The keys to content marketing…
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HOSTED BY
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JANUARY 22, 2016 DENVER, CO
MOBILIZING THE FUTURE Consumers and creators are connecting like never
before through AOL’s mobile-first and video-centric capabilities marketplaces. From go90 to Huffington Post, from Emmy nominations to Pulitzers, our global brands enhance your world. At AOL, the future is happening right now—and it’s magnificently mobile.
©2016 AOL Inc. All rights reserved.
Hello and ...
Brandon Gutman Co-Founder
Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon.
Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program, and a special shout-out to our friends at Western Union for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you in Denver, again, soon!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Marc Sternberg Co-Founder
Jared Hopfer
Acting Chief Marketing Officer
Chief Revenue Officer
David Teicher
Alexander Kanish
Chief Content Officer
Maria Sekar
Program Director
Business Development Manager
Pearl Tam
Program Director
Lucy Handley
Program Director
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 20 SPEAKERS ........................................................................ 24 ADVISORY BOARD ........................................................... 26 STRATEGIC ADVISORS .................................................... 30 SPONSORS ...................................................................... 31
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Unlock Your Brand Code. Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.
New York • Atlanta • Boston • Chicago • Dallas • Detroit • Los Angeles • San Francisco dstillery.com
Host
TED RUBIN Strategic Advisor and Acting CMO, Brand Innovators Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January.
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Event Chair
DIANE SCOTT Chief Marketing Officer, Western Union As Chief Marketing Officer for Western Union, Diane Scott is focused on developing new products and services for consumers and businesses to increase consumer loyalty and retention, attract new consumers and obtain a higher share of wallet. Additionally, Scott is responsible for leading strategic global marketing development, including brand strategy, customer segmentation, marketing communications, customer experience, and market research and analytics. She is based in Englewood, Colo., at Western Union’s global headquarters. Scott has worked at Western Union since 2001. Prior to working at Western Union, Scott held roles at US West Dex, Izodia Corporation and McClain Finlon Advertising. Scott holds a Bachelor of Science degree from Syracuse University. Diane Scott was named among the 2015 Brand Innovators Top 50 Women in Brand Marketing.
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Keynote Speakers
ANDY BEGAL SVP, NEW BUSINESS DEVELOPMENNT, TONGAL Andy Begal is the SVP of New Business Development at Tongal. In this role, he helps connect the world’s most innovative brands with a global creative community to develop authentic, compelling, always-on video content. Tongal has executed campaigns for brands globally, including P&G, LEGO, AnheuserBusch, Lenovo, McDonalds, J&J, MasterCard, Lucasfilm and even NASA. Previously, Andy held various roles at companies inclusive of GE, FTI Consulting, Austin Ventures, & Donaldson, Lufkin & Jenrette. Andy received his MBA from the University of Texas and graduated magna cum laude from Emory University. Andy lives in Denver, Colorado.
BRANDON BERGMARK VICE PRESIDENT, WEST COAST, OUTBRAIN Brandon Bergmark leads the sales team in the west for Outbrain, the world’s leading content discovery platform powering the native content recommendations across a global network of publishers and apps. Throughout his career, Brandon has focused on helping brands connect with qualified audiences by leveraging content, data, social applications, and digital collaborations. Brandon’s previous leadership roles include sales, marketing and business development positions at AOL, NBCUniversal, and Fox Interactive.
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Keynote Speakers
KEVIN DARST DIGITAL MANAGER, NEW BELGIUM BREWING COMPANY Kevin Darst is the digital manager and an employee owner at New Belgium Brewing, the fourth largest craft brewer in the country, a certified B Corporation and 100% employee-owned company. Kevin manages the New Belgium digital team and oversees digital strategy and execution for the brewery’s owned digital channels on web, social media, email and mobile apps, as well as execution of its paid digital efforts and support of its field marketing team. He’s also a member of the brewery’s expert taste panel, which QAs all production brews, as well as its descriptive analysis panel, which aids in the design of new beers. Before coming to the wonderful world of beer, Kevin spent more than a decade in journalism as a reporter and editor, and four years in healthcare, most recently as the director of marketing and communications for a health system in northern Colorado. He can safely report that beer is way more fun than healthcare. When not drinking beer, he can be found on his mountain bike.
