Brainerd Dispatch Product Book: 2015 by Brainerd Dispatch and Echo Journal

2015

Product Book Building strong business relationships by providing effective marketing solutions for the lakes area.

(218) 829-4705 â&#x20AC;˘ 506 James St., Brainerd, MN 56401 brainerddispatch.com â&#x20AC;˘ pineandlakes.com

E-Paper Access

Benefits of E-Paper Access • •

Full access to our products Immediate online access for tearsheets

•

The publications will be on the site for 60 days – the month in which the ads ran and the month after.

Brainerd Dispatch Subscriber Login:

Subscriber login email address: Password:

dailyads@brainerddispatch.com dispatch

Echo Journal: www.pineandlakes.com (no login required)

Alternative: Send us your email address and we will sign you up for electronic tearsheets.

Contact your media consultant to reserve your space | 218.829.4705

Page 2

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Print Products 2015 Rates

Display Digital

Contract Level

Our Digital Network now spans the entire FCC Network and beyond!

DVContract

Open Rate 6 Ads 13 Ads 26 Ads 52 Ads $ 2,500 $ 5,000 $ 10,000 $ 15,000 $ 20,000 $ 25,000 $ 30,000 $ 40,000 $ 50,000 $ 60,000 $ 75,000 $ 100,000 $ 150,000 $ 200,000

Targeting: demographic, geographic, device, time of day or search behaviors. Standard ad sizes, expanding ads and dynamic rich media, we can do it all!

Rates start at $12 CPM

Garage Sales 50 word ad base cost $1.60 CPW > 50 $

Brainerd Dispatch

2700

1-3 day posting $5.00 per additional day (up to 1 week) $ 00

Echo Journal

1 posting

Combo

Discount

Sunday Dispatch

$17.00

5% 7% 9% 11% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

N/A N/A N/A N/A $ 15.13 $ 14.79 $ 14.45 $ 14.11 $ 13.77 $ 13.43 $ 13.09 $ 12.75 $ 12.41 $ 12.07 $ 11.73 $ 11.39 $ 11.05 $ 10.71

Daily Dispatch

Echo Journal

$13.90

Echoland-Piper Shopper

$8.25

N/A N/A N/A N/A $ 12.37 $ 12.09 $ 11.82 $ 11.54 $ 11.26 $ 10.98 $ 10.70 $ 10.43 $ 10.15 $ 9.87 $ 9.59 $ 9.31 $ 9.04 $ 8.76

$10.00

7.84 $ 7.67 $ 7.51 $ 7.34 $ 7.34 $ 7.18 $ 7.01 $ 6.85 $ 6.68 $ 6.52 $ 6.35 $ 6.19 $ 6.02 $ 5.86 $ 5.69 $ 5.53 $ 5.36 $ 5.20

9.50 9.30 $ 9.10 $ 8.90 $ 8.90 $ 8.70 $ 8.50 $ 8.30 $ 8.10 $ 7.90 $ 7.70 $ 7.50 $ 7.30 $ 7.10 $ 6.90 $ 6.70 $ 6.50 $ 6.30

* Pick-up rates available: 25% off < 40â&#x20AC;?; 50% off => 40â&#x20AC;?.

4000

Both Papers ($3.20 CPW > 50) *$5.00 Rain insurance **$3.00 Extra signage bundle

Color Rates < 32 Inches $4.00 PCI

32 - 63 Inches $150.00

63.5 - 94.5 Inches $200.00

95 - 126 Inches $250.00

Classified Echo Journal

Brainerd Dispatch Run time

*Merchandise

15 word Min. /CPW >15

**Trans. & Rec.

20 word Min. /CPW >20

26.25/$1.75

30.00/$2.00

37.50/$2.50

45.00/$3.00

1 Week

2 Weeks

3 Weeks

4 Weeks

Real Estate

15 word Min. /CPW >15

10.00/$0.75

20.00/$1.50

30.00/$2.25

40.00/$3.00

Rentals

15 word Min. /CPW >15

37.50/$2.50

45.00/$3.00

52.50/$3.50

60.00/$4.00

Services

15 word Min. /CPW >15

26.25/$1.75

37.50/$2.50

45.00/$3.00

52.50/$3.50

Open Rates

15 word Min. /CPW >15

30.00/$2.00

13.20/$0.88

45.00/$3.00

60.00/$4.00

75.00/$5.00

21.00/$1.40 29.25/$1.90 34.80/$2.32

*Includes Merchandise, Notices & Opportunities, and Pets & Livestock. **Includes photo.

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506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Print Products 2015 Rates

Preprinted Tabs Contract Rate

4 Page

8 Page

12 Page

16 Page

20 Page

24 Page

28 Page

Open Rate $ 2,500 $ 5,000 $ 10,000 $ 15,000 $ 20,000 $ 25,000 $ 40,000 $ 50,000 $ 60,000 $ 75,000 $ 100,000 $ 150,000 $ 200,000

$60.00 $53.40 $52.20 $51.00 $49.80 $48.60 $47.40 $46.20 $45.00 $43.80 $42.60 $41.40 $40.20 $39.00

$70.00 $62.30 $60.90 $59.50 $58.10 $56.70 $55.30 $53.90 $52.50 $51.10 $49.70 $48.30 $46.90 $45.50

$80.00 $71.20 $69.60 $68.00 $66.40 $64.80 $63.20 $61.60 $60.00 $58.40 $56.80 $55.20 $53.60 $52.00

$90.00 $80.10 $78.30 $76.50 $74.70 $72.90 $71.10 $69.30 $67.50 $65.70 $63.90 $62.10 $60.30 $58.50

$100.00 $89.00 $87.00 $85.00 $83.00 $81.00 $79.00 $77.00 $75.00 $73.00 $71.00 $69.00 $67.00 $65.00

$110.00 $97.90 $95.70 $93.50 $91.30 $89.10 $86.90 $84.70 $82.50 $80.30 $78.10 $75.90 $73.70 $71.50

$120.00 $106.80 $104.40 $102.00 $99.60 $97.20 $94.80 $92.40 $90.00 $87.60 $85.20 $82.80 $80.40 $78.00

32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply. Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded) Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

Deadlines and Dimensions Brainerd Dispatch deadlines

Echo Journal Deadlines

Display Publication Date ........... Deadline (5 p.m. M-F) Monday .......................... Thursday prior T Tuesday .......................... Friday Wednesday..................... Monday Thursday......................... Tuesday Friday.............................. Wednesday Weekend Edition ............ Thursday, noon

Ad Type.......................... Deadline Display............................ Monday, noon Classified line ads .......... Tuesday, noon Preprinted Inserts ........... Monday, 10 a.m.

Classified Publication Date ........... Deadline (4 p.m. M-F) Monday .......................... Friday prior T Tuesday .......................... Monday Wednesday..................... Tuesday Thursday......................... Wednesday Friday.............................. Thursday Weekend Edition ............ Friday, 3 p.m.

Ad Type.......................... Deadline Display............................ Tuesday, noon Classified line ads .......... Wednesday, noon Preprinted Inserts ........... Friday prior prior, 4 p.m.

Publishes six days a week

Page 4

Publishes Thursdays

Echoland-Piper Shopper Deadlines Publishes Fridays

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Sizes

Page Size (Image Area) Standard Page 6 col (10.75”) x 21” Column Width: (23” web size) 1 column..........1.6875” 2 column................3.5” 3 column..........5.3125” 4 column............7.125” 5 column..........8.9375” 6 column............10.75” Double Truck ..........23” Wrap ...... 11.625” x 21”

Building strong business relationships by providing effective marketing solutions for the lakes area.

Distribution Local Map

Cass Walker Longville

Hackensack

Backus Outing Fifty Lakes Pine River

Wadena

Aitkin

Emily

Crosslake McGregor

Pequot Lakes Wadena

Lake Shore Pillager

Nisswa

Crosby Ironton Merrifield Deerwood Brainerd Baxter

Aitkin

Staples Motley

Fort Ripley

Crow Wing

Eagle Bend

Garrison

Browerville Long Prairie

Onamia

Morrison Swanville

Little Falls

Pierz

Todd

Mille Lacs

Brainerd Dispatch Average Distribution: Daily 10,000 â&#x20AC;˘ Sunday 15,000 Echo Journal Average Weekly Distribution: 4,500 Echoland-Piper Shopper Average Weekly Distribution: 28,000

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506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Distribution FCC Network

Newspapers

We are now part of the entire FCC network!

Page 6

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Commercial Printing Broadcast Digital

Building strong business relationships by providing effective marketing solutions for the lakes area.

Chamber Corner Inside The Business Section

Chamber Corner 2015 Business Section Options: Page 1: Business Sponsorship Banner (6 col. x 2”) Rate: $200/week 12 Month Commitment Rate: $150/week Page 2: Top Half: Chamber content. Bottom Half: Premium Color Ad Spaces (2 col. x 3”), Only 9 available! Rate: $126 each Frequency Discount: $115 each (run 6 times) $100 each (run 12 times) Page 5: Additional full color ads (2 col. x 3”) as space is available. Page 3 and 4 : “Business Builder” Ad space available for purchase at the non-profit rate for any new business, new chamber members or new account within the past 12 months. Runs in the business section, based on availability.

Rate: $12.75* pci (B&W only) * Minimum size: 2 col. x 2”; Maximum size: 3 col. x 10.5” Chamber Member Discount*

Members of the Brainerd Lakes, Pequot Lakes or Crosslake Chamber will receive an additional 25% discount on all advertising with the Brainerd Dispatch & Echo Publishing OR an additional 10% off their current contract rate towards applicable advertising. *Not applicable: Color, Auto, Real Estate, Specialty Digital Ads, Magazine Covers, Insert Rates, Network Buys, D&E, Political, Early Bird and other pre-existing discount programs.

Sunday Publish Dates: Jan. 18

Feb.15

Mar. 15

Apr. 19

May 17

June 21

July 19

Aug. 16

Sept. 20

Oct. 18

Nov. 15

Dec. 20

Space/Copy Deadline: Wednesday prior at 5 pm Ad approval deadline: Friday prior

Interested in learning more about becoming a member of the Brainerd Lakes Chamber of Commerce? Contact: KERRY KERR Y HOLUBAR,

MEMBERSHIP DIRECTOR

218-822-7121

Contact your media consultant to reserve your space | 218.829.4705

Page 7

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Banner Ads

Front Page/Regular

Front Page Banner Ads (Brainerd Dispatch)

• Free Color • Offer good only on available dates (first come, first served) Sunday 5x2 (8.9375” x 2”) Weekdays 5x2 (8.9375 x 2”)

$250 $150

Banner Ads

Banner ads are available on several front pages the main news page and several other sections. All but the banner on the Obituary page are process color.

