West Corporation Media Analysis Report April 2019
Company Confidential
Š 2019 West Corporation. All rights reserved.
1
Table of Contents West Digital Media Solutions media insight reports assess West Corporation’s positioning in earned media by measuring the quality and quantity of West Corporation and its competitors’ coverage. Regular Insight reports aim to: § §
14 The evolution of West Corporation coverage 9 West Corporation’s performance in various
1.
Report – an overview a)
§ The journalist/s who wrote the most stories
285
§ West Corporation spokespeople with highest volume of mentions
Dashboard
398b) Top 10 Findings 2.(97% Media Coverage Analysis on West Corporation 127 ) a) Coverage Trend
media types § Outlets generating the most coverage
Slide 3
393
b) c) d) e) f) g) h) i) j) k)
Sentiment Media Type Top Outlets Top Journalists Notable Quotes by West Spokesperson Global Coverage Penetration Key Topics Coverage Analysis on recent partnership Coverage Analysis on recent appointment Coverage Analysis on recent acquisition
5
k 40 2
Media Type
3.
4 4.
Broadc Coverage Comparison ast 281 Sentiment Analysis
West Business Segments – Coverage Analysis
§ The most influential themes and keywords § Reporting tone
40 5
a) b)
West Digital Media Solutions West Unified Communications West Interactive Services West Safety Services West Telecom Services West Specialized Agent Services
Slide 7 Slide 8 Slide 9 Slide 10 Slide 11 Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18
Slide 21 Slide 22 - 23 Slide 24 - 25 Slide 26 - 27 Slide 28 - 29 Slide 30 - 31 Slide 32 - 33
Appendix, Methodology and Target Media Publications Company Confidential
Slide 6
Slide 19 Slide 20
West Business Segments -- Competitor Benchmark Analysis a) b) c) d) e) f)
Slide 4 Slide 5
Slide 34 - 36
© 2019 West Corporation. All rights reserved.
2
1. Report – an overview
Company Confidential
Š 2019 West Corporation. All rights reserved.
3
1. a. Dashboard
328 Stories
Ben Chodor Top Spokesperson Mention
Websites Top Media Type
Digital Media Unified Solutions Communications
97%
Appointment
Top Business Segment
PositiveCoverage Coverage Positive
Top Media Topic
100%
Top Business Segment Company Confidential
Š 2019 West Corporation. All rights reserved.
4
1. b. Top 10 Findings This report analyzes all relevant media coverage surrounding West Corporation from April 1 to 30, 2019: 328 traditional media articles and 334 competitor articles. All of the content in this report has been read and analyzed by a West analyst assigned exclusively to the West Corporation account. . Key Findings: 1. Week 2 generated the highest volume of coverage with 207 articles 2. All the 328 articles of West Corporation coverage were positive. There were no overtly neutral or negative reporting 3. Websites was the top media type, contributing 130 articles of the coverage 4. Among business segments, Digital Media Solutions generated the most coverage with 214 articles 5. Appointment was the leading key topic with 109 mentions 6. West UC Blog was the top outlet contributing nine articles 7. Pete Kidd (Content Marketing Manager, WDMS) was the top author, contributing three articles 8. Ben Chodor (President, WDMS) was the company’s leading spokesperson, cited in 201 articles 9. U.S. generated the highest number of coverage 326 articles 10. West Corporation recorded a total impression count of 1.1 billion
Company Confidential
Š 2019 West Corporation. All rights reserved.
5
2. Media Coverage Analysis on West Corporation
Company Confidential
Š 2019 West Corporation. All rights reserved.
6
2. a. Coverage Trend The trend of coverage shows the evolution of West Corporation's coverage during April
Top Stories:
Coverage Trend 207 210
Appointment of Jim Tholen to its Board of Directors and partnering with Telestream
1. Partnering with Telestream to broadcast highquality live streaming for webinars, webcasts, training videos and events
180
2. Selecting Fujitsu's 1FINITY and Virtuora platforms to deploy enhanced data center interconnect network and to ensure scalable and resilient enterprise data services
No. of articles
150 Acquiring Notified 120
107
3. Acquiring NSO Group AB, d.b.a. Notified, a Swedish-based provider of a complete suite of cloud media monitoring and measurement tools
90
4. Announcing the appointment of Jim Tholen to its Board of Directors
60
5. Pete Kidd, Content Marketing Manager, WDMS, briefing the importance of media monitoring
30 8
3
3
0 Week 1
Week 2
Week 3
Week 4
Week 5
Company Confidential
Š 2019 West Corporation. All rights reserved.
