UP E N I L 8 1 0 2 LAKES JAM
CELEBRATING SIX YEARS OF
2018
EXCLUSIVE Commemorative Publication
A LOOK BACK AT THE BANDS, THE FANS AND MEMORIES THAT ROCKED THE BRAINERD LAKES AREA!
CONTENTS LAKES JAM 2018
2018 COMMEMORATIVE ANNIVERSARY MAGAZINE
Line up PAGE 4 Map PAGE 5
PUBLICATION STAFF
Tickets PAGE 6
Publisher: PETE MOHS Ad Director: SUSIE ALTERS ELLER Marketing Coordinator: LEO MILLER Copy Editor: DELYNN HOWARD Graphic Design: LISA HENRY
Activities PAGE 8
BANDS OF LAKES JAM
Lakes Jam History PAGE 18 Timeline PAGE 22
GIVEAWAYS
What goes on in the campgrounds at Lakes Jam? PAGE 24
Follow Lakes Jam and their sponsors on social media for fun extras and ticket contests. PAGE 30
MEET & GREETS
506 James Street Brainerd, MN 56401 The Lakes Jam 2018 Commemorative Anniversary Publication is produced by the Brainerd Dispatch in partnership with Lakes Jam. All rights reserved. Reproduction in whole or in part without permission is prohibited. ® 2018
Questions/comments contact: (218) 855-5898 Advertising@brainerddispatch.com
Bands with their fans. PAGE 26
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THE MAKING OF LAKES JAM
CAMPING
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Lakes Jam Band Roster PAGE 11 Legends have graced the Lakes Jam stage. See some of the photos. PAGE 12
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Lakes Jam • 2018
3
2018 Lineup
Wednesday, June 20 Camping Party Lineup
Devon Worley Band Tail Gunners Tim Hurley Aaron Simmons
Thursday, June 21 LOCASH Ashley McBryde Tim Hurley Jake Nelson
SECONDARY STAGE
Eric Chesser
Friday, June 22 Brantley Gilbert Kip Moore Lauren Alaina The Skahls Elizabeth Lyons
SECONDARY STAGE
Bobby McClendon
Saturday, June 23
George Thorogood & the Destroyers Pop Rocks Zed Leppelin hite Jack Russell’s Great W r Cinderella’s Tom Keife SECONDARY STAGE
The Crown Jewels
For more information: www.lakesjam.com 44
LakesJam Jam••2018 2018 Lakes
Lakes Jam Map Proud Sponsor of Lakes Jam for 3 years Come visit us on the VIP Party Deck
4 Days, 20 Bands Lakes Jam has been an annual event since 2013 that unites rock and country music fans from all walks of life and brings them together in the Brainerd lakes area! What was once a three-day, 15-band event has evolved into a four-day, 20-band music festival with the addition of Wednesday's Camping Party. Located in lakes country on the grounds of Brainerd International Raceway, the area boasts beautiful scenery and allows Lakes Jam to offer optimal camping and weekend fun. Founded in 2013, Lakes Jam intends to deliver a lineup from an array of excellent live performing artists every year. Each year will be different, fresh and exciting!
Builders First Source in the Brainerd Lakes Area is your supplier of Building Materials, Windows, Doors, Decking, Roofing, Siding and so much more. Our knowledgeable & experienced team will work with you to ensure you get the exact products that meet your specific needs.
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LakesJam Jam••2018 2018 Lakes
55
s t e k c i T
h nerd Dispatc
ai eas. Photo/Br Special VIP ar
General Admission
• Available in 3-Day or single day • Thursday, Friday and/or Saturday music • Campsites and camping wristbands sold separately only to those with a 3-day pass.
Thursday, June 21 Saturday, June 23, 2018
VIP
VIP Admission*
• Available in 3-Day or single day • Thursday, Friday and/or Saturday Music • Exclusive VIP area during Main Stage Performances • Free Tap Beer, Soda and Water in the VIP Tent • 3 Complimentary Meals in the VIP Tent (1 each night Thu-Sat) • VIP Eating Area with Tables and Chairs • Souvenir VIP Mug and Lanyard Payment Plan • VIP only Bathrooms Available!
