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ON THE COVER:
Image courtesy of Malina; E: sales@bymalina.com bymalina.com
Festive cheer
Iwrite this amid Black Friday madness – a retail event that has snowballed in recent years into an unescapable discounting frenzy. It feels like every major brand is getting in on the action this year, desperately slashing prices to increase volumes and gain a share of shoppers’ pre-Christmas spend.
We know some of you took part. Of course, most of you didn’t (and remained resolute in your decision not to). According to a poll by Bira, 70.5 per cent of indie retailers steered clear of the event this year. However, that was versus a considerably higher 86.6 per cent in 2023, so it seems more small businesses are testing the water.
But with so many alternative campaigns championing indies in the run up to Christmas, do small shops really need to discount before January? Research from the Small Business Saturday campaign suggests shoppers could spend more than £20 billion on gifts and celebrations this year. Independents, it says, could potentially claim a fifth of this figureequating to approximately £4.4 billion (read more in our news section on pages 20-22).
Clearly, there’s an appetite for bargains among shoppers. But support for small shops remains strong and shoppers are savvier than ever when it comes to how they part
with their cash. Hopefully they will vote with their feet (and money) in the coming weeks and continue to support independents this Christmas.
G etting people into store remains crucial for small retailers. So, it’s always uplifting to see all your Christmas windows, which undoubtedly helps get local communities into the festive spirit. We pick out some of our favourite reader creations starting on page 51 . We know it’s been another tough year in retail. However, as we get ready to welcome 2025, there’s optimism growing in the industry. For this month’s Shop Talk section, we ask indies and suppliers to reveal their most memorable moments of the year as well as their hopes for the 12 months ahead (turn to pages 57-60 to read).
Wishing you a very happy Christmas and new year!
Gemma Ward, Editor
Follow us on Instagram @boutique.magazine
www.godske.com/g-en/trade-shows
Fashion Fix
Pure London announces move to Spring Fair
Pure London x JATC will no longer run as a standalone trade show at Olympia, organiser Hyve Group has announced. Instead, the 30-year-old fashion buying event will move to Spring Fair at Birmingham NEC from February 2025 to sit alongside Moda. Scoop, meanwhile, will move from Olympia West to the venue’s National Hall from July 2025, giving it more space to feature an extended line-up of premium brands.
The new developments follow a period of uncertainty for Pure London, which never fully recovered to its prepandemic size after lockdown restrictions lifted.
According to Hyve Group, Pure’s move to Birmingham will help “strengthen Spring Fair’s position as a destination for the fashion sector, driven by evolving market conditions and the desire for a more integrated buying space for fashion retailers.” It adds the change will ensure Pure’s legacy continues “in a format that better meets the needs of today’s fashion industry.” The amalgamated Pure London and Moda will be known as Moda x Pure.
Jackson Szabo, retail portfolio director at Hyve Group, says: “We are incredibly proud of the heritage and success Pure London has achieved over the past 30 years as a prominent exhibition for both homegrown and international fashion brands. Despite this rich legacy, the show in its current format is no longer sustainable in today’s market.
“As the industry evolves, it’s crucial for us to adapt our offerings to strengthen Hyve Group’s position at
the forefront of fashion events. By positioning Pure and Moda together at Spring Fair and focusing on London’s premium fashion event Scoop and Source Fashion, we ensure that Hyve Group continues to deliver the commercial opportunities that brands and buyers seek.”
Pure London x JATC event director Gloria Sandrucci adds: “Pure has been a pillar of the fashion industry for over 30 years, showcasing incredible talent and connecting brands with buyers from across the globe. Its legacy is one of creativity, innovation and fostering strong industry connections, and we are very proud of what it has achieved. Transitioning Pure to Spring Fair ensures its spirit continues in a way that reflects the changing needs of the industry.”
Pure’s catwalk will continue to feature prominently at Moda x Pure, showcasing the latest collections and trends. Moda x Pure will also collaborate with a trends partner to offer expert insights, helping brands and buyers stay ahead of the curve in an everevolving market.
Hyve Group’s fashion portfolio also includes Scoop, which will take place from 9 – 11 February. Organisers have also announced that the show will move to Olympia’s National Hall from July 2025, “as the venue unveils its exciting new development that aligns itself with the Scoop DNA.”
The next edition of Spring Fair and Moda x Pure will take place from 2 – 5 February 2025 at NEC Birmingham.
UK womenswear brand Goddiva has partnered with Zyler to launch a revolutionary new Digital Dressing Room for its online B2C store. The collaboration marks a new chapter in AI-powered virtual try-on technology, allowing shoppers to visualise how they would look in hundreds of party dresses instantly.
Users are simply prompted to enter key measurements and upload a headshot of themselves
to use the new feature. They are then presented with an AI-generated image of themselves wearing an outfit from the brand’s collection. The tool also incorporates size recommendation technology from Prime AI, which analyses customer measurements to suggest the best size, factoring in garment fit and brand-specific detail for a more accurate and personalized fit.
Unlike other platforms offering size recommendations and virtual try-ons, Goddiva says its fully automated, combined integration is the first of its kind in the UK. Not only will it give shoppers a better idea of how garments will look and fit on their own bodies in real life, but it will also allow them to share images with friends or on social media with just one click. The brand hopes the launch will help increase conversions and reduce the need for customers to purchase various styles to try on at home.
“We are thrilled to bring this first-of-its-kind technology to our UK customers,” says Goddiva founder and CEO Mina Melikova. “Our digital dressing room allows shoppers to find their perfect fit, visualise themselves in our designs, and make more confident buying decisions. We’re excited about the potential this has for reducing returns and supporting a more sustainable future in fashion.”
Festive season will deliver critical boost for independent retail
New data from Small Business Saturday reveals UK households plan to spend £757 on average this Christmas, with 22 per cent earmarked for small businesses. Market watchers expect shoppers to spend a collective £20 billion on festivities and gifts this year, equating to a £4.4 billion boost for independents.
Elsewhere, the research found over a quarter (26 per cent) of consumers also intend to spend more on Christmas overall this year. It also reveals that women predominately control the festive purse-strings, with 60 per cent in charge of the household budget.
Support for small businesses remains strong, with four in five people (86 per cent) believing it is important to shop small and two thirds (66 per cent) spending with small firms multiple times a month.