Brainerd Dispatch

Obituary 5x2 (8.9375” x 2”) Sunday Outdoors 6x2 (10.75” x 2”) Sunday Business 6x2 (10.75” x 2”) Sunday Business 6x5 (10.75” x 5”) Sports Page 6x2 (10.75” x 2”) Wednesday Neighbors 6x2 (10.75” x 2”) Thursday Entertainment 6x2 (10.75” x 2”) Thursday Auto 6x2 (10.75” x 2”)

Echo Journal

5x2 (8.9375” x 2”)

$200 $200 $200 $500 $200 $200 $200 $200

$150

Deadline: Same as display ads

Contact your media consultant to reserve your space | 218.829.4705

Page 8

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Early Bird

Early Bird Special

To maximize your reach in the lakes area!

For new and small business owners: Display ads in Monday, Tuesday or Wednesdayâ&#x20AC;&#x2122;s paper Reach over 22,000 readers daily Size

EB Rate

W/Color

Savings!

Full Page

$450

$705

$1235*

Half Page

$250

$385

$635*

Quarter Page

$150

$225

$292*

Save Over 65%!

*Savings of off of black and white price.

Contact your media consultant to reserve your space | 218.829.4705

Page 9

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Shopper Fronts

(Starburst)

• Six Premium placement positions are available on the front page of the shopper. • Reserve one of the top two spots above the fold for maximum exposure. • Starburst ads are also available for major impact.

Rates: Starburst Ad $75 week Front Ad (3 column x 6”) $250 Oct. - Feb. $360 Top two spots $350 $460

Mar. - Sept. Top two spots

Space Reservation Deadlines: Tuesdays Noon Insertion Date: Fridays

Get your business noticed!

Page 10

Building strong business relationships by providing effective marketing solutions for the lakes area.

Post-Its

SALE THIS

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-7890

Post-Its The ultimate placement! A print Post-It sticks on the front page just like a regular sticky note.

SALE THIS

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-789 0

Rates: Brainerd Dispatch: Weekday $499 Sunday $599 Echo Journal: $75 per 1,000 10,000 minimum print run required on all orders

Get your message on the

FRONT PAGE!

Page 11

Building strong business relationships by providing effective marketing solutions for the lakes area.

Community Event Wrap

Community Event Wrap The Community Event Wrap is an affordable way for organizations to get the word out about their events!

Over 14,000 distributed!

• Four full pages of color with Sunday circulation is hard to beat! • Ask your media consultant for available publishing dates.

SUNDAY 05.04.14

Brainerd Northland Arboretum 1- or 3-mile outdoor route Registration: 9-10 a.m.

myMSwalk.org or 855-372-1331 855-372-1331

THANK YOU TO OUR SPONSORS!

NATIONAL SPONSORS

• Extra 75 wraps for you to distribute how you would like.

First National Bank of Deerwood

Mary Novonty Independent Avon Consultant

JOIN THE MOVEMENT Sign up to volunteer Opportunitiestoshowyour oursupportinBrainerd: • Registration supervisor • Registration assistants • Start/finish set-up • Start/finish tear down • Finish line cheerers • Lunch supervisor • Lunch assistants • Parking ing assistants or traffic traffi control volunteers

• Intersec • Route markers • Rest stop supervisors • Rest stop assistants • Support Vehicle Drivers (SAGs) • Entertainer tainer • Prize ize fulfillment supervisor • Prize ize fulfillment assistant • Route sign sweep/clean up

We’re always looking for volunteers with a variety of talents and skill sets. Volunteeringhelpsstretch donor dollars and builds a stronger organization.

MS walk May 4th • Northland Arboretum

BE INSPIRED. GET CONNECTED. WALK MS.

Rate: $2,000 * Non-profit Rate: $500 * Must provide 501-3c

Add the Echo Journal for an additional $750 *Non-profit rate: $350

! Space/Copy Deadline:

13 business days prior to the publish date

Page 12

Building strong business relationships by providing effective marketing solutions for the lakes area.

Auctions TO

PLACE

AD,

CALL

855-5898

PLACE

AD,

CALL

xxxxxx, xxxxxxx, 2008

855-5898

xxxxxx, xxxxxxx, 2008

Brainerds

what Buyers want and Sellers need

List . com

CLASSIFIEDS Marva Pearson • 218-855-5824 • Fax • 218-829-7735

"LIVE-IN" HOME HEALTH AIDES!

CUSTOMER SERVICE ASSOCIATE

FINANCIAL AD ADVISOR

ACHIEVE LIFT-OFF

ATEK PRODUCTS in Brainerd is excited to add a new member to their Customer Care Team!

Advise members on financial plans utilizing knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate.

START YOUR CAREER WITH US!

MAXBOTIX INC. A growing High Tech company in the Brainerd Lakes Area.

BAYWOOD HOME CARE Experienced home health aides needed to provide 24-hour care for our clients in the Twin Cities. Immediate full-time work available. Call 763-546-8899 Or send email to: dorothym@ baywoodhomecare.com www.baywoodhomecare.com

Auctions

ACCOUNTANT

MAGNUM MACHINING Seeking a detailed oriented individual to join our team in the Accounting department. Qualified applicants will have a Bachelor's degree in accounting with 0 - 2 years of experience or a two year accounting degree with 3+ years of related experience, excellent verbal and writing skills, knowledge of Microsoft Office, and ability to learn internal software programs.

• Minimum size: 2 col. x 2” • B&W Ads • 24/7 advertiser access to online auction posting

If you enjoy a fast paced work environment where you get to interact with internal and external customers - this may be just the opportunity for you. ATEK is looking for an individual to help support their mission and provide a superior customer experience both before and after the sale by receiving and processing orders, confirming pricing, responding to delivery status requests, sending literature and samples as well as processing customer information necessary to maintain databases. If you are organized, can juggle priorities and have at least 1 year of experience, please send your resume to: bimdieke@atekpr e@atekpr e@atekproducts.com Or

210 NE 10th Ave Brainerd, MN 56401

EOE

Excellent working conditions, medical benefits, 401k available. If interested, please apply in person or online at:

magnummachining.com NOW SEEKING:

Mail resume to address below.

•Evening Dishwashers •Day Host

Magnum Machining, Inc. 20959 State Hwy 6 Deerwood, MN 56444 Ph: 218-534-3552 Fax: 218-534-3428

Duties include: Assessing individual assets, liabilities, cash flow, insurance coverage, and tax status in order to offer tailored strategies designed to address the needs of our members’ life goals and financial growth.

Pro Staff is currently recruiting for the following positions: •Experienced Project Manager IT Knowledge a must •Qualified Planning Specialist 4 year degree a must

Series 7 or 6 Licensed and 5 years’ experience required.

•Customer Service Rep. Licensed in Insurance •Accountant 2-3 years experience in Accounting

Please apply online:

www www.mmfcu.or g

Seeking an MFIP Job Counselor, FT.

•Print Press Feeder Experience Required

We are currently hiring/ accepting resumes for the following positions: •IT/Electronic Technician •Software Writer

Details can be obtained from any RMCEP Office Or (320)232-2006 Or

briang@rmcep.com

•Technical Writer •Technical Sales All levels of experience will be considered. Reviewing has started.

•Data Analyst Access Experience along with 4 year degree a must.

MMFCU offers and excellent benefit package, including health, dental, life insurance, PTO, holidays, and more.

Under Career Opportunities

RURAL MINNESOTA CEP, Inc. /LITTLE FALLS WORKFORCE CENTER

Email resume to:

Application deadline: January 31, 2013

EOE

hr@maxbotix.com Please, no phone calls

•Machine Operator 2nd and 3rd Shift •Telecom CO Technician MetaSwitch Experience Required

AREA AUCTIONS Contact Marva 218-855-5824 or marva.pearson@brainerddispatch.com

Apply within.

KRUSHE RESIDENTIAL IS LOOKING TO FILL SEVERAL CARE GIVER POSITIONS IN PILLAGER

All positions available. Full- and part- time. Flexible schedule.

GRIZZLY’S WOOD FIRE GRILLE & STEAK (Baxter)

No phone calls, please. DISPATCHER FLETCHER TRUCKING

Openings at our juvenile boys home, also. Must be at least 18, pass background check and have valid, clean driving record. Call: (218)746-3115 Leave message.

Motivated. Computer skills a must. Pay based on experience. (218)825-8824 Visit our website www.fletchertruckinginc.com EXPERIENCED CARPENTERS

CORRECTIONAL MENTAL HEALTH SPECIALIST Seeking to hire experienced Carpenters for commercial and residential projects. Seeking an enthusiastic Mental Health Specialist in Minnesota to be a key team member in our organization for various locations across Minnesota.

Reach over 50,000 households per issue by choosing all three pubs!

Candidates must enjoy working with an underserved population and must be willing to work in a jail setting. The mental health specialist will provide care under the direction and supervision of the nursing director and medical provider.

Must pass pre-employment drug screening and be willing to work out of town. Compensation based on experience. Benefits include: Health insurance, holidays, vacation, and 401K. Apply in person at: Kuepers Inc., Architects & Builders 14643 Edgewood Drive North Suite 115 Baxter MN. Equal Opportunity Employer. FAMILY HEALTH STAFF NURSE RN

•Master’s in Clinical or Psychiatric Social Work plus 2 years of postmaster’s supervised clinical experience.

Brainerd Dispatch Average Weekday Circulation 10,000 Brainerd Dispatch Average Sunday Circulation 14,000 Echoland - Piper Shopper Average Weekly Circulation 25,000

•Valid Minnesota Social Work license (MSW or LICSW)

MAHUBE-OTWA COMMUNITY ACTION PARTNERSHIP

•Prefer 2-5 years of mental health experience in same or similar setting (i.e. county jail, prison, juvenile correctional facility, ER, etc.)

Immediate opening for a Family Health Staff Nurse RN for our Brainerd Family Health Clinic Site. Position at 40 hours/week.

Competitive salary, full benefit package. An excellent opportunity for professional growth.

