Rebootizer Presentation

owner of the;

REBOOTIZER GROUP PLC Corporate Presentation November 2010 providing the detox for a great night and a great morning

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Mission Business Overview Product Evolution The Market Group Structure Signed Contracts Where Selling The Product Communication Strategy Current marketing

THE VISION

THE MISSION

Be the globally recognised Detox Shaker

Provide consumers with a natural detox for everyday excesses of food and drink

TO BUILD A GLOBAL BUSINESS

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Rebootizer Group plc is a UK holding company involved in the development, marketing and sales of a functional drink called Rebootizer® Detox Shaker

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Rebootizer® Detox Shaker is an instant detoxifying drink made from 100% natural fruit and plant extracts

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Consumed at night, the product s powerful antioxidant and digestive properties can support the body to fight oxidative stress cleansing toxins from food and drink consumption

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The unique selling point is the product is sold in a double pack pouch which is mixed before drinking which ensures maximum efficiency

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Product was developed in Swiss Laboratories over the past 8 years

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Product is manufactured in France and Spain with company offices in London, Geneva, Monaco and Cyprus

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Rebootizer Group s Chairman is Harry Drnec, the former CEO of Red Bull UK

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Global distribution network already in place with 12 contracts signed with distributors worldwide (territories in Europe, Asia and North, Central & South America)

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The product is currently sold in France, Spain, Monaco, Belgium, USA with sales about to start in Italy and Slovenia and selling soon in Mexico and Columbia

Product Evolution  It was in 2002 that the company initiated a scientific research program in a laboratory with the aim to create, for commercial means, a product made out of natural plant and fruit extracts known for their detoxifying and digestive properties  Four years of research were necessary for the conception of the powder currently present in the Rebootizer® Detox Shaker product. The effectiveness of each plant reaches its full potential thanks to a precise dosage  As of 2005, the conditioning of the product became the main problem needing to be resolved, as the main component contained in the powder is only effective when it is mixed with a liquid solution  The first trials at conditioning gave the idea of fabricating simple packages of 6g of powder to be consumed with a glass of water  New researches were initiated in 2007 to develop an innovative all-in-one product to the consumer. After a year of research and trials, we developed with our exclusive manufacturing partner a unique, quick-touse pouch: MixPak® . The product possesses a real identity thanks to its modern and practical packaging  In 2009, the first steps of our product launch took place into many European countries such as France and Spain. Thanks to a quick growth, the group extended in 2010 Rebootizer® Detox Shaker development to North, Central & South America

2008/2009

2009/2010

2010/2011

 Black pouch with a unique recipe  The claims did not adhere to country regulation  The target sales were bars, restaurants and night clubs  Limited advice from lawyers on regulation

 This is the second pouch but with new transition branding  There are two recipes: one for USA and one for the rest of the world  Only one claim, speaking only about alcohol and not a global brand  The start of the global review of the product s claims

 A revolution of the white pouch with a global brand of "Rebootizer Detox Shaker "  Full legal due diligence and sign off for countries with exclusive distributors  One receipe for the world  Orac study to prove the antioxidant value of the product

REBOOTIZER DETOX SHAKER is now in a position to become a GLOBAL BRAND

Rebootizer® Detox Shaker s Competitors

none of which are natural products or unmixed products

 Code Blue: (USA) Drink in a can. Positioning close to Rebootizer® Detox Shaker  OUTOX: (BE) Drink in a can. Product positioning close to an energy drink. Pursued by French authorities in 2010 for misleading commercials  Security Feel Better: (FR) Positioning only based on Anti-Hangover benefits but non-effective regarding product s efficiency. Pursued by French authorities in 2006 for misleading commercials Today s society is growing more health conscious with an ever increasing number of detox products on the market;  Growing consumer interest in the role of nutrition for health and wellbeing is a primary driver behind the success of the functional food market. It is estimated that the global functional food market is expected to reach a value of at least US$90.5bn by 2013 Source: Global market review of functional foods (2013 forecast). Published Just Food April 2008  In USA, pouches are tipped to more than double their share of the beverage packaging market over the next decade as manufacturers look for greener options. » Source: www.beveragedaily.com, January 2010

Rebootizer® Detox Shaker is very well positioned with its unique delivery system and efficiency to achieve significant growth

Rebootizer Group PLC Chris Long (CFO)

Thierry Huguet (CEO)

Harry Drnec (Chairman)

Makken Marketing Agency Techlightenment Social Media Agency

100% owned subsidiaries

PSP Monaco Sarl Marketing & Logistics Thierry Huguet (CEO) David Garbarino (Marketing) Michel Zecca (Logistics) Marc Fikman (Events & Logistics) Estelle Flamant (Finance)

Nutradeal SA Trading Company Ralph Gaimard (MD) Tim Moss (Finance) Thierry Huguet (Sales)

