BOSSMENTOR® Renaissance Magazine - Sept/Oct Issue

SEPTEMBER/ OCTOBER 2009

RENAISSANCE MAGAZINE

Gunther the miracle lion is 22

Entrepreneurial Insights Angel & Blume, UK

Strategy How to Get Paid What You’re Worth

Profile Kay McElroy: For the Love of Animals

Leadership What is it all about?

Success Mindset From Caterpillar to Butterfly

Personal Power Design Your Life

DREAM, BELIEVE, CREATE

Hello! We’re in print!

only has she reinvented her own life but miraculously reinvents the lives of the

I really hope you’re enjoying Renais-

beautiful animals she saves.

sance Magazine! I’m personally very excited because this third issue has gone

Help reinvent your leadership skills

to print – a very small print run for our

from our guest article by Melissa

contributors and others involved in the

Rosenthal on ‘Leadership: What’s It All

creation of this issue.

About?’ and finally, reinvent yourself and your life after reading Sarah

Very soon we’ll be launching the BOSS-

Fletcher’s article ‘From Caterpillar to

MENTOR® Club, and as a subscriber

Butterfly’.

you will be able to sit down with a coffee, and flick through future issues

One final word, please send this maga-

cover to cover.

zine to anyone who you think would enjoy it – the more subscribers we have

Jenny Stilwell

I know digital publications are on the

the better we can be!

rise, and even some hotel chains offer their guests a range of online magazines

Thank you for reading and I hope you

to view on their laptop or on the hotel’s

all have a good month!

wide screens. But, everyone I’ve spoken to in the last few months, people who

Jenny Stilwell

enjoy reading and who love magazines, all prefer to read them in print and not on a screen.

So, look out for the launch of the BOSSMENTOR® Club, and join to receive your magazines in print!

This issue is about reinvention and how it can take you onto a whole new path in life that is more fulfilling and meaningful to you. We have the story of career reinvention for the founders of Angel & Blume interior designers in the UK – from the fast pace of corporate financial services to renovations and design projects. Our cover story is about an amazing reinvention for serial entrepreneur, Kay McElroy, who founded and now runs Cedarhill Animal Sanctuary in Mississippi. Not

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BossMentor Renaissance Magazine • www.bossgroup.com.au

‘My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain - and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain you do on the third and fourth tries.’

Tony Robbins

Table of contents Entrepreneurial Insights

4 Cate Burren - Angle & Blume, UK

7 Fast Facts

Spotlight

8 Le Marais, Paris

Leadership & Legacy

10 Cedarhill Animal Santuary 14 Leadership... What is it all about?

Success Mindset

16 From Caterpillar to Butterfly

Strategy

18 How to Get Paid What You’re Worth

How To

22 How to Network to Get Results

Personal Power

24 Design Your Life

25 Best |nfo

Business Growth, Mentoring & Coaching

26 Programs

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Entrepreneurial Insights

Entreprenurial Highlights: Angel & Blume 4

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Entrepreneurial Insights Name

Cate Burren

projects – small shops and restaurants

For the first six months we worked from

Position

– they’re creative rather than huge

home. Now we have a showroom but it’s

Director, Angel & Blume, UK

projects. We also do a lot of project

a working space that clients come into.

Business

management fro our clients - we organ-

Interior Design and Styling

ise plumbers, electricians and structural

Gail knew Cambridge well, so in the

Year Started

engineers.

beginning we spoke to all the related

2005

local businesses so people would get to

Size

JS: What have been some of Angel and

know us. We went to different shops,

2 Directors, 2 full-time staff, and freelancers

Blume’s milestones in your story so far?

we visited architects, we spoke to the

Location

Cate: Someone said to me it takes two

Cambridge, UK

years to get a business up and running,

Now we’re at the stage where we get

Website

to get it stable; after 5 years it gets to a

referrals, and clients come to us. We get

www.angelandblume.com

level where you can take it further. We

repeat business – clients may do a room

got it up and running, we got our name

and then come back in a year and want

known, and now we get good clients

to do more.

Editor of the local newspaper.

coming to us. We took on a Project JS: Hi Cate, thanks so much for allow-

Manager a few years ago and that was a

Clients feel we’re established and have

ing us to interview you for Renaissance

milestone for the business.

good premises, and are usually referred

Magazine... before we get started, I’m

by someone else. You build the business

curious as to what was the motivation

JS: How has the business grown? What

up year by year and realize you’re doing

behind leaving the corporate world, and

have been the primary drivers of

better and better each year. It was hand

starting your own business?

growth for you?

to mouth when we started!

Cate: I studied Economics and then

Cate: It’s been referrals. You can’t do a

JS: What are some of the marketing

did Funds Management for two large

really big sell as it’s a personal service

strategies that produce the best results

companies in London for eight or nine

– you’re going in to people’s homes and

for you in terms of new leads and new

years. I always wanted to go into interi-

you need a lot of trust to do that.

clients?

ors and interior design.

I started the business six years ago with Gail. We come from different backgrounds – mine is finance and project management, and Gail is the creative – her expertise is the writing and she has a styling background.

We’re both interior designers, and we split the other areas of running the business.

JS: Could you tell me about Angel and Blume?

Cate: The business is in Cambridge. We mostly do interior design projects for family homes. We do a few commercial

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Entrepreneurial Insights

Cate: All our marketing is about brand

Cate: Work out what the service is and

building. We focus on our website, as

why people would want it. It’s impor-

lots of people search online for our kind

tant that people understand what you

of service. We write articles for local

are offering. Explain what you do in

and some national magazines. We’ve

clients’ terms, from start to finish. Don’t

been commissioned to do some books,

make it hard to understand.

and they’re known for being coffee table books. We’re always trying to get

JS: Do you have a vision for your bigger

pictures of our work too.

future?

JS: Tell me about your clients – do they

Cate: Do more of the same with inter-

tend to want more styling or more de-

esting clients and jobs. I don’t want a

sign services - has the market down-

huge company, but would rather take it

turn in the UK affected that?

forward in small steps. It’s become more about interesting projects – that’s the

Cate: That’s a good question. Our

real achievement and the fun part.

clients may not be moving or extending so much, but interest rates on mortgages

JS: Thanks for your time and for shar-

have dropped so they have a bit left to

ing your insights with us Cate.

do some changes in their homes.

JS: Could you give our readers some growth tips for service firms?

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BossMentor Renaissance Magazine • www.bossgroup.com.au

Fast Facts

Smart Creative Online magazines are on the rise, as is customisation!

counter, and have them bound into your own bespoke content magazine.

