SEPTEMBER/ OCTOBER 2009
RENAISSANCE MAGAZINE
Gunther the miracle lion is 22
Entrepreneurial Insights Angel & Blume, UK
Strategy How to Get Paid What You’re Worth
Profile Kay McElroy: For the Love of Animals
Leadership What is it all about?
Success Mindset From Caterpillar to Butterfly
Personal Power Design Your Life
DREAM, BELIEVE, CREATE
Hello! We’re in print!
only has she reinvented her own life but miraculously reinvents the lives of the
I really hope you’re enjoying Renais-
beautiful animals she saves.
sance Magazine! I’m personally very excited because this third issue has gone
Help reinvent your leadership skills
to print – a very small print run for our
from our guest article by Melissa
contributors and others involved in the
Rosenthal on ‘Leadership: What’s It All
creation of this issue.
About?’ and finally, reinvent yourself and your life after reading Sarah
Very soon we’ll be launching the BOSS-
Fletcher’s article ‘From Caterpillar to
MENTOR® Club, and as a subscriber
Butterfly’.
you will be able to sit down with a coffee, and flick through future issues
One final word, please send this maga-
cover to cover.
zine to anyone who you think would enjoy it – the more subscribers we have
Jenny Stilwell
I know digital publications are on the
the better we can be!
rise, and even some hotel chains offer their guests a range of online magazines
Thank you for reading and I hope you
to view on their laptop or on the hotel’s
all have a good month!
wide screens. But, everyone I’ve spoken to in the last few months, people who
Jenny Stilwell
enjoy reading and who love magazines, all prefer to read them in print and not on a screen. So, look out for the launch of the BOSSMENTOR® Club, and join to receive your magazines in print! This issue is about reinvention and how it can take you onto a whole new path in life that is more fulfilling and meaningful to you. We have the story of career reinvention for the founders of Angel & Blume interior designers in the UK – from the fast pace of corporate financial services to renovations and design projects. Our cover story is about an amazing reinvention for serial entrepreneur, Kay McElroy, who founded and now runs Cedarhill Animal Sanctuary in Mississippi. Not
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BossMentor Renaissance Magazine • www.bossgroup.com.au
‘My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain - and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain you do on the third and fourth tries.’ Tony Robbins
Table of contents Entrepreneurial Insights
4 Cate Burren - Angle & Blume, UK
7 Fast Facts
Spotlight
8 Le Marais, Paris
Leadership & Legacy
10 Cedarhill Animal Santuary 14 Leadership... What is it all about?
Success Mindset
16 From Caterpillar to Butterfly
Strategy
18 How to Get Paid What You’re Worth
How To
22 How to Network to Get Results
Personal Power
24 Design Your Life
25 Best |nfo
Business Growth, Mentoring & Coaching
26 Programs
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Entrepreneurial Insights
Entreprenurial Highlights: Angel & Blume 4
BossMentor Renaissance Magazine • www.bossgroup.com.au
Entrepreneurial Insights Name
Cate Burren
projects – small shops and restaurants
For the first six months we worked from
Position
– they’re creative rather than huge
home. Now we have a showroom but it’s
Director, Angel & Blume, UK
projects. We also do a lot of project
a working space that clients come into.
Business
management fro our clients - we organ-
Interior Design and Styling
ise plumbers, electricians and structural
Gail knew Cambridge well, so in the
Year Started
engineers.
beginning we spoke to all the related
2005
local businesses so people would get to
Size
JS: What have been some of Angel and
know us. We went to different shops,
2 Directors, 2 full-time staff, and freelancers
Blume’s milestones in your story so far?
we visited architects, we spoke to the
Location
Cate: Someone said to me it takes two
Cambridge, UK
years to get a business up and running,
Now we’re at the stage where we get
Website
to get it stable; after 5 years it gets to a
referrals, and clients come to us. We get
www.angelandblume.com
level where you can take it further. We
repeat business – clients may do a room
got it up and running, we got our name
and then come back in a year and want
known, and now we get good clients
to do more.
Editor of the local newspaper.
coming to us. We took on a Project JS: Hi Cate, thanks so much for allow-
Manager a few years ago and that was a
Clients feel we’re established and have
ing us to interview you for Renaissance
milestone for the business.
good premises, and are usually referred
Magazine... before we get started, I’m
by someone else. You build the business
curious as to what was the motivation
JS: How has the business grown? What
up year by year and realize you’re doing
behind leaving the corporate world, and
have been the primary drivers of
better and better each year. It was hand
starting your own business?
growth for you?
to mouth when we started!
Cate: I studied Economics and then
Cate: It’s been referrals. You can’t do a
JS: What are some of the marketing
did Funds Management for two large
really big sell as it’s a personal service
strategies that produce the best results
companies in London for eight or nine
– you’re going in to people’s homes and
for you in terms of new leads and new
years. I always wanted to go into interi-
you need a lot of trust to do that.
clients?
ors and interior design. I started the business six years ago with Gail. We come from different backgrounds – mine is finance and project management, and Gail is the creative – her expertise is the writing and she has a styling background. We’re both interior designers, and we split the other areas of running the business. JS: Could you tell me about Angel and Blume?
Cate: The business is in Cambridge. We mostly do interior design projects for family homes. We do a few commercial
BossMentor Renaissance Magazine • www.bossgroup.com.au
5
Entrepreneurial Insights
Cate: All our marketing is about brand
Cate: Work out what the service is and
building. We focus on our website, as
why people would want it. It’s impor-
lots of people search online for our kind
tant that people understand what you
of service. We write articles for local
are offering. Explain what you do in
and some national magazines. We’ve
clients’ terms, from start to finish. Don’t
been commissioned to do some books,
make it hard to understand.
and they’re known for being coffee table books. We’re always trying to get
JS: Do you have a vision for your bigger
pictures of our work too.
future?
JS: Tell me about your clients – do they
Cate: Do more of the same with inter-
tend to want more styling or more de-
esting clients and jobs. I don’t want a
sign services - has the market down-
huge company, but would rather take it
turn in the UK affected that?
forward in small steps. It’s become more about interesting projects – that’s the
Cate: That’s a good question. Our
real achievement and the fun part.
clients may not be moving or extending so much, but interest rates on mortgages
JS: Thanks for your time and for shar-
have dropped so they have a bit left to
ing your insights with us Cate.
do some changes in their homes. JS: Could you give our readers some growth tips for service firms?
