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NEW TERM, FRESH OPPORTUNITY
With the schools back after the long summer break and key members of the photo trade emerging from their holiday cocoons, it seems like we’re finally ready to start the new season in earnest.
So what do we have to provide dealers, retailers and suppliers with a renewed sense of motivation and purpose?
July and August’s big industry announcements included notice of a November release date for Canon’s previously trumpeted EOS R1 flagship, with an almost immediate release for a second mirrorless model from the same manufacturer in the content creator targeted EOS R5 Mark II being more of a surprise. And then, just released from embargo in time to hit our news pages were details of an even more specialist Cinema EOS C80.
While the above options all predictably come with premium price tags suggesting a pro audience, more affordable for content creators just getting started is Sony’s ZV-E10 II, so secret until mid-summer official announcement that the model name wasn’t shared with journalists in advance. Although, as we were told it was a sequel to the earlier ZV-E10, most of us would’ve made a sensible guess at its moniker.
commercially available lens for Canon’s RF mount APS-C cameras (see page 11) with concrete details of when customers will be able to get hands on with its next compatible optic.
On page nine of this edition we introduce lighting specialist Neewer, which has a couple of illuminating must-stock options for dealers and their photographer customers, plus we learn of Holdan’s fresh partnership with accessory manufacturer PGYTech, further boosting its appeal to not just photographers but also the growing videography market.
Talking of partnerships, Elinchrom is forging ahead with its own; it’s inviting dealers to get in touch to benefit from events, workshops and training days that put its kit directly into potential customers’ hands. The Internet may be great for all sorts of promotions, but ultimately nothing beats getting hands-on. See page 10 for more.
New camera bodies and high-resolution backlit stacked sensors are all very well, but photographers and videographers also need decent ‘glass’ to go with them. Unsurprisingly there are new options this issue from third party manufacturer Tamron, while Sigma adds to its first
Staying with the importance of tangible, physical entities, as a print magazine we’re likewise always keen to grow our partnership with you, the trade reader. As we say time and again, we’re the only publication for the UK photo industry in existence. So, if you believe a sense of community is vital, keep reading and keep supporting. And let’s all view this season as a fresh opportunity.
Editorial portrait by Mustafa Morad
FIVE TO ONE: CANON’S TECH-PACKED MIRRORLESS DUO
Teased as being in development in our June edition, Canon has since whipped the covers off its promised EOS R1 (right), revealing more of the spec of the prolevel sports camera, as well as a release date. In something of a peak summer holiday season double whammy, it also announced a second new mirrorless in the EOS R5 Mark II (below), aimed at prolevel content creators – including those shooting portraits and weddings as well as documentarians and filmmakers – and for which sales were due to begin August. The flagship EOS R1 will follow in November.
Although arriving too late for this year’s Paris Olympics and Paralympics, we now know that the R1 comes with the tagline ‘ahead of the game’ and, as previously indicated, is all about speed and capturing the moment. It features a 24.2MP back illuminated stacked sensor and up to 40fps continuous shooting, as well as the ability to capture 6K video at up to 60fps, 4K up to 120fps, and 2K or Full HD up to 240fps. Its high-resolution EVF boasts a whopping 9.44 million dots; almost double that of the existing EOS R3, while standard sized HDMI output is featured on both R1 and R5. At 820g in weight, we’re told by Canon that “the R1 outperforms the R3 on every level.” With two CFexpress card slots it also boasts the same weatherproofing as Canon’s EOS-1D X Mark II but is lighter.
The aforementioned EOS R5 Mark II has its own tagline: ‘master the moment’. This camera offers its users up to 30fps if shooting with electronic shutter or 12fps via conventional mechanical shutter. The camera features a new 45MP back illuminated stacked sensor specifically designed for this model, and offers maximum resolution 8K video at 60fps, 4K video at a choice of 60fps or 120fps, as well as options for 2K video or Full HD video up to 240fps. One CFexpress and one SD card slot are offered, with the body weighing 650g without card and battery, making it just 6g heavier than the original R5. For videographers, a further bonus with both cameras is that plenty of audio options are promised, and with the Mark II there is the ability to use Canon’s 5.2mm fisheye lens for VR. Further new accessories for the latest camera for switched-on retailers to piggyback on a
sale include a BG-R20 battery grip for £489.99 SRP, a second grip that adds an Ethernet port in the BG-R20 EP for £679.99 SRP, a third grip option in the CF-R20 EP that has an Ethernet port and a fan, plus a new LP-E6P battery at £109.99 SRP. Pricing wise for the cameras, we’re looking at £6,999.99 for the EOS R1, while the EOS R5 Mark II body retails
at £4499.99 SRP. Alternatively there is a further kit option for your customers, adding a 24-105mm f/4L lens for £5749.99.
Shared features of the two cameras according to Canon include ‘Accelerated Capture’, described as the most powerful processing system in its EOS R line up so far, claiming not only faster but also more precise AF. Deep learning technology in combination with Accelerated
Capture is what has allowed such improvements, says the brand. Also putting this kit at the cutting edge are Action Priority modes specific to the sports of football, basketball and volleyball, with the camera able to ‘read’ those three different activities and analyse several players at the same time. A registered people mode in both the R1 and R5 Mark II gives priority of focus to ‘important’ people in the scene using AI face recognition, prioritising up to 10 faces at a time.
