SAN FRANCISCO 12•3•15
TURBO CHARGE YOUR BRAND
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Hello and ... Welcome to the inaugural edition of Brand Innovators Challenger Brands in San Francisco!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
From traditional challenger brands like Dr. Pepper, Taco Bell and Virgin America, to a whole new generation of technology driven startups, including Airbnb, Uber, and GoPro, challenger brands continue to disrupt the status quo, building new and formidable businesses overnight, and creating entirely new marketplaces in the process. Brand Innovators Challenger Brands will deconstruct what makes challenger brands click with consumers and why technology is a game changer for all companies that want to stay ahead of the pack. Brand Innovators Challenger Brands in San Francisco will provide brand marketers from both startups and Fortune 500 brands with an important forum to share success stories and best practices about how they are innovating in product design, marketing, and overall go-to-market strategy. We will hear from some of the world’s best and brightest brand marketers in America about what it takes to resonate with consumers in today’s cluttered market. Thank you to all of our speakers, sponsors, attendees who have contributed to make today’s program such a success. We invite you to participate in the discussion, and to share your thoughts ideas with your fellow brand marketers in the Brand Innovators community, both during and after our event. Enjoy the show and we look forward to seeing you at our next event in San Francisco, again, soon!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Marc Sternberg Co-Founder
Jared Hopfer
Acting Chief Marketing Officer
Chief Revenue Officer
David Teicher
Alexander Kanish
Chief Content Officer
Maria Sekar
Program Director
Business Development Manager
Lucy Handley
Program Director
Pearl Tam
Program Director
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 20 SPEAKERS ........................................................................ 30 ADVISORY BOARD ........................................................... 33 STRATEGIC ADVISORS .................................................... 37 SPONSORS ...................................................................... 38
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Discover how smart brands plan for the moment on Twitter. Follow: @TwitterAds Read our blog: advertising.twitter.com
Host
TED RUBIN Strategic Advisor and Acting CMO, Brand Innovators Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January.
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Keynote Speakers
KAITLIN BARTON DIRECTOR OF MARKETING, CALIFIA FARMS Kaitlin Barton is Director of Marketing for Califia Farms, which is one of the fastest growing, and most innovative, natural beverage companies in the United States. As part of the Califia Farms team since 2012, Kaitlin has been instrumental in driving and implementing communications, marketing and social media initiatives that have helped the Company, which has introduced over 50 SKUS during her tenure, dramatically grow market share for its premium Almondmilks, ready-to-drink Cold Brew Iced Coffees, and Aguas Frescas, and become one of the most recognized, iconic and award-winning brands in the alternative dairy category. Kaitlin joined Califia Farms from Coca Cola where she served in the North America Public Affairs and Communications organization, overseeing editorial and production processes for digital employee communications. A graduate of Emory University, Kaitlin was the recipient of non-profit ThinkImpact’s Global Development Fellowship in social entrepreneurship. As part of the fellowship, she created a self-sustaining Microfinance Organization in the rural village of Uta in South Africa.
PERNILLE BRUUN-JENSEN CHIEF MARKETING OFFICER, NETBASE Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets’ the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world.
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Keynote Speakers
LASTON CHARRIEZ SENIOR VICE PRESIDENT, AMERICAS MARKETING, PRODUCT AND MARKET DEVELOPMENT, WESTERN UNION Laston Charriez is Senior Vice President of Marketing, Product and Market Development for the Americas region at Western Union. In this role, Charriez leads all marketing, product and market development activities for the company in the Americas and also has Profit and Loss responsibility in the U.S. He joined Western Union in November 2011. Prior to joining Western Union, Charriez was the Vice President of Insights and Innovation at Sara Lee North America. In that role, he oversaw consumer insights, analytics, and platform innovation and managed a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics, and developing the next innovation platforms across all Sara Lee brands. Born in the Dominican Republic, before Western Union and Sara Lee, Charriez worked at Procter & Gamble for more than 20 years. Charriez has a Bachelor’s Degree in Marketing, Cum Laude, and a Master’s in Business Administration, both from Purdue University.