Full discription of position see our “Employment” page at:

www.mendcare.com Please send your resume and references to: MEnD Correctional Care Attn: Jenny Mace 67 – 10th Avenue South Waite Park, MN 56387 Phone: 320-774-1080 Fax: 320-774-1083 Email:

jmace@mendcare.com Application Deadline:

January 27th, 2013

INDEPENDENT CONTRACTOR NEEDED

QUALIFICATIONS: Associates Degree in Registered Nursing. Current Minnesota Registered Nurse license. One year of related nursing experience preferred. Current CPR certification required. The Staff Nurse-RN position is responsible for providing health care education, nursing services, screenings, laboratory tests, and promoting the well being of all patients seen at Family Health Clinics. The Staff Nurse-RN must dispense medication. Patient and Agency confidentiality must be adhered to at all times in full compliance with Health Insurance Portability and Accountability Act (HIPAA) regulations. Must comply with Clinical Laboratory Improvement Amendments (CLIA) and Occupational Safety and Health (OSHA) regulations. Must be able to handle fast paced clinic schedules to include possible evenings/weekends. To Make Application Contact:

Brainerd Dispatch has a newspaper route available for the Brainerd area. Delivery would be early mornings 7 days a week and takes approximately 3 1/2 hours daily to deliver. Gross income potential is approximately $475.00 weekly. Must have own vehicle(s), valid auto insurance and drivers license. For more details, contact Greg at the Brainerd Dispatch: 218-839-1754

Rates: Publication

Rate pci

Combine & Save Rate

Brainerd Dispatch- Daily Brainerd Dispatch-Sunday Echo Journal Echoland Piper-Shopper

$12.00

$10.80

$14.00

$12.60

$5.00 pick-up rate $8.00

$7.20

Mahube-Otwa Community Action Partnership, Inc. 1125 West River Road P.O. Box 747 Detroit Lakes, MN 56502-0747 218-847-1385 Website:

Yeah, it was easy. I sold it using the Classifieds.

It’s that easy! You just called 855-5898. Yep... It’s that easy.

www.mahube.org Or e-mail:

ahaugrud@mahube.org Closing Date For Accepting Applications: W Wednesda y,, January 24, 2013 - 4:30 p.m.

10% Discount

Combine and

SAVE!

! Space Copy Deadlines: Regular Deadlines Apply

Page 13

Building strong business relationships by providing effective marketing solutions for the lakes area.

Dining & Entertainment Options

Dining & Entertainment Options The Dining and Entertainment Guide is the place to be to promote your event, expo, specials, you name it! Brainerd Dispatch

$75

Echoland-Piper Shopper

$75

• 3x3.5 (5.3125” x 3.5”) Full Color ad • Reach over 10,000 homes

• Reach 25,000 homes • 3x3.5 (5.3125” x 3.5”) *Color when available

Combine & Save

• Reach over 35,000 homes • 3 x 3.5 (5.3125”x3.5”) • Brainerd Dispatch full color ad • Echoland-Piper Shopper B&W ad

$150

! Copy/Space Deadline:

Regular Deadlines Apply

Page 14

Building strong business relationships by providing effective marketing solutions for the lakes area.

Dining & Entertainment Specialty

If you’re planning special pricing or hours CHECK THIS OUT!

Dining & Entertainment Specialty Available six times per year- Valentine’s Day, Easter, Mother’s Day, Father’s Day, Thanksgiving and New Year’s Eve. Thursday, Sunday, Thursday Full color 3 x 3.5” print ad

$225

Pick up into the Echoland-Piper Shopper B&W 3x3.5” print ad.

Valentine’s Day (Feb. 14) Publish Dates: February 5 February 8 February 12

Deadline: February 3

Easter (Apr. 5) Publish Dates: March 26 March 29 April 2

Deadline: March 24

Mother’s Day (May 10) Publish Dates: April 30 May 3 May 7

Deadline: April 28

$75

Father’s Day (June 21) Publish Dates: June 11 June 14 June 18

Deadline: June 9

Thanksgiving (Nov. 26) Publish Dates: November 12 November 15 November 19

Deadline: November 10

New Year’s Eve (Dec. 31) Publish Dates: December 24 December 27 December 31

Deadline: December 22

Page 15

Building strong business relationships by providing effective marketing solutions for the lakes area.

Neighbors In Business Neighbors in Business Every week the Brainerd Dispatch publishes a special feature in our Neighbors section to spotlight our outlying communities. Ads are black and white.

Rates: 2 col. x 4â&#x20AC;? ad 2 col. x 8â&#x20AC;? ad

$50 per week $100 per week

! Copy/Space Deadline:

Mondays 5 p.m.

Page 16

Building strong business relationships by providing effective marketing solutions for the lakes area.

Service Directory

Service Directory Prepay or *billing option. *Ad will run until it is canceled by advertiser.

Rates: Echo Journal 2” ad 4” ad

$10.90/issue $21.30/issue

Echoland-Piper Shopper 2” ad 4” ad

$13.65/issue $26.65/issue

Brainerd Dispatch 2” ad 4” ad

$99/month $149/month

Get listed online

for an additional $9.95/Month!

Page 17

Building strong business relationships by providing effective marketing solutions for the lakes area.

Celebrations

Life’s Special Moments Need Celebrating! Celebrations Special times in people’s lives call for special recognition. Showcase your special moment with an announcement on our Sunday Celebrations page in the Brainerd Dispatch. • Each print ad includes one full color photo. (vertical photos work best - Either digital or scanned) Engagement Announced

Rates: (Includes Color) Standard Celebrations Announcement

$25

Alan and Lana Beem of Brainerd and Jim and Kelly Pine of Baxter are happy to announce the engagement of their children, Jeremy Beem and Shae Pine. A September 13, 2013,

Wedding Announced

Birth / Adoption • Birthdays • Open Houses Baptisms • Graduations~ High School, College Engagements • Weddings • Anniversaries Achievements~ Honor roll, Sports, Pageants Retirements and MORE!

John and Jill (Smith) Anderson were married on February 14, 2013, at Holy Church in Brainerd. Officiat Officiating was the Rev. Ernie Henry. A reception was held at the Ballroom Convention Center. Parents are Bob and Pam Anderson, Baxter, and Joe and Anne Smith, Brainerd. Bride’s at attendants were matron of honor Sarah Smith, Kristen T Tompson, Carolyn Smith, Amanda Anderson and Jennifer Johnson. Flower girl was Lilly Smith and personal attendant was Emma Anderson. Groom’s attendants were best man Groom’ Bo Anderson, Jim Smith, Austin JohnProud parents, John and Lisa Morales welcome to the family, their new son, Alan Johnson and Luke Henry.

Welcome Baby!

daughter, Nora Dawn Morales, born February 1, 2013, at Lakewood Hospital, Staples. W Weight: 6 lbs. 5 oz and 21 inches long. Grandparent are John and Jill (Smith) Morales of St. Cloud and Julie and Greg Kemper of Brainerd.

Page 18

Building strong business relationships by providing effective marketing solutions for the lakes area.

Autos

Up North Autos* • • • •

3x6 full color print ad Online promotions 24/7 Full Dealer Inventory New and Used V Vehicles

TO PLACE AN AD, CALL 218-855-5898 OR 800-432-3703

August 20, 2012

ECHOLAND-PIPER SHOPPER

Page 1B

Echoland - Piper

SECOND SECTION

SHOPPER

* See your marketing consultant for pricing and details

Auto Week Section Front Page:

1/2 page (Full color - includes promotional advertorial on top half of page) $499 Full page

$799

Service Advertising (3x3 Full Color)

$50

Brainerd Dispatch or Echoland-Piper Shopper Week-Day/Sunday Options (includes color) Ad size

Dispatch Daily

Dispatch Sunday

Echoland-Piper Shopper

1/4 Page

$250

$300

$250

1/2 Page

$500

$600

$500

3/4 Page

$750

$900

$750

Full Page

$1,000

$1,200

$1,000

* Rates apply for participation in Up North Autos Program.

Page 19

Building strong business relationships by providing effective marketing solutions for the lakes area.

2015 Auto Show

Prime Audience! Itâ&#x20AC;&#x2122;s spring and that means there is a flood of customers looking to purchase new vehicles. Be top-of-mind by reaching audiences in our vast distribution areas through the Brainerd Dispatch and the Echoland-Piper Shopper. All for one low price. Full Page

$1,600

3/4 Page

$1,200

1/2 page

$800

1/4 Page *All ads are full color.

$400

Publication Dates Brainerd Dispatch

Thursdays

Echoland-Piper Shopper

Fridays

! Space Copy Deadlines:

Tuesdays

Page 20

Building strong business relationships by providing effective marketing solutions for the lakes area.

Real Estate

$299,900 MLS#4444444

Open Rates: 1/8 page

$125

1/4 page

$250

1/2 page

$500

Full page

$1,000

*Dispatch Sunday pick-up rate

$8 pci

OPEN SAT. 11:30-1:30

12311 Lower Sylvan Road SW, Pillager

One owner lakehome now available. Over 400’ of private shoreline on Sylvan Lake. 2BR/2BA w/ attached garage and additional 24x30 heated workshop. 12 acres is a plus! Privacy and wildlife abound. This is a must see property!

Jane Doe

(218) 555-5555 janedoe@realestatecompany.com

SYLVAN LAKE

$299,900 MLS#4444444

SYLVAN LAKE

$299,900 MLS#4444444

OPEN SAT. 11:30-1:30

12311 Lower Sylvan Road SW, Pillager

Jane Doe

(218) 555-5555 janedoe@realestatecompany.com

$299,900 MLS#4444444

$299,900 MLS#444444

OPEN SAT. 11:30-1:30

12311 Lower Sylvan Road SW, Pillager

Jane Doe

(218) 555-5555 janedoe@realestatecompany.com

Jane Doe

(218) 555-5555 janedoe@realestatecompany.com

SYLVAN LAKE

OPEN SAT. 11:30-1:3

$299,900 MLS#4444444

SYLVAN LAKE

$299,900 MLS#4444444

12311 Lower Syl

Open House/Feature Listings

van Roa

Brainerd Dispatch (2x4)

$50

Echoland-Piper Shopper (2x4)

$50

25% Discount Open House or Featured Listings 2x4 Brainerd Dispatch and 2x4 Echoland-Piper Shopper

Jane Doe

(218) 555-5555 janedoe@realestatecompany.com

SYLVAN LAKE

$299,900 MLS#4444444

12311 Lower Sylvan Road SW, Pillager

(218) 555-5555 janedoe@realestatecompany.com

*Full color, prints in the main section, no guaranteed placement.

Combine and Save!!

$299,900 MLS#4444444

d SW, Pillager One owner lakehom e now available. Over 400’ of private shorelin e on Sylvan Lake . 2BR attached garage and additional 24x3 /2BA w/ 0 heated workshop. 12 acre s is a plus! Privacy and life abound. This is a must see prop wilderty!

OPEN SAT. 11:30-1:30

12311 Lower Sylvan Road SW, Pillager

Jane Doe

(218) 555-5555 janedoe@realestatecompany.com

Jane Doe

(218) 555-5555 janedoe@realestatecompany.com

Updated design for 2015!

