2013 DE Media Rate Card

2013 Rates

DE

media Dispatch Echo

Building Strong

business relationships by providing effective marketing solutions in the lakes area.

(218) 829-4705 506 James St. • Brainerd, MN 56401

BRAINERD DISPATCH

2013 Brainerd Dispatch display rates Ad Type:

Sunday Display

Daily Display

Sunday Classified

Daily Classified

Sunday Employment

Daily Employment

DVContract

Disc.

OPEN RATE

$16.50

$13.40

$17.00

$13.90

$18.50

$15.00

$2,500

11%

$14.65

$11.92

$15.13

$12.37

$16.09

$13.05

$5,000

13%

$14.35

$11.65

$14.79

$12.09

$15.72

$12.75

$10,000

15%

$14.02

$11.39

$14.45

$11.81

$15.35

$12.45

$15,000

17%

$13.69

$11.12

$14.11

$11.53

$14.98

$12.15

$20,000

19%

$13.36

$10.85

$13.77

$11.25

$14.61

$11.85

$25,000

21%

$13.03

$10.58

$13.43

$10.98

$14.24

$11.55

$40,000

23%

$12.70

$10.31

$13.09

$10.70

$13.87

$11.25

$50,000

25%

$12.37

$10.05

$12.75

$10.42

$13.50

$10.95

$60,000

27%

$12.04

$9.78

$12.41

$10.14

$13.13

$10.65

$75,000

29%

$11.71

$9.51

$12.07

$9.86

$12.76

$10.35

$100,000

31%

$11.38

$9.24

$11.73

$9.59

$12.39

$10.05

$150,000

33%

$11.05

$8.97

$11.39

$9.31

$12.02

$9.75

$200,000 35%

$10.72

$8.71

$11.05

$9.03

$11.65

$9.45

• Display rates above are Per Column Inch and for Black and White ads only.

• Color Charges Per Column Inch are as follows:

• Contract Rate - $2.90 PCI

• Non-Contract Rate - $3.60 PCI 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

• 2013 Pick Up Rates: • 25% off second ad if less than 40 inches * Ad must run within 6 days of 1st ad.

• 50% off second ad if more than 40 inches * Ad must run within 6 days of 1st ad. * Pick up rates do not include color.

2013 Echo Publishing display rates Publication:

Echoland/Piper Shopper

Lake Country Echo

Pine River Journal

Classified Section (both newspapers)

OPEN RATE

$9.50

$7.00

$6.30

$7.50

6 Ad Commitment

$9.40

$6.85

$6.10

$7.25

13 Ad Commitment

$8.80

$6.45

$5.90

$6.80

26 Ad Commitment

$8.20

$6.05

$5.55

$6.45

39 Ad Commitment

$7.90

$6.00

$5.45

$6.30

52 Ad Commitment

$7.55

$5.85

$5.15

$6.15

$1,000

21%

$8.75

$6.45

$5.90

$6.75

$2,000

23%

$8.60

$6.25

$5.75

$6.60

$8.40

$6.05

$5.60

$6.45

$4,000 $6,000

27%

$8.25

$5.90

$5.45

$6.25

$8,000

29%

$8.10

$5.75

$5.30

$6.10

$10,000

31%

$7.95

$5.60

$5.15

$5.95

$15,000

33%

$7.80

$5.45

$5.00

$5.80

$20,000

$7.65

$5.30

$4.85

$5.65

$30,000

$7.35

$5.15

$4.70

$5.50

National Rate

$10.00

$7.30

$6.60

$7.65

Public Service

$7.55

$5.80

$5.15

$6.20

35% Display rates above are Per Column Inch and for Black and White ads only.

Color Charges are as follows:

• 4” - 12.5”................$40

• 13” - 22.5”..............$80

• 23” - 45.5”..............$100

• 46” - 90”.................$140

2013 Pick Up Rates:

• $5 per column inch for the Echo and

Classified.

• $5 per column inch for the Pine River

Journal.

* Pick up rate is not applicable to the Shopper Rates.