Commemor ative mugs in cluded with Photo/Lake VIP passes. sJam.com
* Campsites and Camping Wristbands sold separately with Weekend VIP Packages only. Limited number of VIP Packages available
Camping Options Wednesday Camping Party $29 • For campers only • Enter Wednesday beginning at 3 p.m. • Bands perform in the campground starting at 8 p.m. • Camping Party ticket required Camping wristband $49 • Required for everyone to enter the campgrounds • Must have 3-day event pass Reserved Campsite $144 • Includes one vehicle pass per site • Camping wristband required for each individual • Purchasers get first right of renewal for next year General Campsite No Charge • First come, first serve • Camping wristband required for each individual • Vehicle pass required for all vehicles
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Lakes Jam • 2018
Vehicle Pass $25 • Needed for any vehicle to enter the campgrounds other than ATVs, UTVs or golf carts ATV/UTV/Golf Cart Pass $69 Must fill out the waiver. NO 2-wheeled motorized vehicles allowed on the premises. They will be turned away. Street motorcycles ARE allowed for entry and exit purposes.
Parking - No Overnight Parking Premium Parking Pass $75 Parking inside the gates, next to the concert bowl. 3-Day Parking Pass $50 Online purchase only. Official government issued handicap plate/hang tag required for handicap parking lot access. Daily Parking $20 Cash at gate per vehicle, per day. Not sold in advance/online. Official government issued handicap plate/hang tag required for handicap parking lot access. Must pay again if you leave and come back.
2018 Activities
WATER CROSS
Friday & Saturday 11 a.m - 2 p.m.
y Friday & Saturda 10 a.m. - noon
main Lakes Jam e th in be ill w d •Drifting pa . the car show area parking lot near
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• Located in the middle of camping
S DRIFTING DEMO
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Lakes Jam • 2018
Go to lakesjam.com for more information and to see more activities like Lawn Mower Racing and The Traveling Art Pub
ntest
g Co Campsite Decoratin Register ASAP! 10 a.m. - 1 p.m.
at lakesjam.com •Register online Saturday • Final judging 0 istrants by June 1 g re 0 1 ve ha t us M
LIVE Westside Liquor from
EST BEAN BAG CONTa.m. 0 Saturday at 11:3
18 concert bowl. 20 •Located in the ll, but stop by for registration is fu t! the entertainmen
AUTOMOTIVE
A Great Lineup
Jake Nelson
Acoustic Set & Autograph signing
Wednesday, June 20th from 7:00-9:00pm Presented by Westside Liquor and Shiner Beers See Jake perform at Lakes Jam, Main Stage, Thursday, June 21st at 4pm. Shiner Beers reminds you to enjoy their beer, but please drink responsibly.
Westside Liquor - 15807 Audubon Way, Baxter
for a Great Lineup! Dondelinger Chevrolet, Cadillac, Hyundai, & Ford Proudly Support Lakes Jam 2018! Come See Our Great Lineup! (218) 829-4787 • 1-800-642-1566 • www.dondelingerauto.com Intersection of Hwy. 371 & County Road 77, Brainerd, MN Mon.-Thurs. 8am-7pm • Fri. 8am-6pm • Sat. 8am-5pm
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Lakes Jam • 2018
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2017
2016
2016 2015
2014
2013
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Lakes Jam • 2018
Buckcherry Chris Hawkey Chris Janson Dylan Jakobsen Fabulous Armadillos Fookey Jake Owen Kat Perkins LOCASH Maiden Dixie Montgomery Gentry Skillet Steele River Band Trace Adkins
2018 Jake Nelson Tim Hurley Ashley McBryde LOCASH Elizabeth Lyons The Skahls Lauren Alaina Kip Moore Brantley Gilbert Pop Rocks Zed Leppelin Jack Russell’s Great White Cinderella’s Tom Keifer George Thorogood & the Destroyers Eric Chesser Bobby McClendon The Crown Jewels
2016 .38 Special Chase Bryant Chris Hawkey Copperhead Creek Granger Smith High Valley Jason Paulson Band LOCASH
2017 32 Below Analog Drifters Bret Michaels
Nasty Habit Survivor Strange Daze Styx ThundHerStruck Toby Keith Whiskey Myers
2014 Bret Michaels Bucky Covington Clay Walker Chris Hawkey Maggie Rose Starship featuring Mickey Thomas ThundHerStruck Uncle Kracker
2015 Boston Chase Rice Chris Hawkey Chris Janson Decade 7 District Don Felder Head East Jackson Michelson Jerrod Niemann Lee Brice Lost Highway Loverboy Tim Mahoney
2013 REO Speedwagon Night Ranger The Kentucky Headhunters Rocket Club Gwen Sebastian King's Ransom Great White ThundHerStruck Sena Ehrhardt
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Lakes Jam • 2018
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2015
