DIA SUMMIT
SOCIAL ME
BRANDS DRIVE CONSUMER ENGAGEMENT
CONSUMER
BRANDS
HOSTED BY
FEBRUARY 25, 2016 | NEW YORK
MOBILIZING THE FUTURE Consumers and creators are connecting like never
before through AOL’s mobile-first and video-centric capabilities marketplaces. From go90 to Huffington Post, from Emmy nominations to Pulitzers, our global brands enhance your world. At AOL, the future is happening right now—and it’s magnificently mobile.
©2016 AOL Inc. All rights reserved.
Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Pearl Tam
Chief Content Officer
Program Director
Maria Sekar
Lindsey Aliksanyan
Program Director
Lucy Handley
Program Director
Marketing Manager, Head of CRM
Regina Dowdell
Director of Marketing
What’s Inside VIP SPEAKERS ................................................................. 5 AGENDA ............................................................................. 21 SPEAKERS ........................................................................ 27 ADVISORY BOARD ........................................................... 34 STRATEGIC ADVISORS .................................................... 38 SPONSORS ...................................................................... 39
3
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Unlock Your Brand Code. Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.
New York • Atlanta • Boston • Chicago • Dallas • Detroit • Los Angeles • San Francisco dstillery.com
Host
TED RUBIN Strategic Advisor, Acting Chief Marketing Officer, Brand Innovators, and author of Return on Relationship @TedRubin Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015.
5
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Event Chairperson
SPENCER ANTE Editorial Director & VP Edelman Creative Newsroom, Edelman Spencer is building a global group that creates and executes editorial strategies for the firm’s clients to achieve strategic marketing, communications and business objectives. Spencer brings 20 years of experience in newspapers, magazines, video, and books, as well as deep expertise in digital, social and mobile media. Before Edelman, Spencer was an award-winning journalist who most recently worked at The Wall Street Journal as a Senior Special Writer on its technology team, and as a Deputy Bureau Chief for the Journal’s largest bureau responsible for business coverage. In 2012, he was part of a team of journalists nominated for Pulitzer Prize in explanatory reporting for a series on privacy in the digital age, which won the 2011 Sigma Delta Chi Award for Public Service Journalism. Prior to that he worked for BusinessWeek, TheStreet.com, Wired and Netscape. He is a LinkedIn Influencer and author of Creative Capital: Georges Doriot and the Birth of Venture Capital.
7
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Keynote Speakers
DAN BARNHARDT DIRECTOR, GLOBAL COMMUNICATIONS, INFOR, DYNAMIC SIGNAL Dan Barnhardt currently leads global communications for Infor, the world’s first industry cloud company with almost $3 billion in revenue and customers in more than 200 countries and territories. Prior to joining Infor in 2010, Dan served as Senior Account Executive at Wunderkind Public Relations. Dan has a BA in Economics from Vanderbilt Universilty.
KAITLIN BARTON DIRECTOR OF MARKETING, CALIFIA FARMS Kaitlin Barton is Director of Marketing for Califia Farms, which is one of the fastest growing, and most innovative, natural beverage companies in the United States. As part of the Califia Farms team since 2012, Kaitlin has been instrumental in driving and implementing communications, marketing and social media initiatives that have helped the Company, which has introduced over 50 SKUS during her tenure, dramatically grow market share for its premium Almondmilks, ready-to-drink Cold Brew Iced Coffees, and Aguas Frescas, and become one of the most recognized, iconic and award-winning brands in the alternative dairy category. Kaitlin joined Califia Farms from Coca Cola where she served in the North America Public Affairs and Communications organization, overseeing editorial and production processes for digital employee communications. A graduate of Emory University, Kaitlin was the recipient of non-profit ThinkImpact’s Global Development Fellowship in social entrepreneurship. As part of the fellowship, she created a self-sustaining Microfinance Organization in the rural village of Utah in South Africa.
9
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote Speakers
BEN BLAKESLEY SENIOR MANAGER, GLOBAL SOCIAL MEDIA, REEBOK Ben Blakesley, author of Get Social: A Practical Guide to Using Social Media for Business, and co-founder of Community Manager Recharge social media conference, has been working in social for over a decade, spanning industries from music to finance to sports apparel and many in between. One of those “I’ll sleep when I’m dead” kind of guys, Ben lives and breathes social and thrives on making connections and making a difference. Now leading social media for Reebok, he lives in the Boston suburbs with his wonderful and socially adept wife, Lauryn, and their three children.
