Stephanie Davis
stephanie@bowlingindustry.com ASSOCIATE
Natalie Davis-Fernandez natalie@bowlingindustry.com
Jackie Fisher fisher@bowlingindustry.com
Patty Heath patty@bowlingindustry.com OFFICE
Roxanne Damask roxanne@bowlingindustry.com
Steve Cieslewicz
Stephanie Davis
Patty Heath
Corrie Pelc
Ryan Vasko
Brandon Willey
Conqueror Web and Kiosk have contributed to a 15 – 20% increase in sales. They increase the accuracy of a transaction, giving customers full control and comfort.
These tools have eliminated the risk of lane overbookings, staffing limitations, training and human error. They are fully customizable allowing us to adjust pricing, remove items if required, and offer special deals tailored to specific groups.
Stacy Anderson, COO/Owner Let It Roll Bowl & Entertainment Center Phoenix, AZ
Hear Stacy’s experience:
You asked, and we delivered!
Youth bowling is a hot topic in the industry, and readers have been asking for more youth-related stories to help grow this sector of their business. We all know how important it is to get kids in the building, on the lanes, and interested in the sport. While consumer trends continue to push proprietors to provide a multientertainment experience, neglecting the business's foundation can negatively affect the future.
This month, we have a packed issue that's all about kids. Our feature story is about a center with over 1,000 kids in its youth program. You read that right! Writer Ryan Vasko shares how general manager Chris James has cracked the elusive youth market with his creative and brilliant approach to bringing in kids and keeping them on the lanes year after year.
Keeping up with changing times can be difficult. Steve Cieslewicz, proprietor of Whitetail Lanes, shares his valuable insights into how youth sports evolve and why operators must stay ahead of these changes. Similarly, Brandon Willey's “Competitive Strategies” column focuses on navigating the shifts in family demographics and what operators might want to consider. Both pieces offer actionable advice that you won't want to miss.
We also explore the growing emphasis on STEM education— science, technology, engineering, and math. STEM is more than just a buzzword; it's about equipping today's students with the skills they'll need for tomorrow's careers. Writer Corrie Pelc highlights savvy center operators who successfully
integrate STEM learning into their field trip offerings, turning bowling and the arcade into an educational experience that resonates with both kids and teachers.
Finally, we're spotlighting an innovative approach to nurturing youth participation that takes casual players and guides them to the next level of engagement. The Bowling Industry Growth (BIG) movement sets new standards by bridging the gap between casual play and organized youth leagues. Through creative initiatives and cutting-edge technology, the BIG team has already seen over 100,000 bowling averages developed in just a few short months. This success paves the way for even more structured youth leagues, giving centers a powerful tool to build their future league bowlers.
We're incredibly proud of this issue and hope it provides you with the inspiration and practical strategies to keep your youth programs thriving. As always, we at IBI love hearing from our readers, so don't hesitate to share your center's exciting news, challenges, or successes with us. •
– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com
PS: Don’t forget to sign up for the $30,000 giveaway. Register each month for your chance to win at www.bowlingindustry.com
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with Steve Cieslewicz
Oh, how has today's youth changed since I was a kid! Growing up a few decades ago was a different experience altogether. Entertainment was simple, often improvised, and we made do with what we had. I remember my mom telling me to "Go play outside!" Living in the country, my options ranged from playing with a stick and a rock to counting cars on the highway. Looking back, it seems absurd, but it was just how things were.
There were a few Little League baseball teams during the summer—not very many. Kids didn't start sports until the 7th grade when football, basketball, baseball, and other sports existed. Sometimes, a kid could play three or maybe four sports. Fast-forward to today and things have changed dramatically. Youth sports have become more specialized and intense, often requiring kids to focus on a single sport from an early age. The pressure on our youth is immense, and sometimes, I wonder if kids today miss out on just being kids. Childhood has become more structured and less spontaneous!
This shift has profound implications for youth sports, including youth bowling. Take a conversation I had with a customer a few years ago. I casually asked, "What's on the agenda this weekend?" He replied, "Oh, I have little Johnny signed up for a T-ball tournament." I thought he was joking. A T-ball tournament for an 8-year-old? But it was true—a full two-day tournament for 7- and 8-year-olds! Initially, I was surprised, but then I realized we started our junior bowling program for kids as young as seven, so who am I to judge?
Youth bowling can be a tough nut to crack, but it's vital to our long-term success. We've got to bring kids in early, ensure they have fun, and, most importantly, keep them engaged. One of the worst outcomes is when kids lose interest, quit mid-season, or don't return the following year.
Youth leagues are the cornerstone of any bowling center's future. They bring in new players, create a sense of community, and help foster a lifelong love for the sport. So, how do we compete with all the other opportunities available to today's youth? It starts by thinking outside the box.
• Do you offer coaching with an effective coach-to-player ratio, like one coach for every eight kids instead of one for every 20 or 30?
• Is the cost reasonable for parents?
• Does the schedule fit into their lives?
