRUARY 24TH-27TH, 2022
Apply today, only 12 women will be chosen for each Sanctuary Your application will be used for the sanctuary you note on the application.
WWW.LEADUPFORWOMEN.COM/EVENTS
BUSINESS
Step into it Financial moves for today’s women business owners
If you’re a woman who owns a business, you may have some challenges not shared by your male peers, but you also may have several opportunities to help improve your financial future. While you might be taking some or all the right steps, here are some ideas to consider and revisit as your business grows:
Refresh your network Are you involved in networking with other women business owners? Many of them may have insights into the issues you face in the business world, as well as suggestions about lending programs and business-friendly banks. You also may enjoy passing along your lessons learned to others.
Review your business structure If you go into business as a sole proprietor, you’ll have to report your business income on your personal income tax return. If you incorporate or form a limited liability company (LLC), you can protect your personal assets—such as your house and your investments—from creditors. How? Because all these assets will be separated from your business assets and debts.
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By Francesca Vanderwall
In addition, you might want to consider other, more complex entities like C corporations and S corporations. There is no single, “correct” business structure. In fact, the most appropriate one for you may change over time, so in choosing the one for your needs, consult with a tax or legal advisor.
Do an insurance checkup To protect yourself and your business, review your insurance to ensure you have the right kind and amount of coverage. If you have established an LLC or incorporated your business, general liability insurance is appropriate for a sole proprietor. If you provide some type of professional service—
September-October 2021
legal, accounting, engineering, and so on—you may need professional liability insurance. No matter what business you own, consider adding disability insurance to replace some of the income you would lose if you were injured or became ill.
Consider all your retirement options If you run your own business, you are solely responsible for funding your retirement. Fortunately, as a business owner, you have several attractive options, including an “owner-only” 401(k), a SEP-IRA and a SIMPLE IRA. Several states now require business owners without their own plans to offer one and charge significant fines to those who refuse to comply. Other states are considering such plans. If your state offers one or will in the future, examine all the plan’s features—
contribution limits, potential tax credits, overall cost, and number and type of investment options—to determine if it makes sense for your needs. If not, you may be better choosing one of your own, including the following: › SIMPLE IRA — As the name suggests, this plan is easy to set up and maintain. It can be a good plan if your business has fewer than 10 employees. But SIMPLE IRA can be less generous as a business owner in terms of allowable contributions, compared to a 401(k) or SEP. For 2021, your annual contributions generally are limited to $13,500 or $16,500 if you’re 50 or older. You must match contributions made by your employees or make contributions to all eligible employees. The amounts differ depending on which contribution method you elect as the employer.
› Safe Harbor 401(k) — This plan allows you to defer the annual maximum of $19,500 for yourself (or $26,000 if you’re 50 or older). You must match employee contributions up to certain limits. You also can reward yourself and your employees with profitsharing contributions up to the individual maximum of $58,000 (or $64,500 for those 50 or older). The Safe Harbor 401(k) comes with administrative obligations and costs. A third-party administrator (TPA) can assist with meeting these obligations and will charge a separate fee. › Owner-only 401(k) — Sometimes called a “Solo 401(k)” or “Individual 401(k),” this plan is similar in terms of contribution limits to the Safe Harbor 401(k). The features of an Owner-only
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See Dr. Lori on Facebook and YouTube as the host and co-host of two shows: Mindful Conversations (@drlorimonaco ) and Viva Cafe con Leche (@vivacafeconleche).
BUSINESS
401(k) plan are designed for self-employed individuals and business owners with no eligible employees other than themselves and their spouses. › SEP IRA — If you only have a few employees or are self-employed with no employees, consider a SEP IRA. While you must cover yourself and all eligible employees, contributions are discretionary and can vary from year to year. This can be an expensive plan because the contribution percentage you select applies to all eligible employees. Contribution limits are the same as those of a 401(k) plan.
Develop a transition strategy How will you make the transition from business owner to the next phase of your life? Will you sell the business outright? Will you gradually transfer it to a family member? If so, what mechanism will you use? It is a good idea to have these types of plans in place well before you need to enact them, so consult with your financial, legal and tax advisors soon. Don’t forget some of the standard financial tips for the self-employed. There are several steps you can take on the road to financial security, including the following: › Establish a budget. When you’re self-employed—and especially when you’re first starting out—keep tight control over where your money goes. Establish a budget and stick to it. › Build an emergency fund. When you work for a business or other organization, your income is predictable. But that’s usually not the case when you are self-employed. And when your earnings are uneven, you can be vulnerable to financial stress when you face an unexpected expense. To help protect yourself from these threats, gradually build an emergency fund containing a few months’ worth of living expenses, with the money kept in a liquid, low-risk account. › Pay down your debts. Some debts—such as loans to help your business—may be unavoidable,
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If you run your own business, you are solely responsible for funding your retirement. Fortunately, as a business owner, you have several attractive options. and even productive. But other debts, especially those that cannot be deducted from your taxes and carry a high interest rate, are far less useful. Therefore, you may want to set up a repayment plan. With your other expenses, you might not be able to whittle these debts down as fast as you’d like, but over time, your efforts can pay off. › Put money aside for taxes. Because no employer is withholding taxes from your paychecks, you likely will have to make quarterly estimated payments. Plus, you are responsible for all your Social Security taxes, which if you worked for someone else, would be split between you and your employer. To make sure you have enough money available to pay your taxes, set up a special account—one that is not used for any other purpose. › Get proper insurance. Depending on the nature of your work, you may or may not need some type of business insurance. If you have a family, consider the need for life insurance. You also may want to consider disability insurance. Running your own business can be challenging, but by making some positive financial moves and getting the support you need, you can find business ownership to be highly rewarding, personally and professionally.
FRANCESCA VANDERWALL is a financial advisor with Edward Jones specializing in helping women entrepreneurs juggle their personal and professional financial priorities. After all, investing isn’t just about creating wealth, it is about what money can help you do. Before becoming an advisor, Francesca was an Edward Jones client. She brings a great deal of knowledge from her decade of experience in financial services. While her office is in the southwest suburbs of Chicago, she serves clients anywhere in the United States.
Connect with Francesca
francesca.vanderwall@edwardjones.com 815-744-8150 www.edwardjones.com/francesca-vanderwall Reach out for a complimentary retirement readiness analysis.
September-October 2021
NATIONWIDE CHAPTERS
BE CONNECTED. BE MOTIVATED. BE EDUCATED.
Every month on the 1st Thursday, Lead Up for Women and Partnering Member Sponsors will continue to support our mission to Unite Women of all Cultures, Race, and Diversity in realizing their greatest potential by inspiring each other to lean in to their best self and lead up from everywhere, then in turn, inspire others to do the same. We call it Lunch-N-Learn! We invite you to grab your lunch, 90 minutes of your time, and be educated, motivated, and inspired by our Founder, Colleen Biggs, as well as spend time purposefully connecting with the other attendees. This is your opportunity to expand your circle, learn about additional resources to expand your knowledge, and Show Up to Lead Up in your personal life, your community, and your business/career! Remember, if learning is beneath you, then leadership is beyond you. Come join us!
Register today:
leadupforwomen.com/events
BUSINESS
No time like the present
By Stacey Golden-Lisnock
Why having your affairs in order matters Whether or not you realize it, you are constructing your life legacy. We all will leave a legacy behind—nothing more than memories the people we touched during our lives can remember us by. The question is, “Will your legacy be one you would be proud of and, more importantly, that your family will appreciate?”
It can be difficult to get people to sit long enough to retrieve the information needed for a smooth transition. Along the way, I have found there are three different reactions to why people have not taken action to ensure a positive legacy: › Reaction 1 — I have an idea there is more I need to do in order to take care of things, but I’m busy with other matters and concerns right now. (It is way down on my list of priorities—it will have to wait.) › Reaction 2 — I do not recognize there is work to do. I am not convinced, nor do I have any plans to be concerned at this time in my life. (It’s not on my radar.) › Reaction 3 — I feel the urgency; I understand the seriousness, and I want to take action. (I am just not sure where to start or who to trust to help me.)
Most people do not put much thought into what “situation” or “set of circumstances” they will leave their family in if they should suddenly fall ill, be injured or pass on. That is unfortunate for those who are left with all the responsibilities. What will you leave behind? Will your family know how to access insurance policies, make decisions on what should happen to your pet(s), be able to arrange your funeral, fairly divide or part with your material possessions, and so much more—all while processing grief. The truth is that most people are not prepared for that health crisis, accident or death. The majority do not even discuss this, which leaves everyone blindsided by life’s unexpected turns. But know this: There is tremendous value in putting all of your affairs in order so that your legacy is a positive one.
