HOME SALE STRATEGY Prepared for:
Brad K Dang
Realtor │ RB-20098
4211 Waialae Avenue, Box 9050 , Honolulu, Hawaii 96816 | Main: 808.738.3600 | Fax: 808.585.2464 | BETTERHAWAII.COM
Your Real Estate Agent Brad K Dang (R) BradDang.com facebook.com/braddangrealtor/ IG @b_dang8
Aloha, Thank you for the opportunity to discuss your real estate needs. I understand that any real estate transaction is a major decision. My goals are to: • Help you navigate the sale process smoothly • Help you familiarize yourself with the current market activity • Explain why Better Homes and Garden Real Estate Advantage Realty and I are qualified to best assist you in achieving your real estate goals To better serve you, I will need to spend some time with you to learn more about your unique needs and your expectations of your real estate sales professional. Please feel free to call on me at any time, ask questions, and share your concerns with me. I am committed to your real estate experience a success.
Mahalo,
Brad K Dang (R)
Brad’s Client Philosophy WHAT HOW
WHY
WHY I believe in Real Estate
• I believe owning real estate is one of the best ways to building wealth over time • I believe owning property is a gateway to financial independence and emotional security • I believe helping people succeed is one way of giving back HOW I will help you succeed
• I will provide you with up‐to‐date information, so you are able to make well informed decisions • I will guide or lead you through the sale process and give you every advantage possible • I will share with you my 10+ years of real estate knowledge and experience WHAT sets me apart
• I am an out of the box thinker who looks at things from all directions. “3 sided coin” • I am Realtor who is willing to give you honest, genuine client service while working hard for you. • I value my relationship with my clients above all else and always put your interests before the transaction.
My Seller Services WHAT • Sellers’ consultation to help determine your options • Prompt response to your questions with tailored communication (email, text, phone) • Provide guidance on what needs to be completed prior to coming on the market • Introduce vendors who can assist with preparation or move • Agent showings and Open House coordination • Marketing‐ online, print, professional photos • Seller’s Real Property Disclosure Statement review • Smart Negotiation guidance‐ price & terms • I will attend all of important inspections‐ J‐1 General, Appraisal, and Termite • Complimentary escrow tracking service to remind you of important timeline dates with documents stored in a secure virtual cloud • Assist you in completing all the escrow paperwork and reviewing all contract documents • Personally attend your final escrow appointment to assure that all the figures, paperwork are in order
Brad K Dang ブラッド
カズオ
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The Best “Dang” Realtor for You! Realtor | RB‐20098 (808) 520‐3710 BradD@BetterHawaii.com BradDang.com During Brad’s career in residential real estate, he has closed over $50 million dollars in sales with over a hundred closed transactions and has collaborated with many other high producing agents on additional transactions. Brad has built a solid reputation for being a client focused agent who is able to work collaboratively and in harmony with any agent in our market. Brad continues to service clients and close transactions representing both sellers and buyers in 100 neighborhoods across the island of Oahu. He is extremely experienced in both fee simple and leasehold properties (Kam Schools project) and is highly knowledgeable about condominiums having closed transactions in 61 different buildings across the island. Experience • Licensed since 2005 • Designations: (R) Broker, CRS (Certified Residential Specialist), SRES (Senior Real Estate Specialist) • Honolulu Magazine’s Best in Real Estate, top agents list 2015 & 2014 • Aloha ‘Aina Realtor nominee (2015, 2013, 2011, 2009) • 200+ Closed Transactions (MLS and Project Sales) • 1031 Tax Deferred Exchanges (Investment Properties) • Client Service Award Locations LLC 2009‐2015 Education • University of Hawaii at Manoa, B.A. Japanese • Konan University, Kobe Japan • Kamehameha Schools Languages • Japanese & English Hobbies • Golf, watches, gym, hiking, travel & import cars
Client Testimonials Real Satisfied is an automatic survey sent to clients at the end of a closed transaction. Sellers and Buyers are able to candidly provide their feedback through ratings and testimonies. Results can be viewed publicly at http://www.realsatisfied.com/Brad‐Dang‐R
Client Testimonials • If you are looking for a realtor whom understands the industry and is there to work for you, Brad Dang is your realtor! His expertise and work ethic is a perfect combination for any Buyer or Seller. His ability to look at a situation from all angles is a rare quality these days. When working with Brad, anyone can clearly see that he is actively involved in each step from start to finish. Brad's ability to maintain this level of service is not only an asset to his clients, but to the entire transaction!" ~ Kerra Wong, Fidelity National escrow officer. • To describe Brad Dang as "exceptional" is, in my opinion, insufficient. Describing him as "outstanding or stellar" would be the words I would use. During the sale of the property at 3234 George Street, he patiently guided me through the sales process. He clearly and concisely explained the contract I would be signing, kept in constant contact to keep me updated on the progress of the sale, helped me review all offers and worked with the buyer's realtor to secure the best sales price. He was always available when I had questions and if he did not know the answer, he researched or consulted a senior broker at the firm to provide the correct answer. He was genuinely concerned that I receive the best service possible. As a result of his diligence, I decided to work with him again when I purchased a townhouse in Mililani. The purchase closed on May 20, 2015. Again, I relied on his experience and expertise to help me. He was always patient, provided me with complete information on each unit we visited, and was willing to discuss the pros and cons of each place, and was not "out to make a quick sale.