The Cabin in the Woods Poster Analysis

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The Cabin in the Woods Poster Analysis


In this poster, the house is positioned in the middle tells us this is the main focus; it’s also displayed as a puzzle, giving us the idea of a Rubik’s cube. A puzzle which messes with your head and at the same time becomes more of a problem and harder to solve the more it goes on. The background scenario is a forest, and the trees fade out towards the bottom to white, both helping the woods and overshadowing trees stand out and giving the idea that there’s something below the house. The tag-line “You think you know the story” makes people wonder about what story it is they think they know and why they’re being told they don’t know the true story. The distorted font has the same effect on a static channel on TV, also making viewers imagine the sound of this static channel. The idea of technology is shown through the font and typography as the static effect is used to show a channel that’s not being broadcasted on, this represents the confusion and blankness in the viewer and how technology is used to mess with minds. The static and scratchy texture in the title leads off into the corners merging into the branches and cracks. The corners of the image also include these scratches and branches which are all aiming and pointing towards the house. The use of pathetic fallacy in the fog and mist builds upon the theme of mystery, it also helps add to the mise-en-scenes convention of a creepy location. The poster is made up of mainly black and white colours, keeping it a simple theme, yet the house has faded and drained colour. The composition of the house floating shows the confusion and builds upon what I first spoke about, continuing to add to the idea of confusion. Multiple windows are placed on this creepy wooden based house and no doors are seen; these base around the fear of seclusion and loneliness in the house, a fear most viewers have and are terrified of, giving the film a huge sense of realism. As well as this captivated sense, part of the roof is positioned on the bottom of the house, adding to the Rubik’s cube representation.


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