Jane Doe

(218) 555-5555 tatecompany.com

janedoe@reales

WOW! Only

OPEN SAT. 11:30-1:30 12311 Lower Sylvan Road SW, Pillager

Apartment Living upnorth

For advertising opportunities call: Ashly • 218-855-5828 OR Linda • 218-855-5846

CYPRESS COURT

BERRYWOOD APARTMENTS

Enjoy a relaxed living environment where special attention to every little detail makes your housing experience unforgettable. Amenities include, but are not limited to: One, Two, and Three bedrooms with spacious floor plans, Heat, Water, Sewer & Garbage Included, Heated Underground Parking, In Unit Washer/ Dryer, Fitness Center, walking trails, and more! Located just minutes from downtown Baxter and Brainerd, Cypress Court offers an apartment community that goes a step above all of the other housing options available in the area.

Baxter’s newest apartment homes featuring 1 or 2 bedroom floor plans. Spacious floor plans, large kitchens with eat-at snack bar and so much more. Conveniently located in heart of Baxter just off of College Drive allows easy access to shopping, work and schools. Berrywood offers FREE heat, water, sewer, & garbage to make your Baxter apartment home even more affordable.

Contact Us Cypress Court | 13060 Cypress Drive | Baxter, MN Phone: 218-824-5082 | Email: info@cypress-court.com Web: www.cypress-court.com

Contact Us Berrywood Apartments | 13281 Berrywood Drive | Baxter, MN Phone: 218-454-1020 | Email: info@berrywoodapartments.com Web: www.berrywoodapartments.com

Apartment Living 3 x 5 ” full color

$125

OAK HEIGHTS APARTMENTS

1 & 2 bedroom apartment living in the Brainerd area. We offer FREE heat, water, sewer, & garbage to make your home even more affordable. Our apartments feature brand-name Whirlpool appliances, glass top stove, built-in dishwasher and frost free refrigerator. The Oak Heights Apartment community features several site amenities paired with a convenient location to several Brainerd area retail and business attractions.

Contact Us Oak Heights Apartments | 3402 Oak Street | Brainerd, MN Phone: 218-454-0313 | Email: info@oakheightsapartments.com Web: www.oakheightsapartments.com

! Space Copy Deadlines:

LAKEWOOD HEIGHTS APARTMENTS

Grand Rapids Apartment Living. Kuepers Inc. estimates that the first of the two 29-unit apartment buildings will be ready for occupancy June 1, 2012. Located on a wooded 10-acre site at the intersection of Golf Course Road and 14th Ave. SW, near the medical campus in an expanding area of Grand Rapids.

Regular deadline apply.

JANICE’S ESTATES & PINES

Sauna, On Site Laundry, Indoor Pool, Garage Available, Controlled Access, 1 - 2 - 3 Bedroom Apartments & Efficiencies.

CLEARWATER ESTATES

A quiet Northwoods setting with beautiful, green walking trails nearby. 1, 2, or 3 bedroom apartments with spacious floor plans, featuring custom oak cabinetry and fireplaces; perfect for families. Clearwater apartments are convenient to the booming Brainerd Lakes Area Community, so work and recreation are never far away. Each home is fully equipped with keyless entry and a heated garage. Heat, water and refuse are also included with each lease. Our great community also has an onsite fitness center and onsite management for resident convenience.

Contact Us Clearwater Estates | 7025 Clearwater Rd. | Baxter, MN Phone: 218-828-9300 | Email: info@clearwaterestateapts.com Web: www.clearwaterestateapts.com

ARBOR GLEN SENIOR LIVING

AUTUMN GLEN SENIOR LIVING

Senior Living at its Finest! A 112 unit, 3 floor building offering 1 and 2 bedroom senior apartments for rent in Baxter, MN. The 55 and better community is in the Brainerd Lakes area and is on the Paul Bunyan walking trail. Features include gourmet kitchens, dishwasher, disposal, covered balconies and an in-home washer & dryer, paid heat, clubhouse, fitness center, and much more!

Autumn Glen offers in 1 and 2 bedroom senior apartments for rent in Baxter, MN. The 55 and better community is in the Brainerd Lakes area and is on the Paul Bunyan walking trail. The community of Autumn Glen has an exercise room, party room w/ full kitchen & entertainment area, wood working shop and storage lockers. Garage parking and shuttle service available. Autumn Glen apartments feature gourmet kitchens, dishwasher, disposal, covered balconies and an in-home washer & dryer. Heat paid.

WWW.U PNORTH HOM E FI N DE R.COM

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Accu-Weather

Brainerd Dispatch Accu Weather Sponsor Features:

• On a first right of refusal • Only one spot available each day

Rates: Full Color 3.5” x 2”

$45.90

! Space Copy Deadlines:

Regular deadlines apply

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Online

Effective Online Advertising:

Online Advertising OptionsKnowing what is right for you! Why Use FCC Network? Our network delivery offers the ability to brand, stay top of mind, grow customer base, drive traffic to your website and reach affluent, educated readers with buying power. Network Buy Comprehensive, multiproduct campaigns that deliver results. Retargeting An effective way for reaching people outside the FCC Network who are searching for and reading about a specific product or service. We can serve ads repeatedly to them and follow them with ads after they have visited a customerâ&#x20AC;&#x2122;s website. Audience Extension: Allows advertisers to reach their audience on websites outside of our network. Audience Segmentation A process of dividing people into groups based on defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. Native Advertising???

Creative and Compelling Each campaign must be creative and compelling to capture the attenattention of the reader, viewer or listener. Viewers only allow a few seconds before they determine if they will engage in the promotionpromotional message. Only well-designed campaigns have a chance of being reviewed in detail.

Clear Message Most businesses have a strategy regarding how they want to posiposition themselves in the market. For example, they may want to position themselves as a business that maintains superior quality. The advertising message should relate to their positioning strategy. Each campaign should: Attract Attention Create Desire Invoke Action Creative Ads Include: A big, bold headline One dominant art element All necessary information (but not everything AND the kitchen sink)

Rich Media? Our Digital Network now spans the entire FCC Network and beyond!

Page 23

Building strong business relationships by providing effective marketing solutions for the lakes area.

Online

Video:

YouTube is the #3 website in the world after Google and Facebook. With our new rich media advertising options we can incorporate video into a variety of ad sizes: • Large leaderboard (960x200) • Leaderboard (728x90) • Double-wide skyscraper (300x600) • Medium Rectangle (300x250) • Sliding Billboard - NEW (980x330)

YouTube is the #3 website in the world.

PreRoll:

We often sell out of our video pre-roll impressions on the network, because video impressions are in such high demand.

Facebook Ad exchange (FBX) on retargeting campaigns:

Serving Facebook ads through retargeting campaigns: We are able to utilize all of our standard targeting methodologies across our FBX inventory, making it one more place where you can reach users who have already shown intent towards your advertisers through either the sites they’ve visited or the terms they’ve searched on. Integrating FBX across your campaigns is a way to increase the odds of seeing your ads in the wild, if that is one of your concerns. Those users that click on FBX ads tend to be more engaged when they get to the advertisers site, this is evidenced by the conversion rates we’ve seen from FBX ads which is higher than any other exchange we work with.

Users that click from FBX ads tend to be more engaged.

Page 24

Building strong business relationships by providing effective marketing solutions for the lakes area.

Special Events

Special Events Advertising Is there an event in your community you and a group of businesses are a part of? Want to get the message out in support? Let us know and weâ&#x20AC;&#x2122;ll help organize and group all participating business ads with a header to maximize community attention and impact. Rates are eligible in any of our ROP products: Brainerd Dispatch, Echo Journal, Echoland-Piper Shopper.

Rates: Brainerd Dispatch Sunday

$12.75 $15.75 Weekly

$10.43 $13.43

pci (B&W) ad pci (color) ad pci (B&W) ad pci (color) ad

Echo Journal $6.19 pci (B&W) ad $9.19 pci (color) ad Echoland-Piper Shopper $7.50 pci (B&W) ad $10.50 pci (color) ad

Space/Copy Deadline: Regular Deadlines Apply

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Page 25

Building strong business relationships by providing effective marketing solutions for the lakes area.

Special Sections For more information on any of our special sections, ask your media consultant for an individual sales flyer.

WINTER 2014

Premier Publications Outdoor Traditions Quarterly Magazine

Her Voice Quarterly Magazine

Love of the Lakes Annual Magazine

Fat Bikes Plus...

• PLAYIN’ IN NISSWA • BABY’S FIRST STOCKING • GIFTS FOR APPALACHIA

Court Ordered Friend [weightloss] Less is More Christmas Legacy

A BRAINERD DISP DISPATCH PUBLICATION

Target a specific audience with any of our special publications. Beautiful photography, professional writers and attractive design.

Annual Guides • Dining Guide • Golf Guide • Golf Directory • Nisswa Chamber Guide • Pine River Chamber Guide • Recreation Guide

Lifestyle • HealthWatch Quarterly • Home Improvement Bi-annual • In Our Prime (8x per year) •W Weddings North Annual

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Special Sections For more information on any of our special sections, ask your media consultant for an individual sales flyer.

School • Brainerd Public Schools Bi-annual Magazine • Kids Ad Design Echo Journal Brainerd Dispatch • Graduation Sections Pequot Lakes/Pine River River-Backus Brainerd

Sports • Echo Sports Magazine Fall, Winter Winter, Spring (3x per year) • Pequot Lakes Sports Poster Bi-annual • Pine River Sports Poster Annual

Holiday/Seasonal • Easter Church Tab

Easter

• Crosslake St. Patrick’s Day • Stars & Stripes 4th of July • Summerfest/Cass County Fair • Holiday Gift Guide • Christmas Church Tab • Holiday Greetings • Stories of Christmas

Annual Tributes • Breast Cancer Awareness • Business Traditions • Labor Day Progress Edition • Veterans Day Salute

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Advertorials

Page 28

Building strong business relationships by providing effective marketing solutions for the lakes area.

Outdoor Traditions

Outdoor Traditions • A magazine celebrating the great outdoors of northern Minnesota • Featuring local lake statistics, DNR page(s), user submitted photos and a detailed calendar of upcoming local events. • Inserted into the Brainerd Dispatch, Echo Journal and NOW The Bemidji Pioneer. • Long life and great exposure through our Discover Racks (promotional brochure displays in over 100+ high traffic locations).

Rates: All ads are process color

Single

2+ Issues

Back Cover Inside Front Cover Inside Back Cover Full Page *See spec sheet for cover and full page sizes. 2/3 Page Vertical 5.1” x 10” 1/2 Page Vertical 3.78” x 10” 1/2 Page Horizontal 7.749” x 5.02” 1/3 Page Vertical 2.46” x 10” 1/3 Page Square 5.1” x 5.02” 1/3 Page Horizontal 7.749” x 3” Banner 7.749” x 2’ 1/6 Page Vertical 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43”

$950 $900 $900 $600

$855 $810 $810 $540

$500 $400 $400 $300 $300 $300 $180 $140 $140

$450 $360 $360 $270 $270 $270 $162 $126 $126

Product Inserts: Dispatch Mar. 27

NEW!

