2014 deadlines and dimensions brainerd Dispatch Deadlines Display Deadlines Monday..........................................................Thursday, 5 p.m. Tuesday...............................................................Friday, 5 p.m. Wednesday......................................................Monday, 5 p.m. Thursday..........................................................Tuesday, 5 p.m. Friday.........................................................Wednesday, 5 p.m. Sunday............................................................Thursday, Noon Brainerd Dispatch - Classified Deadlines Monday...............................................................Friday, 3 p.m. Tuesday...........................................................Monday, 3 p.m. Wednesday.....................................................Tuesday, 3 p.m. Thursday...................................................Wednesday, 3 p.m. Friday............................................................Thursday, 3 p.m. Sunday.................................................................Friday, Noon Employment Extra................................................Friday, Noon Special Sections Pub Date Deadlines Neighbors...................Wednesday..................Monday, 5 p.m. Automotive...................Thursday....................Tuesday, 2 p.m. Entertainment...............Thursday...................Tuesday, 2 p.m. Real Estate......................Friday..................Wednesday, Noon Employment..................Sunday.....................Thursday, 1 p.m.
2014 Rates
Page Size (Image Area): Standard Page......................................6 cols. (10.75”) x 21” Column Width: 1 Column..........1.6875” 2 Column................3.5” 3 Column..........5.3125” 4 Column............7.125” 5 Column..........8.9375” 6 Column............10.75” Double Truck............23” Minimum display ad size is one column inch, except for 2 column by 4” employment ads. Ads more than 19-1/2 inches deep will be billed at full column depth of 21 inches. DE Media has converted to the 23-inch web size. Pre-Print Information Delivery Deadline: 12 days prior to insertion. Finished, folded pre-prints must be no larger than 11” x 11” and no smaller than 6” x 8”. Contact Jamie “Skippy” Olson with questions at 218-855-5814.
building strong
business relationships by providing effective marketing solutions for the lakes area.
Echo Journal Deadlines Display Advertising...........................................Noon, Monday Classified Line Ads..........................................Noon, Tuesday Preprinted Inserts...........................................Monday, 10 a.m. Publication Day..........................................................Thursday Echoland-Piper Shopper Display Advertising...........................................Noon, Tuesday Classified Line Ads.....................................Noon, Wednesday Preprinted Inserts.......................................Friday Prior, 4 p.m. Publication Day...............................................................Friday
building strong
business relationships by providing effective marketing solutions for the lakes area.
(218) 829-4705 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
506 James St. • Brainerd, MN 56401
2014 DE MEDIA display rates Contract Level
DE MEDIA circulation
Sunday Dispatch
Daily Dispatch
Echo Journal
Echoland-Piper Shopper
DVContract
Discount
Open Rate
0%
$17.00
$13.90
$8.25
$10.00
6 Ad
5%
N/A
N/A
$7.84
$9.50
13 Ad
7%
N/A
N/A
$7.67
$9.30
26 Ad
9%
N/A
N/A
$7.51
$9.10
52 Ad
11%
N/A
N/A
$7.34
$8.90
$2,500
11%
$15.13
$12.37
$7.34
$8.90
$5,000
13%
$14.79
$12.09
$7.18
$8.70
15%
$14.45
$15,000
17%
$14.11
$20,000
19%
$25,000
$10,000
$11.82
$7.01
$8.50
$11.54
$6.85
$8.30
$13.77
$11.26
$6.68
$8.10
21%
$13.43
$10.98
$6.52
$7.90
$30,000
23%
$13.09
$10.70
$6.35
$7.70
$40,000
25%
$12.75
$10.43
$6.19
$7.50
$50,000
27%
$12.41
$10.15
$6.02
$7.30
$60,000
29%
$12.07
$9.87
$5.86
$7.10
$75,000
31%
$11.73
$9.59
$5.69
$6.90
$100,000
33%
$11.39
$9.31
$5.53
$6.70
$150,000
35%
$11.05
$9.04
$5.36
$6.50
$200,000
37%
$10.71
$8.76
$5.20
$6.30
Color Rates < 32 Inches
32 - 63 Inches
63.5 - 94.5 Inches
95 - 126 Inches
$4.00 PCI
$150.00
$200.00
$250.00
Cass Walker
Longville
Hackensack
backus
Pine River
Wadena
Outing Fifty Lakes
Aitkin
Emily
Crosslake McGregor
Pequot Lakes Wadena
Lake Shore Pillager Staples Motley
Nisswa
MerriďŹ eld brainerd baxter
Crosby Ironton Deerwood
Fort Ripley
Crow Wing
Eagle bend
Garrison
browerville Long Prairie
Aitkin
Onamia
Morrison Swanville
Little Falls
Pierz
Todd
brainerd Dispatch
Echo Journal
Mille Lacs
Echoland-Piper Shopper
brainerd Dispatch has an average daily paid circulation of 10,000 and an average Sunday paid circulation of 15,000. Echo Journal has a weekly circulation of 5,000. Echoland - Piper Shopper, a free circulation publication in a premier vacation area, has varying seasonal circulation. The Shopper averages 25,000.