MATT FARRELL CHIEF MARKETING OFFICER, USA SWIMMING Matt Farrell is the Chief Marketing Officer at USA Swimming. He oversees all aspects of the USA Swimming Business Development Division including revenue generation, sponsor sales & servicing, events, promotions, marketing, public relations, social media, creative services and media properties such as the organization’s web site and magazine. The department has led USA Swimming to an all-time high in marketing partner revenue, with corporate partners including Speedo, Phillips66, Marriott, BMW, AT&T and more. Farrell joined USA Swimming in 2005 as the Managing Director of Business Development before being promoted in 2009 to the position of CMO. He previously worked at USA Swimming from 1993-97 as the Communications Coordinator. Farrell worked for the U.S. Olympic Committee for a total of seven years, most recently as the Associate Director of Broadcast Properties. He earned a degree in journalism from the University of Arkansas in 1992, and is married to Michelle Dusserre, a gymnastics silver medalist at the 1984 Olympic Games in Los Angeles. They have two daughters – Abigail and Zoe.
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YOU ARE WHAT YOU RECOMMEND.
ended by Recomm
Five simple words of personal expression. It’s what we aim to do. You'll recognize us from the Internet. We recommend content more than six billion times a day, from the publishers, brands and people we think you’ll find most interesting and relevant to you. To learn more about us, visit outbrain.com
Keynote Speakers
CHRIS GARDNER ENTREPRENEUR, PHILANTHROPIST AND AUTHOR OF THE NEW YORK TIMES BESTSELLERS THE PURSUIT OF HAPPYNESS, A MEMOIR AND THE TRANSFORMATIONAL START WHERE YOU ARE: LESSONS IN GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE. Chris Gardner is the author of the 2006 autobiography, The Pursuit of Happyness, a New York Times and Washington Post #1 bestseller that has been translated into over forty languages. Gardner is also the inspiration for the acclaimed movie “The Pursuit of Happyness” for which Will Smith, starring as Gardner, received Golden Globe, Screen Actors Guild and Academy Award nominations for his performance. Gardner’s second bestselling book, Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be, was published in May 2009.When a series of adverse circumstances in the early 1980’s left Gardner homeless and the sole guardian of his toddler son he climbed the financial industry ladder from the very bottom.
MICHAEL HAFER SVP, GLOBAL CRM, LOYALTY AND SOCIAL MEDIA, WESTERN UNION Mike Hafer currently serves as Senior Vice President, Global CRM, Loyalty and Social Media. In this role, Mike leads a global team that works every day to help strengthen our customer relationships across multiple channels and touchpoints while managing and leveraging Western Union’s market leading membership program as a key asset. Mike has been with Western Union for 12 years and has held multiple leadership roles including global management of the company’s stored value business as well as leading its U.S. domestic money-movement business. Prior to working at Western Union, Mike held multiple B2C and B2B marketing and product management roles.
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Keynote Speakers
RICH KYLBERG CHIEF MARKETING OFFICER, ARROW ELECTRONICS Rich Kylberg serves as the senior-most corporate marketing and communications executive for Arrow Electronics (Fortune 138, NYSE: ARW), reporting directly to the CEO. In this capacity, his spheres of influence include global branding, internal communications, media/public relations, events, government relations, and corporate social responsibility. Prior to joining Arrow at the end of 2010, Rich spent 20 entrepreneurial years as president of CCA, Inc., managing an owned-and-operated group of radio stations around the United States. He is a five-time Ironman finisher, and was a qualifying member of Team USA for long course triathlon. He has served on over 15 not-for-profit boards; currently the Colorado Symphony Orchestra, the Metro Denver Chamber of Commerce, and the Colorado Office of Economic Development IT Advisory Council. Rich holds a Bachelor of Arts degree from Stanford University, where he double-majored in English and communication. He also holds a Master of Business Administration from Harvard Business School.
