3 minute read
Summer in South Australia is about to get a whole lot louder!
from Hotel SA Sep 2024
by Boylen
LIV Golf Adelaide is returning from 14 to 16 February 2025, and the hotel industry in South Australia is ready for the return of this amazing event, now its third year running!
“On behalf of industry and the state, we’re excited about LIV Golf’s new timeslot, which will follow the highly anticipated 25th anniversary of our Santos Tour Down Under, and will lead us into the Adelaide Fringe, Adelaide Festival, and WOMADelaide," said AHA|SA CEO, Anna Moeller.“This event is a global advertisement for the state that money can’t buy. It’s an event that last year injected an additional $5 million for SA accommodation alone, breaking tourism records.
“Events like LIV Golf go a long way to supporting an industry that employs 27,000 people and contributes more than $4 billion to the economy every year. LIV Golf will continue to provide opportunities and further cement SA as a destination state and yet another reason to ‘travel our way’,” Anna said.
Analysis from Vision Insights showed that the 2024 event contributed $71.1 million in direct expenditure to South Australia’s economy – up 10 per cent on the inaugural event in 2023, and 41 per cent of ticket purchases were from out-of-state, and most staying an average of 3.86 nights.
South Australian Premier, Peter Malinauskas, said: “We promised a bigger and better LIV Golf Adelaide in 2024, and we delivered, for the fans, for the players, and for our state’s economy.”
“Generating over 79,000 visitor nights in South Australia is a massive win for our tourism industry and was a strong contributor to April recording the strongest ever monthly revenue for accommodation across greater metropolitan Adelaide.”
“The resounding success of LIV Golf Adelaide continues to cement our state’s reputation as the best place in the nation to host blockbuster events – and I cannot wait for LIV to go even bigger and better again in February 2025,” the Premier said.
“As an Aussie, I’m proud of how South Australia has embraced LIV Golf to make it one of the top sporting events in the country," said LIV Golf Commissioner and Chief Executive Officer, Greg Norman.
“Over the past two years, Adelaide has showcased what our League can deliver: a destination event with passionate crowds where world-class team competition, entertainment and culture take centre stage.
“It’s been the highlight tournament on our calendar for players and fans, alike, and we can’t wait to return to The Grange in February,” Greg said.
Those who have subscribed to LIV X, the LIV Golf loyalty and rewards program, will receive early access to tickets from October 1 for hospitality tickets and October 22 for ground passes.
For more information on LIV Golf 2025 events and tickets, visit LIVGolf.com