*Color rates shown are in addition to the normal price of the advertisement. Specific positions may be requested but are not guaranteed and your ad may be grouped with other color ads.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

2013 classified rates ECHO PUBLISHING

Weeks 15 word Ad Base Cost

1 $13.20

2 $21.00

3 $29.25

4 $34.80

Weeks 15 word Ad Base Cost

1 $26.25

2 $30.00

3 37.50

4 $45.00

Transportation & Rec. 20 word Ad Base Cost

$10.00

$20.00

$30.00

$40.00

Open Rate

BRAINERD DISPATCH

Cost per word over 15 words

*Merchandise

*Includes Merchandise, Notices & Opportunities and Pets & Livestock

*Includes Photo

Real Estate

Cost per word over 15 words

Cost per word over 20 words

$0.88

$1.75

$0.75

$1.40

$1.90

$2.00

$1.50

$2.32

$2.50

$3.00

$2.25

15 word Ad Base Cost

$37.50

Rentals 15 word Ad Base Cost

$26.25

$37.50

$52.50

$67.50

$30.00

$45.00

$60.00

$75.00

Weeks 1 2 3 15 word Ad Base Cost $142.50 $150.00 $172.50

4 $195.00

Cost per word over 15 words

Services

EMPLOYMENT Brainerd Dispatch

Cost per word over 15 words

15 word Ad Base Cost

Cost per word over 15 words

$2.50

$1.75 $2.00

NA

$3.00

$2.50 $3.00

NA

$3.50

Cost per word over 15 words

Echo Publishing 15 word Ad Base Cost

Cost per word over 15 words

$2.50

Cost per word over 15 words

$4.50

$82.50 $110.00 $132.50 $2.50

Combine and Save 15 word Ad Base Cost $180.00

$3.00

$5.00

$3.00

$4.50

$195.00 $240.00 $0.42

$4.50

$4.00

NA

$9.00

$5.00

$6.00

$195.00 $6.00

$285.00 $12.00

*All employment ads include a box, bolding, caps, centered, position title listing and a Monster.com® online posting. **Employment Extra publication will incur a $20 additional fee. *** Brainerd Dispatch includes the Brainerd Dispatch and Neighbors Weekend Edition. Echo Publishing includes Lake Country Echo, Pine River Journal and Echoland-Piper Shopper. Combine and Save is a combination of all of the above listed products. You may opt out of the Monster.com® online posting for a flat $10 price reduction. ****To see National/Agency employment rates, please request flyer. ***** Blind Box - $2/day.

GARAGE SALES

SPECIALS 40 word Ad Base Cost

$27.00

Echo Publishing 40 word Ad Base Cost

27.00

Brainerd Dispatch *1-3 day posting. $5 per additional day (up to 1 week)

*1 posting in the LCE, PRJ & Echo-Piper Shopper

Cost per word over 40 words

Cost per word over 40 words

Combine and Save 40 word Ad Base Cost

Cost per word over 40 words

$1.60

$1.60

$40.00 $3.20

* Rain Insurance - $5 ** Extra Sign Bundle - $3

EXTRAS • $5 Each - Bold, Caps, Center, Italics, Increased Font, Symbol, Underline • $10 Each - Box, Logo, Photo 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

• Real Estate Spotlight • Transportation • Good Buys

FREE • Lost/Found or Giveaway • Looking for Work * For more details on any rates or specials, call the Classifieds Dept. at 218-855-5898

2013 online rates Ad Type

ROS/Contract

Targeted/Monthy

Echo/Monthy

Leaderboard Ad (728x90)

$8

$10

$180/$200

Wow Ad (300x250)

$8

$10

$180/$200

Double Wow Ad (300x600)

$8

$10

$180/$200

Mobile Website (300x50)

$6

Page Sponsorships (size varies)

Pricing Varies by Traffic

Interstitial Ads

Pricing Varies by Page

Demographic Targeting

Pricing Varies by Audience and SOV

iPad (Brainerd Dispatch)

Banner $100

Email Blast

Interstitial $150 $.07/email M-W - $125/day Th-Sun - $100/day

$25/day $25/day

Corner Peel

$250/day

$50/day

Sliding Billboard

$300/day

$125/day

Post-it

Our online traffic has almost doubled over the past year.