CHRIS BROWN DIRECTOR OF CLIENT SERVICES, SNAPS
Chris Brown is the Director of Product Marketing at Snaps. He has over eight years of social media and digital strategy experience – having worked at agencies such as GroupM, Grey, and The Barbarian Group. Chris has won multiple awards throughout his career and has worked with hundreds of brands, including: Unilever, P&G, McDonalds, Burger King, Kim Kardashian, Pepsi, Coca-Cola, Darden Restaurants, Canon, Bacardi, and many more. He joined Snaps, the first Brand Marketing Platform for Mobile Messaging, in June of 2015 where he leads client strategy and marketing.
11
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
YOU ARE WHAT YOU RECOMMEND.
ended by Recomm
Five simple words of personal expression. It’s what we aim to do. You'll recognize us from the Internet. We recommend content more than six billion times a day, from the publishers, brands and people we think you’ll find most interesting and relevant to you. To learn more about us, visit outbrain.com
Keynote Speakers
TAMI CANNIZZARO HEAD OF MARKETING, EBAY ENTERPRISE, EBAY
Tami Cannizzaro is the Head of Marketing for eBay Enterprise. Previously she was Vice President of Marketing at IBM where she led several initiatives for the company including Social Business, Smarter Commerce and Cloud computing. She has her MBA from the NYU Stern School of Business. Tami speaks internationally on the topics of Digital Marketing, Social Media and Content Marketing. She writes a blog for marketers digitalageofmarketing.com.
SEAN CHAUHAN CONTENT MARKETING MANAGER, NETBASE
Sean Chauhan joined NetBase in November 2015 as a content marketer. He received his B.A. in Spanish from the University of Florida and his M.A. from the University of Michigan in South Asian Studies. Prior to NetBase, Sean was an analytics manager at an agency where he was responsible for influencer analyses and LATAM analytics. He also worked as a government contractor focusing on Indian social media and cultural translation. Outside of the office, Sean works with South Asian Bay Area queer groups to plan cultural events and advocate for human rights. His passions include language learning, taco consumption, and San Francisco neighborhood exploration.
13
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote Speakers
JEANNIE CHU VICE PRESIDENT, SOCIAL MEDIA, CONTENT & DIGITAL MARKETING, AMERICAN EXPRESS After starting her career agency side, Jeannie joined the Global Media Team at American Express in 2007 leading holistic communications channel planning, media strategy and communications measurement across a variety of businesses (International Brand, Sponsorship, US Consumer, Small Business, Delta, Starwood, Consumer Travel Network, etc). Notable projects included the launch of OPEN Small Business’s first content series, including the development of OPENForum, supporting the American Express Unstaged concert series and the launches various digital partnerships (Twitter, FourSquare, Xbox, etc). As content development became a clear passion, Jeannie moved to the international Brand, Marketing & Communications team, where she supported the development of brand and social content that stretches across 160+ markets around the world. Last year, Jeannie moved into the role of Vice President working to support the brand and business with content, focusing on social channels, in the US & internationally.
GEORGE FAULKNER SOCIAL BRAND MARKETING, IBM In his first decade with IBM George has held various roles in media research, internal communications, and external relations working from corporate offices in Armonk, NY. He has participated in many print and web projects throughout his time with the company and helped shape IBM’s social media initiatives and strategies as they were developing. Over the past 10 years, he has held a number of positions in social leadership within marketing and communications. George is now the global lead for social brand marketing with a focus on engagement, interactions and branded content, which includes overseeing their enterprise social strategy, social brand channel strategy, and social content strategy. This work is based out of the IBM Studio in NYC. He is a retired professional musician who continues to dabble in writing, recording and occasionally releasing music through his small record label, Bolt Records.
15
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote Speakers
EDLYNNE LARYEA SOCIAL MEDIA LEAD, WORLDWIDE DIGITAL CENTER OF EXCELLENCE, JOHNSON & JOHNSON Edlynne works with large organizations to help them make sense of emerging technology and what ‘the kids are up to these days.’ As a classically trained marketer and former strategy consultant, she relies on her past experience to help focus on the platforms and programs that are most connected to actual results. Edlynne has helped launched the social presences of more than 30 brands and she is currently a part of the Johnson and Johnson Worldwide Digital Center of Excellence. In addition to being a proud Canadian, she’s also the person you call when you want a recommendation for somewhere to have dinner.