The objective was to represent HSBC to its target market in a

HSBC set up a trial magazine stand at Heathrow Terminal 1.

far more engaging and customized way.

They have considerable advertising presence in the terminal but it’s passive. Creative agency ‘Cunning’ was brought in to

During the trial, which lasted 2 weeks, over 2,000 individual

create an ultimate customer experience and raise the profile of

magazines were created and over 7,000 travelers visited the

the HSBC Premium brand.

stand.

The campaign message was ‘Create your perfect travel com-

That is cunning! And brilliant.

panion’. They ‘deconstructed’ magazines into separate pages of articles (by commissioning writers and a few celebrity

Have a look at the link to see the video:

writers to provide content covering numerous interest areas),

http://budurl.com/4pun

so you can simply select the articles you like, take them to the

Great Resources www.BudURL.com

www.TagCrowd.com

Shrink a link, just like the one above. Go

Another great resource which I heard about the other day is

to www.budurl.com. Take a very long url and shrink it into

www.tagcrowd.com

something far more manageable.

It shows a visual of the keywords, and their frequency, used Why? Well, it is more manageable, more memorable, and a

on a website. So you can see what your competitors are using

great marketing tool.

for keywords, and how your site compares. The important thing is the search engine rankings, and if you’re not as high

You can also track the stats. You can use different urls, created

as you’d like to be for a particular search phrase, use this site

using budurl.com, and then track how many clicks you get.

to find out why other companies are ranked ahead of you.

I know you can track these stats for your website, but what about tracking clicks from emails, social media sites, other online content?

The bud site also provides detailed statistics of how many clicks and sources – it’s a great resource, just open an account for free and try it.

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Spotlight

Spotlight

Le Marais, Paris The Marais is one of the oldest districts in Paris, and is still

Cecile and Jeanne

home to many 17th Century mansions.

This is an international chain, but all The 4th arrondissement is the livelier part of the Marais area,

stores look quite different.

with many bars, boutiques and cafes. It’s also a lovely shopping area, nice for a wander on Sunday – with a number of

They have many different designs and

boutique jewellery stores.

ranges, but if you want something a bit different, you’ll find it here. http://www.cecilejeanne.com

Esprit de Femme It is an independent store located in the Marais – unique pieces. No website.

60 Rue Saint Antoine 75004 Paris.

Jewellery stores recommended: Un Brin de Fantaisie Their jewellery is gorgeous – most pieces are quite different and very striking. This is definitely worth a visit on your next sojourn.

Even the Place Colette entrance to Palais Royal - Musée du Louvre metro station in the Marais, looks like a decorative

99, Rue Rivoli, 75001 Paris, France

statement piece!

http://www.brindefantaisie.be/ If you’re interested in seeing more of the Marais on your next

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They also stock a brand called Un Jour Mon Prince – have a

trip to Paris, take a guided walking tour online and see it all at

look at the website: http://www.unjourmonprince.net

http://www.parismarais.com/visit-le-marais.htm

BossMentor Renaissance Magazine • www.bossgroup.com.au

Spotlight

When you go to this site, you can scroll down to the map, and when you click on the icons showing places of interest, you will actually see a photograph of the café or boutique, as well as get address details. Very helpful!

Places to go The Marais covers the 3rd and 4th arrondissements of Paris.

You can see on the map above, central Paris is where the number 1 is, and also where you’ll find the Louvre.

This door is only open during the day. The building is in The Places des Vosges is

the Baroque style and was built in 1624, surrounded with

a highlight of any stroll

sculpted hedges and lawns.

through the Marais. The Place has two main build-

For a 360 degree view of the Louvre grounds and pyramid,

ings – the Pavillon du Roi

take this amazing online picture tour and feel as though you’re

and the Queen Pavillon,

right there: http://www.360cities.net/image/louvre-pyramid-

neither of which is open

interior-paris

to the public. Victor Hugo (author of Les Miserables) once had a home at the

Cafés

Place which is now open as a museum.

Café Tresor is very cosy with decadent chandeliers, comfy leather chairs that you sink into and of course, goldfish in the

The Place was completed early in the 17th Century and now

toilets. It’s great for a coffee, a drink, a bite, a chat, a read or

if you wander through the arches you will enjoy cafes, bars,

different scenery while you work.

designer brands and other retail therapy.

The goldfish thing? True! Go there and see for yourself…

There is a door leading from the Places des Vosges into the

All you need to do is wander through the streets of the

stunning gardens of the Hotel de Sully (which is now home to

Marais, and you’ll find plenty of inviting cafes and boutiques.

a photographic museum).

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Profile

Tonka in his favourite place

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Profile

Kay McElroy:

For the Love of Animals magazine and smaller ones kept as pets,

Name

at her purpose-built sanctuary.

Kay McElroy

animals (when you have one as a pet) as Kay and her animals long as it is done ‘humanely’.

Position

Kay may prefer the life she leads behind

Founder & Owner

the gates of Cedarhill, but the impact of

Company

her tireless campaigning to change state

Back in the late 1980s, while reading the

Cedarhill Animal Sanctuary

and federal legislation is far-reaching.

classifieds, Kay found an ad for a cougar

Cedarhill serves as caretaker for

In 1997 she was instrumental in the

cub for sale. Out of curiosity she went

abandoned, abused, homeless, and

Exotic Animals Act being passed into

to see it, and the little cub had infected

neglected exotic and domestic felines.

law in Mississippi. I get a strong sense

paws, and was very thin, despondent

Location

that she doesn’t let much stand in her

and living in a small dog pen. After hag-

Mississippi, US

way – she’s a make-things-happen kind

gling with the owner, she took the cub

Website

of woman.

home in exchange for an old tractor, and

www.cedrhill.org

named the 6-month old cougar Zack.

Kay’s reach includes a relationship with

Kay McElroy, 65 this year, is a truly

Mississippi State University that has her

Not long after that was the birth of

amazing and engaging woman, creating

on the forefront of discussions regard-

Cedarhill Animal Sanctuary, named

several lives for herself including one

ing medical needs and care for the big

after the main house on the estate - a

as a successful serial entrepreneur, with

cats, and a relationship and constant

four-room cabin built in the 1800s, all

her last business in medical billing and

dialogue with local vets for the care of

out of cedar.

consultancy employing over 200 people

small animals. She has held positions on

in several states of the US.

national sanctuary boards and has an

The Sanctuary is now home to around

She has had expensive European cars, travel and designer clothes, but gave all that up and chose animals instead.

active dialogue and relationship with

300 animals of many varieties, includ-

the local community who donate talent

ing tigers, lions, pot bellied pigs, horses,

and resources to Cedarhill.

a cougar, bobcats, wolves, dogs, birds,

Through rather unusual circumstances,

to increase the reach and impact of her

What I discovered while doing this

Kay founded and now runs, the Cedar-

message, and I imagine those talks are

story, was the age that some of these an-

hill Animal Sanctuary in Mississippi.

highly compelling and impassioned.

imals live to. Sparkle the Chinese spot-

Reinvention of career and lifestyle on a

That’s the kind of woman Kay is.

ted leopard is 31 years old! Lions live

roosters, and domestic cats!