TANISHA CHEA DIRECTOR OF BRAND MARKETING, TACO BELL Tanisha Chea is Brand Marketing Director for Taco Bell U.S., responsible for driving brand strategy on several key platforms driving the National Calendar, White Space Discovery and Non- Traditional Growth Layers. In her 8 years with YUM! Brands, Tanisha has lead the development and launch of numerous new products and platforms at KFC U.S., KFC UK&I and Taco Bell U.S. In the years prior to her rotation to the UK, Tanisha led Breakfast and developed the U.S. Taco Concept As leader of the Value, Big Eats & Beverage groups, Tanisha directs the company’s strategy and positioning for these pillars, including product pipeline and national marketing plan development. Her work in White Space Discovery has lead the organization to pursue Delivery via 3rd party partnerships and to launch Catering – “Party In-A-Box”. Tanisha has a passion for understanding the consumer and loves taking on ambitious challenges within the organization. “I love the idea of getting to know the consumer so well, that I’m able to find that sweet spot and deliver something they never knew they wanted, but now, can’t live without eating!” By leading a Social Insights and Innovation meeting, Tanisha gets to work with teams to uncover cultural insights that lead to breakthrough and relevant brand interactions with the consumer. 12
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The Simulmedia Audience Insights Database connects multiple behavioral, financial, transactional, viewership and ad occurrence data sources to develop the most accurate view of what your target audience is watching today, and how you stack up against your competitors.
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Keynote Speakers
STEPHEN HUNT RVP, TUBEMOGUL Originally from Australia, Stephen Hunt established the first Australian video ad network in 2009 with Adconion before launching the first video DSP with TubeMogul in 2011. He built TubeMogul to become the dominant market leader and spread its operations across New Zealand and Asia-Pacific with the region becoming a hot-bed for innovation in the programmatic branding space. Last year Stephen made the move to New York where he was tasked with driving strategic innovation through TubeMogul’s existing clients while supporting efforts to convert new business. Success in New York led to a recent promotion to take the reigns of the West Coast in 2015. Stephen now leads the West Coast sales and operations teams as they strive to spread accountability and control to clients throughout the region.
SHARI JONES CHIEF MARKETING OFFICER, XOJET Shari joined XOJET in 2013 as Chief Marketing Officer. She is responsible for the development and implementation of fully integrated marketing strategies across XOJET’s product offerings and consumer communication channels. Shari brings more than 15 years of marketing experience to XOJET, having worked at some of the world’s most iconic brands including Levi’s and Dockers. Most recently, she led consumer marketing at Levi Strauss & Co. for Levi’s® Americas region, where she was responsible for brand strategy and marketing for the United States, Canada, Mexico and South America. Shari received a MBA from Harvard University and a Bachelor of Arts degree from McGill University.
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Keynote Speakers
GEFEN LAMDEN VP OF PRODUCT, CELTRA Gefen oversees publisher and technology partner integrations and rich media ad formats at Celtra. She has over 12 years of experience in creating digital ad products that engage and delight consumers. Prior to Celtra, she was responsible for Mediamind’s mobile and emerging products strategy.
LIZA LANDSMAN EXECUTIVE VICE PRESIDENT AND CHIEF CUSTOMER OFFICER, JET.COM As Chief Customer Officer, Liza is a member of the firm’s Management Committee and has responsibility for driving growth for the firm by engaging potential members at a broad level through marketing, advertising, smart use of data and ensuring Jet’s end-to-end customer experience is compelling. Prior to joining Jet, Ms. Landsman was Chief Marketing Office and a member of the Executive Committee at E*TRADE Financial, responsible for the firms marketing, advertising and insights & analytic functions, including the evolution of its consumer facing brand. She previously held the position of Global Head of Digital at BlackRock, where she was responsible for firm-wide digital marketing strategy, including social media, websites and mobile applications. This followed a decade in senior management positions at Citigroup, where she focused primarily on driving engagement across customer channels, especially internet and mobile platforms. She also previously held several leadership roles at IBM in their e-commerce and personal systems group units, Flooz.com, a start-up in the payments space and led the new media practice at Writers House, Inc. Ms. Landsman graduated magna cum laude with a B.A. from Cornell University. She joined the Board of Directors of Choice Hotels International (CHH) in Q4 2014 and has served on the Board of Directors of GO! Project, a New York City-based foundation that provides education opportunities for children in need.