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I am passionate about helping people be prepared in advance of these chaotic situations. All over the world, people are living with the consequences of a lack of proper planning (or none at all) in regards to a change in health or the passing of a loved one. As a financial advocate, I have helped many people better understand why they should be prepared. As you will see, the understanding part must come first. It is very disappointing to see a family that is unprepared for what are inevitable events. If it has not happened to you, imagine how hard it is to get access to the important paperwork and information with any instructions in place. It would be equivalent to someone handing you a baton in a relay race you had no idea you were running in. Do you think you could catch the baton, or would you fumble it badly?
If you see yourself in any of those reactions, you are in the right place to get some good recommendations, which are designed to move you to take action. So many things can and do happen without warning. And when they do, the chaos begins for your family. I will continue to have these conversations, since everyone needs to know they hold the key to their loved ones’ future—to the degree the legacy they ultimately leave behind affects the quality of life for those left to sort through the loose ends). While you may hate to imagine a scenario where you cannot be there for your loved ones, take a moment to do just that. › Would they be left to mourn in peace, or would they be thrust into the stressful situation of tending to your affairs?
September-October 2021
› Would they know what type of funeral you want? › Would they know how to access all of the bills and accounts to be resolved? › Could they get into your house, Wi-Fi, bank accounts and are they aware of your hidden treasures? › Do you know if your pet(s) will end up in a loving situation? › Most people will say, "No", "No", "No" and "No." Don’t be like most people. Be the example in the crowd. Help the rest of your circle get prepared. Model what your legacy “can be” for future generations. That is truly a gift you can give others. Without help, are you going to organize all your documents so that you and your family can be better prepared? Will you keep yourself accountable and complete the project? Will you think of everything? As a financial professional with more than 30 years in this business, I have seen how people think (and believe) that their time is unlimited. After all, as the saying goes, the best time to get stuff taken care of is tomorrow. Too many people turn a blind eye to the reality that bad stuff happens in life. By not being prepared, you are saying, “It won’t happen to me.” Sadly, everyone says this, even me. But sometimes we get a wake-up call like I did when I became ill and was rushed to the emergency room by ambulance on Dec. 31, 2017. Before that day, I also preferred to believe I had plenty of time to get things done. This way of thinking can have dire consequences. Life and death decisions that must be made without knowing the wishes of the person can be life changing for those forced to make these difficult decisions. Those types of decisions can break families apart. For example, pets can be carted off to the pound. Children can end up in foster care. Insurance policies can get cancelled. Houses can go into foreclosure or even sold out. Since nobody knows how much time they have left, isn’t it reasonable to say now is the time to get everything up to
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date and in order—while you are healthy and cognitively sharp? It is never too early to get this done, but it can be too late. Do you know the statistics on dementia? Last I checked one in three seniors over age 80 will have some form of dementia. The one we hear the most about is Alzheimer’s. Remember, those people were like you and me not too long ago. It is happening to 33% of the senior population. They are living out their life in a detached reality. That alone should be very concerning, but again, the blind eye gets credit here. Most people are not prepared if this should happen to them. Because of my personal story, combined with my years as a financial planner, I have been fortunate to teach others what I have learned. As a bonus, I have turned out to be a pretty good resource for referrals and resources of other needed services. This topic has become my passion, so I put together a program for people who care about having the important things ready before they become urgent. I’m aware that we each have unique situations and the family dynamic is a big piece of the puzzle. But, whether you realize it or not, we all create our legacy. Without taking action to be prepared in advance of a health crisis, accident or death, you have made an unconscious decision to leave a disorganized mess for someone else to deal with. That is not the definition of a stressfree legacy, is it? If this article motivated you to learn more on this topic, text me at 714-7092027. I will gift you a 30-minute consultation to determine where you are in the process of having the best possible legacy for your family. While there is no obligation to work with me, I may be able to give you valuable insight and resources during our time together.
STACEY GOLDEN-LISNOCK is a Financial Advocate dedicated to helping people leave a stressfree legacy. Prior to creating the Got It Together Now! — Emergency Info File Course, she was a Certified Financial Planner (CFP) for 30-plus years. After falling ill in 2018, she changed her focus from Financial Advisor to Financial Advocate. Today, Stacey enjoys educating people and motivating them to take action on important topics. She also hosts a weekly podcast, “Legacy Therapy.”
For more information, visit www.GotItTogetherNow.com.
Connect with Stacey
www.LegacyTherapyPodcast.com Cell/Text: 714-709-2027 Email: gitnow123@gmail.com
Your Emergency Info File You are just 7 modules with structure, guidance and accountability. You’ll get important legal and personal information now and complete once and for all. It’s the “Emergency Info File.” Book your 30 minute consultation (gift) to see where you are in the process, text at 714-709-2027.
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LIFESTYLE
Families first
How No-Problem Parenting is helping refocus today’s child rearing issues In my work with children who have experienced a disrupted attachment with their birth mothers, I often start with empathy for the child. If the child is old enough, at least 5 years old, I draw a picture that explains the importance of the First Year of Life Cycle. During this cycle, babies have needs, and ways they express those needs.
One of the most natural ways babies express themselves is through crying. Whatever it is they need, they cry. And if their mother is not close enough, they cry harder. Sometimes, they cry so hard they show rage. Their faces turn deep red; their bodies stiffen, and they arch their back, crying so hard sometimes that they lose their breath. The solution is simple. You pick them up. Feed them. Rock them. Change their diapers. Gratification. That is what every mother gives to their child. Those little acts of love and kindness show a baby that everything is going to be okay. Soothing and calming a baby’s fears is our way of building trust. Eventually the baby learns that when they need something, their need will be cared for. This gratification cycle happens thousands of times over the baby’s first year of life. The mother learns every day, every moment, each and every sound and movement their child makes. And in time, trust is what connects them—builds a bond. So, what happens when that attachment/trust is disrupted? What happens
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when a child is separated from their birth mom? Premature birth/medical pain/post pardum depression? Adoption? Neglect? The earlier you have these conversations with your child, the better. Don’t try to rescue them from their reality, even though it may be uncomfortable and painful. When a child suffers a detachment, they need more than your love—they need your understanding and confident leadership. They must know you can handle their pain. They must know they are safe and that you will do whatever it takes to keep them safe, even from themselves. How can a baby remember their infancy? Their body remembers. Their pre-verbal brain remembers. To learn more, check out the book, “The Body Keeps the Score” by Bessel Van-Der Kolk. When any of these experiences happen consistently, they can cause a detachment. For example, if the mother does not or cannot consistently come when the baby cries, or if the mother cannot soothe the babies wants and needs; it can cause a break in the bond. If gratification doesn’t happen or is not consistent, the baby may learn not to trust, and instead feel responsible for meeting their own needs.
By Jaci Finneman
Babies want to feel comfort and love, and when it doesn’t happen, for whatever reason, they can become fearful. If and when a baby is removed from their birth mother, they must learn these cues all over again. Having been abandoned, the baby sometimes rejects the overtures from their new mother, fearful that the feelings of abandonment may happen again. Some mothers, confused by the baby’s unwillingness to be held or comforted, let the baby take the lead. The baby holds their own bottle, does not make eye contact and seems settled with their devices. As the baby grows to toddler-hood, they rarely accept the word “no,” especially from the mother figure. The baby learns to take care of their own wants and needs. As the toddler ages, they become more resentful and even envious of other children in the home—birth siblings, foster siblings, and even children in daycare or school. They mostly become envious of the children who feel love and have a relationship with their mother, making them resent their own mother more. If the child was adopted, they resent their birth mother, no matter how strong the love and caring is. The hurtful consequences sometimes cause a feeling of deep resentment, causing the child to feel unlovable. And the disrupted attachment cycle continues. As a 30-year counselor turned parentcoach, I have supported hundreds of kids and families who have been misunderstood and mistreated by the mental health system. Their real life examples are too painful for non-traumatized people to accept and understand. That’s why I left the mental health system and became a parent-coach. While I believe in therapy, I don’t believe all therapy is created equal nor that therapy is enough. Parents and children deserve to be understood and accommodated with a goal of keeping families together whenever possible.
September-October 2021
I started Hello World with a mission of “awakening attachment.” I became focused on serving parents with children who had breaks in early life attachment. In 2018, after being encouraged by many parents with children experiencing “typical behavior problems,” I finally decided that I could teach any parent what I had learned throughout my 40,000 hours of experience in the homes of all those families. In 2019, I launched No-Problem Parenting™. When I say we can deal with and overcome any emotional or behavioral challenge in our home, I mean it. There are solutions. It’s true that no matter what parenting “problem” you are living with, there IS a solution. Turn your parenting problems into No Problem, Become the Confident Leader Your Kids Crave You to Be. To become a part of the No-Problem Parenting Community, visit noproblemparenting.com. To learn more about me, reach out at jaci@helloworldmn.com or call 320-200-1046.