“Public support is absolutely vital for small businesses across the UK, with many still fighting to recover from the cost-ofliving crisis and deal with continued challenges like high costs and flat growth,” says Michelle Ovens CBE, director of Small Business Saturday UK.
“With a major festive spending pot up for grabs this year, there is huge opportunity out there for small businesses. And it is really encouraging to see such positive public sentiment. We need this to continue as it really will make all the difference to helping small firms across the UK stay in business and keep delivering their incredible value across our economy, society and local communities.”
Harrogate Fashion Week
2-4 Feb ‘25
2-4 Feb ‘25
The UK’s leading womenswear tradeshow, with Four Full Halls of Fashion
Hosting the widest range of brands covering fashion, footwear, accessories & everything in between!
Socialise and network after a busy day buying in the beautiful spa town of Harrogate
Visit our website for exclusive hotel offers and discount for LNER Rail
UK shoppers willing to spend more on fashion from small businesses
One in five Britons (21 per cent) prefer to shop with small businesses over large corporations, reveals new research from Capital on Tap. Among these, over half (52 per cent) say they are seeking out unique and personalised products while 51 per cent want to support their local community. Other motives include ‘better customer service and quality of products’ (38 per cent) and ‘understanding the impact of their spending on the business owner’. According to its poll of 2,000 UK adults, shoppers are willing to pay more for certain items when buying from indies. Topping the list is art, with customers prepared to spend an average of £24.65 extra for unique pieces. Jewellery follows closely second at £20.58 more per item, then home décor (£18.79),
clothing (£17.62) and kitchenware (£11.69). Even greeting cards see an added premium, with shoppers saying they’d pay an extra £6.07 for unique designs.
The data also reveals 81 per cent of shoppers are considering purchasing Christmas gifts from small businesses this year.
To harness shoppers’ appetite, Capital on Tap’s Kamilla Fernandes-Pickett says: “To build trust with customers and create a sense of community, small businesses should focus on three key strategies: establish an engaging online presence to keep followers informed, participate in local events to connect face-to-face, and offer personalised products or services to give customers a unique, individual experience.”
Scoop unveils arty show theme and campaign imagery for AW25
Premium fashion trade show Scoop will return to Olympia West this February with an inspiring edit of womenswear, menswear and accessories brands from around the world. Founder Karen Radley has announced this season’s show theme as ‘Curated, for fashionable people,’ adding that the event will be “a celebration of artistic trailblazers who shape culture and spark conversations.”
There’s also new campaign imagery for AW25, depicting colourful Scoop-branded tins in homage to Andy Warhol’s Campbell’s Soup Cans. At the centre of the visuals is founder Radley’s pet dog, Perry, whom she says, “reflects the heart of the show with his playful yet refined personality.”
Originally launched at the Saatchi Gallery in 2011, Scoop
has become one of the most talked about fashion events on the UK buying calendar. From its curated brand line-up to its Instagrammable décor, the threeday show is universally revered by brands and exhibitors alike.
Explaining her new-season vision, Radley says: “This campaign reflects the heart of Scoop – an event where art meets fashion. We’re celebrating emerging designers and artists in an inspiring, modern way that resonates with buyers who see fashion as an art form. I am thrilled to curate yet another showcase of new and emerging designers who I believe will have a significant impact on the UK market. Scoop has always championed exceptional talent and this season we are doing exactly what it says on the Scoop tin (ahem!).”
The next edition of Scoop will take place from 9-11 February 2025; register for free entry via scoopinternational.com/home +
These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com
Scan to register or visit springfair.com
For sales appointments and information please contact : South : Tor Fashions 07855 481651 info@torfashion.co.uk North : Nick Drogman 07768 361815 nick@appletonagencies.co.uk
| Nordlundvej - 1 - 7330 Brande
Eco chic
BRANDS
Heart and sole
Crafted by hand at a small familyowned factory in Italy, Danish label Lofina’s high quality footwear features premium leather and lightweight rubber soles. £POA; Tel: 07512 550 346 joannaedwardsagency.co.uk
Inner peace
Update your homewares edit with TBCo’s sustainable blankets and cushion covers. Its stylish designs are crafted in low-impact materials such as recycled wool, mixed fibre waste and breathable cotton for a greener new year home update. £POA; E: sales@tartanblanketco.com tartanblanketco.com/pages/b2b
Everyday dressing
Designed for busy conscious women, Everyday Phenomenal’s wardrobe staples are made in small batches using the finest quality OEKO-TEX Standard 100 Certified fabrics. Expect minimalistic essentials such as t-shirts, luxurious tracksuits, culottes and jumpers in a coordinating colour palette. £POA; E: info@everyday-phenomenal.com
In fine feather
Socially responsible UK label Identity Lingerie implements sustainable production practices to create its luxurious feathertrimmed satin pyjamas. £POA; E: sales@identitylingerie.com
Second chance
Made from rescued leather, decommissioned firehoses and reclaimed parachute silk, Elvis and Kresse’s Crossbody Bag is sustainable and stylish. Choose from multiple colourways and two different firehose trims. £POA; Tel: 01795 892 184 E: support@elvisandkresse.com
Footwear
True story
Comfortable, light and breathable, Simone Pérèle’s Story shapewear offers medium support and clean-cut invisible finishing. Shoppers can choose from several everyday styles including a shaper bodysuit, shorts and thong in Black or Peau Rosée colourways. £POA; E: info@simone-perele.co.uk
Precious gift
Offered in each month’s birth stone, Rachel Jackson’s best-selling Electric Love Necklace is a perfect year-round gifting option for boutiques. £POA; E: sales@racheljacksonlondon.com
Boutique loves…
Love is in the air
FASHION BUYS TO ELEVATE YOUR LINE-UP THIS NEW YEAR
Change of heart
Perfect for layering over shirts until spring arrives, Pieces’ knitted heart vest contains 50 per cent recycled polyestermaking it a more sustainable option for conscious buyers. £POA; E: amalie.skjerning@bestseller.com
Dropping into stores from February, Smith & Soul’s second SS25 capsule nods to Valentine’s Day with red, pink and neutral colourways combined with lovethemed prints and motifs. Standouts include relaxed slogan hoodies, casual coords and graphic shirt dresses. Available to order now, £POA; E: info@smith-soul.com
What a crop
Now in a shorter length, the cropped version of Rails’ best-selling Getty jeans feature the same wide-leg fit as the original but with a flattering ankle-bearing inseam. £POA; E: mbryant@rails.com
The largest tradeshow in the UK, showcasing the most prominent brands in the lingerie, nightwear and swimwear sectors; not to mention the fastest growing exhibition in Europe. Wonderland prides itself on bringing a stellar combination of heritage brands together with emerging talent.
