Boutique Magazine February 2022 by BPM008

FEBRUARY 2022

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 135

Spring to life

Business-boosting tech AW22 outerwear brands Loveone’s Cathy Frost Dopamine dressing

Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com

EDITOR’S LETTER

Joys of spring

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT FACILITIES MANAGER Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 515288 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Lily and Me; Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com

he start of a new buying season has provided a muchneeded return to normality following a long period of covid-induced uncertainty. Buyers have been flocking to in-person trade shows and showrooms around the country over the last few weeks as the ease in restrictions improves the general outlook for the season ahead. Occasionwear is expected to boom in SS22 as plans for weddings, race days and special events look far more certain. Likewise, bookings for summer holidays have risen and retailers are preparing (and hoping) for an influx in interest for suitcase essentials and beachwear. Another key trend destined for big things this spring is ‘dopamine dressing’ – AKA wearing clothes that make you feel good. Many brands are reporting a rise in interest for bright colourways and prints. So, if you’d like some inspiration, don’t miss our round-up of happy womenswear on pages 56-57. If you didn’t manage to see all the collections you wanted to for AW22, fear not: we’ve also got a wealth of new season buying ideas throughout this issue. Firstly, our new collections feature uncovers a range of exciting launches (page 34) while we also highlight some chic and functional outerwear brands starting on page 40. Elsewhere, British brand Capri has re-branded as Capri London for SS22 and we reveal the story behind its new sustainable direction on pages 70-71.

Plus, womenswear label Pomodoro is celebrating a very special milestone this year. Turn to page 48 to discover how founders Noreen and Hemant Puri are marking the occasion. Last but not least, we’ve overhauled our website this month for those of you looking for a more regular fix of industry news, opinions and launches (visit us at boutique-magazine.co.uk). Meanwhile, entries are now open for the Boutique Star Awards 2022 – turn to page 15 to find out everything you need to know. Good luck! Gemma Ward, Editor Follow us on Instagram @boutique.magazine

Happy days STOCK UP

GIVE YOUR CUSTOMERS AN INSTANT SEROTONIN HIT WITH THESE BRIGHT SS22 FASHION PICKS

s the world pulls itself out from the depths of a pandemic, dopamine dressing is a key trend for SS22. The catwalks were awash with rainbow hues as designers focused on feel-good fashion. So from sunny emblems to vibrant colourways, this round-up of bright clothing will bring happiness to your boutique…

STOCK UP

DRESS PEOPLE TREE £POA

BRITISH WOMENSWEAR BRAND POMODORO MARKS ITS 30-YEAR-ANNIVERSARY WITH CELEBRATORY AW22 COLLECTION

LIPS EARRINGS SCREAM PRETTY £8.50

T-SHIRT PEOPLE TREE £POA

BILLY BOILERSUIT SUGARHILL BRIGHTON £26.80 MAGGIE T-SHIRT SUGAHILL BRIGHTON £10.70

DRESS PEOPLE TREE £POA

HOODIE SHEEP INC £POA

JEANS SCOTCH AND SODA £POA

JUMPSUIT LEE JEANS £POA

JEANS LEE JEANS £POA TRAINERS SANTE + WADE £POA

NOAH SWEATSHIRT SUGARHILL BRIGHTON £19.30

rom humble beginnings in a Paddington basement office, Pomodoro was founded by husband-and-wife team Noreen and Hemant Puri in 1992. A chartered accountant by trade, Hemant had the foundation for the financing and management side of the business while Noreen combined her economics degree and eye for style to lead design and marketing. Throughout its 30-year history, Pomodoro has evolved from niche label to fully fledged fashion brand. Today it boasts a loyal customer base and year-round product launches, offering co-ordinated collections that mix key knitwear and jersey pieces with eye catching prints. Over the years, Pomodoro has held a strong presence in independent boutiques and department stores throughout the UK alongside an ever-expanding stockist base across the EU and US. However, it remains a family business at heart with its key milestones intrinsically linked with the personal achievements of its founders.

of the guests at our wedding were in some way connected to the fashion industry. As it was a destination wedding in Egypt, we even shot our brochure on location.” Pomodoro’s success is driven by its founders’ passion for the business as well as their innate understanding of their customer’s needs. “Our recipe for success is definitely the fact that we love what we do,” says Noreen. “We both have an immense passion for our industry, the people who are involved in it and the product itself. It’s a wonderful thing when a career and a passion come together.” She adds: “With the recent challenges of Brexit and the pandemic, we have needed to constantly revaluate what we do and how to make it easier for customers. The changing landscape of buying behaviour has prompted us to provide as much digital sales material as possible from video footage showcasing our entire collection to virtual sales presentations and catwalks enabling us to reach out to our customers near and far.”

Personal touch

It’s a celebration

“In many ways our personal milestones and that of the brand are one,” says Noreen. “Getting married in 1999 was a significant milestone as our wedding became a talking point in the industry at the time. Over half

PLATFORM CLOGS CROCS £POA

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BRAND SPOTLIGHT

3o years of style

SHIRT LEE JEANS £POA

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As the brand looks ahead to the future, its founders say they are also reminded of the many valued relationships that have made the last 30 years a success. “Our anniversary isn’t just a celebration of our success

- it’s a celebration of the long-term relationships that we have built with our customers, team members and sales force,” says Noreen. With this in mind, Pomodoro’s AW22 collection is all about celebrating life. The range features a riot of vibrant colours from bold shades of pink, blue, green and red to muted pastel pink and duck egg. Buyers can expect to see strong knitwear pieces, stylish jeans and stunning prints in eye popping colourways that will bring joy and excitement to shop floors.

CONTACT: Tel: 0208 961 4000 pomodoroclothing.com 48 | boutique. | FEBRUARY 2022

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Showing at INDX stand P380 & Harrogate Fashion Week Stand M47 www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

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CONTENTS

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RRP £62

RRP £93

RRP £62

0800 612 9009 www.carolccollections.com

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W E C A R E W H AT Y O U W E A R

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows FEBRUARY 2022 | boutique. | 9 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows

boutique. FEBRUARY 2022 |W1W GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London 8BD | 13 TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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Autumn/Winter 2022 London: 6th Feb - 17th Feb ‘22 Manchester: 20th Feb - 24th Feb ‘22 Apt Collections Int 0207 5803202 • claudia@aptcollections.ltd.uk • www.aptcollections.co.uk •

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aptcollections

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

BOUTIQUE STAR AWARDS 2019 RUNNERS UP

Entries now open for Boutique Star Awards 2022

ntries are now open for the Boutique Star Awards 2022 after a three-year hiatus. Following the success of its 2019 launch, this year’s competition includes five new categories with a winners’ party planned to take place at a brand-new Central London venue this November. The Boutique Star Awards are open to all UK-based fashion and lifestyle independents operating bricks-andmortar businesses as well as brands and industry insiders. Retailers can now enter six different categories including new awards Sustainable Independent of the Year and New Independent of the Year. These are joined by Womenswear Independent of the Year, Independent Group of the Year, Creative Visual Merchandising Independent of the Year and Social Media Strategy of the Year. A further seven categories are also open to suppliers including new awards Black-Owned Brand of the

Year, Sustainable Brand of the Year and Accessories/Footwear Brand of the Year. These join Agency of the Year, British Brand of the Year, International Brand of the Year and Fashion Distributor of the Year. Meanwhile, two nomination-only categories – Lifetime Achievement, and Newcomer – will be awarded to outstanding individuals working in the industry. “We’re so excited about the launch of our 2022 awards, especially after such a difficult period for the industry,” says Boutique magazine MD Julie Neill. “We’d like to invite all indies and brands to enter this year’s awards – regardless of size or turnover. We’re planning a big celebration of all the hard work that’s been achieved over these incredibly tough past two years and we hope the winners’ party will be something for everyone to look forward to. It’s so important that retailers and brands are recognised for all their fantastic accomplishments now more than ever.”

Entries are open now via boutiquemagazine.co.uk where indies and brands will be asked to write a short synopsis of their business and provide supporting evidence. The first round of entries will close at the end of May 2022 and a shortlist of finalists will be compiled by a panel of judges. The winners will be announced at the Boutique Star Awards winners’ party in Central London later this year. For a full list of judging criteria and competition rules please visit our website. The 2019 competition attracted a number of high calibre entries from indies including Psyche, Union 22 in Liverpool, The Edit and Energy Boutique in Stamford. Young Ideas in Derbyshire was the big winner of the evening, receiving three trophies for Womenswear Retailer of the Year and Independent Group of the Year as well as Multi-Channel Retailer of the Year for its sister store Henmores. FEBRUARY 2022 | boutique. | 15

FASHION FIX

Norfolk indie Artichoke inundated with online orders following mention on ITV’s Lorraine show Norfolk womenswear independent Artichoke received an avalanche of online orders last month following a mention on ITV’s Lorraine show. Stylist Mark Heyes included German brand Anna Montana’s Angelika Magic Stretch Jeans in a fashion segment last month, directing viewers to Artichoke’s online shop. Owner Sarah Simonds, who first started the business in 2014, says the feature sparked “in excess of 400 online orders.” It isn’t the first time Artichoke has been mentioned on the breakfast show. The store was first given national exposure four years ago after Lorraine’s researchers discovered the jeans via indie marketplace downyourhighstreet.co.uk. “The first time this happened four years ago it saved our bacon and my attitude towards selling online,” says Simonds. “We have gained all of our national exposure from Downyourhighstreet and it has literally transformed our business. Over time this has given us the courage to both develop and promote our own website, which is growing exponentially. This is admittedly from a very low base, but it is where our focus is now.” 16 | boutique. | FEBRUARY 2022

Discover the latest news and product drops at Boutique magazine online If you’re looking for a more regular fix of industry news, launches and opinions, boutique-magazine.co.uk is one of the best places to discover all the latest updates first. The site has been given an overhaul for 2022 and features a more streamlined aesthetic

with posts about new brand and product drops, retail analysis and insight, interviews and key virtual and in-person events. You can also view the digital version of the latest print issue and have a look back through Boutique magazine’s archives.

TOWFIQU BARBHUIYA ON UNSPLASH

Shoppers rein in spending amid rising concerns about finances A new study has revealed that 44 per cent of people in the UK have less money than before the pandemic. Moreover, 21 per cent are worried about job security while 37 per cent are feeling less than confident about parting with their cash. The findings are taken from Toluna’s Global Consumer Barometer Study, a regular index that taps into a community panel of 36+ million members. Its latest research surveyed 1,066 people in the UK. Rising energy costs are impacting shoppers’ spending decisions. A third (33 per cent) plan to spend less on

going out to eat this year to curb their spending while 32 per cent will opt for a cheaper holiday. Lucia Juliano, Toluna head of research, comments: “It’s clear that we’re living with the long-lasting impact of covid-induced repeated lockdowns, ongoing restrictions and uncertainty around the economy. Couple this with rising energy costs, inflation and other household bills and you have a perfect storm of financial worry and uncertainty. As the cost of living rises, people are choosing to spend less and save more, with insecurity around personal finances remaining high.”