On occasion she does public speaking

grand scale!

around 8-10 years in the wild; Gunther, In the US, only about half the States

our cover-boy, is 22. Amazingly, some

She is a forthright and highly capable

have laws against having big cats as

tigers have lived up to 35, depending on

woman, who has dedicated the rest

pets, but there is still no Federal law.

their genetic make-up.

of her life to saving and nurturing

Kay is intent on changing this legisla-

abandoned and abused animals, both

tion throughout the US. In some states,

Valentino, another of Cedarhill’s lions,

big cats like the one on the cover of this

it is legal to kill one of these beautiful

had never been outside and never felt

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11

Profile

the earth under his paws. He was raised

neglected or abused before arriving at

Kay: I turn down big cats every week.

inside a small pen. He was fed road kill,

Cedarhill, and some were in monstrous

I can’t take another animal, but there’s a

and the occasional stray chicken that

condition. Their trust of humans is not

network of us. It costs around $30,000

wandered into his pen. His cage was

strong. Kay and her team bring them

a month. The economy is hurting our

never cleaned. He lived for 3 ½ years

back to health and create new lives for

donations…

like that, never seeing the sun and rain,

all these animals.

the grass or the trees. His salvation came when the Wild Cat Sanctuary of Min-

JS: Kay, is your facility open to the

nesota found out about him and took ac-

public?

tion. Kay immediately took in Valentino.

“He’s afraid of his own shadow.

It snowed last March and he’d never seen snow before and he was scared. He’s a sweet boy.”

Kay: No. We’re not a zoo and I didn’t create this facility with that in mind. Our

Monthly expenses include veterinarian costs (one animal can be expensive, imagine 300!), 9,000 pounds of beef, 1500 pounds of cat litter, 11 dedicated staff, and much more…

whole mission is to provide a place where abused and abandoned domestic and

JS: And your typical day?

exotic animals come to live out their lives in care, comfort and peace. I will not

Kay: I was the sole caretaker and mainte-

These animals live out their lives free

nance person – I built a lot of the houses

from fear or threats, under the care of

and fences, I learned to be a carpenter –

Kay and her dedicated team. “They can

but now I have eleven people. The office

forgive [what’s happened to them]. They

is in my home – I have 2 birds, 3 cats and

give unconditional love.”

4 dogs. I talk on the mobile and I do my emails, I do all the payroll, paying the

JS: Kay, tell me what life is like for the

bills and all the fund raising activities.

residents of Cedarhill!

I wrote all my own programs for the computer.

Kay: It’s a state of the art Sanctuary with waterfalls and caves and 24’ swim-

They’re very long days but I’ve never

ming pools. The whole environment is

been so happy in my entire life.

stress free for them JS: And what’s next Kay? After talking with Kay’s PR agent, I

prostitute the animals by putting them

discovered the extent of this stress-

on display. We have worked hard to gain

Kay: I’m training my successor who is

free environment. It’s a state of the art

the animals’ trust and to create a peaceful

33, to take over.

sanctuary with custom built homes and

environment. I won’t disrupt that.”

areas for each species. The 12 tigers each

So many of our cats come from people

have ’pens’ that are half to one acre in

Kay has a dedicated team of eleven full

size. They have their own swimming

time and part time employees who work

pools and caves to cool themselves in the

year-round caring for the animals. They

hot Mississippi summers. The dogs are

come from varied backgrounds but it’s

matched with a canine buddy and share

their shared love of animals engenders

large outdoor fenced pens with custom

their commitment. The team includes a

made dog houses with shady porches.

director of operations, a grounds care-

The lions, cougars and bobcats have their

taker, and dedicated domestic feline and

own fenced pens and wooden houses to

canine caretakers.

climb. The list goes on.

JS: What are the operating costs like for These animals had all been abandoned,

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300 animals?

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who have gone to nursing homes. I have

I want this to go on long after I’m gone. I’m trying to set up a five million dollar endowment.

I’m still working on legislation and cruelty laws, and I want to start meals on wheels for animals, for people who can’t afford to feed their pets.

Profile

a deal with the shelter that they come

I have sat up many nights looking at the

Photographer:

here and they’re not put to sleep. I built

bills and wondering how I was going to

These stunning photographs

a home for them [like the ones they’ve

hold it all together. But when I’m really

were provided by Maggie Gray

always lived in] – beds, chairs, kitchen

down, I go visit “Little Stevie Wonder.”

Photography. Maggie stepped

table, a front yard. It’s peaceful for them.

in to help with a range of Stevie is blind and deaf, but often I find

beautiful photos to select from,

Cedarhill relies on fund raising and do-

him out in the dark happily playing

and was absolutely wonderful

nations for its survival. If the thought of

with his favorite toy, a ball in a plastic

to work with on this project,

something cruel happening to your own

ring. His acceptance of life and the hap-

as was Kay. Amazing what can

pet, or any animal, disturbs and upsets

piness he exhibits is beyond my compre-

be done in a spirit of harmony

you, I urge you to go to the Cedarhill

hension. Sometimes I think Stevie was

and cooperation. All Images

site – http://www.cedrhill.org (no ‘a’

sent to Cedarhill just to teach me how to

are Courtesy of Maggie Gray /

in Cedarhill) and make a donation after

cope.

Photographer, Website:

you’ve read the amazing stories.

www.maggiegrayphotography.com.

I study the animals and watch the staff

I’ll finish this article with a quote from

and I am sometimes overwhelmed by

Kay, taken from the website. It sums up

the responsibility on my shoulders,

the kind of woman she is and why she

but rather than be intimidated, I am

deserves our support.

motivated to make each life entrusted in my care the best that I can possibly

“These past 15 years have been the most

make it.”

rewarding, the most challenging and the most difficult of my 60+ years. At times,

Footnote: “Little Stevie Wonder” passed

the magnitude of taking care of over

on over to the Rainbow Bridge last year

300 animals has been almost more than I

and I really, really miss him. (Note to me

could bear.

from Kay).