NICOLE PORTWOOD VP BRAND MARKETING, TITO’S VODKA Nicole Portwood is Vice President of Brand Marketing at Tito’s Handmade Vodka in Austin Texas, and has been in spirits marketing for over 15 years. Prior to her role at Tito’s, she studied theatre and philosophy in college, and lived in New York for 10 years working on brands such as Jack Daniels, Grey Goose, and Bombay Sapphire. Life with Tito’s is the most incredible professional experience she’s ever had, and she cannot imagine working anywhere else. Nicole and her husband have two children and own a pizza place where everything on the menu is named after Greek mythological creatures.
17
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com
Keynote Speakers
TED TAGALAKIS DIRECTOR OF MARKETING SCIENCE AND DIGITAL/ SOCIAL STRATEGY, AMES SCULLIN O’HAIRE ADVERTISING Ted is the Director of Marketing Science and Digital/Social Strategy for Atlanta, GA based Ames Scullin O’Haire Advertising. As a leader in social intelligence and data driven strategy, Ted utilizes the most current methods and techniques in mining social and digital data to formulate and execute smart crossplatform strategies for brands. Brand experience clients include Proctor and Gamble, Walmart, Coca Cola, Georgia Aquarium, Mitsubishi, Verizon, IHG, and General Electric. Originally from Chicago, Ted is an alumnus of the University of Florida and is pursuing a Master’s Degree in Data Analytics.
19
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Snaps is the ďŹ rst end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs.
Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile. www.makesnaps.com
Agenda 8:00 am
THURSDAY, FEBRUARY 25, 2016 SOCIAL MEDIA - NEW YORK BREAKFAST
8:45 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Pearl Tam, Program Director, Brand Innovators Event Chairperson: Spencer Ante, Editorial Director & VP Edelman Creative Newsroom, Edelman Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship
9:00 am
KEYNOTE - CATCHING CONSUMERS IN-STREAM: LEVERAGING CONSUMER BEHAVIOR TO BUILD BETTER CREATIVE Jeannie Chu, Vice President, Social Media, Content & Digital Marketing, American Express As social continues to mature, we have the opportunity to use consumer behavior to adapt and evolve creative.
9:25 am
UNLEASHING THE POWER OF SOCIAL MEDIA The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date.For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands. How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best. Christine Espinoza, Associate Director, Global Social Strategy, Starwood Hotels & Resorts Worldwide
21
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda Edwin Bragg, Vice President of Marketing and Communications, Shake Shack Fiona Boyce, Director of Social Media & Brand Content, Commune Hotels & Resorts Josh Karpf, Director, Social Marketing, Spotify
10:00 am CONNECTING WITH CONTENT As Facebook marketing expert Mari Smith recently stated, “Content may be king, but engagement is Queen.” Authentic, original content enables brands to build trust with their consumers. The holy grail of content marketing, however, is to make it so compelling and engaging that consumers not only engage, but share it vis-à-vis social media — Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIn, etc. — with their friends and families. How can you make meaningful emotional connections with content? What makes consumers want to share content? What are the secrets of winning with content? You heard it here first. Now tell a friend. Moderator: Kate Garofalini, Director of Marketing, Dstillery Spencer Ante, Editorial Director & VP Edelman Creative Newsroom, Edelman Ben Butler, Global Content Director, Stella Artois, Anheuser-Busch InBev Kim Kyaw, Head of Digital, Social & CRM, Jaguar Land Rover North America Nilay Shah, Director, Digital & Social Media, New York Football Giants
10:35 am SUCCESS STORY NetBase
10:55 am NETWORKING BREAK 11:15 am