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BossMentor Renaissance Magazine • www.bossgroup.com.au
Fast Facts
Smart Creative Online magazines are on the rise, as is customisation!
counter, and have them bound into your own bespoke content magazine. The objective was to represent HSBC to its target market in a
HSBC set up a trial magazine stand at Heathrow Terminal 1.
far more engaging and customized way.
They have considerable advertising presence in the terminal but it’s passive. Creative agency ‘Cunning’ was brought in to
During the trial, which lasted 2 weeks, over 2,000 individual
create an ultimate customer experience and raise the profile of
magazines were created and over 7,000 travelers visited the
the HSBC Premium brand.
stand.
The campaign message was ‘Create your perfect travel com-
That is cunning! And brilliant.
panion’. They ‘deconstructed’ magazines into separate pages of articles (by commissioning writers and a few celebrity
Have a look at the link to see the video:
writers to provide content covering numerous interest areas),
http://budurl.com/4pun
so you can simply select the articles you like, take them to the
Great Resources www.BudURL.com
www.TagCrowd.com
Shrink a link, just like the one above. Go
Another great resource which I heard about the other day is
to www.budurl.com. Take a very long url and shrink it into
www.tagcrowd.com
something far more manageable. It shows a visual of the keywords, and their frequency, used Why? Well, it is more manageable, more memorable, and a
on a website. So you can see what your competitors are using
great marketing tool.
for keywords, and how your site compares. The important thing is the search engine rankings, and if you’re not as high
You can also track the stats. You can use different urls, created
as you’d like to be for a particular search phrase, use this site
using budurl.com, and then track how many clicks you get.
to find out why other companies are ranked ahead of you.
I know you can track these stats for your website, but what about tracking clicks from emails, social media sites, other online content? The bud site also provides detailed statistics of how many clicks and sources – it’s a great resource, just open an account for free and try it.
BossMentor Renaissance Magazine • www.bossgroup.com.au
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Spotlight
Spotlight
Le Marais, Paris The Marais is one of the oldest districts in Paris, and is still
Cecile and Jeanne
home to many 17th Century mansions. This is an international chain, but all The 4th arrondissement is the livelier part of the Marais area,
stores look quite different.
with many bars, boutiques and cafes. It’s also a lovely shopping area, nice for a wander on Sunday – with a number of
They have many different designs and
boutique jewellery stores.
ranges, but if you want something a bit different, you’ll find it here. http://www.cecilejeanne.com
Esprit de Femme It is an independent store located in the Marais – unique pieces. No website. 60 Rue Saint Antoine 75004 Paris.
Jewellery stores recommended: Un Brin de Fantaisie Their jewellery is gorgeous – most pieces are quite different and very striking. This is definitely worth a visit on your next sojourn.
Even the Place Colette entrance to Palais Royal - Musée du Louvre metro station in the Marais, looks like a decorative
99, Rue Rivoli, 75001 Paris, France
statement piece!
http://www.brindefantaisie.be/ If you’re interested in seeing more of the Marais on your next
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They also stock a brand called Un Jour Mon Prince – have a
trip to Paris, take a guided walking tour online and see it all at
look at the website: http://www.unjourmonprince.net
http://www.parismarais.com/visit-le-marais.htm
BossMentor Renaissance Magazine • www.bossgroup.com.au
Spotlight
When you go to this site, you can scroll down to the map, and when you click on the icons showing places of interest, you will actually see a photograph of the café or boutique, as well as get address details. Very helpful!
Places to go The Marais covers the 3rd and 4th arrondissements of Paris. You can see on the map above, central Paris is where the number 1 is, and also where you’ll find the Louvre. This door is only open during the day. The building is in The Places des Vosges is
the Baroque style and was built in 1624, surrounded with
a highlight of any stroll
sculpted hedges and lawns.
through the Marais. The Place has two main build-
For a 360 degree view of the Louvre grounds and pyramid,
ings – the Pavillon du Roi
take this amazing online picture tour and feel as though you’re
and the Queen Pavillon,
right there: http://www.360cities.net/image/louvre-pyramid-
neither of which is open
interior-paris
to the public. Victor Hugo (author of Les Miserables) once had a home at the
Cafés
Place which is now open as a museum.
Café Tresor is very cosy with decadent chandeliers, comfy leather chairs that you sink into and of course, goldfish in the
The Place was completed early in the 17th Century and now
toilets. It’s great for a coffee, a drink, a bite, a chat, a read or
if you wander through the arches you will enjoy cafes, bars,
different scenery while you work.
designer brands and other retail therapy.
The goldfish thing? True! Go there and see for yourself… There is a door leading from the Places des Vosges into the
All you need to do is wander through the streets of the
stunning gardens of the Hotel de Sully (which is now home to
Marais, and you’ll find plenty of inviting cafes and boutiques.
a photographic museum).
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Profile
Tonka in his favourite place
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BossMentor Renaissance Magazine • www.bossgroup.com.au
Profile
Kay McElroy:
For the Love of Animals magazine and smaller ones kept as pets,
Name
at her purpose-built sanctuary.
Kay McElroy
animals (when you have one as a pet) as Kay and her animals long as it is done ‘humanely’.
Position
Kay may prefer the life she leads behind
Founder & Owner
the gates of Cedarhill, but the impact of
Company
her tireless campaigning to change state
Back in the late 1980s, while reading the
Cedarhill Animal Sanctuary
and federal legislation is far-reaching.
classifieds, Kay found an ad for a cougar
Cedarhill serves as caretaker for
In 1997 she was instrumental in the
cub for sale. Out of curiosity she went
abandoned, abused, homeless, and
Exotic Animals Act being passed into
to see it, and the little cub had infected
neglected exotic and domestic felines.
law in Mississippi. I get a strong sense
paws, and was very thin, despondent
Location
that she doesn’t let much stand in her
and living in a small dog pen. After hag-
Mississippi, US
way – she’s a make-things-happen kind
gling with the owner, she took the cub
Website
of woman.
home in exchange for an old tractor, and
www.cedrhill.org
named the 6-month old cougar Zack. Kay’s reach includes a relationship with
Kay McElroy, 65 this year, is a truly
Mississippi State University that has her
Not long after that was the birth of
amazing and engaging woman, creating
on the forefront of discussions regard-
Cedarhill Animal Sanctuary, named
several lives for herself including one
ing medical needs and care for the big
after the main house on the estate - a
as a successful serial entrepreneur, with
cats, and a relationship and constant
four-room cabin built in the 1800s, all
her last business in medical billing and
dialogue with local vets for the care of
out of cedar.
