ROI from Digital Marketing Does your digital marketing provide a quantifiable return on investment (ROI)? To know your ROI, you have to decide on the metrics that are important to your organisation. In other words, you need to get the right data.
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Keys to a Successful Digital Pivot “Pivoting” has become a buzz word in 2020 but success is less about “pivoting” from one business to another and more about changing how you sell your product to consumers.
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How Your Website Influences Trust, Which Influences Success A website’s design has a big impact on trust – and therefore its success or failure. 94% of people say they will leave a website if the design does not inspire trust.
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Digital is Defying the Recession. Are You Getting Your Share? People often say “follow the money trail “ and the ongoing increase in digital advertising spend gives you clues about how to allocate your marketing budget.
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