LEVERAGING CONSUMER GENERATED CONTENT AND THE NEXT WAVE OF BRAND EXPERIENCE Social media is transforming how consumers interact with brands and express their “brand enthusiasm.” Nowhere is this more evident than in the proliferation of user generated content — including pictures and video — featuring consumers sharing their experiences with their favorite products and brands. How are brands capturing these images and encouraging consumers to continue to post? How are brands driving sales though this new channel? Do these types of consumer “endorsements represent the next wave of marketing in the digital era? Move over Spielberg and make room for the next generation of film makers! Kaitlin Barton, Director of Marketing, Califia Farms
22
Get Social: @Brand_Innovator #bisummit
Agenda Ashley Butler, Social Media Strategist, Chobani Beatriz Fernandez, Social Media/eCommerce Marketing Manager, Hyatt Union Square New York Shannon Otto, Manager, Global Social Media, Clinique Alana Visconti, Social Media Manager, Hello Products
11:50 am
SUCCESS STORY Chris Brown, Director of Product Marketing, Snaps
12:00 pm TAPPING THE SOCIAL DATA GOLD MINE The growing gold mine of new consumer data made accessible to marketers through an ever increasing array of social networks — Facebook, Twitter, Tumblr, Pinterest, Instagram, Snapchat, Whisper, Vine — is supposed to be a treasure trove of insights to make marketers smarter and marketing more effective. But successfully making use of that data first means answering a lot of questions, like what data matters and what you want to do with it, and building new teams with the right skill sets, including data scientists, analysts, engineers and creatives. It’s not just about tracking and metrics either; as marketers really listen to what consumers are saying, that data can be used to inform offline and online creative, content development, and messaging strategy. This panel will explore the intersection of social + data and how top tier brands and marketers have tackled these challenges to gain new insights into their consumers to personalize messaging, inform their creative and content marketing strategies, measure the impact of social, and use a combination of paid and earned media to take their efforts to the next level. Moderator: Whitney Hillyer, Senior Director, Customer Success, Bitly Edlynne Laryea, Social Media Lead, Worldwide Digital Center of Excellence, Johnson & Johnson Richard Ng, Senior Vice President, Insights and Intelligence, Edelman Christina Savvas, Marketing Director, Global Advertising & Brand Management, Social Content and Digital Brand, American Express Nancy Warman, Senior Director, Digital & Social Media Marketing, SAP
12:35 pm KEYNOTE – BEYOND THE LIKE: CREATING TRULY REMARKABLE SOCIAL MEDIA EXPERIENCES TO STAND OUT FROM THE CROWD Ben Blakesley, Senior Manager, Global Social Media, Reebok www.Brand-Innovators.com
23
Agenda Social media marketing has matured. Creating great content and building relationships with consumers online is as important as ever, but it’s no longer novel to be on social platforms. It takes more to break through and get noticed by your audience in an effort to compete for their attention and build those valuable relationships.
1:00 pm
LUNCH
1:40 pm
KEYNOTE - MY PRESENTATION IS MY RESOLUTIONS FOR 2016 Edlynne Laryea, Social Media Lead, Worldwide Digital Center of Excellence, Johnson & Johnson
2:05 pm
RETHINKING INTERNAL COMMUNICATIONS IN AGE OF SOCIAL High-performing organizations make internal communications and Employee Advocacy a priority. They know an informed and engaged workforce makes for a more successful organization, which creates a culture of advocacy. Dan Barnhardt, Director of Global Communications at Infor, will share the success of their Employee Advocacy program, which is generating new business and creating a shift in internal communications and employee engagement for the company. Jordan Shultz, VP Sales, Dynamic Signal Dan Barnhardt, Director, Global Communications, Infor, Dynamic Signal
2:30 pm
KEYNOTE – SELLING VERSUS SHARING Kaitlin Barton, Director of Marketing, Califia Farms The distance between us and our consumers with a computer in between is a lot smaller when we make sure that we’re a good friend. Over Califia Farms’ three-year journey on social media, we’ve prioritized being human, being funny, and being accessible – not selling, because your friends aren’t selling to you online, they’re sharing their lives with you. They’re sharing their ups and downs, their big events, their stories – and that’s our guiding light as a brand committed to sharing the digital love in innovative ways.
