Moving to 100% circular design. | UK

WITH LOVE AND CARE. See what we’re doing every day to live and love more sustainably.

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WITH LOVE AND CARE. Sustainability is in our nature, and in our products.

We love the planet as much as you do, and as a family company we want to leave it a more beautiful place for the next generation. That’s why we are committed to becoming 100% circular in all our designs. It’s ambitious, but nothing worthwhile is ever easy. Find out what we’re doing...

Call it a purpose, a mission or even a compulsion. Whatever words you choose, it’s a real thing. Caring for others and the environment, caring for the earth that nurtures us, the air we breathe and the water that helps us flourish. We’re not perfect, but we’re all responsible and we all have a part to play. Some small, some big. It’s in everything we do and always has been.

We create products where beauty meets sustainability. And right now, it’s more important than ever. Why? Because there’s no longer a choice between profit or planet. We’re entering a period in time where all of us have the chance to make a difference. With every action we take, with every decision we make. That’s why we’re choosing to leave the next generation a legacy, not a mess. We’re making the move to 100% circular design by 2035.

How about you?

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MAKING A DIFFERENCE. Our six pillars to circular design.

100% MATERIAL HEALTH Right now, we’ve reached the legal 100% material health, but as Brabantia we want to do even better for humans and our environment. At this moment, we have already optimised 98%, but we aim for 100% healthy materials as soon as possible.

NOW AT

98%

100% RENEWABLE ENERGY Making smart energy choices is an ongoing process and we are taking steps to move towards 100% renewable energy in the future. The addition of more solar panels and choosing for suppliers of renewable energy will not only make us more self-sufficient, but more sustainable too.

NOW AT

70%

100% CLEAN WATER Our goal is to have all our wastewater even cleaner than what’s legally required before we put it back into the system, where it can then be processed into drinking water. We’re already doing great with a 99% clean water level. Let’s keep working to make it 100%.

NOW AT

99%

100% WASTE RECYCLED At the moment ca. 93% of our waste is recycled. We’re aiming to recycle all the wood, plastic, metal, water, paper and cotton waste from our production. How? By working on smarter waste separation and collaboration with our suppliers to eliminate waste altogether.

NOW AT

93%

100% RECYCLED / BIOBASED This is one of our most ambitious targets. Many of our plastic parts are already made from post-production recycled material. But we intend to expand this by using more aluminium, bio plastics, FSC wood and good cotton.

NOW AT

33%

100% RECYCLABLE We intend to make all our products 100% recyclable in the future. Designing recyclability into all our products and choosing materials that can be recycled more efficiently is an ongoing effort. The good news is that we are already at 98% recyclable, of which 50% can be used to make new high-quality products.

But there is still some work to do to reach the magic 100%.

NOW AT

98%

CRADLE TO CRADLE CERTIFIED®.

We believe in a better world.

That’s why many of our products are Cradle to Cradle Certified® at Bronze level.

They meet strict requirements for the (re)use of materials, renewable energy, water management and social justice.

MATERIAL HEALTH Helps to ensure products are made using chemicals that are as safe as possible for humans and the environment.

MATERIAL RE-UTILISATION Helps to ensure products remain in perpetual cycles of use and reuse from one product use cycle to the next.

CRADLE-TO-CRADLE Cradle to Cradle Certified® is a globally recognised measure of safer, more sustainable products made for the circular economy.

Product designers, manufacturers and brands around the world rely on this standard as a transformative pathway for designing and making products with a positive impact on people and planet.

What’s more, a growing number of brands, organisations and standards also recognize Cradle to Cradle Certified® as a preferred product standard for responsible purchasing decisions.

Learn more about the certification on www.c2ccertified.org

90%

At present, 90% of the products we produce ourselves are Cradle to Cradle Certified® at level Bronze. That’s already 58% of all our products.

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RENEWABLE ENERGY Helps to ensure products are manufactured using renewable energy.

WATER STEWARDSHIP

SOCIAL FAIRNESS

Helps ensure water is recognised as a valuable resource, watersheds are protected, and clean water is available to people and all other organisms.

To design business operations that honor all people and natural systems affected by the manufacture of a product.

1,000+ PRODUCTS Did you know that more than a 1,000 Brabantia products are already Cradle to Cradle Certified® on Bronze level?

OVER 2 MILLION TREES SO FAR! Together with WeForest we are growing

2,286,431 million trees in Africa’s degraded lands.

Let’s grow even more!

ETHIOPIA AMHARA 1.891.019

BURKINA FASO 300.000

ETHIOPIA DESA’A 95.412

2,005

8

16 Villages

> 122,000

Hectares

> 8,500

4,659

Benefiting from increased income for community members

Potential tonnes of CO2 sequestered over a 50-year period

Under restoration

Community members participated

Beneficiaries

2 MILLION AND COUNTING. Our mission? To leave the planet a more beautiful place for the next generation. But we can’t do that alone. That’s why we closely work together with our partners, our suppliers, retailers, e-tailers and nonprofit organisations to make an impact.

