Amusement Alley June 2024

THE BAR SCENE SPICING UP

Simple to Learn Easy to Use

Here’s to bowling that’s easy to staff

LOW MAINTENANCE ONE-TOUCH CONTROLS

SAFETY IN ITS DNA TECH WIZARD APP

We know it can be a struggle to find qualified staff to operate older free-fall machines. That’s why we made EDGE String uniquely easy to learn and operate for people who are new to bowling. Thanks to EDGE String’s one-touch controls, low maintenance design, Tech Wizard support app, best-in-class safety and cloud-based upgradability, EDGE String simplifies staffing your bowling operations.

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Welcome to IBI’s

TNew Ideas // Different Concepts // Fresh Revenue Streams

his month’s “Amusement Alley” focuses on spicing up your center’s bar vibe.

A lively, buzzing bar scene makes the mood more fun and keeps guests hanging around longer and spending more! It’s all about creating the perfect mix of chill and cheer. From trendy offerings to engaging bar games and food to fuel the fun, stepping up your bar vibe makes good business sense.

In the words of IBI’s writer Ryan Vasko, “Operating a successful bar often boils down to catching the right trends at the right time.” This month’s feature story highlights a unique new product targeting the 21 and over bar crowd. Alcohol alternatives are on the rise, and this new product may be a good fit for your bar’s patrons while offering you a steady new revenue stream.

“Amusement Alley” is where new ideas, different concepts, and fresh revenue streams are featured periodically throughout the year. New and exciting entertainment trends continue to shake up how we do business in the FUN industry.•

Month’s Featured Content:

A big shout-out to these innovative companies for their involvement in this month’s “Amusement Alley.” Progressive companies like these are critical to the future of the industry.

PATTY HEATH

IRRESISTIBLE BAR BITES

Spicing Up the Bar Scene with Tasty Eats

By Patty Heath

Today’s bars and bowling centers are quickly becoming the go-to spots not just for a round of drinks but for a killer meal, too. Forget the days of sipping a beer with nothing but peanuts on the side— now, it’s all about diving into a full-flavored adventure that brings food and fun together.

In Santa Fe, The Alley isn’t just a bowling center; it’s a culinary destination with upscale, inventive dishes that draw both locals and tourists. Focusing on quality ingredients and unique recipes, such as the patatas with spicy garlic sriracha or the fried avocado topped with tangy lime yogurt sauce, transforms a casual bowling visit into a gourmet experience. Including games like bocce and arcade machines, paired with a robust food menu, ensures that The Alley is seen as much more than just a place to bowl; it is a place to dine and unwind.

Take The Hotel Roosevelt in Hollywood, for instance, where The Spare Room mixes suave sips with high-stakes games, all wrapped up in a luxe vibe. It is the kind of place that turns “just one drink” into an unforgettable night out.

NEW VENTURES ACROSS THE U.S.

As the nightlife landscape shifts, bars and bowling centers across the United States are stepping up their game by weaving exquisite dining into their entertainment offerings.

FLORIDA

Chicago-born Pinstripes has opened a new location in Orlando. In 40,000 square feet, there is an Italian bistro, bocce, the signature activity, and lots of food and games.

Colonial Lanes, also in Orlando, is rebranding to Primrose Lanes and refreshing its center with a new glamorous interior. The hot dogs and grilled cheese food offerings are supplanted with upscale entrees.

Miami is welcoming Bowlero Corp.’s Lucky Strike Miami. It is the second new build using the Lucky Strike brand since it was acquired last September 2023. It is located in the heart of downtown Miami within Miami Worldcenter, a 27-acre $6 billion mixed-use destination.

Then there’s San Francisco’s Presidio Bowl, where the menu is as extensive as the lanes are long. From Cuban roasted pork to gourmet burgers and a dizzying array of drinks, this spot caters to everyone, whether you are rolling strikes or toasting a special occasion.

MICHIGAN

Kalamazoo is the new home of Crafted Copper cocktail lounge. It will introduce duckpin bowling and a “pour-your-own” draft beer wall, in which patrons will pay for beer by the ounce. This new location is in the heart of the city, with the hope of revitalizing the town sector.

TEXAS

One stop shopping entertainment: Hollywood Theaters in Longview will soon be reborn as Film Alley Longview. The entertainment destination will combine a theater, duckpin bowling lanes, a restaurant, axe throwing, and an arcade. While there are 14 theaters in the building, refurbishing will bring it down to 10. Owner Schulman Theaters has opened four other Film Alley concepts in Texas.

WISCONSIN

An unused warehouse along Rock River in downtown Beloit, will become Henry Dorrbaker’s, named for Beloit’s first bowling alley owner. It will include two bars, live band performances, duckpin bowling, mini-golf, and an arcade. Completion is scheduled for the end of 2024.

