How to Write A Great Corporate Video Script
A Bold Content Presentation www.BoldContentVideo.com
Research Your Audience
Thinking only in terms of your key messages is an out of
date approach to writing a script. You need to consider the value your video has for your
intended audience. Video content needs to be interesting, inspiring and
preferably socially shareable to be effective.
Consider Language Carefully
Use language that your audience will understand and
resonate with Don’t use technical jargon and industry terms potential
customers may not recognize Use the same language as your audience i.e. the language
used for teens will differ from those for a more mature audience
Communicate Clearly
The video must use clearly communicate.
Make sure that the video script moves the action
along. The script should not be repetitive – don’t waste
your audiences time!
Summarize The Content
Summarize the content of the video in the first fifteen
seconds The viewer can then decide whether they wish to
continue watching (respect the viewers time) Even if the viewer does click away the core message
will have been communicated
Use Images And Sound Wisely Video uses not just words to communicate – Sound
and Visuals can be even more powerful! Too much exposition can be the sign of a poorly
written script Sound and images can be used to communicate
emotion and ideas
Need A Corporate Video
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