Jonny Packham OUGD301 / Brief 2
Rebel Pin Up Is a contempory stylish salon located in the heart of Leeds inside the Paper Scissors Stone store. They combine bespoke fashion haircuts with a more traditional salon service.
The Brief - Produce installation artwork for Rebel Pin up’s toilet, to bring the space in line with the rest of the store, with potential for applying across a “new look” range of promotional & in store products.
Intentions - Produce illustration that can work across a range of different scales, frames and formats including wall space and promotional material.
Jonny Packham OUGD301 / Brief 2
Illustration proposal produced for in store wall space for the Rebel Pin Up Salon inside the Paper Scissors Stone Store in Leeds. This work is brought alongside a product range consisting of promo and branding material, which aims to bring Rebel Pin Up in Line with the Paper Scissors Stone Store.
Large scale Resolve Large Scale, hand painted wall space had 34 hours across three days dedicated to it, the end result is a striking and vibrant piece which shows off what Rebel Pin Up is all about. Edgy Hair and Tons of attitude.
Jonny Packham OUGD301 / Brief 2
High end, Low budget Printed in black & white, with white foil print finishes on business and loyalty cards makes for a high end look that is cost effective to produce in runs of a few hundred.
Bespoke stamp & Loyalty card Stamp for loyalty card has been designed to fit with the identity of the overall range of products including the wall space, taking the floral motif and using it across the stamp and promotional products.
Look Book & Mailer Look book exists exclusively in the salon and operates as a price guide as well as something to read and arrange appointments by, which shows the pride Rebel Pin Up have for their salon.
Jonny Packham OUGD301 / Brief 2
The Rebel Pin Up product range Includes a promotional mailer pack with a loyalty card and poster, business card, in salon look book and tote bag. The range keeps a uniformity through repetition of logo and proposed new identity for rebel pin up.
Design Direction The new identity direcion proposal is a cross breed of vintage brocade, extravagance and edgy attitude which challenges the normal conventions of “Burlesque� influence. In terms of feel, the identity embodies Rebel Pin Up.
Jonny Packham OUGD301 / Brief 1
Pressurized R e c ov e r y Pressurized Recovery Pressurized Recovery is a short publication which acts as an encyclopedia about deep sea life, including a Glossary of terms and catagorised illustrations & classifications of deep sea fish studied in the last two years.
The Brief - Produce a book / publication to be sold at Manchester book fair via the Hot Bed Press on November 6th. - Target audience is broad, collectors of bespoke books and publications, Tone is informative and entertaining.
Intentions -The use of specialist print processes such as foiling and gloss printing, combined with bespoke book binding. -To produce a broad range of illustration in order to improve skills and work against position statement.
Jonny Packham OUGD301 / Brief 1
Deep Sea Subject matter Pressurized Recovery has been designed and sold with the recent release of The Marine Census 2010 in mind along side it. The Deep Sea theme has made for engaging and interesting visuals with a strong subject matter running throughout.
Vector Illustration All illustrations are vectorised due to scalability considerations. All illustrations are fully scalable and fully editable in areas such as colour, size and appearance.
Jonny Packham OUGD301 / Brief 1
Content Publication combines traditional book design with vector illustrations of each spreads featured fish. Each is annotated with information about their history and attributes.
Specialist Print Processes Front cover uses specialist print processes; - Squid icon on the cover glows in the dark because of glow in the dark pigment, screenprinted. - Type Shines in the light like the surface of the ocean due to black foil blocking print technique, screenprinted.
Jonny Packham OUGD301 / Brief 1
Editions Books were sold in runs of two editions; - special edition books with glow in the dark and foiled covers, these were sold for ÂŁ12. - Limited edition books with digitally printed covers and an illustration, sold for ÂŁ5.
Range The range of materials were incuded with both runs of publication in different ways; - special edition included two stickers and a business card - limited edition publication included a business card.
Jonny Packham OUGD301 / Brief 1
Context The context of the publication was always inteded for the Hot Bed Press book fair.
November 6th The BAGD team sold well, and together pooled about ÂŁ75, approx ÂŁ25 of this was money made from selling Pressurized Recovery.
Jonny Packham OUGD301 / Brief 3
THE UFO HANDBOOK
The UFO Handbook The UFO Handbook is a publication based on the UFO Handbook by Author, Allan Hendry. THe new UFO handbook is a condensed version of the original, intended as a promotional publication to aid the relaunch of the original book published by Sphere.
The Brief - Condense, and redesign the UFO Handbook. Use Layout and foldout considerationsto execture the publication to a high standard, and breathe new life into the original.
Intentions -The use of layout to create an interesting publication responding to contextual research. No specialist print processes, just pagination, island spreads and folding methods.
Jonny Packham OUGD301 / Brief 3
A New Look The UFO Handbook has been redesigned to appeal to a new age audience of UFO enthusiasts, acting as a functional guide to aid the spotting, recording and self education of the nature of UFOs.
Contents Include a UFO spotting guide, case files and the study of second hand information and allegations in terms of UFO reports. Grainy, bitmapped images and 1960’s inspired illustration gives a feel of area 51 and a time when UFOs briefly saturated the news.
UFO Types & IDs A list of the most famous and frequent UFOs spotted from around the world, with enclosed fold out to acting as an example of what most cases were recorded onto.
Jonny Packham OUGD301 / Brief 3
Fold Outs The UFO Handbook contains two fold outs; - Three page small format fold out which explains the methods of recording sightings and the different kinds of close encounter. - A UFO reporter based on original 1960’s UFO reporters, which folds out to A3.
Flexibility Fold outs allow the reader to take in alot of information while on the go or out in the filed, because of the size of the book and folds the publication never becomes like a map with loose corners flapping in the wind.h
Jonny Packham OUGD301 / Brief 3
A Limited Edition Range The publication also comes with three limited edition posters of excerpts from the book. The Posters follow the same visual uniformity of the publication.
Jonny Packham OUGD301 / Brief 3
Self Promotional Poster Illustration printed in gold. Includes contact details and old logo.