Tonka and Tanya BossMentor Renaissance Magazine • www.bossgroup.com.au

13

Leadership & Legacy

Leadership

What’s it all about?

Competence

Authenticy

Integrity

Vision

By Melissa Rosenthal Inspiration

The term “leadership” is frequently used by business owners and managers today when talking about success. But why is it important? And what does it really mean?

There is no universally accepted definition of leadership. Personally, I think

number of common traits exhibited by

their manager, it most often relates to

successful leaders:

broken promises and lack of support

Integrity

Bobby Woolf from IBM had the right

14

and recognition for their work and ideas.

Vision

idea when he said, “Leadership is im-

I always think about Integrity as the

portant because it is the best way to get

core of successful leadership. When I

the best people to do their best work for

ask my clients what integrity means to

Vision is another one of those words

you”.

them in terms of their leader, the most

that get thrown around without a clear,

common responses are “honesty”,”

unified sense of meaning. At the end of

So if successful leadership means get-

trust”, “they’ve got my back” and “they

the day, your team are looking for the

ting the best results for your business,

do what they say they’re going to do”.

emotional reason to come to work. The

what can you do day to day to make

Conversely, when talking to people

rational reasons are obvious – paying

sure you are a good leader? There are a

about how they have been let down by

the rent and putting food on the table

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Leadership & Legacy

but highly successful leaders. Bill Gates comes to mind. But what other visible attributes can you use to inspire your team? Your team will be inspired if you demonstrate the courage to make tough decisions and stand up for what you believe in. Many of the teams I’ve worked with also cite the leader’s passion as one of the greatest sources of inspiration.

The charismatic leader is often quite “out there” when it comes to sharing their passion – but there are also many ways for introverted managers to communicate their passion to their team; it just takes a different approach.

There’s no question that good leadership is tough. It can make the difference between success and failure – particularly in the current economic times. So it’s important to be proactive and determine your preferred leadership style – and – but if you want the best results from

es. Authenticity is your opportunity

then assess whether you are delivering

people, they need more than the ratio-

to give others the chance to help you

it or whether you need to change some

nal to motivate their best performance.

deliver your vision.

of your behaviour to ensure you are

They are looking to you to define their “fight” and show commitment to

getting the best out of your people. The

Competence

rewards will speak for themselves.

pursuit of it. If I asked each member of your team what they fight for every day

It sounds obvious doesn’t it? A good

when they come to work, how many

leader needs to have a baseline level of

Melissa's Bio:

of them would give me a consistent

competence. It doesn’t mean that you

Melissa Rosenthal is the

answer? And would it be the answer

have to be technically excellent in all ar-

founding director of South View

you want?

eas of the business. But your people will

Consulting, a Melbourne-based

be looking to you to demonstrate your

executive coaching firm dedicated

curiosity about new concepts and your

to improving business results

ability to process complex information

through leadership development.

in order to make good decisions.

Melissa's philosophy is based on

Authenticity Authenticity is about changing your focus. It’s about understanding that it’s more important to be real than to be

the principle that true commercial

Inspiration

acument requires a fine balance

right. It requires significant maturity,

between intellect, intuition, and

confidence, commitment, generosity

I’m often asked if a leader can be in-

and consistency. Authenticity is about

spiring if they’re not charismatic. My

trusting others and allowing them to see

answer is a resounding yes. Charisma

Website:

you as you are - faults and all. And con-

is often the default indicator for the in-

www.southview.com.au

versely it’s about seeing others for who

spiring leader. Jack Welch the ex-CEO

they are – and genuinely appreciating

from GE is a classic example. There are

them for their strengths and weakness-

also many examples of less charismatic,

investment.

BossMentor Renaissance Magazine • www.bossgroup.com.au

15

Success Mindset

Success Mindset From Caterpillar to Butterfly "What the caterpillar calls the end of the world the master calls a butterfly" ~ Richard Bach, author of ‘Jonathan Livingston Seagull’

work!

But when things began to settle

By Sarah Fletcher

more time in my now clear diary to just

down and I had gotten this newfound

stop and be with stillness, with no ex-

‘freedom’ out of my system... I knew

pectations or goals; to clear my mind so

I was standing at a crossroad. What

that I could hear what was written deep

happened now was my responsibility...

within. What did I really want my life

Sometimes life throws us a curve

I was the storyteller for my future life.

to look like moving forward? What

ball … and recently mine arrived.

Having been dealt this curve ball... it

direction did I want to move in? What

Over the course of a few hours I lost

was up to me, how I caught it, how I

was going to nourish me and feed me?

the ‘me’ who was the ‘corporate-big-

held it, and what I did with it.

What could life taste like?

“Silence is a great help to a seeker of truth like myself. In the attitude of silence, the soul finds the path in clearer light, and what is elusive and deceptive, resolves itself into crystal clearness” ~ Gandhi

Tuning in

office-big desk-multi-tasking-suit’ and was handed a completely unfamiliar image, that of ‘newly retrenched’.

Suddenly an unexpected bump in the road.

Given the industry I was in (recruitment) I knew the current economic climate was going to make the journey

again that we are never alone in our journey. Suddenly I found myself falling over articles heralding a new trend... individuals propelled into a world of recession and uncertainty;

ahead a challenging one; and I had

As someone who has meditated for many

finding that such challenges often make

begun to feel a growing resistance to

years, I knew that spending more time

for profound life changes.

the idea of reinventing our business in

in my meditation practice would give

cutting out the most inspiring stories. I

such difficult times. For some months I

me with a better understanding of the

found courage and inspiration from the

had picked up the phone and heard the

way forward. In our increasingly busy

merchant banker who now fills his day

stories of others in a similar situation,

lives it is possibly only in the stillness of

with teaching yoga and child rearing;

wandering aimlessly post-redundancy

our meditation practice that we clear the

the advertising executive who took

or business closure. Suddenly it wasn’t

space needed to listen and open to our

redundancy and combined a passion

about career progression or working

deepest selves. Meditation allows the

for massage in aged care; and the sassy

hard for a bigger home... now it was just

dust of daily life to settle and gives us an

young business manager who, given 15

about having a job.

opportunity to hear the ‘whisper of the

minutes to leave her ‘career’, decided it

soul’... our intuition. When we become

was time to turn a hobby into an excit-

Initially I blindly ignore my situation

best friends with our inner most selves,

ing new fashion concept.

and softened the fall with days celebrat-

then we intrinsically know and trust the

ing freedom.. lazy mornings sleeping

best way forward. In this way medita-

Significant challenges or crisis (be it a

late, relaxed café socialising, resting on

tion is a powerful tool for reinvention.

global financial crisis, a health scare, a

the couch with a good book, even catching up with some outstanding house-

16

During the next few weeks I realised

I started

divorce or a retrenchment) can so often So I decided to sit more. I scheduled

BossMentor Renaissance Magazine • www.bossgroup.com.au

be the catalyst for us reassessing our

Success Mindset

values, reviewing our life journey and

search deep and find the greatest gifts.

harnessing the potential to pursue new

Change forces us to wake up.