FASHION FIX

Boutique

STINE GOYA

barometer INDUSTRY SALES FIGURES DECEMBER 2021 (VERSUS DECEMBER 2020)

Brands report strong orders at Harrogate Fashion Week Buyers braved windy weather conditions this month to attend the latest edition of Harrogate Fashion Week. Now in its sixth season, the two-day event showcased womenswear collections from 120 brands inside the spa town’s Convention Centre. Occasionwear was particularly strong at the show, representing the event industry’s expected return to glory following the challenges of the pandemic. Exhibitors reported a busy show across the board – particularly on the event’s opening day – with buyers placing bigger orders than the last autumn/ winter season for occasionwear, outerwear and knitwear. Penny Callaghan, founder of From My Mother’s Garden, showcased her collection for the first time at the show. Her range is expanding for SS22, with dresses, raincoats and bomber

jackets joining its signature robes and kimonos. “We’ve had a great response to our new pieces,” she says. “It was great to get such a positive reactive to the collection and we have also signed up some new stockists, so it’s been a successful show.” Meanwhile, Capri London unveiled its new branding and sustainably focused AW22 collection. MD Hari Krishnadasan says he was very happy with the reaction from buyers and that sales had been extremely positive: “We’ve had really good feedback about our rebrand and fresh feel of our new logo and conscious strapline. We’ve been really pleased to see our loyal customers and to be able to introduce the brand to some new stockists too.” The next edition of Harrogate Fashion Week will take place from 31 July – 1 August.

+9.34% Average sales quantity

+0.2% Average selling price

+1.63% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Ipswich indie owner Cathy Frost named in f:Entrepreneur #ialso100 list Cathy Frost, owner of independent lifestyle boutique Loveone in Ipswich, has been included in Small Business Britain’s f:Entrepreneur #ialso100 list. This year’s campaign celebrates the growing tide of multiachieving female entrepreneurs that lead businesses alongside other responsibilities such as volunteering, mentoring and community support.

Frost has helped, supported and mentored many new business owners and creatives over the 14 years she’s been in business. An advocate for business collaboration, she also works closely with other local businesses in her own shop and has set up a community CIC to help attract funding for her local high street. “The brilliant female entrepreneurs featured in this

year’s #ialso100 are nothing short of phenomenal,” says Small Business Britain founder Michelle Ovens CBE. “Incredible women are running businesses with a huge sense of mission and passion all over the UK. It’s so vital that we recognise and celebrate their powerful contribution.” Turn to page 85 to read our exclusive interview with Cathy Frost. FEBRUARY 2022 | boutique. | 17

FASHION FIX

Conscious choice Rebranded for 2022 with a stronger focus on sustainability, Capri London’s latest collection features the label’s signature prints and flattering silhouettes crafted in eco fabrics and delivered in recycled packaging. £POA; Tel: 0203 819 0819 capriclothingonline.com

Ahead of the curve

Now available in the UK via John Pearce Fashion, Barcelona brand SPG Woman offers stunning dresses and separates in UK sizes 14 – 32. Plus, there are no minimum order stipulations or import duties to pay for stockists. £POA; Tel: 07504 117 954 E: info@jpf.london jpf.london

Boutique loves… LUST-WORTHY FASHION BUYS TO SEE YOU THROUGH TO SPRING

Spring must-have

A timeless spring staple, Nobis’ classic mac is a worthy investment for SS22. Each of the renowned Canadian brand’s garments are fully waterproof, breathable and machine washable for extra practicality. £POA; Tel: 07980 919 928 uk.nobis.com

Going short

With an ultra-high waist and retro silhouette, Lee Jeans’ denim shorts are the ultimate summer essential for holidays and everyday style. £POA; Tel: 0845 600 8383 eu.lee.com/uk-en/home

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Ankle grazers

Burlington’s pretty socks will add interest to trainers while it’s still too cold for bare ankles. £POA; E: online@burlington.de

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NEW COLLECTION AUTUMN I WINTER 2022-2023

Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk FEBRUARY 2022 | boutique. | 19 capriceshoes capricefootwear capriceshoesgb capriceshoes.com

FASHION FIX

Everlasting love

Bolt out the blue

Eco alternative

Update smart trousers and jeans this AW22 with Lily and Me’s Coppice Top. Featuring the brand’s bespoke Zebra print, piecrust collar and pintuck detailing at the cuffs, the piece is crafted in ecovero viscose, which boasts a much lower environmental impact than its generic counterpart. £18.50; Tel: 01452 207 766 lilyandmeclothing.com

Look forward to brighter days with Luella’s cobalt blue Lindy Jumper. Crafted in a high cashmere content blended with merino wool, it features sporty stripes on each sleeve and a Lurex trim on the hem and cuffs. Available to order now for SS22. £POA; Tel: 01454 238 940 luellafashion.com

Crafted in sterling silver with the option of 18ct gold plated finishing, Scream Pretty’s Love is All Around Necklace features an oval shaped engraved charm decorated in glossy enamel. Designed to bring a playful edge to everyday style, this rainbowhued love spinner is the perfect declaration of everlasting love. £21.50; trade.screampretty.com

Treasure trove UPDATE YOUR RAILS WITH THESE MUST-HAVE WOMENSWEAR AND ACCESSORIES

Magnetic charm

UK wholesaler Tempest Designs supplies ethically-sourced jewellery boasting high quality materials and finishing. Its current collection includes a striking range of magnetic bracelets available in several statement designs and colourways. From £3.65 each with no minimum order; tempestdesigns.co.uk

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Spring bloom

Just in time for spring, boutique label From My Mother’s Garden has new range of lightweight box tops in five stunning floral prints. Available to buy on short order now. £POA; Tel: 07825 148 040 E:info@frommymothersgarden.co.uk frommymothersgarden.co.uk

New spring brights collection available forPAGE TITLE immediate delivery

www.luellafashion.com info@luellafashion.co.uk + 44 (0)1454 238940 Apply for a trade account today FEBRUARY 2022 | boutique. | 21

FASHION FIX

It’s only natural

With a focus on sustainability since its original launch, Emu Australia’s iconic Mayberry Slippers are made from natural Australian sheepskin and feature a flexible rubber outsole with wave design for ultimate traction and grip. £POA; Tel: 0207 713 2080 emuaustralia.com/uk

Valentine’s luxe

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Landing just in time for Valentine’s Day, Isla Day’s rose gold silk pyjamas are crafted in luxurious 100 per cent mulberry silk. The Brit brand launched in 2020 with a focus on sustainability, choosing ecofriendly fabrics and recycled packaging across its entire range. £POA; E: sofia@blackpr.co.uk

Self care

With a focus on sustainability and caring for the planet, Sugarhill Brighton’s t-shirts are crafted in organic cotton and produced by factories with high ethical standards. The brand also delivers its products in recycled packaging and plantbased biodegradable clothing bags. £10.70; Tel: 01273 911 393

Slow fashion

A front runner of the slow fashion movement since 1990, Cornish brand Celtic and Co designs clothing and accessories that are made to last a lifetime. Choose from organic cotton basics alongside mulesing-free lambswool knitwear. £POA; Tel: 0333 400 0044

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Hand-picked

Danish brand by basics does not believe in seasons. Its slow fashion garments are designed to go the distance, with new colours and styles added to its range twice a year. Its merino wool shirt with casual collar (pictured) is available in 60 colours and six sizes, which you can handpick to suit your customer base. £POA; bybasics.com

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pg@bybasics.com bybasics.com

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FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@indxfashion

“And that’s a wrap! Thanks to everyone who joined us for INDX Womenswear and Footwear at #CranmorePark”

@scoop.london.show

“The show is OPEN! Visit us at The Truman Brewery from 8 - 10 February, 2022.”

@harrogatefashionweek

“Harrogate Fashion Week is in full swing! We are open all day today until 6pm. Back again tomorrow 9pm - 5pm”

Social butterflies @quipriveofficial

Created by emerging Turkish designer Sevin Karabulut, Qui Prive offers timeless and sophisticated womenswear in luxe fabrics and a refined colour palette. 24 | boutique. | FEBRUARY 2022

@jatcevents

“It’s been a busy morning welcoming you all to Day 1 of our London AW22 edition! Pop over to take a look at all the fantastic brands…”

@genusfashion agency London-based agency Genus Fashion Limited boasts a range of stylish brands on its roster including Smith and Soul and NYDJ.

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@chalkuk Follow the Instagram page for British lifestyle brand Chalk for cosy styling inspiration, new product drops and its latest collection updates.

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EUROPEAN OFFICE

Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: +353 21 2038019 sales@)dolcezzaeurope.ie

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STAR

AWARD S

2022

Entries open 15th feb

Please visit Boutique Star Awards » Boutique Magazine (boutique-magazine.co.uk) or email Julie@bpmedialtd.co.uk

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SALLY DAWES AGENCY Showing Dates: 1 – 24 February Showroom Address: 22 – 25 Eastcastle St, London Also showing at SCOOP 28 | boutique. | FEBRUARY 2022

t: 0776 997 03 87 e: sally@sallydawes.com

STOCK UP

Stock Up

WHAT TO BUY NOW

New season style

BAUM UND PFERDGARTEN

ith buying season now in full swing, we highlight some key collections over the next few pages to help you select your best new season edit yet… FEBRUARY 2022 | boutique. | 29

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To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows FEBRUARY 2022 | boutique. | 31 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows FEBRUARY 2022 | boutique. | 33 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

NEW COLLECTIONS

Buying edit NEW SEASON COLLECTIONS TO INSPIRE YOUR WOMENSWEAR AND ACCESSORIES LINE-UP IN 2022

TIF TIFFY

Danish lifestyle brand Tif Tiffy specialises in feminine womenswear in pretty colourways, unique artful prints and modern designs. Its collections are produced mainly in Europe, with quality, design and sustainability at the heart of the range. The brand only uses the best natural, eco-friendly or handmade fabrics to create quality products for affordable price points. Its AW22 collection, entitled Craving Comfort, is inspired by Nordic weather and offers effortless garments in natural colourways. Buyers can expect to find easy-wear shirts, cocooning sweaters, printed dresses and soft knitted loungewear in cosy autumnal neutrals. Meanwhile, shades of blue influenced by the sea are also central to the collection. Tif Tiffy holds stock throughout the year for stockists that need top ups via its NOS collection. AVERAGE WHOLESALE PRICE: £16 for scarves and £35 for knitwear MINIMUM ORDER REQUIREMENT: £2,000 CONTACT: E: karenbcollections@outlook.com tiftiffy.com

MOKE

Functional outerwear brand Moke specialises in stylish coats and jackets. Established in New Zealand, the brand’s designers believe that outerwear should be an integral part of every woman’s wardrobe. Ethical sourcing is a high priority for the label and it maintains close relationships with its entire supply chain. More recently it has integrated sustainability into its principles, introducing recycled fabrics, compostable packaging and RDS-certified down for its garments. For AW22 its collection includes a wide selection of coats for all budgets. From lightweight packable down jackets and waterproof coats to fully waterproof trenches, there’s the perfect option for every woman. The brand is also introducing a growing range of leisurewear with an expanded line expected in SS23. SHOWING AT: Carol C Collections’ Leeds and London showrooms AVERAGE WHOLESALE PRICE: £30 to £120 for coats MINIMUM ORDER REQUIREMENT: £1,000 CONTACT: Tel: 0800 612 9009 carolccollections.com