consultancy employing over 200 people
small animals. She has held positions on
in several states of the US.
national sanctuary boards and has an
The Sanctuary is now home to around
She has had expensive European cars, travel and designer clothes, but gave all that up and chose animals instead.
active dialogue and relationship with
300 animals of many varieties, includ-
the local community who donate talent
ing tigers, lions, pot bellied pigs, horses,
and resources to Cedarhill.
a cougar, bobcats, wolves, dogs, birds,
Through rather unusual circumstances,
to increase the reach and impact of her
What I discovered while doing this
Kay founded and now runs, the Cedar-
message, and I imagine those talks are
story, was the age that some of these an-
hill Animal Sanctuary in Mississippi.
highly compelling and impassioned.
imals live to. Sparkle the Chinese spot-
Reinvention of career and lifestyle on a
That’s the kind of woman Kay is.
ted leopard is 31 years old! Lions live
roosters, and domestic cats! On occasion she does public speaking
grand scale!
around 8-10 years in the wild; Gunther, In the US, only about half the States
our cover-boy, is 22. Amazingly, some
She is a forthright and highly capable
have laws against having big cats as
tigers have lived up to 35, depending on
woman, who has dedicated the rest
pets, but there is still no Federal law.
their genetic make-up.
of her life to saving and nurturing
Kay is intent on changing this legisla-
abandoned and abused animals, both
tion throughout the US. In some states,
Valentino, another of Cedarhill’s lions,
big cats like the one on the cover of this
it is legal to kill one of these beautiful
had never been outside and never felt
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11
Profile
the earth under his paws. He was raised
neglected or abused before arriving at
Kay: I turn down big cats every week.
inside a small pen. He was fed road kill,
Cedarhill, and some were in monstrous
I can’t take another animal, but there’s a
and the occasional stray chicken that
condition. Their trust of humans is not
network of us. It costs around $30,000
wandered into his pen. His cage was
strong. Kay and her team bring them
a month. The economy is hurting our
never cleaned. He lived for 3 ½ years
back to health and create new lives for
donations…
like that, never seeing the sun and rain,
all these animals.
the grass or the trees. His salvation came when the Wild Cat Sanctuary of Min-
JS: Kay, is your facility open to the
nesota found out about him and took ac-
public?
tion. Kay immediately took in Valentino.
“He’s afraid of his own shadow. It snowed last March and he’d never seen snow before and he was scared. He’s a sweet boy.”
Kay: No. We’re not a zoo and I didn’t create this facility with that in mind. Our
Monthly expenses include veterinarian costs (one animal can be expensive, imagine 300!), 9,000 pounds of beef, 1500 pounds of cat litter, 11 dedicated staff, and much more…
whole mission is to provide a place where abused and abandoned domestic and
JS: And your typical day?
exotic animals come to live out their lives in care, comfort and peace. I will not
Kay: I was the sole caretaker and mainte-
These animals live out their lives free
nance person – I built a lot of the houses
from fear or threats, under the care of
and fences, I learned to be a carpenter –
Kay and her dedicated team. “They can
but now I have eleven people. The office
forgive [what’s happened to them]. They
is in my home – I have 2 birds, 3 cats and
give unconditional love.”
4 dogs. I talk on the mobile and I do my emails, I do all the payroll, paying the
JS: Kay, tell me what life is like for the
bills and all the fund raising activities.
residents of Cedarhill!
I wrote all my own programs for the computer.
Kay: It’s a state of the art Sanctuary with waterfalls and caves and 24’ swim-
They’re very long days but I’ve never
ming pools. The whole environment is
been so happy in my entire life.
stress free for them JS: And what’s next Kay? After talking with Kay’s PR agent, I
prostitute the animals by putting them
discovered the extent of this stress-
on display. We have worked hard to gain
Kay: I’m training my successor who is
free environment. It’s a state of the art
the animals’ trust and to create a peaceful
33, to take over.
sanctuary with custom built homes and
environment. I won’t disrupt that.”
areas for each species. The 12 tigers each
So many of our cats come from people
have ’pens’ that are half to one acre in
Kay has a dedicated team of eleven full
size. They have their own swimming
time and part time employees who work
pools and caves to cool themselves in the
year-round caring for the animals. They
hot Mississippi summers. The dogs are
come from varied backgrounds but it’s
matched with a canine buddy and share
their shared love of animals engenders
large outdoor fenced pens with custom
their commitment. The team includes a
made dog houses with shady porches.
director of operations, a grounds care-
The lions, cougars and bobcats have their
taker, and dedicated domestic feline and
own fenced pens and wooden houses to
canine caretakers.
climb. The list goes on. JS: What are the operating costs like for These animals had all been abandoned,
12
300 animals?
BossMentor Renaissance Magazine • www.bossgroup.com.au
who have gone to nursing homes. I have
I want this to go on long after I’m gone. I’m trying to set up a five million dollar endowment. I’m still working on legislation and cruelty laws, and I want to start meals on wheels for animals, for people who can’t afford to feed their pets.
Profile
a deal with the shelter that they come
I have sat up many nights looking at the
Photographer:
here and they’re not put to sleep. I built
bills and wondering how I was going to
These stunning photographs
a home for them [like the ones they’ve
hold it all together. But when I’m really
were provided by Maggie Gray
always lived in] – beds, chairs, kitchen
down, I go visit “Little Stevie Wonder.”
Photography. Maggie stepped
table, a front yard. It’s peaceful for them.
in to help with a range of Stevie is blind and deaf, but often I find
beautiful photos to select from,
Cedarhill relies on fund raising and do-
him out in the dark happily playing
and was absolutely wonderful
nations for its survival. If the thought of
with his favorite toy, a ball in a plastic
to work with on this project,
something cruel happening to your own
ring. His acceptance of life and the hap-
as was Kay. Amazing what can
pet, or any animal, disturbs and upsets
piness he exhibits is beyond my compre-
be done in a spirit of harmony
you, I urge you to go to the Cedarhill
hension. Sometimes I think Stevie was
and cooperation. All Images
site – http://www.cedrhill.org (no ‘a’
sent to Cedarhill just to teach me how to
are Courtesy of Maggie Gray /
in Cedarhill) and make a donation after
cope.