With 8.5 stops of image stabilisation built in, improved white balance and metering in both models, plus deep learning up-scaling and noise reduction equivalent to two stops, it’s clear these premium models are packed with the latest tech. We’re also very interested in another first for the EOS series that allows uninterrupted video capture while stills are being taken, with video saved to one card and stills to the other. www.canon.co.uk
A SONY ZV TO ENVY?
The electronics giant played its cards close to its chest leading up to the July announcement of its new ZV-E10 II, telling journalists there was a new ‘content creator camera’ on the way and detailing most of its features, without naming it until news of its release was made public. The second-generation new back-illuminated 26MP APS-C sensor powered camera features a Bionz XR processor and has launched along with a new optically image-stabilised E PZ 16-50mm
f/3.5-5.6 OSS II standard
zoom kit lens at £290 SRP. An attractive and obvious sales pitch is that 74 compatible Sony E-Mount lenses can be attached to the new camera from the get go, with this new lens making it 75. Targeting ‘aspiring creators’ according to its manufacturer and aiming to bridge
the gap between consumers and more demanding users, further features include shooting 4K resolution video at 60fps or Full HD up to 120fps, improved AF with 94% coverage, 759 phase detection AF points, plus an improved image stabilisation system that’s available when shooting video. Sony suggests its Active Mode now works more effectively than on the earlier ZV-E10, enabling cinematic looking content straight out of the camera. There are now more video recording formats, with the ability to import ‘LUTs’, plus in terms
of framing a shot its vari-angle 3-inch LCD screen is now touch capable with an improved resolution of 1.037 dots. Its maker also claims that rolling shutter has been reduced and focus breathing compensation is supported. Potential customers further get an incamera time-lapse option and battery life has been improved by a claimed 50% in video mode, with a full charge delivering 610 pictures or 130 minutes of recording. Thanks to fast Wi-Fi connectivity live streaming is possible from the camera. Of course its maker is keen to point out that it can take great looking pictures as well as video, with 10 ‘creative looks’ available for both stills and video. There’s only an electronic shutter in use here, as opposed to a mechanical one; still this enables the camera to provide up to 11fps continuous shooting.
Described as ‘the ZV-E10 re-loaded’, the latest model has a body-only SRP of £950 or it’s £1,050 with the aforementioned kit lens. Sales started at the end of July, with the original ZVE10 we’re told remaining on the market alongside its successor for the time being. Sony’s current line up of content creator targeted cameras includes the ZV-1F, ZV-1 II, ZV-E10 and ZV-E1. www.sony.co.uk
ONE FOR ALL, AND ALL FOR TAMRON
Tell your Sony E-mount camera owning customers that Tamron’s UK and Ireland distributor Transcontinenta UK has let slip news of an all-new all-in-one zoom in the Tamron 28-300mm f/4-7.1 Di III VC VXD (right). Ideal for travel and everyday photography in measuring just 126mm in length and weighing 610g, the lens nevertheless provides a 10.7x zoom ratio. Swift and precise autofocus is claimed due to the optic’s VXD (Voice-coil eXtreme-torque Drive) linear motor focusing mechanism, as well as built in Vibration Compensation, denoted by the ‘VC’ in the model name, which it’s claimed helps to guarantee sharp results even when shooting handheld at 300mm in low light conditions, its broad focal range being useful for a wide range of subjects. Minimum object distance is 0.19m, while
a moisture resistant construction and a protective flourine coating to the front element help ensure this one’s built to last. The lens is available now at £879.99 SRP. Also new from the ever-busy third party lens manufacturer, and this time aimed at full frame Nikon Z system users, is the Tamron 50-400mm f/4.5-6.3 Di III VC VXD (right), an 8x telephoto lens. Your sales pitch here is that it’s both smaller and lighter than
conventional 100-400mm zoom lenses, yet offers a wider angle of view at its wide end when compared with such an optic. The lens’ length is 185.8mm, while it weighs 1,180g. A look at the model name should indicate that it’s again equipped with VXD and Tamron’s proprietary VC image stabilisation mechanism. Arriving at the end of September, SRP for this one is £1249. www.tamron.eu www.transcontinenta.co.uk
‘STAX OF WAYS TO CELEBRATE FUJIFILM’S 90TH
It’s no secret that a large part of the brand’s current success has been built on the popularity of its Instax instant print cameras. So in celebration of the manufacturer’s 90th year it’s announced a forthcoming limited edition Fujifilm 90th Anniversary Bundle that offers
its Instax Mini Evo model in a choice of two premium colours: Dark Silver and Titanium Gold (right). As well as the camera, purchasers get a strap, lens cap and camera case in special packaging for £199.99 SRP. Keep eyes peeled and on the below URL for more.
In addition to announcing the above package, the brand has launched a new Instax Mini Link 3 printer (left). SRP for this device is £114.99 in what’s described as three ‘on trend’ colours: Sage Green, Rose Pink and Clay White, with a matching case available for another £13.99. New features of the portable printer include Instax Air Studio which allows users to add ‘in the moment’ 3D AR effects while taking shots, including confetti, spotlights and sprinkles. There’s also an in-app Click to Collage mode, which allows users to capture a series of six images at three-second intervals and then select two, four or six fun snaps to print as a photobooth style collage, alongside the option to print from video. The printer itself features three LED lights on the front to provide status updates, and supports direct printing from
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BACK TO FILM SCHOOL… WITH CAPIX
Capitalising on the analogue photography revival, photo specialists have been busy contacting the experts at Capix Ltd, keen to take advantage of its product line up for shooting on film and developing the results. The lesson learnt is there’s profit to be made from doing things the traditional way, yet utilising today’s technology.