Meet Jaci Finneman
Jaci Finneman is the founder of Hello World – No-Problem Parenting. She is committed to helping parents become confident leaders for their children, along with finding happiness in their day to day routines and bringing peace back into their homes. As a 30 year Counselor turned Parenting Coach, Jaci has met with hundreds of kids and parents directly in their home and helping them to deal with and overcome their emotional and behavior challenges. During this time, she has remained focused on the solution, not the problem or diagnosis. In 2013, she started Hello World LLC, a company dedicated to empowering parents to become the confident leaders their kids crave them to be through a model she calls No-Problem Parenting. As a Parent-Coach, Parenting Strategist, Speaker and Leader, Jaci has more than 40,000 hours of experience working with parents and children affected by trauma and mental health diagnosis as well as traditional parenting challenges like back talking, lying, biting and whining. Her down to earth, authentic and relatable personality adds light, hope and clarity for her clients. One of 100 first cousins, she enjoys all things baseball, hockey and dirt. She and her husband of 25 years, Eric, live in Central Minnesota with their teenage son, Andrew.
Never apologize for being a badass! Julie (Rosolek) Jones can enlighten you to live your life with passion and purpose. As a speaker and coach Julie educates on the finer ways to GSD (Get Shit Done.) So don’t wait on life to get things done make it happen for yourself. Reach out today to start your life adventure.
480-570-7382 leadupforwomen.com www.facebook.com/julie.heinzelman
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LIFESTYLE
Are You Living the Way You Desire?
By Tricia Parido
Check out your responsiveness and reactivity This may be a unique way to begin, but I believe—no, I know—for us to be in the same headspace, we need to be jumping into the conversation from a place of self-reflection, personal identification. We need a specific focus on our personal needs. Therefore, I am starting with this personal assessment, or survey, if you will, to get your juices flowing and give you a point of reference. For the following, choose one answer to describe where you are with each area below be using the following answers: 1. Always 2. Some of the time 3. Rarely 4. Does Not Apply to Me › Knee jerk reactivity › Emotional reactivity › Need to be right › Need to be soothed › Feeling prompted › Feel irritated agitated annoyed › Craving anything — food, material, etc., to bring you peace joy comfort or relief › Seeing anything — food, material, etc., to bring you peace joy comfort or relief › Redirecting, i.e., stopping a negative attitude or behavior and choosing a better stance › Being centered and grounded › Having a balanced approach to daily living › Activities of daily living are flowing › Activities of daily living are lacking › Effective dietary practices I hope you are feeling in tune and in touch with yourself, because at the end of this article, I want you to feel you know what your body, mind, heart and soul are telling you. I want you to say, “I feel like I’m no longer catching things after the fact and having to be in this constant cycle of repair.” My hope is that you find your intuitive mindset. I want you to understand your personal needs, desires and aspirations. But more important, I want you to know how to experience yourself in
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your environment—how you are received by others. Why? Because in another article, we are going to identify how you can make the necessary shifts to obtain lifelong maintainability while continuing to grow, change, shift and morph in a positive momentum.
So, here we go. Just make sure to go slow. Proceed at your own pace—one that is not rushed. This will help you know what to watch for, listen to, and truly hear what’s going on in your mind. Find out where you are strong. Really take find where, with who, in what situations, what environments, and what processes things pop up. Let’s take emotional reactivity or knee jerk reactivity. You may say, “I really feel like I am very responsive. I don’t feel knee jerk or emotionally derailed by things outside of me.” But you might also say that when you attend a gathering with your family, friends or colleagues, you experience reactivity driven incidents. You sense triggers where you need to either have your skill sets handy, or cultivate new, more effective ones.
I want to get specific here. First, you must create categories, i.e., home, family, social, professional, etc. Next, you must know who is in what category, because if we attach the prompter, or what you perceive the prompter to be ,you don't want it to be attached in a generalizing fashion. You can't be broad here, so narrow it all down. Make sub-categories. Call out all your different units. Give this focus. Here’s an example of what I mean: In your professional category, you don’t want to attach issues with your boss or clients, right? So be specific. Call it all out—supervisor, subordinates, colleagues, clients, all of it. Do this with every category. A client of mine had an attached feeling of being invisible, undervalued, dismissed and disposable to her entire family. Once we went through this process, we uncovered that the only place she truly felt these things was in her relationship with her sister. This made the work so much easier for her to fathom. The repair headed into the right direction in no time at all. Say you are operating in the stance of a judger, where you are in a state of constant comparison. To be frank, both stances set you up for feeling like you don’t have enough, you aren’t enough or you aren’t content. But when you dig deeper, you can see where you are content, you are on track, and that you just haven’t adjusted your internal dialogue. This is where you want to be willing to put the work in—where you can look at these specific areas that you feel and notice random periods or situations of reactivity. This is where you can see what’s truly going on, who was, or is, there, and in what environments. Instead of attaching it to a broad thing, you can filter it down to that one person, one action, one whatever, because it usually is not a broad thing. Now that you are in a reflective state of mind, identify those feelings of needing to be right, prompted or soothed. Why did you need soothing?
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What happened? Next, dissect it all the way down. Here’s the deal: You have an aspiration of where you want to be and how you want to feel, so accept that as an evolution. Believe that you can live your life without feeling punished, restricted, guilty or selfish. Pull out, or create, your “I believe…” statements. What do you want to attain? If you are not already there, why? You can see it, taste it, smell it, so why aren’t you there?” This is what you need to find out. Why do you want it? What does it mean to you? What would it mean to you if you don’t get there? If you are thinking, “I don’t want to be reactive,” what do you need to get started? We’re all human. We all get annoyed. It is what we do going forward that makes the change. A shift is possible. Go through each one of those line items in the opening survey. Focus on each individually. Take a day or a week, but take the journey. Formally shifting and preparing for lifelong maintainability takes time, attention, focus, clarity, decisive
action, tenacity, belief, faith and gratitude, especially when you desire to invite your environments to experience you in the way you want to experience living yourself. This is a very finite place of knowing—a space where you must acknowledge and reward yourself every step of the way. Every small bit is progress. Each space that falls short is identified. Allow room to be genuinely, honestly and authentica at just how far you have come. Embrace how capable you are to walk in your intuitive mind versus your emotionally reactive stance. Feel your autonomy as you navigate through this. In the above list, feel free to add, edit and delete to fit your aspirations. And don’t get overwhelmed. Know that becoming aware of, observing yourself and creating your very specific categories has been enacted to motivate you. So, even if you have 10 different things that make you kneejerk reactive, embrace them. Celebrate that you identified them and find your support. I’m just a message away.
TRICIA PARIDO is a Recovery Lifestyle Enthusiast, Speaker and published writer. As a nationally Certified Life Coach, an International Master Addictions Specialist and a Professional Life Interventionist, she holds a Psych Degree in Process Behavioral and Chemical Addiction. Specializing in life transitions and post-treatment journeys, Tricia is committed to helping her clients around the world find the emotional intelligence they need to conquer their life challenges. As an active business owner of Turning Leaves® Recovery, Life and Wellness Coaching, she teaches her clients how to live the life they desire and “live free.”
Every Tuesday, a Lead Up for Women Member will host a Webinar that supports our mission to Unite women of all cultures, race, and diversity in realizing their greatest potential by inspiring each other to lean into their best self and lead up from everywhere, then, in turn, inspire others to do the same. We call it #Teaching Tuesday! Have you stepped into the spotlight to teach your own workshop and host a #Teaching Tuesday? If not, we welcome you to do so to expand your influence and attract more clients.
Click here to become a member and schedule your workshop today! Lead Up for Women WWW.LEADUPFORWOMEN.COM/MEMBERSHIPS
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Find Your Tribe What some of today’s leading women professionals are doing to make connections Volunteer. Take a community art class. Join a club. Get out and about. There are myriad ways to find the people and places that mostly connect with your inner you. In today’s ever-changing, always complicated world, finding your tribe means feeding your soul with social interactions—connections that can help you survive, thrive and endure. Creating community means you are creating real opportunities for connections that are real, accepting of who and what you are, and giving you the space to find that which physically, emotionally and spiritually gives you a sense of place. We sat down with five of the most inspiring, engaging and bad-ass women we know to see what they are doing to build the personal and professional tribes they lean on each and every day.