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THE BAR SCENE SPICING UP

OBy Ryan Vasko

Innovative Alternatives: A New Frontier for Bars

perating a successful bar often boils down to catching the right trends at the right time. From craft beer to trivia nights and specialty mocktails to kegged mixed drinks, jumping on these popular movements has brought a lot of bars more customers and bigger sales. The trick is staying one step ahead of the competition and making your mark.

TREND ALERT!

Alcohol alternatives are on the rise.

THC- and CBD-infused products are catching on with consumers of all ages, especially the Gen Z crowd. The draw to a boozefree or low-alcohol lifestyle has been increasing as healthier alternatives to alcohol have become more mainstream. Seeking more elaborate experiences from entertainment venues, patrons are turning their attention to THC with a bit of TLC.

To learn more, I caught up with Nick Zavakos, co-owner of Know Naturals, a leading supplier of hemp-based products. What does hemp-based mean, and are these products a type of marijuana? Zavakos quickly responded, “They are not marijuana! Because these are naturally derived from hemp, they provide a lighter buzz compared to recreational cannabis edibles. Moreover, our products have been developed to metabolize quickly, unlike traditional marijuana and hemp edibles.”

Plus, with a fast and predictable onset and offset of their effects, Know Natural edibles ensure a safe and predictable experience without the fear of over-consumption. Zavakos says, “Once eaten, the effects take approximately 15-30 minutes to kick in, with a light euphoric buzz lasting for approximately 90-120 minutes.”

What do bar owners need to know, and how can they safely offer these products to their 21 and over crowd? I had many questions; luckily, Nick had the answers.

LEGAL AND POPULAR!

You might ask yourself, “Am I allowed to sell these?” Much like CBD, hemp-derived THC is legal nationally but also subject to state and local regulations. The majority of states fully allow the sale of Delta-9 THC products, with a few additional states allowing sales with a few restrictions. Navigating these rules is the first thing that Know Naturals offers to potential resale partners, with knowledgeable staff to walk interested proprietors through the process.

PROFITABLE MARGINS

Speaking of your bottom line, adding this new revenue stream is an exciting, different way to deliver a safe and enjoyable intoxicant to your bar scene that’s both legal and in high demand. Many bar owners across the country have reported more than a third of their bar sales coming from

THC-infused products as markets continue to expand. “You can expect profitability and margins comparable to or better than alcohol sales while opening the doors to an entirely new revenue stream to capture,” said Zavakos.

Those sales results align with similarly burgeoning nontraditional bar trends, like non-alcoholic beers, mocktails, and CBD infusions that are increasingly attractive to younger crowds. Know Naturals is also developing a line of one-ounce hemp-infused spirit shots that perfectly fit bar culture.

STRICTLY 21+, JUST LIKE ALCOHOL

Anyone concerned about making sure this would fit the familyfriendly atmosphere of their center should know that these products are age-restricted to individuals 21 and older and require proof of valid identification for sale, just like beer and liquor. They’re individually packaged and barcoded, making managing inventory and tracking sales easy while ensuring high legal compliance and fostering consumer safety.

Bars that want to introduce Know Naturals to their customers can begin with a starter package for around $500 that includes:

• 200 individually wrapped 10mg Bliss Gummies (a $1,000 retail value)

• Point-of-sale material, including pins, stickers, QR codes, and other bar advertising

• Access to a wholesale portal, which features order placement, tracking, and compliance details

• Training videos to help educate your staff and hear testimonials from other proprietors

• Free consultations to help streamline your process and revamp your bar scene

As the bar industry evolves, savvy owners looking to cater to health-conscious and experience-seeking customers can find significant opportunities in THC- and CBD-infused offerings. With products like Know Naturals, your bar can enhance its menus with safe and legal alternatives that promise new

QUESTIONS ABOUT KNOW NATURALS?

experiences and potentially lucrative returns. And speaking of menus, you may want to consider expanding your food offerings. Introducing an expanded bar bite menu could drive additional sales from munchie-related surges.

There’s a lot more to come as Know Naturals continues to grow its line of gummy formulas and hemp-based cocktails. If you’re interested and want to learn more about this exciting trend, visit their website at KnowNaturals.com or call for a free consultation at 843-475-5604.•

Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.

WE HAVE KNOW ANSWERS!

What does hemp do?

This THC edible gives users a light, euphoric buzz for approximately 90-120 minutes. Is this marijuana?

No! Delta 9 edibles are derived from hemp, not cannabis. Are there any side effects?

Only if you count boosted food sales due to the munchies. Is it legal?