THE LATEST NEWS FROM THE DISTRIBUTOR IS THAT IT IS…
Seeking dealers for its KEKS light meters for fi lm cameras, including the KM02 & its ultra compact KM-Q sibling, PLUS the AGO fi lm processor, compatible with the Paterson Super System 4 development tank system
Taking orders for the Aura 35 professional fi lm scanner, expected Q4 and able to scan a large volume of fi lm quickly at outstanding quality. With an optical resolution of 4150 dpi or 24MP for 24x36, it can deliver scans 60 to 80x faster than existing devices
Receiving strong interest in the Colenta 20 BW 31-7 Tank ECO fi lm processor Its unique combination of advanced processor technology and Ilford chemistry expertise ensures it can effectively process a wide range of fi lms exposed at differing ISO speed ratings. A step change in professional B&W fi lm processing!
…all great reasons to take advantage of the analogue revival and boost custom for your own business.
the palm-sized Instax Pal digital camera, while featuring a USB-C port for convenient charging.
Launched alongside this hardware is a new Instax Mini film called Sprinkles with, as it sounds, an eye catching sprinkle pattern at £8.99 SRP, plus a free Instax UP! Smartphone App update for Instax users to digitally scan, import and organize their photos in one place. www.instax.co.uk
Dealers wanted! Get in touch with Capix NOW on 01480 472233 or email info@capix.co.uk
PARTNERS IN TECH: HOLDAN EXPANDS PHOTO/ VIDEO PORTFOLIO
The photo trade will want to sit up and take note at the news that the leading distributor has partnered with photo and video accessory manufacturer PGYTech to expand on its own cutting-edge technology solutions…
Content creation as a term and genre has been big news for a while now, with those best known for photographic equipment increasingly expanding into video to meet growing demand – both product strands complementing each other perfectly on stockists’ shelves.
Those self same retailers and customers are now directed to the first fruits of a new partnership between leading tech distributor Holdan, a division of the Midwich Group, and photo and video accessory manufacturer PGYTech
The collaboration sees the proactive, forward-thinking Holdan become the exclusive UK and Republic of Ireland distributor for PGYTech’s innovative products aimed at professional and amateur photographers, videographers and content creators.
For those not already in-the-know, PGYTech offers an array of accessories designed to enhance the creative capabilities of drones, action cameras and traditional camera systems. Offerings include versatile camera cages and precision engineered filters, its broad selection ensuring there is a product to meets the needs of users of differing skillsets.
A PARTNERSHIP BUILT ON QUALITY & VALUE
“This partnership complements our strategy of developing a comprehensive scene-to-screen portfolio,” explains Holdan Head of Technology, Kriss Hampton-Joyce. “PGYTech’s innovative products stand out for their exceptional build quality and outstanding value, covering everything from drone and action cameras accessories to camera bags, as shown here, alongside photography gloves and more.”
In collaboration, Holdan’s distribution network will ensure PGYTech’s comprehensive product line up reaches a wider audience, and is strenuously backed up by Holdan’s own renowned
customer service and support. The result is that content creators will get the tools they need to release the full extent of their creative potential.
Said tools aimed at enhancing the functionality and versatility of traditional camera users’ set ups include high quality mounts, cages and filters. There is also a plentiful array of intuitive, easy access camera bags and backpacks suitable for travelling, cycling or walking, making them a perfect accessory for vloggers.
perfect fit: PGYTech’s Regional Sales Director Alex Chen praises Holdan’s professionalism and reliability, feeling it can get its bags, mounts and accessories (shown below) in front of new customers
“This partnership complements our strategy of developing a comprehensive scene-to-screen portfolio”
Holdan Head of Technology
Kriss Hampton-Joyce
Drone photography and videography has likewise been big business in recent years. Here PGYTech’s offerings include advanced filters, landing pads and carrying cases, all of which claim to improve the portability and performance of popular drone models. Getting the kind of shots that would not ordinarily be possible is also a large part of action cameras’ appeal. Here again PGYTech can offer a broad range of solutions, including robust mounts, protective cases and innovative attachments that expand the capabilities of action cameras to allow more adventurous shooting and engaging content.
PGYTech’s Regional Sales Director Alex Chen concludes: “Holdan’s professionalism and reliability makes it one of the most renowned distributors in the UK. And thanks to our superior product quality and one-stop service, we’ve quickly become a well-known brand in the photography industry.
“Both of us maintain very high standards and shared values. Holdan has successfully led many brands to success and joining forces is a significant step for PGYTech as we expand our footprint in the UK and Ireland. We’re confident that Holdan’s expertise, extensive network and quality of service will help us reach new heights and better serve our customers.”