• Are you providing an experience that is of good value?
Idea: With today's family dynamics and busy schedules, you may consider running two shorter leagues on alternating Saturdays to accommodate parents with split custody.
A few years ago, we launched the "Buddy Program." The concept was simple: if a current participant brought a new bowler—a "buddy"—who had never been in our youth program before, the parent would get half of the year's lineage back at the end of the season. The program brought in six or seven new kids; not a massive number, but six or seven more than we might have had otherwise.
If we're serious about nurturing the next generation of bowlers, we must ask ourselves, "If these were our kids, what would we want?" It's about more than just filling lanes today; it's about creating lifelong fans of the sport. Youth leagues, with all their complexities, are an essential piece of the puzzle. And it's not just about competition; it's about community, fun, and creating memories that last a lifetime. The future of bowling lies in engaging our youth today. Let's hand them the bowling ball instead of the stick and rock and show them a sport that's dynamic, social, and full of life. Because, in the end, whether it's a stick, a rock, or a bowling ball, it's all about finding joy in the game.•
In the world of family entertainment, redemption centers can significantly impact your success—but only if done right. Andrew Vetock, an account manager at Redemption Plus with over 20 years of experience, shares his insights on how to make redemption a powerful and profitable part of your business.
There's something about the excitement of earning tickets and trading them for prizes that adds another layer of achievement to the arcade experience. A well-planned and managed redemption center can elevate a guest's experience into a memorable outing that enhances customer loyalty and drives revenue.
Andrew suggests well-matched games and prizes for a successful redemption strategy. "Do your homework," he advises. "If you already have redemption games to play in your arcade, the next step is determining your demographics and goals for inspiring your guests with prizes." Finding a redemption partner who wants to learn about your business and objectives is a critical next step.
"One big mistake is treating your redemption center as an 'add-on.' Instead, think of it as a profit center. Many redemption areas don't get the attention they deserve, which is a missed opportunity for profit. It doesn't take much—maybe a couple of hours a week—to make the area appealing and encourage guests to shop."
"Another key point is to track your redemption center's performance with its own P&L statement to help you monitor guest spending, expenses, and overall profitability. Given the costs of games and prizes, you want to make sure this area is as profitable as possible.
The redemption area is perfect for testing new and unique items. Don't shy away from adding unusual or higher-value prizes to your inventory. These unexpected choices can often become big hits with guests, moving faster than you might anticipate.
The success of your redemption center heavily depends on the people running it. Hiring staff who are genuinely passionate about merchandising can make all the difference. These individuals will take pride in its success, actively engaging with guests and driving sales.
The energy you bring to your redemption center can influence your staff and guests. Embrace creativity in your displays, prize selection, and overall atmosphere. When you and your team are having fun with the process, it creates a more inviting environment for guests and more money for your center.
Pay attention to the valuable resources you have in your vendors. Whether it's advice on the best redemption items or insights into the latest arcade games, your vendors have a wealth of knowledge. They can offer solutions and strategies to help you solve problems, improve operations, and maximize profits. "We encourage our customers to call us with questions about improving their redemption performance. We have built a suite of services and tools to help customers level up their redemption whether they're just getting started or need fresh ideas to keep guests coming back for more."
As for training, Andrew explains that Redemption Plus has training options for everyone, from beginners to those looking for more in depth help. And if you prefer to learn on your own time, they have plenty of free YouTube videos that make it easy and fun to get up to speed on all things redemption.
"If you're a Redemption Plus client and haven't tried our Planogram Booster service yet, you're missing out! This free service offers a quick and easy way to update the look of your redemption area. Give us a call and send pictures of your current setup. Our merchandise team will then provide a complete virtual refresh, including recommendations on new products and their placement. For those interested, we can even help reset your room in person."
Andrew Vetock can be reached at Avetock@redemptionplus. com. With two decades of experience, he's passionate about helping businesses maximize their redemption centers.•
Location and equipment evaluations to maximize profits and enhance your customer’s experience.
CAD design, layout and game selection for optimized use of your game room space.
Offering
financing and extended terms to get you started.
By Corrie Pelc
In recent years, schools around the globe have significantly increased their focus on STEM education— science, technology, engineering, and math. This educational emphasis is driven by the desire to teach students critical life skills like teamwork, problem-solving, and analytical thinking and by the need to prepare them for the future workforce. STEM-related jobs are projected to grow by 10.8% by 2032, positioning students for success in a rapidly evolving job market.
To leverage this trend, some bowling centers and family entertainment centers (FECs) are enhancing their field trip offerings by incorporating STEM learning. This innovative approach aligns with what teachers seek, making these venues more appealing for educational outings.
"From the perspective of a bowling center, finding new ways to bring people through the doors is always a top priority," says Zach Barton, director of youth development for the International Bowling Campus Youth Department. "And with STEM—and even STEAM, which includes the arts—being hot topics in education, this is exactly what teachers seek. They're always looking for engaging new content to present to their students."