Photographer, Website:
you’ve read the amazing stories.
www.maggiegrayphotography.com. I study the animals and watch the staff
I’ll finish this article with a quote from
and I am sometimes overwhelmed by
Kay, taken from the website. It sums up
the responsibility on my shoulders,
the kind of woman she is and why she
but rather than be intimidated, I am
deserves our support.
motivated to make each life entrusted in my care the best that I can possibly
“These past 15 years have been the most
make it.”
rewarding, the most challenging and the most difficult of my 60+ years. At times,
Footnote: “Little Stevie Wonder” passed
the magnitude of taking care of over
on over to the Rainbow Bridge last year
300 animals has been almost more than I
and I really, really miss him. (Note to me
could bear.
from Kay).
Tonka and Tanya BossMentor Renaissance Magazine • www.bossgroup.com.au
13
Leadership & Legacy
Leadership
What’s it all about? Competence
Authenticy
Integrity
Vision
By Melissa Rosenthal Inspiration
The term “leadership” is frequently used by business owners and managers today when talking about success. But why is it important? And what does it really mean? There is no universally accepted definition of leadership. Personally, I think
number of common traits exhibited by
their manager, it most often relates to
successful leaders:
broken promises and lack of support
Integrity
Bobby Woolf from IBM had the right
14
and recognition for their work and ideas.
Vision
idea when he said, “Leadership is im-
I always think about Integrity as the
portant because it is the best way to get
core of successful leadership. When I
the best people to do their best work for
ask my clients what integrity means to
Vision is another one of those words
you”.
them in terms of their leader, the most
that get thrown around without a clear,
common responses are “honesty”,”
unified sense of meaning. At the end of
So if successful leadership means get-
trust”, “they’ve got my back” and “they
the day, your team are looking for the
ting the best results for your business,
do what they say they’re going to do”.
emotional reason to come to work. The
what can you do day to day to make
Conversely, when talking to people
rational reasons are obvious – paying
sure you are a good leader? There are a
about how they have been let down by
the rent and putting food on the table
BossMentor Renaissance Magazine • www.bossgroup.com.au
Leadership & Legacy
but highly successful leaders. Bill Gates comes to mind. But what other visible attributes can you use to inspire your team? Your team will be inspired if you demonstrate the courage to make tough decisions and stand up for what you believe in. Many of the teams I’ve worked with also cite the leader’s passion as one of the greatest sources of inspiration. The charismatic leader is often quite “out there” when it comes to sharing their passion – but there are also many ways for introverted managers to communicate their passion to their team; it just takes a different approach. There’s no question that good leadership is tough. It can make the difference between success and failure – particularly in the current economic times. So it’s important to be proactive and determine your preferred leadership style – and – but if you want the best results from
es. Authenticity is your opportunity
then assess whether you are delivering
people, they need more than the ratio-
to give others the chance to help you
it or whether you need to change some
nal to motivate their best performance.
deliver your vision.
of your behaviour to ensure you are
They are looking to you to define their “fight” and show commitment to
getting the best out of your people. The
Competence
rewards will speak for themselves.
pursuit of it. If I asked each member of your team what they fight for every day
It sounds obvious doesn’t it? A good
when they come to work, how many
leader needs to have a baseline level of
Melissa's Bio:
of them would give me a consistent
competence. It doesn’t mean that you
Melissa Rosenthal is the
answer? And would it be the answer
have to be technically excellent in all ar-
founding director of South View
you want?
eas of the business. But your people will
Consulting, a Melbourne-based
be looking to you to demonstrate your
executive coaching firm dedicated
curiosity about new concepts and your
to improving business results
ability to process complex information
through leadership development.
in order to make good decisions.
Melissa's philosophy is based on
Authenticity Authenticity is about changing your focus. It’s about understanding that it’s more important to be real than to be
the principle that true commercial
Inspiration
acument requires a fine balance
right. It requires significant maturity,
between intellect, intuition, and
confidence, commitment, generosity
I’m often asked if a leader can be in-
and consistency. Authenticity is about
spiring if they’re not charismatic. My
trusting others and allowing them to see
answer is a resounding yes. Charisma
Website:
you as you are - faults and all. And con-
is often the default indicator for the in-
www.southview.com.au
versely it’s about seeing others for who
spiring leader. Jack Welch the ex-CEO
they are – and genuinely appreciating
from GE is a classic example. There are
them for their strengths and weakness-
also many examples of less charismatic,
investment.
BossMentor Renaissance Magazine • www.bossgroup.com.au
15
Success Mindset
Success Mindset From Caterpillar to Butterfly "What the caterpillar calls the end of the world the master calls a butterfly" ~ Richard Bach, author of ‘Jonathan Livingston Seagull’
work!
But when things began to settle
By Sarah Fletcher
more time in my now clear diary to just
down and I had gotten this newfound
stop and be with stillness, with no ex-
‘freedom’ out of my system... I knew
pectations or goals; to clear my mind so
I was standing at a crossroad. What
that I could hear what was written deep
happened now was my responsibility...
within. What did I really want my life
Sometimes life throws us a curve
I was the storyteller for my future life.
to look like moving forward? What
ball … and recently mine arrived.
Having been dealt this curve ball... it
direction did I want to move in? What
Over the course of a few hours I lost
was up to me, how I caught it, how I
was going to nourish me and feed me?
the ‘me’ who was the ‘corporate-big-
held it, and what I did with it.
What could life taste like?
“Silence is a great help to a seeker of truth like myself. In the attitude of silence, the soul finds the path in clearer light, and what is elusive and deceptive, resolves itself into crystal clearness” ~ Gandhi
Tuning in
office-big desk-multi-tasking-suit’ and was handed a completely unfamiliar image, that of ‘newly retrenched’. Suddenly an unexpected bump in the road.
Given the industry I was in (recruitment) I knew the current economic climate was going to make the journey
again that we are never alone in our journey. Suddenly I found myself falling over articles heralding a new trend... individuals propelled into a world of recession and uncertainty;
ahead a challenging one; and I had
As someone who has meditated for many
finding that such challenges often make
begun to feel a growing resistance to
years, I knew that spending more time
for profound life changes.
the idea of reinventing our business in
in my meditation practice would give
cutting out the most inspiring stories. I
such difficult times. For some months I
me with a better understanding of the
found courage and inspiration from the
had picked up the phone and heard the
way forward. In our increasingly busy
merchant banker who now fills his day
stories of others in a similar situation,
lives it is possibly only in the stillness of
with teaching yoga and child rearing;
wandering aimlessly post-redundancy
our meditation practice that we clear the
the advertising executive who took
or business closure. Suddenly it wasn’t
space needed to listen and open to our
redundancy and combined a passion
about career progression or working
deepest selves. Meditation allows the
for massage in aged care; and the sassy
hard for a bigger home... now it was just
dust of daily life to settle and gives us an
young business manager who, given 15
about having a job.