2:55 pm
NAVIGATING SOCIAL MEDIA IN THE AGE OF PAY-TO-PLAY Marketers have known for some time that organic reach is increasingly limited on social media and that their brands have to pay up if they want to engage with their target audience. But is organic social reach really dead? Much of the upset has been fueled by Forrester research from October 2013, which began by saying
24
Get Social: @Brand_Innovator #bisummit
Agenda that “Facebook is failing marketers” because it creates less business value than any other digital marketing opportunity. It came as no surprise then that this is the year Facebook transitioned to a pay-to-play model. So, how can brands avoid being crowded out of social platforms as algorithms give more and more priority to paid content? It’s the experience and the content that count. Affinity, advocacy and action – these outcomes cannot be bought, rather they are interactions that are earned. Hear perspectives from the experts as they debate the fundamental marketing challenges presented by social media, whether they’re changing in the age of pay-to-play, and the role organic content still plays in the evolving social ecosystem. Moderator: Pete Borum, CEO, Reelio Efrain Ayala, Senior Social Media & Mobile Manager, RB Keith Gormley, Director, Social Media Management, Prudential Financial Morgan Greco, Vice President, Social Media and Fan Engagement, A+E Networks Kimberly Konstant, Senior Director, Brand Engagement, Sundial Brands Beth Reilly, Head of Global Consumer Engagement at Motorola
3:20 pm
NETWORKING BREAK
3:40 pm
KEYNOTE – THE TOTAL BRAND EXPERIENCE: A 360º APPROACH TO INTEGRATING SOCIAL MEDIA INTO CAMPAIGN STRATEGY Nicole Portwood, VP Brand Marketing, Tito’s Vodka Social media is not a standalone consideration when mapping the fan experience. It’s part of the complex, cohesive journey consumers take when they engage with your brand. Closing the loop and paying off their investment in brand experiences is vital to maintaining relationships and the sense of delight core to the development of true brand loyalty.
4:05 pm
KEYNOTE - “THE NEW RULES OF ENGAGEMENT - HOW DIGITAL MARKETERS MUST EVOLVE.” Tami Cannizzaro, Head of Marketing, eBay Enterprise, eBay Many marketing organizations are reluctant to change and have not kept pace with the dramatic change in customer buying habits. On the whole we still spend the bulk of our budgets on product marketing, traditional media and trade show events despite a dramatic change in how consumers build brand perception and find a path to purchase. Today’s consumer relies on their peer network to make connections and less on branded messages directed at the consumer. How in this www.Brand-Innovators.com
25
Agenda new world can marketers connect in a meaningful way and embrace digital and social media to build real connections and drive revenue.
4:30 pm
KEYNOTE - TRUE CONFESSIONS George Faulkner, Social Brand Marketing, IBM George Faulkner - global Social Brand Marketing Lead for IBM - will discuss interesting realities uncovered in the IBM social brand marketing space in 2015. What did the company do to address these? With a firm belief in the power of organic social, deep standards, guidelines, and strategic programs, and that IBM is best experienced through the IBMer, you would think overseeing the IBM social footprint and driving engagement would be fairly straightforward work. Add to that the fact that all meaningful social performance data is public, what’s the problem here? George will lay out a few 2015 discoveries and openly discuss actions taken as a result.
5:00 pm
BRAND INNOVATORS COCKTAIL RECEPTION
www.Brand-Innovators.com
26
Speakers EFRAIN AYALA
Senior Social Media & Mobile Manager, RB
Efrain Ayala is the practice lead for social and mobile strategy at RB leading initiatives for brands such as Lysol, Mucinex, KY, Air Wick, Clearasil and the rest of the RB portfolio. Previously, he lead digital and social strategy for the Chicago office of Ogilvy & Mather’s largest account, SC Johnson. His varied background in PR, Media, Social and Digital enables him to consistently deliver effective solutions within integrated marketing campaigns for brands and businesses. Efrain has also led global social media programs for The Pampered Chef, established the international reputation management structure. Efrain takes his experience and knowledge to give back by regularly appearing as a guest lecturer covering Social Media and as an advisory board member of the business school at his alma mater.
FIONA BOYCE
Director of Social Media & Brand Content, Commune Hotels & Resorts Fiona Boyce is an award-winning Digital Content Marketer with experience in digital and social media strategy and execution. Fiona has worked in social media for over 9 years both on the social media earned agency and currently leads all social media & digital marketing efforts for Commune Hotels + Resorts (comprised of Thompson Hotels, Joie de Vivre Hotels, & tommie Hotels) at a global brand level.
27
Get Social: @Brand_Innovator #bisummit
PETE BORUM CEO, Reelio
Prior to cofounding Reelio, Pete was the Director of Communications at Revstone, where he led the brand consolidation of 18 portfolio companies in 4 countries. Before that, he founded Aspirént, a strategic consulting firm. Originally from a small farm town in Kentucky, Pete has a BA from Stanford University, and an MBA from the Wharton School of Business.