Second skin
Easy elegance
Danish womenswear brand Molly Jo offers sophisticated and elegant garments available to order in-season. Focusing on detail and perfect fit, the label’s styles boast figure-enhancing silhouettes and flattering feminine details. £POA; Tel: 0207 636 3063 godske.com
Fact check
Handcrafted in North East London to minimise its carbon footprint, Saywood Studio’s Rosa shirt dress will bring joy to rails this new year. The British label’s garments are made entirely from sustainable materials - from surplus cotton to biodegradable buttons. £POA; Tel: 07745 245 512 E: info@ saywoodstudio.co.uk
STANDOUT WOMENSWEAR AND ACCESSORIES
Retro perfection
Made in recycled red polyester, Damson Madder’s 90’s Frill Shoulder Bag will add an instant pop of colour to outfits this spring. Also available in black and leopard print, £POA; E: lois@damsonmadder.com
Upgrade evening skincare routines with Skin and Tonic’s Calm Clean. Boasting a relaxing scent of jasmine, chamomile and lavender, this butter-soft cleansing balm and hot cloth melts away make-up and impurities while soothing the skin. £POA; Tel: 0778 643 7774 E: charlie@beautybulb.co.uk
From the archives
To commemorate its 10-year anniversary, streetwear brand Anti Social Social Club (ASSC) has reimagined key pieces from its collaborative archive and introduced some new partnerships. Standouts include ASSC x Hello Kitty hoodies, Playboy t-shirts and a US Postal Service Jacket. Anniversary collection exclusive to Selfridges; ASSC will be available for indies to stock in 2025, £POA; antisocialsocialclub.com/pages/contact-us
Stock Up
In with the new
From fashion trade shows to agency showrooms, we reveal some of the best places to discover next year’s bestsellers…
Hit refresh
SUPER-CHARGE YOUR SS25 EDIT WITH THESE MUST-SEE SHORT-ORDER COLLECTIONS
ZSISKA
SHOWING AT: Top Drawer (466), Spring Fair (2M17), Scotland’s Trade Fair (TBC) and Harrogate Fashion Week (TBC)
Building on its collaborative range with The Great British Bake Off judge Dame Prue Leith, jewellery brand Zsiska is preparing to unveil another collection to brighten trade shows this spring. Prue by Zsiska encompasses vibrant handmade resin necklaces, rings, earrings and bracelets encapsulating the TV chef’s love for bold and unique accessories. It first launched in 2023 with five collections named after Greek Goddesses. For SS25, buyers will be able to choose from four new ranges: Flora, Glow, Orbeadz and Horizon. Created by Dutch jewellery designer Siska Schippers in the 1990s, Zsiska’s jewellery is handmade in Thailand using a rare two or three step painting and coating process. The designs are then combined with high quality materials, such as 24k gold leaf and pure silver leaf, making each piece unique.
SHOWING AT: Top Drawer (stand: D89); mention Boutique magazine for an exclusive show discount
Offering a full portfolio of premium accessories, V Fraas Trading International supplies women’s scarves and hats by Fraas and new-to-the-UK brand Loevenich. It also provides men’s hats from Bugatti as well as a range of soon-to-launch umbrellas. Its line-up caters for all weather conditions and seasons, ensuring boutiques are always prepared for impulse purchases whenever the weather takes an unexpected turn. With everything available to order from one supplier, it offers a seamless solution for B2B buyers throughout the year. Whether you’re looking for cosy winter scarves or stylish sun hats for high summer, the company’s all-weather range will help brighten boutique edits while streamlining your purchasing process.
SHOWING AT: Top Drawer (stand: C79), Spring Fair (4G30)
Named British Brand of the Year 2024 at the Boutique Star Awards , short-order brand Chalk delivers fresh stock into stores in around seven days. The lifestyle label’s collection includes womenswear, homeware, pet products, jewellery and accessories boasting its signature minimalist aesthetic. For SS25, its fashion range includes feminine pieces inspired by summer hues from Kent’s chalky coastlines. Expect to see classic navy, cream and warm beige sitting alongside black and white evoking the natural beauty of coastal landscapes. “We've created pieces inspired by women who are embracing self-care, dressing with youthful confidence and becoming more mindful of their appearance,” says founder Lisa Hemingway. “From light and flowing fabrics to relaxed cuts, our effortless silhouettes capture the elegance of coastal living.” Wholesale prices range from £10-40 per piece while there is no minimum order requirement for existing stockists (£400 for new customers).
REACH FOR THE SKY WITH THESE MOOD-BOOSTING SS25 FASHION BUYS
Blue emerged as a key player on last summer's catwalks – and the universally flattering hue is expected to be a big hit among shoppers next year too. So, from icy tones to midnight navy, here are some key pieces to take your edit into the stratosphere in SS25…
NECKLACE, SAMANTHA SIU, £POA
T-SHIRT, SELECTED FEMME, £POA
BELT, MUNTHE, £POA
DRESS, RAILS, £POA
NOTEBOOK, CHALK, 3PK £12
BARREL JEANS, NOEN, £POA
FINLEY SHOES, MUNTHE, £POA
MOS MOSH E: pl@mosmosh.com, SCOTCH AND SODA Tel: damiano.patawala@ulacglobal.com, RAILS E: mbryant@rails.com, ABIGAIL BORG abigailborg.com/trade-wholesale, MUNTHE E: hlm@munthe.com, NOEN Tel: 0207 636 3063 godske.com SELECTED FEMME E: cecilie.andersen@bestseller.com, PIECES E: amalie.skjerning@bestseller.com, CHALK wholesale.chalkuk.com, SAMANTHA SIU E: info@samanthasiu.com
JACKET, SCOTCH AND SODA, £POA
SWEATER, MOS MOSH, £POA
SHIRT, NOEN, £POA
SHIRT, SELECTED FEMME, £POA
PRINT, ABIGAIL BORG, £POA
TROUSERS, RAILS, £POA
BLOUSE, PIECES, £POA
HAIRCLIP, PIECES, £POA
Designed to inspire
VISIT JANUARY’S INDX
WOMAN FOR SALES-BOOSTING PRODUCTS AND BRANDS
Returning to Solihull’s Cranmore Park this January, INDX Woman will present a commercially-led line-up of inspiring fashion brands. Buyers will be able to discover new exhibitors and INDX exclusives alongside returning must-have labels. Over 100 collections are expected to be showcased this season across apparel, footwear, and fashion accessories, with confirmed brands including ICHI, Fransa, Joules, Joe Browns, b.Young, Nomads, Lily & Me and Sahara.
