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PACKAGING
CREDENTIALS
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PACKAGING
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Men u WHO WE ARE THE WAY WE APPROACH HOW WE DO IT WHAT WE DO OUR CLIENTS OUR PROJECTS
David Ogilvy
“If it doesn’t sell, it isn’t creative”
Wh o we a re Bond is a Visualized Marketing agency that helps our clients deliver a professional and stable visual message and values to their customers.
B o n d Vietnam Awa rd ed Ag e n cy THE WINNER A' DESIGN AWARD
In 2017 – 2018, A’ Design Award invited us to the International Design Academy - The Grand A' Design Award Jury Panel. This is also the first time Vietnam has been honored as the jury member in this award. We are award winning team of 3 prizes (1 Silver, 2 Bronzes) in A’ Design Award Competition at 2 categories Advertising, Marketing and Communication Design and Packaging. A' Advertising Design Award, which organized annually and internationally in multiple categories, aims to highlight the excellent qualifications of best advertising designs and greatest advertising design concepts worldwide.
Silver A' Design Award at Advertising, Marketing and Communication Design Award Category
80+
50 +
14 4 6 th
Projects
Clients
Best designers of the world ranking
8 0%
5%
15
Win pitch
Proposal win 1st round
Visualized marketing experts
T h e way we a p p roa ch
The ultimate aim of all brand image strategy is create closely and excited customer experience. From this requirement, we combine customer insight and booming ideas to help our clients get their business goals.
INSIGHTS
BUSINESS STRATEGY
BOOMING IDEA
We believed that the fastest way to create booming ideas is the understanding and companion with your brand.
H ow we do it
DEFINE
DISCOVER
We ďŹ rm the deep aims and achievements.
This phase overlooks all components affected customer visual experience
Based on the year of experience we accumulated over 80 high-quality projects with over 50 clients in multiple ďŹ elds, Bond build the most particularly effective process and optimal time-consuming to solve visual problems for brands.
DESIGN
DEPLOY
AUDIT
DEVELOP
Innovation requires key concept with commercially viable and desired outcomes
We plan amount of members and clearly stages to ensure targets and timing
Because we not only create but also commit the success, we will generate measurable ďŹ nal results
Maintaining and adjusting visual strategy can bring a synchronized and consistent brand system
Wh a t we d o
We follow to become visualized marketing pioneer. We give our clients exactly what they want. We help your brand drive the professional and stable visual message and values to your customers
VISUAL BRAND STRATEGY
STORE DESIGN
• Logo and Brand Identity • Brand Guideline/ Brand Book
• Brand Identity at Store • Brand Gift
• Icons System
• POSM
• Mascot • Brand Code • Print Design (Brochure, Flyer, Catalogue, Standee,…) • Brand Photography System • Annual Report/ Press Statement
Recommendation Using Time: 3 - 5 years
Recommendation Using Time: 1 - 2 years
PACKAGING DESIGN
COMMUNICATION DESIGN
• Packaging Identity Design
• Key Visual Campaign • ATL/ BTL
• Label Design • Mascot • Packaging Photography
Recommendation Using Time: 6 months - 1 year
Recommendation Using Time: 6 months - 1 year
Our clients Over the years, we’ve had the pleasure of sharing and co-operating as a visual strategy consulting partner for some of the most progressive brands such as Techcombank, MB Bank, Vin Group, Mobifone, VinaPhone, Mamamy, Sabeco, Trung Nguyen Coffee,… These belief is the motivation for us to improve higher quality of services day by day.
BANKING & FINANCE
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ELECTRONICS & TELECOMMUNICATION
FOOD & BEVERAGE
FMCG
PHARMACY
OTHERS
Packaging is like clothes. A beautiful complet will emphasize brand value and convey product’s key message. So we always highly appreciate research stage to tailor the most suitable complet and express brand personality.
OUR PROJECTS BRANDING
FIVE-COLOUR CAKE BAO MINH Client: Bao Minh Scope of work: Bao Minh cake Package Bao Minh cake package is a story about 5 characteristics through rustic watercolor material which is featured for Vietnam raditional products.
BAO MINH COCONUT RICE CAKE & PEANUT CRUNCHY Client: Bao Minh Scope of work: Packaging The key visual of Bao Minh coconut rice cake is combined of the picture of Vietnam rural life through coconut island and the half of coconut rice cake revealed. In Bao Minh peanut crunchy, the image of Vietnamese lady in “ao dai” – a traditional dress represents for Vietnam product in global market.
MINH DUONG Client: Minh Duong Scope of work: Minh Duong noodle package Minh Duong noodle is a popular product created more motivation for this brand expand their target market. Because of this achievement, Minh Duong chose us for the next co-opreration with a new product: Sweet potato noodle. This package requires the luxury with elegant colors to distinct with competitors, help this product to stand out in the supermarkets and make impression for global market.