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The Panel:
Careyann Golliver
Dr. Lori Monaco
Dr. Melissa Balizan
Franchise Business Consultant 303-805-5078 franchise-logic.com Helping People Realize Their Dreams Through: Passion, Process and Abundant Possibilities
Authenticity Teacher, Coach and Speaker, Chiropractic Physician, and co-host of the YouTube and Facebook Live show “Viva Cafe con Leche,” and the BlogTalk Radio show “Viva Moms After Dark” 203-395-9832 drlorimonaco.com 7 Core Pillars of Alignment
Concierge Pharmacist 719-250-5389 drmelissabalizan.com Empowering You to Achieve Your Health & Wellness Goals
Julie Jones
Mel Carr
Speaker, Coach, Educator Get Shit Done Coaching 480-570-7382 juliejones.biz Inspiring Entrepreneurs & Individuals to Take Action in Pursuit of Their Passions
Founder & Director 808-852-9217 cloversy.com Do What You Do Best, Outsource the Rest
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Tell us what makes the Franchise Logic brand so unique? Careyann Golliver: I believe that my real-life experience of being on the franchisor side is a huge advantage in helping me guide and coach others correctly. I strive to make sure they have their eyes wide open before making any decisions or spending any money. This is a huge investment, in many cases, next to the purchase of their home. Because I co-owned and assisted running a franchise business, I feel it gives my candidates an insider’s edge and highly educated perspective. I am gifted at matchmaking prospective buyers with potential fits for their needs. The process I have mastered is truly a self-discovery journey to identify their possible perfect franchise match. It is created to align skill sets and goals, while helping these prospective buyers take control of their destiny and fulfill the American Dream. Due to the majority of people I work with being between the ages of 52-67, they won’t have enough years to recover if they don’t get it right.
average expectations. We use state of the art technology and equipment that keep up with what they need— whether it’s letting them know about an upcoming project or preparing important documents ahead of time for easy access later down the road. We not only keep up with them, but stay 10 steps ahead of their every need. We are sure to not miss anything along the client journey while staying true, always being there whenever needed most.
What is your secret to success?
Careyann Golliver: Never. Giving. Up. Failure is never an option. Being a business owner is not always unicorns and rainbows. It is a lot of hard work. Nobody else is going to care about your business more than you do. Accept the things you hate to do or don’t do well, and find others to do them. Define where your skill sets will generate the most return and make sure you spend most of your time in those areas. No one can excel at everything. Be alright with your weaknesses.
“ It always inspires others to get out of their comfort zone. The amazing tribe of women I have surrounded myself with inspire me to be the “best” version of me. — Julie Jones
Dr. Lori Monaco: My business is centered on mindfulness. Every workshop, every coaching session, every class is centered on the power of mindfulness to manage self. Dr. Melissa Balizan: Ditch the pills and discover the root cause. Julie Jones: Quite honestly, it is me and the energy I bring to my speaking, workshops and clients. Mel Carr: As the CEO and Founder at Cloversy Inc., I am proud at how well equipped my team is when providing executive assistantships from start-to finish, and going above and beyond
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Dr. Lori Monaco: My commitment to the authenticity of self. Dr. Melissa Balizan: Perseverance Julie Jones: The secret is having a servant’s heart and giving more than I ask in return. Mel Carr: I have 20-plus years of executive level management and human resources experience, along with my team’s extensive knowledge in marketing and office management. We provide a full range of services to meet our clients’ needs for business executive level administration or any other specialized position they may need.
How do you stay connected with other women in business?
Careyann Golliver: I engage in meaningful groups (like Lead Up) by surrounding myself with other like-minded, A-player driven females who also are entrepreneurs. When you get a driven group of females together inspiring each other to do better, it is magnetic. The goal is to support other small business owners and stay active in networks where you are challenged by others who will lift you, not drag you, down. Due to the current climate with COVID, there are endless virtual networking events that can literally fill hours teleporting yourself from group to group and make meaningful connections in short order. Dr. Lori Monaco: Basically just surrounding myself with as many female based women’s organizations as I can, and then reaching out directly to the women I meet to create and nurture the connection. Dr. Melissa Balizan: Networking Julie Jones: I love staying connected to women by building strong relationships through networking, and also making an impact in their lives. Mel Carr: Network, network, network. I am so glad that my membership with Lead Up for Women has led me into the wonderful world of networking with other fantastic females. Through attending events throughout this past year and meeting new people every day, it has given me more friends than can be counted on one hand, as well as high level clients willing to hire an entrepreneur like me. They know what we are capable of when it comes down to execution.
What do you do to give back?
Careyann Golliver: I am active locally with Denver Divas – Entrepreneur Women’s Group, Franchise Business Network and the International Franchise Association. I am also a community volunteer. I strive to maintain a lifestyle reflective of a strong commitment of balance, determination and drive in my own life, and assist others around me to achieve this, too. Every year around Christmas, Travis (my husband) and I usually spend $500 on different toys to provide to the less fortunate in our community. We also like
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to participate in “Wish for Wheels,” which helps purchase bicycles for families who cannot afford them for their children. While we don’t have children of our own, I cannot imagine how heartbreaking it would be to have to choose gifts under the tree for your children at Christmas or put food on the table. Dr. Lori Monaco: I volunteer my time for a non-profit organization, as well as share information and offer free information. Dr. Melissa Balizan: Support the food bank, fire and police. Julie Jones: I volunteer with children in the foster care/orphanage system in Arizona. Whenever there is a need for support, I am blessed with resources to be able to help those in need. Mel Carr: Thanks to Lead Up for Women, I was introduced to an organization called Maggie’s Place. Cloversy gives up 5% of the net revenue from each transaction in order to help women who are a part of the Maggie’s Place program, which helps provide basic needs such as food and shelter. This helps people focus more time on healing themselves or someone else without affecting those around them.
Tell us about your family?
Careyann Golliver: The third time’s a charm. I had to have some not so great marriages until I found my soulmate, Travis. I often wish I would have found him earlier because he would have been best friends with my beloved father who passed less than a year before we met. We have two fur-babies, Gertie and Garcia, who are brother and sister ShihTzu breeds. Dr. Lori Monaco: Three fabulous daughters ages 27, 17 and 8. Two dogs and one chinchilla. Dr. Melissa Balizan: My husband and I have been married for 20 years. Julie Jones: My family consists of my husband, Mike, my son, Konlin, and my fur babies. I have three rescue dogs, Mickey, Prancer and Rocky, a rescue cat, Chumley, and also a rescue desert tortoise, Shelly.
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Mel Carr: My family is small. I am an only child. My mother is overseas working, while my father is retired and living in Oklahoma. He is going through a hard time with Stage 4 kidney failure and bone cancer. I am thankful my career allows me to be flexible with work and gives me the ability to travel with my work. I consider my close friends to be my family.
How do you prioritize your health, family and career?
Careyann Golliver: Health is my top priority because without it, well, you have nothing. My family comes second and my career is third. Dr. Lori Monaco: Health is No. 1 to me because without it, the other’s would suffer. Family comes next. For me, it’s about giving my children—and my parents—my whole self. Scheduling time and being flexible for the unexpected is a must. My career is closely aligned with who I am as a person. It represents me, and as a result, always manages to pepper its way into every aspect of my life, including my health and family. One day it may have priority over my family, another day it is behind, and still another day it is even. Flexibility and the ability to shift is actually my No. 1 priority. Dr. Melissa Balizan: Make time for each day, schedule it. Julie Jones: I prioritize myself everyday by remembering that selfcare is not selfish. I also have learned to say “no” more. I love to help, yet if it is to the cost of my health and mental well-being, the answer is no. Mel Carr: I take the time to be active and live a healthy lifestyle every day. It is important for me to spend quality one-on-one moments with my family, which often are scheduled over video or a phone call. We are able to connect with each other during difficult periods apart. It gives us strength knowing our loved ones back home care about what happens as much, if not more. My career is not something I do because society says it is necessary, but rather because this is where happiness lies. We are helping people meet theirs by improving upon existing solutions, while simultaneously learning new skills from top experts
within various fields that will help make you an even better version yourself. It is all done out of love.
What motivates you every day?
Careyann Golliver: Connecting with others. I love hearing their stories and, because I have a virtual business, I can speak with people from all over. Connecting really has become an important fixture in the planning of their possible future. It is exciting. In fact, I still get Christmas cards from those I have placed into their perfect franchise more than 15 years ago with our family franchise. Dr. Lori Monaco: My children, especially my two youngest. Dr. Melissa Balizan: My purpose is to save lives. Julie Jones: My passion and drive to help people live their best life. Being a former police officer, I saw how there is no promise of tomorrow, so you have to live each and every day if it is your last. Mel Carr: Supporting my lovely clients, helping ease stress and providing work opportunities to the fellow Cloversy team members. I enjoy working closely with the Cloversy team members so that we can achieve greatness together. I am grateful to have such amazing people on this journey.