New for 2025, all attendees are invited to an aftershow Networking Social on Wednesday 29 January. Taking place at Cranmore Park’s new venue The Loft, the event promises a great opportunity to relax after a busy day’s buying and catch-up with colleagues.
Free to attend, INDX Woman operates a buyer and retailer-only admission policy, and all registrations are prevetted to maintain and protect authenticity. Its organisers aim to take the stress out of trade shows, offering visitors a relaxed, professional, buyer-focused setting at a centrally located, easy to access venue.
As part of the INDX Shows portfolio, INDX Woman is brought to market by Associated Independent Stores – the UK’s leading buying, services, and event group for independent retail. Delivering the retail industry’s busiest trade show calendar and focused on fuelling business growth, INDX Shows are curated by a team of industry experts with expansive knowledge across product, retail, buying, and event management.
The next edition of INDX Woman takes place from 29–30 January 2025 at Cranmore Park, Solihull; register for free entry via indxshows.co.uk/shows/woman
Getting intimate
MAKE CONNECTIONS, FIND
INSPIRATION AND SOURCE YOUR NEXT BESTSELLERS AT THE INDX NATIONAL INTIMATE APPAREL SHOW
Key order writing event the INDX National Intimate Apparel Show is set to inspire buyers when it returns to Cranmore Park this February with its exciting mix of brands. Attendees will be able to explore over 120 collections from new exhibitors, INDX exclusive brands and returning must-have labels.
Carefully curated to help indie retailers stand out and hone their competitive edge, its upcoming showcase promises an inclusive mix of lingerie, swimwear, nightwear, legwear and lingerie accessories.
Confirmed brands this season include global giants such as Anita, Aqua Blu, Chantelle, Cyberjammies, Charnos Hosiery, CupidFine Shapewear, Damart, David, DKNY, Fantasie, Freya, Hanro, Louisa Bracq, Marlon, Mey, Miraclesuit, Naturana, Panache, Ralph Lauren, Simone Perele, Skarlett Blue, Sockshop and Wacoal.
New for 2025, all attendees are invited to an after-show Networking Social on Sunday 9 February at Cranmore Park’s new venue The Loft. The event promises buyers a great opportunity to relax after a busy show day and to catch-up with industry colleagues.
As part of the INDX shows portfolio, the INDX National Intimate Apparel Show is brought to market by Associated Independent Stores – the UK’s leading buying, services and event group for independent retail. It is free to attend and continues to operate a buyer and retailer only admission policy, with all registrations pre-vetted to maintain authenticity. Visitors are promised a stress-free trade show experience within a professional buyer-focused setting at a centrally located, easy to access event venue.
The next edition of INDX National Intimate Apparel Show takes place from 9–10 February 2025 at Cranmore Park, Solihull; register for free entry via indxshows.co.uk/shows/intimate-apparel
Modern icon
SAIL INTO 2025 WITH ICONIC WOMENSWEAR FROM NAUTICAL HERITAGE BRAND SAINT JAMES
Flick through a recent issue of GQ magazine and you’ll see Brad Pitt and George Clooney, sitting in a motorcycle and sidecar, looking effortlessly cool in stripes. Both are wearing Saint James sweaters, first created by the brand in 1889 for local sailors and the French Navy. Fast-forward some 135 years later and the iconic Breton is now a timeless fashion staple that’s been endlessly imitated around the globe. Today Saint James still creates its original, authentic design using the highest quality yarns and traditional tight weave knitting techniques. Its hero styles,
such as the unisex light cotton Minquiers shirt and slim-fit Marée sailor jumper, are reinvented each season yet still retain their timeless shapes and enduring quality. But the Normandy-born brand offers much more than stripes. Elsewhere, its womenswear collection is brimming with other fashion classics - from chic denim skirts and shirt dresses to colourful knitwear and stylish jackets. Perhaps most iconic, aside from its striped tops and jumpers, are the label’s best-selling doublebreasted tailored peacoats which it meticulously crafts each season in sustainable pure virgin wool.
AW25 collection showing at Double H Agency, Islington, London, from Monday 20 January; contact agent directly for appointments.
A new era
PURE LONDON WAVES GOODBYE TO THE CAPITAL TO JOIN BIRMINGHAM’S SPRING FAIR
Fashion trade show Pure London has been at the forefront of the UK’s fashion buying industry for over 30 years. Now the much-loved event is entering an exciting new era as it prepares to move away from the capital for the first time to join Birmingham’s Spring Fair.
Teaming up with fashion showcase Moda, also resident at the NEC-based show, the new collaboration will be unveiled this February as Moda x Pure. Organiser Hyve Group says the unified show
has been “designed to meet the changing needs of buyers, offering an inspiring and dynamic platform to explore the future of fashion.”
With more than 800 exhibitors showcasing their collections across Spring Fair, Moda x Pure promises to be an exciting destination for buyers to discover fresh trends, innovative designs and unique brands. Attendees will be able to connect with industry leaders, uncover emerging talent and access new opportunities to drive their businesses forward.
Pure’s renowned catwalk will continue to feature prominently at Moda x Pure showcasing the latest collections and trends. The fashion-focused buying destination will also collaborate with a trends partner to offer expert insights, helping brands and buyers stay ahead of the curve in an everevolving market.
The event offers an unmissable opportunity for buyers and brands to step into a high-energy environment where networking and fashion takes centre stage.
The next edition of Spring Fair and Moda x Pure takes place at NEC Birmingham from 2 – 5 February; register for free entry via springfair.com/attend-pure-spring-fair
FASHION
Discover the Future of Fashion at Spring Fair; the UK’s leading marketplace for wholesale home, gi , and fashion, welcomes you to Moda x Pure, your new fashion destination.