ANNE MCCARTHY FOUNDER AND PRESIDENT, WESTMEATH Anne has spent more than 30 years in corporate communications serving Fortune 500 companies in the U.S., Europe and Asia across a variety of industry segments including technology, financial services, health care, engineering and consumer packaged goods. She has lived in Amsterdam, Boston, Chicago, London, New York, Philadelphia and Tokyo. She is now based in Denver and taps into her global network to serve Westmeath’s clients. In 2010, she founded Westmeath Global Communications, a virtual consulting firm, which offers services that help organizations accelerate performance. Westmeath offers four complementary marketing and communications services: advisory services, strategic plans, performance diagnostics and engagement services. Areas of focus include issues/ crisis management, brand and reputation management, messaging/positioning, employee communications, change management, corporate social responsibility and customer engagement. Named after the county where her maternal grandmother was born, Westmeath relies on a “best practices” methodology and a virtual team that is both experienced and committed to advancing our clients’ agenda. Simply put, Westmeath takes the mystery out of business communications and builds programs that are tied to the business results. 16
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Keynote Speakers
KARL MILLER DIRECTOR DIGITAL STRATEGY, THE KELLOGG COMPANY As Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Special K, Pringles, Cheez-It, Keebler, Eggo and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the impact of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing and led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.
JENNIFER RAMIREZ VICE PRESIDENT, GLOBAL CUSTOMER EXPERIENCE, WESTERN UNION Jennifer Ramirez leads Global Customer Experience Transformation for The Western Union Company. In this role, Jennifer oversees the charge of building stronger relationships with the hundreds of millions of people and businesses that use Western Union’s services every day. She is responsible for developing the organization’s multi-year customer experience strategy and transformation initiatives, and for driving the optimal customer and Agent experience across all channels and touchpoints in 200 countries and territories. Based at Western Union’s global headquarters in Englewood, Colo., Ramirez has held various leadership roles with Western Union and former parent company First Data for 15 years. Key leadership roles have included product management, channel management, product delivery, new product development, strategy and large-scale program management. She holds a bachelor’s degree in Psychology from Florida State University and a master’s degree in Behavioral Psychology from the University of Kansas.
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Keynote Speakers
CHRIS RUSZKOWSKI VP OF ADVERTISING & MARKETING, QUIZNOS Chris has led advertising and marketing initiatives at Quiznos since 2007. He oversees the brand’s positioning while maximizing strategies for all consumer-facing efforts including television advertising, in-store experience, local store marketing and digital/social communications. Chris started his advertising career in Chicago at McCann Erikson while also spending time at Frankel, Barnhart/CMI and McClain Finlon Advertising agencies. He has nearly twenty years of experience working on national brands including Frito Lay, United States Post Office, Visa, Qwest, Winter Park Resort and Breckenridge Resort prior to joining the Quiznos team. He currently lives in Littleton, Colorado with his wife and four boys.
RYAN TAKETA PRODUCT MARKETING MANAGER, NETBASE SOLUTIONS, INC. Ryan Taketa is a Product Marketing Manager for NetBase. At NetBase, Ryan focuses on successful field collaboration and educating the team on new product releases and changes in the social media landscape. Prior to joining NetBase, Ryan was a Product Marketing Engineer at Texas Instruments.
