Styleguide Jochie / Freaks

Page 1

JOCHIE StyleGuide

STYLEGUIDE JOCHIE / FREAKS JOCHIE INTERNATIONAL

1


CONTENTS JOCHIE

FREAKS

JOCHIE INTERNATIONAL

LOGO

LOGO

LOGO

variations size&composition

COLORS specifications

6

TYPEFACES specifications

DESIGN ELEMENTS

COLORS specifications

7

specifications

STATIONERY EXAMPLES

8 9 10 11 12 13

extra design elements

14

NEWSLETTER

37

flyer poster pop up shoebox shoe inlay shoebox label

DESIGN ELEMENTS

variations size&composition

16 17 18

19

TYPEFACES

STATIONERY EXAMPLES flyer poster pop up shoebox shoe inlay shoebox label

variations size&composition photography

4 5

COLORS specifications

29 30

31

TYPEFACES 20

21 22 23 24 25 26

extra design elements

27

NEWSLETTER

37

specifications

STATIONERY EXAMPLES

32

letterhead business card adres sticker compliment card envelopes

33 34 35 35 36

NEWSLETTER

37

2


JOCHIE StyleGuide

jochie in words

jong, uitdagend & verzorgd

FRIENDLY, PLAYFUL & PROTECTIVE 3


LOGO jochie ORIGINAL: in CMYK Pantone or RGB

VARIATIONS ON BLACK

in CMYK Pantone or RGB

GREYSCALE in KEY

SOLID

in CMYK Pantone or RGB

colors p.6 size&compostition p.5

4


LOGO jochie

SIZE&COMPOSITION

WHITESPACE:

make sure there’s plenty of space surrounding the logo

SIZE: 15 mm

minimal H: 15 mm

PHOTO’S:

use logo with good contrast to background

SCALE:

always constrain proportions while scaling

ROTATE:

never rotate

for use of Jochie only

5


COLORS jochie BASIC COLORS

C=0 M= 80 Y=100 K=0 PMS 1665C R=210 G=96 B=47

C=0 M= 60 Y=100 K=0 PMS 1375C R=255 G=160 B=47

C=85 M=65 Y=55 K=50 PMS 7546C R=41 G=54 B=64

C=70 M=55 Y=50 K=25 PMS 7545C R=83 G=90 B=97

C=0 M=20 Y=85 K=0 PMS 136C

R=255 G=188 B=61

GRADIENT 1 3 color gradient

NOTE: the primary color of each gradiant can also be used as a solid or accent color

GRADIENT 1 2 color gradient C=0 M= 100 Y=100 K=0 PMS 201C R=203 G=43 B=47

C=0 M= 40 Y=70 K=0 PMS 201U / 201C R=228 G=171 B=101

GRADIENT 1 2 color gradient

logo p.4 size&compostition p.5

6


TYPEFACES jochie CORE TYPEFACE

ADDITIONAL TYPEFACE

FONT FAMILY DIN

DIN Bold Din Medium DIN Regular

Trebuchet Bold Trebuchet Regular

weights used: Regular Medium Bold FONT FAMILY Tahoma weights used: Regular Bold

Header in DIN Bold and size in 13 points

Trebuchet as web alternative Trebuchet, Helvetica, Verdana, Arial, sans-serif

Subheader in DIN Medium and size in 11 points. Basic text in DIN Regular and size in 9 Points. Lorem ipsum dolor sit amet, consectetur. This is a footnote text in DIN Light and 7 Points.

for use of Jochie Only

7


FLYER jochie ORIGINAL: in CMYK or Pantone

PAPERSIZE A5

voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto SHOES KIDS GOT TO HAVE! voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorEen nieuwe en spetterende collectie met oude prijzen en een nieuw actieprogamma! Voor een afspraak en meer informatie bel ons verkoopteam Naam: Joyce: C.A.S.T.:

+31 (0) 6 16314561 +31 (0) 6 16314561 +31 (0) 6 16314561

Jochie International BV | de Corridor 14 N | 3621 ZB Breukelen | 0161 222666 | info@jochie.com

logo p.4 size&compostition p.5 colors p.6 typography p.7

8


POSTER jochie ORIGINAL: in CMYK or Pantone

PAPERSIZE minimal: A3

PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO PRODUCT FOTO

SHOES KIDS GOT TO HAVE! www.jochie.com

logo p.4 size&compostition p.5 colors p.6 typography p.7

9


POP UP jochie ORIGINAL: in CMYK or Pantone

POP UP

size: H 297mm W 180mm printable area: H 222mm W 180mm

logo p.4 size&compostition p.5 colors p.6 typography p.7

10


SHOEBOX jochie

VARIATIONS COLORS Original CMYK Logo Used BOX Orange used: C 0 M 60 Y 100 K 0

logo p.4 size&compostition p.5 colors p.6 typography p.7

11


SHOE INLAY jochie

VARIATIONS SHOE INLAY change color according to season / collection

logo p.4 size&compostition p.5

12


PAARDOOSLABEL jochie ORIGINAL: in CMYK or Pantone

LABEL

size: H 53mm W 95mm

STYLED IN HOLLAND BY JOCHIE

logo p.4 size&compostition p.5 typography p.7

13


DESIGN Jochie CHARACTER: to place on items or materials that allready contain the jochie logo