With 38,000+ buyers and 800+ exhibitors across the entire show, we welcome you to connect, discover trends, and shape the future of your business.
Register now to join us at the ultimate fashion trade show experience and make your mark!
Plan of action
HONE YOUR 2025 STRATEGY WITH THESE KEY BUYING DATES AND DESTINATIONS
As the new year approaches, it’s time for retailers to plan their AW25 buying diaries. Here are some key showroom and exhibition dates to add to your new must-see list…
PARTNERS IN FASHION
BRANDS: B Three, Bariloche, Eve in Paradise, Frank Walder, Kris Fashion, Marie Mero, Marina V, Tinta, Toni and Relaxed by Toni
SHOWING AT: 32 Percy Street, London, W1T 2DQ from 15 January – 28 February (Frank Walder from 27 January – 17 February only and Marie Mero from 28 January – 28 February only); Bariloche and Tinta available to south of England and Wales retailers only. CONTACT: Tel: 0207 636 4207 E: cathy.vandeputte@partnersinfashion.co.uk partnersinfashion.com
APT COLLECTIONS INTERNATIONAL
BRANDS: Alembika, Alquema, Baci/Amici, Elsewhere, Kamuflage, knit Knit, Mandalay, Ozai N ku, TKS, Urban
SHOWING AT: Asia House, 63 New Cavendish St, London W1G 7LP (7 - 27 February); Scoop, Olympia West (9 – 11 February; Gustav and Whyci Milano only) CONTACT: Tel: 07906 070081 E: diane@dianesykesfashion.com dianesykesfashion.com
London trade show Scoop will deliver one of its most exciting showcases of premium fashion yet when it returns to Olympia West this February. From womenswear to jewellery, here are seven must-see brands presenting their collections at the show for the very first time...
1. Beatriz Furest
Founded in 2006, Barcelonaborn brand Beatriz Furest blends family traditions with contemporary trends. Its collections combine modern and classic design details, experimenting with unique shapes, patterns, fabrics, leathers and colour combinations. Crafted from the highest quality raw sustainable materials and finished by hand, its garments are produced in local Spanish workshops, reflecting the region's deep-rooted expertise and craftsmanship.
2. SUNCOO
Colour games, vibrant prints, enriched details and timeless cuts set the scene each season for Parisian brand SUNCOO. Founded in 2010 with the vision of injecting freedom into women’s wardrobes, the label perfectly epitomes modern French style. Elegant and chic with an eye for quality and unique design, designer and artistic director Stella Tang draws inspiration from her travels, design and the French lifestyle to create its effortlessly stylish collections.
3. SIYU
Striking the perfect balance between subtle elegance and carefree charm, Spanish slow fashion label SIYU specialises in artisanal designs crafted in natural raw materials. Each of its collections features exclusive handmade patterns and prints inspired by vibrant colours and contrasts – offering a unique line-up for indie retailers for AW25.
4. Augusta
Spanish footwear brand Augusta offers a seamless blend of European craftsmanship and contemporary design. Created by sisters Paloma and Cristina Rato, the brand was born from their shared passion for quality and style, inspired by years of international experience and their reconnection in their homeland. Key pieces include refined loafers in vibrant and classic tones, ballet pumps crafted with understated elegance, and chic ankle boots that balance comfort with contemporary style.
5. Gas Bijoux
Founded on the beaches of SaintTropez in 1969, jewellery brand Gas Bijoux continues to enchant the fashion world with its exquisite, sunkissed designs. Under the direction of founder André and his children Marie and Olivier Gas, 70 master artisans handcraft each piece in limited runs at the brand’s historic atelier overlooking Marseille. This dedication to craftsmanship and artistic flair preserves the brand’s timeless aesthetic it has been producing for over 50 years.
The next edition of Scoop takes place at Olympia West from 9-11 February 2025; register for free entry via scoop-international.com/page/visitor-registration
6. Re-Eau
Sustainable and rejuvenating scent-care brand Re-Eau is based on everyday luxury. Inspired by the natural beauty of Brazil and produced in Portugal, its unisex Eau de Cologne features clean, naturally derived essences that echo the freshness of water. Its layering scent experience begins with the bath or shower ritual, offering a revitalising and mindful approach to fragrance.
7. Orelia
Since its inception in 2008, Orelia has been synonymous with contemporary jewellery. The brand is based in Brighton and has evolved over the past 16 years into a beacon of urban elegance. For SS25, its Mayfair collection epitomises modern luxury with stripped back, refined styling. Expect generous, voluminous shapes and bold, stackable pieces that epitomize striking everyday elegance.
Fashion Extras
GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, JEWELLERY AND FOOTWEAR
Moroccan mule
Featuring vibrant prints and hues, female-founded footwear brand Arklectic creates unique handcrafted Moroccan-inspired mules in the finest leathers. £POA; arklectic.co.uk
Warm up
See in the new year under Chalk’s cosy Afghan blanket, featuring a soft and tactile shaggy faux fur fabric and luxurious velvet backing. Available on short order now, £80; wholesale.chalkuk.com
Wellness pack
Give dogs a vitality boost with Pawer Water advanced hydration supplement. Fortified with vitamins, electrolytes and collagen, use three times a week to increase overall wellness. 5pk £4.34; E: sales@pawerwater.com
Socks away
Perfect for gifting, Celtic and Co’s Fair Isle merino wool and cotton blend socks are crafted in premium yarns with soft ribbing which helps keep their shape over time. £POA; Tel: 0333 400 044
Star appeal
Luna Charles’ best-selling Juno Moon and Stars Hair Clip Set will bring a touch of celestial glamour to boutique edits this Christmas and beyond. Available in gold and silver, £POA, E: wholesale@lunacharles.co.uk
Glow up
Enriched with argan, sweet almond, jojoba and olive oils, sustainable beauty brand Mo1’s weight-less Luce Dorata elixir nourishes the skin and hair to leave a luminous glow. £POA; Tel: 07306 446 517 E: poppy@nbpr.co.uk mo1global.com
Going Dutch
Escape to the Netherlands in Rails’ Amsterdam graphic print tee. Made from 100 per cent cotton, its boyfriend-fit pairs well with wideleg trousers and jeans. £POA; E: mbryant@rails.com
On the cards
Keep bank cards and notes safely organised with Vero Moda’s chic mock-croc card holder, available in various shades to complement your womenswear edit. £POA; Tel: nina.kristensen@bestseller.com
Like a charm
Handmade in the capital using carefully sourced retro charms, Caramel Vintage London’s chokerstyle Faith necklace is guaranteed showstopper.
