6 Big Mistakes To Avoid When Filming A Corporate Video
A Bold Content Video Production www.BoldContentVideo.com
# Not Providing Value For The Audience
Competition for the audiences attention is scarce
Over 100 hours of video are uploaded to YouTube
every single minute! In return for that attention you must provide
something of value – entertaining / inspirational
#2 Using Technical Or Industry Jargon You must communicate using language your
audience will understand and resonate with Do not use “industry insider” terms or technical
jargon Use the same language as your target audience
#3 Poor Quality Of Lighting Lighting is critical for connecting with the audience and
improving the appearance of the interview subject Good lighting can balance out the asymmetrical features
of the subject Lighting for a corporate video should improve and flatter
the subjects appearance while preserving a natural look
#4 Not Paying Attention To Sound Poor sound quality will distract from the key
messages of the video Perform a “recce” of the location to identify any
possible sound issues (telephones, staff, airconditioning) Use a hypercardoid mic to capture sound while
reducing ambient noises
#5 Not Prepping The Subject
The interview subject must be made to feel
comfortable and at ease Give advice on what to wear i.e. no stripes
The subject should use nouns when speaking and
include the question in the answer
#6 Not Making A Connection
Create content which has real emotional content
For businesses in “boring” industries this can be a
challenge We recommend looking to Corporate Social
Responsibility (CSR) programs to find truly compelling stories
Need A Corporate Video? We Would Love To Help.
Bold Content Specializes In Creating Corporate VideOs With Real Emotional Impact
Visit: www.BoldContentVideo.com Twitter: @BoldContentTV