Several bowling centers have creatively integrated STEM concepts into their field trips. For example, Westgate Entertainment Center in Lima, Ohio, has introduced educational trips that use bowling to teach science and math. "The science we cover is pretty basic," says Jaiden Johnston, group and event coordinator at Westgate.
"For grades K through 4th, it works wonderfully. For the older students, like those in 5th and 6th, we dive into concepts like Newton's law of gravity. We explore how the weight of the bowling balls affects the force needed to roll them down the lane. Instead of relying on automatic scoring monitors, students calculate their scores by hand, which adds an enjoyable challenge and a hands-on math lesson."
At Boston Bowl and Boston Bowl Hanover in Massachusetts, the focus is on the technology and engineering aspects of bowling. "One of our facilities directors takes the students behind the scenes to show them how the different machines work, from candlepin to tenpin," says marketing director Colleen Fleming. "It's an eye-opener for the kids because they see the engineering involved in maintaining and fixing the machines and learn about the tools used in these processes."
Fleming also notes that some groups request field trips centered around arcade games. "We have groups interested in understanding how video games are repaired, how they function behind the scenes, and the differences between standard video games and virtual reality (VR) games," she explains. "They want to talk to our arcade technicians about the mechanics and technology, which provides a different angle for STEM learning."
Creating a successful STEM field trip program involves more than just offering activities—it requires a well-thought-out curriculum tailored to various grade levels and learning objectives. At Pinstack Bowl, Shelly Prowell, director of sales for Entertainment Properties Group, explains how they collaborated with local educators to develop their STEM curriculum.
"We worked with local STEAM educators to create curricula that meet the educational requirements of different age groups," Prowell says. "Our programs are aligned with the
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Physics TEKS test requirements, covering a range of concepts from the math and physics behind a bowling ball rolling down a lane to the potential energy of someone about to descend from the top of a rock-climbing wall."
Pinstack's STEM programs are designed to be mostly selfguided, with minimal help from staff. "This approach allows teachers to facilitate discussions and deeper learning when they return to their classrooms," Prowell adds. "The tasks are aligned with grade-level objectives, and students can experience hands-on learning in a fun environment."
To create engaging STEM field trips, consider integrating multiple elements of your venue into the curriculum. This enriches the learning experience and promotes various STEM-related opportunities within your facility. For example, you might focus on the mechanics of bowling, the technology behind arcade games, or the physics involved in climbing walls.
"Our approach at Pinstack involved using every aspect of our operation," Prowell details. "Educators helped us design specific student tasks aligned with their learning objectives. Whether calculating the angles and velocities involved in bowling or understanding the engineering behind our attractions, students are immersed in a real-world application of their studies."
This multidisciplinary approach allows students to connect their classroom knowledge with practical, hands-on activities, making learning more engaging and memorable. It also provides educators with a versatile platform to cover various STEM topics in one visit.
Once your STEM field trips are ready, the next step is to spread the word to local schools. Direct marketing is an effective strategy. Jaiden Johnston from Westgate Entertainment Center suggests starting with existing contacts. "We have a strong relationship with local schools through our after-school programs," she says. "We leverage those contacts to share information about our STEM field trips, ensuring they know about our offerings."
Johnston has also had success with "Teacher Lunch and Learns," where she brings lunch to schools and gives a brief presentation about their programs. "I'll call schools and ask if I can bring in pizza during their lunch break, then do a quick five- to ten-minute presentation. It's more personal and tends to get a better response than just sending an email," she notes.
field trips. "We've partnered with local education associations to present our programs at school board meetings and PTA events," she explains. "These platforms help us reach decision-makers directly and showcase the educational value of our field trips."
Aligning field trips with the school curriculum can significantly increase their appeal, especially to teachers working within tight budget constraints. "Family entertainment centers are often seen as places for fun," Fleming says. "But if you add an educational element, it becomes more attractive for a field trip. Students can enjoy games, food, and bowling while learning in a way that ties into their schoolwork."
Prowell stresses the importance of collaborating with local schools and STEM/STEAM educators to develop programs that meet specific educational needs. "These programs can't be created in a vacuum," she advises. "You need input from the teachers responsible for their students' learning to ensure the content is relevant and useful."
Johnston echoes this sentiment, emphasizing the importance of making learning fun and accessible. "Combining fun activities with learning offers a creative way to engage them, especially in subjects like science and math."
• To integrate STEM activities into your bowling center or FEC field trips, understand what teachers and students need.
• Work closely with local educators to develop curricula that are engaging, hands-on, and aligned with educational standards.
Colleen Fleming from Boston Bowl recommends tapping into community events and local school newsletters to promote STEM
• Promote your programs through direct outreach and community engagement and highlight your venue's unique learning opportunities.
Positioning your field trips as fun and educational creates a unique opportunity to attract more visitors while supporting student learning. Offering these experiences helps foster curiosity and enthusiasm for STEM/STEAM subjects in a dynamic, handson environment that extends beyond the classroom.•
It is really an interactive, all immersive environment that ties into everything else going on in the center.