Offered in a full spectrum of hues, Nail Kind’s vegan-friendly polishes are formulated with mineral and plant-based ingredients such as sugar cane, corn and maize. £POA; E: uk@albabeauty.dk
For a rainy day
Crafted in the Danish brand’s signature waterproof PU fabric, Rains’ lightweight bucket hat is a trans-seasonal wet weather wardrobe staple.
£POA; E: jc@rains.com
Festive cheer
Made using 100 per cent recyclable uncoated paper, Jeff and the Squirrel’s Christmas pudding gift wrap is a great choice for conscious shoppers this festive season. £POA; jeffandthesquirrel.co.uk/pages/wsaccount-create
Freeze friendly
Expertly handcrafted in sustainably sourced materials, Mou’s iconic sheepskin boots are finished with its trademark hand-crotchet wool stitching. £POA; Tel: 0204 599 7144 mou-online.com
Keep it fresh
Specially developed to preserve and care for shoppers’ favourite pieces, Steamery Stockholm’s Signature Laundry Detergent helps keep clothes looking their best. £POA; steamerystockholm.com/wholesale
Bright side
Fragranced with neroli blossom, jasmine and sandalwood, Aery Living’s plant-based Eternal Optimist Hand Cream nourishes the skin while brightening the mood. £POA; aeryliving.com/pages/becomea-stockist
Sweet treat
Crafted in rural Somerset, The Chocolate Society’s chocolate bars come in imaginative flavours such as Flat White Coffee, Marmalade and Crunchy Biscuit. £POA; available via faire.com
Winter blues
Stave off the cold in Scotch and Soda’s much-loved knitted beanie hat, crafted in cosy yarn in a range of colours each season such as this striking azure blue
£POA; Tel: 0203 137 3901 scotchandsoda.com
Down to Business
INSIGHT FOR FASHION INDIES
Merry & bright
Fashion in d ies are spreading Christmas magic all around the country with their sparkling window displays.
To join in the festivities, we reveal the design process and key themes behind some of our favourites…
Joy to the world
THE MOST WONDERFUL TIME OF THE YEAR IN RETAIL HAS ARRIVED! HERE ARE SOME OF OUR FAVOURITE INDIE CHRISTMAS WINDOW DISPLAYS SPREADING MAGIC ACROSS UK HIGH STREETS THIS DECEMBER
It’s Christmas – and that can only mean one thing: the most magical window displays have now been unveiled by independents up and down the country. This year’s themes have been creative as ever. From twinkling Christmas trees and sparkling snowflakes to contemporary works of art, here we pick out a selection of standout indie installations bringing festive cheer to UK high streets…
Let it snow Renes Fashion is lighting up Lancaster town centre this year with its glamorous snowflake-themed windows. Aside from evoking the magic of traditional Christmas and complementing its sparkly womenswear, owner Tiffany Moore reveals a deeper meaning behind this year’s theme: “The uniqueness of each snowflake and its intricate structure, air of fragility, and inherent brightness resonates deeply with us. At Renes, we pride ourselves on being unique, but like so many of our contemporaries, we’re also aware of the fragility of the times. Yet, just as each snowflake promises a fleeting moment of brilliance, we too are looking forward to brighter days ahead.”
Golden quarter
Celebrating “the art of Christmas,” Southwold’s Collen and Clare has turned its windows into a contemporary art gallery. The triple-fronted shop is now showcasing works by artist Kate Charles, offering a very creative take on a traditional festive window display. And the best part? Everything on show, including the gold-leaf covered paintings, is available to purchase. “I believe our job as an independent is to do something different and unexpected,” says owner Vanessa Hodgson. “The paintings are all about friends, family and places and that’s exactly what we’re about too, so it seems like a very fitting collaboration.”
Metallic magic
Transforming its windows into a joyful Christmas masterpiece, Cardiff’s Kiti commissioned local artist Baldhead Designs to create a stunning bespoke painted mural. The intricate design frames the window space with festive gold and white trees, florals and foliage while complementing with the store’s glitzy Christmas fashion. "The design was really about creating something that complements our amazing fascia while framing the stock,” says owner Gwenno Davies. “The sun also catches the metallic paint, meaning it works brilliantly in the day and night and from inside and out”.
Winter wonderland
Sass and Edge’s Christmas windows offer a masterclass in festive elegance. Its pared back design features bare deciduous trees and wintery pinecones, which neatly frame the Winchester-based store’s stylish December edit.
“We wanted our Christmas window display to be impactful without blocking the view through to the store,” say co-owners Rachel Hunt and Sally Gott. “We love the lights on the trees, which light the windows up beautifully at night. The touch of the pinecones makes everything feel cosy and wintery, too.”
Christmas disco
Ten months in the planning and five full days to execute, Velvet’s Christmas windows are a joy to behold every year. This year’s theme is ‘Christmas at the Discotheque,’ with inspiration beginning with a giant disco ball before growing into this 1970’s style, sequin-filled cocktail bar extravaganza. “We always try to top what we created the year before and we’re beyond thrilled by how it’s turned out,” says MD Gemma Vaughan. “This showcases what we have in-store while creating a spectacle for the streetand we’ve already had amazing feedback from customers and the community.”
Introducing Aruelle’s Seamless Underwear Collection where comfort seamlessly fuses with elegance.
Renowned for its exquisite pyjamas, bathrobes, and homewear, Aruelle expands its repertoire with the launch of seamless underwear, applying the concept of “Feel with us” to this innovative line.
Boutique umbrellas are the ultimate fashion accessory, blending practicality with high style. These elegantly crafted pieces come in a variety of unique designs, from bold patterns to intricate details, allowing you to make a statement even on rainy days. Made with premium materials, they not only shield you from the elements but also elevate your ensemble. The artisanal touch and attention to detail set them apart from ordinary umbrellas, turning a mundane necessity into a chic accessory. Whether you’re dressing up for a formal event or adding flair to a casual outfit, a boutique umbrella adds a sophisticated touch that reflects your personal style.