A great example is WeForest. Together we have made a huge difference by growing more than 2 million trees across Africa. How? With our rotary dryers and drying racks, we support WeForest in its mission of – ‘restoring forests for a better climate and planet.’ This campaign is supported with sales materials instore and online.

A big thank you for all the retailers who have helped to make this happen so far.

LIVE & LOVE SUSTAINABLY. HELPING CONSUMERS LIVE MORE SUSTAINABLY Consumers don’t just contribute to a sustainable world by buying our products. Our products can also help them to live a more sustainable lifestyle. From separating waste and preventing food waste, to drying naturally, we offer a greener solution for many household chores!

Natural drying Airing

Food storage Waste separation

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REGROW VEGETABLES

SEPARATE IN STYLE

Leftovers from spring onions or cabbage? Sprouting garlic cloves? Reduce waste and grow herbs and vegetables from leftovers with the Regrow Kit from Brabantia.

For the ultimate waste separators out there, we offer waste bins with up to 3 inner buckets with a space-saving design.

In short: all waste is sorted, in a single waste bin.

NATURAL DRYING

HANG-OUT IN STYLE

A clothesline or drying rack helps consumers to dry their laundry the sustainable way. It uses zero electricity and keeps clothes in a better condition. Not only good for nature, but for the wallet too.

Less washing and more airing? Our Linn is taking best care of everyone’s clothes. Dry naturally, air or store clothing, all with one piece of furniture.

100% COMPOSTABLE

Sort & Go Recycle Bins offer waste separation in many ways.

Wall mounted, free standing or built-in. And with a wide selection of sizes and colours, this waste separation concept fits any household!

Brabantia compostable waste bags are meant for vegetable, fruit and food waste. These are 100% biodegradable, which means they can also be thrown on the compost pile. This makes sustainable processing of organic kitchen waste even easier!

ORGANISE WASTE YOUR WAY

LOVE RECYCLING?

% recyclable after use (min.)

C2C Certified®, level Bronze

% recycled material made with (min.)

% recyclable after use (min.)

C2C Certified®, level Bronze

Bo Pedal Bin 36L

41

98

Y

Touch Bin 10L

35

99

Y

Bo Pedal Bin 11+23L

42

98

Y

Touch Bin 25L

52

99

Y

Product

Product

Bo Pedal Bin 3x 11L

41

98

Y

Touch Bin 30L

50

97

Y

Bo Pedal Bin 60L

44

97

Y

Touch Bin 40L

54

97

Y

Bo Pedal Bin 2x 30L

46

97

Y

Touch Bin Recycle 10+23L

44

97

Y

Touch bin 45L

54

97

Y

NewIcon Pedal Bin 3L

46

96

Y

Touch Bin Recycle 2x 20L

68

99

Y

NewIcon Pedal Bin Recycle 2x 2L

50

96

Y

Touch bin 60L

35

96

Y

NewIcon Pedal Bin 5L

47

96

Y

NewIcon Pedal Bin 12L

43

97

Y

Sort & Go Recycle Bin 3L

0

100

Y

NewIcon Pedal Bin 20L

43

97

Y

Sort & Go Recycle Bin 6L

0

100

Y

NewIcon Pedal Bin 30L

42

97

Y

Sort & Go Recycle Bin 12L

0

100

Y

Sort & Go Recycle Bin 16L

0

100

Y

FlatBack Pedal bin 30L

24

90

Y

Sort & Go Recycle Bin 25L

0

100

Y

FlatBack Pedal bin 40L

23

90

Y

Sort & Go Recycle Bin 40L

0

100

Y

Pedal Bin 45L

60

97

Y

Sort & Go Built-in Bin 2x 12L

2

100

Y

Pedal Bin 2x 20L

69

100

Y

Sort & Go Built-in Bin 2x 16L

1

100

Y

Bo Touch Bin 36L

33

98

Y

NewIcon Wallmounted Bin 3L

44

96

Y

Bo Touch Bin 11+23L

34

98

Y

Touch Bin WallMounted 3L

44

97

Y

Bo Touch Bin 3x 11L

33

98

Y

Bo Touch Bin 60L

39

97

Y

Flame Guard Paper Bin 7L

64

100

Y

Bo Touch Bin 2x 30L

41

98

Y

Flame Guard Paper Bin 15L

63

100

Y

Bo Touch Bin Hi 60L

38

97

Y

Flame Guard Paper Bin 30L

52

100

Y

Bo Touch Bin Hi 2x 30L

41

98

Y

Contact your Brabantia sales person for more information about other products, or even more detailed facts and figures.

www.brabantia.com/circular-design

© Brabantia Branding BV/2021-05. We reserve the right to change models, colours and prices. / 2103-078-UK

% recycled material made with (min.)

More and more of our products are made with recycled materials and are made to be recycled.

In order to make consumers aware of a more sustainable choice, we are providing information about the sustainable efforts that go into our products. Like this simple and snappy information tag on products or packaging.