7
2. b. Sentiment Analysis Media sentiment on West news coverage during April All the 328 articles of West Corporation coverage were positive. There were no overtly neutral or negative reporting 1. Partnering with Telestream to broadcast high-quality video for live streams, webinars, webcasts, training videos and events 2. Announcing the appointment of Jim Tholen to its Board of Directors 3. Pete Kidd, Content Marketing Manager, WDMS, briefing the importance of media monitoring
328 articles (100%)
Company Confidential
Š 2019 West Corporation. All rights reserved.
8
2. c. Share of Voice – Media Type The volume of West coverage by the type of media publications during April
Online Newspapers 107
Online Magazines
Online Broadcast 81
5
Newswires
Websites
5
130
Company Confidential
Š 2019 West Corporation. All rights reserved.
9
2. d. Top Outlets The list of the publications which produced most West coverage during April
9 3 3 3 3
Company Confidential
Š 2019 West Corporation. All rights reserved.
10
2. e. Top Journalists The journalists who wrote the most number of stories about West during April Edward Gately
Izwan Ismail
News Editor, Channel Partners
Journalist, New Straits Times
The author contributed one article on Meredith Caram’s appointment.
The author contributed one article with a mention of INXPO.
Rebekah Carter Technology Journalist, UC Today The author contributed one article on Notified acquisition.
Pete Kidd
Dominic Kent
Content Marketing Manager, West Digital Media Solutions
Author, UC Today
The author contributed one article on briefing the importance of media monitoring, and two articles on significance of marketing webinars.
The author contributed one article about top 10 VCaaS providers 2019.
Company Confidential
Š 2019 West Corporation. All rights reserved.
11
2. f. Notable Quotes by West Corporation Spokesperson Mentions of Executive quotes in April coverage
Articles with Executive mentions
Notable quote by Ben Chodor: President, West Digital Media Solutions 201
Ben Chodor
“The ease-of-use and broadcast quality production this integration offers is unparalleled, giving organizations the ability to deliver video communications with incredible sophistication right from the desktop,” - GlobeNewswire
Notable quote by John Shlonsky: Chief Executive Officer and President, West Corporation “Jim Tholen will add valuable perspective to the West Board of Directors, given his wealth of leadership and executive experience,” - GlobeNewswire
108
John Shlonsky
5
Juan Rosero
Meredith Caram
Company Confidential
1
© 2019 West Corporation. All rights reserved.
12
2. g. Global Coverage Penetration Total number of stories appeared in each region
U.S., 326 articles
U.K., 2 articles
Company Confidential
Š 2019 West Corporation. All rights reserved.
13
2. h. Top Media Topics Most discussed media topics in April coverage
0 Corporate 4
0 Product 5
generated 12 articles. West selecting Fujitsu's 1FINITY and Virtuora platforms was a talking point.
generated the least coverage with eight articles. Significance of marketing webinars was a major theme.
0 Partnership 3
generated 96 articles. West partnering with Telestream was a talking point.
0 2 Acquisition
01
was the second-most dominant topic with 103 articles. Notified acquisition was a major topic of discussion.
Appointment generated the majority of coverage with 109 articles. Appointment of Jim Tholen to its Board of Directors was a major topic of discussion.
Company Confidential
Š 2019 West Corporation. All rights reserved.
14
2. i. Coverage Analysis on recent partnership Media coverage analysis on West partnership with Telestream
West Corporation Partners with Telestream to Simplify High-Quality Live Streaming for Events and Webinars Date: April 8, 2019 KPI
Count
Notable Story: Volume
96
Impressions
438.6 million
Positive
96
Neutral
0
Negative
0
1. West Corporation Partners with Telestream to Simplify High-Quality Live Streaming for Events and Webinars - GlobeNewswire
Company Confidential
Š 2019 West Corporation. All rights reserved.
15
2. k. Coverage Analysis on recent appointment Media coverage analysis on Jim Tholen appointment
West Corporation Appoints Jim Tholen to Board of Directors Date: April 12, 2019 KPI
Count
Notable Story: Volume
108
Impressions
300.5 million
Positive
108
Neutral
0
Negative
0
1. West Corporation Appoints Jim Tholen to Board of Directors - GlobeNewswire
Company Confidential
Š 2019 West Corporation. All rights reserved.
