BPI News Product Focus
HAMA’S FANTASTIC FOUR NEW BAG SERIES
With camera bags comes ‘bags of profit’ for switched-on photo retailers. Hama has just introduced four new series updates, sure to prove popular with photographers of all skillsets…
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ffordable bags that deliver high quality to photographers and a competitive margin to the retailer; it’s no wonder Hama’s products are in demand. Further good news comes from the fact that its range has been excitingly revamped for 2020, with its traditional Rexton, Astana, Odessa and Syscase ranges directly replaced by Pittsburgh, Valletta, Monterey and Samara on a rolling basis. Hama’s Senior Product Manager Ben Jones explains the reasoning behind the re-vamp: “Photography has become an international language – and travel photography in particular, with huge volumes of images shared and interacted with worldwide across social media. Hama wanted to celebrate this with the introduction of several new global-themed ranges of camera bag. Combining all the familiar protection and security features of the pre-existing series with a smart restyle and increased on-the-go versatility, the range has been brought in-line with the demands of the modern photographer.” Fortunately there’s immediate availability for the new Pittsburgh, Valletta and Monterey bag ranges – with Samara following on in May. First up, Hama’s black liveried Pittsburgh camera bag range (right) comes in a range of popular sizes, with SRP’s stretching from £39.99 to £79.99. Even the most affordable and compact ‘100’ bag in this series comes with a rain proof cover and can accommodate a DSLR, as well as tripod on its exterior, which also handily features belt loops for easy transportation. Interior dimensions are a snug 14x8x11.5cm while it weighs a very manageable 320g. Conversely, the range topping ‘200’ Pittsburgh bag can accommodate both DSLR and compact system cameras along
equipment a photographer may need – the bag itself subtly referencing the laid-back easy going Californian lifestyle and the stunning Monterey Bay itself. Priced from £17.99 for the compact ‘90L’ bag with interior dimensions of 7.5x4x13cm up to £39.99 SRP for the likes of the ‘140’ option with interior measurements of 23x9.5x14cm; the latter Back in black: Hama with a bunch of accessories. Further comes with a trolley strap, handle, variable has four new bag flexibility comes via seven variable inner internal divider and soft fleece lining to ranges for the trade dividers, plus a pocket on the inside of prevent any camera getting scratched. to stock this summer the back of the bag for housing a tablet. Finally, the fourth new series arriving - new Pittsburgh bag shown Interior dimensions total 34.5x18x23cm, this May is the new Samara bag series while this bag weighs 875g. Further (below). This is suited to compact cameras, peace of mind for the Pittsburgh series is those owning even more equipment, provided by a generous 10-year warranty. plus features a roomier backpack option. The bags in the Samara family manage to look both Hama’s global themed bag ranges combine the familiar contemporary and timeless, protection and security features of the pre-existing series thanks to a ribbed black with a smart restyle and increased on-the-go versatility.” and red liveried design, Hama UK’s Ben Jones plus high quality, sturdy ‘Polytex’ construction. A more compact solution still is Hama’s So, to take immediate advantage Valletta range of bags and pouches of Hama’s latest offerings, get in (below)– inspired by the smallest capital touch now on 0333 123 4262 or city in the EU. These start at just £8.99 head to the below URL to register SRP for the ‘60G’ option in black, which to become a trade partner. is suitable for housing the smaller variety STOP PRESS: At the time of writing and of digital camera thanks to interior the current pandemic, Hama’s warehouse dimensions of 6x2.5x10.5cm. It’s a still was remaining operational, with the very affordable £24.99 SRP for either team working to process all orders. the range topping 110 or 130 options, https://uk.hama.com which boast interior measurements of 15.5x10x13cm and 16x10x21cm respectively. The Valletta series comes protected by a two-year legal warranty. The pitch meanwhile for the Monterey range (above right) is that here is perfect protection for all the professional
Get set for summer with Hama’s high quality yet affordable four new bag ranges. See also https://uk.hama.com @bpi_news
BPI News | April / May 2020 9