CREAM CLOTHING

Danish womenswear brand Cream Clothing creates cool and feminine fashion with a bohemian aesthetic. Its collections are unique with boho-inspired shapes and exquisite details. Perfect for stylish shoppers aged 35-plus, its AW22 collection starts with urban and geo-ethnic themes followed by a more contemporary classic look. The collection shows a return to heritage and tradition, adding newness to classic styles to create a more daring and playful look. Expect a mix-up of checks and stripes, arty floral prints and creative embroidery alongside a touch of luxury via embellished shirts, burnout velvet and lace. Hero styles include a heavy tweed jacket and 3D bubble fabric dress. AVERAGE WHOLESALE PRICE: £22 per piece on average MINIMUM ORDER REQUIREMENT: £1,500 CONTACT: Tel: 07855 481 651 torfashion.co.uk 34 | boutique. | FEBRUARY 2022

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Karen B Collections 47-50 Margaret Street, 2nd Floor, London, W1W 8SB Tel 07984 824222 Selling Dates 1st February – 24th February karenbcollections@outlook.com

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www.tiftiffy.com

NEW COLLECTIONS

THANNY

Made in Italy with a focus on natural fabrics and exclusive prints, Thanny’s collections are for women of all ages looking for fashion that is alternative yet elegant. Its premium pieces are offered at affordable prices and enhance the female form without compromising on comfort. Unique shapes and exclusive prints are the brand’s signature style, while many of its pieces are offered in one size for high sell-through potential. For AW22, its line-up is modern yet classic, resulting in an ageless collection that will appeal to discerning shoppers. The range includes easy-wear elasticated trousers in chic cuts, one-size dresses and one-size cashmere knitwear crafted in bright colourways. AVERAGE WHOLESALE PRICE: €60 MINIMUM ORDER REQUIREMENT: €1,500 CONTACT: Tel: 07881 622 888 E: info@extravagancefashion. com thanny.it/ extavagancefashion.com

SCREAM PRETTY

Named Emerging Brand of the Year 2020 by Retail Jeweller magazine, Scream Pretty creates on-trend affordable jewellery designed in the UK. Its range is packed with stylish highquality pieces from wear-all-day huggie hoops and pendants to layering chains and stacking rings. Its colourful and playful Love collection has been designed with post-covid shoppers in mind. Hero pieces include its Love is all Around pendant and bracelet, which feature a tactile six-sided barrel inlaid with a ‘Love’ insignia on each side. AVERAGE WHOLESALE PRICE: From £16.50 for sterling silver and £21.50 for gold plated sterling silver MINIMUM ORDER REQUIREMENT: £200 CONTACT: Tel: 01753 424 160 trade.screampretty.com

OUT OF XILE

Crafted to a high standard in the UK, womenswear label Out of Xile offers elegant casual pieces for all occasions. Its collection includes interchangeable outerwear, dresses and separates that can be mixed and matched to create individual looks. For AW22 its designers have included a range of luxurious fabrics including soft viscose crepe, silk, knitted jacquard, stretch quilt, garment dyed tweeds and organic cotton. Expect bold prints and cotton embroideries that give this collection a real point of difference from the high street. AVERAGE WHOLESALE PRICE: From £47 for tops to £85 for coats MINIMUM ORDER REQUIREMENT: £1,000 CONTACT: Tel: 0208 281 9097/ 07984 451 349 E: sales@ outofxile.com outofxile.com 36 | boutique. | FEBRUARY 2022

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Tor Fashion

Agents for Cream, Frank Lyman, Orientique, Tirelli, Moke, Condici & Ispirato FEBRUARY 2022 | boutique. | 37 07855 481651 www.torfashion.co.uk

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W E C A R E W H AT Y O U W E A R 38 | boutique. | FEBRUARY 2022

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To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows FEBRUARY 2022 | boutique. | 39 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

AW22 OUTERWEAR

Brave the elements

GET YOUR STORE’S AW22 BUYING ALL WRAPPED UP WITH THESE OUTSTANDING OUTERWEAR BRANDS

MANISA

STINE GOYA

Danish designer Stine Goya founded her eponymous brand in 2006 with a vision to offer a vibrant alternative to the traditional Scandinavian palette. Inspired by the Copenhagen city scape, the label’s signature prints are bold and daring while remaining wearable and timeless. Each collection is underpinned by bespoke handdrawn prints inspired by the art and design world. For AW22, Goya was inspired Icelandic-Danish artist Olafur Eliasson, describing the collection as “an exploration of life imitating art, imitating life.” Acid brights mix with pastel tones and black, with the brand’s signature floral prints appearing on puffas and raincoats. CONTACT: E: os@stinegoya.com Stinegoya.com 40 | boutique. | FEBRUARY 2022

ANDAM

Created in Barcelona in 1990, womenswear brand ANDAM offers a particularly strong line-up of outerwear each season. The label made its UK debut in SS22 when fashion agent John Pearce Fashion unveiled the collection to buyers in London. Its range has been well received thanks to its chic signature aesthetic, sophisticated colour palette and commitment to sustainability. Alongside its feminine dresses and stylish separates, the AW22 includes smart tailored blazers, puffa jackets, belted coats and padded gilets. No minimum order requirement or import duties for UK stockists. CONTACT: Tel: 07504 117 954 jpf.london andam.es

Making its UK debut for AW22, German outerwear brand Manisa creates innovative and modern coats and jackets for style conscious women. The label aims to reinvent the idea of ‘functionality’ in outerwear by creating garments with clever design details in a chic modern aesthetic. Its coats and jackets feature handy pockets where the wearer needs them while its hoods don’t only offer protection from the rain, but are design elements in their own right. Buyers can also expect innovative fabrics and exciting combinations with great attention to detail. The label also adopts solar ball technology during the production of its garments and uses recycled materials and animalfree fabrics. Wholesale prices range from £40 - £50 per piece on average while the minimum order requirement is 20 pieces. CONTACT: Tel: 0207 636 4207 partnersinfashion.com

The Very Best Of Fashion Under One Roof ERFO • FRANK WALDER • JUST WHITE • LECOMTE • MANISA (New outerwear brand) • MARIA VILLALOBOS • RABE • RELAXED BY TONI • TONI • YOU BY JUST WHITE

SHOWING WINTER 2022 FROM 20TH JANUARY – 11TH MARCH 2022 ALL COLLECTIONS WILL BE IN OUR LONDON SHOWROOM ONLY. Open weekend saturday & sunday 12th & 13th february by appointment

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

FEBRUARY 2022 | boutique. | 41

AW22 OUTERWEAR

BETTY BARCLAY

BARBARA LEBEK

Founded almost 100 years ago, Barbara Lebek is one of Germany’s leading outerwear brands. The label is available to order via the Godske Group, which also supplies its range of womenswear. For AW22, the brand’s collection is based on comfortable cuts and warm colours that evoke positivity. The lineup encompasses casual jackets, padded gilets and knitted hoodies. Meanwhile, there’s a strong line-up of functional raincoats alongside puffa coats for when the cold weather sets in. Hero styles include a chocolate brown padded coat with hood (pictured) and cream waterproof jacket. CONTACT: Tel: 0207 636 3063 godske.com 42 | boutique. | FEBRUARY 2022

MOKE

Moke’s designers believe that outerwear should be an integral part of every woman’s wardrobe, creating functional yet stylish coats and jackets. Ethical sourcing is a high priority for the New Zealand-based brand and it maintains close relationships with its entire supply chain. For AW22 its collection includes a wide selection of coats suitable for all budgets. From lightweight packable down jackets and waterproof coats to fully waterproof trenches, there’s the perfect option for every occasion. Wholesale prices are £30 to £120 for coats while the minimum order requirement is £1,500 CONTACT: Tel: 0800 612 9009 carolccollections.com

While it’s probably best known for its quality womenswear, Betty Barclay produces a strong range of outerwear each season. In fact, for AW22, its coats and jackets take centre stage with over 120 designs on offer in a kaleidoscope of colourways. Expect sustainable, sporty, modern, trendy and luxury coats and jackets alongside a range of commercial womenswear and coordinates. Heroes include fourin-one jackets, knee-length gilets and luxury down coats. Key colourways of the season include sand, aloe and off-white harmonised by peacock blue, golden olive and brandy snap. Wholesale prices are around £31 per piece on average while the minimum order requirement is £3,000. CONTACT: Tel: 0207 584 4159 bettybarclay.com

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Selling Dates : 31st January 2022 - 24th February 2022 Showroom Room 202, Gilmoora House, 57-61 Mortimer Street, London, W1W 8HS For appointment information contact: Nazma Chaudhry, Extravagance Ltd email: nazmachaudhry@gmail.com mobile: +44 (0) 7881 622888

FEBRUARY 2022 | boutique. | 43

AW22 OUTERWEAR

OOPÉRA

If you’re looking for fun yet practical raincoats in vibrant prints and colourways, US-born brand Oopéra could the perfect choice for your boutique. Many of the US-born brand’s raincoats are reversible offering two coats in one - and feature water-repellent fabrics for braving downpours. For AW22 buyers can expect striking coats in various prints, colours, lengths and styles while buyers can also choose matching umbrellas to complete the look. Wholesale prices are around £49 per piece on average while the minimum order requirement is £1,000. CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com 44 | boutique. | FEBRUARY 2022

NOBIS

Known for its quality down coats designed for even the most extreme weather conditions, Canadian brand Nobis is a premium outerwear option for boutiques. The label has been established for more than a decade and exports its collections to over 40 countries. Its designers enlist high performance fabrics and technological innovations to create timeless coats and jackets that will last for years to come. From quilted long-line coats and parkas to spring trenches and raincoats, there’s the perfect option for every occasion whether you’re climbing a mountain or pounding the city streets. CONTACT: Tel: 07980 919 928 uk.nobis.com

BAUM UND PFERDGARTEN

Created in Copenhagen over 20 years ago, Baum und Pferdgarten is the brainchild of Danish female duo Rikke Baumgarten and Helle Hestehave. The label is known for its bold yet wearable collections that appeal to creative and independent women. For AW22 its collection is influenced by extreme weather and contrasts in The Artic. Outerwear takes centre stage, with pillar box red puffas sitting alongside checked jackets, long-line coats and tailored blazers. CONTACT: E: dana@ baumundpferdgarten.com

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NAYA – Agents: Canada Sportcraft Intl. Aram Baronian aram@pinpointfashions.ca 514-383-6710 England & Wales Paul & Company Clothing Jonathan & Sharon Wheeler jonathan@paulandcompanyclothing.co.uk sharon@paulandcompanyclothing.co.uk +44 7775 861444 +44 7881 913522 Ireland Stephanie White Agencies Stephanie White stephaniewhiteagencies@gmail.com +353 87 2673019 Italy Paola Nobile Grandoni, +393347622242 nobilekolenc@gmail.com Vicolo della Penitenza, +39 320 0416307, Scotland SLC Agency Sue Cameron slcagencies@outlook.com +44 7966 622332 Switzerland Suter & Rüegg Renate Weigl renate.weigl@surag.ch +41 448 292995 USA KEF Sales & Consulting Kathleen & Emanuel Fresko Emanuel@kefsales.com Kathleen@kefsales.com 631-604-1311

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Autumn 2022

46 | boutique. | FEBRUARY 2022

www.pomodoroclothing.com

Tel: 020 8961 4000

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BRAND SPOTLIGHT

3o years of style BRITISH WOMENSWEAR BRAND POMODORO MARKS ITS 30-YEAR-ANNIVERSARY WITH CELEBRATORY AW22 COLLECTION

Personal touch

It’s a celebration

CONTACT: Tel: 0208 961 4000 pomodoroclothing.com 48 | boutique. | FEBRUARY 2022

Patricia Eve Half Page Advert Boutique Feb 2022 BS AW22-23 Homewear Print.pdf 1 28/01/2022 10:55:36

