The keys to content marketing‌
Go
.?123
.?123
FEBRUARY 9, 2016 C I N C I N N AT I , O H
MOBILIZING THE FUTURE Consumers and creators are connecting like never
before through AOL’s mobile-first and video-centric capabilities marketplaces. From go90 to Huffington Post, from Emmy nominations to Pulitzers, our global brands enhance your world. At AOL, the future is happening right now—and it’s magnificently mobile.
©2016 AOL Inc. All rights reserved.
Hello and ...
Brandon Gutman Co-Founder
Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon.
Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you at our next event in Cincinnati, again, soon!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
3
Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Pearl Tam
Chief Content Officer
Program Director
Maria Sekar
Lindsey Aliksanyan
Program Director
Marketing Manager, Head of CRM
Lucy Handley
Program Director
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 17 SPEAKERS ........................................................................ 22 ADVISORY BOARD ........................................................... 25 STRATEGIC ADVISORS .................................................... 29 SPONSORS ...................................................................... 30
4
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Unlock Your Brand Code. Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.
New York • Atlanta • Boston • Chicago • Dallas • Detroit • Los Angeles • San Francisco dstillery.com
Host
TED RUBIN Strategic Advisor and Acting Chief Marketing Officer, Brand Innovators Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January.
6
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote Speakers
KAREN FORGUS SENIOR VICE PRESIDENT OF BUSINESS OPERATIONS, CINCINNATI REDS Karen Forgus is a native Cincinnatian and lifelong Reds fan who is in her tenth season, joining in December of 2006 as Vice President of Marketing and Communications, and later given her current role as Senior Vice President of Business Operations. She and Phil Castellini serve as the lead- liaisons for the Reds’ civic, business, and non-profit relationships, as well as with Major League Baseball for business operations. In her current role Karen oversees ticket sales, corporate sponsorships, community relations, diversity initiatives, marketing, communications, broadcasting, in-game entertainment and productions, consumer clubs, public relations, and promotional events. Karen leads the Reds Way customer service model used in-park by Reds employees and Reds partners. And she directs social and digital media strategy.
ANDREW FURMAN VP OF SALES, WEST AND CENTRAL REGION, OUTBRAIN @AHFurman Andrew Furman serves as Vice President of Sales at Outbrain overseeing the Western and Central regions. As the largest, content discovery platform in the world, Outbrain helps people discover the most interesting, relevant and trusted content by powering personalized recommendations across a network of premium publishers such as CNN, Wall Street Journal, and ESPN. Andrew consults brands, agencies, and publishes on how to successfully execute digital content marketing strategies and initiatives. Andrew has over 15 years of advertising sales and sales management experience that includes over 6 years at FOX in both NY and Chicago. Andrew graduated from Indiana University School of Business with a BA in Marketing/ International Business and received a MBA from Baruch Zicklin School of Business in NY.
8
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Keynote Speakers
KAREN GUTIERREZ SOCIAL MEDIA DIRECTOR IN CORPORATE MARKETING, U.S. BANK Karen Gutiérrez is the director of social media content and communities at U.S. Bank, where she oversees content and campaigns across the bank’s social channels. Prior to joining the bank in 2009, Karen was the founding manager of CincyMoms.com, a popular online community owned by the Gannett Co. Karen earned a journalism degree from the University of Missouri-Columbia and was a newspaper reporter and columnist for many years. As a reporter, she learned the art of asking lots of questions, and to this day she can’t bring herself to violate the AP Stylebook. In her spare time, Karen is a mom of two, manages the web site for her church, and volunteers as a reviewer of patient education materials for Cincinnati Children’s Hospital Medical Center.
LAUREN LILLIS SOCIAL MEDIA MANAGER, U.S. BANK Lauren Evans Lillis is a social media manager at U.S. Bank, where she strategizes and executes social media content and campaigns across the bank’s social channels. Prior to joining the bank last year, Lauren worked as Assistant Brand Manager at The Gorilla Glue Company, where she managed PR, social media, and content marketing for the adhesive brand and its sister company, O’Keeffe’s. Lauren earned a Bachelor of Arts in Communication Technologies and Visual Communication from St. Louis University. In her spare time, Lauren can be found spoiling Captain, her rescue pup, writing her blog at thecincinnista.com, or satisfying her wanderlust by planning for her next big adventure.