I think one of the reasons that we stay busy is because we’re constantly evolving…now customers can see something different, and it can look different every single time that they come into the center and business.
Tim Pfeifer, District Manager
Paradise Island Bowl and Beach
PITTSBURGH, PA
Free virtual bowling lessons and tips for Kids Bowl Free® kids
Kids Bowl Free® participants love the updated app to record scores, earn digital badges and rewards while creating a KBF average
The first 90 days generated over 124,000 KBF bowling averages.
1,000
By Ryan Vasko
Community is everything for Chris James and his staff at Smyrna Bowling Center in Smyrna, TN. It's the foundation that has helped the lanes grow from humble beginnings to become the largest center in the state, with its 52 lanes spread over 50,000 square feet.
And while the mind might race at the thought of all the big things an owner can (and does) do with space like that, Smyrna has devoted so much to fostering and serving the smallest of customers. With well over 1,000 youth bowlers currently enrolled in their groups, leagues, and school programs, they're investing in the future of the sport and finding creative ways to expand their visitor base.
"Our way of thinking is always, let's be of service to everybody, even before they get here," said James, who has overseen operations at Smyrna since 2019.
Smyrna covers a wide range of youth offerings, from inschool classes to kid-only pricing specials to leagues for elementary, middle, and high schoolers. From a proprietor's perspective, the beauty is that so many of these programs fit into openings that still allow for adult leagues and revenue. From a relationship and brand-building perspective, it's a great way to engage the next generation of bowlers and bring families through the doors.
A significant amount of the success of Smyrna's youth participation can be attributed to its extensive in-school bowling program. Over 50 in-school bowling kits are in use by a devoted pair of former physical education teachers. Known affectionately as Ms. Sherry and Ms. Margaret, their combined 60+ years of teaching experience help open doors to schools all around the region and weave bowling into the existing PE curriculum.
The energetic teaching duo has partnered with numerous schools in the area, delivering portable lanes, pins, balls, lesson guides, and free game coupons for every student. Ms. Sherry, Ms. Margaret, and their team of instructors ensure that students not only grasp the basics but also experience the thrill of nailing that tricky 7-pin spare. This excitement often leads over 60% of these young bowlers to visit Smyrna to try the actual experience.
John Sommer, an industry icon and owner of the fivecenter Don Carter Lanes chain, has long been a key figure in providing bowling kits to proprietors. Recently, he’s noticed a surge in demand from operators worldwide looking to boost participation in the sport. "The use of these kits is skyrocketing because the formula works," Sommer explained. "When kids get their hands on these kits, a certain percentage become interested in bowling and want to pursue it further. This proven process is helping to develop more youth league players by getting them into the pipeline."
Of course, with kids come parents and teams that help fill a popular Tuesday night adult/child league struggling on its previous, busier weekend days. Spurred on by their school programs, the kids now have a new family activity that everyone can do together as a midweek break.
A similar approach led to new revenue streams before and after Saturday morning leagues, with 45-minute blocks dedicated to youth instruction to help kids hone their skills. These lessons are broken up by age group (3-8, 8-12, and 12-20) and serve as both instruction and a way to prepare them for Smyrna's other youth leagues, with club and team match play leagues offered to middle schoolers and TSSAA leagues available for high schoolers.
The continued success of the Saturday program is a fitting tribute to its creator, former Smyrna general manager Harry Stoddard, who dedicated his life to bowling and developing young athletes. He's even the posthumous namesake of the only award given to Vanderbilt University's bowling team members, given to the person whom the team votes as having best embodied Stoddard's "selfless attitude, hard work, and enthusiasm."
Commitment to the community represents the spirit that Smyrna strives for with its youth bowling initiatives. It's proof positive, too, of the ways that embracing your status as a community anchor point is not only good for your city but also great for your business. Another key part of Smyrna’s youth success lies in its youth director, Bryce West, who bowled in the youth program as a middle and high school student and now attends Middle Tennessee State University while working at Smyrna Bowl.
"We've always believed in our connection to the community. That was the original owner's vision when it was built." It's why Smyrna helped volunteer fire departments hold bowling fundraisers and collected hundreds of bikes for families in conjunction with a local DJ's bike-a-thon. Like their focus on youth programs, it's all a way to look to the future of the business. Other proprietors would also do well to embrace and invest in their neighborhoods. It pays back in so many ways.•
Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.
By Ryan Vasko
The Bowling Industry Growth (BIG) movement, a joint effort between BBBI-Kids Bowl Free and Storm Bowling, has a simple but lofty mandate. Its goal is to expose as many kids and families as possible to the sport of bowling regularly.
So far, it's working, but they have their eyes set on a much bigger prize: changing the youth league game and creating a new way to funnel kids from open play into bonafide, average-carrying league bowlers.