506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
2014 classified rates ECHO JOURNAL Open Rate
bRAINERD DISPATCH
2014 online rates
Weeks 15 word Ad Base Cost
1 $13.20
Cost per word over 15 words
$0.88
2 $21.00
$1.40
3 $29.25
$1.90
4 $34.80
$2.32
*Merchandise
Weeks 15 word Ad Base Cost
1 $26.25
2 $30.00
3 37.50
4 $45.00
Transportation & Rec.
20 word Ad Base Cost
$10.00
$20.00
$30.00
$40.00
Real Estate
15 word Ad Base Cost
$37.50
$45.00
$52.50
$60.00
Rentals
15 word Ad Base Cost
$26.25
$37.50
$45.00
$52.50
Services
15 word Ad Base Cost
$30.00
$45.00
$60.00
$75.00
Weeks 15 word Ad Base Cost
1 $162.50
2 $170.00
3 $192.50
4 $215.00
*Includes Merchandise, Notices & Opportunities and Pets & Livestock
*Includes Photo
EMPLOYMENT brainerd Dispatch
Cost per word over 15 words
$1.75
Cost per word over 20 words
$0.75
Cost per word over 15 words
$2.50
Cost per word over 15 words
$1.75
Cost per word over 15 words
Cost per word over 15 words
$2.00
$2.50
$2.00
$1.50 $3.00 $2.50 $3.00
$3.00
$2.50
$2.25 $3.50
$3.00 $4.00
$4.50
$3.00
$3.00 $4.00 $3.50 $5.00
$6.00
Echo Journal
15 word Ad Base Cost
$87.50
$115.00
$157.50
$200.00
Combine and Save
15 word Ad Base Cost
$185.00
$200.00
$245.00
$290.00
Cost per word over 15 words
Cost per word over 15 words
$1.50 $4.00
$2.00 $5.00
$3.50 $8.00
$5.00
$11.00
*All employment ads include a box, bolding, caps, centered, position title listing and a Monster.com® online posting with job bolding. **Employment Extra publication will incur a $20 additional fee. Combine and Save is a combination of all DE Media products. You may opt out of the Monster.com® online posting for a flat $10 price reduction and/or job bolding for a flat $20 price reduction. ****To see National/Agency employment rates, please request flyer. ***** Blind Box - $2/day.
SPECIALS
GARAGE SALES brainerd Dispatch
50 word Ad Base Cost
$27.00
Echo Journal
50 word Ad Base Cost
27.00
Combine and Save
50 word Ad Base Cost
$40.00
*1-3 day posting. $5 per additional day (up to 1 week)
*1 posting
Cost per word over 50 words
Cost per word over 50 words
Cost per word over 50 words
$1.60
$1.60 $3.20
* Rain Insurance - $5 ** Extra Sign Bundle - $3
EXTRAS
$5 Each - Bold, Caps, Center, Italics, Increased Font, Symbol, Underline $10 Each - Box, Logo, Photo All Classified ads will print in the Echoland-Piper Shopper and online at brainerdslist.com 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
• Real Estate Spotlight • Transportation • Good Buys
FREE
• Lost/Found or Giveaway • Looking for Work * For more details on any rates or specials, call the Classifieds Dept. at 218-855-5898
brainerdispatch.com
Ad Type
ROS/Contract
pineandlakes.com
Targeted/Monthly
SOV/Monthly
Leaderboard Ad (728x90)
$8
$10
$180/$200
Wow Ad (300x250)
$8
$10
$180/$200
Double Wow Ad (300x600)
$8
$10
$180/$200
Mobile Website (300x50)
$6
Page Sponsorships (size varies)
Pricing Varies by Traffic
Interstitial Ads
Pricing Varies by Page
Demographic Targeting
Pricing Varies by Audience and SOV
iPad (brainerd Dispatch)
Banner $100
Email blast
Interstitial $150 $.07/email M-W $125/day Th-Sun $100/day
$25/day $25/day
Corner Peel
$250/day
$50/day
Sliding billboard
$350/day
$125/day
Post-It
Online traffic nearly doubles year over year. What does that mean? If you aren’t using online advertising, you are missing out on a huge audience! Numbers and Demographics: brainerddispatch.com Over 22,000,000 page views in 2013. Over 2.3 million unique visitors in 2013. More than 6,900 unique visitors visit our site every day, viewing over 65,000 pages/day. We average more than 195,000+ unique visitors and 1.8 million page views per month. PineAndLakes.com Averaging 130,000 page views per month. 26,000 unique visitors a month on average.