opportunity to hear the ‘whisper of the
minutes to leave her ‘career’, decided it
soul’... our intuition. When we become
was time to turn a hobby into an excit-
Initially I blindly ignore my situation
best friends with our inner most selves,
ing new fashion concept.
and softened the fall with days celebrat-
then we intrinsically know and trust the
ing freedom.. lazy mornings sleeping
best way forward. In this way medita-
Significant challenges or crisis (be it a
late, relaxed café socialising, resting on
tion is a powerful tool for reinvention.
global financial crisis, a health scare, a
the couch with a good book, even catching up with some outstanding house-
16
During the next few weeks I realised
I started
divorce or a retrenchment) can so often So I decided to sit more. I scheduled
BossMentor Renaissance Magazine • www.bossgroup.com.au
be the catalyst for us reassessing our
Success Mindset
values, reviewing our life journey and
search deep and find the greatest gifts.
harnessing the potential to pursue new
Change forces us to wake up.
Meditation to Reinvent Yourself In meditation we take the time to sit
unspoken dreams.
Go confidently in the direction of your dreams. Live the life you have imagined. ~ Henry David Thoreau
“What if you could make a living do-
quietly, turn our focus inward and relax
ing what you love?”
into a deeper sense of ourselves. A regular meditation practice gives us the op-
Meditation gives us a moment to step
portunity to quieten the chatter so that
away from the outside world and make
we can hear the voice of our intuition...
contact with our true nature, our es-
and thus understand ourselves better.
sence or intuition. In the stillness of
We really only hear our intuition when
meditation we realise that our sense of
the mind is quiet because when we rest
Many people spend their lives within an
self is anchored beyond all the crazi-
in stillness we become receptive to the
existence that doesn’t seem to quite fit.
ness occurring around us; it is a sacred
subtlest of energy within and around
Wandering through life with a vague
practice of attending to our real life,
us. Being in touch with our inner es-
sense of something missing, a part of
learning to listen and remain open, and
sence means that we will deeply know
life not yet lived. We all strive so hard
responding from that new awareness.
how to move forward, how to live true
Just Listen
to ‘get ahead’ of life... the bills, the
to our values and true to our nature.
mortgage, the career, the possessions...
When I had the time to contemplate
racing through time on a raft of routine,
what I might want to do for a ‘living’...
There are many different meditation
yet carrying a deep sense of longing for
in my heart I knew it was no longer the
classes and techniques to explore and
something missing.
corporate world. I felt that my time had
there is sure to be one that works for
through their days/years/life waiting for
arrived to be courageous and take action
you. At the very least it pays to try and
the ‘when’ time... ‘when the children
on the dream to invent another life.
spend a little time each day just being
leave home’, ‘when I get that promo-
knew I wanted to (1) make a great living
still and clear out the clutter. Find a
tion’, ‘when I find my true love’.
(2) love what I did each day, and (3) be
place to be quiet, close your eyes and
around those people that I loved and
just rest easy watching the rhythm of
that inspired me to reach new heights
your breath. It is perfectly fine that you
and enhanced my life.
may only be able to do this for a few
People often pass
The future belongs to those who believe in the beauty of their dreams ~ Eleanor Roosevelt
I
minutes at the start, but I promise, with Once I decided to embrace this new
practice you will begin to feel a clarity
I knew that secretly I had been ruminat-
‘me’; the universe has been wholly
and ‘knowing’ that comes from allowing
ing a new life... for years, a secret dream
supportive and encouraging. I could
the mind to settle and be quiet.
was harbouring within; held down by
never have imagined being asked to
the routine of life, the expectations of
facilitate a meditation space, present
Reinvention is really a never-ending
others, the responsibilities of the life I
at a public conference or start a new
process; I believe it is the daily inten-
had built around me. Often it is only
well-being business … and yet here I
tion and vision we carry with us about
when we are asleep, daydreaming, or
am having done those things and now
what we want our future to feel like.
meditating, that we witness in all their
seeing a whole new world of opportuni-
In our meditation practice we gain a
craziness the dreams that float around in
ties open up. I realised again that when
greater understanding of ourselves so
our mind.
we tap into our dreams, our essence, we
that we will know when we are on the
become the author of our world.
right path... to the life that was meant
Unless we are thrown that
curve ball however, or leap with great courage and self belief, we may never let those dreams of a new life find the sunshine of day. Being thrown from our path may mean that we are thrown in a previously unimagined direction; and in those most challenging of moments we
for us.
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” ~ Anais Nin
Website: www.quietmindmeditation.blogspot.com
Email: quietmind@dodo.com.au
BossMentor Renaissance Magazine • www.bossgroup.com.au
17
Strategy
Strategy How To Get Paid What You’re Worth Setting fees is always a difficult proposi-
On the flip side, I see some consultants
that you’re not worth it, of lesser value
tion for service businesses and profes-
and professional service providers in
than others, or just not up to it.
sional service providers. Pricing an
particular, recording every six minute
intangible is much harder than pricing
blocks of time and billing their clients
a product.
part of an hourly fee for that. Each pro-
Contingency/Success Fee
fessional in the firm, and every support
This often comes to play when your
Setting fees that will represent what you
person, only has so many hours in a day,
service is helping a client to win a major
are worth, and make money for your
week, month and year. They reach their
piece of business, tender or project. If
business, is based on good judgement,
limit of billable hours and then need to
you charge a fee contingent upon suc-
knowing your client, having a good
add a new resource to the firm. As a cli-
cess, you will only get paid when the
sense of self worth and also knowing
ent, I always wonder if I’m being billed
client wins the business, although you
what your options are.
as I chat on the phone to my accountant
are certainly backing yourself! Howev-
and he asks me about my holiday…tick,
er, there are many things that can affect
tick, tick…
the outcome over which you have no
Service Fee Options Hourly fee
control. It is far better to charge for the I have had clients who could honestly
service, and if the stakes are high, charge
remove 60-80% of their client base,
a success fee on top of that. It’s like a
focus on growing the remaining clients,
bonus for exceptional performance.
This option pays you for your time. This
and do so with less people, less over-
is not advisable as it is severely limit-
heads, less stress, and more profitability.
ing to the growth of your business, and
But they don’t because they’re caught in
affects your perceived value with your
the cycle of billing dollars for time.