EXTRA DESIGN ELEMENTS Bullet point, light background for presentational purposes Bullet point, dark background for presentational purposes

Stroke, light background for layout purposes

ELEMENTS design elements should only be used in publications already containing the full logo

Stroke, light background for layout purposes

for use of Jochie Only

14


FREAKS StyleGuide

FREAKS IN WORDS

jong, uitdagend & verzorgd

BOLD, TOUGH & PROTECTIVE 15


LOGO FREAKS ORIGINAL: in CMYK Pantone or RGB

VARIATIONS ON BLACK

in CMYK Pantone or RGB

GREYSCALE in KEY

SOLID

in CMYK Pantone or RGB

size&compostition p.17 colors p.19

16


LOGO FREAKS

SIZE&COMPOSITION

WHITESPACE:

make sure there’s plenty of space surrounding the logo

SIZE: 15 mm

minimal H: 15mm

PHOTO’S:

use logo with good contrast to background

SCALE:

always constrain proportions while scaling

ROTATE:

never rotate

for use of FREAKS only

17


PHOTOGRAPHY FREAKS

LOGO PLACEMENT LOGO PLACEMENT make sure the logo is placed with enough contrast to its surroundings.

Make sure the logo is placed on a smooth surface preferably a big light or a dark area.

logo p.16 size&compostition p.17 colors p.19

18


COLORS FREAKS BASIC COLORS

C=0 M= 80 Y=100 K=0 PMS 1665C R=210 G=96 B=47

C=0 M= 60 Y=100 K=0 PMS 1375C R=255 G=160 B=47

C=85 M=65 Y=55 K=50 PMS 7546C R=41 G=54 B=64

C=70 M=55 Y=50 K=25 PMS 7545C R=83 G=90 B=97

C=0 M=20 Y=85 K=0 PMS 136C

R=255 G=188 B=61

GRADIENT 1 3 colour gradient

NOTE:

the primary color of each gradiant can also be used as a solid or accent colour

GRADIENT 1 2 colour gradient

logo p.16 size&compostition p.17

19


TYPEFACES FREAKS CORE TYPEFACE

ADDITIONAL TYPEFACE use as Web Alternative

DIN Bold Din Medium DIN Regular

Trebuchet Bold Trebuchet Regular

FONT FAMILY DIN

weights used: Regular Medium Bold FONT FAMILY Tahoma weights used: Regular Bold

Header in DIN Bold and size in 13 points

Trebuchet as web alternative Trebuchet, Helvetica, Verdana, Arial, sans-serif

Subheader in DIN Medium and size in 11 points. Basic text in DIN Regular and size in 9 Points. Lorem ipsum dolor sit amet, consectetur. This is a footnote text in DIN Light and 7 Points.

for use of FREAKS only

20


FLYER FREAKS ORIGINAL: in CMYK or Pantone

PAPERSIZE A5

voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto SHOES KIDS GOT TO HAVE! voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorbeeldfoto voorEen nieuwe en spetterende collectie met oude prijzen en een nieuw actieprogamma! Voor een afspraak en meer informatie bel ons verkoopteam Naam: Joyce: C.A.S.T.:

+31 (0) 6 16314561 +31 (0) 6 16314561 +31 (0) 6 16314561

Jochie International BV | D Corridor 14 N | 3621 ZB Breukelen | 0161 222666 | info@jochie.com

logo p.16 size&compostition p.17 photography p.18 colors p.19 typography p.20

21


POSTER FREAKS ORIGINAL: in CMYK or Pantone

PAPERSIZE minimal: A3

SHOES KIDS GOT TO HAVE! www.jochie.com

logo p.16 size&compostition p.17 photography p.18 colors p.19 typography p.20

22


POP UP FREAKS ORIGINAL: in CMYK or Pantone

POP UP

size: H 297mm W 180mm printable area: H 222mm W 180mm

logo p.16 size&compostition p.17

23


SHOEBOX FREAKS

VARIATIONS COLORS

Freaks OnBlack logo used.

BOX

Orange used: C 0 M 60 Y 100 K 0

logo p.16 size&compostition p.17 design elements p.27

24


SHOE INLAY FREAKS ORIGINAL

VARIATIONS SHOE INLAY change color according to season / collection

logo p.16 size&compostition p.17

25


PAARDOOSLABEL FREAKS ORIGINAL: in CMYK or Pantone

PAPERSIZE minimal: A3

STYLED IN HOLLAND BY JOCHIE

logo p.16 size&compostition p.17 typography p.20

26


DESIGN FREAKS DRIPS: to use as illustrational material in future design i.e. advertising merchandise identity webdesign etc.

EXTRA DESIGN ELEMENTS Bullet point, light background for presentational purposes Bullet point, dark background for presentational purposes

Stroke, light background for layout purposes Stroke, light background for layout purposes

for use of FREAKS only

27


Jochie International StyleGuide

PROFESSIONAL, SIMPLE & CORPORATE 28


LOGO Jochie Int. ORIGINAL: in CMYK Pantone or RGB

VARIATIONS ON BLACK

in CMYK Pantone or RGB

GREYSCALE in KEY

size&compostition p.30 colors p.31

29


LOGO Jochie Int.

