Weddings North Magazine 2022

Page 35

SPONSORED CONTENT | SIMPLY RUSTIC FLORAL DESIGN

Wedding day florals BY SARAH NELSON KATZENBERGER Wedding season is just around the corner and Melissa Kay Krueger of Simply Rustic Floral Design in Crosslake is ready to pull out all the stops when it comes to providing unique floral arrangements. Simply Rustic Floral Design is not only a retail florist in Crosslake but a premier wedding florist that serves brides-to-be with wedding plans anywhere in the entire lakes area. Simply Rustic is headed into their third year in business but they are by no means new to the industry. Krueger’s design team boasts of 25-plus years of experience in wedding floral arrangements. “Thanks to the mentorship and friendship of Terri who has been by my side since the day I opened the store,” said Krueger. “We are designers,” Krueger said. “We take our designs seriously — that’s what sets us apart.” Simply Rustic takes a unique approach in their arrangements by steering away from the typical variety available from many floral

shops and e-commerce options and paying close attention to each individual bride. “We ask about colors. About personality. We want to know what makes people happy and what catches their eye,” Krueger said. “We know each bride is so unique and want our floral arrangements to reflect that.”

Krueger works one on one with each bride to tailor their wedding day florals to fit their unique personality. On the big day, Krueger closes her storefront to concentrate all her efforts on the wedding florals. “This is the biggest day of their lives,” Kruger said. “It’s really important to us that we are able to focus 100% of our attention on the bride.” While the options are limitless, Krueger said the real strong suit of Simply Rustic is their use of simplistic, natural aesthetics. “Our name says it all,” Krueger said. “We can do anything but simply rustic is where we shine.” Krueger opened Simply Rustic Floral Design in Crosslake early in 2020 just as the COVID-19 pandemic was taking shape. Faced with the ever-changing uncertainty of the pandemic, Krueger decided to take a leap of faith and hasn’t looked back since. “I do what I love,” she said. “I wouldn’t change a thing.”

We would love to create unique & gorgeous designs for your very special day! Call us today for a personal consultation!  35736 Allen Ave., Crosslake, MN 56442 (218) 692-0120 simplyrusticfloraldesign@gmail.com 2022 Weddings North | 35


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