Meditation to Reinvent Yourself In meditation we take the time to sit

unspoken dreams.

Go confidently in the direction of your dreams. Live the life you have imagined. ~ Henry David Thoreau

“What if you could make a living do-

quietly, turn our focus inward and relax

ing what you love?”

into a deeper sense of ourselves. A regular meditation practice gives us the op-

Meditation gives us a moment to step

portunity to quieten the chatter so that

away from the outside world and make

we can hear the voice of our intuition...

contact with our true nature, our es-

and thus understand ourselves better.

sence or intuition. In the stillness of

We really only hear our intuition when

meditation we realise that our sense of

the mind is quiet because when we rest

Many people spend their lives within an

self is anchored beyond all the crazi-

in stillness we become receptive to the

existence that doesn’t seem to quite fit.

ness occurring around us; it is a sacred

subtlest of energy within and around

Wandering through life with a vague

practice of attending to our real life,

us. Being in touch with our inner es-

sense of something missing, a part of

learning to listen and remain open, and

sence means that we will deeply know

life not yet lived. We all strive so hard

responding from that new awareness.

how to move forward, how to live true

Just Listen

to ‘get ahead’ of life... the bills, the

to our values and true to our nature.

mortgage, the career, the possessions...

When I had the time to contemplate

racing through time on a raft of routine,

what I might want to do for a ‘living’...

There are many different meditation

yet carrying a deep sense of longing for

in my heart I knew it was no longer the

classes and techniques to explore and

something missing.

corporate world. I felt that my time had

there is sure to be one that works for

through their days/years/life waiting for

arrived to be courageous and take action

you. At the very least it pays to try and

the ‘when’ time... ‘when the children

on the dream to invent another life.

spend a little time each day just being

leave home’, ‘when I get that promo-

knew I wanted to (1) make a great living

still and clear out the clutter. Find a

tion’, ‘when I find my true love’.

(2) love what I did each day, and (3) be

place to be quiet, close your eyes and

around those people that I loved and

just rest easy watching the rhythm of

that inspired me to reach new heights

your breath. It is perfectly fine that you

and enhanced my life.

may only be able to do this for a few

People often pass

The future belongs to those who believe in the beauty of their dreams ~ Eleanor Roosevelt

I

minutes at the start, but I promise, with Once I decided to embrace this new

practice you will begin to feel a clarity

I knew that secretly I had been ruminat-

‘me’; the universe has been wholly

and ‘knowing’ that comes from allowing

ing a new life... for years, a secret dream

supportive and encouraging. I could

the mind to settle and be quiet.

was harbouring within; held down by

never have imagined being asked to

the routine of life, the expectations of

facilitate a meditation space, present

Reinvention is really a never-ending

others, the responsibilities of the life I

at a public conference or start a new

process; I believe it is the daily inten-

had built around me. Often it is only

well-being business … and yet here I

tion and vision we carry with us about

when we are asleep, daydreaming, or

am having done those things and now

what we want our future to feel like.

meditating, that we witness in all their

seeing a whole new world of opportuni-

In our meditation practice we gain a

craziness the dreams that float around in

ties open up. I realised again that when

greater understanding of ourselves so

our mind.

we tap into our dreams, our essence, we

that we will know when we are on the

become the author of our world.

right path... to the life that was meant

Unless we are thrown that

curve ball however, or leap with great courage and self belief, we may never let those dreams of a new life find the sunshine of day. Being thrown from our path may mean that we are thrown in a previously unimagined direction; and in those most challenging of moments we

for us.

“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” ~ Anais Nin

Website: www.quietmindmeditation.blogspot.com

Email: quietmind@dodo.com.au

BossMentor Renaissance Magazine • www.bossgroup.com.au

17

Strategy

Strategy How To Get Paid What You’re Worth Setting fees is always a difficult proposi-

On the flip side, I see some consultants

that you’re not worth it, of lesser value

tion for service businesses and profes-

and professional service providers in

than others, or just not up to it.

sional service providers. Pricing an

particular, recording every six minute

intangible is much harder than pricing

blocks of time and billing their clients

a product.

part of an hourly fee for that. Each pro-

Contingency/Success Fee

fessional in the firm, and every support

This often comes to play when your

Setting fees that will represent what you

person, only has so many hours in a day,

service is helping a client to win a major

are worth, and make money for your

week, month and year. They reach their

piece of business, tender or project. If

business, is based on good judgement,

limit of billable hours and then need to

you charge a fee contingent upon suc-

knowing your client, having a good

add a new resource to the firm. As a cli-

cess, you will only get paid when the

sense of self worth and also knowing

ent, I always wonder if I’m being billed

client wins the business, although you

what your options are.

as I chat on the phone to my accountant

are certainly backing yourself! Howev-

and he asks me about my holiday…tick,

er, there are many things that can affect

tick, tick…

the outcome over which you have no

Service Fee Options Hourly fee

control. It is far better to charge for the I have had clients who could honestly

service, and if the stakes are high, charge

remove 60-80% of their client base,

a success fee on top of that. It’s like a

focus on growing the remaining clients,

bonus for exceptional performance.

This option pays you for your time. This

and do so with less people, less over-

is not advisable as it is severely limit-

heads, less stress, and more profitability.

ing to the growth of your business, and

But they don’t because they’re caught in

affects your perceived value with your

the cycle of billing dollars for time.

Project fee When you are involved in a project, whether it’s helping a client win a ten-

clients.

If you are tied to this form of billing,

der, developing a suite of marketing col-

As a consultant, I have twenty plus

don’t forget to raise your fees from time

lateral, undertaking a customer survey,

years of experience that solves prob-

to time. I have had clients who have not

or installing new accounting software

lems, takes my clients on a growth path

raised their fees for five years, simply

into their business, you can charge a

and helps them achieve success. I don’t

because they didn’t know how, or didn’t

project fee.

always turn my thinking on and off and

think they could ‘justify’ it.

The best way to do this is in staggered

many times have solved a problem with

18

By Jenny Stilwell

insight that comes to me in a moment.