Echo Journal Mar. 26

Bemidji Pioneer Mar. 27

May 22

May 21

May 22

Apr. 16

Aug. 14

Aug. 13

Aug. 14

July 9

Nov. 13

Nov. 12

Nov. 13

Oct. 12

Now with a BIGGER audience than ever before!

We’ve added 7,500 copies in the Bemidji area with a total combined distribution of over 22,000 homes!

Space/Copy Deadline: Feb. 19

Outdoor Traditions online: http://issuu.com/brainerd_dispatch/docs/outdoor_traditions_fall_2014

Page 29

Building strong business relationships by providing effective marketing solutions for the lakes area.

Her Voice

Her Voice is a quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region. • Long shelf life, glossy pages throughout. • Distributed to over 20,000 homes in the lakes area. • Inserted into the Brainerd Dispatch and Echo Journal. • Each display ad will receive a free Directory Line Listing. Single

Rates: All ads are process color

Back Cover Inside Front Cover Inside Back Cover Full Page *See spec sheet for cover and full page sizes.

$1,820 $1,680 $1,540 $1,400

2/3 Page Vertical 5.1” x 10” 1/2 Page Vertical 3.78” x 10” 1/2 Page Horizontal 7.749” x 5.02” 1/3 Page Vertical 2.46” x 10” 1/3 Page Square 5.1” x 5.02” 1/3 Page Horizontal 7.749” x 3” 1/6 Page Vertical 2.46” x 5.02”

$960 $700 $700 $480 $480 $480 $250 $250

1/6 Page Horizontal 5.1” x 2.43”

Product Inserts: Dispatch

Echo Journal

Feb. 24 May 26 Aug. 25 Nov. 17

Feb. 26 May 28 Aug. 27 Nov. 19

Contract 3+ Issues $1,638 $1,512 $1,386 $1,260

WINTER 2014

Fat Bikes Plus...

• PLAYIN’ IN NISSWA • BABY’S FIRST STOCKING • GIFTS FOR APPALACHIA

Court Ordered Friend [weightloss] Less is More Christmas Legacy

A BRAINERD DISP DISPATCH PUBLICATION

$864 $630 $630 $432 $432 $432 $225 $225

NEW! Ask for an

“issue preview” !

Space/Copy Deadline: Jan. 8 Apr. 16 July 16 Oct. 8

for content specific targeting!

Her Voice online

http://issuu.com/brainerd_dispatch/docs/her_voice

Page 30

Building strong business relationships by providing effective marketing solutions for the lakes area.

Love of The Lakes

• Information and features focusing on area lakes. • All glossy magazine with relevant content. • Get print and online exposure for one price while reaching two different audiences. • 20,000 copies will be printed in April and distributed in the lakes area through Echo Publishing publications and Discover Racks. • Featuring Gull Lake, Leech Lake and the Whitefish Chain along with three other smaller area lakes.

Rates: All ads are process color Back Cover

$1,295

Inside Front Cover

$1,295

Inside Back Cover

$1,295

Full Page

$1,295

*See spec sheet for cover and full page sizes.

2/3 Page Vertical 5.1” x 10”

$840

1/2 Page V Vertical 3.78” x 10”

$690

1/2 Page Horizontal 7.749” x 5.02”

$690

1/3 Page V Vertical 2.46” x 10”

$460

1/3 Page Horizontal 7.749” x 3”

$460

1/3 Page Square 5.1” x 5.02”

$460

1/6 Page V Vertical 2.46” x 5.02”

$270

1/6 Page Horizontal 5.1” x 2.43”

$270

1/12 Page Square 2.46” x 2.43”

$170

Product Inserts:

Echoland-Piper Shopper Echo Journal

May 15 May 14

Space/Copy Deadline: March 9

Page 31

Building strong business relationships by providing effective marketing solutions for the lakes area.

Savor Our Flavors Dining Guide

Annual Food and Dining Guide is the lakes areaâ&#x20AC;&#x2122;s most popular guide! This guide to area restaurants will be inserted into the Echo Journal, Brainerd Dispatch and Echoland-Piper Shopper. Additional copies will be available at area chambers, resorts, participating businesses and Discover Racks.

Rates: $1,500

$16

Front page includes photo and logo.

*Photo can not include signage. One spot available. First come, first serve

pci, color ad.

Section Publish Dates: Brainerd Dispatch, Echo Journal Echoland-Piper Shopper

Nearly

May 7 May 8

Space/Copy Deadline: Apr. 24

50,000

distributed!

Page 32

Building strong business relationships by providing effective marketing solutions for the lakes area.

Golf Guide

The official Golf Guide of the lakes area!

• Distribution in Brainerd Dispatch, Echo Journal, hotels, motels, chambers of commerce and Discover Racks. Rates: All ads are process color Front Cover** Back Cover Inside Front Cover Inside Back Cover Full Page

Per Issue $2,000 $1,800 $1,450 $1,450 $1,050

The Pines – Lakes #7

Tips From The Pros Area Golf Schedule Lakes Area Golf Course Map

A Brain erd Dis p at ch & E ch o P u b lis h in g Sp ecial Ad ve r ti s i n g Se cti on

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.749” x 5.02”

$600

1/2 Page V Vertical 3.78” x 10”

$600

1/3 Page V Vertical 2.46” x 10”

$300

1/3 Page Horizontal 7.749” x 3”

$300

1/3 Page Square 5.1” x 5.02”

$300

Front and back page cover combine rate of $3,500. **Front cover is a photo of a featured course hole and company logo w/corresponding contact info on table of contents page.

Insertion Dates: Echo Journal Brainerd Dispatch

Space/Copy Deadline:

May 7 May 8 April 13

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Golf Directory

Golf Directory • List your Golf Course in this summer’s Golf Course Directory • Runs in Brainerd Dispatch Wednesday Sports Section and Echo Journal from May to September.

Rates: Single Course

$40/week

Multiple Courses

$55/week

Section Publish Dates: Brainerd Dispatch Echo Journal

May 27 May 28

Space/Copy Deadline: May 18

Page 34

Building strong business relationships by providing effective marketing solutions for the lakes area.

Nisswa Chamber Guide 2016 • •

Information annual guide for Nisswa area. Glossy magazine published in partnership with the Nisswa Chamber. 40,000 copies will be printed and distributed, beginning Dec. 2015 and throughout 2016. Numerous distribution channels are in place, including (but not limited to) Explore Minnesota, Minneapolis Airport, Mall of America, Discover Racks, Travel Information Centers, Trade Shows, Regional and Midwest outlets.

•

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page *See spec sheet for cover, full page and page 3 sizes. **Page 3 2/3 Page Vertical 5.1” x 10” 1/2 Page V Vertical 3.78” x 10” 1/2 Page Horizontal 7.749” x 5.02”” 1/3 Page V Vertical 2.46” x 10” 1/3 Page Square 5.1” x 5.02” 1/3 Page Horizontal 7.749” x 3” 1/6 Page V Vertical 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43” 1/12 Page Square 2.46” x 2.43” Guaranteed Placement Upgrade* (add 10%) **Upgrade does not apply to Premium Placement ads.

Contact Kathy Bittner Lee to reserve your space: (218) 831-0884 email: kathy.bittnerlee@pineandlakes.com

Page 35

Building strong business relationships by providing effective marketing solutions for the lakes area.

Pine River Chamber Guide

• Information annual guide for Pine River area • Glossy magazine published in partnership with the Pine River Chamber • 10,000 copies will be printed annually and distributed throughout 2016 through numerous local and regional formats - including inserting in the Pine River Journal newspaper, mail delivery, area chamber locations and Discover Racks.

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page *See spec sheet for cover and full page sizes. 2/3 Page Vertical 5.1” x 10” 1/2 Page V Vertical 3.78” x 10” 1/2 Page Horizontal 7.749” x 5.02” 1/3 Page V Vertical 2.46” x 10” 1/3 Page Square 5.1” x 5.02”

1/3 Page Horizontal 7.749” x 3” 1/6 Page Vertical 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43” 1/12 Page Square 2.46” x 2.43”

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Recreation Guide

Over 28,000 Copies Distributed! From Brainerd to Walker, to residents and visitors! Distributed through Echo Journal, Echoland Piper-Shopper, area Chambers of Commerce, Resorts and over 100 store racks!

Rates: $13.75 $16.75

pci (B&W) pci (Color)

$10.00 (pick-up)

pci: (B&W) *For a direct pickup ad from Golf Guide, Dining Guide, Outdoor Traditions or Love of the Lakes. T

Section Publish Dates: Echo Journal Echoland-Piper Shopper

May 28 May 29

Space/Copy Deadline: May 13

Page 37

Building strong business relationships by providing effective marketing solutions for the lakes area.

HealthWatch

HealthWatch •

A quarterly publication that focuses on health care in the lakes area. Inserted into the Brainerd Dispatch and Echo Journal. Buy an ad, get an advertorial of equal or lesser size for 50% of ad rate.

• •

Rates: All ads are process color.

Single

3+ Issues

Back Cover

$1170

$1053

Inside Front

$1080

$972

Inside Back Cover

$990

$891

Full Page

$900

$810

1/2 Page Horizontal 9.25” x 5”

$450

$405

1/2 Page V Verticle 4.5” x 10.50”

$450

$405

1/4 Page 4.5” x 5.25”

$220

$198

*See spec sheet for cover and full page sizes. Sample: Click or go to:

http://bit.ly/1vtJGYZ

Product Inserts: Dispatch Feb. 3 May 12 Aug. 4 Nov. 3

Echo Journal Feb. 5 May 14 Aug. 6 Nov. 5

Space/Copy Deadline: Jan. 2 Apr. 13 July 6 Sept. 28

“Households over 50 spend more than $1.7 trillion on goods and services annually, they own 65% of the total net worth among all U.S. households, and they are responsible for 60% of all health care spending.” Contact your media consultant to reserve your space | 218.829.4705 506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Page 38

Building strong business relationships by providing effective marketing solutions for the lakes area.

Home Improvement

Reach over 14,000 households per issue! Brainerd Dispatch Average Distribution - 10,000 Echo Journal Average Distribution - 4,000 Rates: $15.80/pci Includes full color and creative.

Publish Dates: Brainerd Dispatch Echo Journal

April 17 April 16

! Space Copy Deadlines:

All Publications

April 3

Sept. 11 Sept. 10 Aug. 28

Page 39

Building strong business relationships by providing effective marketing solutions for the lakes area.

