Brief 3 operation nothing proposals

OPERATION NOTHING ALBUM & MERCHANDISE

Concept: This brief is based on a live brief recieved from Purple lion, a sweden based music agency. I was asked to produce album art for the band: Operation nothing. The client specified that the band wanted a giant robot destroying a city on the front of the album , along with a proposal for the album design.

Audience: fans and listeners of the band: Operation Nothing - broader audience, pop punk fans between the ages of 14 - 25 Tone: Youthful, dark, fun, Visual communication.

Jonny Packham | OUGD303 FMP | www.jonnypackham.co.uk

PRODUCT (01) The giant robot destroying a city. The image was created using a crossocer between illustrator and photoshop to achieve vector artworks and textured background. The original image was produced at A1 for scalability. This was sent to and approved by the client. 6 colour image plus 3 tints for each colour.

Jonny Packham | OUGD303 FMP | www.jonnypackham.co.uk

PRODUCT (02) An extension product, an illustration in response to the band’s single entitled: This song would be killer on tatooine. It was necessary for the illustration to look convincing and have an edge of humour. Image was created using referance imagery, adobe illustrator and adobe photoshop. Full colour image.

Jonny Packham | OUGD303 FMP | www.jonnypackham.co.uk

APPLICATION (01) Both illustrations were applied across a cd jewel case format and a promotional 7� record sleeve. The album illustration (robot) also had a protective slipcase applied to the cd and stickers were made for CD and physical record print. The coloured illustration translates much better in print, with all tones vibrant and eye catching.

Left: CD album and 7� formats.

Right: Contents for both formats Bottom: print detail.

Jonny Packham | OUGD303 FMP | www.jonnypackham.co.uk

This image was created using photoshop with type then being applied over the top of the image.

The image was hi res so scalability without image quality degradation was not an issue.

APPLICATION (02) Both illustrations were applied across a cd jewel case format and a promotional 7� record sleeve. The album illustration (robot) also had a protective slipcase applied to the cd and stickers were made for CD and physical record print. The coloured illustration translates much better in print, with all tones vibrant and eye catching.

Jonny Packham | OUGD303 FMP | www.jonnypackham.co.uk

Left: Poster and flyer format.

Right: detail Bottom right: all products.

(Album, 7� record, poster, flyer, 2 t shirts.)

RANGE The work was reformatted and put across an additional promotional poster for adshels and a flyer to be placed in record shops. two t shirts were also produced, one of the illustration and one of the band’s supplied logos.

Jonny Packham | OUGD303 FMP | www.jonnypackham.co.uk

CONTEXT / DISTRIBUTION The album and records would be distributed in small niche record shops that specialise in the genre of music (more inclined towards rock, punk and metal, with the band’s genre being pop punk.)

Left: 7” record sleeve in a hanging display.

Bottom Lef: Cd on the top shelf.

Right: 7” in a record basket.

Jonny Packham | OUGD303 FMP | www.jonnypackham.co.uk