If you don’t raise your fees, you are

tranches. For example, you will always

Do I charge for the ‘moment’?

sending a message out to your clients

be paid faster if you don’t start the

BossMentor Renaissance Magazine • www.bossgroup.com.au

Strategy

project until you receive the commence-

You could end up delivering three

We increased our program fees 300%

ment fee. If the project is to take five

months of service and wondering

based on that strategy.

months, for example, and you leave the

when you will be paid.

bulk of the amount to be invoiced at

When I first started Boss Management

completion, you may not be paid for

If your clients really need your help,

Group, I did a competitive analysis of

eight months.

they will accept your terms – terms that

other consulting and mentoring firms

are agreeable to you!

in the market. I developed a range of

A better progress payment option is 50% upfront, 30% at completion of a (pre-agreed) major milestone, and the

fees that other people were typically

What Are You Worth?

remainder on completion of the project.

charging, and positioned myself at the lower end of that scale because I was just starting (refer end of article for

Alternatively, you may decide to invoice

This is the Achilles heel of all service

more on that!). That strategy is not a

50% upfront and 50% on completion if

providers, because it’s all about our

recipe for success or growth, unless you

it is a relatively short project.

knowledge, our capacity to think and

are marketing a commodity service to a

be creative or solve problems, and it’s

mass market.

Never leave the bulk of the fees to be

based on our accumulated knowledge of

invoiced at the end of the project.

usually many years. It also is based on our own sense of worth.

Packaging Value

When you deliver value to your clients

A great way to move toward a value-

and help them achieve their goals, and

based pricing model is to bundle prod-

solve their problems, you can justify

ucts/services together.

your fees based on that value they If you are an Accountant, you could

receive.

charge a monthly fee, for example, for

Retainer

If you are creating a new brand design

compliance and BAS services, annual

and marketing collateral for a client,

company return, and four quarterly

that in the longer term will achieve

review meetings per annum with the

results like higher market profile, higher

client. You could also package special re-

value clients and higher value business,

porting packs, the individual’s personal

then what you are delivering has enor-

tax return, their family’s annual tax re-

A retainer is the ultimate goal of all

mous value beyond the time you spend

turns, management of their superannua-

people in the service profession. There

creating it.

tion and a range of other options that

are many forms for different types of

suit different types of clients. You could

services: monthly fee retainer for the

We started our Mastermind Program

have three basic levels of package start-

provision of ongoing consulting/advi-

many years ago at $300 per month

ing from $500, up to $1500 per month,

sory services, monthly support fee (for

membership. It barely covered costs.

as an example. Other clients may opt to

software), monthly licence fee, monthly

With my heart in my mouth about two

remain on an hourly fee (if you decide

fee to be available on request for sup-

years later I increased the fees to $600

to give them that option).

port/training, and so on.

per month. A year later we recruited new members for $1200 per month – no

That helps with forecasting your

You may decide to charge a retainer on a

resistance. The members in the program

revenue, your resource requirements

monthly or quarterly basis in advance.

value what they gain.

and your profit estimates. Clients know where they stand and exactly what they

Do not enter into a retainer ar-

Keep raising your fees until you feel

will receive, and you don’t need to have

rangement where you are paid after

some resistance, then you know you’re

everyone in the firm record their activi-

the service has been delivered.

close to an optimum level at that time.

ties at six minute intervals.

BossMentor Renaissance Magazine • www.bossgroup.com.au

19

Strategy

Credentials Raise Value

you demand and the expectation that

your clients’ businesses, and if you

quality services come with a high fee.

don’t have a lot of clients yet then go

When I started my business I had no

back through your business career and

client base to give me leverage, no

If you are aiming for that market, but

list the value you’ve added, the results

testimonials, no track record in this

you don’t yet have the credentials,

you’ve produced, the rewards and rec-

business, and a very intense need to get

remember Jay Abraham’s strategy and

ognition you’ve received for a job well

new clients (any clients)!

go in lower with a view to raising your

done. Use this list to remind yourself as

fees in time.

often as you need. This works whenever

I didn’t believe I was in a position of

you need a confidence boost too!

power to lead with a high fee strategy. I

Don’t be too cheap – it raises alarm

did get clients at fees that were too low,

bells.

but as soon as I had enough credentials

When you produce results and generate outcomes for others, you should be po-

in my new business, I started to increase

Don’t be too expensive too soon – it will

my fees. I could have started with

price you out of the market.

high fees based on my credentials and experience to that point. Belief systems

Getting your positioning right takes

are very important to how well you are

time, as become more aware of your

paid.

specific target market and the sorts of

sitioned at the higher end of the scale.

Charge for What You’re Worth

clients you want to attract, and how far When you have a track record of get-

you can raise your fees in exchange for

If prospective new clients try to force

ting results for your clients, your advice

the outcomes you deliver.

you into a ‘money for time’ situation, don’t go there. You have value to offer

is highly valued buy those clients and they are happy to tell others, and you

Take time, monitor it, and be clear

the right clients who will pay you for

have a credible client base that mirrors

about where you want to be positioned.

what you’re worth.

the sort of clients you are trying to win

Higher fees will not precede results.

You will never be paid what you’re

over and attract, then you are in a position to raise your fees and charge what

worth, if you don’t stand up for yourself

you’re worth.

Your Biggct Hurdle

As guru marketer Jay Abraham says,

Don’t forget the power of your mindset

Part of your business growth strategy

reduce or remove any obstacles that

in charging fees that create value in

should also be to seek out clients who

potential clients may have in dealing

your business!

not only value what you can do for

and respect yourself!

them, but can also afford it. If you find

with you. Once they become clients, as you deliver value and build your

The biggest hurdle that most service

a potential new client who wants your

relationship, you can then increase the

professionals face is their own percep-

help, but can’t agree to your terms or

value of those clients (and your fees)

tion of the value of the knowledge.

your fees, you should both reduce the service and reduce the fee accordingly

over time.

Positioning Dictates Fees

If you can’t get through this you will

(ie: reduce the ‘package’ you are offer-

need a friend, an ex colleague, a mentor,

ing), or walk away.

a business partner, or anyone who has If you really do have the capabilities,

experienced the value you can add to

Forget charging for your time, and start

track record, skill set and experience

others to reinforce this with you. Some-

charging for all the knowledge, experi-

that makes you stand out from the

one else’s opinion will have more of an

ence, ideas, capabilities, contacts and

crowd, you can use that to position

impact on you than your own.

resources you have that will ultimately

yourself at the top end of the market.

