2015 Rates Display Digital
Contract Level
Our Digital Network now spans the entire FCC Network and beyond!
DVContract
Open Rate 6 Ads 13 Ads 26 Ads 52 Ads $ 2,500 $ 5,000 $ 10,000 $ 15,000 $ 20,000 $ 25,000 $ 30,000 $ 40,000 $ 50,000 $ 60,000 $ 75,000 $ 100,000 $ 150,000 $ 200,000
Targeting: demographic, geographic, device, time of day or search behaviors. Standard ad sizes, expanding ads and dynamic rich media, we can do it all!
Rates start at $12 CPM
Garage Sales 50 word ad base cost $1.60 CPW > 50 $
Brainerd Dispatch
2700
1-3 day posting $5.00 per additional day (up to 1 week) $ 00
27
Echo Journal
1 posting
Combo
Discount
Sunday Dispatch
0%
$17.00
5% 7% 9% 11% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%
N/A N/A N/A N/A $ 15.13 $ 14.79 $ 14.45 $ 14.11 $ 13.77 $ 13.43 $ 13.09 $ 12.75 $ 12.41 $ 12.07 $ 11.73 $ 11.39 $ 11.05 $ 10.71
Daily Dispatch
Echo Journal
$13.90
Echoland-Piper Shopper
$8.25
N/A N/A N/A N/A $ 12.37 $ 12.09 $ 11.82 $ 11.54 $ 11.26 $ 10.98 $ 10.70 $ 10.43 $ 10.15 $ 9.87 $ 9.59 $ 9.31 $ 9.04 $ 8.76
$10.00
7.84 $ 7.67 $ 7.51 $ 7.34 $ 7.34 $ 7.18 $ 7.01 $ 6.85 $ 6.68 $ 6.52 $ 6.35 $ 6.19 $ 6.02 $ 5.86 $ 5.69 $ 5.53 $ 5.36 $ 5.20
9.50 9.30 $ 9.10 $ 8.90 $ 8.90 $ 8.70 $ 8.50 $ 8.30 $ 8.10 $ 7.90 $ 7.70 $ 7.50 $ 7.30 $ 7.10 $ 6.90 $ 6.70 $ 6.50 $ 6.30
$
$ $
* Pick-up rates available: 25% off < 40â&#x20AC;?; 50% off => 40â&#x20AC;?.
4000
$
Both Papers ($3.20 CPW > 50) *$5.00 Rain insurance **$3.00 Extra signage bundle
Color Rates < 32 Inches 32 - 63 Inches 63.5 - 94.5 Inches $4.00 PCI $150.00 $200.00
95 - 126 Inches $250.00
Classified Echo Journal
Brainerd Dispatch Run time
*Merchandise
15 word Min. /CPW >15
**Trans. & Rec.
20 word Min. /CPW >20
26.25/$1.75
$
30.00/$2.00
$
37.50/$2.50
$
45.00/$3.00
$
1 Week
$
2 Weeks
$
3 Weeks
$
4 Weeks
$
Real Estate
15 word Min. /CPW >15
10.00/$0.75
$
20.00/$1.50
$
30.00/$2.25
$
40.00/$3.00
$
Rentals
15 word Min. /CPW >15
37.50/$2.50
$
45.00/$3.00
$
52.50/$3.50
$
60.00/$4.00
$
Services
15 word Min. /CPW >15
26.25/$1.75
$
37.50/$2.50
$
45.00/$3.00
$
52.50/$3.50
$
Open Rates
15 word Min. /CPW >15
30.00/$2.00
$
13.20/$0.88
45.00/$3.00
$
60.00/$4.00
$
75.00/$5.00
$
21.00/$1.40 29.25/$1.90 34.80/$2.32
*Includes Merchandise, Notices & Opportunities, and Pets & Livestock. **Includes photo.
506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
Building strong business relationships by providing effective marketing solutions for the lakes area.
2015 Rates Preprinted Tabs Contract Rate
4 Page
8 Page
12 Page
16 Page
20 Page
24 Page
28 Page
Open Rate $ 2,500 $ 5,000 $ 10,000 $ 15,000 $ 20,000 $ 25,000 $ 40,000 $ 50,000 $ 60,000 $ 75,000 $ 100,000 $ 150,000 $ 200,000
$60.00 $53.40 $52.20 $51.00 $49.80 $48.60 $47.40 $46.20 $45.00 $43.80 $42.60 $41.40 $40.20 $39.00
$70.00 $62.30 $60.90 $59.50 $58.10 $56.70 $55.30 $53.90 $52.50 $51.10 $49.70 $48.30 $46.90 $45.50
$80.00 $71.20 $69.60 $68.00 $66.40 $64.80 $63.20 $61.60 $60.00 $58.40 $56.80 $55.20 $53.60 $52.00
$90.00 $80.10 $78.30 $76.50 $74.70 $72.90 $71.10 $69.30 $67.50 $65.70 $63.90 $62.10 $60.30 $58.50
$100.00 $89.00 $87.00 $85.00 $83.00 $81.00 $79.00 $77.00 $75.00 $73.00 $71.00 $69.00 $67.00 $65.00
$110.00 $97.90 $95.70 $93.50 $91.30 $89.10 $86.90 $84.70 $82.50 $80.30 $78.10 $75.90 $73.70 $71.50
$120.00 $106.80 $104.40 $102.00 $99.60 $97.20 $94.80 $92.40 $90.00 $87.60 $85.20 $82.80 $80.40 $78.00
32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply. Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded) Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.
Deadlines and Dimensions Brainerd Dispatch deadlines
Echo Journal Deadlines
Display Publication Date............ Deadline (5 p.m. M-F) Monday........................... Thursday prior Tuesday........................... Friday Wednesday...................... Monday Thursday.......................... Tuesday Friday............................... Wednesday Weekend Edition............. Thursday, noon
Ad Type........................... Deadline Display............................. Monday, noon Classified line ads........... Tuesday, noon Preprinted Inserts............ Monday, 10 a.m.
Classified Publication Date............ Deadline (4 p.m. M-F) Monday........................... Friday prior Tuesday........................... Monday Wednesday...................... Tuesday Thursday.......................... Wednesday Friday............................... Thursday Weekend Edition............. Friday, 3 p.m.
Ad Type........................... Deadline Display............................. Tuesday, noon Classified line ads........... Wednesday, noon Preprinted Inserts............ Friday prior, 4 p.m.
Publishes six days a week
Publishes Thursdays
Echoland-Piper Shopper Deadlines Publishes Fridays
506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com
Sizes
Page Size (Image Area) Standard Page 6 col (10.75”) x 21” Column Width: (23” web size) 1 column...........1.6875” 2 column.................3.5” 3 column...........5.3125” 4 column.............7.125” 5 column...........8.9375” 6 column.............10.75” Double Truck...........23” Wrap....... 11.625” x 21”
Building strong business relationships by providing effective marketing solutions for the lakes area.