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Keynote Speakers
SCOTT NORTON CO-FOUNDER, SIR KENSINGTON’S Scott Norton is co-founder of Sir Kensington’s, the premier producer of all-natural ketchup, mayonnaise, and mustard sold and served nationwide. He has been named one of Fast Company’s “1000 Most Creative People in Business” and on Forbes’ “30 under 30.” Prior to founding Sir Kensington’s, Scott worked at Lehman Brothers in Tokyo and co-founded AsiaWheeling, traveling across Asia for ten months on a folding bicycle. Scott is an Eagle Scout and holds a degree in Economics from Brown University.
BRIAN SOLIS PRINCIPAL ANALYST, ALTIMETER GROUP, AND AUTHOR OF THE RECENTLY PUBLISHED X: THE EXPERIENCE WHEN BUSINESS MEETS EXPERIENCE Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web.
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Keynote Speakers
MIKE WATSON VP PRODUCT STRATEGY, CREE Mike Watson blends relentless problem-solving with marketdriven insight to advance customer experiences. Technology disruption is embedded in his DNA. As vice president, product strategy, Mike directs Cree’s strategy externally and across all business units, continuing Cree’s mission to drive 100 percent LED lighting adoption based on the belief that better light changes everything. In addition to driving product strategy and communicating Cree’s vision, Mike pioneered Cree’s disruptive entry into the consumer lighting market with the no-compromise Cree LED Bulb, which has been pivotal in transforming the lighting market and Cree from a novelty into a household name. To Mike, innovation only matters if it’s meaningful, and it requires equal parts ingenuity and action. His unique ability to balance technology development with consumer needs has been instrumental in driving Cree’s climbing position to the fastest growing lighting company. Since joining Cree in 2010, he has seen the company through record-breaking milestones, from achieving new benchmarks in LED efficacy to prototyping luminaires that exceed industry projections, and becoming one of the Top 25 Fastest Growing Tech Companies by Forbes in 2013, and Fast Company’s Number One Most Innovative Company in Energy in 2015. Mike holds a Bachelor of Science degree from Northwestern University in materials engineering and holds several issued patents in wireless communications and media.
DEACON WEBSTER CHIEF CREATIVE OFFICER, WALRUS Deacon co-founded Walrus, an independent, creatively-led advertising agency, in 2005. Named the 2012 Northeast Small Agency of the Year by Advertising Age, Walrus has worked with national brands including Emergen-C, AMC, Amazon, Bloomberg, Staples, Remy Cointreau, Conde Nast and XOJET, among others. Prior to Walrus, Deacon was the Chief Creative Officer of Mad Dogs & Englishmen, the same agency at which he began his career as a junior copywriter and moved up the ranks to oversee creative at the San Francisco office, then New York. His work has appeared in the One Show, D&AD, Cannes, The Art Directors Club, Communication Arts, the Clios and the Effies.
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Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
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Keynote Speakers
JOHN WEISGERBER SVP SALES, GUMGUM As SVP of Sales, John Weisgerber oversees GumGum’s talented sales team and is responsible for driving sales strategy, revenue and team development. John brings twenty-five years of sales leadership experience to GumGum, with a track record of building profitable online businesses and driving revenue. Before joining GumGum, John was the Executive Director of Digital Advertising at Hearst Corp. in its Fashion and Luxury Collection, which includes Elle.com. He also served as Vice President of Digital Advertising of Hachette Filipacchi Media and, prior to that, he was Group Advertising Director of Forbes. com. John has been a member of the IAB Executive Sales Council and Professional Development Committee since 2005 and holds a B.S. in Business Administration from the University of Denver.
BENJAMIN WEISS DIRECTOR OF MARKETING, THE BRUERY Benjamin Weiss has been a part of The Bruery’s lifeblood for nearly it’s entire existence. After achieving an entrepreneurship degree from USC, spending a year backpacking the globe, and putting in several years’ work with some of the country’s largest record labels, Benjamin took a risk and changed his course in 2008 to follow yet another passion – craft beer. He joined the then startup brewery as it’s second employee, acting as assistant brewer, bottler, and all around workhorse, ultimately turning in his rubber boots to become the Director of Brand Marketing. During his tenure, Benjamin has helped archetype, develop and promote The Bruery’s brand, and their hundreds of beers, turning it into a major player in the craft beer community across America and beyond.