20

deliver exactly what your clients want,

You will aim for bigger and better cli-

A really good strategy is to make a list

ents who have the ability to pay the fees

of the contributions you’ve made to

BossMentor Renaissance Magazine • www.bossgroup.com.au

and reward you in the process!

Bossmentor® Programs

BOSSMENTOR Business Growth, Mentoring & Coaching Programs ®

BOSSMENTOR® provides three fundamental levels of

Individual Strategic Mentoring is for business

support for our clients:

owners who want one-on-one advice to fast-track their busi-

• We help you develop the right strategy and structure for

ness growth and add depth to their management and market-

growth

ing expertise, regardless of the size of their company or the

• Our programs provide support & direction on a group or

stage of its growth.

individual basis • Resources to use in your business – via products, Renais-

To enquire how you can enrol in one of our programs to get

sance Magazine, BOSSMENTOR® Club, & free resources via

the support you need to take your business to the next level,

our website

email Claire, at claire@bossgroup.com.au

The BOSSMENTOR®

Bigger Future™ Program

Alternatively, vis-

is an exclusive12-month journey to discover and create your

it www.bossgroup.com.au/bossmentor-programs for more

Bigger Future. A bigger future is in your hands. What are

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you waiting for...? View the video at www.bossgroup.com.au/

strategy.

bossmentor-bigger-future The Strategic

Growth Blueprint™ Program is

primarily for consultants, coaches, facilitators, independent

Other Resources

professionals and service providers wanting to focus specifi-

Our website has a range of business information and resources, covering business growth, management, marketing and strategy. Our Free Resources area has articles and other free information you can access any time: www.bossgroup.com.au/news

cally on developing, packaging and pricing their services to generate higher levels of income and fast-track their client growth.

If you need to complement your specialist skills with business and marketing skills to grow a successful business or practice, this is the program for you!

BossMentor Renaissance Magazine • www.bossgroup.com.au

21

How To

How To

Effective Networking Tips

No Man's an Island When it comes to business, the old chestnut, “No man’s an island”, certainly rings true. Contrary to staying isolated and chained to your own desk, networking offers an effective way to get out and build your business. Connecting with other business people raises awareness of your brand, service and product offering. It also gives you the chance to meet people (you might otherwise have never met) that can help you on your journey to success. And, important to positive cash flow, it can lead to many sales. Here are some tips to help you ‘island hop’ effectively.

By Jennifer Kiely

Bye Bye Comfort Zone

Jennifer's Bio:

Let’s face it, some people would rather watch paint dry than

Jennifer Kiely is a freelance journalist and founder of Kiely Media, which offers copywriting, proofreading and editing services.

Jennifer can be contacted on 0404 494 519 and via email jennifer@kielymedia.com.au

go out and network. So if you’re one of these people, you need to step outside your comfort zone for the sake of your business. If you’re really nervous, take a business friend along for support. Or, chat to the organiser on the phone before the event and ask if they can introduce you by phone or email to another guest beforehand. That way, you have an established

22

BossMentor Renaissance Magazine • www.bossgroup.com.au

How To

connection before you set foot through the door. It also pays to go to a relevant event. So, if you’re targeting small businesses, don’t head to a corporate event

Be Genuinely Interested

Follow Up Now that you’ve met, whether in real life or virtually, make the time to follow

because you’ll most likely find you don’t have as much in common with the other

You can’t expect people to be interested

up. Tee up time to catch up for a coffee

guests.

in you if you’re not interested in them.

and learn more about each other. Or

So, actively listen to what others are

send a handwritten note to say how

saying to you when you network and

much you enjoyed meeting them. You

ask specific questions to show them

can even follow up in minutes by send-

that you’re listening. When you see a

ing a Direct Message on Twitter to keep

familiar face, try to recall something

the connection alive. So, don’t just put

Dib Dib Dib, Dob Dob Dob

they have told you in the past (perhaps

business cards you’re given away in a

In the words of Boy Scouts, be pre-

they were about to pitch on a project,

box that will never see the light of day

pared. Before you head to a networking

or just had a baby) and ask them how

again. Make an effort to personally fol-

event, work out what you want people

it went. People will remember you, for

low up with each contact you think will

to take away from their meeting with

remembering them.

be valuable to your business, and do it

you. What do you want them to remember? Who would you like them to refer to you? What impression do you want to give? Once you know the answers, you can work out exactly what you

regularly.

‘Island Hop’ From Home

want to say to meet these goals. Prepare

Create Your Own Group

answers for questions like, ‘What do

These days, you don’t even need to

you do?’, ‘Who’s your ideal client?’,

leave the comfort of your own desk to

If you haven’t found your ideal net-

‘How is your product/service different?’

network – there are plenty of network-

working event or group, then why not

Being prepared and armed with answers

ing opportunities available to you online

create your own? Ask likeminded col-

will help you feel more confident and

that are just as effective. Sign up to

leagues and business people you meet

comfortable to network effectively.

Twitter and follow people of interest in

out and about to join you for an inti-

your target market or industry. Strike

mate networking or mastermind group.

up conversations by replying to their

Or use a site like Meetup to create an

tweets and posting your own thought

exciting new networking group relevant

provoking comments. Another great

to your industry. You can then advertise

The more you do it, the easier it be-

networking tool, that instantly shows

on Twitter, LinkedIn and Facebook to

comes and the more you’ll get out of it.

you the networks you can tap into, is

get guests to come along.

Once you get out in networking circles,

LinkedIn. Find past colleagues, existing

you’ll start to see familiar faces popping

clients and industry experts to add to

Remember, networking is not a specta-

up at events. This allows you to build

your Connections. Then, get introduced

tor sport. To get something of value

rapport and develop a relationship that

to new people through your own con-

out of it, you have to put the effort in

could lead to more sales. Remember,

tacts for fast and targeted networking.

and actively participate. So, why not

you’re not just connecting with people

Facebook is another easy way to connect

get started right now and tap into my

in the room, you’re also potentially

with potential customers and fellow

network by following me on Twitter (@

tapping into their network. The more

business people. Create a Fan Page for

kielymedia), LinkedIn and Facebook?

events you attend, the more people you

your business and get your Facebook

will meet and networks you’ll tap into.

Friends to join. Or, add people you meet

Commit to networking by scheduling

as Friends to develop personal rapport

time in your diary – and then stick to it!

and strengthen your relationship.

Do It Often

BossMentor Renaissance Magazine • www.bossgroup.com.au

23

Personal Power

Personal Power Design Your Life

By Jenny Stilwell

I got up quite late this morning, checked my emails, attended to a few calls and action items in my diary, then decided to get out in the fresh air. It was an absolutely beautiful morning after a week of very blustery a cold wet days. How could I resist?