EDWIN BRAGG
Vice President of Marketing and Communications, Shake Shack Edwin oversees the marketing, branding, events, advertising, social media, and communications for Shake Shack. The critically acclaimed, modern day “roadside” burger stand is known for its delicious burgers and frozen custard, and has earned a cult-like following around the world. Before joining Shake Shack, Edwin was the Marketing Director for GQ magazine at Condé Nast for nine years, where he led its brand strategies, marketing and research initiatives. A graduate of Tulane University, Edwin holds an MBA in Marketing from Georgia State University. The Shake Shack marketing team has won several awards including the Restaurant Social Media Index “Small Brand of the Year” award in 2013, “Fast Casual Digital Brand of the Year” award in 2014, and the Halo Award for “Best Social Service Campaign” at the Cause Marketing Forum in 2014. The brand ranked #5 on the 2015 Fast Casual Top 100 Movers & Shakers.
Speakers ASHLEY BUTLER Social Media Strategist, Chobani
As Social Media Strategist for Chobani, America’s No.1-selling Greek Yogurt brand, Ashley Butler has been around for most of the brand’s meteoric rise. The brand launched its social presence five years ago, and around that time Ashley took on the role as Customer Loyalty Specialist. In four years time, she’s helped the brand grow from 10,000 to hundreds of thousands of fans online. In her current role, Ashley oversees Chobani’s social community management, campaigns, content and influencer relationships. As a millennial herself, Ashley filters, guides, and maintains creative and relevant communications from Chobani to fans. Prior to Chobani, Ashley studied Sociology at St. Mary’s College of Maryland. She hails from Central New York and currently lives in Brooklyn, NY.
CHRISTINE ESPINOZA
Associate Director, Global Social Strategy, Starwood Hotels & Resorts Worldwide @Christy1444 Christine Espinoza leads global brand social strategy across Starwood Hotels & Resorts’ 9 hotel brands and SPG. From customer service to community management, event activation to blogger outreach, digital integration to analytics, working in Social Media satisfies Christine’s desire to always be learning new things, which is why she loves it. Prior to Starwood, Christine was at Ogilvy & Mather, working in digital media and helping to kickstart the agency’s global mobile practice.
BEN BUTLER
Global Content Director, Stella Artois, AnheuserBusch InBev Butler has been a brand builder for over 12 years. He cut his teeth as an agency strategist and planner across a spectrum of agencies including McCann, Razorfish, and TBWA/Media Arts Lab, helping to reinspire the US Army at the height of the Irag war, redefine Verizon;s network reliability advantage in a new era of mobile data, challenge the world to the battle of Ritz toppings, and remind the world of the iPhone’s impact in a period of intense new smartphone competition. In 2014, Butler made the switch to the client side at AB InBev, where he now leads global campaigns and always on digital content for Stella Artois. Most recently he launched ‘Buy a Lady a Drink’, the brand’s first ever social cause campaign and partnership with leading water NGO Water.org in which limited edition Stella Artois chalices are sold, each providing 5 years of clean water each to a person in the developing world.
BEATRIZ FERNANDEZ
Social Media/eCommerce Marketing Manager, Hyatt Union Square New York Prior to managing Hyatt Union Square’s social media presence and ecommerce business, Beatriz helped open and grow brand awareness via guerilla marketing for two of the city’s SoulCycle studios. Having started her career in the tourism industry with LAN Airlines, a luxury South American airline, much of Beatriz’s focus is in creating and growing brand awareness via strategic niche partnerships and relationship building with the end consumer. In her current role, Beatriz oversees Hyatt Union Square’s social community management, campaigns, content, partner and influencer relationships, ecommerce business and public relations. Beatriz studied Travel and Tourism Management at Florida International University in Miami, FL, and currently resides in Brooklyn, NY.
www.Brand-Innovators.com
28
Speakers KATE GAROFALINI Director of Marketing, Dstillery
Kate Garofalini is Director of Marketing for Dstillery, a leader in adtech that connects brands with their best audiences. She oversees marketing, branding, events, advertising, social media, and communications. Over the past year at Dstillery, she’s lead the company through a new brand identity and communications strategy that redefined their position in-market and introduced coverage across major publications including USA Today, Forbes, AdAge and the like. As a strategic marketer with proven success in the digital space, Kate’s experience spans across various industries including technology, publishing, fitness and luxury retail. Prior to her time at Dstillery, she was at Equinox Fitness where she was responsible for their global media program. Kate also sits on the board of United Women in Business, overseeing digital initiatives to grow the NYC’s presence, encouraging women to continually learn and achieve.