“ He expertly negotiated with the seller's realtor a price with which I was comfortable. Brad brings with him both knowledge and a sincere desire to help each client with the largest investment of their lives....a HOME. ~Lorraine L • Brad Dang went above and beyond to help us successfully sold our property in Waialae Kahala. We're deeply impressed with his professionalism and courteous manner and will definitely use his service again in the future. Eddie Tsu, Honolulu HI
Client Testimonials We would like to take this opportunity to write about our realtor, Brad Dang. Brad was highly recommended to us by our financial planner in February 2009. He explained to us that Brad was extremely hard working, thorough, and always takes the time to give detailed explanations. Brad is also a full�time realtor, which was an important aspect for us. We wanted someone that would be always available rather than a realtor working on a part time basis. Our prior experiences with other realtors did not quite meet our expectations; however, when we first met Brad, our minds were set as ease. We were thoroughly impressed by his professionalism and inviting personality. He immediately provided us with the sales data of our condo and of the condos in the surrounding area for us to review. At our second meeting he meticulously explained the steps involved to sell our property and advised us on our duties as a seller. What was most comforting was his confidence that we would be successful in selling our unit. Brad helped us determine a reasonable asking price, worked hard to create a marketing strategy and went the extra mile to notify all of his contacts about our unit. We had such a successful turnout at the first Broker's Open and Open House that we were confident that all of his efforts would pay off and we were definitely in good hands. Overall, Brad made the selling experience extremely pleasant for us. As first time sellers we were apprehensive, but with Brad's dedication and expertise, we were able to successfully sell our unit at a price we wanted. Now that we are looking again to purchase our next home, we are eager to work with him again. We would definitely recommend Brad as a realtor to anyone who is in the market to either sell or purchase property. Not only have we come to respect him as our realtor but we also consider Brad as a great friend. Aloha, Myles & Sandra M
Client Testimonials Now that the dust has settled, and there was plenty of it flying around as we prepared for the open house showings, it seems appropriate to take a moment and compliment you on a terrific job in listing, showing and selling the house. It was a very important endeavor for us and something that we had never attempted prior to this experience. There is a natural trepidation attached to an undertaking of this magnitude not to mention a degree of emotional baggage. Your professionalism and diligent preparation enabled us to realize a positive result with a minimum of discomfort � I don't see how it could have been any more successful. There are a number of reasons why we would highly recommend you to others and we write this letter with the intent that you may utilize it as a testimonial in future situations. The first thing that we noticed, and liked, was the thorough preparation and research that you brought to the project. Every important item was well presented and applicable to the task. The few questions we had were answered on the spot or by the next day. A particular strength of yours, Brad, is the attention to detail and complete and quality follow up you provided for any loose ends or concerns. This demonstrates not only ability but, of the greatest importance to us, the respect and concern that you assigned to our requests. Call it meaningful service. You're also a hard worker and, in the long run, hard work trumps all. Another significant quality that we appreciated was your complete loyalty to our express goal in selling the house. It was clear that you sincerely had our best interest as your foremost priority at all times. Your company is first class with a multitude of resources that would have to impress anyone. From some of your senior management people, whom we met, to your highly capable administrative assistant to the state of the art technology that your company brings to the project, we felt that we had a highly professional organization helping us. The proof is in the results and we are extremely pleased at the selling price and the speed with which it was accomplished. Best of luck, Brad, in your selling career and know that we enjoyed dealing with you and extend our highest recommendation for your services. Aloha, Donn W. Yoder
Local Market Expertise. National Brand Support. Global Recognition. Local Market Expertise Founded in 2004 with eight locations on Oahu and Maui, and more than 140 affiliated real estate professionals, Better Homes and Gardens Real Estate Advantage Realty is an award‐winning, full service residential real estate firm. Our select Relocations team possesses over 80 years of combined local real estate experience and have assisted hundreds of local, military, continental U.S. and international clients buy and sell homes in Hawaii.