10
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote Speakers
RANDAL MOSS DIGITAL MARKETING MANAGER, ACCO BRANDS Randal C. Moss pioneered the use Virtual Worlds for raising revenue, driving brand recognition, and managing relationships in the nonprofit sector. He was a national presenter for the American Marketing Association’s Hot Topics Tour from 20062008, a 4 time presenter at SXSW, and is a current content advisor for SXSW and SXSW V2V. Over the years Randal has earned awards and recognition from the National Human Services Assembly, the ePhilanthropy Foundation, and the State of Play conference. He has volunteered as a board member with the Jewish Federation of Greater Cincinnati, the Florida YMCA Youth In Government program, and as a grant reviewer for the University of Southern California’s Annenberg School of Communication. Randal presently drives brand engagement and revenue growth for a portfolio of brands as the Digital Marketing Manger at ACCO Brands.
TAMMY R. NELSON CHIEF MARKETING OFFICER, AMERICAN MODERN INSURANCE GROUP Tammy Nelson is a speaker, author and award-winning marketer. She started her career at two ad agencies and then switched over to the corporate side where she held positions at American Express, Ameriprise Financial and Luxottica. Currently, Tammy is Chief Marketing Officer at American Modern Insurance Group, part of the Munich Re family of companies. Tammy has an M.B.A. from the Carlson School of Management at the University of Minnesota and a B.A. in advertising and economics from the University of Wisconsin, Eau Claire. She is a graduate of Leadership Cincinnati, Cincinnati’s flagship leadership development program and she recently earned her Certified Customer Experience Professional (CCXP) designation.
12
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
YOU ARE WHAT YOU RECOMMEND.
ended by Recomm
Five simple words of personal expression. It’s what we aim to do. You'll recognize us from the Internet. We recommend content more than six billion times a day, from the publishers, brands and people we think you’ll find most interesting and relevant to you. To learn more about us, visit outbrain.com
Keynote Speakers
JAMIE NEWTON HEAD OF CENTRAL ACCOUNTS, TONGAL Jamie Newton is Head of Central Accounts at Tongal, a platform that connects businesses in need of creative work with an always-on network of writers, directors, and production companies who deliver it. At Tongal, Jamie is responsible for Account Management and Business Development in the midwest. Some of Tongal’s clients include P&G, Lenovo, Lego, General Mills and Johnson & Johnson. Jamie’s two favorite words are Bruce Springsteen.
JAKE ROUSE CO-FOUNDER, BRAXTON BREWING COMPANY @JacobRouse Jake Rouse is the Co-founder and CEO of Braxton Brewing Company, where he leads the company’s strategic vision and execution. Primarily responsible for bringing the “Taproom of the Future” to life, Jake is focused on discovering unique ways technology can enhance the beer drinking experience. Founded in 2014, Jake led the company to become the most funded brewery project on the popular crowd funding website Kickstarter by raising $71,000+ in just 30 days. In addition to Braxton Brewing Company, Jake is also the the founder of JRV a group focusing on helping early stage, high growth technology startups in the Midwest leverage best-in-class B2B marketing and strategic alliance practices. Jake spent the past 4 years at ExactTarget where he led partnerships and strategic alliances as the company grew dramatically resulting a successful IPO in 2012, and acquisition by Salesforce.com for $2.7B in 2013. Jake earned his undergraduate degree in Entrepreneurship and Marketing at Indiana University’s Kelley School of Business.
14
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote Speakers
JAMIE SAMIDE SENIOR DIRECTOR OF MARKETING, CINTAS Jamie is a Senior Director of Marketing at Cintas. He has worked with the company for 6 years overseeing marketing for multiple divisions, as well as leading corporate wide marketing and advertising. His philosophy is to make things as simple as possible‌then make them simpler. Prior to Cintas, Jamie was a Brand Manager at Procter & Gamble. He has a degree in Industrial Engineering from the University at Buffalo and his MBA from University of North Carolina – Chapel Hill. He lives in Wyoming (Ohio) with his wife and two boys and spends most of his time coaching or working on their 130 year old house.
15
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda TUESDAY, FEBRUARY 9, 2016 NEW YORK 8:45 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators
9:00 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Moderator: Lisa Kopp, Regional Vice President, Midwest, Amobee Mike Burton, Chief Marketing Officer, Sunny Delight Beverages Co. Tammy R. Nelson, Chief Marketing Officer, American Modern Insurance Group Clarissa Niese, Chief Marketing Officer, Executive Vice President, Tire Discounters, Inc.