OGARI Client: Luong Hue Scope of work: Ogari Chicken Package Material is a supportive tool to emphasize traditional products. So, we stimulate Dong Ho picture and Do paper – two of Vietnam acient marterials for this package to raise brand awareness and loyalty about Vietnam product.
TECHCOMBANK MOON CAKE Client: Techcombank Scope of work: Techcombank Moon cake Package
MVV MOON CAKE Client: Media Ventures Vietnam Group Scope of work: MVV Moon cake Package A Mid-Autumn Festival combined with the inspiration from the creativity and enthusiasm of Media Ventures Vietnam members. MVV moon cake package is designed by line art and monochromatic colors followed MVV brand identity. Multi-layers create a knit space with multicultural stories from, from countryside to cities, from fairy tale to real life,‌ Mid-Autumn become endless inspiration for all of Vietnam generations in any place, any situations.
BOND JAM Client: Bond Vietnam Scope of work: Tet Jam Package Structure of Bond Jam Package is inspired by traditional red paper in Tet Holiday. Gold color of Bond identity and fruit pattern bring a traditional taste from the material made each jams. These gift for Bond partners and customers are as a successful and happy new year wish.
BUTTER WAFFLES Client: Hoang Mai Scope of work: Butter Waffles cake Package Butter Waffles cake is Richy’s luxury product. New packaging has luxury and attractive illustrations which is suitable for imported-material cake. By designing layout, color and Belgium featured pattern, this package targets foreign customers who like Belgium cake taste.
SHALALA ICE-CREAM Client: TNC Group Scope of work: Shalala logo and package To bring happiness to customers like Shalala song, logo shows funny staves with youthful and amazing colors. In addition, we focus on emotionally and freshness to create customers’ happiness and show the superior quality of product.
VIKODA Client: Khanh Hoa Mineral Water Scope of work: iSport logo and package iSport is a kind of mineral water provided vitamin and ion for activities. iSport is designed in dark tones to convert an abundant energy and distinguish 3 different tastes. These packages show not only the movement but also the origin of nature to convey key message: “Mineral water for daily healthy�.
SMARTA Client: Nutricare Scope of work: Smarta Powered milk Package In comparison with the others, Nutricare is better because of their careful research to ensure high nutrition for children. They required Smarta Powered milk package had to be more scientific and reliable. So, we offered a clear concept with basic elements and bright colors which be suitable for kids.
SAFFRON Client: Saffron Vietnam Scope of work: Saffron Package Saffron is an imported product from Iran so we choose featured patterns and colors for Middle East culture. The heart in package demonstrates for giver’s love and the enthusiasm of farmers.
KANGURU Client: Amigo Scope of work: Kangaru Supplement dietary Package Kangaru is the kind of supplement diatery which provided caldium, vitamin, ferrious and zinc for 3-to-5 kids. After researched this target customer, we found that they were aware of colors and images. So we created a dynamic package to target all parents and their kids by the funny kangaru. Through this friendly mascot, we hope kids will not afraid of drugs.
FEDAY - FERROTURA Client: Amigo Scope of work: Feday Package Feday is a supplement dietary provided iron and folic acid from black bean sprouts for pregnants, malnourished women and teenagers. We designed pregnant as key visual to target these customers, especially married women. This package is also close and skilful presentation of the origin of the product.
MORE BABY Client: Amigo Scope of work: More Baby Package More Baby is Amigo’s product to improve male fertility. As a quite sensitive product for customers, we stylized sprem image. We try to keep the simplicity but still ensure aesthetics, premium and masculinity for distinguish to internal medicine.
O’CLEEN
Client: Sao Nam Scope of work: O’Cleen Dishwashing liquid Package
As a new brand approaching Vietnamese market, the package needs to stand out by herbal ingredients that is friendly and safer than other choices. New package help O’Cleen is easier to identify and focus on direct visualizing about product effiency to push sale and raise brand awareness.
TERASU Client: Daichi Vietnam Scope of work: Terasu logo and package This package use kraft – a kind of recycle paper. Minimalist - a favorite design style of Japanese – can raise awareness about Japan product. The new package also remove the limit of technical because of interesting and impressive illustrations.
NEO PIG Client: Bio Spring Scope of work: Neo Pig Package This product provided protein for pigs is visualized through their growing process. Icons demonstrate clear information about product’s components and functions to attract customer belief.
“Design is the silent ambassador of your brand� Paul Rand
CO N TACT 0932 270 077 0432 232 777 9th floor, Prima Building 20-22 Mai Anh Tuan Str., Dong Da Dist., Hanoi contact@bond.com.vn www.bond.com.vn A MEMBER OF MEDIA VENTURES VIETNAM