Homewear AW22-23

CMY

Tel: +44 (0)1423 885374, Email: info@patricia-eve.co.uk, Website: www.patricia-eve.co.uk

Autumn Winter 2022 To view the full collection Email: sales@outofxile.com Or call Mario 07984451349

FEBRUARY 2022 | boutique. | 49

BRAND SPOTLIGHT

Tropical paradise

BRING A HINT OF THE EXOTIC TO YOUR RAILS THIS AW22 WITH ORIENTIQUE’S BOLD PRINTS AND VIBRANT COLOURWAYS

ith its exquisite prints with flattering silhouettes, Australian womenswear label Orientique offers a distinctive collection that’s ideal for boutiques. Its exclusive hand-drawn and handpainted prints are created in-house or by independent artists around Europe, resulting in a unique and colourful aesthetic. For AW22, the label is building on its second year

working with organic cotton by introducing sustainable rayon. The brand says a single garment made from the fabric saves up to 900 litres of water compared to other natural fibres. The collection is inspired by the nostalgia of past adventures and travels through Europe, Africa and Asia. From the spice markets of Marrakesh to the tropical paradise of Bora Bora, expect bold prints and vibrant colourways that will make you want to jet off to somewhere

CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com

Perfect partners

HEAD TO CENTRAL LONDON THIS BUYING SEASON TO PERUSE THE LATEST COLLECTIONS AT PARTNERS IN FASHION

ulti-brand agency Partners in Fashion offers an inspiring line-up of commercial womenswear collections that have been hand-picked for shoppers aged 35-plus. Buyers can visit its airy Central London showroom all-year-round to view collections from a range of international brands including Erfo, Frank Walder, Lecomte, Manisa, Maria Villalobos, Rabe, Relaxed by Toni and Toni. Standout German collection Just White and sister label You by Just

White offer stunning dresses and separates with proven sell-through rates. Perfect for women aged over 40, its signature styles include versatile two-in-one tops, twin sets and beautiful blouses. Hero pieces for AW22 range from pure cotton separates in soft colourways to exotic print blouses and unstructured jackets. In-season stock also available on some lines; wholesale prices around £38.50 per piece on average while the minimum order requirement is 40 pieces; showing now at 35 Percy Street, London, W1T 2DQ

CONTACT: Tel: 0207 636 4207 partnersinfashion.com 50 | boutique. | FEBRUARY 2022

more exotic. Standout pieces include digital print shirts and coats, tees and dresses in various prints and a new range of printled leisurewear. Delivered directly from Carol C Collections in Leeds - stockists pay no additional duty or costs with invoices in Sterling; wholesale prices are around £17 for tees and £30 for dresses on average.

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BARCELONA

Appointments:

M: +44 (0)7504 117954

E: info@jpf.london

FEBRUARY 2022 | boutique. | 51 W: www.jpf.london

ACCESSSORIES

Fashion Extras FOOTWEAR, JEWELLERY AND SCARVES TO ENHANCE YOUR SPRING EDIT

From Russia with love

With a removable rubber overshoe for when you want to venture outside, Voylok’s Classic Boots are handcrafted in Northern Russian over five full days using only wool and hot water. £POA; E: hello@voylok.com

Sustainable choice

A luxurious everyday staple, People Tree’s organic socks are lightweight and breathable – making them the perfect choice for wearing all-year-round. £POA; E: wholesale@peopletree.co.uk 52 | boutique. | FEBRUARY 2022

Neck peace

Crafted in soft draping bamboo, the peace bamboo scarf by From My Mother’s Garden features a white and green pastel botanical print to brighten up outfits this SS22. £POA; Tel: 07825 148 040

Feeling delicate

With a delicious cocooning scent of rose, violet and vanilla, L’Occitane’s Delicate Shea Light Hand Cream immediately sinks into the skin to leave hands feeling nourished. £POA; uk.loccitane.com

What a carry on

Perfect for all occasions from shopping trips to festivals, Scotch and Soda’s leather cross body bag features a zip closure and thick strap for all-day-comfort. £POA; Tel: 0203 137 3901

Beside the seaside

Get ready for beach days with Scream Pretty x Hannah Martin’s gold Seaside Necklace featuring tiny shell and starfish pendants with turquoise nano stones. £21.50; trade.screampretty.com

Sunny daze

Slide into the new season with Rabens Saloner’s pool-perfect slipon sandals. In a sunny colourway, they’re the perfect choice for summer holidays and travelling light. £POA; E: julie@rabenssaloner.com

Bucket heads

Finish off your winter look with Nobis’ moulded knit unisex Jaylen bucket hat, crafted in 50 per cent wool with Trapunto stitching on the brim. £POA; Tel: 07980 919 928

ACCESSSORIES

Size up

Founded by best friends Shola Asante and Agnès Cushnie, British footwear brand Sante + Wade creates premium Portuguese-made footwear in UK sizes 5 – 11. £POA; E: hello@santewade.com

Off the cuff

Simple and elegant, Miphologia Jewelry’s Classic Ear Cuff is adorned with three cubic zirconia stones making it a must-have piece for every jewellery box. £POA; miphologiajewelry.com

Wild card

Perfect for animal lovers, Lily Charmed’s wraparound cat ring is delicately crafted in solid sterling silver and plated in 18-carat gold. £14.50; E: sales@lilycharmed.com lilycharmed.com

Great outdoors

Love them or loathe them, Crocs’ classic clogs are the perfect footwear for the beach or garden - boasting a water-friendly material and ventilated design. £POA; Tel: 0808 101 3890 E: saleseu@crocs.com

With kindness

Made from six recycled plastic bottles, Kind Bag’s collaboration with illustrator Maggie Stephenson comprises three reusable shopping bag designs combining rich colours and prints. £POA; E: hello@kindbag.co

Cool Britannia

Show your patriotic side in time for the Queen’s Platinum Jubilee with Celtic and Co’s merino wool Union Jack Throw, woven at a zero waste mill in Yorkshire. £POA; Tel: 0333 400 0044

Solar power

Made from ultra-fine temperature regulating merino wool sourced from New Zealand farms, Sheep Inc’s beanies are knitted using solar-powered zero-waste machines. £POA; sheepinc.com

All the trimmings

Perfect for cooler spring days, See by Chloe’s Essie trainers feature a luxuriously soft shearling trim with leather uppers that have been embossed with its iconic logo. £POA; Tel: 0033 144 943 333 chloe.com

Forget me knot

With at least 40 per cent of its profits going to Comic Relief, With Love Darling’s Knot Collection is inspired by the United Nations’ sustainably focused Global Goals. £POA; E: love@withlovedarling.com FEBRUARY 2022 | boutique. | 53

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www.ellaboo.ie

www.lizabella.co.uk

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www.lizabella.co.uk www.ellaboo.ie T: 07712 398549 01132 459064

FEBRUARY 2022 | boutique. | 55

Happy days STOCK UP

GIVE YOUR CUSTOMERS AN INSTANT SEROTONIN HIT WITH THESE BRIGHT SS22 FASHION PICKS

DRESS PEOPLE TREE £POA

LIPS EARRINGS SCREAM PRETTY £8.50

MAGGIE T-SHIRT SUGAHILL BRIGHTON £10.70

HOODIE SHEEP INC £POA

JEANS SCOTCH AND SODA £POA

JUMPSUIT LEE JEANS £POA TRAINERS SANTE + WADE £POA

56 | boutique. | FEBRUARY 2022

STOCK UP

SHIRT LEE JEANS £POA

T-SHIRT PEOPLE TREE £POA

BILLY BOILERSUIT SUGARHILL BRIGHTON £26.80

DRESS PEOPLE TREE £POA

JEANS LEE JEANS £POA

NOAH SWEATSHIRT SUGARHILL BRIGHTON £19.30

PLATFORM CLOGS CROCS £POA

FEBRUARY 2022 | boutique. | 57

STOCK UP RAINBOW EARRINGS SCREAM PRETTY £14.95

JACKET NOBIS £POA

CUSHION BEE AND SONS £POA

CARDIGAN SCOTCH AND SODA £POA

SWEATSHIRT LEE JEANS £POA

DRESS RABENS SALONER £POA CARDIGAN BEE AND SONS £POA

DRESS DASKA £POA SOCKS BURLINGTON £POA

NOBIS Tel: 07980 919 928 uk.nobis.com, SCOTCH AND SODA Tel: 0203 137 3901, BURLINGTON E: online@burlington.de, CROCS Tel: 0808 101 3890 E: saleseu@crocs.com, LEE JEANS Tel: 0845 600 8383 eu.lee.com/uk-en/home, PEOPLE TREE E: wholesale@peopletree.co.uk, SCREAM PRETTY trade.screampretty.com, SANTE + WADE E: hello@santewade.com, BEE AND SONS beeandsons.com, SHEEP INC sheepinc.com, DASKA E: sofia@blackpr.co.uk, SUGARHILL BRIGHTON Tel: 01273 911 393 RABENS SALONER E: julie@rabenssaloner.com, SCREAM PRETTY trade.screampretty.com

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EAstern Eo A sutnetri e ns C LCeoautnhtei ers L e at h e r SAWSTON CAMBRIDGE SAWSTON CAMBRIDGE

01225 865317 01225 865317

sales@ecleather.co.uk sales@ecleather.co.uk

www.ecltrade.co.uk www.ecltrade.co.uk

BRAND SPOTLIGHT

Made to order

OFFERING BESPOKE ORDERING AND SUSTAINABLE PRODUCTION, DANISH BRAND BY BASICS IS HELPING TO REDUCE FASHION WASTE ONE GARMENT AT A TIME

ade-to-order buying is the very cornerstone of Danish label by basics’ concept. Its ethical approach helps to reduce as much overconsumption and waste as possible. Plus, it provides stockists with a high level of flexibility. Retailers can order via the B2B section at bybasics.com, selecting the exact styles, colours and sizes they need for their store. There are no fixed assortments, packs or collections everything is cut and sown when the customers place their orders. It’s been a part of the brand’s concept from its initial launch seven years ago. COO Peter Grensteen explains: “As we started back in 2015, made to order was implicit in our original set up. Today our customers can still expect 100 per cent bespoke orders and no styles produced for stock.” CONTACT: bybasics.com 60 | boutique. | FEBRUARY 2022

Minimising waste

As numbers point out, the textile industry is a key contributor to global pollution. Add to this the thousands of tonnes of clothing that never gets worn - disposed of by producer, retailer or consumer - and made-to-order fashion becomes a greener solution. “We wish to avoid producing clothes that are never worn,” says Grensteen. “Therefore, we give our customers – the shops – full flexibility. They know their customers so we offer them the possibility to buy exactly the styles, colours, and sizes they know will sell in their shop.” Besides its made-to-orderconcept, by basics also focuses on minimising waste throughout its entire production process: “All of our knitwear is knitted in Denmark, while skilled seamstresses at our production facilities in Poland cut

and sew the final pieces,” explains Grensteen. “In this process, we hand-cut the styles – reusing the patterns repeatedly to reduce our paper waste. Remainders from our knitwear is also used for smaller styles and all our wool is unravelled at a local factory. We do our best to use every piece of thread in the best possible way”. And when it comes to buying, the brand’s B2B web shop is open 24/7 while there’s no minimum order stipulations, BOGO or discounts for buying more. “We truly urge our customers to only buy what they need,” Grensteen concludes. “This makes sense in every way – from taking care of the environment to ensuring a low financial outlay for our stockists.” Find out more at bybasics.com/ explainer

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FEBRUARY 2022

PROMOTION

“Smith & Soul is a contemporary, feminine and casual collection with an emphasis on quality and design details” NELVESA MUMINOVIC IS BRAND MANAGER AT GERMAN WOMENSWEAR LABEL SMITH & SOUL What’s your career background?