The BIG movement kicked into high gear this past summer at participating Kids Bowl Free centers across the U.S. and Canada. At no cost to participating centers or bowlers, BIG began providing Kids Bowl Free® (KBF) participants with tips, lessons, and instruction from the experts at Storm. Bowlers accessed these benefits on mobile devices, which proved an excellent way for these young rollers to be engaged and get better with practice at their local centers.
The growth of that program birthed another idea: What if they could provide a way to help create averages for these kids? Having an established bowling average leads to increased engagement in the sport and a desire to improve and gauge progress. The BIG team quickly went to work and pioneered software that would allow bowlers to form an average from their KBF results, give them attendance awards, and, by helping them understand more about their games, make them more likely to join youth leagues at their center.
The BIG team set a goal of having 100,000 averages established by October. But on the way to that milestone, they were pleasantly surprised to find that more than 40,000 adults had created averages in addition to the kids, helping them pass their goal well before their October target!
The latest development is KidsBowlingLeagues.com, a flexible, virtual league platform designed to fit modern family schedules and encourage continued participation and growth in the sport. The ultimate goal is to transition these casual youth bowlers from flex leagues to the formation of more structured youth leagues at their participating centers.
Many young bowlers have transitioned to traditional youth competition over the 17 years that KBF has engaged youth with its summer program. However, it can be a big jump from free open play to a 16- or 30-week program. This highlighted an opportunity to expand in more innovative ways that align with how modern, time-crunched families set up their schedules.
"If we want to gain more children in bowling leagues, we need to understand that, like with most sports or activities, there needs to be an introductory process to maximize results. Going from infrequent open bowling outings direct to league play can be a huge jump. By offering a less intimidating way to experience organized play, we should produce a new stream of youth who will eventually be willing to make the leap to a more consistent league format," said Bruce Davis, president of BBBI-Kids Bowl Free.
KidsBowlingLeagues.com aims to adapt by letting participating kids compete against other kids in virtual leagues around the U.S. and Canada, allowing for greater schedule flexibility for families and bowling centers.
Here's how it works:
• Kids who sign up will be assigned to a league based on age and skill level. These leagues are capped at 20 kids, and when the next kid signs up, they populate the next league, and so on.
• Parents will pay and sign their kids up online for six sessions over ten weeks. Sessions are bowled during the stated days and times participating centers have listed. Most of these sessions act the same way KBF has, helping centers fill their slower times and days when lanes are available (i.e., 3 p.m.-6 p.m. after school on weekdays, before leagues start).
• This allows kids to compete in a league-like format against other youth bowlers, supplemented with lessons from the Storm professional and Evolution teams. It shows kids the best bowlers closer to their actual ages. Awards are provided after the leagues conclude, prompting them to move into traditional leagues to help create more regular business for proprietors.
• Bowling fees will be forwarded to participating centers by BBBI-KBF.
The appeal of this approach lies not only in its flexible scheduling but also in its added benefits. Kids can participate at times that suit their family's schedules rather than being locked into a fixed time slot. These flexible leagues let young bowlers compete against their peers online, like gaming experiences they are already familiar with. The KidsBowlingLeague.com flex league setup fosters a sense of achievement and progress, supported by lessons from the Storm Evolution youth team, where kids can relate to their instructors and role models.
Gary Hulsenberg from Storm Bowling shares, "At Storm, we believe in creating opportunities for the next generation of bowlers. The KBF program, combined with the BIG initiative, sets the stage for a bright future where every child can discover the joy of bowling. We're not just supporting the game; we're investing in the experiences that will shape the champions of tomorrow."
Incorporate coaching and tips from peer bowlers that kids can relate to.
Using technology to track their progress, kids can establish a bowling average, encouraging them to monitor their improvement and stay engaged.
Encourage youth bowlers to form bonds with their peers through group activities and team-based challenges, making them feel part of a larger bowling community.
Flexible league formats allow kids to participate on their own time. This caters to the busy schedules of modern families and reduces the commitment barrier. Virtual leagues allow kids to compete against others without the pressure of a traditional league, making it a fun and accessible way to get involved.
Use flexible and virtual leagues as a stepping stone, gradually guiding youth bowlers towards more structured, traditional leagues as they gain interest and confidence.
The aim is to accelerate what started as a happy accident into a more structured second step of bringing KBF members into the realm of league bowlers. Over 3.5 million kids participated this year, offering a huge opportunity to continue growing our game and cementing the next generation of bowlers for years to come.
Gary Hulsenberg
The KBF flex leagues can run year-round, with the usual fees covered by KBF, which will also cover the administrative work, league software, guidance for helping transition bowlers into a center's youth leagues, and access to the Storm lessons and tips.
The program will contact centers that are already taking part in KBF. If you're interested in joining Kids Bowl Free or taking part in the next step of youth bowling with KidsBowlingLeagues.com, you can reach Andy Vasko at Andy. vasko@kidsbowlfree.com or by calling 877-841-4590•
Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.
By Stephanie Davis
Running a thriving family entertainment center is all about balancing exceptional guest experiences with the demands of the business. For many operators, staffing is a top concern, and technology is increasingly seen as a solution to ease the staffing crunch.