To be ready to meet expected demand, members of the trade wanting more information, or to order in stock of PGYTech products via Holdan, should get in touch now via 01457 851000 or sales@holdan.co.uk www.holdan.co.uk www.pgytech.com
A
Leica extends its appeal
The premium brand has unveiled what it is calling a classic telephoto zoom for its SL system users in the Vario-ElmaritSL 70-200 f/2.8 ASPH, along with the separately available Lens Extender L 2.0x. When used in tandem with the lens, this 220g accessory boosts the focal range to an equivalent of 140-400mm. Said to possess ‘excellent image stabilisation’, the optic has obvious appeal for those customers capturing event, sports and nature photography, while it will likewise appeal to those shooting portraiture. Construction is comprised of 20 elements in 15 groups, including three lenses with aspherical surfaces – all designed to deliver razor sharp detail right into the corners at all focal lengths. Protected against dust and water splashes, the build is a mix of magnesium and aluminum, while the size of the lens itself is claimed to be unobtrusive at 207mm in length and 89mm in width. It weighs 1540g without the lens hood. Such perfection doesn’t come cheap however and SRP for the lens is a cool £2,780, while the lens extender is another £800. www.leica-camera.com
TIPA GIVES BPI READERS THE CHANCE TO WIN
You’re all invited to participate in a Worldwide Readership Survey from TIPA, the global Technical Image Press Association of which this magazine is a proud member.
Here’s a chance to join readers from four continents in helping shape a picture of the photo and imaging world today… in a fact finding mission that will, in turn, help shape the future of your favourite publications and websites.
As a carrot and thank you for taking part, you’ll be entered into a random draw conducted by an independent notary with the chance to win a host of great prizes worth almost €8,000 in total.
Goodies include a Nikon Z f and Nikkor Z 40mm f/2 SE lens kit; the Sony A6700 and E PZ 16-50mm f/3.5-5.6 OSS lens; a Canon EOS R100 and RF-S 18-45mm f/4.5-6.3 IS STM plus a BenQ
SW272U monitor as well as vouchers from Retouch4me, WhiteWall and Pixum. Be part of this important survey by heading to the direct link below. www.tipa.com/reader-survey/
BANK ON THE POWER OF PHOTOGRAPHY
Although the manufacturer may be better known for its gimbals and stabilisers, also new via distributor Transcontinenta UK this month is a Zhiyun Molus 130W Power Bank, promising to provide long-lasting power to photographers, videographers and content creators when out shooting, filming or travelling.
The power bank has three outputs including 2x USB-C and 1x USB-A that can power LED lights and other devices with compatible connections. In fact with an output power of 130 watts the selling point here is the fact that it can power three devices
simultaneously, with different power configurations possible depending on the number of devices to be powered. It also boasts two power modes with Mode 1 said to prioritise maximum power output while Mode 2 claims to optimise a balanced power distribution. What’s more the power bank is said to be easily attachable to a tripod with the aid of an installation strap that comes supplied. SRP for the power bank is £84.99. www.zhiyun-tech.com
FLASH NEW IDEAS FROM NEEWER
A specialist lighting manufacturer with a comprehensive array of product, Neewer could just be your newest one-stop shop when it comes to getting creative with light. BPI News explores its latest ‘hero’ products
If you went to June’s Click Live! Trade Show then, like us, you will have encountered the illuminating sight of the Neewer stand, showcasing all manner of engagingly creative, light-shaping products.
So what to focus on first? Worth singling out from the lighting manufacturer are a couple of items in particular: its latest on-camera flashgun in the Neewer Z2, plus the Q4 TTL flashlight. The Z2 TTL Round Head Flash Speedlite (right, above left & below) comes in three different models. It offers compatibility with Sony’s popular camera range in its Z2-S iteration, for Canon as the Z2-C, and for Nikon as the Z2-N. A Z2-F model for use with the Fujifilm range is set to release at the end of this year.
is a rechargeable lithium battery good for up to 480 full flashes. The battery can be fully charged in around 3.5 hours using the supplied charger. Extending creativity further Neewer’s portable Z2 is compatible with a wide variety of light modifiers and is intuitive to use out of the box, thanks to an improved user interface display. With a 2.4G wireless Q system built in, it can be used as a master/slave flash to control other system flashes. Impressively, transmission range is up to 100 metres when there are no obstacles. Another obvious advantage when it comes to the Z2 is that it can be used with a wide range of other Neewer accessories. These include clamps, brackets, diffusion dome, collapsible speedlite flash diffuser softbox, plus many more. The only limit is the photographer’s own imagination. The flash retails at £209.99 SRP.
MAKING LIGHT WORK FOR THE TRADE
handle provided, this compact rectangular shaped flash with rounded corners measures 18.5x15.4x21.2cm and weighs 2.24Kg. This ensures it offers space saving portability while remaining compatible with Bowens’ mounted accessories. In fact thanks to its Bowens mount, users can connect the monolight to light modifiers including reflectors, light diffusers, parabolic softboxes, conical snoots and beauty dishes.
