On the occasion of <span class="myb">ExpoinCittà</span> the Department of Culture with Teatro Elfo Puccini , Teatro Franco Parenti and Piccolo Teatro di Milano, presents <span class="myb">Pavilion Theatre</span>, a project that offers to the city 58 shows produced by 58 different companies and theaters in Milan.
Padiglione Teatri logo’s concept was both corporate and attractive for the target. The colors we’ve chosen are meant to create a link to the multicolor Arlecchino’s costume and to thespian tradition.
We were asked to work on a massive campaign, spread throughout the city of Milan in posters and bill-boards, on public transports and in booklets provided in strategic sites.