In Our Prime

In Our Prime • •

Direct market for seniors and the young of heart. Distributed to approximately 14,000 homes in the Brainerd Dispatch and Echo Journal. Spotlights individuals and activities of area seniors.

•

Rates:

Black and White Process Color

$15.00 pci $18.00 pci

Dates: Inserts Dispatch

Inserts Echo Journal

January 20 March 17 April 21 June 16 July 21 September 15 October 20 December 15

January 22 March 19 April 23 June 18 July 23 September 17 October 22 December 17

Space/Copy Deadline:

January 6 March 3 April 7 June 2 July 7 September 1 October 6 December 1

“The mature market has over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average. The facts speak for themselves -- the mature market represents a tremendous opportunity across all categories.”

Page 40

Building strong business relationships by providing effective marketing solutions for the lakes area.

Weddings North

• All glossy magazine with relevant local content! • Assist couples in planning their wedding • Over 12,000 printed copies. • Distributed in the Brainerd Dispatch, Discover Racks, at the Love and Marriage Expo in April, and local wedding destination locations! Advertorials: Buy 1/2 or a full page ad, get a free advertorial of equal or lesser size! Word Counts and General Guidelines for Weddings North Advertorials • Half Page - 200-400 words Includes one photo, quote and a logo. • Full pages (see full page samples) Text T ext Heavy 450-600 words, Includes one photo and quote; Mid Mix 350-500 words, Includes a couple photos/graphics and sidebar; Graphic Heavy 200-350 words Includes a couple photos, sidebar, sidebar supporting graphics and quote. *Advertorials and space deadline is March 2

Need someone to write it for you?

Contact your media consultant and we’ll have a writer get in contact with you. Freelance rates: $75 half page $125 full page

Ad Rates: All ads are process color. Front Cover** Back Cover Inside Front Cover Inside Back Cover

$900 $900 $900 $900

Full Page

$800

2/3 Page Vertical 5.1” x 10” 1/2 Page Horizontal 7.749” x 5.02” 1/2 Page V Vertical 3.78” x 10” 1/3 Page Horizontal 7.749” x 3” 1/3 Page V Vertical 2.46” x 10” 1/3 Page Square 5.1” x 5.02” 1/6 Page Horizontal 5.1” x 2.43” 1/6 Page V Vertical 2.46” x 5.02”

$650 $450 $450 $325 $325 $325 $100 $100

*See spec sheet for cover and full page sizes.

**Front cover is a photo feature. Company logo, photo credit and contact info will be listed on the on table of contents page.

Minnesotan’s are spending about $24,000 on their weddings!

Get a piece of that wedding pie! (or cake traditionally).

Source: Parade Magazine’s community table “the average cost of a wedding in each region of the U.S.”

Inserts into The Brainerd Dispatch March 30

Space/Copy Deadline: March 2

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Brainerd Public Schools

Brainerd Public Schools • District ISD 181’s newest way of informing the community of what is going on in the school district. • A great way to show your support and reach people in the community. • Publishes in the fall and spring each school year. • Total print distribution of 14,000+ homes. • Space and sizes are limited.

Rates: All ads are process color. Back Cover

$1,000

Inside Front Cover

$750

Inside Back Cover

$750

*See spec sheet for cover and full page sizes

1/2 Page Horizontal 7.749” x 5.02”

$350

1/4 Page 3.78” x 5”

$200

Banner 7.749” x 1.5”

$100

Brainberd Public schools is a publication for the whole community. Share in the articles about opportunities, innovations and successes within this nationaly recognized and awarded school district.

Product Inserts: Dispatch April 10 Oct. 16

Echoland-Piper Shopper April 10 Oct. 16

Space/Copy Deadline: March 9 Sept. 14

Brainerd Buplic Schools online See our stunning publication in digital format on our website:

http://issuu.com/brainerd_dispatch/docs/brainerd_public_schools_fall_2014 Contact your media consultant to reserve your space | 218.829.4705 506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Page 42

Building strong business relationships by providing effective marketing solutions for the lakes area.

Echo Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 4-5 at Eagle View, Nisswa, Pine RiverBackus and Crosslake Charter elementary schools. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$195

1/2 page (6 col. x 5”) - Full Color

$350

Section Publish Dates: Echo Journal

Feb. 19

Space/Copy Deadline: Friday, Jan. 9

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

Page 43

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Dispatch Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 4-5. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$265

1/2 page (6 col. x 5”) - Full Color

$450

Section Publish Dates: Brainerd Dispatch

Feb. 25

Space/Copy Deadline: Friday, Jan. 9

Second ad is 1/2 price! A great opportunity to choose two winners!

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

Page 44

Building strong business relationships by providing effective marketing solutions for the lakes area.

Brainerd Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors in the 2015 Brainerd and Surrounding Areas Graduation Section.

Rates: $8.50 pci (B&W) Open color rates apply.

Section Publish Dates: Brainerd Dispatch

May 12

Space/Copy Deadline: Apr. 27

Page 45

Building strong business relationships by providing effective marketing solutions for the lakes area.

Graduation Pequot Lakes/ Pine River-Backus

Graduation - Pequot Lakes/Pine River-Backus

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors of Pequot Lakes and Pine River-Backus Schools. The annual publication will be inserted in the Echo Journal. Rates: $7.75 pci

Includes color

Section Publish Dates: Echo Journal

June 4

Space/Copy Deadline: May 18

Page 46

Building strong business relationships by providing effective marketing solutions for the lakes area.

Echo Sports Preview

Echo Sports Preview 12th annual Sports Preview sections insert into the Echo Journal. These sections feature preview stories and team photos for the Pequot Lakes Patriots and Pine River-Backus Tigers.

Rates: $12.25 pci

Includes color

Section Publish Dates: Spring Apr. 9

Fall Sept. 3

Winter Dec. 3

Space/Copy Deadline: Spring Fall Winter Mar. 30 Aug. 24 Nov. 19

Show your school spirit in these sections!

Page 47

Building strong business relationships by providing effective marketing solutions for the lakes area.

Pequot Lakes Sports Poster

Be part of supporting Pequot Lakes School Half of the proceeds go to the Pequot Lakes Sports Program!

Rates: 2x2 $150 Jacket $75 Both $200

Publish Dates:

Deadline:

Spring

Date

Fall

Date

Winter

Date

Give to the Pequot Lakes School Sports Program when you advertise in this special project!

Page 48

Building strong business relationships by providing effective marketing solutions for the lakes area.

Pine River-Backus Sports Poster

Be part of supporting the Pine River-Backus School At least $3,500 goes to Pine RiverBackus School Sports Program!

Rates: 125 Wall Posters and 250 Locker Posters 1/4 block 1/2 Block Full Block

$95 $145 $225

150 Pocket Schedules 1/4 block 1/2 Block Full Block

$90 ($67.50**) $140 ($105**) $220 ($165**)

** 25% OFF if you pick up your ad from the poster and place it on the pocket card.

Space Reservation Deadline: Date

Give to the PR-B School Sports Program when you advertise in this special project!

Page 49

Building strong business relationships by providing effective marketing solutions for the lakes area.

Church Tabs

Holiday Church Services and Events

These are special sections that are published the Friday before Palm Sunday and the day after Thanksgiving. Religious section that announces times and dates of church services and events for Easter Holy Week and Advent worship schedule leading up to Christmas and New Years.

Rates:

$13.68 pci

Includes color

Easter Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

Mar. 27 Mar. 27

Mar. 13

Space/Copy Deadline:

Christmas Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

Nov. 27 Nov. 27

Nov. 3

Space/Copy Deadline:

Page 50

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Crosslake St. Patrick’s Day

Crosslake St. Patrick’s Day This section features stories and photos about past St. Patrick’s Day events. It also includes the new schedule of events for 2015 which features the parade.

Rates: Black & White

$13.75 pci

Color

$16.75 pci

Section Publish Dates: Echo Journal Echoland-Piper Shopper

Mar. 5 Mar. 6

Space/Copy Deadline: Feb. 23

Page 51

Building strong business relationships by providing effective marketing solutions for the lakes area.

Stars and Stripes 4th of July Celebrations

Stars and Stripes - 4th of July Celebrations

Celebrate the 4th!

Echo Journal, Brainerd Dispatch and EcholandPiper Shopper will be including a special section highlighting the Fourth of July events going on in and around the area.

Rates: $15.75 pci (includes color) Publish Dates: Echo Journal Brainerd Dispatch Echooland-Piper Shopper

June 25 June 26 June 26

Space/Copy Deadline: June 9

Page 52

Building strong business relationships by providing effective marketing solutions for the lakes area.

Summer Fest/ Cass County Fair

Summer Fest/Cass County Fair

Be included in Summer Fest! June 25-28, 2015 8,000 copies printed and distributed in the Echo Journal as well as selected Echoland-Piper Shopper routes. Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

June 18 June 19

Space/Copy Deadline: June 5

Page 53

Building strong business relationships by providing effective marketing solutions for the lakes area.

Holiday Gift Guide

Come Home For the Holidays and Shop Locally.

A fun guide designed to provide shoppers with ideas for gift giving, along with featured events, festivities and lifestyle ideas. Kids’ Coloring Contest

The Holiday Gift Guide will feature a coloring contest sponsored by Schaefer’s Foods. The winner of this contest will be featured on the front page of the Holiday Greetings Publication. *The Holiday Gift Guide prints in two dynamic sections filled with information for your Holiday planning.

Rates: All ads are process color Ad Size 1/16 Page (3 x 2.5”) 1/8 Page (3 x 5”) 1/4 Page (6 x 5.25”) Half Page (6 x 10.5”) Back Cover (6 x 10.5”)

$90 $180 $360 $720 $900

Insertion Dates: Publication: Brainerd Dispatch Inserts: Nov. 26

Echo Journal Nov. 26

Echoland-Piper Shopper Nov. 20

Space/Copy Deadline: Nov. 6 Contact your media consultant to reserve your space | 218.829.4705

Page 54

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Holiday Greetings Echo Journal

Holiday Greetings, Echo Journal

Great opportunity to publish your holiday greetings to your customers. Full of holiday fun with letters to Santa written by area children.

Rates:

$12.25 pci

INCLUDES COLOR!!

Publish Dates: Echo Journal

Dec. 17

Space/Copy Deadline: Dec. 4

Contact your media consultant to reserve your space | 218.829.4705

Page 55

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Stories Of Christmas Brainerd Dispatch

Stories Of Christmas, Brainerd Dispatch

This section is ideal and very popular for holiday greetings from area businesses. The Stories of Christmas section features stories written and submitted by Brainerd area residents. Your ad will be on the pages with the stories in the youth, teen and adult categories.

Rates:

$13.50 pci

INCLUDES COLOR!!