HISTORY OF LAKES JAM Lakes Jam was created by Jerry Braam. He hired Huff Entertainment Solutions (Erik and Carolyn Huff with employee Amy Robeck) to produce the event, which meant they would be purchasing the talent for him but also help him to create the two-day country and rock festival from the ground up that would be headlined by REO Speedwagon. REO Speedwagon made their sweet return after playing at Brainerd International Raceway back in the early 70s when they were just starting out. It was immediately embraced by the festival community and Brainerd was now on the map as a musical destination for the Midwest. In 2013, everything couldn’t have gone much better than it did for the first year. We learned a lot about the facility and about the local festival clientele. There were approximately 3,500 people there the first year including 300 VIPs and overall, that was a great turnout. Friday night was the country night with Gwen Sebastian, who incidentally still sings backup for Blake Shelton today, Rocket Club’s last performance in the Brainerd lakes area before they officially disbanded and Chris Hawkey went out on his own and headlining the night were the Kentucky
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Lakes Jam • 2018
Headhunters. A spot of rain settled in just after the Headhunters went on stage, but it didn’t slow anyone down and the show went on without a hitch. Saturday we woke up to sunny skies and warm temps. It was a fantastic turnout for the rock night. It was ThundHerStruck’s first
Attendance almost doubled in year two.
of many showings at Lakes Jam and as they already had a following in the area due to a few appearances up in Walker; we had a
good crowd already at the 4 p.m. show. Phil Seibel, former employee of the Brainerd Dispatch, was able to follow Great White around all day and then wrote up a nice piece in the Dispatch about what it’s like to be rock star for a day. I think he found out it’s not all glitz and glamour. Once Survivor got on stage at 8 p.m., all bets were off and the crowd was into it. They put on a killer show with a gorgeous setting pink sun in the backdrop. REO was up next and they did their thing, letting the audience indulge and sing along with all the songs. The post show meet and greet was packed to the gills and they stayed until every last person had their photo taken and hands were shaken or hugs given. Ryan Anderson joined the ownership team in 2014 and provided more purchasing power. With this new addition, the team was able to sign Starship, Bret Michaels, Uncle Kracker and Clay Walker. Attendance almost doubled in year two. It was clear to keep growing and eventually become a business versus a hobby, the ownership team of Braam and Anderson, needed to expand their partnership. With the departure of the Huff's, Romeo Entertainment was brought in. Along with that, came more
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• 4 Wednesday Camping Pre-Party Passes • Full Service Campsite • 2nd Vehicle Pass • ATV/UTV/Golf Cart Pass • Yeti® Cooler filled w/Lakes Jam Swag • 4 Meet & Greets
ORDER YOUR TICKETS AT: WWW.LAKESJAM.COM *When on the order page, in the lower right corner, click on "Enter Promotional Code" and enter WINVIP2019 (not case sensitive) for your chance to win! CONTEST BROUGHT TO YOU BY Lakes Jam • 2018
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assets including Beth and Ken Lacy of Ocelco Inc.; Weichert Group with Dan Kavanaugh, Tim Bosch, Travis Banks and Todd Barnett; Steve and Cindy Clough of Just For Kix and The Teehive; Darrel and Vindy Pulak of Baxter Insurance Group; Greg and Sherry Watland and Gary's brothers Scott and Al Watland, owners of the Kentucky Fried Chicken in Brainerd/Baxter, Days Inn and Baymont Inn and Suites. With this new team assembled, Lakes Jam 2015 was now up to 15 bands and was able to secure Boston, Loverboy, Chase Rice, Lee Brice, Chris Janson and more. So many bands were added, that music on Thursday evening became a necessity and Lakes Jam morphed into a three-day event.
Johnson of Holden Electric. With this addition, we also lost an owner and said goodbye to Jerry Braam and his family as they moved away from the area. As for the talent, it was a year for comebacks with Chris Janson coming back to headline Thursday night. Chris Hawkey and LOCASH also returned making Thursday night a must not miss for all fans. Bret Michaels and Skillet stole the show on the rock side while a star-studded country night included Jake Owen, Trace Adkins and Montgomery Gentry. Lakes Jam has become a community event and the owners are proud to be a part of it. We want it to grow for the community as it benefits everyone.