16
2. j. Coverage Analysis on recent acquisition Media coverage analysis on Notified acquisition
West Corporation Acquires Notified Date: April 15, 2019 KPI
Count
Notable Story: Volume
103
Impressions
288.6 million
Positive
103
Neutral
0
Negative
0
1. West Corporation Acquires Notified GlobeNewswire
Company Confidential
Š 2019 West Corporation. All rights reserved.
17
3. West Business Segments – Coverage Analysis
Company Confidential
Š 2019 West Corporation. All rights reserved.
18
3. a. Segments – Coverage Comparison Total number of stories received by each business segment Business Segments
250 214 200
Acquiring Notified and partnering with Telestream
150
100
50
2
0
Unified Communications
Interactive Services
0
0 Digital Media Solutions
5
Specialized Agent Telecom Services Services
Company Confidential
6 Safety Services
Š 2019 West Corporation. All rights reserved.
19
3. b. Segments – Sentiment Analysis Media sentiment on each business segment’s news coverage Top Stories: 214
1. West Corporation Acquires Notified – GlobeNewswire
Sentiment Analysis
120
2. West Corporation Partners with Telestream to Simplify High-Quality Live Streaming for Events and Webinars GlobeNewswire
Negative
100
Neutral Positive
80
3. Fujitsu 1FINITY™ and Virtuora® Platforms Selected by West Corporation to Increase Reliability and Scalability of Enterprise Data Network – Business Wire
60
40
20 2 0 Digital Unified Media Solutions Communications
0 Interactive Services
5
6
Telecom Services
Safety Services
0 Specialized Agent Services
Company Confidential
© 2019 West Corporation. All rights reserved.
20
4. West Business Segments – Competitor Benchmark Analysis
Company Confidential
Š 2019 West Corporation. All rights reserved.
21
4. a. Digital Media Solutions – an overview Coverage analysis on West Digital Media Solutions
214
733.3 m 100% 0% Impressions
Total Coverage
Positive coverage
West Digital Media Solutions – Business Segments 120
109
107
Negative coverage
Top Topics: 107
110
Neutral coverage
0%
100
100 80
1. West Corporation partnering with Telestream to simplify high-quality live streaming for events and webinars – GlobeNewswire 2. West Acquires Cloud Monitoring Company, Notified – UC Today
60 40 20 0 Press Influencers Webcasting Release Database Distribution
Media Webhosting Monitoring
Public Relations
Company Confidential
© 2019 West Corporation. All rights reserved.
22
Digital Media Solutions – Competitor Benchmark West Digital Media Solutions’ competitors coverage analysis
Zoom: 1. The company’s IPO demonstrating the strength of the video collaboration market and validated the strategy of freemium pricing 2. Zoom's CEO stating that the soaring stocks cause pressure on the company 3. Slack partnering with Zoom for providing video capabilities for Slack users Cision: 1. Naming Susan Steele as Chief Human Resources Officer 2. Releasing its 2019 State of the Media Report to uncover the latest trends and challenges faced by the media industry
Share of Voice by Competitors
Zoom West Digital Communications
1, 2%
1, 2%
Kaltura
1, 2%
1, 2% 1, 2%
Cision
1, 2%
Panopto
1, 2%
1, 2%
Hill+Knowlton
1, 2%
Kaltura: 1. Announcing partnership with Innovid to increase cloud TV ARPU (Average Revenue per User) through personalized and targeted promotions and interactive advertising
Business Wire
2, 4%
22, 44% Cisco Webex
4, 8%
Meltwater
Panopto : 1. Announcing video integration with Blackboard Learn Ultra learning management system 2. Announcing migration incentives for Sonic Foundry Mediasite customers 3. Integrating Extron's configurable AV control systems with Panopto's media capture software and video content Business Wire: 1. Business Wire is the official news distribution partner for the NAB Show 2019 at the Las Vegas Convention Center
4, 8%
PGi 4, 8% 5, 10%
PR Newswire Sonic Foundry Vidyard Vimeo Zignal Labs
Company Confidential
Note: Stories from target media publications are considered for competitor benchmark analysis
© 2019 West Corporation. All rights reserved.