I walked the dog down to the end of the street, over the road and onto the beach. The sun was warm, the breeze mild, and the sky blue. I sat down on a seat, Hudson slumped on the grass in front of me, and I took in the iconic view of Brighton Beach and the infamous bathing boxes. The sun felt fantastic, and I also felt pretty good!

As I sat there I started smiling – I designed the business that

Make a list of everything you’re doing or bringing into your

now enables me to live this life. I felt so infinitely grateful that

world because it’s expected of you/you’ve always done that/

I could take an hour out of my day to walk in the sun, breathe

you’ve never stopped and thought about it. For example, do

in the sea breeze, and get back to my desk when I felt like it. I

you keep adding employees to your business because that’s

don’t work nearly as hard as I used to, but I do work far more

what ‘growth’ looks like? Do you spend your time in an office

effectively on the things I want to be doing.

for most of the week because that’s what ‘working’ looks like?

Do you only catch up with friends on the weekend, because you’ve never really thought about taking a day off during the week to do that?

Make a list of what you’d like more of in your life (travel?) and what you’d like less of (days spent in the office?). Identify what you’d like to change and make a start to do so – set a deadline for change or take the first step today.

Consider an overhaul of your business model to enable you to live the life you want – live by design and not by default.

I urge all my clients to think about their life before their business, then design the business to enable them to live the life they want. Have you designed your life yet? If not, here are some guidelines to help free up your thinking and start seeing new possibilities:

24

BossMentor Renaissance Magazine • www.bossgroup.com.au

Best Info

is all about how to think differently and more creatively in business and life.

BOOKS

Open up any page, in any order, and there’s something to force you into a different mindset to get you thinking more creatively.

Summary A friend gave me this book and it’s designed to read – by picking pages

think Bits Nigel Collin Content Rating Easy-Read Score Promotional Blurb

at random. The title is perfect because you do get little bits that help you think more creatively, think outside the square, think differently. For anyone in business, it’s an invaluable tool to keep the creative juices flowing to help with problem solving, and to keep your thinking fresh.

More and more in the business world

If you can’t find the book, visit the web-

we need to come up with new and

site: http://www.thinkbits.com.au

unique ideas and solutions. Think Bits

Success Through a Positive Mental Attitude Napoleon Hill & W. Clement Stone Content Rating Easy-Read Score Quick Summary

Understood Them, and What They Can

apart, literally, as it is an original copy

Mean in Your Life?

that belonged to my Dad, and now I’ve scribbled notes all the way through it.

Here you will discover an amazing plan

If you can let the 1950s/1960 style of

based on the concept: ‘what the mind

words and stories wash over you and

can conceive and believe – the mind can

focus on the core concepts, I’m sure

achieve’. It shows you how to rid your

you’ll find this a worthwhile addition to

mind of cobwebs – think clearly and

you library!

explore the subconscious for new ideas; how to sets your sights on a goal and

Follow up book to ‘Think and Grow

obtain it, through persistent thinking

Rich’. If you have the latter, you also

and positive action. Here, too, is practi-

need to read this book, published in

cal advice on how to find satisfaction in

1960. They are both books of icon status

your job; how to raise your energy level

and precursors to every motivational

and how to master the technique of

and peak performance message in the

‘get-up-and-go’.

market today.

Promotional Blurb

Summary If you have read and value the concepts

The Powers of the Mind – Your Mind

in ‘Think and Grow Rich’, I recommend

– Are Unlimited. Have You Ever Really

you read this as well. My copy is falling

BossMentor Renaissance Magazine • www.bossgroup.com.au

25

Magazine Subscription

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Renaissance Magazine Dream Believe Create Renaissance: A new start, a new beginning, Revitalization, Revival, Reawakening This complementary bi-monthly publication, BOSSMENTOR® Renaissance Magazine, is all about the alignment of mindset, strategy and lifestyle. It will provide you inspiration, motivation and strategy every two months, and include: • Interviews with successful entrepreneurs • Stories of inspiration and motivation • Business growth strategies • Insights of successful people • Spotlight on different global destinations …from a travel perspective or from locals and expats who live and work there • Mindset strategies to help you create and realize your vision

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About Jenny Stilwell

Professional

Finalist in the Telstra Businesswoman of

Jenny Stilwell is the Managing Direc-

Jenny has a Bachelor of Commerce with

tor of BOSS Management Group. She

a Commercial Law major, and a Bach-

has helped many clients to significantly

elor of Arts with majors in French and

grow their businesses, and build more

German, both from the University of

successful companies.

Melbourne. She is also a Certified NLP

the Year Awards.

Practitioner.

Prior to establishing BMG, Jenny was Chief Executive of a publicly listed company (one of only a handful of women heading up listed companies in Australia at the time). Previous positions

Personal Some of the things I love

included general management within both large and medium sized organisa-

The beach, peaceful islands, big cities,

tions, as well as establishing a marketing

London, New York, Paris, Golden Re-

practice in the mid 1990s with a diverse

trievers, Hudson (my Golden Retriever),

client base of small and mid-sized and

Vegemite (my American friends know

corporate clients.

that a taste test is coming – you know who you are…), good red wine, travel,

Very early in her career Jenny advanced

writing, listening to my fave music on

to a senior management position at

high volume, the Northern Hemisphere

Nortel Networks, being one of only

in Winter, luxury resorts, the colour

three women at the time in senior man-

of Autumn, laughing until I cry, and

agement roles within the Asia Pacific

of course, my family and my fabulous

region.

friends.

Jenny Chaired the Marketing Women

That’s just a start… there’s so many

network for two years, and has also

things

mentored several women in careers and in business as a way of ‘giving back’ to the business community and to career women in particular. She has also been a

BossMentor Renaissance Magazine • www.bossgroup.com.au

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PUBLISHER BOSSMENTORÂŽ Magazine is published by Hanby Park Publishing, a Division of BOSS Management Group Pty Ltd ACN 062 571 171

Disclaimer The publisher takes due care in the preparation of this publication and takes all reasonable precautions and makes all reasonable effort to ensure the accuracy of the material contained in this publication, but is not liable for any mistake, misprint or omission. The publisher does not assume any responsibility or liability for any loss or damage which may result from any inaccuracy or omission in this publication, or from the use of information contained herein. The publisher makes no warranty, express or implied with respect to any of the material contained herein.

The contents of this magazine may not be reproduced in any form in whole or in part without written permission from the publisher. Š 2009 BOSS Management Group Pty Ltd