2017 Public Media Studio Class Book

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"DO YOU WANT TO KNOW THE REAL?"

DABI Park D I G I TA L M E D I A



< Propaganda IDAS Posters 1,2,3,4 >































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Dayoung jung

What if the ‘IDAS’ is a hyman? A persona (plural personae or personas), in the word’s everyday usage, is a social role or a character played by an actor. Its meaning in the latter Roman period changed to indicate a “character” of a theatrical performance or court of law,[citation needed] when it became apparent that different individuals could assume the same role, and legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in the same court appearance. According to other sources, which also admit that the origin of the term is not completely clear, persona could possibly be related to the Latin verb per-sonare, literally: sounding through, with an obvious link to the above-mentioned theatrical mask.

Jungian Archetypes In Jungian psychology, archetypes are highly developed elements of the collective unconscious. Being unconscious, the existence of archetypes can only be deduced indirectly by examining behavior, images, art, myths, religions, or dreams. Carl Jung understood archetypes as universal, archaic patterns and images that derive from the collective unconscious and are the psychic counterpart of instinct.[1] They are inherited potentials which are actualized when they enter consciousness as images or manifest in behavior on interaction with the outside world.[2] They are autonomous and hidden forms which are transformed once they enter consciousness and are given particular expression by individuals and their cultures. Strictly speaking, Jungian archetypes refer to unclear underlying forms or the archetypes-as-such from which emerge images and motifs such as the mother, the child, the trickster, and the flood among others. It is history, culture and personal context that shape these manifest representations thereby giving them their specific content. These images and motifs are more precisely called archetypal images. However it is common for the term archetype to be used interchangeably to refer to both archetypes-as-such and archetypal images.[2]












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