This month, we sat down with Brad VanBuskirk, COO of Stars and Strikes Family Entertainment Centers, and Caleb Wisterman, Stars and Strikes' director of food and beverage, to learn how they've maintained strong sales in their food and beverage department even when staffing is less than best.
With 17 locations across the Southeast, Stars and Strikes has tackled staffing issues using Brunswick's Sync system. Initially, Sync was used solely as the chain's bowling POS system, but when Brunswick expanded its capabilities to include food and beverage, Stars and Strikes eagerly adopted the new features.
"Sync streamlined our operations by integrating everything except the arcade into one system," Brad explained. "Remote printing to the kitchen was a game-changer, simplifying processes and reducing errors." Caleb added, "Good waitstaff and bartenders are hard to find, so we had to think creatively about maintaining service quality even when short-staffed."
The results have been impressive. "Year to date, 43% of our food and beverage sales have come from self-service orders. In some locations with severe staffing issues, that number is as high as 80%," Brad shared. "Technology has given us the flexibility to maintain sales and keep guests happy, even when staffing is less than optimal."
"Our goal was to enhance, not replace, our team with technology," Caleb said. "We introduced lane-side ordering via tablets and installed kiosks at all locations. We wanted to ensure a positive guest experience, even when short-staffed." Brad emphasized the importance of these innovations, saying, "There were times when we operated with fewer staff than we would've liked, and these tools were a lifeline. They kept things running smoothly and ensured guests could get what they needed quickly."
Despite the effectiveness of their tech solutions, both Brad and Caleb understand the importance of a human touch. "Technology can't replace the warmth of personal interaction," Brad noted. "Kiosks and tablets assist, but they shouldn't replace the engagement our guests expect."
Caleb agreed, emphasizing balance. "We train our team to help guests use the technology, but we also stress being present and attentive. Some guests prefer self-ordering, and that's fine, but others still want that personal touch. It's about meeting guests where they are."
Stars and Strikes has taken steps to ensure that guests feel comfortable with the new systems. They've introduced
printed materials to guide guests through their options, branding it as "Order Your Way," which allows guests to choose how they want to order—through a tablet, kiosk, or with a server.
The benefits of technology extend beyond staffing. Stars and Strikes uses Sync for event booking and online reservations. "We can pull up reservations, prepare for events, and schedule staff shifts accordingly," Caleb explained. "We've also seen a reduction in order errors, which has helped with our cost of goods. The orders are captured precisely as the guests want, reducing waste and increasing satisfaction."
Brad highlighted another significant benefit: "With so many guests self-ordering, we've ensured that all orders are accurately recorded and paid for. This precision helps us monitor inventory and sales more effectively." From an operational standpoint, the integrated system has made a big difference. "We can easily pull reports, track sales in real time, and ensure we're prepared for busy periods. It's made our operation smoother and more efficient," Brad noted.
Brad and Caleb offer advice for other family entertainment centers facing similar challenges. "Look closely at your operation and see where technology can complement your team," Caleb suggested. "Setting it up requires effort, but the payoff in smoother operations and guest satisfaction is worth it."
For operators looking to enhance efficiency and guest satisfaction, Stars and Strikes' experience offers valuable insights. With the right balance of technology and personal touch, the potential for success is limitless. Brad concluded, "It's about creating an environment where technology enhances the guest experience without detracting from it. Efficiency is key, but at the end of the day, we want every guest to leave with a smile."•
In a world where the evolving definition of family is as diverse as the people who form them, ensuring that location-based entertainment venues are inclusive and welcoming is more critical than ever. Imagine a guest stepping into your bowling entertainment center where every family, regardless of structure or size, finds a place to belong—where kids of all ages, parents, grandparents, and guardians can bond beyond the joy of knocking down pins–where inclusivity isn't just a buzzword, but the foundation of every strike, spare, and smile.
While artificial intelligence may be taking the world by storm, accessibility and inclusivity must be at the heart of your approach to delivering entertainment that genuinely resonates with today's diverse families. The layout and attraction mix you offer can significantly influence how welcoming and engaging your center feels to guests of all ages and backgrounds. By thoughtfully creating age-appropriate zones, quiet spaces, or kid-friendly areas, you can ensure every guest finds something that suits their needs.
Providing an accessible mix of attractions means offering a variety of activities that cater to different preferences and physical capabilities, such as wheelchairfriendly bowling lanes, sensory-friendly play areas, and adaptive equipment for those with physical disabilities. Additionally, integrating a range of attractions like immersive enclosures, simulators, and virtual reality experiences can appeal to different age groups, abilities, and interests, ensuring entertainment for everyone.
Scheduling regular sensory-friendly events, where lighting, sound, and other stimuli are adjusted, can make your center more accessible to individuals with sensory processing disorders or other forms of neurodiversity. Cultural sensitivity and adaptability are vital components of an inclusive bowling
By Brandon Willey
entertainment center. Recognizing and celebrating various cultural holidays and traditions through themed events or special activities and offering food and beverage options catering to different dietary restrictions and preferences, such as vegan, kosher, halal, and gluten-free, can draw in families from diverse backgrounds.