Project fee When you are involved in a project, whether it’s helping a client win a ten-
clients. If you are tied to this form of billing,
der, developing a suite of marketing col-
As a consultant, I have twenty plus
don’t forget to raise your fees from time
lateral, undertaking a customer survey,
years of experience that solves prob-
to time. I have had clients who have not
or installing new accounting software
lems, takes my clients on a growth path
raised their fees for five years, simply
into their business, you can charge a
and helps them achieve success. I don’t
because they didn’t know how, or didn’t
project fee.
always turn my thinking on and off and
think they could ‘justify’ it. The best way to do this is in staggered
many times have solved a problem with
18
By Jenny Stilwell
insight that comes to me in a moment.
If you don’t raise your fees, you are
tranches. For example, you will always
Do I charge for the ‘moment’?
sending a message out to your clients
be paid faster if you don’t start the
BossMentor Renaissance Magazine • www.bossgroup.com.au
Strategy
project until you receive the commence-
You could end up delivering three
We increased our program fees 300%
ment fee. If the project is to take five
months of service and wondering
based on that strategy.
months, for example, and you leave the
when you will be paid.
bulk of the amount to be invoiced at
When I first started Boss Management
completion, you may not be paid for
If your clients really need your help,
Group, I did a competitive analysis of
eight months.
they will accept your terms – terms that
other consulting and mentoring firms
are agreeable to you!
in the market. I developed a range of
A better progress payment option is 50% upfront, 30% at completion of a (pre-agreed) major milestone, and the
fees that other people were typically
What Are You Worth?
remainder on completion of the project.
charging, and positioned myself at the lower end of that scale because I was just starting (refer end of article for
Alternatively, you may decide to invoice
This is the Achilles heel of all service
more on that!). That strategy is not a
50% upfront and 50% on completion if
providers, because it’s all about our
recipe for success or growth, unless you
it is a relatively short project.
knowledge, our capacity to think and
are marketing a commodity service to a
be creative or solve problems, and it’s
mass market.
Never leave the bulk of the fees to be
based on our accumulated knowledge of
invoiced at the end of the project.
usually many years. It also is based on our own sense of worth.
Packaging Value
When you deliver value to your clients
A great way to move toward a value-
and help them achieve their goals, and
based pricing model is to bundle prod-
solve their problems, you can justify
ucts/services together.
your fees based on that value they If you are an Accountant, you could
receive.
charge a monthly fee, for example, for
Retainer
If you are creating a new brand design
compliance and BAS services, annual
and marketing collateral for a client,
company return, and four quarterly
that in the longer term will achieve
review meetings per annum with the
results like higher market profile, higher
client. You could also package special re-
value clients and higher value business,
porting packs, the individual’s personal
then what you are delivering has enor-
tax return, their family’s annual tax re-
A retainer is the ultimate goal of all
mous value beyond the time you spend
turns, management of their superannua-
people in the service profession. There
creating it.
tion and a range of other options that
are many forms for different types of
suit different types of clients. You could
services: monthly fee retainer for the
We started our Mastermind Program
have three basic levels of package start-
provision of ongoing consulting/advi-
many years ago at $300 per month
ing from $500, up to $1500 per month,
sory services, monthly support fee (for
membership. It barely covered costs.
as an example. Other clients may opt to
software), monthly licence fee, monthly
With my heart in my mouth about two
remain on an hourly fee (if you decide
fee to be available on request for sup-
years later I increased the fees to $600
to give them that option).
port/training, and so on.
per month. A year later we recruited new members for $1200 per month – no
That helps with forecasting your
You may decide to charge a retainer on a
resistance. The members in the program
revenue, your resource requirements
monthly or quarterly basis in advance.
value what they gain.
and your profit estimates. Clients know where they stand and exactly what they
Do not enter into a retainer ar-
Keep raising your fees until you feel
will receive, and you don’t need to have
rangement where you are paid after
some resistance, then you know you’re
everyone in the firm record their activi-
the service has been delivered.
close to an optimum level at that time.
ties at six minute intervals.
BossMentor Renaissance Magazine • www.bossgroup.com.au
19
Strategy
Credentials Raise Value
you demand and the expectation that
your clients’ businesses, and if you
quality services come with a high fee.
don’t have a lot of clients yet then go
When I started my business I had no
back through your business career and
client base to give me leverage, no
If you are aiming for that market, but
list the value you’ve added, the results
testimonials, no track record in this
you don’t yet have the credentials,
you’ve produced, the rewards and rec-
business, and a very intense need to get
remember Jay Abraham’s strategy and
ognition you’ve received for a job well
new clients (any clients)!
go in lower with a view to raising your
done. Use this list to remind yourself as
fees in time.
often as you need. This works whenever
I didn’t believe I was in a position of
you need a confidence boost too!
power to lead with a high fee strategy. I
Don’t be too cheap – it raises alarm
did get clients at fees that were too low,
bells.
but as soon as I had enough credentials
When you produce results and generate outcomes for others, you should be po-
in my new business, I started to increase
Don’t be too expensive too soon – it will
my fees. I could have started with
price you out of the market.
high fees based on my credentials and experience to that point. Belief systems
Getting your positioning right takes
are very important to how well you are
time, as become more aware of your
paid.
specific target market and the sorts of
sitioned at the higher end of the scale.
Charge for What You’re Worth
clients you want to attract, and how far When you have a track record of get-
you can raise your fees in exchange for
If prospective new clients try to force
ting results for your clients, your advice
the outcomes you deliver.
you into a ‘money for time’ situation, don’t go there. You have value to offer
is highly valued buy those clients and they are happy to tell others, and you
Take time, monitor it, and be clear
the right clients who will pay you for
have a credible client base that mirrors
about where you want to be positioned.
what you’re worth.
the sort of clients you are trying to win
Higher fees will not precede results. You will never be paid what you’re
over and attract, then you are in a position to raise your fees and charge what
worth, if you don’t stand up for yourself
you’re worth.
Your Biggct Hurdle
As guru marketer Jay Abraham says,
Don’t forget the power of your mindset
Part of your business growth strategy
reduce or remove any obstacles that
in charging fees that create value in
should also be to seek out clients who
potential clients may have in dealing
your business!
not only value what you can do for
and respect yourself!
them, but can also afford it. If you find
with you. Once they become clients, as you deliver value and build your
The biggest hurdle that most service
a potential new client who wants your
relationship, you can then increase the
professionals face is their own percep-
help, but can’t agree to your terms or
value of those clients (and your fees)
tion of the value of the knowledge.
your fees, you should both reduce the service and reduce the fee accordingly
over time.