Local Market Expertise. National Brand Support. Global Recognition. National Brand Support Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The growing Better Homes and Gardens Real Estate network includes more than 10,000 affiliated sales associates and approximately 300 offices serving home buyers and sellers across the United States, Bahamas and Canada.
Local Market Expertise. National Brand Support. Global Recognition. Global Recognition In 1978, Meredith Corporation, one of the nation’s leading media and marketing companies and publisher of Better Homes and Gardens magazine, launched the former Better Homes and Gardens Real Estate Service. Meredith Corporation owned and operated the company for 20 years and grew the business into a highly respected name in the real estate industry. Meredith Corporation sold its real estate business in 1998, but retained long‐term ownership of the Better Homes and Gardens Real Estate brand name. Then, in October 2007, Realogy announced a new, long‐term agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation. Better Homes and Gardens Real Estate officially launched its new franchise system on July 23, 2008.
Client First Approach to Real Estate The company's success is based on a commitment to a "client first" approach to real estate. By utilizing the latest technology, an unparalleled training program, local expertise and the national network strength of Better Homes and Gardens® Real Estate, their real estate professionals effectively service each of their clients based on their unique needs and help them reach their real estate goals.
An Award‐Winning Company Better Homes and Gardens Real Estate Advantage Realty is honored to receive numerous awards and accolades over the years including: Top 250 Hawaii Businesses in 2017 & 2016 ‐Hawaii Business magazine Voted Hawaii’s Best Real Estate Firm award 2017, 2016, 2015, 2014, 2013, 2012, 2011 & 2010 by Honolulu Star‐Advertiser readers Voted Best of Honolulu Real Estate Firm award 2017, 2016, 2015, 2013 & 2012 by Honolulu Magazine readers 50+15 Fastest Growing Businesses award 2014, 2010 & 2011 (Pacific Business News) Best of the Best Real Estate Firm award 2008 & 2009 (by Honolulu Advertiser readers).
An Unparalleled Support Team OUR ADMINISTRATION TEAM Our select team of highly successful real estate experts and marketing/management professionals work together as a unified team committed to providing you with the highest level of exceptional service. Selected for their knowledge, skill and years of experience, our team members are dedicated to helping you define, design and implement a distinctive approach to the sale of your property.
LISTING COORDINATION We will manage your listing on MLS, place ads for your property and assist with the preparation for successful open house events.
MARKETING PROGRAM Custom marketing strategies are created by our marketing team to ensure we promote the best features of your home to a targeted audience. Our affiliation with Better Homes and Gardens® Real Estate provides strategic marketing opportunities with recognized brands including the Wall Street Journal, the Robb Report and Juwai to reach national and international homebuyers.
ESCROW TRACKING Our Escrow Managers maintain perpetual communication with all parties involved in the transaction to ensure deadlines are met, appointments are scheduled and that critical information is delivered promptly and efficiently.
