2014 Hun Sen Cup Sponsorship Proposal

Organised by:

SAMDECH TECHO HUN SEN CUP 2014 SPONSORSHIP PROPOSAL

INTRODUCTION We express our deep sense of gratitude to Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia, for his consent to the use his name for the country’s most popular football event “Samdech Hun Sen Cup”.

The cup was first organized in 2007 and it is now in its 8th edition.

Samdech Hun Sen Cup is the yearly kick off for the Cambodian football season.

This Cup involves all teams around the country and their provinces and their fan base.

Hun Sen Cup will be battled in six different regions in the country to bring football closer to its fans.

COMPETITION FORMAT Team representatives of each province and city throughout Cambodia must play in the Qualifying Round.

16 teams (8 teams from the Metfone Cambodian League 2013 and the 8 teams from the Qualifying Round) will play in the Final Round.

The Qualifying Round is played in 6 zones: • Middle region • West region • North: North • East region • South region • Phnom Penh Total 90 matches • 58 matches at Qualifying Round • 32 matches at Final Round Start from 03 Dec 2013 to 15 February 2014 • Qualifying Round from 3rd December 2013 to 15th December 2013 • Final Round from 17th December 2013 to 15th February 2014

AWA

CHA

ARDS

AMPION OF THE CUP RUNNERS-UP 3RD PLACE OF THE CUP MOST VALUABLE PLAYER TOP GOAL SCORER BEST GOAL KEEPER MOST FAIR-PLAY TEAM BEST GOAL KEEPER TOP REFEREEING TEAM

SPONSORSHIP PACKAGES

Title Sponsor: $100,000 Hun Sen Cup 2014 presented by “Your Company Name” Benefits:

• Company name included in the official TVC (Screening of 10 spots per day, starting 7 days before until the end of the cup) • Company name included in the official promotional trailer • TV Live Broadcast on TVK (Approximately 10 matches) • Company TVC (15 sec.) to be screened on LED at Olympic Stadium during all matches

• Logo displayed on score screen

opposite main grandstand (50% larger)

• Logo displayed on FFC official website

• Logo on closing ceremony podium (50% larger)

• Advertising boards 14 pieces around the pitch (size 6mx1m)

• Logo on FFC annual report (50% larger)

• Promotion booth inside the stadium – 8

• Logo on any banners related to the event (50% larger)

• Promotion team inside the stadium

• 8 Sponsor dinner invitations

• Logo on stage backdrop (50% larger) • Logo on interview backdrop (50% larger) • Logo on VIP backdrop (50% larger) • Logo on billboard in front of each stadium (50% larger) • Logo on stair banner installed

• VIP match tickets (15 per match) • Company Parasols to be displayed around the pitch (70 pieces) – To be provided by the sponsor • License to conduct any activities at the venue – Activity costs to be covered by the sponsor

Platinum Sponsor: $60,000 Benefits:

• Company name included in the official TVC (Screening of 10 spots per day, starting 7 days before until the end of the cup)

• Promotion team inside the stadium

• Company name included in the official Promotion trailer

• Logo on interview backdrop (30% larger)

• TV Live Broadcast on TVK (Approximately 10 matches)

• Logo on VIP backdrop (30% larger)

• Company TVC (15 sec.) to be screened on LED at Olympic Stadium during all matches

• Logo on billboard in front of each stadium (30% larger)

• Logo on stage backdrop (30% larger)

• Logo displayed on score screen

• Logo on stair banner installed opposite main grandstand (30% larger)

• Logo displayed on FFC official website

• Logo on closing ceremony podium (30% larger)

• Advertising boards 10 pieces around the pitch (size 6mx1m)

• Logo on FFC annual report (30% larger)

• Promotion booth inside the stadium – 4

• Logo on any banners related to the event (30% larger)

• 5 Sponsor dinner invitations • VIP match tickets (10 per match) • Company Parasols to be displayed around the pitch (50 pieces) – To be provided by the sponsor • License to conduct any activities at the venue – Activity costs to be covered by the sponsor

Gold Sponsor: $30,000 Benefits:

• Company name included in the official TVC (Screening of 10 spots per day, starting 7 days before until the end of the cup)

• Promotion team inside the stadium • Logo on stage backdrop (20% larger)

• Company name included in the official Promotion trailer

• Logo on interview backdrop (20% larger)