What does that mean? If you aren’t using online advertising, you are missing out on a huge audience!

Numbers and Demographics of BrainerdDispatch.com: More than 4,000 visitors visit our site every day, viewing over 60,000 pages/day.

We average more than 215,000 unique visitors and 1.7 million page views per month.

Numbers and Demographics of PineAndLakes.com: Averaging 125,000 page views per month.

22,000 unique visitors a month on average.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

2013 single sheet insert rates 8.5” X 11” SINGLE SHEET INSERTS

QUANTITY - 10,000+ Contract Rate

POST-ITS

Open Rate

$2,500

$5,000

$10,000

$15,000

$20,000

$25,000

$40,000

$50,000

$60,000

$75,000

$100,000

$150,000

$200,000

Printing Cost

$38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50

Insertion Cost

$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

QUANTITY - 5,000 - 9,000

Total CPM

$96.50 $90.12 $88.96 $87.80 $86.64 $85.48 $84.32 $83.16 $82.00 $80.84 $79.68 $78.52 $77.36 $76.20

Contract Rate

Open Rate

$2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$56.50

$56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50

Insertion Cost

$58.00

$51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

Total CPM

$114.50

$108.12 $106.96 $105.80 $104.64 $103.48 $102.32 $101.16 $100.00 $98.84 $97.68 $96.52 $95.36 $94.20

11” X 17” SINGLE SHEET INSERTS QUANTITY - 10,000+

Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00

Insertion Cost

$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

QUANTITY - 7,000 - 9,000 Total CPM

$127.00 $120.62 $119.46 $118.30 $117.14 $115.98 $114.82 $113.66 $112.50 $111.34 $110.18 $109.02 $107.86 $106.70

Contract Rate Open Rate

$2,500

$5,000

$10,000

$15,000

$20,000

$25,000

$40,000

$50,000

$60,000

$75,000

$100,000

$150,000

$200,000

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

Printing Cost

Insertion Cost

Total CPM

$93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00

$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

$151.00 $144.62 $143.46 $142.30 $141.14 $139.98 $138.82 $137.66 $136.50 $135.34 $134.18 $133.02 $131.86 $130.70

Pricing will vary for preprinted inserts.