23
4. b. Unified Communications – an overview Coverage analysis on West Unified Communications
2
130,299 100% 0% 0% Impressions
Total Coverage
Positive coverage
Neutral coverage
Negative coverage
Top Story: 1. AT&T Vet to Lead West’s Global Partner ProgramChannel Partners
West Unified Communications – Business Segments 10
2
2
2
Hosted Voice & Networks
Cloud Contact Center
Conferencing & Collaboration
0 Webinars & Enterprise Streaming
Company Confidential
*Target media outlets considered for competitor benchmark
© 2019 West Corporation. All rights reserved.
24
Unified Communications – Competitor Benchmark West Unified Communications competitors coverage analysis Share of Voice by Competitors
Microsoft :
4, 4%
1, 1%
1. Databricks collaborating with Microsoft on Mlflow open source project
Microsoft Cisco
2. Announcing that Microsoft Kaizala is globally available to all eligible Office 365 and Microsoft 365 commercial customers
50, 44%
58, 51%
Verizon West Unified Communications
3. Providing networking configuration that efficiently manages voice traffic flowing through Microsoft Teams Cisco:
70
Tonality
60
1. Hiring Stella Low as Chief Communications officer
10
50
2. Partnering with Google to launch an add-on that provides users access to advanced Webex meeting controls in G Suite
40
3. Warning WLAN controller, 9000 series router and IOS/XE users to patch urgent security issues
10
30
Positive
58 39
0 Microsoft
Company Confidential
Neutral
1
20
Note: Stories from target media publications are considered for competitor benchmark analysis
Negative
Cisco
4
1
Verizon
West Unified Communications
Š 2019 West Corporation. All rights reserved.
25
4. c. Interactive Services – an overview Coverage analysis on West Interactive Services
0 Total Coverage
0%
0 Impressions
Positive coverage
0% 0% Neutral coverage
Negative coverage
No relevant coverage for Interactive Services in April.
Company Confidential
Š 2019 West Corporation. All rights reserved.
26
Interactive Services – Competitor Benchmark West Interactive Services’ competitors coverage analysis Share of Voice by Competitors
NetApp: 1. Announcing that NetApp Memory Accelerated Data (MAX Data) 1.3 is supporting the Intel Optane DC persistent memory to critical business data with ultrafast performance
NetApp
6, 33%
Genesys
2. Being named as 2018 Google Cloud Technology Partner of the Year for Infrastructure award
Aspect Software 12, 67%
West Interactive Services
Genesys : 1. Genesys PureEngage, PureConnect and PureCloud integrating with Google Cloud Contact Center AI integration 2. Frost & Sullivan recognizing Genesys with the 2019 North American Company of the Year award for leading in the contact center market
Tonality 14
1
12 10 8 6
Negative
11
4
Neutral
6
2 0 NetApp
Company Confidential
Note: Stories from target media publications are considered for competitor benchmark analysis
Genesys
0
0
Aspect Software
West Interactive Services
© 2019 West Corporation. All rights reserved.
Positive
27
4. d. Safety Services – an overview Coverage analysis on West Safety Services
6
32.8m
100% 0% 0%
Impressions
Total Coverage
Positive coverage
Neutral coverage
Negative coverage
Top Topic: West Safety Services – Business Segments
1. Fujitsu 1FINITY™ and Virtuora® Platforms Selected by West Corporation to Increase Reliability and Scalability of Enterprise Data Network – Business Wire
20
5
5
5
0
0 Carrier Services
Enterprise E911 Solutions
Alarm & Security
Next Generation + i3 Solutions
0
0
IoT/M2M
Public Safety
Company Confidential
© 2019 West Corporation. All rights reserved.
28
Safety Services – Competitor Benchmark West Safety Services’ competitors coverage analysis Share of Voice by Competitors
CenturyLink: 1. Launching its new Channel Partner Program agreement
1, 17% CenturyLink
2. Star2Star Communications participating in the CenturyLink Marketplace Provider Program
Motorola West Safety Services GeoComm
5, 83%
Tonality 10
5
Negative 1 4
0
Neutral Positive 1 0
CenturyLink West Safety Motorola Services
Company Confidential
Note: Stories from target media publications are considered for competitor benchmark analysis
0 GeoComm
© 2019 West Corporation. All rights reserved.
29
4. e. Telecom Services – an overview Coverage analysis on West Telecom Services
32.7 m 100% 0%
5
Impressions
Total Coverage
Positive coverage
Neutral coverage
0% Negative coverage
Top Topic: West Telecom Services – Business Segments
1. Fujitsu 1FINITY™ and Virtuora® Platforms Selected by West Corporation to Increase Reliability and Scalability of Enterprise Data Network – Business Wire
10
0
0 Toll-Free Origination
0
0
Direct Inward Termination Dialing Services
0
0
Toll-Free Termination
Terminating Access Tandem
Company Confidential
© 2019 West Corporation. All rights reserved.
