Publyon Brand Book

Publyonbrandbook

2023

Introduction.

HowPublyoncametobe

OnMarch21st2023,Dröge&vanDrimmelenand Dr2Consultantsbecameonenewbrandand Publyonwasborn.Duringthemonthspreceding thismoment,weworkedonpinningdownwhat Publyonanditspeoplestandfor.

Inthisbrandbook,youwillfindPublyon’sstory,the what,thewhyandthehow,andthetranslationto thevisualexpressionofthebrand.

Readytoreadthe Publyonstory…?

WearePublyon. Wearestrategicadvisors specialisinginchangeand advocacyforthegoodof society.

Whywedowhatwedo.

Creatingabetterfutureforall

AtPublyon,weenvisionafair,justandthriving worldwherepeople,organisations,communities andgovernmentsarealignedtouniteand innovateforthebenefitofall.

Thatiswhywegiveourbestinfacilitatingpeople andorganisationstohavetheirvoicesheardby policymakersandhelpingthembuildabetter futurewithouranalysesandinsightsaboutwhere societyisheading.

Whywedowhatwedo.

Creatingabetterfutureforall

Publyonsupportsfrontrunnerswhowanttoleave ameaningfullegacy.Wepartnerwithourclients, connectwithmanystakeholdersandshareour expertise.Makingorganisationsfuture-proofwhile societalcomplexitygrowsisatoughjob.Wecan onlysucceedwhenwedoittogether,daretolead andhavefunonthego!

Howwedoit.

Actingasbridgebuilders

Publyondrivestransformationbybuildingsolid bridges,sharingourknowledgetoguidepeople andorganisationsthroughcomplicatedpolicy processesandlegislation.Weoperateglobally withaneyeforinternationalchallengesand geopoliticaldevelopmentsthatlinktothe well-beingoflocalcommunities.Asacatalystfor positivechange,weattractclientsthatshareour values.Togetherwecanmakeameaningful impact.

Howwedoit.

Adaptivestructure

Weachieveourclients'goalsbyworkingclosely together.Weapplyprovenmethodsandsolid, structuredapproaches.Butit'snever'onesizefits all';everystrategyistailor-made.Whenwesee newandbetterways,weadapt.Andwhen circumstanceschange,weareflexibleand happilychangetheroutewhilestayingontrack.

Howwedoit.

Aiminghigh

Asleadersinourfield,weacceleratethe transformationofsocietybyadvancing knowledgeandinnovation.Thinkingoutsidethe boxispartofoureverydayjob.Wecreate solutionswithacan-domindset,strivingto consistentlyprovideunique,top-qualityservices. Ourbarishigh,aswearepassionateabout makingadifferencelocally,nationallyand internationally.

Howwedoit.

Roomforpersonality

Weareauniquegroupofpeople,andsoareour clients.Unitedinourdiversity-whetherby expertise,nationality,individualdesiresor professionalambitions-wevalueeachother's backgroundsandqualities.Weapproachpeople inafriendlyandpersonalway.Wecarefor ourselvesandourcolleaguesbypromotinga healthywork-lifebalanceandgivingroomfor individualideastoservesociety.Ontopofthat, beingfriendsatworkmakesourjobmorefun.

Creatingabetterfutureforall. Thefullstory

AtPublyon,weenvisionafair,justandthrivingworld wherepeople,organisations,communitiesand governmentsarealignedtouniteandinnovatefor thebenefitofall. Thatiswhywegiveourbestinfacilitatingpeople andorganisationstohavetheirvoicesheardby policymakersandhelpingthembuildabetter futurewithouranalysesandinsightsaboutwhere societyisheading.

Publyonsupportsfrontrunnerswhowanttoleavea meaningfullegacy.Wepartnerwithourclients, connectwithmanystakeholdersandshareour expertise.Makingorganisationsfuture-proofwhile societalcomplexitygrowsisatoughjob.Wecan onlysucceedwhenwedoittogether,daretolead andhavefunonthego!

Actingasbridgebuilders

Publyondrivestransformationbybuildingsolidbridges,sharingourknowledgeto guidepeopleandorganisationsthroughcomplicatedpolicyprocessesand legislation.Weoperategloballywithaneyeforinternationalchallengesand geopoliticaldevelopmentsthatlinktothewell-beingoflocalcommunities.Asa catalystforpositivechange,weattractclientsthatshareourvalues.Togetherwecan makeameaningfulimpact.

Adaptivestructure

Weachieveourclients'goalsbyworkingcloselytogether.Weapplyprovenmethods andsolid,structuredapproaches.Butit'snever'onesizefitsall';everystrategyis tailor-made.Whenweseenewandbetterways,weadapt.Andwhencircumstances change,weareflexibleandhappilychangetheroutewhilestayingontrack.

Aiminghigh

Asleadersinourfield,weacceleratethetransformationofsocietybyadvancing knowledgeandinnovation.Thinkingoutsidetheboxispartofoureverydayjob.We createsolutionswithacan-domindset,strivingtoconsistentlyprovideunique, top-qualityservices.Ourbarishigh,aswearepassionateaboutmakingadifference locally,nationallyandinternationally.

Roomforpersonality

Weareauniquegroupofpeople,andsoareourclients.Unitedinourdiversitywhetherbyexpertise,nationality,individualdesiresorprofessionalambitions-we valueeachother'sbackgroundsandqualities.Weapproachpeopleinafriendlyand personalway.Wecareforourselvesandourcolleaguesbypromotingahealthy work-lifebalanceandgivingroomforindividualideastoservesociety.Ontopofthat, beingfriendsatworkmakesourjobmorefun.

Sectorsthathaveourfocus

Transport&Energy Sustainability

Digital&Tech Region

Publyon visualexpression.

PublyonGreen #00533C 0,83,60 6004 329C 100,0,70,60 S3560-G20Y PublyonPink #D6007F 214,0,127 4010 219C 10,100,0,0 S2060-R40B Atlantis #86BC25 134,188,37 55,0,100,0 Nepal #99B5C3 153,181,195 45,20,20,0 Lochmara #0094DA 0,148,218 100,10,0,0 Violet #941B80 148,27,128 50,100,0,0 Tangerine #EE7D00 238,125,0 0,60,100,0 Blumine #1E7697 30,118,151 70,10,0,44

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