With a 1.5 second recycling time, it boasts 76 watts of flash power and a stable 5600K-colour temperature. Adopting a circular Fresnel head for even, soft and natural lighting effects, there’s the creative flexibility of bounce angles between 0° and 330° horizontally and from -7° to 120° vertically. A popular use for this one is as a modeling light, with flash duration between 1/180/ sec and 1/20000/sec selectable. Auto/manual zoom control also means the flash range can be set to match a 28mm to 105mm focal range. Further revealing the product’s flexibility, dual modeling lights are provided, as
An alternative higher end option is the Neewer Q4 400Ws 2.4G TTL Flash (right & above right), with a Guide Number of 72. With a lithium battery capable of providing up to 400 full power flashes from a full charge, this device features a 30W LED modeling light and supports TTL, wireless triggering, high speed sync and front/rear curtain sync, while boasting a recycling time of just 0.01-1.2 seconds plus a flash duration of between 1/209-1/10989/ sec. The flash can be powered via an included UK mains adapter. Like the Z2-S, the battery here is fully charged in around 3.5 hours. With a convenient top mounted carry
In terms of compatibility the flash can be used with Canon E-TTL II, Nikon i-TTL and Sony TTL automatic flash systems, with the Q4 boasting the option of three flash modes: TTL, Manual and Multi (Stroboscopic). Manual adjustments can be made to power, the modeling light and first/second curtain sync, while it fully supports flash exposure compensation and 1/8000/sec high-speed sync. Furthermore its built-in 2.4G wireless Q system and masking function works with optional QPRO triggers featuring five groups and 32 channels for easy connection. With full TTL support offered, control is provided up to a distance of 100 metres.
A degree of future proofing is additionally provided with the option of firmware upgrades via USB Type C port, while as well as an included power cord, handle, lithium battery and standard reflector, a handy carrying case is provided. At a suggested retail price of £449.99, this one is both powerful and capable. For more information about Neewer’s product line up and its latest good deals, please visit https://uk.neewer.com
Those making a trade/business enquiry should get in touch now via vip-support@neewer.com
ELINCHROM’S STRONG PARTNERSHIPS LIGHT WAY AHEAD
Elinchrom continues to innovate when serving UK dealers and their customers. With direct-to-trade distribution established at the start of the year and a dedicated service centre opened this summer, its strengthening partnerships and events sponsorship benefits all parties – so get involved!
Nothing sells a product better than allowing curious customers to get hands on, while being educated about its features and possibilities by a knowledgeable member of the team who knows the kit inside out.
Getting up close with dealers and their customers via brand-led training and sales days is what Elinchrom’s UK Technical Director Simon Burfoot and Sale Director Mark Cheetham have been doing since the brand altered its distribution strategy to deal direct with retail at the start of this year. By partnering with the likes of Clifton Cameras, Camera Centre UK, Wex Photo Video, Wilkinson Cameras, Park Cameras, the Flash Centre, SRS Microsystems and CVP to name a few, Elinchrom has been raising levels of awareness and enthusiasm to the benefit of both parties – with the ultimate aim of driving custom to the stores. The lighting specialist’s products and the brand as a whole is now firmly back in front of people and being talked about.
GREAT PRODUCTS = GREAT PARTNERSHIPS
Alongside working directly with dealers, Elinchrom has been supporting and sponsoring recent photographic events and workshops in conjunction with Creativity Hub (creativityhubevents.com). In this way it’s able to get kit directly into the hands of photographers and have them using it.
Last month it leant its lights and expertise to a model shoot based around the theme ‘Flora’ (see images on this page), while this month it’s partnering again with the events company for a Portfolio Playday on September 20th, plus a Femme Fatale Workshop (21st-22nd). Looking just a little further ahead Elinchrom is again partnering with Clifton Cameras for a Studio Lighting Event on September 26th, making for a busy and productive period. Such activity underlines and illuminates
Elinchrom’s support for the photographic community and trade. By ensuring photographers have hands-on access to high quality lighting and expert knowledge, it’s fostering creativity and boosting skillsets, making photographers more likely to keep using Elinchrom products when continuing their journey. Via its creative business partnerships, the lighting expert is providing the opportunity for increased interaction. But alongside inspiration there is innovation to go with it. A case in point is Elinchrom’s core trio of the ONE off-camera flash,
Beauty in a flash: Elinchrom’s UK team are right now putting lighting solutions directly in the hands of photographers, making sure they continue using the products going forward. The company is actively open to collaborating with and supporting all resellers and partners, so do get in touch!
the more powerful THREE off-camera flash and the FIVE, a 522-watt battery powered monolight. As we noted in our item about Elinchrom’s newly established UK service centre last issue, its location at Expressway, 1 Dock Road, London E16 1AH London is no accident, the city being a region in which a sizeable percentage of existing and potential customers are located. It’s all about people interacting with the latest equipment and receiving professional guidance. It’s clear from the above that becoming an Elinchrom dealer or partner is a gateway to illuminating opportunity and profit for all parties. The company is actively open to collaborating with and supporting all resellers and partners, building and reinforcing strong relationships within the photography industry. Accessibility of kit enhances the reach of its products, ultimately ensuring more photographers can benefit from Elinchrom’s cutting edge lighting solutions. Get in touch with the team now to feel the benefit.
To enjoy attractive margins, order in demo stock and talk to the team about workshops and events at your own store, contact: support@elinchrom.co.uk or 0333 358 2444.
www.elinchrom.co.uk
EXCITEMENT ‘MOUNTS’ FOR SIGMA’S CANON RF LENSES
Sigma has six Canon APS-C mirrorless compatible lenses on the way. Here’s why you should be stocking, using and selling its first arrival in the 18-50mm f/2.8 in anticipation of the rest
As originally teased back in BPI News June, Sigma has announced six of its own lenses for Canon’s APS-C sensor equipped RF Mount cameras, arriving this autumn and winter.
Although we don’t have exact release dates for each one as yet – and there’s no word on optics for Canon’s full frame sensor models – the first option for its APS-C cameras in the Sigma 18-50mm f/2.8 DC DN is available now. At £479 SRP, it sits within its maker’s ‘Contemporary’ line up.