30
Telecom Services – Competitor Benchmark West Telecom Services’ competitors coverage analysis Share of Voice by Competitors
AT&T:
3, 5%
1. Being recognized as the nation’s fastest wireless network by Ookla Q1 2019 results
1, 2%
12, 18%
AT&T Verizon
2. Refreshing its Supplier Diversity program tied to AT&T Believes, to stimulate economic growth for diverse companies and communities
Comcast Communications
49, 75%
West Telecom Services
3. Hulu announcing a streaming video joint venture with AT&T to sell its minority stake Verizon: Tonality
1. Reporting a first quarter loss of 44,000 phone customers
Negative 60
Comcast Communications:
50
1. Comcast NBCUniversal employees and their families volunteering to help the homeless community across Washington state as part of 18th annual Comcast Cares Day
40
Positive 10
30 20 10
33
0 AT&T
Company Confidential
Note: Stories from target media publications are considered for competitor benchmark analysis
Neutral
6
1 2 9
3
1
Verizon
Comcast Communications
West Telecom Services
© 2019 West Corporation. All rights reserved.
31
4. f. Specialized Agent Services - an overview Coverage analysis on West Specialized Agent Services
0 Total Coverage
0%
0 Impressions
Positive coverage
0% Neutral coverage
0% Negative coverage
No relevant coverage for West Specialized Agent Services in April.
Company Confidential
Š 2019 West Corporation. All rights reserved.
32
Specialized Agent Services – Competitor Benchmark West Specialized Agent Services’ competitors coverage analysis Microsoft Azure: 3, 3%
Share of Voice by Competitors
1. Fastly collaborating with Microsoft Azure to connect its global edge cloud network
Microsoft Azure Leidos
2. Verizon Digital Media Services partnering with Microsoft to integrate Azure Media Services, Microsoft AI and Microsoft machine learning technology
Clarizen 87, 97%
West Specialized Agent Services
Leidos: 1. Scheduling its Q1 2019 earnings conference call on April 30, 2019 2. Appointing Honorable Valerie L. Baldwin as Senior Vice President of Government Affairs
Tonality 100 90 80 70 60 50 40 30 20 10 0
Negative Neutral Positive 87
Microsoft Azure
Company Confidential
Note: Stories from target media publications are considered for competitor benchmark analysis
3
0
Leidos
Clarizen
0 West Specialized Agent Services
Š 2019 West Corporation. All rights reserved.
33
Appendix & Methodology Coverage Trend - The trend in the volume of coverage shows the evolution of West reporting volumes over the period. Tonality - Tone measures how a target audience is likely to feel about the individual, company, product or topic after reading/viewing/listening to the item, typically defined as positive, neutral or negative. Tone is objectively evaluated based on how the article would be perceived by the general public. Impressions - Impressions means the number of people who may have seen an article, heard something on the radio or in a podcast, watched something on television, or read something on a web page or blogs. The print has impressions in the form of circulation, online and blogs have daily visitors, and broadcast has audience. Top Media Topics - Topic is the main subject area or theme to which the client is linked in an article. Global Coverage Penetration - Total number of stories that appeared around the globe. Top Outlets - Top outlets brings the list of the unique/pickup outlets which had the most coverage during the time period. Top Journalists - Top journalists highlights the journalists who wrote the most number of stories during the time period. Competitor Benchmark Analysis - Stories from target media publications are considered for competitor benchmark analysis
Company Confidential
Š 2019 West Corporation. All rights reserved.
34
Target Media Publications Bloomberg
NetworkWorld
Business Insider
No Jitter
Business Wire
PR Newswire
Computer World
PR Week
ComputerWeekly.com CRN FierceTelecom Forbes GlobeNewswire Houston Chronicle ITWeb Los Angeles Times Nasdaq
Reuters TechTarget The New York Times The Register The Wall Street Journal The Washington Post UC Today ZDNet Company Confidential
Š 2019 West Corporation. All rights reserved.
35
Contacts West Digital Media Solutions Contact Person: Hamilton GJ, Senior Director Email: Hamilton.GJ@west.com
Company Confidential
Š 2019 West Corporation. All rights reserved.
36