One of the most effective ways to reach an ever-evolving audience is through inclusive marketing and messaging. Using neutral language and diverse imagery in all promotional materials, you can promote an environment where every guest feels welcome. Referring to "parents and guardians" instead of "moms and dads," avoiding genderspecific pronouns, and featuring imagery of single-parent families, blended families, multigenerational families, and families with LGBTQ+ parents can send a powerful message that your entertainment center is a place for all.
Highlighting inclusivity doesn't just stop at language and imagery. Explicitly stating in your marketing materials that your center is committed to welcoming all types of families underscores your dedication to diversity and inclusion. You could offer flexible pricing and package options that cater to different family sizes and budgets, such as discounts for single-parent families, options for extended family groups, or the addition of multiple guardians or caretakers.
By engaging with your community through partnerships with local organizations that serve diverse populations—such as LGBTQ+ advocacy groups, cultural associations, and disability support organizations— you can host
events that cater to a broader audience. Hosting "Family Appreciation Days" is also a fantastic way to celebrate the diversity of family structures within your community. These events can include special activities, photo opportunities, and small giveaways that acknowledge and honor the unique makeup of every family.
Accessibility is critical in ensuring all families can enjoy your center regardless of their physical abilities. Ensuring your facility is fully accessible, with ramps, elevators, appropriately designed restrooms, and wheel-chair accessible lanes, is an excellent place to start. However, accessibility isn't only about physical accommodations; it's about creating an environment where everyone feels comfortable and supported. Providing resources like sensory kits and quiet spaces can be a game-changer for families with neurodiverse needs, allowing them to take a break from the sensory overload that can sometimes occur in a noisy entertainment center.
However, the physical accessibility of your venue is only as effective as the staff who manage it. By training your team in diversity, equity, and inclusion (DEI) principles, you ensure that they are aware of the diverse family structures and needs of your guests, and they are also proactive in making every guest feel welcome. DEI training helps staff understand the importance of supporting all family types, whether it's a single-parent household, a multigenerational family, or a family with LGBTQ+ parents. Guest service sensitivity is another critical aspect of staff training that can elevate guests' experience.
Teaching your team to be attuned to the needs of different family structures and age groups ensures that everyone who walks through your doors receives thoughtful and personalized service. Whether recognizing the specific needs of elderly family members, being considerate of nontraditional family dynamics, or understanding how to interact with children and adults with special needs, well-trained staff can make all the difference in creating a welcoming environment. When your staff is equipped with the knowledge and skills to accommodate a wide range of needs, they become ambassadors of your center's commitment to inclusivity, enhancing the overall experience for every guest.
In the competitive world of family entertainment, investments in accessibility and staff training are not just ethical considerations but strategic advantages. A bowling entertainment center that prioritizes inclusivity and accessibility will attract a broader and more diverse customer base and build a reputation as a community-centric business that values every guest. By turning these considerations into a core part of your operations, you position your center as a place where all families, regardless of their unique needs, can come together to create lasting memories.•
• Inclusive Environment:
• Design your center to be welcoming for all family structures, ensuring every guest feels they belong, regardless of age, background, or ability.
• Accessibility and Inclusivity:
• Offer wheelchair-friendly lanes, sensory-friendly play areas, and adaptive equipment.
• Create age-appropriate zones, quiet spaces, and activities for various physical capabilities.
• Schedule sensory-friendly events and consider cultural sensitivity in your offerings.
• Inclusive Marketing:
• Use neutral language and diverse imagery in promotions.
• Highlight different family types (e.g., single-parent, LGBTQ+ families) and promote your center's commitment to inclusivity.
• Offer flexible pricing options to accommodate different family sizes and budgets.
• Community Engagement:
• Partner with local organizations serving diverse populations for events.
• Host "Family Appreciation Days" to celebrate diverse family structures within your community.
• Venue Accessibility and Staff Training:
• Ensure full physical accessibility (ramps, elevators, wheelchair-accessible lanes).
• Provide resources like sensory kits and quiet spaces.
• Train staff in diversity, equity, and inclusion (DEI) to offer personalized and sensitive service, enhancing the experience for all guests.
• Strategic Advantage:
• Prioritizing inclusivity and accessibility is not only ethical but also a competitive edge, helping attract a diverse customer base and building a reputation as a community-centric business.
Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.
Will Mossontte Owner
My advice to any proprietor considering a switch to EDGE String machines is to just do it. I lived through the concern about league bowler reaction, so I can say from my experience that I would absolutely not worry about that because as soon as they experience the machines they will be on board. Two or three months down the road after you do it, you're going to say, man, I wish I did it sooner!