Positioning Dictates Fees
If you can’t get through this you will
(ie: reduce the ‘package’ you are offer-
need a friend, an ex colleague, a mentor,
ing), or walk away.
a business partner, or anyone who has If you really do have the capabilities,
experienced the value you can add to
Forget charging for your time, and start
track record, skill set and experience
others to reinforce this with you. Some-
charging for all the knowledge, experi-
that makes you stand out from the
one else’s opinion will have more of an
ence, ideas, capabilities, contacts and
crowd, you can use that to position
impact on you than your own.
resources you have that will ultimately
yourself at the top end of the market.
20
deliver exactly what your clients want,
You will aim for bigger and better cli-
A really good strategy is to make a list
ents who have the ability to pay the fees
of the contributions you’ve made to
BossMentor Renaissance Magazine • www.bossgroup.com.au
and reward you in the process!
Bossmentor® Programs
BOSSMENTOR Business Growth, Mentoring & Coaching Programs ®
BOSSMENTOR® provides three fundamental levels of
Individual Strategic Mentoring is for business
support for our clients:
owners who want one-on-one advice to fast-track their busi-
• We help you develop the right strategy and structure for
ness growth and add depth to their management and market-
growth
ing expertise, regardless of the size of their company or the
• Our programs provide support & direction on a group or
stage of its growth.
individual basis • Resources to use in your business – via products, Renais-
To enquire how you can enrol in one of our programs to get
sance Magazine, BOSSMENTOR® Club, & free resources via
the support you need to take your business to the next level,
our website
email Claire, at claire@bossgroup.com.au
The BOSSMENTOR®
Bigger Future™ Program
Alternatively, vis-
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it www.bossgroup.com.au/bossmentor-programs for more
Bigger Future. A bigger future is in your hands. What are
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strategy.
bossmentor-bigger-future The Strategic
Growth Blueprint™ Program is
primarily for consultants, coaches, facilitators, independent
Other Resources
professionals and service providers wanting to focus specifi-
Our website has a range of business information and resources, covering business growth, management, marketing and strategy. Our Free Resources area has articles and other free information you can access any time: www.bossgroup.com.au/news
cally on developing, packaging and pricing their services to generate higher levels of income and fast-track their client growth. If you need to complement your specialist skills with business and marketing skills to grow a successful business or practice, this is the program for you!
BossMentor Renaissance Magazine • www.bossgroup.com.au
21
How To
How To
Effective Networking Tips
No Man's an Island When it comes to business, the old chestnut, “No man’s an island”, certainly rings true. Contrary to staying isolated and chained to your own desk, networking offers an effective way to get out and build your business. Connecting with other business people raises awareness of your brand, service and product offering. It also gives you the chance to meet people (you might otherwise have never met) that can help you on your journey to success. And, important to positive cash flow, it can lead to many sales. Here are some tips to help you ‘island hop’ effectively.
By Jennifer Kiely
Bye Bye Comfort Zone
Jennifer's Bio:
Let’s face it, some people would rather watch paint dry than
Jennifer Kiely is a freelance journalist and founder of Kiely Media, which offers copywriting, proofreading and editing services. Jennifer can be contacted on 0404 494 519 and via email jennifer@kielymedia.com.au
go out and network. So if you’re one of these people, you need to step outside your comfort zone for the sake of your business. If you’re really nervous, take a business friend along for support. Or, chat to the organiser on the phone before the event and ask if they can introduce you by phone or email to another guest beforehand. That way, you have an established
22
BossMentor Renaissance Magazine • www.bossgroup.com.au
How To
connection before you set foot through the door. It also pays to go to a relevant event. So, if you’re targeting small businesses, don’t head to a corporate event
Be Genuinely Interested
Follow Up Now that you’ve met, whether in real life or virtually, make the time to follow
because you’ll most likely find you don’t have as much in common with the other
You can’t expect people to be interested
up. Tee up time to catch up for a coffee
guests.
in you if you’re not interested in them.
and learn more about each other. Or
So, actively listen to what others are
send a handwritten note to say how
saying to you when you network and
much you enjoyed meeting them. You
ask specific questions to show them
can even follow up in minutes by send-
that you’re listening. When you see a
ing a Direct Message on Twitter to keep
familiar face, try to recall something
the connection alive. So, don’t just put
Dib Dib Dib, Dob Dob Dob
they have told you in the past (perhaps
business cards you’re given away in a
In the words of Boy Scouts, be pre-
they were about to pitch on a project,
box that will never see the light of day
pared. Before you head to a networking
or just had a baby) and ask them how
again. Make an effort to personally fol-
event, work out what you want people
it went. People will remember you, for
low up with each contact you think will
to take away from their meeting with
remembering them.
be valuable to your business, and do it
you. What do you want them to remember? Who would you like them to refer to you? What impression do you want to give? Once you know the answers, you can work out exactly what you
regularly.
‘Island Hop’ From Home
want to say to meet these goals. Prepare
Create Your Own Group
answers for questions like, ‘What do
These days, you don’t even need to
you do?’, ‘Who’s your ideal client?’,
leave the comfort of your own desk to
If you haven’t found your ideal net-
‘How is your product/service different?’
network – there are plenty of network-
working event or group, then why not
Being prepared and armed with answers
ing opportunities available to you online
create your own? Ask likeminded col-
will help you feel more confident and
that are just as effective. Sign up to
leagues and business people you meet
comfortable to network effectively.
Twitter and follow people of interest in
out and about to join you for an inti-
your target market or industry. Strike
mate networking or mastermind group.
up conversations by replying to their
Or use a site like Meetup to create an
tweets and posting your own thought
exciting new networking group relevant
provoking comments. Another great
to your industry. You can then advertise
The more you do it, the easier it be-
networking tool, that instantly shows
on Twitter, LinkedIn and Facebook to
comes and the more you’ll get out of it.
you the networks you can tap into, is
get guests to come along.
Once you get out in networking circles,
LinkedIn. Find past colleagues, existing
you’ll start to see familiar faces popping
clients and industry experts to add to
Remember, networking is not a specta-
up at events. This allows you to build
your Connections. Then, get introduced
tor sport. To get something of value
rapport and develop a relationship that
to new people through your own con-
out of it, you have to put the effort in
could lead to more sales. Remember,
tacts for fast and targeted networking.
and actively participate. So, why not
you’re not just connecting with people
Facebook is another easy way to connect
get started right now and tap into my
in the room, you’re also potentially
with potential customers and fellow
network by following me on Twitter (@
tapping into their network. The more
business people. Create a Fan Page for
kielymedia), LinkedIn and Facebook?
events you attend, the more people you
your business and get your Facebook
will meet and networks you’ll tap into.