Described as a large aperture standard zoom lens that need not ever leave your customers’ camera, thanks to it being light, bright and exceptionally sharp, this one is very much the everyday workhorse.
In order to optimise AF drive communication speed, Sigma has developed a control algorithm specifically for its Canon RF Mount interchangeable lenses. Additionally, the lens supports Servo AF, plus incamera aberration correction on certain models. Enabling use in a variety of climates, the mount is rubber sealed.
It’s worth also reminding dealers and their customers that Sigma offers a Mount Conversion Service, converting other existing mounts of the Sigma 18-50mm f/2.8 DC DN ‘Contemporary’ to the popular Canon RF Mount.
AGILE & ADEPT FOR DAILY USE
Further features of this compact bodied zoom include a 35mm equivalent range of 28.8mm to 80mm. Plus, with a constant f/2.8 aperture throughout its zoom range and a minimum focusing distance of 12.1cm, this compact tool enables the shooting of close ups, while its compact build enhances the existing portability of Canon’s APS-C mirrorless cameras. Claimed as the smallest and lightest lens in its class, with a length of 74.5mm and a weight of 300g, the lens construction here comprises 10 groups of 13 elements, including one
The first of six: Compatible lenses are on the way from Sigma for Canon’s APS-C sensor equipped RF Mount cameras, with the 18-50mm f/2.8 DC DN (shown above and below with sample images) the first to make it to market
SLD (Special Low Dispersion) and three aspherical lenses. Included as standard are a lens hood, front cap and rear cap. As keen observers will be aware, due to follow on from Sigma for the Canon RF Mount from this autumn onwards are a further five options in the 1018mm f/2.8 DC DN, 16mm f/1.4 DC DN, 23mm f/1.4 DC DN, 30mm f/1.4 DC DN and 56mm f/1.4 DC DN. In addition to what’s promised to be a very fast AF performance, these lenses also support AF-C, in-camera aberration correction and in-camera image stabilisation. Specifically, the 10-18mm is described as the world’s smallest and lightest ultra wide angle zoom for APS-C cameras, while the 16mm is said to combine exceptional f/1.4 brightness with a compact body. The same is true of the forthcoming 23mm, meaning it’s a good option for carrying around every day, while the 30mm similarly promises an outstanding optical performance. Finally the 56mm is described as a compact, lightweight and remarkable option for anyone needing a mid tele lens for APS-C mirrorless.
“We know dealers and their Canon RF Mount owning customers have been asking for these lenses for a long time,” observes Sigma UK General Manager Paul Reynolds. “So we’re sure that our retail partners will want to order sufficient stock to meet high expected demand.” Contact your local Sigma rep for more now to get ahead of the curve – and your competition.
Sigmauk.com
CINEMATIC FOR THE PEOPLE
Just in time for this issue, Canon has whipped the covers off a new Cinema EOS C80 camera, and announced a new lens in the RF 28-70mm f/2.8 IS STM, which it calls its first more affordable, fast lens for full frame cameras.
This new optic takes Canon’s RF lens line up to 52 dedicated offerings in total and is aimed at ‘entry level’ full frame Canon users of the likes of its EOS R6, R6 Mark II, R8, RP and R, who are “looking to upgrade from their kit lens” according to Canon UK Product Specialist Mehdia Mehtal.
The standard zoom lens is further described as compact and lightweight at 490g in weight and less than 10cm in length and ideal for low light shooting. Its optical image stabilizer provides the equivalent of 5.5 stops, while, when used with Canon cameras that have their own in-body image stabilisation users can enjoy the equivalent of 7.5 stops. With a water-sealed build, it offers focusbreathing correction and an STM motor for fast and quiet AF. “Great for portraits, landscapes and travel as well as video,” according to Mehdia, sales are due to start September 27th at £1,244.99 SRP.
Hot on the gears of the EOS C400 launched at the start of June comes a second Cinema EOS in almost as many months in the new C80, which we’re told inherits quite a lot from the C400.
Described as the ‘next generation’ of Cinema EOS, it most closely follows on from the C70, which it’s said will remain available on the market for the time being but may see a price decrease. The C80 features a new 6K full frame back illuminated stacked sensor for 6K 30P Raw shooting or 2K up to 180P or 4K up to 120P, plus a compact and lightweight design (that’s actually just slightly heavier at 1,310g and taller than its forebear), meaning it can be used handheld or on a gimbal or drone.
This new iteration also gets an added Ethernet terminal and VR compatibility as well, while LCD screen brightness has been increased. Described very much as a ‘video focused’ camera, there is nevertheless the ability to grab frames from video if required. With sales expected from the second half of November, SRP is £5,339.99. www.canon.co.uk
MORE SIGMA LENSES LAND SEPTEMBER
Joining the already released 18-50mm f/2.8 showcased on page 11 of this issue are two further third party lenses in the full frame Sigma 28-105mm f/2.8 DG DN ‘Art’ (below) plus the Canon RF mount compatible Sigma 1018mm f/2.8 DC DN ‘Contemporary’ (right) for its APS-C sensor mirrorless models. Both are scheduled to go on sale from September 26th.