SIZE&COMPOSITION

WHITESPACE:

make sure there’s plenty of space surrounding the logo

SIZE: 15 mm

minimal H: 15 mm

PHOTO’S:

use logo with good contrast to background

SCALE:

always constrain proportions while scaling

ROTATE:

never rotate

for use of Jochie Int. only

30


Colors Jochie Int. BASIC COLORS

C=0 M= 80 Y=100 K=0 PMS 1665C R=210 G=96 B=47

C=0 M= 60 Y=100 K=0 PMS 1375C R=255 G=160 B=47

C=85 M=0 Y=0 K=100 PMS 7546C R=41 G=54 B=64

C=15 M=0 Y=0 K=75 PMS 7545C R=83 G=90 B=97

C=0 M=20 Y=85 K=0 PMS 136C

R=255 G=188 B=61

GRADIENT 1 3 colour gradient

NOTE:

the primary colour of each gradiant can also be used as a solid or accent colour

logo p.29 size&compostition p.30

31


TYPEFACES Jochie Int. CORE TYPEFACE

ADDITIONAL TYPEFACE

Helvetica Neue LT STD 75 Bold

Trebuchet Bold Helvetica Neue LT STD 65 Medium Trebuchet Regular Helvetica Neue LT STD 55 Roman

FONT FAMILY

DIN

weights used: Regular Medium Bold FONT FAMILY Tahoma weights used: Regular Bold

Header in Helvetica Bold and size in 14 points

Trebuchet as web alternative Trebuchet, Helvetica, Verdana, Arial, sans-serif

Subheader in Helvetica Medium and size in 13 points. Basic text in Helvetiva Roman and size in 9 Points. Lorem ipsum dolor sit amet, consectetur. This is a footnote text in Helvetica Roman and 7 Points.

for use of Jochie Int. only

32


LETTERHEAD Jochie Int. ORIGINAL: A4 in CMYK or PMS

LETTERHEAD de Corridor 14 N 3261 ZB Breukelen T. +31 (0) 161 222 666 F. +31 (0)161 222 599 info@jochie.com www.jochie.com

size: H 297mm W 210mm

BANK: 53.27.88.648 ABN-AMRO Bank | IBAN: NL07ABNA0532788648 | BIC: ABNANL2A K.v.K. nr.: 180.24.453 | B.T.W. nr.: NL 005928357B01

BANK: 53.27.88.648 ABN-AMRO Bank | IBAN: NL07ABNA0532788648 | BIC: ABNANL2A K.v.K. nr.: 180.24.453 | B.T.W. nr.: NL 005928357B01

logo p.29 size&compostition p.30 colors p.31 typography p.32

33


BUSINESS CARDS Jochie Int. ORIGINAL: in CMYK or PMS

BUSINESS CARD size: H 55mm W 85mm

Voornaam Naam

de Corridor 14 N

functiebeschrijving

F. +31 (0)161 222 599

3126 ZB Breukelen T. +31 (0) 161 222 666 info@jochie.com www.jochie.com

logo p.29 size&compostition p.30 colors p.31 typography p.32

34


ADRES STICKER & COMPLIMENT CARD Jochie Int. ORIGINAL: in CMYK or PMS

ADRESS STICKER

size: H 45mm W 140mm Schijve 136 5126 ZJ Gilze T. +31 (0) 161 222 666 F. +31 (0)161 222 599 info@jochie.com

COMPLIMENT CARD

www.jochie.com

de Corridor 14 N 3621 ZB Breukelen T. +31 (0) 161 222 666 F. +31 (0)161 222 599 info@jochie.com

size: H 148mm W 210mm

www.jochie.com

with compliments

BANK: 53.27.88.648 ABN-AMRO Bank | IBAN: NL07ABNA0532788648 | BIC: ABNANL2A K.v.K. nr.: 180.24.453 | B.T.W. nr.: NL 005928357B01

logo p.29 size&compostition p.30 colors p.31 typography p.32

35


ENVELOPES Jochie Int. ORIGINAL: Displayed C5 E4 size

ENVELOPES

de Corridor 14 N

size V7: H 110mm W 220mm

3621 ZB Breukelen T. +31 (0) 161 222 666 F. +31 (0)161 222 599 info@jochie.com www.jochie.com

size C5: H 162mm W 229mm de Corridor 14 N 3621 ZB Breukelen T. +31 (0) 161 222 666 F. +31 (0)161 222 599 info@jochie.com www.jochie.com

size A4: H 312mm W 220mm

de Corridor 14 3621 ZB Breukelen T. +31 (0) 161 222 666 F. +31 (0)161 222 599 info@jochie.com www.jochie.com

logo p.29 size&compostition p.30 colors p.31 typography p.32

36


NEWSLETTER Jochie / Freaks/ Jochie International

logo p.29 size&compostition p.30 colors p.31 typography p.32

37


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