Publish Dates: Brainerd Dispatch

Dec. 24

Space/Copy Deadline: Dec. 10 View it online: http://bit.ly/1B2cHx3

Contact your media consultant to reserve your space | 218.829.4705

Page 56

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Crosslake Winterfest

Sunday, January 29, 2012

Reach over 4,000 homes in the Echo Journal and 10,000 homes in the Echoland-Piper Shopper.

Friday, February 3

Rates (Includes Color) 5.25” x 4” (Inside)

$150

5.25” x 2” (Inside)

$75

10.75” x 10.5” - Half Page

$450

*Ad spaces can be combined

February 2, 2012 - February 4, 2012 A publication of the

Thursday, February 2

Pick up one clue each day beginning Thursday at any of these participating businesses. Find the shiny gold token and win a basket full of gifts from these merchants! 61 Marine BlackRidge Bank Boyd Lodge Brothers Motorsports Cedar Chest Crosslake Drug Judy’s House of Gifts Lake Country Crafts & Cones Lakes Area Gallery & Frame Shoppe Lundrigan’s

Publish Dates: Echo Journal Echoland-Piper Shopper

Jan. 29 Jan. 30

Moonlite Bay Restaurant Moonlite Square Pine Peaks Lodge & Suites Pine Peaks Restaurant, Gifts & Apparel Pine Peaks Retreat & Event Center Reeds Market & Gas Express Riverside The Wharf Thirty One Gifts -w- Jodi Aydt Whitefish Lodge & Suites

Saturday, February 4

7:30 am- Noon: Crosslake Firefighter’s Pancake Breakfast • Crosslake Lutheran Church 9 am - 3 pm: Snowman Building Contest • Army Corp of Engineers Recreation Area 10 am - 3 pm: Vendor Extravangza • Pine Peaks Retreat & Event Center 10 am - 4 pm: Antique & Vintage Snowmobile Rally • Maucieri’s Italian Bistro 11 am – Dusk: Helicopter Rides • Moonlite Bay - weather permitting 11 am - 1 pm: Kids Games • Moonlite Bay Noon: 9th Annual SoupFest tasting begins • At participating businesses all over Crosslake Noon: Sign up for Bocce Ball Tournament • Riverside Inn Noon - 2 pm: Ice Car Races • The Cedar Chest 1 pm: Sign up for Italian Olympics • Maucieri’s Italian Bistro More activities continued on page 2...

FEBRUARY 2-4, 2012

$180

•

3.5” x 7” (Front Page)

10 a.m. - 3 p.m. Vendor Extravangaza - Pine Peaks Retreat & Event Center • More than 25 vendors represented • Maucieri’s WIne sampling & Italian sample menu 6 - 8 p.m. Celebrate WinterFest at the Crosslake Community Center • “Kelli’s Kandid’s” by Kelli Engstrom photography • Horse Drawn Wagon Rides • Dog Sled Rides • Bonfire with S’mores • Warming house open with coffee & cocoa • DJ “JP” featured by PremierPartyEntertainment.com • Outdoor Movies • Snow Mountain • Pond Skating • Crosslake Fire Department Fire Truck display 8 p.m. Live Comedy featuring Wild Bill Bauer at Pine Peaks Event & Retreat Center. Call 888-379-4078 for tickets. Doors open at 6:30 for Maucieri’s Italian Buffet & Bar service 9 p.m. - close DJ “II” • The Wharf 10 p.m. - close DJ “JP” featured by PremierPartyEntertainment.com • Moonlite Bay

CROSSLAKE WINTERFEST

Bundle up the family and bring them to Crosslake for the 9th Annual WinterFest Celebration! Be sure to get your 2012 WinterFest gear! Limited Edition Sweatshirts and Tassel Caps are available at Moonlite Bay, Maucieri’s, Lundrigan’s and Riverside. $3 SoupMugs for Saturday’s SoupFest will be available for purchase on Friday so you can take advantage of $2 tap beers at participating establishments*, and a $5 wristband will get your deals and discounts from participating merchants all over Crosslake! It’s going to be an awesome WinterFest Weekend in Crosslake!

Space/Copy Deadline: Jan. 16

Contact your media consultant to reserve your space | 218.829.4705

Page 57

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

Building strong business relationships by providing effective marketing solutions for the lakes area.

Breast Cancer Awareness Breast Cancer Awareness Show your company support and place your ad. Certain sizes are limited. Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover

$1,000 $1,000 $1,000

Full Page

$900

*See spec sheet for cover and full page sizes.

1/2 Page Vertical 4.5” x 10.5”

$400

1/2 Page Horizontal 9.25” x 5”

$400

1/4 Page 4.5” x 5.25”

$200

1/8 Page 4.5” x 2.625”

$100

Insertion Dates: Dispatch Echo Journal

Oct. 7 Oct. 8

Space/Copy Deadline:

Sept. 8 View it online: http://bit.ly/1B2cx8Q http://issuu.com/brainerd_dispatch/docs/breastcancerawareness_2014

Page 58

Building strong business relationships by providing effective marketing solutions for the lakes area.

Business Traditions

• This section is dedicated to lakes area businesses, honoring each business for their years of service and featuring stories about companies in each of our communities. • Advertisements will be grouped by community.

Rates: 1 Column x 2”

$27 (B&W)

Includes: business name, contact information and the number of years since the business has been established.

Insertion Dates: Echo Journal Dispatch

Jan. 15 Jan. 16

Space/Copy Deadline:

Jan. 5

Don’t miss this opportunity to promote your business.

Page 59

Building strong business relationships by providing effective marketing solutions for the lakes area.

Progress Edition Labor Day Salute!

Progress Edition- Labor Day Salute!

A thank you to your employees/patrons! This Labor Day thank your employees and customers in the special Labor Day section. • Feature articles and photos of local businesses. • T Total print distribution of 14,000 homes! Print copy distributed in the Brainerd Dispatch and Echo Journal. • Buy 1/4, 1/2 or a full page ad, get a free advertorial of equal or lesser size.

Rates: $12.75

pci (includes color)

Publish Dates: Brainerd Dispatch Echo Journal

Space/Copy Deadline: Aug. 10

Sept. 7 Sept. 10

One of our best read and largest sections of the year!

Page 60

Building strong business relationships by providing effective marketing solutions for the lakes area.

Veterans Day Salute Veterans Day Salute

This publication includes photos of veterans submitted from the community. It is a great piece that shows our veterans we stand behind them and appreciate the sacrifices they have made for our country.

Distributed to 14,000 homes! Rates: All ads are process color

Front Cover Back Cover Inside Front Cover Inside Back Cover Full Page *See spec sheet for cover and full page sizes. 1/2 Page Horizontal 7.749” x 5.02” 1/2 Page V Vertical 3.78” x 10” 1/3 Page V Vertical 2.46” x 10” 1/3 Page Horizontal 7.749” x 3” 1/3 Page Square 5.1” x 5.02” 1/6 Page V Vertical 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43” One Column 2.46” x 1.5”

$1,000 $1,000 $900 $900 $800 $400 $400 $175 $175 $175 $100 $100 $40

Insertion Dates: Dispatch Echo Journal

Nov. 11 Nov. 12

Space/Copy Deadline:

Oct. 8 View it online

http://issuu.com/brainerd_dispatch/docs/salute-_veterans_day_2014 or go to: http://bit.ly/1vpxjIW

Page 61

Building strong business relationships by providing effective marketing solutions for the lakes area.

Magazine Directory Listing WINTER 2014

Publications Available

Fat Bikes

• Her Voice • Outdoor Traditions • Weddings North • Veterans Day Salute

Plus...

• PLAYIN’ IN NISSWA • BABY’S FIRST STOCKING • GIFTS FOR APPALACHIA

Court Ordered Friend [weightloss] Less is More Christmas Legacy

A BRAINERD DISP DISPATCH PUBLICATION

Rates: Boxed Ad Size 2 col. x 1.5”

$25 Example

Her Voice Service Directory • Spring 2015 Appliances

Financial

Healthcare

16603 St. Hwy 371 N Brainerd, MN 56401 (218) 829-3624

7217 Excelsior Rd, Suite 105 Baxter, MN 56425 (218) 454-8272 www.thrivent.com/fr/tara.hemsing

St. Joseph’s Medical Center 218-829-2861 Brainerd Clinic (218) 828-2880 Baxter Clinic (218) 828-2880

Thrivent Financial

www.schroeders appliance.com

Essentia Health

US Bank Corp. Investments

Assisted Living

www.essentiahealth.com

320 South 6th St. Brainerd, MN 56401 (218) 828-5406

Excelsior Place

14211 Firewood Drive Baxter, MN 56425 (218) 828-4770

Lakewood Health System Staples Motley Pillager Eagle Bend Browerville (218) 894-1515 (800) 525-1033

Grocery

www.wtohdevelopment.com/baxter

Cub Foods

417 8th Ave NE Brainerd, MN (218) 828-1816

Dance

Just For Kix

6948 Lake Forest Rd Brainerd, MN 56401 (218) 829-7107

www.lakewoodheathsystem.com

14133 Edgewood Dr. Baxter, MN 56425

Home Healthcare

www.justforkix.com

www.cub.com

Drapery

Gynecology Services

Pequot Lakes, MN 56472 (218) 568-8280 www.arleansdrapery.com

Riverstone Professional Centre 13359 Isle Drive, Suite 2 Baxter, MN 56425 (218) 454-9999

Accra Care Home Health Brainerd, MN 56401 (218) 270-5905

Jennifer Arnhold, MD

Arlean’s Drapery

www.accracare.org

Birch Manor

001196295r1

HOMESTYLE assisted LIVING for Senior Women

BAXTER, MN

A husband & wife team of nurses Wayne, RN and Betsy, LPN who LIVE & WORK on-site!

RNC, BA

Visit soon to see why people will feel lucky to call Birch Manor home!

218-824-3041

botoxbylottie.com

218-232-6902 • birchmanorassistedliving.com

Practicing since 2001

Complete Laser Services Skinpen Permanent Make-Up Botox Dermal Fillers Like us on Gift Certificates

“You’re Locally Owned Backyard Nature and Gift Store” Bird Feeders, Bird Seed, Puzzles, Books, Garden Decos and many Gift Items. MN made products-Chaga, Wild Rice, Honey, Hot Sauce, Soaps, Lotions and more.

001197381r1

Schroeder’s Appliance

Personalized, quality patient-focused care.

STONE WOMAN Vitamins Herbs Health Essentials

TammySchultz@edinarealty.com TammySchultz.edinarealty.com

KRIS & DAN KAYSER • 218-587-5900

Your Neighborhood Health and Wellness Center

001201831r1

Realtor

H E R B A L S

Downtown Pine River • Email: stonewomanherbals@gmail.com stonewomanherbals.wix.com

Knowledge. Experience. Commitment.