• TV Live Broadcast on TVK (Approximately 10 matches)

• Logo on VIP backdrop (20% larger)

• Company TVC (15 sec.) to be screened on LED at Olympic Stadium during all matches

• Logo on billboard in front of each stadium (20% larger)

• Logo displayed on score screen

• Logo on stair banner installed opposite main grandstand (20% larger)

• Logo displayed on FFC official website

• Logo on closing ceremony podium (20% larger)

• Advertising boards 8 pieces around the pitch (size 6mx1m)

• Logo on FFC annual report (20% larger)

• Promotion booth inside the stadium – 2

• Logo on any banners related to the event (20% larger)

• 4 Sponsor dinner invitations • VIP match tickets (8 per match) • Company Parasols to be displayed around the pitch (30 pieces) – To be provided by the sponsor • License to conduct any activities at the venue – Activity costs to be covered by the sponsor

Silver Sponsor: $15,000 Benefits:

• Company name included in the official TVC (Screening of 10 spots per day, starting 7 days before until the end of the cup)

• Promotion team inside the stadium

• Company name included in the official Promotion trailer

• Logo on interview backdrop (20% larger)

• TV Live Broadcast on TVK (Approximately 10 matches)

• Logo on VIP backdrop (20% larger)

• Company TVC (15 sec.) to be screened on LED at Olympic Stadium during all matches

• Logo on billboard in front of each stadium (20% larger)

• Logo on stage backdrop (20% larger)

• Logo displayed on score screen

• Logo on stair banner installed opposite main grandstand (20% larger)

• Logo displayed on FFC official website

• Logo on closing ceremony podium (20% larger)

• Advertising boards 6 pieces around the pitch (size 6mx1m)

• Logo on FFC annual report (20% larger)

• Promotion booth inside the stadium – 2

• Logo on any banners related to the event (20% larger)

• 2 Sponsor dinner invitations • VIP match tickets (6 per match) • Company Parasols to be displayed around the pitch (30 pieces) – To be provided by the sponsor • License to conduct any activities at the venu (Activity costs to be covered by the sponsor)

Sponsor: $8,000 Benefits:

• Company name included in the official TVC (Screening of 10 spots per day, starting 7 days before until the end of the cup) • Company name included in the official Promotion trailer • TV Live Broadcast on TVK (Approximately 10 matches) • Logo displayed on score screen • Logo displayed on FFC official website • Advertising boards 4 pieces around the pitch (size 6mx1m) • Promotion team inside the stadium

• Logo on stage backdrop • Logo on interview backdrop • Logo on VIP backdrop • Logo on billboard in front of each stadium • Logo on stair banner installed opposite main grandstand • Logo on closing ceremony podium • Logo on FFC annual report • Logo on any banners related to the event • Sponsor dinner invitations 1 • VIP match tickets (4 per match)

• Company Parasols to be displayed around the pitch (15 pieces) – To be provided by the sponsor • License to conduct any activities at the venue – Activity costs to be covered by the sponsor

MARKETING ACTIVITIES 2014 • Pre-Event Press Conference • Exclusive Sponsor Dinner • Press releases during the event – 4 • Opening ceremony • Advertising print media (Magazine and Newspapers) • Radio Advertising • Hun Sen Cup TVC • Hun Sen Cup Promotional trailer • Concert for the finals • Award ceremony hosted by a Cambodian celebrity • Closing press conference

MEDIA COVERAGE TV Live Broadcast including daily news section coverage

Khmer daily Newspaper • Rasmei Kampuchea

(18,000 copies)

• TVK

• Koh Santepheap

(10,000 copies)

• Bayon TV

• Cambodia Daily

(18,000 copies)

• TV3 English daily Newspaper

Radio Coverage

• Phnom Penh Post

(20,000 copies)

• Cambodia Daily

(18,000 copies)

• Love FM 97.5 • Radio 102.5

Khmer Sports Magazine • CamSports

(5,000 copies)

• Publication via ASEAN Football organization

INTERESTED? Contact us to find the right Sponsorship matching your strategy and budget!

855Media Group Mr. Sharath Vishnu sharath@855mediagroup.com +855 (0)10 600 855 Dentsu Sports Asia Pte. Ltd. Mr. Jun Kurata jun@dentsusportsasia.com

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