Boomerang Spring Summer 2013 (English)

T H E J O U R N E Y PA R T I I

S P R I N G / S U M M E R C O L L E C T I O N 2 O13

< Energy V-neck Sweater Roland Trim Fit Denim Shirt

T I S V I L D E L E JE

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T H E J O U R N E Y PA R T I I

A weekend by the sea. Relaxation and freedom. Obvious presence, here and now. That certain feeling when itâ&#x20AC;&#x2122;s all so simple. Stripped of everything, yet so complete. In spring 2013, we blend pastel and neutral shades. Timeless, in a hopeful way. Sea, sand, surf and sky. Natural materials, pure lines and updated classics. A genuine, honest expression that will last more than a single season.

One that leaves space for individual interpretation and opens the door to unique stories.

This is the Danish fishing village of Tisvildeleje where a Midsummer bonfire burns merrily on the beach on 23 June every year. On this magical night, it is said that the sick can be cured with water from the holy spring. Fantasy meets reality. Remote yet central. Always close to the beach.

Boomerang tells the story of the Scandinavian blue.

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Ray O-neck Sweater Estelle Knitted Blazer

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Sv채va Printed Dress

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Kjell Tailored B.D Shirt Steve Chinos

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a step further They say everything you need to say about who you are, as well as plenty about where youâ&#x20AC;&#x2122;re headed. Your shoes.

The details that can raise an entire outfit to a new level.

The news this season comprises lovingly updated classics.

Desert boots, dressed sneakers and delightful ballerina shoes in suede. Natural materials and a relaxing colour spectrum.

Designed to stay looking good season after season.

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Djuphaga Shoe

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Rock Field Jacket Steve Chinos Djuphaga Shoe Axinit Jersey Top Bea Cotton Satin Pants Storรถn Shoe

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Vince Blazer Jesper Tailored Poplin Cutaway Shirt

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Ray Crew Sweater Boxer Shorts Underwear

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weekend essentials What you pack defines your journey. Make sure that what you take with you elevates the sense of what you will be doing. Elegant, relaxed, active or stylish. Our spring collection is packed with items to suit all occasions and moods.

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Leather Belt

Energy V-neck Sweater

Shoulder Bag Malva Sailor Sweater

Electric Windbreaker

Bjรถrkholmen Shoe

Britt Cotton Satin Shorts

Boxer Shorts Leather Belt Brigitte Slim Ankle Denim

wonderful weekend Soft pastels and shades of blue harmoniously frame a weekend away.

Shorts with generous tops and sweaters create a contemporary and relaxed silhouette.

Selected accessories complete the look.

Beryllium O-neck Striped Sweater Oxford Shirt

Braided Belt

Polka Printed Scarf

Kummin Shorts

Sugar Socks

Hepburn Spring Trench Coat

Storรถn Shoe Emily Denim

Fina Printed Blouse

Boel Linen Blouse

Estelle Knitted Blazer Malva Sailor Sweater

easy elegance For the classic look. Timeless clothes updated with modern details and exquisite patterns. The gentle colour spectrum spans the full range from beige and pale pink to various shades of blue.

Kalle Trim Fit B.D Shirt

Steven Shorts

Canvas Belt

Airy Hood Jacket

Ray O-neck Sweater

Krabba L.S T-shirt

New Steve Chino

Leather Bag Dive Swim Shorts

leisure life Relaxed clothes for relaxed days. An intriguing mix of strong colours, neutral shades and soft patterns. Cognac-coloured leather highlights the feel of the accessories.

Informal but still well dressed.

Citrin Tie

Micha Lumber Jacket

Leather Belt

Vince Blazer Kjell Tailored B.D Shirt

Djuphaga Shoe

Jesper Tailored Poplin Cutaway Shirt

Kjell Tailored B.D Tartan Shirt

Ray O-neck Sweater Kalle Trim Fit Shirt

Nylon Bag

New Steve Chino

Krabba L.S T-shirt

tailored travel Well-dressed yet relaxed. Classic clothes in a timeless colour spectrum.

Updated details and obvious elegance. Accessories that stand out.

Ready for new encounters and situations.

Erland V-neck Sweater

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Axinit Jersey Top Bea Cotton Satin Pants

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Kjell Tailored Locksmith Henley B.D Shirt Vince Chinos Steve Flanell Blazer Together Studio Sweater Linen Shirt L채rling Scarf Rebecka Denim Skirt Fajans Boyfriend Trouser

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Fatima Cardigan Britt Cotton Satin Shorts

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Vince Blazer Alexandra Melange Down Jacket WindO-neck Ray Jaquard Sweater Sweater

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Hepburn Spring Trench Jacket Bea Cotton Satin Pants

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Ă&#x2026;ker O-neck T-shirt Steven Shorts Djuphaga Shoe Fatima Cardigan Britt Cotton Satin Shorts

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Ping Linen Sweater Lamium Silk Trousers

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Airy Hood Jacket

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Fina Printed Blouse

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Mac Polo Pique

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the pigment dyed classic This is a sure sign of spring. Casual elegant and relaxed nonchalant at one and the same time. The perfect combination of comfortable and chic. The polo shirt.

This seasonâ&#x20AC;&#x2122;s collection is pigment dyed in a variety of sorbet shades. Delightfully bleached tones that are the perfect match for neutrals and light jeans.

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Kjell Tailored B.D Shirt

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Katarina Spring Coat

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the boomerang effect – because there is only one earth Nobody can do everything. But everybody can do something. That is the philosophy behind the Boomerang Effect, which involves us making use of clothes and materials in different ways to ensure that we do not waste the Earth’s resources. Some of the returned clothes we receive are cut up and used for furniture in our Boomerang Home concept. The left-over fabrics from the factories are used in the attractive everyday items for the Boomerang Effect Collection, and the very best clothes are “freshened up” and sold once more as Boomerang Vintage. In this way, we can give the clothes a new lease of life, and you can put together a style that is uniquely your own.

You can also return your old Boomerang clothes to any of our stores. By way of a thank you, we will give you a 10% discount on a new item. And you will be contributing to a sustainable future.

At the end of the day, this is the only Earth we have. So let’s look after it together.

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K AT T EG AT

A RT D I REC T I O N & P RO D U C T I O N A N D E R S L I N D G RE N / P H A RM A C Y S T H L M | P H OTO G R A P H E R C A RL B E N GT S S O N / S K A RP A G E N T | S T Y L I S T U R S U L A WÅ N G A N D E R / L I N K D E TA I L S C OPY WRITER EMILIA MOLIN / ME AND YOU

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HAIR & MAK E- UP S O FIA RIN GBERGER / AGENT BAUER

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PREPRES S & PRINT TMG STHLM

M O D E L S O S C A R S / M A RI O N VA IN , RI A NNE H / W IL M A WA K K E R

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PA P E R M U N K E N P O L A R / A R C T I C PA P E R

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www.boomerangstore.com See the entire collection and pick out your favourites in our web shop.

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