How do you tap into the power of YOU that makes you unique? And how has that pushed you forward?
Dr. Lori Monaco: I finally fell in love with myself about six years ago. While I do occasionally question myself and my abilities, overall, I have never felt so inspired by myself and what I am capable of doing. Once I fell in love with myself, I discovered my beautiful traits and used them to connect on a deeper level with others. My empathic quality, as well as my strong sense of humor have lifted me to an amazing place in my life. Dr. Melissa Balizan: I use my knowledge and experience to change people’s lives. Julie Jones: I tap into the power of knowing my self-worth and that I do make a difference. I love to make people smile
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with my googly eye glasses and the array of costumes I own.
me at Cloversy. And every amazing client we support.
Mel Carr: I have never been more confident in my ability to run a successful company and manage people. My entrepreneurship skills were developed thanks to Colleen Biggs and Lead Up for Women’s coaching program, which gave me the tools I needed to be a top-tier business owner from Day One. I am so grateful that this opportunity came about, because without it, I wouldn’t know what steps are next on the ladder to climbing toward success as an entrepreneur and/ or business owner.
What inspires you?
Who inspires you?
Careyann Golliver: Front line workers—police, fireman, nurses, EMTs. They literally put their own lives at risk on a daily basis to help protect and save lives. They are truly inspirational and thank them for everything they do. My mother has been my biggest mentor. Even while raising my sister and me, she successfully balanced a tremendous career in real estate. I have always looked up to her, not only as my mother, but as a top professional woman in her field.
Careyann Golliver: Seeing change in people. Dr. Lori Monaco: Vulnerability, courage, love, kindness, compassion, gratitude, possibilities and the human potential Dr. Melissa Balizan: Saving lives, being able to have purpose for what I do Julie Jones: It always inspires others to get out of their comfort zone. The amazing tribe of women I have surrounded myself with inspire me to be the “best” version of me. I am inspired everyday to make a difference to everyone I come across with a simple smile or eye contact or saying hello. Mel Carr: My business’ success.
What’s the best thing a consumer/client ever said to you? Careyann Golliver: Your mind is just as sexy as your beauty. Dr. Lori Monaco: You saved my life.
“ I strive to maintain a lifestyle reflective of a strong commitment of balance, determination and drive in my own life, and assist others around me to achieve this, too.” — Careyann Golliver
Dr. Lori Monaco: Strong, badass women. Dr. Melissa Balizan: Colleen Biggs Julie Jones: It always inspires others to get out of their comfort zone. The amazing tribe of women I have surrounded myself with inspire me to be the “best” version of me. I am inspired every day to make a difference to everyone I come across with a simple smile or eye contact or saying hello. Mel Carr: Every successful woman in my circle. Every person working with
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Dr. Melissa Balizan: You changed my life and gave me time to spend with my family.
wanted updates about what’s new with her company. But then I showed how much less stressful it is if you just let someone else take care of these things. During those early morning hours, all we can do as entrepreneurs is think of a long-term future strategy while drinking coffee from bed.
What are your strongest traits as a leader? What leadership traits inspire you?
Careyann Golliver: I would have to say my strongest traits are integrity, gratitude and self-awareness. Immense courage inspires me. You need bravery. You must be positive, strong and influential. These people have faced great odds and challenges. They have turned “their mess into a deliberate message” to help others overcome their challenges. They are warriors, courageous fighters for what they believe in and for how they see themselves and the world. Dr. Lori Monaco: As a leader, it is my ability to take charge, and stay calm and focused while keeping those around me at ease. Traits of other leaders that inspire me include kindness, consideration, assertiveness, focus, vision, mindfulness and clarity. Dr. Melissa Balizan: Listen, knowledge, drive. Go out and get what you want. Julie Jones: It includes a strong sense of integrity, and clear expectations around communication. I genuinely care; I am able to listen empathetically, and I have a love of my fellow human beings. Mel Carr: Communication and trust. I look for the same from other leaders.
How are you mentoring/ sponsoring others?
Julie Jones: The best thing I have heard several times is when a client tells me after one session that they have received their money’s worth already because of the out of the box” ideas I provide.
Careyann Golliver: I feel like I mentor every day with my franchise candidates guiding them on a journey of exploration and giving them a new-found clarity for their future. Some days I feel like a personal growth coach and marriage counselor.
Mel Carr: I had a client who was so relieved to no longer have the pressure of managing social media. She told me that before, she would wake up at 5 a.m. and spend an hour or more on her posts in order to keep them fresh for when people
Dr. Lori Monaco: By helping them understand who they are and why they are so they can embrace their unlimited potential. I love working with teens and children because they have so much life ahead of them.
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Dr. Melissa Balizan: I coach them, support them in what they are doing. Julie Jones: I mentor and sponsor others everyday during conversations. I am not able to “turn off” my ability to serve and help those around me. Brilliant ideas are always being shared in conversations. Mel Carr: With each Cloversy team member, I try my best to train them on new programs and ways to get the most out of their workday. One day, these amazing people will have an Executive VA company all because we are moving forward together toward our goals as a team. If I can do it, they can, too. I will be right by their side to support and coach them.
What book are you reading now?
Careyann Golliver: “The Harbinger” by Jonathan Cahn. Dr. Lori Monaco: Two in fact: “Secrets of the Millionaire Mind” by T. Harv Eker and “Liespotting” by Pamela Meyer. Dr. Melissa Balizan: Everything is figureoutable, secrets of a millionaire mind. Julie Jones: I am currently reading “Secrets of the Millionaire Mind” and “The Prosperous Coach.” Mel Carr: I just finished “The Millionaire Next Door” by Thomas J. Stanley, while re-reading “Secrets of the Millionaire Mind” by T. Harv Eker. My library is ever expanding thanks to some great recommendations from the Lead Up book club, and other group masterminds.
What are your favorite hobbies?
Careyann Golliver: I am all about retail therapy. I love working out and playing tennis, and I love to hunt and fish. I also have fallen in love with Diamond Paintings lately, especially during the pandemic and these difficult quarantine times. Dr. Lori Monaco: Gardening, roller skating, hiking, driving, camping, mountain biking, horseback riding and building things. Dr. Melissa Balizan: Reading, action movies, walking.
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Julie Jones: Traveling the world, spending time with family and friends, drinking really great wine, and I am a foodie. I also love to throw events and parties to create community.
always know-how. Learning to collaborate is so much better than being a “lone ranger” thinking you have to do it all, be all, when there are so many surrounding you that make it more fun!
Mel Carr: Being active and outdoors. I love being able to take long walks in nature by myself and with friends.
What does “Lead Up” mean to you?
How do you like to spend your downtime?
Careyann Golliver: Taking a hike. Going for a run or heading to the mountains for a long weekend with Travis and the dogs. I love spending time nested in the mountains in the natural hot springs and enjoying the natural beauty of simplicity. Being a Colorado native, the mountains are always calling me.
Careyann Golliver: As a business owner, it is our responsibility to show up and be seen. Being a VIP Member, there are endless tools to support and inspire other women in our communities with elite sanctuaries, bi-monthly magazines like the one you are reading today. There are podcast interview opportunities, direct contact to a huge network of other members, speaking opportunities, access to exclusive networking groups, and
“ I use my knowledge and experience to change people’s lives.” — Dr. Melissa Balizan Dr. Lori Monaco: I love sitting outside either by a bonfire, or by the ocean or a lake. I meditate. I like to clean and organize (it is very cathartic to me). I like to read. Being around my kids. Hanging out with my friends.
many more resources like online courses. It’s purposeful and powerful to have a community to allow you to have your own voice and have that voice spread to be heard and to serve others.
Dr. Melissa Balizan: Listening to music, enjoying time with friends and family.
Mel Carr: Reading one of the new books on how I can make more money. Joining friends for happy hour, cheering on another great week or month. Celebrating our wins. Motivating each other to take a leap in life.
Dr. Lori Monaco: How much time do you have? I have met some of the most incredible women here. They are beautiful spirits with phenomenal insight and knowledge, and they are not afraid to be vulnerable and honest. The values here at Lead Up align with my own. I believe in lifting people up and helping as much and as often as I can. That’s exactly what you see here regularly. It is an organization void of ego and ripe with love, support and inspiration. Lead Up means the world to me.
What’s the best advice you ever received?
Dr. Melissa Balizan: To speak up and be seen.
Dr. Lori Monaco: Never give up on your dream. Dr. Melissa Balizan: Know my worth.
Julie Jones: Lead Up means inspiring those around me to be the “best,” and that they are enough. It is being authentic and true to myself when I show up to develop relationships and friendships with those around me.