Friends to join. Or, add people you meet
Commit to networking by scheduling
as Friends to develop personal rapport
time in your diary – and then stick to it!
and strengthen your relationship.
Do It Often
BossMentor Renaissance Magazine • www.bossgroup.com.au
23
Personal Power
Personal Power Design Your Life
By Jenny Stilwell
I got up quite late this morning, checked my emails, attended to a few calls and action items in my diary, then decided to get out in the fresh air. It was an absolutely beautiful morning after a week of very blustery a cold wet days. How could I resist? I walked the dog down to the end of the street, over the road and onto the beach. The sun was warm, the breeze mild, and the sky blue. I sat down on a seat, Hudson slumped on the grass in front of me, and I took in the iconic view of Brighton Beach and the infamous bathing boxes. The sun felt fantastic, and I also felt pretty good! As I sat there I started smiling – I designed the business that
Make a list of everything you’re doing or bringing into your
now enables me to live this life. I felt so infinitely grateful that
world because it’s expected of you/you’ve always done that/
I could take an hour out of my day to walk in the sun, breathe
you’ve never stopped and thought about it. For example, do
in the sea breeze, and get back to my desk when I felt like it. I
you keep adding employees to your business because that’s
don’t work nearly as hard as I used to, but I do work far more
what ‘growth’ looks like? Do you spend your time in an office
effectively on the things I want to be doing.
for most of the week because that’s what ‘working’ looks like? Do you only catch up with friends on the weekend, because you’ve never really thought about taking a day off during the week to do that? Make a list of what you’d like more of in your life (travel?) and what you’d like less of (days spent in the office?). Identify what you’d like to change and make a start to do so – set a deadline for change or take the first step today. Consider an overhaul of your business model to enable you to live the life you want – live by design and not by default.
I urge all my clients to think about their life before their business, then design the business to enable them to live the life they want. Have you designed your life yet? If not, here are some guidelines to help free up your thinking and start seeing new possibilities:
24
BossMentor Renaissance Magazine • www.bossgroup.com.au
Best Info
is all about how to think differently and more creatively in business and life.
BOOKS
Open up any page, in any order, and there’s something to force you into a different mindset to get you thinking more creatively.
Summary A friend gave me this book and it’s designed to read – by picking pages
think Bits Nigel Collin Content Rating Easy-Read Score Promotional Blurb
at random. The title is perfect because you do get little bits that help you think more creatively, think outside the square, think differently. For anyone in business, it’s an invaluable tool to keep the creative juices flowing to help with problem solving, and to keep your thinking fresh.
More and more in the business world
If you can’t find the book, visit the web-
we need to come up with new and
site: http://www.thinkbits.com.au
unique ideas and solutions. Think Bits
Success Through a Positive Mental Attitude Napoleon Hill & W. Clement Stone Content Rating Easy-Read Score Quick Summary
Understood Them, and What They Can
apart, literally, as it is an original copy
Mean in Your Life?
that belonged to my Dad, and now I’ve scribbled notes all the way through it.
Here you will discover an amazing plan
If you can let the 1950s/1960 style of
based on the concept: ‘what the mind
words and stories wash over you and
can conceive and believe – the mind can
focus on the core concepts, I’m sure
achieve’. It shows you how to rid your
you’ll find this a worthwhile addition to
mind of cobwebs – think clearly and
you library!
explore the subconscious for new ideas; how to sets your sights on a goal and
Follow up book to ‘Think and Grow
obtain it, through persistent thinking
Rich’. If you have the latter, you also
and positive action. Here, too, is practi-
need to read this book, published in
cal advice on how to find satisfaction in
1960. They are both books of icon status
your job; how to raise your energy level
and precursors to every motivational
and how to master the technique of
and peak performance message in the
‘get-up-and-go’.
market today.
Promotional Blurb
Summary If you have read and value the concepts
The Powers of the Mind – Your Mind
in ‘Think and Grow Rich’, I recommend
– Are Unlimited. Have You Ever Really
you read this as well. My copy is falling
BossMentor Renaissance Magazine • www.bossgroup.com.au
25
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About Jenny Stilwell
Professional
Finalist in the Telstra Businesswoman of
Jenny Stilwell is the Managing Direc-
Jenny has a Bachelor of Commerce with
tor of BOSS Management Group. She
a Commercial Law major, and a Bach-
has helped many clients to significantly
elor of Arts with majors in French and
grow their businesses, and build more
German, both from the University of
successful companies.
Melbourne. She is also a Certified NLP
the Year Awards.
Practitioner. Prior to establishing BMG, Jenny was Chief Executive of a publicly listed company (one of only a handful of women heading up listed companies in Australia at the time). Previous positions
Personal Some of the things I love
included general management within both large and medium sized organisa-
The beach, peaceful islands, big cities,
tions, as well as establishing a marketing
London, New York, Paris, Golden Re-
practice in the mid 1990s with a diverse
trievers, Hudson (my Golden Retriever),
client base of small and mid-sized and
Vegemite (my American friends know
corporate clients.
that a taste test is coming – you know who you are…), good red wine, travel,
Very early in her career Jenny advanced
writing, listening to my fave music on
to a senior management position at
high volume, the Northern Hemisphere
Nortel Networks, being one of only
in Winter, luxury resorts, the colour
three women at the time in senior man-
of Autumn, laughing until I cry, and
agement roles within the Asia Pacific
of course, my family and my fabulous
region.
friends.
Jenny Chaired the Marketing Women
That’s just a start… there’s so many
network for two years, and has also
things
mentored several women in careers and in business as a way of ‘giving back’ to the business community and to career women in particular. She has also been a
BossMentor Renaissance Magazine • www.bossgroup.com.au
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PUBLISHER BOSSMENTORÂŽ Magazine is published by Hanby Park Publishing, a Division of BOSS Management Group Pty Ltd ACN 062 571 171
Disclaimer The publisher takes due care in the preparation of this publication and takes all reasonable precautions and makes all reasonable effort to ensure the accuracy of the material contained in this publication, but is not liable for any mistake, misprint or omission. The publisher does not assume any responsibility or liability for any loss or damage which may result from any inaccuracy or omission in this publication, or from the use of information contained herein. The publisher makes no warranty, express or implied with respect to any of the material contained herein. The contents of this magazine may not be reproduced in any form in whole or in part without written permission from the publisher. Š 2009 BOSS Management Group Pty Ltd