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APPEARANCE & PERCEPTION ARE EVERYTHING UNDERSTAND HOW YOU ARE PERCEIVED BY THE MEDIA
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BEFORE YOU CONTACT A PUBLICATION OR TV SHOW, BE AN EXPERT. WATCH THE SHOW OR READ THE PUBLICATION FIRST.
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KNOW THE BREAKING NEWS AND CURRENT TRENDS IN YOUR SPECIALTY THAT IS CURRENTLY BEING REPORTED BY MAINSTREAM MEDIA.
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PHONE, PHONE, PHONE THE BEST WAY TO HAVE A STORY PLACED IS TO TALK DIRECTLY WITH THE MEDIA.
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ALWAYS HAVE A MEDIA KIT WITH YOU, OR READY AT YOUR PRACTICE/BUSINESS TO IMMEDIATELY MAIL OUT UPON REQUEST. HAVE SUITABLE STORIES COMPLETE, READY AND PREPARED TO SEND OUT AT A MOMENT’S NOTICE.
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HAVE YOUR ELEVATOR PITCH PRACTICED AND READY.
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SMILE! YES, THERE IS COMPETITION, BUT WHEN YOU TALK TO THE MEDIA YOU ARE THE ONLY VOICE THE ARE LISTENING TO, SO BE PERSISTENT
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HONESTY, HONESTY, HONESTY. STORIES THAT YOU PRESENT TO THE MEDIA SHOULD BE AS FACTUALLY ACCURATE AS POSSIBLE. LYING AND DELIBERATELY MISLEADING THE MEDIA CAN ATTRACT HIGHLY NEGATIVE PR.
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NEVER NEGATIVELY COMMENT ON ANY PUBLICATION, TV SHOW, PERSON, COMPANY OR COMPETITOR. IT’S A SMALL WORLD. THOUGHTLESS COMMENTS CAN COME BACK TO BITE YOU
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SEX SELLS SOAP VERY FEW IDEAS ARE NEW AND UNIQUE. IT IS HOW AN IDEA IS PRESENTED THAT “SELLS” IT TO THE MEDIA
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