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Agenda FRIDAY, JANUARY 22, 2016 CONTENT MARKETING - DENVER 8:45 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship Event Chair: Diane Scott, Chief Marketing Officer, Western Union
8:55 am
OPENING REMARKS Diane Scott, Chief Marketing Officer, Western Union
9:00 am
OPENING KEYNOTE – BRAND RELAUNCH STORY
Michael Hafer, SVP, Global CRM, Loyalty and Social Media, Western Union
9:25 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Matt Farrell, Chief Marketing Officer, USA Swimming Michael Hafer, SVP, Global CRM, Loyalty and Social Media, Western Union Anne McCarthy, Founder and President, Westmeath Karl Miller, Director Digital Strategy, The Kellogg Company
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Agenda 10:00 am KEYNOTE – QUIZNOS CASE STUDY: ENGAGING THE MILLENNIAL MALE TARGET AUDIENCE WITH OUR OWN BRANDED CONTENT ON TOASTY.TV Chris Ruszkowski, VP of Advertising & Marketing, Quiznos Traditional marketing is no longer as effective as it once was as younger consumers have become more selective with the brands they allow into their lives. Today consumers are more interested than ever in content that is relevant to their lifestyles. Quiznos committed to a digital strategy aimed at the hard to reach young adult male audience and launched Toasty.TV.
Toasty.TV is where Quiznos and culture collide. It serves as a virtual home to engaging content around comedy, music and even action sports. Toasty.TV allowed Quiznos to connect to it’s audience with fun and on-trend content that fits naturally into their lifestyle and online habits. Go behind the scenes with Quiznos VP of Advertising / Marketing, Chris Ruszkowski and get an inside perspective on the development , content and success of Toasty.TV.
10:20 am NETWORKING BREAK 10:35 am KEYNOTE Brandon Bergmark, Vice President, West Coast, Outbrain
10:55 am SUCCESS STORY – SHARING YOUR STORY IN A CLUTTERED MARKETPLACE Anne McCarthy, Founder and President, Westmeath
11:15 am
BRANDS AS EDITORS Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Kevin Darst, Digital Manager, New Belgium Brewing Company CONTINUED ON PAGE 22 www.Brand-Innovators.com
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Agenda Stephanie Krause, VP Marketing, HuHut Mongolian Grill Garth Sundem, Senior Communications Manager, Colorado Cancer Center
11:45 am
THE ROI OF CONTENT MARKETING (AND HOW DO YOU KNOW?) Kevin Darst, Digital Manager, New Belgium Brewing Company So you’re using content marketing and collecting all sorts of analytics (you’re doing that, right?), but how do you know it’s working? This session looks at how New Belgium Brewing, one of the nation’s leading craft beer brands, gauges success, and – more importantly – how it adjusts to what it finds.
12:00 pm POV - GET MORE ENGAGEMENT USING SOCIAL DATA Ryan Taketa, Product Marketing Manager, NetBase Join Ryan from NetBase, as he shares how social media can give marketers the ability to understand their audience, drive real value, and make their marketing more successful.
12:15 pm
BLOWFISH MARKETING: GETTING ATTENTION AS A SMALL FISH IN A BIG POND Matt Farrell, Chief Marketing Officer, USA Swimming Lessons observed and learned from a non-profit organization that is swimming in the same sports waters as the NFL, NBA, World Cup and more. Creating attention, riding the Olympic wave and making our own waves to get kids and families involved in youth sports.
12:40 pm LUNCH 1:25 pm
SUCCESS STORY Andy Begal, SVP, New Business Development, Tongal
1:45 pm
KEYNOTE Rich Kylberg, Chief Marketing Officer, Arrow Electronics
2:00 pm
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DRIVING SALIENCE THROUGH CONTENT – A POP-TARTS CASE STUDY
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Agenda Karl Miller, Director Digital Strategy, The Kellogg Company This session will detail how Pop-Tarts earns the right to drive salience with teens and young adults with activations like Crazy Good Summer. It will cover the evolution of Pop-Tarts channel strategy and social content. Finishing with a thorough review of 2015’s program.
2:20 pm
SUCCESS STORY Jennifer Ramirez, Vice President, Global Customer Experience, Western Union
2:40 pm
NETWORKING BREAK
2:55 pm
PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests. Moderator: Jeremy Ostermiller, CEO, Altitude Digital Jared Harding, Director, Social & Digital, Kroenke Sports & Entertainment Jessica Mack, Social Media Manager, Otterbox Tim Kraus, Director of Interactive & Innovation, Quiznos Jennifer Ramirez, Vice President, Global Customer Experience, Western Union
3:30 pm
CLOSING KEYNOTE – SPIRITUAL GENETICS AND THE AMERICAN DREAM Chris Gardner, Entrepreneur, Philanthropist and Author of the New York Times bestsellers The Pursuit of Happyness, A Memoir and the transformational Start Where You Are: Lessons in Getting from Where You Are to Where You Want to Be.
