A City Centre Made to Measure Deventer, The Netherlands (1998-2003)
For the Municipality of Deventer, Bureau B+B created an integral vision for the city centre. The plan was all-encompassing: from an urban design vision of the city centre’s future to an elaboration at the detail level. The vision had the task of helping to strengthen the competitive position of the former Hansa city in respect to living, work, culture, food services and tourism, this through the creation of a striking visual quality that would be unique to Deventer. This meant not only brightening-up the city centre’s worn out shopping district, but clarifying its important structural elements as well. The city’s waterside location was, according to the firm, a key aspect. Connections between the city centre and the waterfront were restored, resulting in improved routing for the nuclear shopping apparatus. To strengthen orientation and the characteristic urban structure, B+B unified the fragmented old church district in the middle of the city centre, yielding a large space
with its own unique character. The public space, with its special pavement, lighting, street furniture, greenery and advertising policy, constitutes the connecting factor. The vision took as its starting point the strengthening of the city centre’s four different identities: the mediaeval city, the nineteenth-century city, the Singel promenade and the IJsselkade quay. Each ambiance has its own special concept. In the shopping district, the attractive historic façades form the basis for the public-space concept. A head-to-toe approach to the façades, taking full account of the street, determines the approach to the design of shop fronts, the placement of advertisement and signs, public/special lighting and displays. B+B gives highest priority to the quality of each building individually, underscoring this by means of the paving, for centuries an essential element in the appearance of Deventer’s streets, but now almost entirely gone. The ‘made-to-measure’ paving that is added –
Type: City Centre, Public Space, Architecture Client: Municipality of Deventer
Designteam: Bureau B+B stedebouw en landschapsarchitectuur
Program: Shopping streets, facades, advertising and display policy Surface: 19.000 m2 (vision 40.000 m2) Budget: € 7.000.000,-