At Soake we have a large selection of umbrellas to suit all occasions and in a variety of colour choices to suit all outfits. From Delicate Pagoda umbrellas to large ruffle umbrellas. Some even have a full UV protection so suitable for rain or shine.
We also have a large selection of everyday umbrellas to choose from in our compact umbrellas or our classic stick. From large rainbow umbrellas to super mini handbag size umbrellas.
Brand New Francesca Collection by Soake
Patterned Pagoda Collection by Soake
Metallic Animal Print Collection by Soake
Shop Talk INDUSTRY OPINION
Another door opens
This year has been full of challenges for the independent retail sector. Yet, despite the difficulties, there have been plenty of reasons to remain optimistic too. Over the next few pages, agents, indie owners and brand founders reveal their most memorable moments of 2024 as well as their aspirations for the new year…
NATHAN ANDERSON
A new chapter
INDUSTRY INSIDERS REFLECT ON THE HIGHS AND LOWS OF 2024 WHILE LOOKING AHEAD WITH OPTIMISM TO THE NEW YEAR
With a new year on the horizon, there’s a sense of optimism in the air. January always feels like the best time for a fresh start. And after the past 12 months in retail, boutique owners and suppliers alike will be looking forward to turning the page on 2024. While some indies have experienced record results this year, others have endured one of the most difficult trading periods in recent history. We’ve seen some fashion retailers close their doors for good this year while others have pivoted away from the bricks-andmortar entirely to concentrate on online. We don’t know what the future holds but as we edge closer to Christmas, indie owners and suppliers alike are hoping the ‘shop small’ message remains prevalent among high street shoppers. Here boutique owners, agents, brand owners and trade show organisers reveal their biggest achievements and challenges from the last year as well as their hopes for 2025…
Zoie Walker, founder, 32 The Guild
“The best thing that’s happened to me this year as a business owner is that I’m still here and trading. So many independents have sadly had to close their doors in 2024, so we’re so grateful to have been able to celebrate another year in business at 32 The Guild. The most challenging aspect of this year has undoubtedly been the drop in footfall we’ve experienced in Northampton, which is something I believe has been
replicated across the country. For 2025, I really hope that people start to utilise their high streets and local independents so that they can once again become bustling hubs of our communities.”
James Crabtree, head of fashion, AIS/ INDX
“There have been several key moments for me in 2024. Cranmore Park’s new social space, The Loft, has been a real hit with INDX visitors. I particularly enjoyed the INDX Fashion Summer Soirée where I presented Mey Underwear’s Philip Horner with the Lifetime Achievement award. Judging and supporting the Boutique Stars Awards as a sponsor was also fun and inspiring. Retailers have been especially time and resource poor this year, so making sure INDX shows are a priority to attend has been the biggest challenge. However, newness and value have been our strategic approach. We’ve been working hard to ensure the brand selections on offer reflect the ever-changing requirements of our loyal visiting retailers. With new investment in our exhibition set-up and a refreshed look and feel, our hope is that INDX continues to be the place retailers and suppliers do business. The products we present at INDX are truly inspiring, so our aim is always to show them to as many retailers as we can! A big wish for 2025 is for an improved retail market. We would all benefit from customers returning to the high street and supporting indies.”
THOUGHT CATALOG ON UNPLASH
Lucy Walsh, founder,
The Brand Ambassadors
“Watching The Fashion Huddle grow over the last year has been a real highlight. We launched our website and targeted email campaign to help buyers book appointments, which has been a huge success. Now with Pure leaving the capital, we’re an incredibly important destination when buyers come to London. Awareness has really snowballed, and we’re told that everyone is talking about us! But this year has also been challenging. It’s been heartbreaking to see great boutiques close their doors because of rising costs and falling footfall. The repercussions of unpaid stock and invoices is then felt across the supply chain, with brands and agents being left out of pocket. It's tough for everyone in the industry right now. There’s definitely a more positive feel about AW24. I hope retailers will step into their AW25 buying with optimism. We have some very exciting new brands launching and would it be too much to hope for a dry and warm spring and summer?”
Polly Crane, co-founder, Crane and Kind
“The reaction to our Christmas windows this year has been magical! We asked customers to submit their children’s names so we could create a gigantic “nice list” to display. Seeing little people spotting their names and getting excited for Christmas has been wonderful. It really represents what we try to do in the shop: sell lush stuff and also celebrate the community around us. It’s no secret that 2024 has been a challenging year. The ramifications of Brexit, covid and the war in Ukraine are still impacting our business. This is hard to navigate, but what we find most difficult is the lack of awareness among the general public. During covid we
had so much support, which was incredible. However, the years since have been much more difficult. My hopes and aims for 2025 are to build Crane and Kind’s reputation for fun fashion and accessories. Pivoting to womenswear has been super exciting - we have some brilliant pieces that are that little bit special and different but still very affordable. We’re also hoping to extend the shop as renovations to the building continue. Then we’ll finally have a more space to create a welcoming and stylish top-to-toe shopping experience.”
Deryane Tadd, founder, The Dressing Room
“The most positive thing to happen over the last 12 months has been seeing the recovery of the business start to take shape after a traumatic and malicious attack on my online shop. Seeing all the pieces of the jigsaw come together and feeling the hard graft of the recovery process starting to take shape has been rewarding and uplifting. It has also been great to make some promotions within my team and see how they are growing and flourishing. This year has been very challenging. It began with the realisation that my online business had been attacked and I had to deploy a strategy to rebuild and settle the business. Alongside this, there are all the challenges that many indies are facing at present, which is the continued discount culture on the high street and with brands plus the challenge and battle to reduce online returns - this is a significant issue for many retailers that trade online. The boomerang culture of high value and sought after stock being bought and then returned is frustrating and costly to manage. But I’m looking ahead to 2025 with positivity as I approach my twentieth year of trading. I have some great new brands launching and a revamp of our offer following some great trade show trips in 2024, so I’m excited to see this all come together. Roll on the celebrations!”
