Logo StyleguidE
LOGOS
Original version (100%) - File: GSME-logo.ai
On black (100%) - File: GSME-logo_on-black.ai
On pink (100%) - File: GSME-logo_on-pink.ai
LOGO extended version
LATIN AMERICA
Longnameofacity, Countryname 00-00 October 2011
Extended version (100%) > A lot of text? Use this version. - Files: GSME_logo_extended.ai GSME_logo_on-black_extended.ai GSME_logo_on-pink_extended.ai.
placing the logo
LATIN AMERICA
GROWING SMEs IT’S TIME TO INVEST Bogotá, Colombia, 00-00 October 2011
Don’t use other colors
LATIN AMERICA
GROWING SMEs
IT’S TIME TO INVEST Bogotá, Colombia, 00-00 October 2011
Don’t use other typography
Colored background? Use the right logo with enough contrast
Minimal size 60 % = 47 mm x 13 mm
Don’t scale without constraining proportions
LATIN AMERICA
Bogotá, Colombia, 00-00 October 2011
Don’t change the composition
LATIN AMERICA
Longnameofacity, Countryname 00-00 October 2011
Longnameofacity, Countryname 00-00 October 2011
A lot of text? Use the extended version of the logo
Color specifications
Uncoated: PMS Rhodamine red Coated: PMS 219 CMYK: C=0 M=100 Y=0 K=0 RGB: R= 228 G=46 B=135/ #E42E87
100 % 75 % tint
Uncoated: PMS process black Coated: PMS process black CMYK: C=0 M=0 Y=o K=100 RGB: R=0 G=0 B=0 / #000000
50 % tint 25 % tint
Font specifications Logo fonts (100%) Futura STD Bold / 10,5 pt / Tracking 25 pt
Egyptienne F LT Std Bold / 6,5 pt / Tracking 25 pt
MAKE a new logo
1) Open the logo file in Illustrator 2) Fill in the right text for: the continent, city, country, date 3) Adjust the colors to CMYK, Pantone or RGB