Color printing on glossy paper

2013 tab insertion rates

For Preprinted Tabs

4 Page Tab Open Rate $60.00

8 Page Tab Open Rate $70.00

12 Page Tab Open Rate $80.00

16 Page Tab Open Rate $90.00

Contract Level $2,500 $5,000

Rate $53.40 $52.20

Contract Level $2,500 $5,000

Rate $62.30 $60.90

Contract Level $2,500 $5,000

Rate $71.20 $69.60

Contract Level $2,500 $5,000

Rate $80.10 $78.30

$10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000

$51.00 $49.80 $48.60 $47.40 $46.20 $45.00 $43.80

$10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000

$59.50 $58.10 $56.70 $55.30 $53.90 $52.50 $51.10

$10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000

$68.00 $66.40 $64.80 $63.20 $61.60 $60.00 $58.40

$10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000

$76.50 $74.70 $72.90 $71.10 $69.30 $67.50 $65.70

$75,000 $100,000 $150,000 $200,000

$42.60 $41.40 $40.20 $39.00

$75,000 $100,000 $150,000 $200,000

$49.70 $48.30 $46.90 $45.50

$75,000 $100,000 $150,000 $200,000

$56.80 $55.20 $53.60 $52.00

$75,000 $100,000 $150,000 $200,000

$63.90 $62.10 $60.30 $58.50

20 Page Tab Open Rate $100.00 Contract Level $2,500

24 Page Tab Open Rate $110.00

28 Page Tab Open Rate $120.00

$89.00

Contract Level $2,500

$97.90

Contract Rate Level $2,500 $106.80

$5,000 $10,000 $15,000

$87.00 $85.00 $83.00

$5,000 $10,000 $15,000

$95.70 $93.50 $91.30

$5,000 $104.40 $10,000 $102.00 $15,000 $99.60

$20,000 $25,000 $40,000

$81.00 $79.00 $77.00

$20,000 $25,000 $40,000

$89.10 $86.90 $84.70

$20,000 $25,000 $40,000

$97.20 $94.80 $92.40

$50,000 $60,000 $75,000

$75.00 $73.00 $71.00

$50,000 $60,000 $75,000

$82.50 $80.30 $78.10

$50,000 $60,000 $75,000

$90.00 $87.60 $85.20

$100,000 $150,000 $200,000

$69.00 $67.00 $65.00

$100,000 $150,000 $200,000

$75.90 $73.70 $71.50

$100,000 $150,000 $200,000

$82.80 $80.40 $78.00

Rate

Rate

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown.

Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

2013 single sheet insert rates

4.25” x 11” Quantity 10,000 - 19,999

Quantity 20,000 - 49,999

5100 cpm

$

Print & Distribute

4300 cpm

$

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Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

2013 deadlines and dimensions Brainerd Dispatch Deadlines

Echo Publishing Deadlines

Display Deadlines Monday........................................................Thursday, 5 p.m.

Tuesday.............................................................Friday, 5 p.m.

Wednesday..................................................Monday, 5 p.m.

Thursday........................................................Tuesday, 5 p.m.

Friday......................................................Wednesday, 5 p.m.

Sunday..........................................................Thursday, Noon

Lake Country Echo and Pine River Journal Display Advertising......................................Noon, Monday Classified Line Ads.......................................Noon, Thursday Preprinted Inserts........................................Monday, 10 a.m.

Publication Day.......................................................Thursday

Special Sections Pub Date Deadlines Neighbors...................Wednesday.............Monday, 1 p.m.

Automotive...................Thursday.................Tuesday, 2 p.m.

Entertainment...............Thursday................Tuesday, 2 p.m.

Real Estate......................Friday...............Wednesday, Noon Employment..................Sunday..................Thursday, 1 p.m.

Page Size (Image Area): Standard Page......................................6 cols. (10.75”) x 21” Tabloid Page.......................................5 cols. (10.75”) x 15” Pre-Print Information Delivery Deadline: 12 days prior to insertion. Finished, folded pre-prints must be no larger than 11” x 11” and no smaller than 6” x 8”. Contact Jamie “Skippy” Olson with questions at 218-855-5814.

Brainerd Dispatch - Classified Deadlines Monday............................................................Friday, 3 p.m.

Tuesday........................................................Monday, 3 p.m.

Wednesday..................................................Tuesday, 3 p.m.

Thursday................................................Wednesday, 3 p.m.

Friday..........................................................Thursday, 3 p.m.

Sunday...............................................................Friday, Noon Employment Extra...........................................Friday, Noon

Echoland-Piper Shopper Display Advertising.................................Noon, Wednesday Classified Line Ads.......................................Noon, Thursday Preprinted Inserts................................Monday Prior, 4 p.m.

Publication Day........................................................Monday Column Width: 1 Column................1.50” 2 Column................3.33” 3 Column................5.00” 4 Column................6.75” 5 Column................8.50” 6 Column..............10.25” Double Truck.......21.375” All publications are printed in tabloid size. Total page size: 10.25” by 14.75”. Advertisements over 13 inches in depth will be billed at the full 14.75 inch depth. The height of each advertisement will be billed to the next quarter inch increment in the event it exceeds a one inch increment. Ads not received at the column width shown may be adjusted to fit the nearest column width at 100% thus eliminating distortion. In this event, the ad will be billed at the actual height published.

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Column Width: 1 Column..........1.6875” 2 Column................3.5” 3 Column..........5.3125” 4 Column............7.125” 5 Column..........8.9375” 6 Column............10.75” Double Truck............23” Minimum display ad size is one column inch, except for 2 column by 4” employment ads. Ads more than 19-1/2 inches deep will be billed at full column depth of 21 inches. The Dispatch has converted to the 23-inch web size.

media Dispatch Echo

Building Strong

business relationships by providing effective marketing solutions in the lakes area.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com