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Agenda THURSDAY, DECEMBER 3, 2015 SAN FRANCISCO 7:30 am
BREAKFAST
8:45am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Social Media Strategist and Acting CMO, Brand Innovators, author of Return on Relationship and How to Look People in the Eye Digitally
9:00 am
KEYNOTE Brian Solis, Principal Analyst, Altimeter Group, and author of the recently published X: The Experience when Business meets Experience
9:30 am
KEYNOTE — MAKING THE MOST OUT OF YOUR PARTNERSHIPS TO DRIVE CONSUMER ENGAGEMENT AND LOYALTY BEYOND REASON Laston Charriez, SVP-Marketing, North America, Western Union
9:55 am
KEYNOTE — THE VISUAL WEB: THE RISE OF THE VISUAL WEB. AND WHY IT’S CHANGING EVERYTHING (AGAIN) FOR MARKETERS John Weisgerber, SVP Sales, GumGum Only got a few minutes to consume something as massive as the visual web? You’re in the right place! Here’s what you need to know about our GumGum and Brand Innovators study in a form you can digest faster than you can share a selfie with your BFF.
10:15 am SMART BRANDS ARE BEYOND DEMOGRAPHICS – STAR WARS™ IS THE PROOF Pernille Bruun-Jensen, Chief Marketing Officer, NetBase Join Pernille Bruun-Jensen, CMO of Social Intelligence company NetBase,
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Agenda as she shares original audience 3D work in this keynote.
10:35 am NETWORKING BREAK 10:50 am THE URBAN LEGEND OF SOCIAL MEDIA MARKETING Jenna Langer VP, Product Marketing, Livefyre As social marketing evolves into a mandatory effort for brands, the social landscape is constantly shifting. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session.
11:10 am
“GOT ALMONDMILK? HOW ONE BOTTLE CHALLENGED THE DAIRY CASE AND HELPED CHANGE IT FOREVER.” Kaitlin Barton, Director of Marketing, Califia Farms As social marketing evolves into a mandatory effort for brands, the social landscape is constantly shifting. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session.
11:25 am
THE DNA OF DISRUPTION: CHALLENGER TO CONSUMER CHAMPION Mike Watson, VP Product Strategy, Cree Being a challenger brand was never a choice for Cree, it was an obligation. www.Brand-Innovators.com
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Agenda Ending the lighting industry’s 130-year era of complacency required a marketing revolution as much as a technology revolution. Mike Watson, VP of product strategy at Cree, Inc. tells how Cree ignites its culture of innovation to disrupt the market and literally bury the light bulb on the path to 100 percent adoption of LED lighting, because better light changes everything.
11:45 pm
KEYNOTE – HOW DIGITAL MARKETING CAN GIVE YOUR BRAND A COMPETITIVE EDGE How can a luxury challenger brand gain market share when going up against incumbents with double or triple the amount of media budget? Having a “disruptive” business model isn’t always enough to win over customers, specifically a high-net-worth audience. For XOJET, utilizing digital media and a fresh approach to talking about its personal, flexible and on-demand private aviation service has given the company a significant edge. How can challenger brands appear bigger with smaller budgets? Which digital media channels, platforms and tools are most effective? How can challenger brands optimize their marketing, media and creative approach in order to reach clients at the right place, with the right message, at the right time? Shari Jones, CMO of XOJET, will be joined by creative partner Deacon Webster, Chief Creative Officer of Walrus, to share insights and lessons learned from XOJET’s journey. Shari Jones, Chief Marketing Officer, XOJET Deacon Webster, Chief Creative Officer, Walrus
12:15 pm
DISRUPTING THE MEDIA & ENTERTAINMENT ECOSYSTEM From CDs to iTunes to Streaming; from TV to On-Demand to Youtube and Netflix, the ways in which people consume media and get their entertainment are everchanging, and evolve hand in hand with the technologies and services that bring them the best content in the most convenient ways. Weather it’s the way GoPro is leveraging its wealth of consumer generated content in order to evolve into a media company, or the way in which Sony Playstation differentiates itself in the gaming space and now produces it’s own original video content with last year’s debut of “Powers,” this session will explore the myriad ways in which these evolving consumer habits and technologies afford opportunities to build innovative new services and products that will challenge the status quo and disrupt the entertainment industry. Russ Bley, VP, US Sales, NewsCred John Koller, VP Marketing, Playstation Wil Tidman, VP Creative & Strategy, GoPro Entertainment, GoPro