Described by the brand as ‘not just another’ standard zoom lens, its 28105mm f/2.8 for the Sony E-Mount and L-mount has a wide-angle-totelephoto reach and is said to be one of the most versatile optics on the market for mirrorless systems. From low light landscapes to portraits with beautiful ‘bokeh’ effects, we’re told this lens can handle it all. Clarity and sharpness is promised courtesy of a rugged dust and splash proof construction that incorporates FLD, SLD and five aspherical elements. Making it an all-rounder for both stills and video shooting is high speed AF, an aperture ring,
and a body said to be compact and relatively lightweight at less than 1Kg. Suggested retail price for this one is £1399.
The 10-18mm f/2.8 by contrast is being pitched as the world’s smallest and lightest ultra wide-angle zoom lens for APS-C cameras at the time of writing. It’s claimed the lens features a unique aspherical element that reduces overall size while enhancing image quality, while featuring a newly
developed push-on petal type lens hood. Minimum focus distance is 11.6cm, while the optic weighs a very manageable 270g. Sigma suggests this means it can be utilised by videographers wanting to mount camera and lens on a gimbal, as fast AF and minimal focus breathing are further promises. With the Canon RF version coming in at £649 SRP, it’s worth noting the same lens is also available for L-mount, Sony E-Mount and Fujifilm X mount systems. www.sigmauk.com
©Herve Rannu
©Reina Kanamori
BIG PRINTS = BIG PROFIT WITH THE DPS GROUP & EPSON
Harness potential revenue from the millions of photographs taken over the summer and install Epson re-seller the DPS Group’s large format SC-P20500, P7500 & P9500 printers to take full advantage
Are your ambitions big when it comes to harvesting potential revenue from print? If the answer’s yes, then making a sizeable contribution at a generous 64-inches is the workhorse-like Epson SureColor SC-P20500. Announced at the start of this summer and still fresh to the market, its relative newness should enable you to get a head start on competitors’ offerings.
If that sounds too big of a deal then also make a point of seeking out the existing 12-ink SC-P7500 and SCP9500 large format printers, which by contrast are positively minimalistic at 24 inches and 44 inches respectively. Naturally all three devices are available now to the photo trade via official Epson reseller the DPS Group, allowing retailers and mini labs to make headway with print sales this autumn.
As a step up from these two existing models, like them Epson’s 64-inch SCP20500 behemoth boasts a 12-colour UltraChrome PRO inkset and is more squarely aimed at anyone seeking to profit from printing posters, fine art and indoor signage. It utilises the same PrecisionCore MicroTFP print head as the SC-P9500 and P7500 and similarly can deliver impressive print speeds. A further advantage concerns productivity, in that this new printer requires half the number of ink changes its predecessor did. This is thanks to generous 1.6-litre ink bags, enabling fewer user interventions.
Go big or go home: Profit from print this autumn with Epson’s new workhorse 64-inch SureColor P20500 printer as shown above, or go for the slightly more compact but eminently profitable 44-inch SC-9500 (directly below) or 24-inch SC-P7500 (bottom left), each available via the DPS Group
“Let us help you install Epson’s latest large format printers to harness the potential revenue from print this autumn”
DPS Group MD Maneesh Patel
Of course, not everyone has the need to go as big as 64-inches and that’s where the alternatives come in. Epson’s pre-existing 24-inch SCP7500 and 44-inch SC-P9500 12-ink printers boast a solid construction plus again the ability to print on a variety of materials, including fine art paper, canvases and photo paper. Delivering speed as well as reliability, the provided print heads use up to 800 nozzles for each colour, producing accurate dot placement and eliminating
misprints. They’re also claimed as being 4.3x faster than prior generations.
As mentioned, these two smaller alternatives utilise Epson’s 12-colour UltraChrome PRO ink set with K3 technology. The promise here is its maker’s widest ever colour gamut with 99% Pantone coverage and exceptional dynamic range. Inks can be individually replaced if they run low, and again a 4.3-inch touch panel LCD allows for a range of configuration options.
“Epson’s triple whammy of latest large format models offer improved productivity while providing the high quality output the series is acclaimed for,” enthuses DPS Group MD Maneesh Patel. “The potential to profit from photo printing in-house this autumn and winter has never been higher. The message of ‘go big or go home’ couldn’t be clearer.”
Let Epson and the DPS Group equip you with the tools to maximise the potential of print for your business this autumn. Get in touch NOW via sales@dpsb.co.uk or phone 020 8466 7230 to discuss your large/wide format print requirements.