506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
2014 single sheet insert rates
2014 tab insertion rates
8.5Ó X 11Ó SINGLE SHEET INSERTS
FOR PREPRINTED TAbS
QUANTITY - 10,000+ Contract Rate
POST-ITS
Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000
Printing Cost
$38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50
Insertion Cost
$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70
Ê
QUANTITY - 5,000 - 9,000 Total CPM
$96.50 $90.12 $88.96 $87.80 $86.64 $85.48 $84.32 $83.16 $82.00 $80.84 $79.68 $78.52 $77.36 $76.20
Contract Rate
Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000
Printing Cost
$56.50
$56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50
Insertion Cost
$58.00
$51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70
Total CPM
$114.50
$108.12 $106.96 $105.80 $104.64 $103.48 $102.32 $101.16 $100.00 $98.84 $97.68 $96.52 $95.36 $94.20
11Ó X 17Ó SINGLE SHEET INSERTS QUANTITY - 10,000+ Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000
Printing Cost
$69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00
4.25Ó x 11Ó
Insertion Cost
$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70
QUANTITY - 7,000 - 9,000 Total CPM
$127.00 $120.62 $119.46 $118.30 $117.14 $115.98 $114.82 $113.66 $112.50 $111.34 $110.18 $109.02 $107.86 $106.70
Quantity 10,000 - 19,999 $ 5100 cpm Print & Distribute
Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000
Printing Cost
Insertion Cost
Total CPM
$93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00
$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70
$151.00 $144.62 $143.46 $142.30 $141.14 $139.98 $138.82 $137.66 $136.50 $135.34 $134.18 $133.02 $131.86 $130.70
Quantity 20,000 - 49,999 $ 4300 cpm Print & Distribute
Pricing will vary for preprinted inserts. Color printing on glossy paper
Deadlines Ð See your media consultant for deadline information. Distribution Ð Distribution breakdowns by zip code are available for the Monday Ð Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed. 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
4 Page Tab Open Rate $60.00 Contract Level
$2,500 $5,000
$10,000 $15,000
$20,000 $25,000
$40,000 $50,000 $60,000
$75,000 $100,000 $150,000 $200,000
$53.40 $52.20
$62.30 $60.90
Contract Level $2,500 $5,000
$48.60 $47.40
$20,000 $25,000
$56.70 $55.30
$20,000 $25,000
$51.00 $49.80
$46.20 $45.00 $43.80
$42.60 $41.40 $40.20 $39.00
Rate
$2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000
$89.00 $87.00 $85.00 $83.00 $81.00 $79.00 $77.00
$100,000 $150,000 $200,000
$69.00 $67.00 $65.00
$50,000 $60,000 $75,000
12 Page Tab Open Rate $80.00
Contract Level $2,500 $5,000
Rate
20 Page Tab Open Rate $100.00 Contract Level
8 Page Tab Open Rate $70.00
$75.00 $73.00 $71.00
$10,000 $15,000
$40,000 $50,000 $60,000
$75,000 $100,000 $150,000 $200,000
Rate
$59.50 $58.10
$53.90 $52.50 $51.10
$49.70 $48.30 $46.90 $45.50
24 Page Tab Open Rate $110.00 Contract Level
$10,000 $15,000
$40,000 $50,000 $60,000
$75,000 $100,000 $150,000 $200,000
$71.20 $69.60
Contract Level $2,500 $5,000
$64.80 $63.20
$20,000 $25,000
Rate
$68.00 $66.40
$61.60 $60.00 $58.40
$56.80 $55.20 $53.60 $52.00
28 Page Tab Open Rate $120.00
$2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000
$97.90 $95.70 $93.50 $91.30 $89.10 $86.90 $84.70
Contract Rate Level $2,500 $106.80 $5,000 $104.40 $10,000 $102.00 $15,000 $99.60 $20,000 $97.20 $25,000 $94.80 $40,000 $92.40
$100,000 $150,000 $200,000
$75.90 $73.70 $71.50
$100,000 $150,000 $200,000
$50,000 $60,000 $75,000
Rate
$82.50 $80.30 $78.10
$50,000 $60,000 $75,000
16 Page Tab Open Rate $90.00
$10,000 $15,000
$40,000 $50,000 $60,000
$75,000 $100,000 $150,000 $200,000
Rate
$80.10 $78.30
$76.50 $74.70
$72.90 $71.10
$69.30 $67.50 $65.70
$63.90 $62.10 $60.30 $58.50
32 Page Tab & Up
8% Rate Increase Per 4-Page Increments *Contract level discounts will apply.
$90.00 $87.60 $85.20
$82.80 $80.40 $78.00
Deadlines – See your media consultant for deadline information. Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed. 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com