education
education
The uniquely cost-effective way to target students, teachers and parents
Advertising and Sponsorship opportunities via Student & Teacher Planners and Apps
10,000,000 Impacts per week* Boomerang Planners and Apps are a range of innovative tools that allow you to reach: 125,000+ primary pupils 500,000+ secondary students 100,000+ sixth form students 15,000+ teachers every day for a whole academic year
Boomerang Planners and Apps provide a unique opportunity to reach children, parents and teachers. Boomerang Planners and Apps give advertisers year-round presence and a real opportunity to develop brand message. With over 10,000,000 impacts per week* we are in an unrivalled position across all planners and age ranges to help advertisers actively engage students, teachers and parents. *based on minimum 4 uses per user per day
Reach 125,000 + primary students Aged 7-11 The Primary Learning Buddy
Engage with this active and sociable audience who are open to new ideas and learning. Even at this age they are starting to learn how to manage busy lifestyles with hobbies, school and friends all vying for attention. • An all-in-one classroom learning buddy • Daily communication link between teacher, parent and child • Monitors learning progress
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• Cross platform communication opportunities This was the first time I had used Boomerang and the diaries are a perfect match for our young fiction series. We made the advert a quiz so that children would engage with it and Boomerang were very flexible and accommodating. We will definitely work with them again! Eve Warlow - Publicity and Marketing Manager - Anderson Press
Reach 500,000+ secondary students Aged 11-16 The Secondary Planner & App
• Key work management tool
The vibrant and stimulating planners are the ideal way to continually get your key brand messages in front of a huge audience of tweens and teens.
• Focused on essential learning and thinking skills
Highly receptive and in a focused environment, interact at a key developmental time as they start to shape their future.
• Highly flexible
The printed planner is complemented by our unique tablet/smart phone app, developed for iOS and Android mobile devices.
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Highly dynamic and with click-through links to web-sites and brand message updates that can be refreshed/updated all year round. We’re very pleased with the diary advertising we ran last year, particularly the level of engagement and spectacular results from the competition we ran. Grace Whooley - Childrens Marketing - Bloomsbury Publishing
• Valuable resource accessed daily
• Multi-message options
Reach 100,000+ sixth form students Ages 16-19 The Sixth Form Planner and App
Aspirational young adults, seeking inspiration and guidance in making major life choices for the first time. Planners are perfect for informing these future consumers of everything and arming them with all they need to make key brand and life choices. The printed planner is augmented by our tablet/ smart phone app. An essential communication device and an ideal platform for advertisers and sponsors to develop lasting brand relationships with students into adulthood.
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Being a breast cancer awareness charity aimed at young people, the sixth form diaries were a perfect opportunity to get our health messages into the hands of thousands of students. Sarah Magee - Coppafeel - Student Boob Teams Manager
• Vital coursework planners • Focused on options open to students post school • Includes UCAS supplement with key info for Uni applications • Repeated reference tool
Reach 15,000+ teachers Teacher Planner and App Target teachers with this indispensable academic planning tool. A unique support tool available in both printed and tablet/smart phone formats aid teachers by focusing on their own personal & professional development as they impart their knowledge to their pupils. The fully customisable app allows for individual term dates, working days and daily teaching periods to be set up and/or imported along with class groups and daily lesson plans. It also allows for other essentials such as recording attendance, meetings, homework assignments, student marks/results and daily notes etc.
• Contains daily inspiration though quotes and guidance from the Teacher Support Network and the Teacher Development Trust • Includes up-to-date information on all new Teaching Standards • A comprehensive tool in the management of busy school lives
Advertising and sponsorship opportunities
Full Pages
Page Sponsorship
Weekly Banners
Back Covers
Spot Dates
Want to learn more? Talk to us about creating the right package for your campaign. Call us on 01252 368 318 Or email adsales@boomerang-ed.com
Apps
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Puffin have found advertising in student planners to be a uniquely effective way of targetting a triple hit of children, teachers and parents. Vanessa Godden Senior Marketing Manager, Penguin Children’s