After completing a degree in business and administration, I started working in sales as an area manager. I joined the Ultimo Fashion Group 15 years ago and have been brand manager for the Smith and Soul collection for the past six. Since its launch in 2016, I have been involved in every aspect of creating the collection and brand identity.

How would you describe the aesthetic of the brand?

I would describe Smith and Soul as a contemporary, feminine and casual collection with an emphasis on quality fabrics and design details.

What inspires your designs?

With every collection, we have the customer in our mind’s eye. She is modern and sophisticated and embraces fashion trends without being too experimental.

Which collection are you currently working on and what kind of pieces can buyers expect to see coming through?

Currently we are developing the last themes for AW22. For autumn, we are using traditional looks and giving them a modern twist. We are introducing new qualities and styles to our cotton jersey group.

Meanwhile, our dress category will continue to be a strength in our collections and can be styled with either a quilted jacket or blazer. Another essential this season is the shacket, offered in either nylon or boucle qualities. All these styles will be presented alongside a knitwear capsule with additional silhouettes such as knitted dresses and trousers.

How do you approach designing a new collection?

We start the process with key looks and a selection of prints. Once we’ve found the perfect print it then defines the journey of the new collection. Alternatively, it can be the colour and styles of the key looks that create the foundations for our design process.

What are your favourite pieces from the SS22 collection?

I love our trench coat combined with knitted trousers or the millefleur printed maxi dress. Another favourite piece is the pink flared trousers with matching pink shirt styled with a shacket.

Do you think we’re seeing an end to trends and a move towards fashion with longevity? I think both can exist side by side.

CONTACT: Tel: 0207 323 6652 E: tim.ryan@genusfashion.com @genusfashionagency 62 | boutique. | FEBRUARY 2022

NELVESA MUMINOVIC

Consumers can choose key styles that are bought with longevity in mind alongside others that nod to the seasonal trends.

How does the need for sustainability affect how you design your collections? Since 2021, we have been certified by GOTS – the leading organic textile standard. We always try to offer a sustainable capsule range within our collections. The next sustainable line will be delivered from March and will feature a capsule range of organic cotton sweatshirts.

GENUS FASHION

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MULTI BRAND AGENCY

For further details please contact: Tim Ryan 020 7323 6652 tim.ryan@genusfashion.com www.genusfashion.com

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3RD FLOOR, 5-11, MORTIMER STREET, LONDON, W1T 3JB

NEW COLLECTIONS

All dressed up TATE FASHION’S INTERNATIONAL BRAND LINE-UP OFFERS THE PERFECT OUTFIT FOR EVERY OCCASION

eeds-based multi-brand company Tate Fashions offers a range of daywear and occasionwear labels from across the UK and Ireland, exporting to stockists around the world. Contemporary daytime label I.nco creates classic pieces for modern women boasting flattering silhouettes, quality fabrics and fun vibrant prints. Gracie.B, meanwhile, offers easyfit jersey styles in plain colourways and prints for everyday dressing and special occasions. If you’re looking for in-season stock, Ella Boo is a great option thanks to its line-up of bright

and beautiful dresses available for immediate delivery. Lastly, Lizabella and Bella Premium offer occasion and day dresses that are perfect for weddings, race days and other special events. Its AW22 collection incorporates exquisite embellishments and finishes while buyers can also choose coordinating jackets and coats. Colourways include classic silver, gold, winter white and navy alongside fashion shades plum, purple and wedgewood. Wholesale prices range from £29.90 per piece for daywear up to £300 for occasionwear while the minimum order requirement is £1,000.

CONTACT: Tel: 01132 459 064/ 07712 398 549 lizabella.co.uk

Winter brights FROM VIBRANT HUES TO SUPER-SOFT FABRICS, SAHARA’S AW22 COLLECTION IS THE PERFECT TONIC FOR DULL WINTER DAYS

enowned for its contemporary womenswear with a unique bohemianchic aesthetic, Sahara’s collections are inspired by the spirit of adventure. The label’s designers combine luxurious natural fabrics with traditional techniques to create classic collections that appeal to eco-conscious shoppers. Expect luxurious, flattering and timeless pieces that suit a variety of shapes, skin tones, ages and personal styles. For AW22 the range celebrates the winter season with 20 beautiful abstract prints across the softest

warm-handle fabrics. Perfecting for lifting the winter mood, its line-up features sparkly neons, powerful purples, zesty limes and lipstick pinks contrasted with subtle rich earthy shades. Soft lightweight cashmere blends are central to the collection, worn over plaids and checks in stunning colourways. Meanwhile, the brand’s original and eclectic prints breathe new life into velvets, mini cords, jacquard jersey and textured viscose blends. Standout styles include cashmere mix knitwear, velvet kimono coats, bubble jersey dresses and unstructured statement coats.

CONTACT: Tel: 0207 483 8438 E: wholesale@saharalondon.com saharalondon.com 64 | boutique. | FEBRUARY 2022

Wholesale prices are around £50 per piece on average while the minimum order requirement is £2,000; exchanges are available on some styles while smaller order options are negotiable.

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AUTUMN / WINTER 2022

By Appointment LONDON SHOWROOM 31st January - 4th March 2022 Sahara Marylebone 101 Crawford Street | London | W1H 2HP INDX SHOW 2nd - 3rd February 2022 B R I STO L S H O W R O O M 6th - 8th February 2022 Square Works 17-18 Berkley Square | Bristol | BS8 1HB

MANCHESTER SHOWROOM 20th - 24th February 2022 Chamber Space Elliot House | 151 Deansgate | Manchester | M3 3WD

M: +44 (0)7740 279959 T: +44 (0)20 7483 8438 E: wholesale@saharalondon.com

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NEW COLLECTIONS

Autumn updates

MUST-HAVE PIECES FROM LILY AND ME’S AW22 COLLECTION

A popular shape from last season, Lily and Me has updated its Hygee Jumper in key AW22 colours. Hygge is about finding comfort and warmth in the simple things - and what could be more comforting than wearing a soft and cosy jumper? Available in two stripe options: Cerise/Navy and Navy/Green. £21

Made from Lily and Me’s cosy recycled yarn blend, this long-line Louisa cardigan boasts the most striking colours of the season and is available in two colourways: Dark Teal stripe and Khaki stripe. £23

Perfect for wrapping up on the coldest of days, Lily and Me’s Belmont bespoke design Fairisle Jumper is made from a wool and recycled polyester blended yarn in a soft hand feel. Wear it with jeans or over a slip dress for easy winter style. £21

With delicate chevron pointelle detailing on the front and back, Lily and Me’s beautiful Ferndale jumpers are the perfect choice for cool autumn days. Each is crafted in a wool and recycled polyester blended yarn with a super soft feel. Choose from three colourways: Khaki, Oatmeal and Light Green. £20 CONTACT: Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com 66 | boutique. | FEBRUARY 2022

A new shape for the brand this season, Lily and Me’s cable knit v-neck Ridgemont cardigan boasts a slightly more relaxed fit and is perfect for wearing over shirts and dresses or stand alone with jeans and a tee. £21

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British by by nature The Lily & Me Autumn/Winter 2022 collection captures the joy in the changing seasons with our signature handwriting of colour and print. To view the collection, contact your local agent or get in touch with us at Lily & Me Head Office using the details below.

orders@lilyandmeclothing.com

lilyandme.com

FEBRUARY 2022 | boutique. | 67

+44(0) 1452 207 766

BRAND SPOTLIGHT

Warm up

Lofina’s padded leather ankle boots are the perfect choice for cold winter weather, featuring a warm fluffy inner lining that’s ideal for braving even the harshest temperatures.

Made in Chelsea In the red

Pair Lofina’s flame-red zip-front leather biker boots with black dresses and trousers to make a striking statement this AW22.

A must-have style for AW22, Lofina’s spin on the traditional Chelsea boot features elasticated sides and pull tabs – making them super easy to slip on and off. Pair with cropped trousers, leggings or dresses for instant edgy style.

Step it up ELEVATE YOUR AW22 EDIT WITH LOFINA’S CHUNKY BOOTS

Full throttle On a high

Super soft and light to wear, Lofina’s high-shaft knee high boots feature a leather panel on the front and neoprene across the back – offering the ultimate comfort fit for day-to-night wear. CONTACT: Tel: 07512 550 346 joannaedwardsagency.co.uk 68 | boutique. | FEBRUARY 2022

With a chunky platform sole, Lofina’s statement biker boots look great styled with feminine dresses or baggy trousers to create a quirky look.

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FEBRUARY 2022 | boutique. | 69

BRAND PROFILE

Eco focus

NEWLY REBRANDED CAPRI LONDON IS MOVING INTO 2022 WITH AN ECOCONSCIOUS DIRECTION AND FOCUS ON INTERNATIONAL GROWTH

ritish lifestyle brand Capri is rebranding as Capri London with a strong focus on sustainability. From SS22 its range will include more sustainable fabrics such as GOTS certified organic cotton and bamboo. The brand has also eliminated plastics entirely, switching to biodegradable bags for its packaging and swing tags made from recycled paper and unbleached natural twine. Meanwhile, its new logo now also includes a ‘conscious’ strapline to highlight its commitment to eco-friendly fashion. “The process our cotton goes through is strictly regulated by an independent third party,” explains MD Hari Krishnadasan, who founded the brand with his wife Puja in 2010. “It avoids the use of toxic pesticides, uses 84 per cent less water than ordinary cotton and helps lock in CO2 into the soil, helping mitigate climate change. Plus, it’s also hypoallergenic and doesn’t cause any allergy or irritation to the wearer. 70 | boutique. | FEBRUARY 2022

“We have also introduced bamboo, which doesn’t need pesticides and is harvested as opposed to dug up like trees and cotton, meaning carbon is stored in the soil and root system. It also stays fresher for longer and needs less washing.” The addition of the word ‘London’ in its brand name highlights the brand’s British roots as it moves into international markets. Capri was founded in South London 12 years ago when fashion designer Puja Krishnadasan spotted a gap in the market for flattering tunics and maxi dresses for the 30-plus market. Joining forces with husband Hari, a former investment banker, they seized the opportunity to start a new brand just as the country was recovering from the 2008 recession. “I think planning a new start-up with a different mindset to others already in the industry was one of our greatest strengths,” says Puja. “Hari wasn’t from a fashion background and his different way of thinking and planning helped propel Capri into the brand it is today.”