Julie Jones: The best advice I ever received is “ask for what you want.” People really want to help you, yet they don’t
Mel Carr: It is a great place to show up and be seen. It helps empower others around you to be a better person.
Julie Jones: I spend my downtime reading, snuggling with my dogs, taking walks, hiking, and time by myself to recharge.
Careyann Golliver: Never depend on someone else if you can do it yourself.
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LEADERSHIP
Jumpstart Your Team
By Katrina Sawa
3 simple steps to start your delegation process I hope by choosing to read this you are considering what it would be like to delegate more and start building a team. I have been delegating to assistants of many kinds since 2003 and wouldn’t be where I am today without my team. It probably is one of the most important things that helps me run my business and earn a multiple six figure income. But it was not as easy as it is now to find someone, or know what to delegate or “how.” I made a ton of mistakes, including: › Not asking for referrals › Not checking references or past clients, and the work they had done › Hiring people for what they “say” they can and will do › Not having a clear checklist of what needs to get done › Not having a clear plan on “how to interview or hire someone” (I had no clue, they don’t teach this stuff in business school, college, or anywhere.) › Not having good documentation to onboard people or letting them go › Not knowing all the legalities of hiring an independent contractor versus an employee (I’ve done it both ways—with payroll too, what a pain) Don’t do what I did and try to figure it all out on your own. Trust me, it is painful and can be costly if you do the wrong things. I like to walk my clients through how to hire, delegate, train and manage their team members, even if they just want to hire one assistant for a few hours a month. There is a lot to know, understand and implement to make it legal for both of you and an effective use of your resources. I’d like to share the basic stuff—things you implement if you’d like. I would recommend at least having one conversation with me (or someone who is really knowledgeable to make sure you are crossing your “T’s” and dotting your “I’s.” It will save you a lot of trouble in the backend. You don’t want to hire the wrong person and waste money paying them. That’s what I see happens often. After that, you hire them and never delegate
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because you don’t have a delegation list or plan. And, more than likely, they are not good at helping you find what needs to be delegated or know what to take off your plate. So, let’s get started. Build a “list” of things you want to delegate. Add the things you know you “should” delegated, as well as the things that are not getting done—areas like additional marketing, lead generation and sales type tasks, all of which are critical. Here’s the list I started with, most of which I am delegating now, or have systematized in some way online, using a specific technology.
Step 1: Put together One Huge List. Start with this and add/delete. Tasks to possibly delegate to a Virtual Assistant or some other contractor: › Respond to customer emails and phone calls as needed › Schedule business and personal interviews or appointments › Find places to get publicity in person or online or watch HARO for opportunities › Bookkeeping, i.e., tracking expenses and tax records, working with accountant › Internet research, etc. › Plan travel for seminars, workshops, personal › Book speaking gigs or research speaking opportunities › Content development, marketing and repurposing seek out places to post them or people to run them › Maintain customer mailing lists on an easy to use database › Manage the development of/and distribution of your ezine › Manage or communicate with your affiliates and update affiliate program › Handle registrations for webinars/ workshops and any facilitation of them, i.e., set up the technology, opt in pages, follow up emails or reminder emails, etc. › Manage shopping cart and merchant account as needed and create sales reports
› Create extra pages on website, or more products and autoresponders in cart › Handle recordings of webinars, edits, etc., and make them into courses, e-books, transcripts, etc. › Handle bounced emails, i.e., fix them, resend stuff, etc. › Troubleshoot computer issues and problems, and help organize email inbox or folders › Arrange shipping for customer orders and products › Place ads in publications and on websites › Format ebooks and print books, and organize printing › Get new cover designs done up for each new product, or new headers or online images designed as needed › Design PowerPoint presentations › Send out e-birthday greetings or actual cards to your list monthly › Purchase gifts and occasionally send clients thank you, welcome gifts, etc. › Write and mail “thank you” notes after attending networking functions › Data entry of all new contacts › Coordinate direct mail campaigns and mailings, facilitate through mail houses, etc. › Transcribe webinars and online courses/audios › Create Google Alerts for specific keywords and keyword phrases, and then set up processes to post comments › Proofread articles, press releases and website copy › Post blog posts on your blog, either with your content or repurposing transcriptions or guest content › Research media outlets that want your story ideas › Regularly read blogs of journalists who you want to get in front of › Submit your press releases to press release distribution services › Update your media contact lists to stay up to date
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› Upload videos to sites like YouTube, and then distribute to social media, your blog, ezine, etc. › Research podcasts, blog talk radio, webinars and online shows that might welcome you as a guest › Look for book reviewers › Find content for your ezine and blog, and post and repurpose content to as many places as will get mentions › Set up social networking profiles, pages, connections › Conduct weekly updates and correspondences on social networking sites (social media messaging) › Return calls through the database with a call-to-action script for a product and/or service (attend event, attend a tele-class, follow up, sales, free call, etc.) › Design images with quotes or wording to use for social media marketing
Step 2: Sort that list into categories such as: › Technology › Admin › Financial › Customer Service
This will allow you to “hire the right person for the right task.” Not all assistants or contractors are created equal, nor do they all know
what they are doing. Some are so desperate for more hours that they will say they know how to do something when they don’t, or they are not proficient in the task (you don’t want to hire them for that). Only hire someone for a task or tasks that they “love” to do for clients, nothing else. It is better to hire multiple people for multiple jobs, and pay them for the time they spend, rather than be stubborn and hire “one” person to try and do it all. “Trust Me.”
Step 3: You can do a combination of the following to find people: › Ask people for referrals who currently are delegating › Run ads for people on sites like Craigslist or Upwork › Look at Virtual Assistant or related groups on Facebook, and ask or post what you need in there › Ask me—I know lots of people.
And then comes the interviewing, hiring and training. That is where I may be able to help you, if not in the selection process, as that’s where a lot of entrepreneurs end up choosing the “wrong person” for the job. They don’t ask the right questions. I’d love to share a few more things with you if you’re interested, now that you
KATRINA SAWA is an award-winning, international speaker and business coach known as the JumpStart Your Biz Coach. Connect with Katrina and see how she literally kicks her clients and their businesses into high gear and fast. She is the creator of “The JumpStart Your Marketing® System,” “Jumpstart Your Business in 90 Days System,” author of “Love Yourself Successful” and the internationally best-selling “Jumpstart Your New Business Now.” Katrina has been featured on the Oprah and Friends XMRadio Network, ABC and TheCW, plus dozens of podcasts, radio networks and print publications. She was re-
have a list (at least that you can start with) on what to delegate: › Most people also want to know: › Where to find team members › How to figure out which types of team members you need, i.e., web designer, Virtual Assistant, personal assistant, errand service, etc. › How to hire possible candidates effectively › How to train your team members › How to manage your team for long-term success and productivity › How to fire a team member who isn’t working out (this isn’t easy) › What types of documents/ agreements/contracts you want to have in place to set expectations, boundaries, fees, disciplinarian needs and things needed to protect your business, copyright, and more One thing I know that will help is if you schedule weekly meetings with your team or assistant. You need to see the value in paying for their time to meet with you to make sure you communicate well. I’m working on developing more resources for all these, but in the meantime, I can answer any or all of these on a one-time coaching call. I offer a complimentary business strategy session that people get big clarity on. It is not just a sales conversation, I promise. I want to be a resource for you—one who can help steer you in the right direction to make “Smart Marketing Decisions.”
cently awarded the “National Collaborator of the Year” award by the Public Speakers Association and nominated for the “Woman of the Year” in 2018 from the National Association of Women Business Owners. Having built the foundation for a highly successful coaching business 19 years ago on nothing but networking and follow up, today, she loves to inspire and educate other entrepreneurs how to create a strategy to develop, market and monetize a consistent money-making business doing what you love. Katrina lives in Northern California with her husband, Jason, step-daughter Riley, and their German Shepherd, Willow. She loves entertaining, cooking, wine tasting, glamping and hosting her live events.
Connect with Katrina
Sign up here: Go download and get access to a bunch of free business, marketing, and sales trainings to help you start up, grow, monetize and maximize your business on my website at www.JumpstartYourBizNow.com/freetrainings. Here’s to getting started and just doing it. Done is better than perfect.