Thursday night (2016) saw Lakes Jam eclipse the 20,000 three-day attendance number and word was now spreading all over the Midwest about this unique festival.
Philanthropy Lakes Jam’s main philanthropic partner is Confidence Learning Center. Lakes Jam supports many of their events including the Jaycees Ice Fishing Contest, Frozen Fore, Camp Classic Golf Tournament and Mariucci Fiesta. Raffles are held and collections taken at Lakes Jam each year with a resulting donation. In 2017, $7,500 was donated. In 2018, Lakes Jam is hoping to donate even more. 2016 brought on the arrival of Toby Keith, Chase Bryant, Styx, 38 Special and Survivor. In the whirlwind of talent buying and routing, this lineup was a homerun and will be difficult to duplicate in the future. Adding Granger Smith and LOCASH on Thursday night saw Lakes Jam eclipse the 20,000 three-day attendance number and word was now spreading all over the Midwest about this unique festival. With another year, more players were added to the Lakes Jam team: Reg and Cindy Clow of Clow Stamping and Jesse and Tana
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Lakes Jam • 2018
Talent Buying We hear all the time, “You should get this guy or you should get this gal!” Trust us, we wish it was that easy. When we look to buying talent for each year, we really don’t have a lot of choices. We have a budget we need to stay in, the band has to be performing in the same part of the country at the same time, or else you have to pay a lot more. This is called
routing. And, they can’t be playing too close, let’s say 150 miles, within a certain time before or after our event, generally 60-90 days. This is called a radius clause. Once we do sign a headliner, they then have to approve of who plays before them. We have a little leeway here, but not much. Once all said and done, then we have to make sure the blue M&Ms are ready and their toilet seat in the dressing room is almond in color! And when we do announce a headliner, for example classic rock, there aren’t many of them left. There are 15 locations, casinos and event centers, in Minnesota that regularly have classic rock. So yes, we understand, they may have played in the Midwest in the past couple of years; however, not at Lakes Jam, where the experience is completely different!
Building the Event What most people don’t realize is that it takes most of the year to put on something of this magnitude. There are a lot of moving
There are so many people needed to put on an event of this size. parts that don’t stop once the weekend is here, if anything they ratchet up a few notches. Between trying to get everyone in the facility as quickly and smoothly as possible, dealing with vendors coming in and out, getting the talent backstage, unloading their gear, setting up the venue, tearing down and cleaning up after each day so that it’s presentable for the next round of performers, all of
this is planned well in advance so we have a plan and hopefully not too many surprises. There are so many people needed to put on an event of this size. You need people on site to help with a variety of things -- electricians, movers, haulers, runners, ticket takers, security, parking lot attendants, food vendors, campground attendants, cleaners, greeters, bodies. There are so many volunteers each year who come out and help to get Lakes Jam looking and sounding awesome. We would like to thank all of them throughout the years for their time and service. We truly could not do this without you! In 2013, the main goal for putting this event on was simple: Bring more music to the Brainerd community so all ages could enjoy and afford it. I think we’ve accomplished that.
Lawn Mower Racing and more. Brainerd International Raceway’s massive facility allows for all of these events to be going on and you can even use your ATV, golf cart or UTV to get around! This is unheard of in the festival industry.
Total Experience
Condo Life
Where else can you go to see nearly 20 bands, over four days with the ultimate camping experience? Looking for some fun before the bands start? Lakes Jam has a Bean Bag Tournament, Watercross (snowmobiles racing on the water), Car Drifting Demonstrations,
Nowhere in the Midwest, other than at Lakes Jam at Brainerd International Raceway, can you walk out on your balcony and watch Brantley Gilbert and George Thorogood perform! There are 12 two-bedroom condos onsite with two bathrooms each, full kitchen
and a massive living room. Open the front door, step out, do a little crowd watching, sip on your favorite beverage and enjoy the live tunes. Life doesn’t get much better than that! And you get to share it with your 10 closest friends, customers or employees. You can even bring 10 different people up every hour if that’s what makes you happy (or most likely them!) Content provided by Lakes Jam.