9:40 am
FIRESIDE CHAT Tammy R. Nelson, Chief Marketing Officer, American Modern Insurance Group Q&A conducted by Marc Sternberg, Co-Founder, Brand Innovators
10:00 am BRANDS AS EDITORS Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content CONTINUED ON PAGE 18 17
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com
Agenda and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Moderator: Matthew Gonnering, CEO, Widen Karen Gutierrez, Social Media Director in Corporate Marketing, U.S. Bank Jamal Muashsher, Director of Marketing, Valvoline Global Brands, Valvoline
11:00 am
NETWORKING BREAK
11:20 am
KEYNOTE Karen Forgus, Senior Vice President of Business Operations, Cincinnati Reds
11:45 am
KEYNOTE Andrew Furman, VP of Sales, West and Central Region, Outbrain
12:05 pm SUCCESS STORY – LAUNCHING A NEW BRAND MESSAGE: THE #CINCYPOSSIBLECAMPAIGN Karen Gutierrez, Social Media Director in Corporate Marketing, U.S. Bank Lauren Lillis, Social Media Manager, U.S. Bank A behind-the-scenes look at U.S. Bank’s #CincyPossible and #Extra100Cincy social media campaigns, which launched this month in support of the bank’s new brand platform. Karen Gutiérrez will discuss the campaign’s objectives, execution and response in social media.
12:30 pm LUNCH 1:30 pm
KEYNOTE – READY FOR BRAND TRANSFORMATION: CREATING MEANINGFUL CONNECTIONS WITH YOUR TARGET AUDIENCE
Jamie Samide, Senior Director of Marketing, Cintas As an 87-year-old brand, Cintas is a well-known company that provides great products and services to almost 1 million customers. However, the company faced a compelling challenge — how do you break through today’s noise and reach your prospects and customers with meaningful information? The answer
19
Get Social: @Brand_Innovator #bisummit
Agenda was to merge traditional marketing efforts with storytelling and truly engage them. This session will share how an old-school brand is using insightful storytelling as a core strategic pillar to help modernize their marketing efforts and how other brands can do the same.
2:00 pm
KEYNOTE Jake Rouse, Co-Founder, Braxton Brewing Company
2:25 pm
NETWORKING BREAK
2:30 pm
CROWDSOURCING: FROM THE BIG GAME TO THE DIGITAL SCREEN Jamie Newton, Head of Central Accounts, Tongal This year marks the 10th Anniversary and final installment of Doritos Crash the Super Bowl, where fans are invited to produce their own commercials with the hopes of having them being aired during the Big Game. In this talk, we will look back on the evolution of Crash and how crowdsourcing has progressed over the years to support the needs of a variety of consumers and businesses.
2:45 pm
SUCCESS STORY
3:10 pm
PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests. Moderator: Andrew Furman, VP of Sales, West and Central Region, Outbrain Randal Moss, Digital Marketing Manager, ACCO Brands CONTINUED ON PAGE 20 www.Brand-Innovators.com
20
Agenda Shannon Paul, Vice President, Senior Marketing Manager, Social Media, Fifth Third Bank Felix A. Rouse, Senior Brand Manager, Valvoline Frank Weikel, Director of Corporate Marketing and Communications, Western & Southern Financial Group
3:45 pm
FIRESIDE CHAT Randal Moss, Digital Marketing Manager, ACCO Brands
4:10 pm
SUCCESS IN CONTENT MARKETING Whether it is page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-Ă vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? Leading brand marketers share their insights. Jonathan Gandolf, Head of Marketing, Braxton Brewing Company
4:45 pm
21
BRAND INNOVATORS COCKTAIL RECEPTION
Get Social: @Brand_Innovator #bisummit
Speakers MIKE BURTON
Chief Marketing Officer, Sunny Delight Beverages Co.
Mike began his career in marketing at Procter & Gamble, working as an ABM on the Pringles brand. After leaving for a brief entrepreneurial endeavor, Mike returned to consumer products with Johnson & Johnson, where he worked on the Johnson’s Baby business and the BandAid brand. With an eye to returning to the Midwest, Mike took a position with Spectrum brands, working as the Senior Brand Manager for the Grooming business for Remington. Mike was then promoted a year later to Marketing Director, responsible for the Shaving and Grooming business globally. His work here included not only core marketing, but leading the new product development team globally. Mike then transitioned away from durables and back into consumer products in 2007 when he joined the Sunny Delight Beverages Company, responsible for the national launch of Elations, a supplement beverage as Marketing Director.
MATTHEW GONNERING CEO, Widen
Matthew Gonnering has the honor of leading highly-intelligent & playfully-engaged people while they focus intensively on solving marketing and creative problems. We are Widen, a freedom-centered marketing technology company founded in 1948, headquartered in Madison. Together we help connect over 10 million pieces of marketing content with hundreds-of-thousands of brand ambassadors worldwide. Matthew started at Widen in 2000 with a background in printing and earned the CEO role in 2009. Matthew is active in faith, family, fitness, organizational culture, marketing, technology, education and community. Living the eudaimonious life and encouraging others to do the same.
