British Photographic Industry News April & May 2020

HAMA’S FANTASTIC FOUR NEW BAG SERIES With camera bags comes ‘bags of profit’ for switched-on photo retailers. Hama has just introduced four new series updates, sure to prove popular with photographers of all skillsets…

Affordable bags that deliver high quality to photographers and a competitive margin to the retailer; it’s no wonder Hama’s products are in demand. Further good news comes from the fact that its range has been excitingly revamped for 2020, with its traditional Rexton, Astana, Odessa and Syscase ranges directly replaced by Pittsburgh, Valletta, Monterey and Samara on a rolling basis.

Hama’s Senior Product Manager Ben Jones explains the reasoning behind the re-vamp: “Photography has become an international language – and travel photography in particular, with huge volumes of images shared and interacted with worldwide across social media. Hama wanted to celebrate this with the introduction of several new global-themed ranges of camera bag. Combining all the familiar protection and security features of the pre-existing series with a smart restyle and increased on-the-go versatility, the range has been brought in-line with the demands of the modern photographer.”

Fortunately there’s immediate availability for the new Pittsburgh, Valletta and Monterey bag ranges – with Samara following on in May.

First up, Hama’s black liveried Pittsburgh camera bag range (right) comes in a range of popular sizes, with SRP’s stretching from £39.99 to £79.99. Even the most affordable and compact ‘100’ bag in this series comes with a rain proof cover and can accommodate a DSLR, as well as tripod on its exterior, which also handily features belt loops for easy transportation. Interior dimensions are a snug 14x8x11.5cm while it weighs a very manageable 320g.

Conversely, the range topping ‘200’ Pittsburgh bag can accommodate both DSLR and compact system cameras along

Back in black: Hama has four new bag ranges for the trade to stock this summer - new Pittsburgh bag shown with a bunch of accessories. Further flexibility comes via seven variable inner dividers, plus a pocket on the inside of the back of the bag for housing a tablet. Interior dimensions total 34.5x18x23cm, while this bag weighs 875g. Further peace of mind for the Pittsburgh series is provided by a generous 10-year warranty.

A more compact solution still is Hama’s Valletta range of bags and pouches (below)– inspired by the smallest capital city in the EU. These start at just £8.99 SRP for the ‘60G’ option in black, which is suitable for housing the smaller variety of digital camera thanks to interior dimensions of 6x2.5x10.5cm. It’s a still very affordable £24.99 SRP for either the range topping 110 or 130 options, which boast interior measurements of 15.5x10x13cm and 16x10x21cm respectively. The Valletta series comes protected by a two-year legal warranty.

The pitch meanwhile for the Monterey range (above right) is that here is perfect protection for all the professional Hama’s global themed bag ranges combine the familiar protection and security features of the pre-existing series with a smart restyle and increased on-the-go versatility.” Hama UK’s Ben Jones equipment a photographer may need – the bag itself subtly referencing the laid-back easy going Californian lifestyle and the stunning Monterey Bay itself. Priced from £17.99 for the compact ‘90L’ bag with interior dimensions of 7.5x4x13cm up to £39.99 SRP for the likes of the ‘140’ option with interior measurements of 23x9.5x14cm; the latter comes with a trolley strap, handle, variable internal divider and soft fleece lining to prevent any camera getting scratched.

Finally, the fourth new series arriving this May is the new Samara bag series (below). This is suited to compact cameras, those owning even more equipment, plus features a roomier backpack option. The bags in the Samara family manage to look both contemporary and timeless, thanks to a ribbed black and red liveried design, plus high quality, sturdy ‘Polytex’ construction.

So, to take immediate advantage of Hama’s latest offerings, get in touch now on 0333 123 4262 or head to the below URL to register to become a trade partner.

STOP PRESS: At the time of writing and the current pandemic, Hama’s warehouse was remaining operational, with the team working to process all orders. https://uk.hama.com