The duo planned for international growth to mark the brand’s 10year anniversary in 2020, but the double impact of Brexit and then covid-19 meant they had to wait. “Our main focus is continued international growth and looking into overseas opportunities with similar demographics,” says Hari. “We continually listen to our customers’ feedback and visit them when we can to try and find out how we can improve. Also, we look to add any products they feel we’re lacking into our collections.” Indeed the main reason for Capri London’s rebrand is down to the growing need for stylish and sustainable fashion. “The public have become more aware of environmental issues such as the drain on the planet’s limited resources and how this will affect future generations,” says Hari. “Customers want to know where their clothes are from and who made them. We are finally moving away from fast fashion and the demand for good quality, timeless pieces at affordable prices are what today’s consumers care about.”

BRAND PROFILE Capri London is renowned for its signature prints, which are designed, painted and re-coloured in-house. “We started off with simple two colour spots and stripes in sophisticated tonal colours and evolved into larger scale, bold, unique signature prints with an injection of colour,” say Puja. “We create contemporary, easy-to-wear, comfortable, timeless and quirky styles such as bubble hem dresses and uneven hem tunics. Our inspiration comes from our love of travel, which was reduced when our two daughters came along. We are now influenced by family walks and holidays.” For AW22, the collection encompasses natural fabrics and prints, combining ethical materials with striking hand-drawn patterns. All of its prints are created in-house using primary shapes, which are manipulated to produce fresh abstract designs. Buyers can expect relaxed and timeless pieces featuring its new ethical bamboo elastane and rayon cotton. The collection also features bold colours to lift the winter mood with lime zest and cobalt sitting alongside rich earthy shades. To further improve its eco credentials, Capri London reuses boxes sent to its factory for sending orders to its customers. It is also using left-over fabrics from the production of its clothing to create scarves and bags. The brand’s main focus this year is to continue producing popular collections while sowing the seeds for its long-term future. “The past two years have taught us many lessons and using these have helped us plan and shape the future and longevity of Capri,” says Hari. “We are really enjoying being at trade shows again and having the physical interaction with our team and customers, which simply cannot be replicated over a Zoom call. Face-to-face human interaction is a primal instinct. We lose out on the ability to fully connect with others when sat behind a screen.” CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com FEBRUARY 2022 | boutique. | 71

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NEW SHOE COLLECTION AUTUMN/WINTER 22

SHOWING AT HARROGATE FASHION WEEK WWW.BUGATTI-SHOES.COM SERVICE@BENCHGRADEBRANDS.COM 01604 686800 FEBRUARY 2022 | boutique. | 73

PROMOTION

Don’t miss an issue

Contact us now to renew your subscription of boutique magazine for 2022 Please email julie@bpmedialtd.co.uk Boutique-magazine.co.uk/subscribe

Accessorise all areas

SOLIHULL’S INDX ACCESSORIES RETURNS NEXT MONTH AS A STANDALONE SHOW

NDX Accessories is returning to Cranmore Park in Solihull this 22-23 March as a standalone show. Buyers were able to see accessories brands at INDX Womenswear and Footwear last July when organiser Associated Independent Stores (AIS) merged the shows for a one-off bumper event. “Following a two-year absence, it was extremely important for our industry to get back to face-to-face business as soon as possible, so we jumped at the chance of running a live trade show alongside INDX Womenswear and Footwear,” says CONTACT: indxshows.co.uk 74 | boutique. | FEBRUARY 2022

event organiser Martina Honeyghan. “But this year we are returning to our usual standalone format and we’re delighted to have secured so many brands and such an inspiring product presentation.” The upcoming edition will showcase the latest launches in bags, small leathers, jewellery, watches, luggage, travel accessories and gifting. Alongside returning exhibitors such as David Jones, Gianni Conti, Envy Bags, Jewn, Totes Isotoner, Fulton, Boardmans and FJ Collection, buyers can expect show newcomers including Lappella, Daniel

Wellington, Passion Accessories, SKIMP, Eco Scarves, Paul Oliver Designs, Alice Wheeler London, Capwell & Co, Maserati Timepieces, TW Steel, Lu Bella, LiveDiamonds, Blooms of London and DeCrease.

NEW COLLECTIONS

FEBRUARY 2022 | boutique. | 75

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DOWN TO BUSINESS

Down to Business INSIGHT FOR FASHION INDIES

System update

s your EPoS system up to scratch? We speak to some leading retail tech experts to find out how to choose the best solution for your business…

PHOTO BY CLAY BANKS ON UNSPLASH FEBRUARY 2022 | boutique. | 77

DOWN TO BUSINESS

Choosing the right EPoS system THREE RETAIL TECHNOLOGY EXPERTS REVEAL HOW TO PICK THE CORRECT EPOS SOLUTION FOR YOUR BOUTIQUE

n 2022, digitalising your business isn’t just best practice – it’s absolutely essential. The pandemic has revealed how crucial technology is for modern retail. Whether you’re selling via Facebook or ringing in transactions on

the shop floor, linking up all your sales channels is crucial to succeed in today’s fast-paced world. But how do you choose the right EPoS system for your particular business? Here we speak to three retail technology experts to find out…

“When it comes to investing in an EPoS solution, you usually get what you pay for” Melissa Marsh, director, Fashione

“A

s with most things in life, when it comes to investing in an EPoS solution for your boutique you usually get what you pay for. We get lots of calls from independent retailers who have bought their retail system based on price rather than features and benefits. Unfortunately, it doesn’t take too long for most to work out that they’ve bought something that’s unfit for purpose. “Lots of companies are now offering generic EPoS systems that aren’t geared up for fashion retail. They don’t cater for forward orders or offer reports on brand performance or seasonal 78 | boutique. | FEBRUARY 2022

performance. Plus, there’s not a lot of support or aftercare available when things go wrong. Because they’re generic, some of these systems have features that aren’t even relevant for fashion indies, meaning you’re paying for a service you don’t need. “Fashione is different because it’s been created especially with independent fashion retailers in mind. You can pull off really useful reports, such as which brands are selling well or what’s been your strongest performing category that season. You can go a step further too, looking into specific data for each brand to find out what’s most popular with your customers. Information is power. It means you can make key

buying decisions based on customer behaviour and previous transactions. Then next season you’ll have an even better selection of products that will generate more sales. “We’re also big on client interaction at Fashione. You can pick up the phone and speak to a human whenever you need to. There’s also an emergency support number at the weekends because we know that retailers aren’t just open Monday to Friday. “So, when you’re considering which retail system to choose, think of it as a long-term investment that needs to go the distance rather than a bargain find that doesn’t even fit properly.”

DOWN TO BUSINESS

“Choosing a solution designed for fashion retailers means boutiques will be able to run their business more efficiently” Rob Finley, head of business development, Three Software

“A

lot of indies think they only have two options when it comes to choosing an EPoS system: a massively expensive allsinging-all-dancing solution they don’t need or a cheap as chips version that isn’t up to the job. That’s where Three Software’s R3 Lite comes in as it’s an integrated solution that sits firmly in the middle. “Our system has been created with indie fashion retailers and all

budgets in mind. It’s affordable, does everything indies need, plus it’s easy to set up and switch over to. We offer the option of a simple monthly plan, which includes all hardware, software and support, for a starting price of just £99 + VAT per month. “Our product means all retailers can afford a proper fashion-specific EPoS solution to enhance their business. Plus, we also offer a monthly plan e-commerce solution for those retailers who are growing their business online.

“The team at Three Software handles the changeover, migrates the products, installs the tills and provides training so retailers can get on with what you they best instead of worrying about technology. “I think possibly the worst thing that’s happened to our industry in recent years is the rise of what we call ‘internet EPoS systems’. Choosing a solution designed specifically for fashion retailers means boutiques will have a system that actually works so they can run their business more efficiently and profitably.”

“Independent retailers need an EPoS system that will help them stay in control of their business” James Steel, business development director, Citrus-Lime

“B

efore you start looking for an EPoS system, you need to know the key problems you’re looking to solve, where you’re trying to get to and how fast you want to move forward. In practical terms, you need an EPoS system that helps you to stay in control of your business. “The right solution will make light work of daily tasks, highlight how stock is performing and identify opportunities to sell stock faster for greater profit. It will also allow customers to shop at their personal convenience, help get parcels picked,

packed and dispatched with the least fuss and have the support of a team that’s invested in your success. “Citrus-Lime offers simple tools and clear strategies for busy retailers. By investing in Cloud POS, retailers get a system that is End-to-End meaning you will have everything you need at your fingertips. “Our system means that your stock availability is always up to date making you a reliable place to shop. Citrus-Lime also offers Weeks Cover, which is a simple report that uses sales data to highlight what lines are working hard for you. Based on the rate of sale, Weeks Cover reports

show how long it will be before you’ve sold through and what cash you’ll generate. Meanwhile, retaining the customers you’ve worked hard to pick up is critical to your future success. Cloud POS’ Loyalty System is simple to set-up and works in-store and online meaning customers can enjoy incentives wherever they shop. “Citrus-Lime is affordable, too. Cloud POS starts from £52.50 per month while indies looking to sell online can get started from as little as £99 per month.” FEBRUARY 2022 | boutique. | 79

PROMOTION

The complete package ENHANCE YOUR BUSINESS WITH AFFORDABLE EPOS SOLUTION RETAIL 3 LITE

ashion-focused EPoS system Retail 3 Lite has been designed to help indies simplify their

business operations while increasing sales. Built by Three Software, which has been established for 16 years, the company’s complete

cloud-based solution includes software and hardware as well as seven-day technical support for its customers. Retail 3 Lite is cost effective and designed specifically for apparel retailers, managing different product sizes and colours as standard. The software can also be linked to e-commerce platforms to create a true omni-channel environment while retailers can also introduce loyalty schemes and gift cards to improve customer retention. Last but not least, the system also benefits from a full offline mode in case you lose your internet connection. Packages start from £99 + VAT a month with no long-term contract, which includes an EPoS till, receipt printer, scanner and drawer, software, telephone support, on-site hardware support plus all updates and hosting (threemonth deposit required).

CONTACT: Tel: 0845 130 7923 E: sales@threesoftware.com threesoftware.com/lite

Simply great customer service Fashion EPoS solutions from experienced professionals Designed for the Fashion sector Easy to use Easy to manage Great Service Great Support Affordable and Reliable

From

£99 + vat per month

• Hardware • Software • Support • Data Hosting • 3 months initial rental • No long term contract

Call Us 0845 1307923 or visit www.threesoftware.com/lite/ 80 | boutique. | FEBRUARY 2022

PROMOTION

Back for more KEEP YOUR CUSTOMERS RETURNING WITH CITRUS-LIME’S LOYALTY SCHEME

reating a loyal following is every boutique retailer’s dream. Customers who come back to buy from you time after time helps build profits, strengthens your brand and lowers your customer acquisition

costs. A loyalty scheme is a great way to attract repeat business because it gives customers a reason to shop with you again. CitrusLime’s Cloud POS works by offering customers points every time they buy something.” The points equate

to money off their next purchase and customers start collecting from their first shop. By offering money off, customers are incentivised to come back to your store instead of shopping elsewhere, helping you retain that all-important repeat business. The flexibility of Customer Rewards allows retailers to offer incentives on in-store and online purchases so customers benefit every time they buy. You can keep in touch with customers via automated emails that let them know how many points they’ve earned after each purchase as well as monthly statements outlining their points balance. The loyalty scheme available through Cloud POS is so effective that data shows 20 per cent of customers will make a repeat purchase when it’s used in the transaction.” Get in touch with the company directly to find out how its scheme could benefit your business.