4:30 pm
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BRAND INNOVATORS COCKTAIL RECEPTION
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Speakers BRANDON GUTMAN
Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
TIM KRAUS
Director of Interactive & Innovation, Quiznos
Tim Kraus is the Director of Interactive and Innovation for Quiznos. As the Director of Interactive, Tim manages the digital display, social, mobile, search and video advertising strategies for Quiznos consumer marketing. Tim also manages Quiznos SEO strategy, email marketing, loyalty development, online ordering and is the webmaster for Quiznos. com.
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JARED HARDING
Director, Social & Digital, Kroenke Sports & Entertainment In 2007, after completing his Master’s in English Literature and a three-year stint playing basketball overseas, Jared Harding parlayed two of his passions – sports and writing – into a job marketing Kroenke Sports & Entertainment’s sports teams. Three years later, Jared initiated the formation of a new digital and social media department, a group he’s led since 2010. Currently the Director of Social Media & Digital Marketing, Jared oversees digital content for the Denver Nuggets, Colorado Avalanche, Colorado Mammoth and other KSE-owned properties. In his spare time, Jared enjoys snowboarding, playing basketball, practicing yoga, and spending time with his wife and three daughters ages five and under.
STEPHANIE KRAUSE
VP Marketing, HuHut Mongolian Grill Stephanie Krause is Vice President of Marketing at HuHot Mongolian Grill, overseeing the marketing of a national restaurant company that has doubled to 53 restaurant locations and maintained average unit volumes during three recessionary years, 2010-2013. Prior to joining HuHot, Stephanie was Marketing Director at Quiznos, executing national marketing campaigns and deploying product and platform market tests for the 4,000-unit restaurant chain, from concept development through execution and post-analysis. Earlier in her career, as Senior Marketing Manager at Panera Bread, Stephanie managed local marketing for 11 bakery-cafes in Colorado through sales-driving initiatives, as well as grassroots efforts. Coors Brewing Company, MetLife and Enstrom’s are other brand’s with which she’s worked closely over the years.
Speakers JESSICA MACK Social Media Manager, Otterbox
For over 15 years Jessica has brought marketing expertise to large international brands, government agencies, and startups alike. Jessica has held positions within the marketing leadership teams and worked to build brand and product campaigns for companies such as General Motors, Raytheon, Westfield, DLA Piper, General Dynamics, LifeProof and OtterBox. She has served in an advisory role on marketing and communications strategy to the Australian Department of Defence, AirServices Australia, and several start-up companies. Jessica holds Bachelor degrees in Management, Marketing, and Photography in addition to a Masters in Marketing Communications and Information Systems. She is also currently studying a Masters in Fine Art and Illustration.
GARTH SUNDEM Senior Communications Manager, Colorado Cancer Center
As senior communications professional for the University of Colorado Cancer Center in Aurora, Colorado, Garth Sundem has written, published and managed the promotion of more than 200 science-themed blog posts, press releases and media pitches for a the NCI-designated Comprehensive Cancer Center ranked #15 in the country by U.S. News & World Report. Garth grew up on Bainbridge Island, a short ferry ride from Seattle, where his dad – a former President of the American Accounting Association – taught for 37 years in the University of Washington Business School. Garth graduated Magna Cum Laude from Cornell University with a pre-med/music degree. He lives in Boulder, CO with his wife, two kids and two Labradors.
MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1
Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 45-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to BrandInnovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
www.Brand-Innovators.com
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Advisory Board MADHUR AGGARWAL
SUSAN ALLEN
RYAN BONIFACINO
BONIN BOUGH
CHIEF OPERATING OFFICER, SAP DIGITAL, SAP
CHIEF MARKETING OFFICER AND SVP DIGITAL, ALEX AND ANI
CHIEF MEDIA AND ECOMMERCE OFFICER, MONDELĒZ INTERNATIONAL
DOUGLAS BUSK
PATRICK CASSIDY
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY
GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE
ERIN CAST
LASTON CHARRIEZ
VICE PRESIDENT, MARKETING GARNIER HAIR CARE, L’OREAL PARIS
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SENIOR DIRECTOR, BRAND MANAGEMENT, SCHWAN’S CONSUMER BRANDS
CHIEF PRODUCT OFFICER, DENVER MATTRESS COMPANY
TRACY CHAVEZ
CINDY CHEN
NATIONAL MEDIA DIRECTOR, JCPENNEY
GLOBAL HEAD OF ECOMMERCE, MONDELĒZ INTERNATIONAL
CHRIS CHESEBRO
MATT COLLERAN
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
US MARKETING DIRECTOR – GIRLS TOYS: LITTLEST PET SHOP FRANCHISE BRAND, FURBY, EASY BAKE OVEN, HASBRO
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Advisory Board DANIEL R. CLARKE
ERICK DICKENS
DIRECTOR OF INNOVATION, PERNOD RICARD USA
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
GEOFF COLON
PAM EL
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
CHIEF MARKETING OFFICER, NATIONAL BASKETBALL ASSOCIATION
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
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Advisory Board
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JOHN KOLLER
ROGER KOMAN
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICE PRESIDENT OF MEDIA AND MARKETING SERVICES, EGGLAND’S BEST
BOON LAI
VICTOR LEE
CHIEF MARKETING OFFICER, VP MARKETING, NOKIA TECHNOLOGIES
SVP DIGITAL BRAND MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
TRESSIE LIEBERMAN
FERNANDO MACHADO
VP, DIGITAL INNOVATION AND ON DEMAND, TACO BELL
SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION
KARL MILLER
ASHWIN NATHAN
DIRECTOR, DIGITAL STRATEGY KNA, KELLOGG COMPANY
SENIOR DIRECTOR, DIGITAL, E-COMMERCE AND D3 STUDIOS, PEPSICO
LEE NADLER
MARC PATRICK
MARKETING COMMUNICATIONS MANAGER, MINI USA
SENIOR BRAND DIRECTOR, NIKE EAST
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Advisory Board DEB RADCLIFF
BETH REILLY
SENIOR VP MARKETING, WEST MARINE
HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
MIKE SCAFIDI
UMANG SHAH
DIRECTOR, MARKETING TECHNOLOGY AND DIGITAL OPERATIONS, PEPSICO
GLOBAL DIRECTOR, DIGITAL MARKETING & INNOVATION, CAMBELL SOUP COMPANY
STEVE SOMMERS
DAVE SPINATO
VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR
GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL
JOHN STARKWEATHER
REID STEWART
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS PEPSI TRADEMARK, VICE PRESIDENT OF MARKETING, PEPSICO
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN
CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY
COLLIN T. WESTCOTT-PITT HEAD OF MARKETING, GLOBAL BRANDS & INNOVATION, AFRICA & MIDDLE EAST, HEINEKEN www.Brand-Innovators.com
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Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Marquee Sponsor
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of approximately 455,000 agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments.
Title Sponsors
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a worldclass collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York. www.Brand-Innovators.com
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Title Sponsors
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends.
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @Netbase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
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Title Sponsors
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.
Twitter is a global social networking platform that allows its users to send and read 140-character messages known as “tweets”. It enables registered users to read and post their tweets through the web, short message service (SMS), and mobile applications. As a global real-time communications platform, Twitter has more than 400 million monthly visitors and 255 million monthly active users around the world. Twitter’s active group of registered members includes World leaders, major athletes, star performers, news organizations, and entertainment outlets. It is currently available in more 35 languages.
www.Brand-Innovators.com
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Premier Sponsors
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results.
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www.Brand-Innovators.com
Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com