: s o t o h p m a J s e k Find more La es.mycapture.com
capture.com y .m ch at p is D d er in ra B
Find your photo on klick!
PineAndLak
Look for the B rainerd Dispat ch klick photo cre w! Lakes Jam • 2018
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2013 Lakes Jam is born with Jerry Braam and family, Amy Robeck and Erik and Carolyn Huff.
Thunderstorms and mud don't stop the fans from having a blast at Lakes Jam!
An estimated
3,500 Fans attend the first Lakes Jam
"We're having fun in the puddles. ... We love Brainerd. We will be back here for Lakes Jam." - Theresa Halvorson of Crosslake, 2014 22
Lakes Jam • 2018
"Lakes Jam is Hawk's House"
Fans are prepared for the mud in 2015
Organizers declare Lakes Jam "Hawk's House" surprising an emotional Ch ris Hawkey who ha s performed at Lakes Jam ever y ye ar since its beginnin g. (Photo by KIX Photography).
An estimated
25,000 Fans
ROWS L AKES JAM G ADDING:
• Bigger stage Pub painting • Traveling Art d sessions offere s Association • Lawn Mower er races holds lawn mow ight pre-par ty • Wednesday n seats in front • 100+ reserved of the stage stbar (a • Introduced Fa eed payment digital, high-sp ere people for events) wh it card give their cred exchange for information in swipe when a bracelet they a beverage. they purchase
attend the 2016 Lakes Jam
Beach Club for VIPs • Photo/Jake Owen, Lakes Jam
Lakes Jam adds a car show
One of 2017's best add-ons for fans was the addition of the Beach Club — an enclosed hut-like area where VIP ticket holders were able to get an up close view of artists being interviewed. Lakes Jam • 2018
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Camping
ities throughout the tiv ac y an m y jo en ns , Besides the music, fa memade yard games ho of y ra ar an e lik d the day in the campgroun s also plenty to do in e' er Th . rs pe m ca r he vecards and meeting ot er races, contests, gi ow m n w la e lik l w Lakes Jam concer t bo ents and more. aways, bag tournam
2016
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2017
2016
2014
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2015 Lakes Jam • 2018
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Photo/Kix Photog
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Photo/Kix Photog
BRYANT 2016 • CHASEog raphy Photo/Kix Phot
2013 • REO
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26 Lakes LakesJam Jam• •2018 2018 26
2017 • SKILLET Photo/Cour tesy of Lakes Jam
ington 2014• Bucky Csov Jam Photo/Lake
racker 2014• Uncle KJa m Photo/Lakes
2015 • JACKSON MICHAELSON
Photo/Cour tesy of
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2017 • BRET MIC Lakes Jam
Photo/Cour tesy of
Lakes Jam
Lakes Jam • 2018 Lakes Jam •27 2018
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Lakes Lakes Jam Jam •• 2018 2018
Photo/
SEBASTIAN 2013 • GWEN of Lakes Jam Photo/Cour tesy
CE ADKINSm A R T • 7 1 0 Ja 2 sy of Lakes
e Photo/Court
2014 • BRET MICHAELS Photo/Courtesy of Lakes Jam
GGIE ROSE 2014 • MeAsy of Lakes Jam
Photo/Court
IS HAWKEY 2015 • CHeRsy of Lakes Jam Photo/Court
ERBOY 2015 • LOVof Lakes Jam
esy Photo/Court
NTGOMERY 2017 • MONTRY GE es Jam esy of Lak Photo/Court
Lakes Lakes Jam Jam •• 2018 2018
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Pre-Parties and Ticket Giveaways
e-parties and Look for Lakes Jam pr by Lakes Jam social media contests r a chance to win and their sponsors fo es, meet and greet tickets, camping pass ag and more! passes, Lakes Jam sw
l ia c o s n o m a J s e k a L w Follo o e id v e iv s lu c x e e e s o t media s! t is t r a e h t m o r f s e g a mess
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Lakes Lakes Jam Jam •• 2018 2018
Vote in our 2018 Best of The Brainerd Lakes contest: VOTING PERIOD
JULY 1 THROUGH AUG. 21 Scan the QR code or vote online at: https://www.brainerddispatch.com/ bestofbrainerdlakes
Winners will be announced in the 2018 Best Of The Brainerd Lakes Magazine publishing in October. Lakes Lakes Jam Jam •• 2018 2018
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001715485r1
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