Rebootizer IP Ltd IP Holding Company Marina Pittalis Chris Long

Harry Drnec, Non-Executive Chairman Harry was previously the CEO of Red Bull UK. He joined in 1995, Harry built Red Bull UK from a company that was losing money into one that is now the second largest Red Bull market worldwide, with sales in 2006 of nearly 300m cans. He has been credited with taking the brand away from an energy drink to a product that provides stimulation for body and mind, which created clear distance between Red Bull and other competitors. Harry began his distinguished career by joining Anheuser Busch. He quickly became Brand Manager in the high-profile team that introduced what is today the largest selling beer brand in the world, Bud Light. Subsequently, he was recruited into a senior marketing position at Ernest and Julio Gallo before re-joining Anheuser Busch to launch Budweiser across Europe. He left Anheuser Busch in 1989, to become CEO of Red Bull UK. Harry, was best known for masterminding the launch of Eighties' designer lager Sol, as well as the introduction of Snapple into the UK

Thierry Huguet, Chief Executive Officer Thierry joined Rebootizer in 2009 and has been involved in promoting the brand worldwide, utilising his strong international business relationships he has developed over the past 20 years. He was subsequently appointed CEO of the group. Thierry previously trained at ACCOR Group, where he went on to develop Europe s leading golf club group (Blue Green) for the international bank CrĂŠdit Lyonnais

Chris Long, Financial Director Chris is a Chartered Accountant who qualified with KPMG in October 2005. After qualification Chris joined Transaction Services gaining M&A experience. After KPMG Chris joined Bluewater Bio Limited in 2007, where he was Finance Director and worked on the admission to AIM of Bluewater Bio International in December 2007. From September 2008 to September 2010 was a non executive of Logicor Limited, a company specialising in the supply and creation of patents across a wide range of industries

Distribution Previously distribution was mainly based in Europe; with distribution and packaging in Spain, the Group is now expanding into the Americas and Asia. The Group's strategy for sales is to engage and sign exclusive distribution agreements for partners in each country and has the following distribution agreements already signed:

Europe Spain

Asia China

Belgium & Luxembourg

N. America

S. America

Canada

Mexico

USA

Chile

Italy

Columbia

France Slovenia Monaco

The company will continue to develop its global distribution network throughout 2011

Production Expansion Current production lines are located only in Spain and given that the product is 90% water, this generates significant freight costs. The company has the following development planned: ďƒ˜â€Ż The Asian market - Production line to be set up in 2011

Potential

Existing

France

Spain

Belgium

Italy

Monaco

Tabac La RĂŠgence Tabac Davidoff Tip-Top Rampoldi Vecchia-Firenze Cosmopolitain

Existing

USA

Potential

Wholesalers reaching more than 100s independant C-Stores each

Mexico

Canada

Colombia

Primary Target  Rebootizer® Detox Shaker primary target market: • 20-55 years old • Masculine oriented • Both young & mature professionals having an active lifestyle

Target values  Rebootizer® Detox Shaker fulfils values and demands of a growing mass market segment. Studies show that 20-55yrs look for: • Both snacking & healthy diet • Living in a safe / healthy environment • The ready to use & self-made • Qualitative, aesthetic, practical products fitting their active lifestyle The 4 market pillars REBOOTIZER needs to fulfil

Target Groups

Product positioning  Overall value For winners only  Brand promise Be on top at any time  Reason why (Product benefits) The product’s antioxidant and digestive properties can support the body to cleanse toxins accumulated through your excesses.  Proof Help against hangover  Tonality Premium, successful, masculine, charming

 Rebootizer® Detox Shaker is a detoxifying drink made from natural fruit and plant extracts.  The product s antioxidant and digestive properties can support the body to cleanse toxins accumulated through your excesses  A blend of natural fruit and plant extracts specially elaborated to support the body to fight oxidative stress such as: Lemon Antioxidant and antispasmodic

Dandelion Antioxidant and diuretic

Artichoke Antioxidant and liver protective

Lemon balm Antispasmodic and digestive

Licorice Antioxidant and liver protective

Acerola Antioxidant

Angelica Anti-spasmodic and gastric stimulant

• A total of 22 tons of fruit and plants are used to produce just one ton of powder extracts • No Chemicals or alcohol

Rebootizer® Detox Shaker is produced under recognised international high quality standards and all of the ingredients in the product have been approved according to Swiss, European and International legislations

Only unmixed double pack Detox product

Product s Revolutionary Packaging Anticipating a worldwide trend the product is: • An all-in-one product • Light-weight 2oz. pocket-size and easy to use • Double-packed to preserve the powder's efficiency from the water's natural oxidation process

1. Squeeze the bottom of the pouch to break the upper-inner seal 2. Shake for a few seconds to mix the powder and water 3. Tear the left corner and drink

Dermscan

ORAC

Date: June 2008

Date: August 2010

Objective(s):  Evaluate the effect of a plant extract on the aldehyde and alcohol rate in the expired breath  Subjectively evaluate the organoleptic characteristics, the efficiency of the product Studied population: 21 persons from 18 to 73 yo.