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The Joy of Connecting Why there should be a little courting before your ‘ask’—and how you can do it
By Mary Fain Brandt
is a “strong” network. And don’t go to the flip side and accept every single person who wants to connect with you. It is not a numbers game. This isn’t Instagram and you’re not Kim Karndashian. More connections do not necessarily mean more clients or opportunities. Don’t be concerned with having tens of thousands of connections. Instead, focus on the quality of your connections. Tip: Always personalize the message with your connection request. Do not automate this part of your LinkedIn strategy. Connection requests with a personal note have an acceptance rate of 53%. Don’t overthink that initial message with your connection request. I keep mine pretty simple. Example of message: Hey Colleen,
Most people get it wrong. They go in fast and hard with their sales pitches. They miss the courting phase and go right into the marriage proposal. Even the hit TV show, “90-day Fiancé,” realized there must be a little courting before the “ask.” So, how did this happen? One word: COVID. When the world shut down, people realized they needed a new avenue to get in front of potential and current clients. That new avenue was LinkedIn. The face of networking and events shifted, and there was an influx of people signing up on LinkedIn. They all had that “aha” moment, and realized they needed a different avenue to get in front of their potential clients to grow their network. As a LinkedIn Trainer, I was like “YASS.” They finally understood that LinkedIn was the platform to grow their network, increase their visibility and credibility, and land clients.
And then all hell broke loose… Spam messages. Sales messages. Sales calls. They had no idea what they were doing, or even worse, they hired someone who had “LinkedIn Expert” in their headline. (Ironically, I saw many
24 Lead Up for Women
of these LinkedIn trainers popping up, when in fact, they were more of a social media manager, not exactly an expert over here in my playground). I had to fix this, so I created my 3C Method, which is designed to educate my network on how to organically grow their network, get known, be found and get clients. With close to 800 million users on LinkedIn, just imagine if you could connect with 3%. That’s 24,000,000 users. Imagine that you only need 3% of a network to reach your goals in terms of clients and revenue. Sounds great, right? But how? What’s the secret formula to building relationships online? It’s not as difficult as you might think—if you use my 3C Method
Connect. Cultivate. Convert.
Connect with purpose — Connect with the right people, but don’t make your parameters too narrow. A “diverse” network
I saw your post on Women in Leadership and that resonated with me, it also prompted me to pop over and check out your profile. I like adding savvy business women (like you) to my network so let’s connect and continue to support each other on this platform. Stay fabulous and informed, Mary Cultivate — Your first date. Remember how it went? You probably flirted a bit, talked at lunch, walked home together, and then your crush asked you out. You didn’t gaze at them from across the room and get asked out in 90 seconds (or did you?) My point is to “Cultivate” your new connections by commenting on their posts. Nurture the relationship by supporting them online. Then, suggest a Zoom call (I know we’re all sick and tired of Zoom, but I am able to see your face and smile, which makes it more “real” for me. You don’t marry on the first date, so stop selling to someone in your first InMail. Just stop. As a business owner,
September-October 2021
building relationships isn’t an option. You must build relationships with your clients, employees and members of your community—both online and offline. What can you offer to them? For me, it Is usually an introduction to someone cool I feel would be a great connection. Or maybe there is a strategic connection you can introduce them to. My biggest wins have been commenting on others posts. This has led to being a guest speaker on summits, podcasts and webinars, as well as some fabulous collaborations for events, and even some referrals and clients. Tip: I like to send a voice message or even a video message. It really helps personalize or humanize things, right? Don’t be afraid to use GIFS and make someone laugh—remember you are interacting with a real person behind the profile.
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Convert — You’re probably thinking, “Convert to clients,” right? Let’s expand your thought process and change that to convert into opportunities. It is much more lucrative. Think about it: A client pays you once, and if you’re lucky, they refer one client to you. A referral partner sends you multiple clients over the years, resulting in a much higher return on investment (ROI). And how about colleagues you can collaborate with? Collaboration is one of my top goals and strategies. When you collaborate with someone on a project, your audience reach is expanded. And depending on the person you collaborate with, it could actually strengthen your credibility. Let’s think about those opportunities in your network. Here is a list to get you started: › Brand Ambassadors › Referral Partners
› Collaborators › Potential Clients › Current Clients › Thought leaders
Final thoughts Since 2020, we are all craving more genuine relationships. Gone are the days of perfection, and here to stay are Zoom meetings in shorts and flip flops. My best advice is to remember the H2H (Human-to-Human) factor in everything you do and every message you send. There is someone behind that profile, so treat them as you would want to be treated. When you are working to build relationships with your network keep these three ideas in mind:
No. 1: Be willing to Give First Remember that there is a give and a take in all relationships. If you are not
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willing to support someone in your network, do not expect them to support you. And if that’s the case, why are you connected with them in the first place? Pro Tip: Start giving recommendations to those you personally know or have worked with.
No. 2: It’s not all about the benefits Don’t be so focused on the end goal of getting new clients that you forget that it is possible you won't benefit from the relationship. And hey, that’s okay. Think about your friends who show up to every party with empty hands. You don’t tell them to leave, right? You still consider them friends. Just like in real life, sometimes business relationships won’t increase your ROI.
No. 3: Be genuine. Be real. Be yourself Treat others as you would want to be treated, and be open to different viewpoints, feedback and new ideas. I recently was given feedback that took me by surprise. I didn’t react, instead I listened, reflected and adjusted. You'll make new connections and strengthen your network. You never know who that new connection knows. It could be a new client or strategic partner.
Connect with Mary hello@maryfainbrandt.com www.maryfainbrandt.com 619-987-8404
MARY FAIN BRANDT teaches entrepreneurs, business leaders, executives and sales teams how to fill their pipeline by using LinkedIn in just one hour a day. Her clients successes include landing a client one day after working with her to being offered a job three days after getting laid off. Her clients typically see a 30-45% increase in profile views and engagements which lead to conversations that convert. Mary specializes in working with financial professionals, bank managers, IT professionals and coaches to help others increase their visibility but, more importantly, learn how to CONNECT, CULTIVATE and CONVERT.
Be a VIP with Mary!
Half-day VIP Intensive where you get all done and dusted. Learn more here: www.maryfainbrandt.com/mary-fain-brandt-vip-half-day-session
Learn. Serve. Lead. Lead Up for Women is proud to present this exceptional opportunity to travel to Guatemala April 21 – May 2, 2022 for an 11-day / 10-night service trip in the settings of the Mayan Villages and discover the most beautiful places in Guatemala! This trip will include learning from the Mayan Women, serving alongside them, then, in turn, teaching the Mayan Women. This is a once in a lifetime opportunity to activate your learning, service, and leadership globally. For more information or to register, visit www.localhope.org/Volunteer See: Lead Up for Women’s Journey to Guatemala: “Learn, Serve, Lead!”
PHILANTHROPY
‘Tis the Season for Advocacy
By Rochelle Brandvein
Fall Back/Spring Forward
“Fall” is a weird word. It is either a noun referring to a season or a verb describing a painful descent. The latter oozes with negativity, making me visualize a deep plunge into a dark abyss or a cash flow glitch causing my business to stumble. But let’s get back to the noun. “Fall” as a season is quite lovely. The leaves turn brilliant shades of color that people unsuccessfully attempt to capture with their cell phones. But a phone simply can’t give the hues their due. Fall officially began September 22 and runs through December 21. That’s when winter takes over, adding a bitter chill that makes fall lovers yearn for crisp, sunny days. Fall nestles itself between summer and winter, making it the favorite middle child of the weather world. Who wouldn’t embrace a delightful fall instead of a wicked hot summer or a bone-chilling winter? As the chosen middle child, fall sports another name: autumn. And even before this time of year was referred to
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as autumn or fall, it was called “harvest.” None of the other seasons even have a nickname, making this center kid a standout star we should take notice of in terms of the pleasures it affords us. James Taylor’s popular “You’ve Got a Friend” takes it one step even further. He croons, “Winter, spring, summer or fall/All you got to do is call and I’ll be there…” to show the devoted strength of friends willing to withstand the elements by offering a helping hand during times of trouble. Assistance and support are what nonprofits are all about. In this column, like all my others, I will focus on organizations and people who are making a difference—no matter what the season.
In 1784, Benjamin Franklin came up with the brilliant idea to reset clocks to extend daylight into evening to burn fewer candles during winter mornings and nights. The US Congress eventually made it official by passing the Uniform Time Act in 1966 in hopes of saving energy. Today, daylight saving time (DST)—which starts on the second Sunday in March when people move their clocks forward an hour and ends on the first Sunday in November, when clocks are moved back an hour—is observed by approximately 70 countries, plus 48 states, excluding Hawaii and Arizona. You may not give it a second thought, but DST plays a huge role in many industries. A 2009 Journal of Applied Psychology study made an interesting discovery, when it found mine workers who arrived at work having had 40 minutes less sleep experienced 5.7% more workplace injuries in the week directly following the springtime DST than during any other days of the year. A mine of information: The United Mine Workers of America is a diverse union that includes coal miners, manufacturing workers, clean coal technicians, health care workers, and more, throughout the US and Canada. The union offers a collective bargaining agreement so workers can improve their jobs and lives thanks to better pay, benefits, safety and workplace improvements.