Mina Melikova, founder and CEO, City Goddess
“Like many other businesses, we’ve not had an easy 2024, but we’ve been working on exciting new projects that have kept us motivated. We’ve expanded further in the MENA region, which has shown a great appetite for Goddiva styles, and we’re currently finalising a new partnership that will enable us to expand further into Europe with local warehousing and logistics. This is a huge step forward for us as, like many, we’ve struggled to maintain trade with our EU customers since the new Brexit regulations. But of course, the absolute best thing that happened to us this year was winning the Boutique Star Award for Outstanding Business of the Year - what can top that? It’s been tough to see many of our long-term boutique customers struggling in the current environment, and we’ve sadly had to say goodbye to more than we would have expected. To do our bit, we’re trying to communicate as much as possible with our customers, to understand what they need from us, and to create collections that are as commercial as possible for all involved. In 2025 we plan to keep investing in technology to make our customers' lives easier, and to make it easier for our international customers to purchase from us without concerns about extra tariffs. We hope to find more partnerships like our EU collaborator, allowing us to expand further into MENA, North America and other international markets. There’s still so much to do, so we don’t plan on stopping now.”
Harriet Secular, founder, Salt Society
“We opened the first Salt Society in December last year followed by our second store – Boheme – six months later. Although it's still early days, the last year has been amazing. I’m finding people want to shop small and support local businesses and I’ve been overwhelmed with the support we’ve received from the local community. Ordering has been my biggest challenge in 2024. I’m really particular about our style, so it’s so important to me that I believe in every item we buy. This is obviously a challenge when you are trying to determine your market. It’s been a huge learning curve, and I played it somewhat safe this year. But for 2025, I’ve been a lot more confident. Hopefully my risks will pay off and not come back to haunt me! In 2025 I hope we can grow our customer base and be considered as a destination shop. We recently hosted our first in-store styling workshop, which I plan to do more of next year. Our first was a huge success and the feeling of community it created was priceless. We’re not just a store - we’re a place where people come to feel good. If we can get that right, I believe success will follow.”
Fiona Heaney, founder, Fee G
“The best thing that happened this year was winning Female Founded Brand of the Year at the Boutique Star Awards! It was a winning week for Fee G, as I returned to Dublin the following day and also won the VIP Fashion Retail Award 2024. Receiving two different awards in two different countries within 24 hours is something I won’t forget! Fashion design and retail is a tough business. We work so hard to evolve the collection and work better for boutiques each season. These awards offer validation of what we do. This year has been challenging, too. The rising cost of manufacturing and transport has been difficult, as has rising inflation. For 2025, I hope to continue to deliver the best collections I can to our customers. Ultimately, I would like Fee G to continue to be a brand that is well respected with clothing that makes women feel amazing.”
Hilary James and Sue Byrne, co-founders, Wardrobe at the Cross
“The highlight of our year was at the Boutique Star Awards when we were highly commended in the new retailer category. It’s been such a boost for us and has given us a sense of national standing. This kind of recognition is precious and validates all the hard work we put in every day. Rising costs has been our toughest challenge. We’re in a small market town, not a wealthy hub, so people are more cash-strapped than ever. That said, we’ve worked hard to ensure we don’t compromise on quality. We’ve been lucky to draw customers from more affluent nearby towns, but it’s a constant effort to stand out and prove our value. People think very carefully about where to spend their money, so we focus on creating a shopping experience that feels special and unique. We want our customers to feel that they’re getting something beautiful and meaningful with us. Our plans for next year revolve around growth. We’re aiming to expand our social media presence and develop a YouTube channel. We’re also excited by the prospect of hosting more in-store events. Finally, we’d like to strengthen our online sales, but we’re focused on growing organically without having to rely too heavily on Meta advertising. Next year will be about working smarter and finding creative ways to connect with our audience.”
A lifeline fo r familie s since 1853
We’re the onl y organi sation dedica ted to supp orting the child ren of people who work in the ritish fashion and textile ind ustry.
From boa rdroom to bo utique, studio to warehouse, we’re he re for every parent who
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“Despite all the challenges, I still hear hope and optimism whenever I speak
to
indie retailers”
BIRA CEO ANDREW GOODACRE REFLECTS ON THE OPPORTUNITIES AND OBSTACLES FACED BY INDIE RETAILERS IN
2024
Anyone who’s had the courage to open an independent shop will already know that retailing isn’t easy. This sector has, in fact, never been straightforward. However, this year seems to have thrown up more challenges for small business owners than ever.
Indie retailers have been hit with an onslaught of issues – from unseasonable weather and reduced consumer spending to lower footfall, deflation in nonfood sectors and increasing incidents of retail crime. On top of all of this we’ve also seen significant disruption from the likes of Shien and Temu.
We’ve even had political uncertainty this year and a new government taking control of the country. This brought about some renewed optimism, but only until the Autumn Budget.
It appears that to plug the national deficit, the chancellor has turned to the business sector to make up the shortfall. I have yet to hear any sector praise the latest budget, and there is no doubt that the sectors employing the most people, such as retail, will pay the highest price. Even now, two months following Rachel Reeves’ delivery to parliament, I’m still receiving letters from disillusioned retailers trying to come to terms with the increase in costs that will arrive this coming April.
The budget was presented as a mandate for growth –but I’m afraid to say that it has had the opposite effect.
As well as challenges, we’ve also seen change in 2024. Technology continues to improve and become more available to all retailers. Much of the discussions this year have been around AI and anyone with a smart phone can see how this is being used. One retailer recently told me that she’s enlisting AI to generate or enhance product images to use online. This saves the
cost of professional photography. Others have told me how linking AI to their EPoS system has helped them with stock management by reducing costs and providing important data.
The good news is that these applications are readily available and aren’t necessarily expensive (in fact, some of them are free).
Another positive trend we’ve seen in 2024 has been the growth in the circular economy. More and more shops are now selling pre-loved ranges or offering their customers an alterations service. Consumers want to do more for the environment these days, so it’s important for retailers to adjust accordingly.
It is easy to focus on the negatives – 2024 has had a plethora of them! Yet, I still hear hope and optimism when I talk to indie retailers. I’m always inspired by shop owners when they tell me how they’ve adapted and found ways to deal with adversity to move their businesses forward. I’m sure that every small business owner shares the characteristics of hard work, determination and drive to succeed. Retailers need all those characteristics as well as an instinct for understanding consumer behaviour and consumer needs, especially in the world of fashion. Here, buying the wrong seasonal stock is an added risk that not many other businesses need to worry about, and that risk increases as shoppers become more discerning.
So, as we edge closer to the new year, let’s hope the coming months bring more certainty for shoppers and fewer challenges for small business owners.
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