50% male and female

Objective(s):  Evaluate the detoxifying power of the product  Validate the product efficiency

Results/Conclusion: The decrease of the ratio R represents an acceleration of the degration of ethanol in acetaldehyde in presence of the product

Results/Conclusion: The product has a value of 18 mmol TE/g which means 1188 ORAC units per serving

OUR GOAL IS TO INCREASE BRAND AWARENESS Increase Visibility and Recognition  Cross media plans (Radio, Magazines, OOH & Web)  Building sponsorships with international sport & media events as well as co-branding  Using Web2.0 facilities such as affiliation program, social networking, online communities, SEO programs  Broadcasting our brand image & values as well as our product benefits

Increase Popularity  Participating in popular events related to our core target of 20 to 35 year olds  Customers product sampling & promotional items give away at events  Increasing the number of our sales promotion on both POS & Web

Build a Global Brand  Gain exposure in the local press or in specialist publications  Participating in local and international exhibitions  Establishing a public relations strategy  Becoming a world recognised Detox shaker

FIM Motocross World Championship

EVP Pro Tour

A 2 years sponsorship agreement (2010/2011)

USA (2010 / 2011)

• • • • •

More than 514.000 event spectators 1.07 billion TV Spectators 3.9 million visitors on www.motocrossMX1.com More than 270 million Press readers The total exposure gained by the Official Sponsors for the full 2009 FIM Motocross World Championship is 860 hours valued at €1.36 billion

* Source : IFM/Sports Marketing Surveys, gross figures based on December 2009.

• 8 events: 46,000/event • Press impression: 2 millions • TV ads: 715,000 (10% of total subscribers to BSN TV network) • Target: 18-35 yrs, 50% male and 50% female • Animations: Using key athletes for bar promotions to build long term relationships with current accounts and open doors to new ones

Spain

Slovenia

Belgium/Luxembourg

March 2010

Sampling (April 2010)

Fall/Winter 2010

 Trade Show: Alimentaria 2010

 Mirano (Brussels), Les Jeux d Hiver (Brussels)

 Promotional and selling into Universities and campuses thanks to Brand Ambassador

Fairs (March 2010)

 Currently the product was promoted to approximately 1,500 students

May to Dec 2010  Sponsoring: 10 parties in Spain for the Primera linea magazine  Media campaign: Web, Press & video marketing

 Tavola (Kortrijk), Horeca Expo (Gent)

 PR campaign: Barcelona & Madrid

 Promotion and sampling in 5 bars in the capital city Ljubljana and in 3 bars in the second largest town Maribor

 Web: Social Network campaign + SEO program

France

Italy

Monaco

Summer 2010

February 2010

Summer 2010

 Karting de Menton

 Fairs of Beverage & Co., Rimini

 NiBox club party

 La Féria de Béziers

Summer 2010

 La Brasserie de Monaco

 A web campaign having 2 goals:

 Promobus Tour in nigthclubs, music festival, beaches, squares (Torino, Milan, Genova, Bologna, Florence, Napoli)

Fall 2010

 Supporting each event to increase our visibility  Boost our sales on the key sales points  PR campaign

 PR campaign

 2 OOH campaigns

USA August 2010  Social networking + E-commerce  Internet marketing partners and CPA / CPC campaigns  Campus Events with Brand Ambassadors  Bar/club events: Chicago/NYC/CA/AR  Sponsorships: EVP/Blair/BeerPong  PR campaign

Columbia Fall/Winter 2010  Develop content and activities for National attention-capturing web page  Make trial sampling in Expovino (Wine show in Bogota)  Make trial Sampling and test Sales in After-Party clubs

Mexico October 2010  Brand Ambassadors: 25 Members  Social network:Facebook & Twitter + www.REBOOENOSDIAS.com.mx / eCommerce  Party & Concert Sponsorships ‒ 96 events (50 concerts / 30 Bar events / 16 Brand parties)  Street Activities & Performances ‒ Sampling (Polanco, Condesa) + Private parties presence ‒ Rebootizer Squad  PR campaign

Canada Summer 2010  SIAL Montreal  Sampling into campuses

Thierry Huguet CEO of Rebootizer Group PLC E: thierry@rebootizergroup.com T: +44 (0)203 040 2097 M: +33 (6) 70 67 48 63

Chris Long CFO of Rebootizer Group PLC E: chris@rebootizergroup.com T: +44 (0)203 040 2097 M: +44 (0)7768 873 017