PRICING & MARKETING YOUR HOME BUYERS KNOW THE MARKETPLACE Buyers view many properties before making an offer, making them experts in the marketplace. If a new listing’s price is wrong, they will back away. Pricing a home appropriately right at the beginning is a critical component of selling quickly and for top dollar. The longer a home sits on the market, the more the selling price decreases. COMPARATIVE MARKETING ANALYSIS (CMA) I will perform a Comparative Market Analysis (CMA). This compares your house to similar properties that have recently sold and those that are currently listed for sale. Factors considered include: •
Property Features: Location, size, lot, conditions, and unique features.
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Market Conditions: Supply and demand, interest rates, and seasonal demand.
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Competition: Price, location, features, and condition, market activity, time on market, price changes, and expires.
Together we will assemble a comprehensive marketing strategy customized to your specific property. The goal of the marketing campaign should be to get the greatest number of buyers interested so that it will sell for top market value. My campaigns typically include: •
Website
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Sign with URL
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List of syndicated sites
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Feature sheets
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E-mail blast to local REALTORS ®
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Interactive 3D tour
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YouTube Video tour
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Open Houses
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