CONTACT: citruslime.com

“Fashione is easy to install and simple to get to grips with” VICTORIA REX-LEES, OWNER OF THE WOMEN’S SOCIETY, ON THE BENEFITS OF RETAIL SYSTEM FASHIONE

“T

he Women’s Society opened in the historic town of Hertford back in 2006 and we’ve been working hard ever since to create an award-winning boutique. We pride ourselves on our extraordinary customer service, providing one-to-one style advice with an extensive knowledge of fashion and occasionwear. Whether customers are looking for an outfit for a wedding, party or simply a day out shopping, we offer a wealth of stylish products handpicked from top brands to suit their needs. “We decided to introduce an EPoS system in 2016 while we were having a

revamp of the shop floor. It felt like the right time to upgrade to an electronic till system and we decided to go with Fashione. “I chose this retail solution specifically because I loved the team behind it. Plus, it also has all the functions that I wanted and were suitable for us. Some of the other EPoS systems on the market are not fashion-specific so this was a real plus-point for me. The system was super easy to install and really simple to get to grips with. I’ve found its ability to link products to the website and the customer database most beneficial. The loyalty scheme has also been really useful.

“The support team at Fashione is amazing! They are always friendly and fix any issues we are having promptly. I would definitely recommend the system to other indies - I wouldn’t change from our current EPoS provider.” Fashione has been developed specifically for fashion, footwear and lifestyle retailers. Unlike generic systems, it makes it easier and quicker for products and inventory to be loaded thanks to its Style Matrix. This allows inventory to be clear and easy to view as well as providing powerful, business critical information and reporting.

CONTACT: Tel: 01257 542 301 fashione.co.uk FEBRUARY 2022 | boutique. | 81

PROMOTION

Modern classics SOPHISTICATED PRINTS AND UPDATED CLASSIC SILHOUETTES COMBINE TO CREATE A TIMELESS AW22 COLLECTION FOR BRIT BRAND ADINI

nown for its vibrant signature prints, flattering fits and unique styling, British brand Adini creates beautifullymade garments with immaculate attention to detail. The label has been producing stylish womenswear for over 45 years with a focus on ageless and timeless styles for all shapes and sizes. Its collections are made from luxurious natural fabrics and sustainable yarns that are ethical and kinder to the

environment. For AW22 its range features bold and sophisticated colourways, lively exclusive prints and updated classic silhouettes. The season its prints are inspired by textures, leaves, landscapes and flora of the natural world as well as contemporary abstract paintings and ethnic marks and patterns such as vintage chintzes. Buyers can expect a striking line-up of flattering tops, knitwear and tunics alongside new trouser styles, dresses and outerwear. Perfect for boutiques,

the brand’s entire range is designed in coordinated colour palettes for easy styling and merchandising. Wholesale prices are around £23 per piece on average while the minimum order requirement is £2,000.

CONTACT: Tel: 0208 560 2323 adinilondon.co.uk

Home comforts

RELAX IN STYLE WITH BLACKSPADE’S COMFORTABLE AND CHIC HOMEWEAR

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk 82 | boutique. | FEBRUARY 2022

ith the nation turning to loungewear to WFH during the lockdowns, many shoppers are still shunning structured clothing in favour of comfort. Turkish lifestyle brand Blackspade creates beautiful homewear for the entire family, offering the perfect pieces for relaxing in style. Inclusive and ageless, its AW22-23 collection features soft colours, tactile fabrics and comfortable cuts. Moreover, there are elegant options for women looking for a more elevated homewear look. Summer colours are blended with winter tones while bright surfaces, prints and glittery embroideries bring striking detail to the range. Elsewhere in the collection, its menswear line-up features the brand’s signature micromodal cotton blended fabric in a special colour effect, stylish print details in its Stay Classy group and strong details across its Smart range. Wholesale prices range from £3.05 £57.40 while there is no minimum order requirement.

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020 8560 2323

AUTUMN / WINTER 2022

FEBRUARY 2022 | boutique. | 83 www.adinilondon.co.uk

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The iconic fair for British handmade craft Register as a maker or buyer today at bctf.co.uk 84 | boutique. | FEBRUARY 2022

SHOP TALK

Shop Talk

INDUSTRY OPINION

Community spirit

R LOVEONE

ecently named in Small Business Britain’s f:entrepreneur 100 list, Onelove owner Cathy Frost has created a niche business selling quirky homewares and gifts. Here she reveals the inspiring story behind her 14-year-old business… FEBRUARY 2022 | boutique. | 85

SHOP TALK

“I think the shop local message has finally gained traction - we’ve seen footfall back to pre-covid levels and had a very successful Christmas”

CATHY FROST IS THE OWNER OF IPSWICH LIFESTYLE INDIE LOVEONE

irst opened 14 years ago in the heart of Ipswich, lifestyle indie Loveone sells quirky gifts and homewares. Owner Cathy Frost was recently named in Small Business Britain’s f:entrepreneur 100 list, which celebrates female business owners making a difference in their communities. Here she reveals how she’s weathered several economic storms including the credit crunch and pandemic…

What is your career background?

I started out working in local government as an environmental health officer in London. However, I decided to retrain as an interior 86 | boutique. | FEBRUARY 2022

designer in 2000 and started my own business. This led me to opening a retail business in 2007 and becoming a full-time high street retailer.

How did the idea for Loveone come about?

From my time as an interior designer I spent a lot of hours working with a kitchen design company and part of that role involved dressing and styling the showroom. During this time, I really got into product sourcing and buying. I assembled a small collection of interiors products and started selling at craft markets and gift fairs. I already loved shopping and always sought out the small indies whenever I visited

somewhere new. This is where the retail journey started and the name Loveone was partly inspired by my love of tennis and words I so often say.

When did you open the boutique and how would you describe your offer?

I opened my store in November 2007 and it was very much an interiors shop. However, once the recession began to bite in 2009, I had to change direction. It was at this point that I started to work with local artists and designers and became more of a gift shop. Today we sell a wide range of gifts and homewares, cards and stationery and still support many local artists.

SHOP TALK

Congratulations on being named in the f:entrepreneur 100 list. How did you feel to be included and why did you want to be involved?

It’s a great honour to be included! I was pleasantly surprised when I received the email – it certainly cheered up a very grey January and it’s lovely to be recognised for the day job that I love. It’s important to celebrate the work of female entrepreneurs in its widest form and I hope to be able to impart advice and support more entrepreneurs or potential ones through this platform. With our changing work environments, support for small business has never been so important.

What are your core brands at Loveone?

We stock Black Colour Clothing, Lisa Angel jewellery, True Grace Candles, Jellycat toys, Art Angels Publishers and Grand Illusions homeware to name but a few.

Which fashion brands do you carry and how do they complement the rest of your offer?

We offer a diverse range of gifts and homewares and we like anything quirky and interesting, so our fashion brands reflect this. Our fashion brands include Black Colour DK, Lisa Angel, My Doris and Pure by Nat while we also have handmade silver jewellery by local designer Zoe Curwen.

Who shops at your store?

Our customer base is very broad and we have young and old customers alike. I think it’s more about an aspiration to find something different and unique rather than a specific group. I tend to buy little and often and this keeps the stock fresh. We find customers are buying for themselves and then also looking for gifts for others.

Where do you do you buying? We buy from many sources including trade shows and direct from the producer or designer. Many brands come to me via social media - I am an avid magazine reader so very often find products that way or on Instagram. The most important thing

FEBRUARY 2022 | boutique. | 87

SHOP TALK What challenges are you currently facing as an independent retailer?

Like most high street retailers, the challenges we face are numerous. Online and particularly Amazon, out of town malls with free parking and the rise of supermarkets diversifying into gifts is all influencing footfall and sales. Also, the damage to our town centres from the pandemic and the changing nature of city centre usage such as losing the office sector has hit many businesses.

How do you work with other indies in your area to boost footfall and sales?

I collaborate with other local businesses and I also sell some books from a local bookshop. I am also part of the Saints Community Interest Company and we run street markets twice a year on our little high street. This brings much needed footfall and marketing exposure to the area. I also run an artist of the month section in the shop where we give over a small area of wall for an artist to display and talk about their work. Finally, upstairs at Loveone, we host a record store pop-up and a small studio used by two artists. Community is very important to me!

is considering whether I would love to own one (or two) myself. Plus, I often look for colour and pattern and increasingly consider if it’s sustainable and has been ethically produced.

When did you start selling online and how important is this part of the business?

During the first lockdown in order to survive we launched an online shop and this is now here to stay. We also offered click-and-collect and a free local delivery service throughout the lockdowns. Online is an important part of the business to complement our social media but I would say our bricks-and-mortar store is doing better at the moment. 88 | boutique. | FEBRUARY 2022

Have you introduced any new product categories? Last year I joined forces with a local florist and local flower grower and launched Planted@loveone. We offer a small range of houseplants and related gifts and items as well as workshops on keeping plants. So far this has been very well received.

Do you think the way your customers shop has changed since pre-covid?

I think the shop local message has gained traction finally - we have seen footfall back to precovid levels and had a very successful Christmas.

What do you enjoy most about running your own boutique?

The best bit is being part of a small indie community and making a difference to our town and showcasing the best in local products. I enjoy working with local artists and mentoring many on the start of their business journey.

What are your plans for the business for next 12 months and long-term future?

Who knows what is around the corner? I will strive to survive and hopefully by the end of the year start to see some growth and a return to a more normal high street. Rest assured we have adapted many times and we will keep doing so.

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To view the full collection and digital catalogue visit our website

www.dantejewellery.co.uk T: 01260 226 588

Email: info@dantejewellery.co.uk

Spring collection and digital catalogue are available on our website No minimum for online orders and no-quibble returns policy if an www.dantejewellery.co.uk item is not what you expected via our Freepost address

Telephone 01260 226 588

FEBRUARY 2022 | boutique. | 89

Email : Info@dantejewellery.co.uk

SHOP TALK

“Independent retailers will have to adapt to make the most of changing lifestyles” ANDREW GOODACRE, CEO AT BIRA, DISCUSSES THE IMPACT NEW WORKING HABITS COULD POSE ON RETAILERS

“A

s I write this article, we have started to see the end of Plan B restrictions in England. This should be good news, but let’s hope it is not being done for political expediency as opposed to sound scientific evidence. We have just completed a snap poll with Bira members, and 50 per cent of independent retailers are concerned about the lifting of restrictions because of concerns about employee safety and consumer confidence. Similar to last year and the so called ‘Freedom Day,’ restrictions are being lifted when new case numbers are still very high. With such a huge number of people still catching covid, it seems counter intuitive to remove restrictions, no matter how welcome it might be. “Retailers tell me that they would rather we are absolutely sure that we have beaten Omicron. This is because bringing back restrictions in March would be much worse for business than retaining restrictions for a couple more weeks in February. “With Plan B ending there has also been a lot of talk about people returning to work in the offices. I have mixed views on this because people working from home has largely been beneficial to indie retailers. With more people working where they live, we have seen a resurgence in local shopping, and we can expect this to continue in 2022. However, at the same time, we hope that those businesses reliant on office workers, tourists and transient shoppers will see a welcome return of sales in the near future. 90 | boutique. | FEBRUARY 2022

JONNY GIOS ON UNSPLASH

“Talking about the way people work, we have recently seen reports advocating a four-day working week, with some experts claiming it would be good for the high street. I was asked for my comments on this topic, and I believe that more leisure time is normally good for the high street – bank holidays are a good example. However, if every week contained a bank holiday, there is a danger the overall positive impact would diminish over time. Obviously, a four-day week should not just be for office workers. And it would put pressure on other businesses, including retailers, to develop a more flexible approach. “The argument for a four-day week suggests that workers are more productive, but I remain unconvinced

that we would see improvements in productivity in the retail sector. Nevertheless, we should not have closed minds to these topics as changes often present unexpected benefits. “With all these debates taking place, it’s absolutely clear that in terms of how people work, behaviours have changed for good. Flexibility, work life balance and wellbeing are here to stay. I firmly believe that changes invariably create opportunities, and independent retailers will have to adapt to make the most of changing lifestyles. This may result in changing hours for opening shops or adopting even more technology. Whatever the outcome and the trends that develop, retailers will have to be proactive to find the optimum solution.”

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SHOP TALK

“Today’s consumers are partly basing purchasing decisions on sustainability and are happy to pay a premium” HARI KRISHNADASAN, MD AT CAPRI LONDON, ON THE NEED FOR A SUSTAINABLE ETHOS IN 2022

“T

he need to shape a more sustainable economy is a task that has attracted heightened public attention. This has become even more apparent following extreme weather events such as last summer’s devastating flooding across Europe. Then in the autumn, decision makers from around the world met in Glasgow for the twenty-sixth UN Climate Change Conference to discuss the challenges ahead. “In its broad sense, sustainability covers three areas: environmental, social and governance – or ESG for short. Specifically, ESG encompasses the degree of responsibility that companies assume for sustainable development.” “Capri has rebranded this year, a move that was originally planned for our 10-year anniversary in 2020 but had to be put on hold due to the pandemic. As a brand we researched these three areas – or, as I call them, the three pillars - in depth to see where we were meeting these needs and where we were not. We then broke this down further still and investigated our impact as a brand on air, land, water, biodiversity and geological resources. “We started using compostable bags for our packaging in 2020. We also began reusing cardboard boxes from home as well as from our shipping company to send deliveries to customers - hence why no two boxes are the same. We’ve 92 | boutique. | FEBRUARY 2022

now cut out plastic completely from our packaging and use natural, unbleached twine instead of plastic bullet tags and also recycled paper for our swing tags. All rubbish from our building is separated, with 80 per cent being recycled (which also saves on waste disposal costs). The EU’s Green Deal requires all packaging in the area to be reused or recycled by 2030. “When creating our latest collection, we’ve also ensured that all our clothing across the fabric groups can be cleaned thoroughly when washed at low water temperatures. “Today’s consumers no longer see sustainable products as an alternative. They are partly basing their purchasing decisions on the sustainability of products and companies and are happy to pay a premium. The financial sector is already ahead of the real economy when it comes to sustainability. I met up with some ex-colleagues and other contacts from the City a few weeks ago working for Blackrock, Goldman Sachs and Private Equity outfits. It appears that the ESGoriented mindset is already an integral element of investment decisions. Increasingly, demands for sustainability stem partly from investors’ risk management and partly from the increasing incidence of loans linked to sustainable criteria. Furthermore, sustainability-oriented funds are more resilient. Studies show 77 per

CAPRI LONDON AW22

cent of ESG funds established 10 years ago continue to exist today compared with 46 per cent of traditional funds that have survived over the same period. “In view of the growing pressure from all sides for established consumer-goods companies, it is no longer a question of whether or not they need to operate sustainably. What is needed is a sustainability strategy and, above all, a road map to implement the strategy in the context of a transformation.”

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FEBRUARY 2022 | boutique. | 93

SHOP TALK

“The pandemic has given us all a positive lesson in how to survive in negative surroundings” THE CITY GODDESS GROUP’S NEWLY APPOINTED CEO YATHU KANAGARATNAM DISCUSSES BUSINESS GROWTH AND SUPPORTING CUSTOMERS DURING THE PANDEMIC Encompassing short order brands Goddiva and City Goddess as well as B2B marketplace TradeGala, the City Goddess Group is a fashion wholesale force to be reckoned with. Here we speak to the company’s newly appointed CEO Yathu Kanagaratnam to find out what’s in store next for the expanding business…

What’s your career background?

I joined the City Goddess Group in 2011 after completing a bachelor’s degree in Business Management. My first role was sales and marketing assistant, but I progressed quickly to sales executive and marketing manager and then to business development manager. In 2019 I was appointed as fashion portfolio manager, which saw me managing the entire wholesale and retail portfolios for City Goddess, Goddiva and B2B marketplace Tradegala. Last month I was promoted to the company’s CEO.

What are your main responsibilities as CEO?

CONTACT: Tel: 0208 599 5544 citygoddess.co.uk tradegala.com 94 | boutique. | FEBRUARY 2022

I oversee the overall operations and I’m responsible for developing and implementing new ideas to ensure the company meets its goals. I always give priority to the marketing and sales team, which is essential for business reputation and growth. As an experienced leader, I also work with stakeholders to ensure the company’s success. Elsewhere, my strategies are focused on engaging today’s customer with the best digital solutions while managing a team of developers to bring the latest technology to all our e-commerce platforms.

SHOP TALK What do you enjoy the most about your job?

My role gives me a great opportunity to work with all the departments within the company - from design to delivery to the end customer. I’m a people person and I enjoy working with all the team members. I also have the freedom to execute my new ideas - I believe that the key to success is to focus on the things we desire. Being successful in my work makes me really happy and it’s some I really enjoy.

How has the City Goddess Group overcome the challenges of the past two years? The pandemic has had a huge impact on the industry. Because it hit the occasionwear and partywear markets hard, we introduced loungewear to sustain and succeed in the market. The City Goddess Group also made huge investments in technologies and developed new websites and apps to raise awareness among retailers and consumers. A major advantage for us is that our design team and factory is based here in UK so we have not faced the challenges of delays that some brands are struggling with.

How has the pandemic affected your work personally?

I’m the kind of person who loves to work in an office environment among colleagues. Unfortunately, during the lockdowns, I was forced to work remotely. It was very difficult for me to get used to doing business without face-to-face interactions. But I did try to use the time well: I got to grips with IT coding, which is essential knowledge for our new apps and websites. I also analysed the growth pattern of City Goddess Group and learned new technical skills.

Have there been any challenges for the company following Brexit? Yes, we faced big challenges following Brexit. VAT, import duty,

cost of duty, custom clearance, cancellation of orders and return goods are the main challenges after leaving the EU. To overcome the issue, we pay import duty for our European wholesale customers.

How have you been supporting your stockists over the past two years?

We have offered huge discounts to our customers during the pandemic, and we’ll also be introducing trade credit in the coming months. We can respond quickly to new trends because we design and produce our garments in the UK, helping our customers achieve strong sales. Finally, we set the lowest prices possible for our stockists.

How well received has your B2B marketplace TradeGala been among buyers?

Tradegala has been welcomed by buyers and sellers as a new platform set to revolutionise wholesale fashion. And it has launched many brands across accessories, active wear, clothing, dresses and footwear. Our wholesale marketplace introduces a huge range of international retail stores with international brands by creating a global community of suppliers and buyers. At TradeGala, we are proud to support each and every fashion brand that we work with. During the pandemic, many orders have been placed through the site. We are honoured to say that TradeGala played a crucial role between wholesale buyers and sellers.

How has TradeGala grown and how do you hope to expand even further in the future?

Its rapid growth has made us very enthusiastic over the past couple of years. Since its launch in 2019, TradeGala has already helped a number of emerging brands. We invested in new technology for brands to showcase product

ranges, analyse trends and adapt to target a growing customer base and maximise business growth. We also developed a mobile app to give customers 24/7 access for unlimited order placement at any time. Furthermore, TradeGala recently joined the Department for International Trade (DIT) to export its fashion brands to global markets. The DIT programme gives the huge advantage of a wider audience for UK-based fashion brands.

What are your thoughts about the rise in sustainable fashion and how do you think the movement may affect the industry in the future? There is always positive correlation between sustainable products and sales. Currently, customers are more aware of sustainability and environmental impacts and want to choose eco brands. As a wholesale retailer our aim is to fulfil our customers’ requirements. As a company we have many plans to introduce sustainability into our trading process. A sustainable fabric range is scheduled to launch in AW22 while customers will be able to see the full journey of each product. We have also changed our packaging from plastic to more eco-friendly materials and are fully approved by Sedex.

What are your hopes for 2022?

The pandemic has given us all a positive lesson in how to survive in negative surroundings. Because of this the City Goddess Group has invested more on marketing and technology to regain our prepandemic sales or to even achieve more than ever.

And what about the long-term future?

We plan to expand by launching a Goddiva flagship store, opening more international City Goddess warehouses and making Tradegala a global marketplace. FEBRUARY 2022 | boutique. | 95

BUYER’S GUIDE Accessories Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk

Capri Clothing +44 203 819 0819 sales@capriclothing.co.uk www.capriclothingonline.com

Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com

Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories. HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com

Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com

S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com

Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk

Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com

Home and Gift Harrogate Convention Centre Organiser : Clarion Events W: homeandgift.co.uk

Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser :indx shows W: www.indxshows.co.uk

Top Drawer Olympia – London Organiser :Clarion Events W: topdrawer.co.uk

Footwear From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

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Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes

BUYER’S GUIDE Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk

John Pearce Fashion Brands :Own , by basics , Andam , Grums , SPG Woman M +44 (0) 7504 117954 E : info@jpf.london W www.jpf.london

Lofina www.shoebox.dk Agent: Joanna Edwards Agency T: 07989014141/ 07512550346

Womenswear Apt Collections: Brands : Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact : Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk

Capri Clothing T: +44 203 819 0819 sales@capriclothing.co.uk capriclothingonline.com

City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

Leap N Link Ltd Brands: Meri Esca, Pause Café Olivier Philips, Blue’D’Azur, Fuego Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk

Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com

MDA INTERNATIONAL Brands: Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, La Bottega Di Brunella, Baci & Amici. Email : office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 Phil: 07908634814 W: www.mdainternational.co.uk Instagram: mdainternational

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Partners In Fashion (2019) LTD Brands: Erfo, Just White, Lecomte, Rabe, Relaxed By Toni, Toni, Frank Walder – You by Just White – Maria Villalobos 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

Sarah Tempest/ Tempest Designs Italian Clothing Supplier Contact: Sarah Tempest T; 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064

Tor Fashion Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

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S/S22 NEW DATES 20 – 22 February 2022 Olympia London

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topdrawer.co.uk

RE INVENT YOUR EDIT 98 | boutique. | FEBRUARY 2022

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INTRODUCING PROPRESS MINI

To put the power of steam into your customer’s hands, contact Propress for reseller opportunities. Tel: 020 8417 0660 | Email: hello@propress.co.uk FEBRUARY 2022 | boutique. | 99 propress.co.uk

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Be seen Be heard

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screampretty.com • tradescreampretty.com 01753 424160 • sales@screampretty.com

Boutique Magazine February 2022

Articles inside

ECO CHIC Sustainable products and brands

GRID GOALS Our favourite posts from the ‘gram

FASHION EXTRAS This month’s best bags, jewellery and homewares

NEW COLLECTIONS Must-see collections for AW22