AIR STRIKE FROM LAI GAMES: FANTASTICAL FLYING VIDEO REDEMPTION GAME
Air Strike is an exhilarating 2-player flying simulator designed to immerse guests in thrilling aerial combat across multiple fantastical worlds. In this action-packed experience, players embark on a mission to eliminate adversaries, navigating through dynamic environments with pendulum motion that enhances immersion in the on-screen flying action.
Air Strike is sold as a double cabinet reminiscent of World War II fighter planes. A unique feature of the game is the flexibility for center operators to configure it for ticket redemption or amusement-only play, catering to diverse preferences and venue requirements. Players can choose from various characters and locations, each offering unique challenges and adventures, adding depth and excitement to every session. The combination of thrilling gameplay and the potential for rewards ensures that Air Strike is a favorite among guests.
NBA SUPERSTARS FROM RAW THRILLS:
After a three-decade wait, the NBA has made a triumphant return to the arcade. In partnership with the National Basketball Association and the National Basketball Players Association, Raw Thrills and Play Mechanix are ecstatic to introduce NBA SUPERSTARS – a high-flying, backboardshattering three-versus-three basketball blockbuster!
MINECRAFT DUNGEONS ARCADE 2-PLAYER FROM RAW THRILLS:
The best-selling video game franchise of all time has come to the arcade now in a 2-player version! Minecraft Dungeons Arcade Series 3 introduces an all-new card category to the game and an all-new way to play and collect – Hero Cards! The 20 ultra-rare, ultra-exclusive Hero Cards bring the total number of collectible cards in Minecraft Dungeons Arcade to 118. Hero Cards feature five powerful items on one unique card, filling all five player loadout slots – Melee, Range, Armor, Skin and Pet – with a single scan!
EXPERT HOSIERY
Customer Service
www.funtimefootwear.com
919.799.7707 support@experthosiery.com
Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7. LAYMON HUGHES HOSIERY
Sharon Hughes
www.laymonhugheshosiery.com
laymonhughes@bellsouth.net
We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.
www.avscompanies.com
sales@avscompanies.com
Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.
www.betson.com/bowling
Sales@betson.com
Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.
www.winwithp1ag.com
GetAnswers@WinWithP1AG.com
At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.
US Design Lab is an award-winning consulting, design, and marketing firm specializing in bowling and family entertainment centers. The company works with new investors and existing proprietors like you to bring your dreams to reality. With over 40 years of industry experience and successful projects of all sizes, US Design Lab has helped design, develop, and provide branding and marketing material for dozens of businesses in the U.S. and internationally.
We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.
The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.
The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.
QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.
www.intercardinc.com
Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.
TMG
and
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in our own operations. So, whatever your opportunity or challenge, we can help.
KNOW NATURALS shop.knownaturals.com
Nick Zavakos
843.475.5604 nick@knownaturals.com
At Know Naturals, we are pioneering the future of bar culture with our premium hemp-derived consumables. Call us today to elevate your bar's offerings and unlock new revenue opportunities.
Customer Service
888.554.7421
www.schwansfoodservice.com
As an industry leader in pizza and Asian-style foods, Schwan’s Food Service has been proud to offer the premium prepared foods and foodservice expertise you need to succeed.
Bob Langley
Helping You Is What We Do Best!
864.527.1145
www.bowlingcenterinsurance.com
robert.langley@bbrown.com
30 years’ experience working with over 300 centers across the country. Amusement and entertainment centers of all sizes, bowling centers, movie theaters, roller skating, axe throwing, go karts, mini golf and more! Property, general liability, liquor liability, wind/hail, and Workers Compensation. Our parent company is the sixth largest broker in the U.S., which affords us many diversified markets for insurance quotes. Call or email us today to get started!
tcompton@ttminsurance.com
Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!
Cameron Linder
www.wbpiprogram.com
contact@wbpiprogram.com
WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!
www.decibel-studios.com
guy@decibel-studios.com
Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show
and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.
www.dfxsoundvision.com
Your
FREE
Andy Vasko
877.841.4590
www.kidsbowlfree.com
Andy.Vasko@kidsbowlfree.com
At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.
BOWLING LEADS
Zach Boulanger
844.468.4144
www.bowlingleads.com
Zach@bowlingleads.com
We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.
EBOWL.BIZ & BOWLRX.COM
Carey Tosello
541.549.0999
Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.
www.eBowl.biz
Carey@eBowl.biz
Fred
516.359.4874
www.kaploegroup.com
fredkaplowitz@gmail.com
The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.
Chris Behling 815.519.9843
www.alleytrak.com
Chris@alleytrak.com
AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.
Shelly Berry 800.900.7695
www.noveltybowlingstuff.com
sales@noveltybowlingstuff.com
Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.
FECpromotools@gmail.com Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.
A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.
BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.
Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!
Products that perform. Services that simplify.
It’s a really great opportunity to start streamlining operations...simplifying the backend processes for the proprietor while simultaneously improving the operational processes for the staff and the customer experience at the same time. It’s very rare to get something that nails all three of those and the Conqueror plus Square integration really does that.”
Watch the video to hear Michael’s experience:
