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BRANDING
CREDENTIALS
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BRANDING
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Men u WHO WE ARE THE WAY WE APPROACH HOW WE DO IT WHAT WE DO OUR CLIENTS OUR PROJECTS
David Ogilvy
“If it doesn’t sell, it isn’t creative”
W h o we are Bond is a Visualized Marketing agency that helps our clients deliver a professional and stable visual message and values to their customers.
B o n d Vietnam Awa rd ed Ag e n cy THE WINNER A' DESIGN AWARD
In 2017 – 2018, A’ Design Award invited us to the International Design Academy - The Grand A' Design Award Jury Panel. This is also the first time Vietnam has been honored as the jury member in this award. We are award winning team of 3 prizes (1 Silver, 2 Bronzes) in A’ Design Award Competition at 2 categories Advertising, Marketing and Communication Design and Packaging. A' Advertising Design Award, which organized annually and internationally in multiple categories, aims to highlight the excellent qualifications of best advertising designs and greatest advertising design concepts worldwide.
Silver A' Design Award at Advertising, Marketing and Communication Design Award Category
80+
50 +
14 4 6 th
Projects
Clients
Best designers of the world ranking
8 0%
5%
15
Win pitch
Proposal win 1st round
Visualized marketing experts
Th e way we a p p roa ch
The ultimate aim of all brand image strategy is create closely and excited customer experience. From this requirement, we combine customer insight and booming ideas to help our clients get their business goals.
INSIGHTS
BUSINESS STRATEGY
BOOMING IDEA
We believed that the fastest way to create booming ideas is the understanding and companion with your brand.
H ow we do it
DEFINE
DISCOVER
We ďŹ rm the deep aims and achievements
This phase overlooks all components affected customer visual experience
Based on the year of experience we accumulated over 80 high-quality projects with over 50 clients in multiple ďŹ elds, Bond build the most particularly effective process and optimal time-consuming to solve visual problems for brands.
DESIGN
DEPLOY
AUDIT
DEVELOP
Innovation requires key concept with commercially viable and desired outcomes
We plan amount of members and clearly stages to ensure targets and timing
Because we not only create but also commit the success, we will generate measurable ďŹ nal results
Maintaining and adjusting visual strategy can bring a synchronized and consistent brand system
Wh a t we d o
We follow to become visualized marketing pioneer. We give our clients exactly what they want. We help your brand drive the professional and stable visual message and values to your customers
VISUAL BRAND STRATEGY
STORE DESIGN
• Logo and Brand Identity • Brand Guideline/ Brand Book
• Brand Identity at Store • Brand Gift
• Icons System
• POSM
• Mascot • Brand Code • Print Design (Brochure, Flyer, Catalogue, Standee,…) • Brand Photography System • Annual Report/ Press Statement
Recommendation Using Time: 3 - 5 years
Recommendation Using Time: 1 - 2 years
PACKAGING DESIGN
COMMUNICATION DESIGN
• Packaging Identity Design
• Key Visual Campaign • ATL/ BTL
• Label Design • Mascot • Packaging Photography
Recommendation Using Time: 6 months - 1 year
Recommendation Using Time: 6 months - 1 year
Our c l i ents Over the years, we’ve had the pleasure of sharing and co-operating as a visual strategy consulting partner for some of the most progressive brands such as Techcombank, MB Bank, Vin Group, Mobifone, VinaPhone, Mamamy, Sabeco, Trung Nguyen Coffee,… These belief is the motivation for us to improve higher quality of services day by day.
BANKING & FINANCE
ELECTRONICS & TELECOMMUNICATION
FOOD & BEVERAGE
FMCG
PHARMACY
OTHERS
A synchronized and consistent brand is always memorable in customer mind. We help you bring innovative solutions that your brand image get the most prominent and appropriate with brand positioning.
OUR PROJECTS BRANDING
MOBIFONE Client: Mobifone Scope of work: Brand Dictionary Mobifone Brand Dictionary was built to reduce the demerit in brand identity application such as lack of color regulation, limit creation, unrealistic production and using. This dictionary makes clear standards for the use of colors, logos, print media, as well as flexible instructions in variety of situations. This dictionary help Mobifone identity system has been had high application and long-term value.
Client: Mobifone Scope of work: Logo & visual communication campaign 3G
Client: Mobifone Scope of work: Logo Sim Bong lua Sim Bong lua focuses on people who live in Thanh Hoa, Ha Tinh, Nghe An, Quang Binh Province. Ambassador Xuan Bac and cornflower is closely image with these target customer. Each kind of sim is mixed with colorful clothes which represented different groups to make customer feel happy
Client: Mobifone Scope of work: Mobifone customer service store
Client: Mobifone Scope of work: Booth design – Event for Student and Worker
VINAPHONE Client: Vinaphone Scope of work: Communication Brand Identity Vinaphone has many different product lines and regularly updates new contents. However, the previous activities did not have consistent brand identity. Communication activities were not linked to each other. The communication brand identity helps Vinaphone to create a consistent content and image system for advertising campaigns.
Client: Vinaphone Scope of work: Key Visual for monthly advertising campaign To distinguish monthly promotions, we design direct key visuals for each campaigns with highly clear context to convey key messages and attract customers.
Client: Vinaphone Scope of work: Vinaphone 4G advertising campaign To express 4G superior speed, we combined fast surfing man as key visual for 4G campaign with Vinaphone colors identity to create a harmonious and dynamic picture.
VIET HA Client: Viet Ha Corporation Scope of work: Viet Ha company profile Beer is one of the most favorable products of Viet Ha. So, we choose circle of beer wave as key visual of Viet Ha company profile. Circle has no starting nor ending point, which is symbolic of integrity, harmony and unification. Circle is also unlimited energy and unity to build a strong business.
PVCOMBANK Client: PVcombank Scope of work: Key Visual Scope of work In this project is designing key visual for PVcombank internal communication campaign. 3 key images focus on 3 characteristics which PVcombank officers need to achieve. We combine real images and graphic to illustrate for the goals and success of dream members.
PAN PACIFIC Client: Pan Pacific Scopr of work: Logo and Brand Identity Pan Pacific Danang Resort
Client: Pan Pacific Scope of work: Pan Pacific Danang Resort Brochure The two main colors of black and gold are two main colors emphasized the luxury, premium and sophistication of a real estate project. Key visual is yellow Dalbergia tonkinensis, the most popular flower of area between Quangnam and Danang where PAN is located.
CALENDAR 2017 TECHCOMBANK Client: Techcombank Scope of work: Lunar New Year Calendar 2017 The Year of Roaster Calendar tell 12 stories in a year about life of Techcombank customers. Techcombank always appears as a dedicated and trustworthy companion. (*) The Year of Roaster by Bond is also proud to be announced as a winner of the renowned Silver A’ Design Award – one of the most in Advertising, Marketing and Communication Design Category.
VIKODA Client: Khanh Hoa mineral water Scope of work: Logo and brand identity for Vikoda mineral water Known as popular brand name Danh Thanh mineral water, Vikoda is the exclusive company in Vietnam that owns natural mineral sources with high alkalinity, good taste and good for health. We has redesigned Vikoda natural mineral water with mountain peak image inspired by pure and natural mineral water taken from high mountains. Red color is suitable for new market segment of this brand because of healthy and dynamic.
ROAD TO RIO 2016 Client: Golden Path Academy - GPA Scope of work: Key visual for Road to Rio Camp Road to Rio is an international camp for 11-to 14-year-old students organized by the GPA. It was hold with many training activities for students to be as successful as athletes at the same time Rio 2016 Olympic Games occurred in Brazil. Key visual describe that students are taking first step on the starting line of the race. It is also the first step on the road to success. To demonstrate the spirit of the camp, we reused all vibrant and fresh colors of Olympic Rio 2016 Identity.
LEAGOO
Client: Leagoo Scope of work: Key Visual for communication design
SHALALA Client: TNC Group Scope of work: Shalala logo design To bring happiness to customers like Shalala song, logo shows funny staves with youthful and amazing colors.
BAO MINH Client: Bao Minh Scope of work: Logo and Brand identity We choose the bird on Vietnam ancient kettledrums to visual for Bao Minh brand vision and traditional values. These birds lead Vietnamese people to find and. The sun are also as a pearl which represent for Vietnam culture Bao Minh always try to keep.
MINH DUONG Client: Minh Duong Scope of work: Event booth Design
Client: Minh Duong Scope of work: Minh Duong cook book design
RICHY Client: Hoang Mai JSC. Scope of work: Key Visual for Lunar new year 2016 Advertising campaign
“Design is the silent ambassador of your brand� Paul Rand
CONTACT 0932 270 077 0432 232 777 9th floor, Prima Building 20-22 Mai Anh Tuan Str., Dong Da Dist., Hanoi contact@bond.com.vn www.bond.com.vn A MEMBER OF MEDIA VENTURES VIETNAM