HOMEÂ SELLING
Outline For Success •
IDENTIFYING YOUR NEEDS & GOALS
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PREPARING FOR SUCCESS
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PRICING STRATEGY
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MARKETING STRATEGY
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OFFER REVIEW
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ESCROW & TRANSACTION MANAGEMENT
Identifying Your Needs YOUR GOALS AND NEEDS I’ll lead you through the home sales process and make the experience as efficient and stress‐free as possible. My goal is to expose the property to the most amount of Buyers in the shortest amount of time to cause the highest possible price. Identifying your needs: •
Motivation
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Time Frame
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Previous selling experiences
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Fears or Concerns
Expectations: •
What are your expectations of your real estate agent?
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Communication (text, email, phone)
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Commitment
Preparing For Success FIRST IMPRESSIONS ARE IMPORTANT Check list of suggestions to do in preparation to show your home:
De‐Clutter 2x & store valuables
Organize, staging
Make Repairs‐ paint, flooring, lighting
Remove Pets‐ showings, open house
Pre‐Home Inspection‐ minimize renegotiation or cancellation
Professional Cleaning‐ top to bottom & exterior
Real Property Disclosure Statement‐ walk thru
Easy access to property
Pricing Strategy Determining Property Value What determines or affects a property’s value? •
Location, Location, Location
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Property condition, appeal, floorplan
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Competing properties
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Supply & Demand factors
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What Buyers are paying for similar properties
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Available financing
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Over Improvement + vs –
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Season of the year
Art of Pricing Pricing properly from the start At market value you expose your property to the proper target market, which produces a higher actual cash net. Agents and Buyers know the market, so you can not under price your home. Here are two main ways to help establish value. Comparative Market Analysis •
Compares your home to the price of other similar sold homes
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Compares properties in escrow that have not yet closed
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Considers current active listings
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Withdrawn/ Expired listings
Broker‐ Agent relationships •
Calling agents of sold properties for feedback on showing activity, buyer profile, and offers
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Going to preview similar active listings to do a visual comparison
Over‐Pricing •
Agent and Buyer interest is at its highest when a home is first put on the market. –First 2.5 weeks
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Agents and Buyers can tell when a property is over priced‐ No offers, Negative buyer assumption about property or seller
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Over pricing your property by 5% higher than it should be means loosing 30% of exposure. Small price reductions = Kiss of death or chasing.
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Longer the property is on the market the likelihood of receiving less is much higher & costs more‐ long DOM encourages lowball offer
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Noticeable decrease in agent and buyer excitement and showing requests. –loss of momentum
Marketing Strategy Broad�based Internet Marketing My marketing program will put your property on hundreds of popularly viewed real estate websites and social media, including:
Marketing Strategy Professional Photographs 10‐15 high quality photos will be taken prior to listing the property for sale by our in‐house photographer. We only have one chance to leave a great first impression!
Marketing Strategy Individualized Website Single listing website that is 100% dedicated to showcase the property. www.1234alohast.com
Marketing Strategy
3D Virtual Tour & Interactive Floor Plans in first person POV. Navigate all the rooms without loosing sense of direction
Marketing Strategy Traditional Marketing • • • •
Custom color property fact sheets Postcard mail outs (as agreed upon) Sunday Open House newspaper ads Property exposure at our Kahala Mall kiosk
Offer Review Negotiating Offers I will present all offers to you and explain the positives and negatives of each offer so that you can make an informed decision. I will utilize strong negotiation skills to provide you with the best possible combination of price and terms that includes: •
Negotiating the agreement
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Point out the potential red flags and explain the advantages and disadvantages of the choices available
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Negotiate through the buyer’s agent to make it a win‐win situation for everyone
Escrow & Transaction Management OFFER ACCEPTED Escrow is a neutral third party that handles the transfer of title of the property and money between seller and buyer. Transaction coordination is a bonus service provided by Brad to assist with the escrow tracking – all necessary deadlines are met per contract and documents are uploaded to a virtual cloud. Charge to Seller, if applicable (typical Oahu fees) •
60% of standard coverage title insurance
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Land survey
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Conveyance tax
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FIRPTA & HARPTA withholding tax
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Condominium and Association ownership transfer fees
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Notary fees
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50% Escrow fee
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Recording fees
**Note: Fees may vary**
Market Analysis
Lets go to market!