12:50 pm 28
LUNCH
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Agenda 1:50 pm
KEYNOTE Liza Landsman, Chief Customer Officer, Jet.com Q&A conducted by Wendell Wenjen, VP of Business Development, Simulmedia
2:30 pm
KEYNOTE Stephen Hunt, RVP, TubeMogul
2:50 pm
KEYNOTE Tanisha Chea, Director of Brand Marketing, Taco Bell
3:15 pm
NETWORKING BREAK
3:35 pm
KEYNOTE Benjamin Weiss, Director of Marketing, The Bruery
4:00 pm
KEYNOTE Gefen Lamden, VP of Product, Celtra
4:20 pm
KEYNOTE Scott Norton, Co-Founder, Sir Kensington’s
4:50 pm
ROUND TABLE DISCUSSION: WHAT DOES IT MEAN TO BE A “CHALLENGER BRAND?” Moderator: Mike Parkes, SVP North America, Amobee
Tanisha Chea, Director of Brand Marketing, Taco Bell Adam Kennedy, Director of Brand Marketing, UBER Roger Koman, Director of Marketing & New Media, Eggland’s Best Scott Norton, Co-Founder, Sir Kensington’s Beth Reilly, Head of Global Consumer Engagement, Motorola Kaitlin Barton, Director of Marketing, Califia Farms Mike Watson, VP Product Strategy, Cree
5:30 pm
BRAND INNOVATORS COCKTAIL RECEPTION www.Brand-Innovators.com
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Speakers RUSS BLEY VP, NewsCred
Russ Bley is the VP of Sales at NewsCred, the world’s leading end-to-end content marketing platform. Russ oversees NewsCred’s US Sales department and is responsible for delivering a corporate sales strategy that will meet revenue objectives and drive strategic alignment between sales and the rest of the organization. Russ has over 10 years of sales leadership. Prior to joining NewsCred, he spent five and seven years respectively building the sales teams of Undertone and weather.com. A native midwesterner and graduate of Loyola University – Chicago, Russ has worked in several media markets, and now he and his family are settled in New Jersey. Since its founding in 2008, NewsCred has grown to a 200+ person team of technologists, journalists and creative content marketers based in offices across the US, London and Dhaka.
ADAM KENNEDY Director of Brand Marketing, UBER
I have always believed that people don’t invite brands into their houses. They invite people in. So for a brand to really be relevant and powerful and meaningful, we have to talk to them as a person. About what they care about. What they are talking about. What’s relevant to them right now. About what’s moving culture right now. And in a time when a user can no longer simply be talked at, but only talked with, we can build a brand that they will invite into their day, their life, their home. It was this idea that led me early in my career to Paris to work under Erik Vervroegen at TBWA/Paris. He believed in me and taught me everything from how to speak to people no matter what their language, to the power that a single idea has to change the world. 30
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BRANDON GUTMAN
Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
JOHN KOLLER Vice President, Marketing, PlayStation
John Koller is the Vice-President, Platforms Marketing at PlayStation (SCEA). John functions as the General Manager of the PlayStation business, responsible for all aspects of the home console (PS4/PS3), handhelds/mobile, peripherals, licensing, and digital gaming businesses. He most recently managed the launch of the highly successful PlayStation 4 in North America, which achieved the highest sales for a first day launch platform, as well as the most first year sales, in gaming history. Koller has over 20 years of consumer product marketing experience, including more than 18 years in the videogame industry. During his time at SCEA he has managed or assisted with the launches of all current SCEA hardware products, including the PS4, PS3, PlayStation Vita, PSP, PlayStation 2, as well as peripherals.
Speakers ROGER KOMAN
Director of Marketing & New Media, Eggland’s Best
In 2007 Roger Koman joined Eggland’s Best, focusing on new products and special projects. In this small entrepreneurial environment, all employees wear many hats. He is directing many of the company’s branded product lines and has also been instrumental in putting Eggland’s Best on the digital map, utilizing a combination of online and offline advertising, social media, blogger outreach and other tools to create a powerful marketing mix. He has built the company’s online presence, creating tremendous press and goodwill in the viral marketing environment. Prior to Eggland’s Best, Koman worked at Richardson Vicks, Colgate Palmolive, American Cyanamid and EchoStar, managing market leading consumer brand names.
MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1
Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
BILL MCCULLOUGH
Executive Producer and Showrunner Bill McCullough is Executive Producer at GoPro, where he leads development, production and publishing of team sports and motorsports content. An 11-time Emmy Award winner, Bill joined GoPro from HBO, where he was vice president of creative development and operations for HBO Sports — where he picked up his most recent Emmy as director for “Real Sports with Bryant Gumbel.”
MICHAEL PARKES SVP North America, Amobee
Michael Parkes is a seasoned digital marketing executive, with over 15 years of senior leadership experience providing innovative marketing technology solutions to brands and agencies. As SVP North America at Amobee, Michael is actively engaged in bringing Amobee’s patented Brand Intelligence technology and cross channel media activation platform to market, enabling brands to engage consumers with the greatest effectiveness and efficiency. Amobee Brand Intelligence provides a comprehensive understanding of audiences, brands, interests and trends using real time and historical data from across the web, social, mobile and video. Brands are able to activate on discoveries and insights in real time through Amobee’s cross channel and cross device platform. Michael graduated from University of Technology, Sydney with a degree in Management.
www.Brand-Innovators.com
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Speakers DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles
David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
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WENDELL WENJEN Vice President, Business Development and Strategy, Simulmedia
Wendell is Vice President of Business Development and Strategy at Simulmedia where he focuses on developing new products and leads Simulmedia’s partnerships with technology companies and data suppliers. Previously Wendell was director of Smart TV Advertising and Interactive TV platforms for LG Electronics where he launched the industry’s first advertising and interactive TV platforms for LG’s Smart TV. Earlier Wendell had 15 year years of leadership marketing and business development roles in the technology industry where he developed, launched and shipped new products and services with total sales of over $3B at Intel, Flextronics and Acer.
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL
PATRICK CASSIDY GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
ERICK DICKENS
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
www.Brand-Innovators.com
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Advisory Board NICOLE FRALEY
IAN GOMAR
AVP DIGITAL MARKETING, VICTORIA’S SECRET
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
MAYUR GUPTA
KIRK HEINLEIN
SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES
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DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
SCOTT HUDLER
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
BOON LAI
VICTOR LEE
VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA
SVP DIGITAL MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
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Advisory Board TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
MICHAEL MA SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
TARA MCRAE
SENIOR VICE PRESIDENT OF BRAND & MARKETING, PUMA NA
ELLIOT LUM VP STRATEGIC MARKETING, COLUMBIA RECORDS
FERNANDO MACHADO SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
BETH REILLY
SENIOR VP MARKETING, WEST MARINE
BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
www.Brand-Innovators.com
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Advisory Board UMANG SHAH
STEVE SOMMERS
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR
DAVE SPINATO
JOHN STARKWEATHER
GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL
REID STEWART
CHAD STUBBS
VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN
SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
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EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
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GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
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Marquee Sponsors
GumGum is a new kind of advertising platform, dedicated to delivering highly engaging brand campaigns inline with editorial content and photos where they are guaranteed to be seen. Known best for creating the in-image advertising category, GumGum now offers multiple display, mobile and video advertising options to help its agency partners reach more than 300 million unique visitors worldwide across more than 1,000 premium content sites. Our deep technical understanding of images at scale creates relevant and actionable insights that result in viewability, awareness and engagement metrics that far outperform industry averages.
Title Sponsors
Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra’s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit.
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Title Sponsors
Dstillery extracts intelligence from desktop, mobile and location data to match a consumer’s digital journey. We empower brands to reach audiences across Mobile, Desktop and Video at moments that matter with unprecedented accuracy. We’re proud to raise industry standards with our unmatched scientific rigor and data quality. Our employees are the driving force behind Dstillery’s 97% client retention rate and the reason that hundreds of the most innovative marketers rely on Dstillery. More information: dstillery.com.
Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways.@IgniteSMA
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability to interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
www.Brand-Innovators.com
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Title Sponsors
NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase
Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability
Simulmedia is the pioneer and market leader in audience-based advertising on TV. We marry the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting to sell and deliver the most precise, results-driven national TV advertising of any TV or media network. Since 2009, our mission has been to build the data resources, audience knowledge, inventory access, and technology platform to deliver results-driven TV advertising.
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Title Sponsors
By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency which means our customers know exactly which sites their ads are running on, how their ads are performing, if the ads are actually being seen and who is watching.
Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by search-enhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month.
www.Brand-Innovators.com
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Title Sponsors
ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc
Premier Sponsors
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results.
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www.Brand-Innovators.com