The Fall Guy The definition for a fall guy, which came about at the beginning of the 20th Century, typically refers to a person who takes the blame for a crime or some type of error. The word fall is used with the criminal slang meaning of “arrest or “period in prison.” This scapegoat definition even hints that the fall guy may or may not truly be responsible for the charged crime. The ultimate sports scapegoat— Colombian soccer defender Andrés
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Escobar—was shot dead after the 1994 World Cup when he kicked the ball into his own goal. This mishap contributed to the team’s elimination from the tournament, and Escobar was killed by gamblers who had bet heavily on Colombia to win. Nicknamed “The Gentleman” for his clean and calm playing style, Escobar’s murder prompted several players to quit the Colombia national team or retire from the sport. Have a ball: The nonprofit Soccer Without Borders uses soccer as a vehicle for positive change, providing under-served youth with a toolkit to overcome obstacles to growth, inclusion and personal success. The program operates in three countries on three continents.
Fall in Love Finding Mr. Right does all kinds of yummy things to your brain and your body. A surge of dopamine— one of those feel-good chemicals that triggers pleasurable and mental sensations—is released when you find your true love. Other scientific explanations for the love/happiness correlation include oxytocin, a hormone linked to warm, fuzzy feelings that aid in relationship development by promoting trust, fidelity and communication. The “love is blind” saying scientifically holds true. When you’re in love, your brain doesn’t see your partner’s imperfections thanks to the inability to make critical assessments of others due to your own happiness. Studies found that love makes you feel less pain—just holding hands with your partner increases your empathy and causes pain to diminish. Love is all you need: CaringBridge has a vision of a world where no one goes through a health journey alone. Created to share health updates, the free online tool builds bridges of care and communication by providing love and support.
Fall on Hard Times The pandemic has been an equalizer for everyone. For nearly two years we have focused on a rollercoaster of emotions and events we could never have even imagined. For me, I have looked to people who have previously fallen on difficult times, but then rose to surpass their circumstances. Adversity makes people stronger, and the following incredible women inspire me to move forward and not look back. Usha Chaumar began manual scavenging—which involves manually cleaning human feces without any precaution—at the age of 7. She married at age 10 years, at the age of 24, met social activist and Sulabh International founder, Dr. Bindeshwar Pathak. He helped transform her world by creating skill development training for her and her village’s manual scavengers. Usha is the president of Sulabh
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In my mind, nothing says fall more than jumping into a freshly raked pile of leaves to release my inner child all over again. It simply is my favorite time of the year. International Social Service Organization, the nonprofit arm of Sulabh International. American professional surfer Bethany Hamilton survived a shark attack where her left arm was bitten off. She returned to surfing just one month after the attack, winning the Explore Women’s division at the 2005 NSSA National Championships and began competing on the pro circuit in 2007, where she won the T & C Surf Women’s Pipeline event. Her journey was featured in the 2011 movie “Soul Surfer.” Diagnosed with a spinal tumor, Deepa Malik underwent three spinal surgeries and received 183 stitches between her shoulder blades over a period of 14 years. She was left paralyzed from the waist down and told she would never walk again. Malik started her athletic career at 30 years old and is the first Indian woman to win a medal in the Paralympics Games. In 2020, she was elected as President of the Paralympic Committee of India. J.K. Rowling, author of the Harry Potter series, was a single mother living on welfare when she wrote the popular series’ first book. Rejected by 12 different publishers before selling it for only $4,000, she later became an international star for creating the best-selling book series in history. Marina Silva is a Brazilian politician and environmentalist. She grew up in poverty, having battled (and won!) five bouts of malaria. One of 11 children, Marina didn’t learn to read until she was a teenager. She is the founder and former spokesperson for the Sustainability Network political party, was elected to the Federal Senate, and served as Minister of the Environment.
The Season of Change As the leaves continue to fall, now is the time to enjoy the energy of autumn before the cold takes hold. Appreciate the warmth-to-brrr transition before Jack Frost starts lightly tap-tap-tapping on your window. Concentrate on breathing in the freshness of fall, knowing all too well that it will end in a matter of months. In my mind, nothing says fall more than jumping into a freshly raked pile of leaves to release my inner child all over again. It simply is my favorite time of the year. Is fall your favorite season for a reason? If so, I would love to hear why.
ROCHELLE BRANDVEIN is the owner of Brandvein-Aaranson Public Relations, a 30-year-old PR agency that pivoted to solely handling nonprofits and companies with a philanthropic arm or foundation. Her company specializes in publicity, copywriting, and creative services.
September-October 2021
Join us in Leading Up through giving back
Donate: www.localhope.org/donation Volunteer: www.localhope.org/volunteer Sponsor a Child for School: www.localhope.org/sponsor/ students-seeking-sponsors
Did you know your gift of $30 can provide a night of safe housing for mother in need? Make your life-changing donation to Maggie’s Place www.maggiesplace.org.
Lifehouse Project Mission is about eradicating domestic violence, child abuse, and human trafficking across our world. We are stepping up and taking that responsibility, join us in this mission in making our world a safe place for every woman and child. Donations accepted www.lifehouseproject.org. Hope and freedom live here!
Free to Fly is a group of women who have previously experienced abuse to some degree in their relationships and chose to choose herself first, thus giving herself permission to be free to fly! Free to Fly is Not a Non-Profit that takes in the abused. We are simply the guiding angels that provide the support, bridge to resources and education, and most importantly the hotlines that they may need to be free once again. Contact us: (602) 341-5840 Let Her Speak’s mission is to elevate women’s voices, facilitate deeper conversations, inspire change in our communities, and build a stronger support system for marginalized women who aspire to lead. We carry out this mission through women-empowered events, female-focused research, and leadership education. We believe that through community, research, and education – more women will rise to leadership positions. Website: letherspeakus.com Instagram: https://www.instagram.com/letherspeakus/ NOT YOUR AVERAGE BRACELET BRAND. We didn’t just want to be another cute bracelet brand. Screw that. The facts are clear – all of these causes are in desperate need of additional financial support and awareness and we knew we needed to do our part. Every bracelet donates $5 to the cause it supports. We worked tirelessly to find nonprofit organizations that are actively making positive strides towards change and really need our help to continue to do so.
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Lead Up Tips
10
O TO DE S G THINIMPROVTE’S TO W E B S I R YOU SEO
1.
Get consistent high-quality reviews on Google
6. Host a podcast and an RSS feed
2.
Set up and post to Google My Business
7.
Post quality videos on YouTube and post on your wite with YouTube link
3.
Make sure your site is secure with an SSL certificate
8.
Post well-written, keyword-rich blogs
sure your site is user4. Make friendly and easy to navigate
9. Address speed issues
the most effective 5. Know keywords for your industry
keyword-relevant 10. Add Alt-Text for all images
Source: Lori Osborne is the founder and Chief Solutions Architect for BizBolster Web Solutions LLC (www.bizbolster). The company offers full-service website solutions, from new website development to maintenance; software integrations; SEO and Google solutions; and overall process improvement.
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September-October 2021
MAY-JUNE 2020
The future of travel is female
Tessa Horovitz, Co-founder, AMETTI
MARCH-APRIL 2020
Meet two founders changing the world of business travel for women
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Achieving top tier success matters
U LP YO AD TO HE TIPS NNECT, LENCE CO INFLUE AND OTHERS
CONNECT.
Meet Ashleigh Warren, a digital marketer that specializes in scaling brand performance.
INFLUENCE.
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LEAD.
G OWIN R GR AND TO FO ESS TIPS UR BUSIN E ON YO FLUENC DIA IN L ME SOCIA
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CONNECT. INFLUENCE. JANUARY-FEBRUARY 2020
LEAD. leadupforwomen.com
Meredith Allan, CEO, Marketing Coach, Certified Dream Coach, Inspirational Public Speaker, and Host of The Meredith Show
10
MAK TIPS TO E FEEL YOUR LI EASI FE ER
Extraordinary Leadership takes clarity, commitment, and courage Meredith Allan talks about BEing the Light and what it takes to Lead Up and Shine Bright!
CONNECT. INFLUENCE. LEAD. leadupforwomen.com
Ashleigh Warren Founder of So Social
Are you ready to ignite your power within to LEAD UP in your life with passion and purpose? We Are Lead Up: An Elite Community of Women driven by Passion, Power & Purpose. The next level of leadership starts with YOU! The greatest successes in life are born from your ability to find strength in community, show up to be seen, and unleash your power for the world to see. Lead Up for Women magazine is just one of the many platforms that embrace community to connect you with women that are leading, growing and choosing to thrive in life as the best version of themselves. Our unlimted resources and opportunities will provide the pathway for you to create and live your best life!
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