www.thedpsgroup.co.uk www.dpsb.co.uk
READY, SET, GOPRO
Tell your thrill chasing customers that the ever-popular action camera series has a couple of new models heading our way in its new flagship GoPro HERO13 Black (below) plus brand new entry level HERO (right) Unsurprisingly its top-end model claims to put professional quality in users’ hands, with no fewer than seven new features including 13x Burst Slo-Mo, up to 40% faster WiFi, broadcast standard Hybrid Log Gamma (HLG) HDR video and what’s claimed to be a 10% more powerful battery. There are also three ways to mount the camera including snap and go magnetic latch mounting, while audio capture can be fine tuned via true-to-life sound or a Voice setting that enhances vocal clarity. For those wanting to get even more hands on, there are more custom preset options this time around. SRP is £399.99 for the standalone camera, or there’s a bells and whistles Creator Edition complete with a Volta Power Grip, Media Mod and Light Mod for £599.99 SRP. Additionally customers can choose to add further extras in compatible waterproof and scratch resistant HERO Black series lenses to their purchase. These comprise the Ultra Wide
Lens Mod for £99.99 that transforms the HERO13 Black into a POV camera with 177° field of view; the Macro Lens Mod at £129.99 that brings objects up to 4x closer than the standard GoPro lens and as close as 11cm; the Anamorphic Lens Mod at the same SRP that allows for a widescreen 21:9 aspect ratio; plus the ND Filter 4-Pack at £69.99 for those wanting to add a motion blur type effect. By contrast with the flagship model, GoPro’s simplest-to-use starter option in the HERO arrives at £199 SRP and is claimed to be perfect for those on a budget while weighing just 86g, which we’re told is the same as a sharepack
of chocolate buttons. Despite being the entry option, it allows for waterproof recording to depths of five metres, while featuring a touchscreen LCD, one button mode control, plus 4K and 1080P HD video recording. We can also capture 12 megapixel photos or slow things down with 2.7K 60fps recording. Users can alternatively grab 8MP stills from a 4K video sequence using GoPro’s Quik app, which can also be used to smooth out any bumps in video footage. Finally a long lasting Enduro battery claims to provide up to 100 minutes of highest quality video from a single charge. www.GoPro.com
REFLECTED GLORY FOR NIKON
The brand has released a short promotional film it’s claiming as inspirational – Proud Reflections –that was shot on its Nikon Z8 and Z9 cameras. To shoot the opus, it joined forces with Nikon Ambassador Carolyn Mendelsohn and former England Rugby player Heather Fisher. We’re told the story aims to celebrate identity and self-expression via the power of photography, with Carolyn’s video following Heather on a mini road trip to revisit significant places and defining moments from her past.
Nikon Northern Europe Marketing Director Julian Harvie says the film “highlights the power we can all take from a positive framing of diversity and inclusivity. Nikon is proud to have invested in the production of this poignant film.”
Heather Fisher adds: “The camera became a vital tool to give
me agency and help express my own individuality. Carolyn truly has the rare ability to capture people’s nuances and embellish them through her lens.”
The short film can be viewed now on Nikon’s YouTube channel: www.youtube.com/watch?v=h41H-78a_t0 www.europe-nikon.com
FUJIFILM X-T50
Does this solid build yet portable workhorse of a mirrorless APS-C sensor incorporating camera prove capable for street and travel photography, in delivering image quality comparable to what we’d have expected from a DSLR?
We’ve long been fans of Fujifilm’s X-T series of solidfeel, metal build yet portable mirrorless cameras, believing them to be pretty much everything a keen amateur photographer would need, with the ability to swap out lenses, add flash and accessories to further enhance creativity if needed. OK, so they don’t deliver instant hard copies – you’ll need the same manufacturer’s amazingly popular Instax series for that – but we rarely find the series lacking.
When we headed off on our first family holiday to Japan in four years, the latest, fifth generation iteration in the X-T50 seemed a sensible suggestion for a decent quality yet still relatively portable camera to pack that would produce results worth cherishing later. Feeling reassuringly chunky in the hand, the camera weighs a manageable 438g and is equipped with a back illuminated 40.2 megapixel X-Trans CMOS 5 HR sensor plus X-Processor 5 and five axis image stabilisation, the latter said to provide the equivalent of 7 stops. Although providing plenty of manual control for those who want it, newly added to the top plate shooting mode dial for swift and direct access and implementation are the brand’s unique Film Simulation effects. These allow users to quickly switch between various visual enhancements unique to Fuji and pretty much just point and shoot.
MINIMAL EFFORT, GREAT RESULTS
For photographers who really enjoy drilling into the nitty gritty, ISO125, previously only available as an extended ISO option, is now the new normal
yet compact: the solid feel Fujifilm X-T50 has been built to last, yet shouldn’t cause back or neck strain if carrying it around all day with the likes of its XF 16-50mm f/2.8-4.8 R LM WR lens attached, as here
setting, while also worth mentioning is that the X-T50 incorporates an AI based subject detection AF developed using deep learning technology that can detect animals, birds, cars, motorcycles, planes, trains, insects and drones. In real terms, if your customers point this camera at a subject and squeeze the shutter release, they can do so with the confidence that they’re potentially going to be getting a great result back.
A wide range of subjects: our body and lens combo proved adept at capturing close ups, landscapes and portraits, and all without needing to change the catch-all lens on the front of the camera
As we reported back in our BPI News June edition, the X-T50 comes in a choice of the standard black we had to play with, or silver or charcoal silver body colour; each at the asking price of £1,299 SRP. The camera also comes available in two kits, either including an XC 15-45mm f/3.5-5.6 OIS PZ lens at £1399 all-in, or £1649 if bundled with the brand new XF 16-50mm f/2.8-4.8 R LM WR lens, which is the exact standard zoom lens we had to field test here, and which
proves adept at accommodating and rendering most subjects thanks to its 24mm to 76mm equivalent focal range in 35mm terms. So in practice it can be left attached to the camera ready for that decisive moment to present itself. Coincidentally for those of us looking for a travel companion, or an option for shoot from the hip street photography, it’s also the lightest weight lens in the Fujifilm XF zoom lens range at approximately 240g, while being weather resistant and able to operate at tempertures down to -10°C.
With a lens construction involving 9 groups and 11 elements, including three aspherical and three ED lenses, it boasts a decent close up capability too. SRP for the lens bought standalone is £699, so going for the camera body plus lens kit is the sensible option for newcomers.
www.fujifilm.co.uk
Chunky