Jolaine Johnson, Reator®

Sandy Swanson, Realtor®

001196097r1

Baxter Office 218-839-4390

001194330r1

I Help Buyers and Sellers Find Each Other.

218-820-7114 001196343r1

44 Spring 2015 | her voice

Page 62

Building strong business relationships by providing effective marketing solutions for the lakes area.

Back To School

Back To School • A to Z safety tips • Who’s doing what and when in area schools • News and updates for the coming school year • Enrollment and new program information • School districts covered (but not limited to): - Brainerd - Crosby-Ironton - Little Falls - Pillager - Pequot Lakes - Pine River/Backus - Walker/Hackensack/Akeley - Aitkin - Crosslake - Lake Region Christian

- Staples-Motley - St. Francis of the Lakes - Montessori School of Brainerd - Discovery Woods Montessori School

Your all-inclusive back to school guide for local area school districts.

Rates: $12.75 B&W $15.75 Color

Publish Date: Brainerd Dispatch

Aug. 11

Page 63

Building strong business relationships by providing effective marketing solutions for the lakes area.

Homecoming Pine River-Backus

Homecoming-Pine River-Backus

Be part of supporting Pine River-Backus School Show the team you support them by including a photo of you or one of your staff wearing a Tiger helmet in the ad.

Rates:

2x2â&#x20AC;? (includes color)

$50

Publish Dates: Echo Journal

Oct. 1

Space/Copy Deadline: Sept. 18

Page 64

Building strong business relationships by providing effective marketing solutions for the lakes area.

Homecoming Pequot Lakes

Homecoming-Pequot Lakes Show the team you support them by including a photo of you or one of your staff wearing a Patriot helmet in the ad. Rates:

2x2â&#x20AC;? (includes color)

$50

Publish Dates: Echo Journal

Oct. 1

Space/Copy Deadline: Sept. 14

Be part of supporting Pequot Lakes School

Page 65

Building strong business relationships by providing effective marketing solutions for the lakes area.

Paul Bunyan Trail Map

Get your business noticed on the back of the Paul Bunyan Trail Map! Rates: 2â&#x20AC;? x 2.5â&#x20AC;? Box

$190

2 Boxes 3 Boxes

$361 $532

Section Publish Dates: Echo Journal

Date

Space/Copy Deadline: Date

10% Discount for Each Additional Ad Slot!

Page 66

Building strong business relationships by providing effective marketing solutions for the lakes area.

Brochure Marketing Simply Smart Brochure marketing through Discover Racks is a great economical opportunity to target interested customers who are actively searching for places to stay, things to do and places to eat. The best part is we make it simple with design, printing and distribution services.

The lakes area is visited by over

1 million

tourists each year! ~ Estimated by the Brainerd Lakes Chamber.

Tailored Rates

Your rate will depend on a variety of factors: size of brochure, number of locations and length of subscription. Call for complete pricing information.

100+ High Traffic Locations We cover the lakes area! From Brainerd up to Walker and Aitkin to Hackensack. Choose the locations that will best fit your target customers.* Ask for a specific list

*Upon availability

Discount rates on 15+ locations

Restaurants, Hotel Lobbies Attractions, Gas Stations Shops and more!

kathy bittner lee Partnerships. Solutions. Success.

Media Consultant (218) 831-0884 (cell)

kathy.bittnerlee@pineandlakes.com

Get Discounts up to 50%

Discover Racks

1. Pick your locations that best target your market 2. Determine the size of your material and a monthly rate 3. Compute your subscription fee

Monthly Subscription Rate Table (Per Delivery Rack Locations, Per Month)

Standard (tri-fold) up to 4” wide

Half Sheet (bi-fold) up to 6” wide

Full Size (portrait) up to 9” wide

Oversize (landscape) up to 14” wide

Size/Style

Standard

Half Sheet

Full Size

Oversize

3 Months

$4.50

$5.50

$6.50

$7.00

6 Months

$3.50

$4.50

$5.50

$6.00

12 Months

$3.00

$4.00

$4.50

$5.00

Contact Kathy Bittner Lee Phone: 218-831-0884 Kathy.Bittnerlee@pineandlakes.com

* Subscription fees must be paid prior to the beginning of the month(s) service. Faliure to do so will result in advertising materials being removed from distribution. Advertiser’s materials will be restored to distribution upon receipt of payment. Materials will be available for pickup upon contract end or termination. Either party my terminate this agreement at the end of the service description. We reserve the right to refuse service.

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Spec RequirementsThe Fine Print

We at the Brainerd Dispatch and Echo Publishing are committed to providing an excellent product to all of our customers. To ensure excellence to our advertisers, we have set the following advertising policies. All advertisements are accepted subject to the approval of the publisher. Brainerd Dispatch and Echo Publishing reserve the right to refuse or cancel any advertisement at any time. Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest

to layouts, composition, material, or labor of advertisements created by and placed with Brainerd Dispatch/Echo Publishing. All advertisements remain the sole property of Brainerd Dispatch/ Echo Publishing. Brainerd Dispatch/Echo Publishing reserve the right to copyright any ad produced by its staff. All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more than 30 days past due. In double truck ads the gutter is billed as one column. Advertising rates may be revised from time to time. Advertis-

ers under contract will be given 30 days notice. Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser. Proof of ads 40 column inches in size or more will be faxed or taken to advertisers on request. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted af after deadline is the responsibility of the advertiser. However, if there is an error that is the fault of the Brainerd Dispatch/Echo Publishing, the ad will be re-run (or credit given for) that part of the ad containing the error.

Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $25 per hour. The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertise-

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard). • Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used. • Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt. • When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes. • Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing the colors to shift to try to match our profiles.

• All fonts must be embedded. • OPI cannot be used. • Any images used in your original document should be at a minimum resolution of 200 dpi. • All PDF’s created from software that supports layers and live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad. • PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel, Publisher, or other office applications as best we can, but can not guarantee final output.

They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc. • We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files. • Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion. • If you have concerns or questions regarding any of the above please feel free to call.

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Glossary

Ad Strategy

A subset of your Marketing Plan, Ad Strategy is identifying the different ad options you have and how you can use them effectively.

Audience

An Audience is a way to separate your consumer base into different categories that you can identify, target and track. Audience is important to identify when planning your marketing and evaluating your marketing’s effectiveness.

Behavioral Targeting

By tracking an individual’s activity online, search engines and other programs are able to assign particular behaviors, that when displayed, trigger ad delivery that is relevant to that individual based on those actions.

Blitz

A Blitz is a short marketing campaign that is focused on accomplishing, or promoting, a particular product or event. For example: if you have a sale coming, you may consider a blitz to create top of mind awareness for potential customers.

Brand, Branding

Your Brand is what consumers identify you as. Your Brand is a vital part of any marketing that you do and care should be taken to maintain your Brand integrity.

Budget

Refers to not only your dollar investment, but also your time. While some time can

be offset by increasing dollars (outsourcing ad design for example) time should certainly be considered.

Bundle

Bundling is simply packaging multiple types of marketing into one campaign or strategy using the same message. Bundling your print and online is a standard option that ensures you are maximizing your reach.

Campaign

A Campaign is a planned marketing ef effort that includes a predetermined goal, measurable progress, and clear messages. The campaign itself should have fairly clear start and end parameters to ensure that the measurable tracking is accurate.

Circulation

In print circulation, or reach of the subscribed users, is usually separated into weekday and weekend categories. For weekly newspapers there is just the one category.

CPM (Cost per Mille)

Cost per Mille, or Cost per Thousand, is used to calculate the cost of impressions. Basically, for every 1,000 times your ad is shown (impressions) it will cost you a set amount. For example: if a certain online ad size has a CPM of $10, it will cost you $10 for every 1,000 times your ad is shown.

Demographic

Similar to Audience, Demographics refer to the specific identifiers that make up an audience. Examples of some demographics: gender, age range, income level, family, etc.

Fragmentation

This occurs when traits of your audience change and cause new groups, or subgroups, to be formed. It is important to keep track of fragmentation in order to maintain your marketing’s effectiveness.

Goals

In print advertising the size of an ad is determined by its column inches. A column inch is the width of one column and one inch in height.

Your marketing plan needs to have well defined, realistic goals. If you don’t have these it will be difficult to measure the actual effectiveness of any marketing you do. For example: I want to drive traf traffic vs. I want to increase unique users by 5%.

CPC (Cost per Click)

Impressions

Column Inch

This is a comparison you can use to determine the value (subjective) of each click your ad receives- for example: if you have 10 clicks and it cost you $100 then your CPC is $10. See also PPC

An Impression refers to each time an ad is displayed. For example: if you had 100 impressions, that means your ad was shown 100 times.

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Building strong business relationships by providing effective marketing solutions for the lakes area.

Glossary

PCI (Per Column Inch)

The price you pay per column inch. A column inch is equal to the actual size of the particular publication column by 1 actual inch. See the specific publication for actual measurements.

PPC (Pay per Click)

An ad model where instead of paying for a guaranteed number of impressions, you instead bid on each available impression and then are billed based on that.

ROP (Run of Press)

Run of Press simply means that a print ad can be placed anyplace that is convenient for the printer.

ROS (Run of Site)

Run of Site is similar to ROP except it refers to online advertising. Run of Site simply means the ad runs in rotation in a certain size across the entire website.

Social Media

Social Media is made up of any series of networks that consumers use to interact with each other. Social Media is a way that business can interact with their customers to create more personal interaction.

SOV (Share of Voice)

Share of Voice guarantees the frequency of your ad compared to other ads in that same category, either by size of ad,

or section. An SOV campaign emphasizes the overall percentage of views rather than a set number of impressions. For example: an SOV campaign would be a purchase of 50% of total estimated impressions; whereas a CPM campaign would be based more on budget and available impressions.

Unique User

Unique User refers to the number of different devices that have accessed a website. Typically identified by IP address, unique user information is useful for identifying audiences and device access.

Target Marketing

Identifying unique audiences and marketing to them directly is called Target Marketing. This is an ideal way of marketing, as it will help reach existing, new and potential customers. Target marketing can be accomplished in a number of ways, from audience knowledge to specialized programs that can assist you in identifying your audiences.

TOM (Top of Mind Awareness)

Top of Mind refers to the idea that your brand/product/company is the first thing a potential customer thinks of when they have a relevant need. For example: TOM is accomplished when someone remembers your ad for financial planning as they are thinking, or speaking with others about retirement plans.

Tracking

Throughout your marketing campaign you need to establish progress by tracking your results. To do this effectively, your tracking methods need to have easily defined, objective goals that you can quantify.

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Building strong business relationships by providing effective marketing solutions for the lakes area.

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Building strong business relationships by providing effective marketing solutions for the lakes area.