MORGAN GRECO
Vice President, Social Media and Fan Engagement, A+E Networks Morgan Greco is the Vice President of Social Media & Fan Engagement for A&E, HISTORY and H2. Morgan and her team are responsible for A&E’s social media efforts surrounding cable mega-hits such as Vikings, Bates Motel, Pawn Stars and Duck Dynasty. The team works to empower uberfans to share their love for A&E’s content. During her tenure which began in February 2013, social media fan growth and interaction more than doubled. In addition to her work at A&E, Morgan implemented launch strategies for the FYI Network and revamped the social strategy for LMN. Moreover, Morgan makes introductions and facilitates relationships with cutting edge social media companies on behalf of the internal social media teams at A&E®, FYI™, HISTORY®, H2®, Lifetime® and LMN®, ensuring that A+E Networks stays at the forefront of the social media space.
29
Get Social: @Brand_Innovator #bisummit
KEITH GORMLEY Director, Social Media Management, Prudential Financial
Keith Gormley is the Director of Social Media for Prudential, where he has managed the brand social media program since December, 2012. A graduate of Emerson College (B.A) in Boston and Pepperdine University (M.A.) in California, Keith has helped brands large and small over his 10+ year career to use both traditional and new media to connect with audiences and reach their business goals. He’s also a new dad, trying his best to raise a Patriots fan in New York City.
BRANDON GUTMAN
Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
Speakers WHITNEY HILLYER Senior Director, Customer Success, Bitly
Whitney Hillyer is the Sr. Director of Customer Success at Bitly, a link management platform that leverages the power of the link to offer marketers comprehensive insights into the customer journey across all channels. An expert with a deep understanding of the marketing technology landscape, Whitney has more than five years of experience leading SaaS customer success and client services teams. Currently, her team manages more than 1,200 companies globally, including 23 of Forbes’ top 25 brands, and oversees every aspect of the customer lifecycle, including onboarding and product adoption, as well as account retentions and expansion.
KIMBERLY KONSTANT
Senior Director, Brand Engagement, Sundial Brands Kimberly Konstant is a Senior Director of Brand Engagement at Sundial Brands overseeing integrated media (advertising and social media). She has had a longstanding career in the Digital and Social Media space, specializing in the development of full-scale communications programs for global brand portfolios. She has been charged with leading the efforts in elevating, across an organization, the strategic nature of digital marketing and digital media and providing more clear understanding of how digital effectiveness can positively impact businesses and successfully grow brands. She has many notable assignments under her tenure in Digital but most recently with the launch of the global positioning and re-launch of Aquaphor to currently designing the build out of a large-scale digital and media presence for SheaMoisture.
JOSH KARPF
Director, Social Marketing, Spotify
Joshua Karpf is Director, Social Marketing at Spotify, an award winning music-streaming service. His team is charged with driving social engagement strategy and activating the company’s millions of fans and followers online. Prior to Spotify, Josh spent six years at PepsiCo where he led digital and social strategy. His work included the launch of Gatorade Mission Control, the industry’s first “always on” digital and social command center and PepsiCo10, a tech incubator that connected the company with cutting edge digital and mobile start-ups. Previously, Josh spent six years at GE in digital, helping to develop the company’s first digital and social campaigns and programs. He sits on the boards of The Shorty Awards and Social Media Week.
KIM KYAW
Head of Digital, Social & CRM, Jaguar Land Rover North America Kim Kyaw is Head of Digital, Social & CRM for Jaguar Land Rover North America. She is responsible for both Jaguar & Land Rover brands’ communications including content, digital advertising, email marketing, direct mail, paid media, social media, websites, apps & analytics. Previously, Ms. Kyaw was at Toyota Motor Sales, U.S.A., Inc. where she was responsible for the company’s digital media strategy and planning for general and multicultural markets. Ms. Kyaw also held a variety of roles in customer relations, strategy and marketing. Ms. Kyaw has been quoted in industry and news publications, such as Advertising Age and The Wall Street Journal. She has spoken at various conferences and is a former board member of thinkLA. Ms. Kyaw is also a mentor for Advertising Women of New York. Ms. Kyaw received a bachelor’s degree from Boston University and a MBA from the University Of Southern California Marshall School Of Business.