Thanks to the 2018 Farm Act, yes, Delta-9 THC is legal for sale. Much like CBD, hemp-derived THC is legal nationally but also subject to state and local regulations. Call the Know Naturals team at 843-475-5604 or visit KnowNaturals.com to learn about your area.

Is it safe?

Know Naturals edibles promote an uplifting and social bar atmosphere without the adverse side effects of alcohol. Moreover, their products are individually packaged and contain essential consumer safety information.

Bar Games

GAME ON! Bar Games Guests Love

By Natalie Fernandez

BREWOPOLY A Craft Beer Monopoly Adventure

Transform your game night with Brewopoly, a themed board game designed specifically for beer enthusiasts. This twist on classic Monopoly allows players to trade breweries and collect cards that offer fun perks like “last call” or “free pretzels.” Ideal for groups seeking a lively evening of strategic play and beer-themed challenges.

BEEROPOLY

A Spirited Game of Chance and Challenge

GOLDEN TEE Classic Arcade Golf

Mixing elements of Truth or Dare, Beeropoly adds a playful twist to your board game collection. Players navigate the board using beer caps, facing tasks that range from revealing secrets to communal sips. It’s a game filled with laughter and light-hearted confessions, perfect for keeping the party atmosphere alive and ensuring everyone is involved and entertained.

Since its debut in 1989, Golden Tee has become a staple in bars and gaming centers, captivating players with its trackball controller that simulates a golf swing. This interactive arcade-style golf game lets players choose courses, customize characters, and face varying difficulties. With its engaging multiplayer mode, friends can enjoy spirited competitions, making it a perennial favorite for group entertainment.

GIANT FUN

And for those with a bit more space, why not go big? Life-sized games like giant Jenga, Connect 4, or corn toss set up in a floor space or an outdoor area are huge hits. These games aren’t just fun—they’re visually striking and provide fantastic photo ops that patrons enjoy. They’re perfect for groups, adding an element of playful competition that keeps everyone laughing and enjoying themselves longer.

BAR BOXER A Test of Strength and Speed

Commonly known as the “punching bag” game, Bar Boxer challenges players to hit a suspended heavy bag as hard as possible. The machine gauges the force of each punch, displaying scores based on the power and speed of the impact. It’s a thrilling test of physical prowess that adds a competitive edge to any venue.

RETRO ARCADE GAMES

Adding a dash of nostalgia, some bars are bringing back old-school arcade games with great success. Classics like Frogger and Pac-Man pull at the heartstrings with their retro appeal and add a unique vibe to the bar that patrons love.

HOOK AND RING GAME A Simple Yet Addictive Challenge

Also known as “ring toss” or “Bimini ring game,” this classic game involves a ring tied to a string, suspended from the ceiling or a stand, with a hook positioned across the way. Players aim to skillfully swing the ring onto the hook, a task that requires precision and a steady hand. Its simplicity, minimal space requirement, and the social interaction it fosters make it a beloved addition to any casual setting. There’s even a tabletop version if you’re short on space.

Unleash the Marketing Power of

COASTERS

AHow Coasters Can Drive Loyalty, Revenue, and Brand Exposure

By Ted Tablante

re you looking for new ways to engage with your customers? Consider the oftenunderestimated power of the humble coaster. Sitting discretely under drinks, coasters are a prime yet subtle medium for effective advertising right at your establishment. With customers spending an average of 45 minutes per visit, coasters offer a unique, prolonged interaction with your messaging.

Integrate with Ease and Keep It Interactive

Coasters blend seamlessly into the dining or bar setting or on the lanes and become a natural part of your customer’s experience. Because people often fiddle with or look at coasters while they dine or drink, this provides a perfect opportunity to catch their eye with attractive designs and compelling offers. Whether it’s suggesting a new drink or a high-margin menu item, coasters can be your silent salespeople.

Strategic Advertising for Targeted Impact

Effective advertising is all about timing and placement. With coasters, you reach your customers when they’re engaged and open to suggestions.

PUTTING COASTERS TO WORK FOR YOU

Promotional Powerhouses:

If your center offers multiple attractions like bowling, arcades, added attractions, or food and beverage options, coasters can be your ultimate promotional tools. Utilize both sides to highlight your diverse offerings, enticing customers to explore and experience everything you have to offer.

Party Room Ambassadors:

Coasters can serve as welcoming ambassadors for first-time visitors attending a party at your establishment. Use them to educate guests about your facility’s offerings, perhaps with a compelling free game offer to encourage them to return and explore further.

Fresh News: Coasters are the perfect platform to spread the word if your center is gearing up to launch a new attraction or promotion.