JONATHAN GANDOLF
Head of Marketing, Braxton Brewing Company Jonathan is a left-brain marketer with a right-brain problem. His interests, experience, and expertise are deeply rooted in data and analytics. However, he has a curiosity and is motivated by chasing and executing innovative ideas. Prior to Braxton Brewing Company, he began his career at ExactTarget (acquired by salesforce.com) in a rotational program that led to valuable experience in content marketing, relationship marketing, and product management before he moved to data analysis for the email, mobile, and social marketing team building data infrastructure and strategy for B2B digital campaigns. Now, at Braxton Brewing Company, Jonathan helps build a brand that melds the age-old tradition of brewing with new-age consumer technology. Building the brewery based in innovation in the heart of the New Midwest is what excites and challenges him everyday.
BRANDON GUTMAN
Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. www.Brand-Innovators.com
22
Speakers LISA KOPP
Regional Sales Director, Amobee
Lisa Kopp is a seasoned marketing executive, with over 10 years of experience managing all agency and brand direct relationships within her territory. As Regional Sales Director, Lisa is responsible for bringing Amobee’s Brand Intelligence technology to market, enabling brands to leverage actionable insights to engage with consumers in the most efficient way possible. Amobee Brand Intelligence provides a comprehensive understanding of audiences, brands, products, interests and competitive trends using real-time and historical data from across the web, social, mobile and video. Lisa graduated from DePaul University with a BA in Communications and Marketing.
CLARISSA NIESE Chief Marketing Officer, Executive Vice President, Tire Discounters, Inc. @tirediscounters
Clarissa Niese is the Chief Marketing Officer and Executive Vice President of Tire Discounters, the nation’s 8th largest retailer of tires, wheels and automotive services. In her position, Clarissa leads development of all chain-wide Communications, Design, Promotions and Program Implementation. Clarissa has 15 years of marketing and brand management experience on iconic consumer brands such as Pepto-Bismol, Prilosec OTC, Pampers, Duracell, Metamucil, Airheads and Mentos. She has been featured on the cover of the Wall Street Journal for her creative marketing to women approaches and is well known for her ability to develop strong teams through inspirational leadership. She is a graduate of The University of Cincinnati with degrees in Marketing, Real Estate and Middle Eastern Studies. 23
Get Social: @Brand_Innovator #bisummit
JAMAL MUASHSHER
Director of Marketing, Valvoline Global Brands, Valvoline Jamal Muashsher is the Director of Marketing, Global Brands for Valvoline in Lexington, KY where he is responsible for the iconic brand’s consumer advertising, digital platforms, brand equity, innovation, motorsports, and more. Previously, Jamal spent nearly 15 years at Procter & Gamble, where he led a variety of brands that included Olay Skin Care and Crest Whitestrips. He most recently led the P&G Entertainment Group that owned and managed an array of entertainment platforms, including the People’s Choice Awards. Jamal holds a Bachelor’s of Science degree in Chemical Engineering from the University of Cincinnati and an MBA from Auburn University. Jamal is also co-founder of Give Back Cincinnati and has been board member of several non-profit organizations including Camp Joy, Madcap Theatre, and PLN of the Boy Scouts in Cincinnati.
SHANNON PAUL
Vice President, Senior Marketing Manager, Social Media, Fifth Third Bank Shannon Paul is vice president and Social Media Strategist for Fifth Third Bancorp, responsible for the Company’s social media strategy and its integration into many areas of the business including marketing and customer service. She has a strong background in leading successful social media efforts within highly regulated companies including Blue Cross Blue Shield of Michigan and the online division of PEAK 6, a privately held financial services company. Her experience includes digital marketing and communications, strategic leadership with an emphasis on social media and word-of-mouth marketing campaigns.
Speakers FELIX A. ROUSE
MARC STERNBERG
Felix Rouse is a Senior Brand Manager at Valvoline, where he is responsible for the Premium Motor Oil Business, overseeing MaxLife and SynPower brands. In this role he also manages the Hispanic marketing strategy for the Valvoline brand overall. Prior to joining Valvoline, Felix held positions at McNeil Consumer Healthcare and Boys & Girls Clubs of America.
Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Senior Brand Manager, Valvoline
Co-Founder, Brand Innovators @MarcSternberg1
FRANK WEIKEL
Director of Corporate Marketing and Communications, Western & Southern Financial Group @FrankWeikel Frederik is a marketing executive with expertise in corporate communications, social media, user acquisition, ecommerce, word of mouth, brand development and product management in technology startups. Frederik immersed himself in computer science and business at the Karlsruhe Institute of Technology (KIT), then relocated to Berlin, where he gained experience creating viral marketing campaigns with vm-people. Before joining Lumo, Frederik had been Jawbone’s Director of Growth, launched and grew several technology startups in the Bay Area including telecommunications company Jajah, spearheading its marketing and communications efforts from launch in 2005 to acquisition by Telefónica/O2 in 2009. He has found his home and family in Silicon Valley now and enjoys being part of its vibrant startup culture.
www.Brand-Innovators.com
24
Advisory Board MADHUR AGGARWAL
SUSAN ALLEN
RYAN BONIFACINO
BONIN BOUGH
CHIEF OPERATING OFFICER, SAP DIGITAL, SAP
CHIEF MARKETING OFFICER AND SVP DIGITAL, ALEX AND ANI
CHIEF MEDIA AND ECOMMERCE OFFICER, MONDELĒZ INTERNATIONAL
DOUGLAS BUSK
PATRICK CASSIDY
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY
GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE
ERIN CAST
LASTON CHARRIEZ
VICE PRESIDENT, MARKETING GARNIER HAIR CARE, L’OREAL PARIS
25
SENIOR DIRECTOR, BRAND MANAGEMENT, SCHWAN’S CONSUMER BRANDS
CHIEF PRODUCT OFFICER, DENVER MATTRESS COMPANY
TRACY CHAVEZ
CINDY CHEN
NATIONAL MEDIA DIRECTOR, JCPENNEY
GLOBAL HEAD OF ECOMMERCE, MONDELĒZ INTERNATIONAL
CHRIS CHESEBRO
MATT COLLERAN
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
US MARKETING DIRECTOR – GIRLS TOYS: LITTLEST PET SHOP FRANCHISE BRAND, FURBY, EASY BAKE OVEN, HASBRO
Get Social: @Brand_Innovator #bisummit
Advisory Board DANIEL R. CLARKE
ERICK DICKENS
DIRECTOR OF INNOVATION, PERNOD RICARD USA
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
GEOFF COLON
PAM EL
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
CHIEF MARKETING OFFICER, NATIONAL BASKETBALL ASSOCIATION
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
www.Brand-Innovators.com
26
Advisory Board
27
JOHN KOLLER
ROGER KOMAN
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICE PRESIDENT OF MEDIA AND MARKETING SERVICES, EGGLAND’S BEST
BOON LAI
VICTOR LEE
CHIEF MARKETING OFFICER, VP MARKETING, NOKIA TECHNOLOGIES
SVP DIGITAL BRAND MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
TRESSIE LIEBERMAN
FERNANDO MACHADO
VP, DIGITAL INNOVATION AND ON DEMAND, TACO BELL
SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION
KARL MILLER
ASHWIN NATHAN
DIRECTOR, DIGITAL STRATEGY KNA, KELLOGG COMPANY
SENIOR DIRECTOR, DIGITAL, E-COMMERCE AND D3 STUDIOS, PEPSICO
LEE NADLER
MARC PATRICK
MARKETING COMMUNICATIONS MANAGER, MINI USA
SENIOR BRAND DIRECTOR, NIKE EAST
Get Social: @Brand_Innovator #bisummit
Advisory Board DEB RADCLIFF
BETH REILLY
SENIOR VP MARKETING, WEST MARINE
HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
MIKE SCAFIDI
UMANG SHAH
DIRECTOR, MARKETING TECHNOLOGY AND DIGITAL OPERATIONS, PEPSICO
GLOBAL DIRECTOR, DIGITAL MARKETING & INNOVATION, CAMBELL SOUP COMPANY
STEVE SOMMERS
DAVE SPINATO
VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR
GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL
JOHN STARKWEATHER
REID STEWART
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS PEPSI TRADEMARK, VICE PRESIDENT OF MARKETING, PEPSICO
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN
CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY
COLLIN T. WESTCOTT-PITT HEAD OF MARKETING, GLOBAL BRANDS & INNOVATION, AFRICA & MIDDLE EAST, HEINEKEN www.Brand-Innovators.com
28
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
29
Get Social: @Brand_Innovator #bisummit
Title Sponsors
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a worldclass collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York.
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.
www.Brand-Innovators.com
30
Title Sponsors
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends.
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @Netbase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.
31
Get Social: @Brand_Innovator #bisummit
Title Sponsors
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.
Premier Sponsor
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results.
www.Brand-Innovators.com
32