Coupon Craze: Families are always looking for ways to save while enjoying quality entertainment. Leverage coasters as coupon carriers, offering discounts or special

deals to entice customers back. Whether it’s a free shoe rental, extra arcade points, a buy-one-getone game offer, or a food credit, coaster coupons can drive traffic to your high-margin areas and boost revenue streams.

Review Boosters: Positive online reviews are invaluable for any business. Leverage coasters to encourage customers to share their experiences, photos, and feedback on your website or social media platforms. Include a QR code for easy access, and use the valuable insights to celebrate your successes while identifying areas for improvement.

Coaster Loyalty Program: Transform coasters into loyalty cards by incorporating your logo and branding. Offer enticing rewards after a certain number of visits, such as a free game after every five games purchased or a lane rental credit after ten rentals. This simple gesture not only incentivizes repeat business but also fosters customer loyalty.

Use data from your customer database to tailor the messages on your coasters, promoting specials like “Wednesday Wings” or new menu additions that might intrigue your guests. This strategic placement can help smooth out weekly traffic flows and introduce new offerings in a non-intrusive way.

Boosting Brand Exposure and Loyalty

Coasters don’t just have to be functional; they can also be a continuous reminder of your brand. Every time customers lift their drink, they interact with your logo or message. This repeated exposure helps build brand recognition and loyalty, reinforcing your presence in a competitive market.

Creative Design and Practical Function

When it comes to coaster design, the sky’s the limit. Use vibrant colors, engaging slogans, or humorous messages to capture attention. Incorporating technology, like QR codes, can turn a simple coaster into a gateway to your online content, promotions, or event bookings. Not only do these designs entertain, they also serve the practical purpose of protecting surfaces, thus prolonging the life of your furniture and reducing maintenance costs.

Cost-Effective and Eco-Friendly Marketing

Implementing coasters in your marketing strategy is both affordable and sustainable. These small but mighty tools are an economical way to extend your brand reach without breaking

the bank. Modern printing techniques make coasters recyclable and printed with non-toxic, vegetablebased inks, appealing to environmentally-conscious consumers.

From loyalty programs to directing customers to try all your facility offers, coasters can do much more than just hold drinks. Plus, since every coaster has two sides, you have double the opportunity to communicate with your patrons.

The possibilities are truly endless when it comes to leveraging coasters as multifaceted marketing tools. Embrace their potential and watch as they transform into powerful drivers of customer engagement, loyalty, and revenue growth for your business.

At Coaster Factory, we specialize in maximizing these opportunities. Visit www.coasterfactory.com to discover how our expertise in coaster design can enhance your marketing efforts.•

Ted Tablante is a Sales and Business Development professional at Coaster Factory. The team can be reached at 866.233.7628 or at sales@coasterfactory.com.

REVAMP REVITALIZE &

Simple Changes to Boost Your Bar’s

Atmosphere

Setting the stage for a thriving bar atmosphere can attract new customers and keep others returning more often. How can you enhance your center’s watering hole’s ambiance without shelling out a lot of cash?

REARRANGE THE LAYOUT

Believe it or not, a simple furniture rearrangement can dramatically refresh your bar’s look and feel. Adjusting the layout to create intimate spaces or more dynamic social areas can significantly improve comfort and encourage interaction among patrons. Unique seating arrangements like communal tables, statement furniture pieces, and snug nooks that invite guests to settle in and relax are all the rage.

SPRUCE UP THE BACK BAR

A fresh take on your back bar can transform the entire atmosphere of your venue. Consider new artwork, an updated display case, or innovative lighting fixtures. Sometimes, even thoroughly cleaning and reorganizing bottles can significantly brighten the space.

A FRESH COAT OF PAINT

Never underestimate the power of paint. Give your walls, ceiling, doors, and even the bar itself a new coat of paint or wood stain. If a complete overhaul isn’t on your radar, simply touching up worn areas or adding a statement wall behind the bar can make a big impact.

ENHANCE YOUR AUDIO-VISUAL EXPERIENCE

Modernize your bar with an upgraded audio-visual system. LED lighting that changes colors and intensity can instantly alter the mood and vibe according to the time of day or the beat of the music. Consider investing in programmable lights that sync with the music to create an energetic atmosphere during peak hours. Plus, the right music and lighting are essential for hosting popular themed nights and other profitable events in the bar.

GET FESTIVE AND BOOST YOUR BAR’S HOLIDAY SPIRIT

Dressing up your bar with eyecatching holiday decor attracts more customers and keeps them celebrating longer under your roof. In the era of Instagram and Facebook, stunning, thematic decorations often become the backdrop of social media shares, providing free promotion for your establishment. For a master class in holiday decorations, take a cue from Ohio’s Rollhouse Entertainment chain, celebrated for their exceptional approach. For inspiration, check out IBI’s recent March issue which highlights their successful food and beverage operations.•