www.Brand-Innovators.com
30
Speakers RICHARD NG
Senior Vice President, Insights and Intelligence, Edelman Richard began his career as a market researcher, first dabbling in Public Affairs and then moving on to Consumer Research. After taking a sabbatical to study Sound Design and Audio Engineering, he moved entered the Digital Intelligence space where he has stayed ever since. Richard holds a Master’s degree in Political Science from Wilfrid Laurier University (’03) where his research focused on Digital Culture and Socialization, Political Philosophy, and Public Opinion Theory. A strong proponent of rationalizing research approaches used to understand online culture, he submitted the department’s first Graduate level thesis on the subject in 2003, “Between Digital Democracy and Virtual Capitalism: A Critical Re-evaluation of the Internet Revolution.”
BETH REILLY
Head of Global Consumer Engagement at Motorola
Beth is currently the Head of Global Consumer Engagement at Motorola. Prior to this appointment, Beth served as Senior Director of Digital and Social Marketing for the Americas at Barilla Group, where she led a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Before joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. Prior to Mondelez, Beth led Digital and Social Marketing for Kraft Foods. She also worked in brand management and led content planning and development for Kraft Foods’ successful food&family CRM program.
31
Get Social: @Brand_Innovator #bisummit
SHANNON OTTO Manager, Global Social Media, Clinique
As the global social media manager for the #1 U.S. prestige beauty brand, Shannon is responsible for Clinique’s content on social channels around the world. Working with more than 45 markets globally, Shannon ensures that all content aligns with the brand’s business objectives and advises all markets on social media best practices and innovations. Shannon graduated from the University of Georgia with a degree in journalism, and really does love makeup—and the Internet.
CHRISTINA SAVVAS
Marketing Director, Global Advertising & Brand Management, Social Content & Digital Brand, American Express Having started her career agency side at TBWA, Christina joined American Express in 2011 working across Premium Benefits and Experiences building International Dining and Fashion Global programs before focusing on UK Digital marketing initiatives, notably the launch of Contactless, Apple Pay and the American Express Offers platform. Originally from the UK, Christina moved to the Global Brand, Social and Content team based in New York in 2015 working to support the brand and business with content managing key partner relationships with Facebook, Instagram, Twitter, Google and YouTube.
Speakers NILAY SHAH
Director, Digital & Social Media, New York Football Giants Nilay Shah is in his tenth season running the Giants’ Digital and Social Media operations. During his time with the Giants, the team has ranked in the top quartile for numerous web metrics while also launching several social media campaigns that were firsts in the world of professional sports. The Giants became the first team to: integrate tweets in game broadcasts; host a “Social Media Night” prior to Super Bowl XLVI; and use augmented reality that allowed fans to “try on” virtual Super Bowl rings. More recently, the Giants won the NFL Content award for their longform interactive timeline on Odell Beckham Jr.
MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1
Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
32
Get Social: @Brand_Innovator #bisummit
JORDAN SHULTZ VP Sales, Dynamic Signal
Jordan Shultz has been at the forefront of digital marketing across three decades, bringing some of the most innovative software and solutions to Fortune brands across the globe. As VP Sales, Jordan works with enterprise clients to help them build scalable, high performance digital marketing channels through the use of Dynamic Signal’s Employee Advocacy platform, VoiceStorm. Jordan has had the pleasure of being a long-time member of the management team that founded Dynamic Signal, having been part of ongoing success with them for customers such as IBM, NBCUniversal, Forbes, General Mills, Microsoft, Time Warner, IDG and General Mills; and value creation for shareholder equity with companies including Engage, ComScore and Adify.
ALANA VISCONTI Social Media Manager, Hello Products
Alana Visconti is a Social Media expert currently living in New York City and working as the Social Media and Community Manager for Hello Products. Alana started her career in Social Media as a Distribution Assistant at Big Fuel. She became passionate about connecting with influencers and working with them to create engaging content for brands like Nutrisystem, Starwood Hotels and Gore-tex. Alana then moved onto PromGirl.com where she acted as their Social Media Coordinator. Alana learned how to use creative content to get audiences talking and engaging with the brand. After significantly growing Promgirl’s networks and creating a highly engaged audience, Alana joined the team at Hello Products. Over the past year and a half Alana has been responsible for increasing brand awareness and providing exceptional customer service across Hello’s multiple social platforms. Alana has come to know Hello as not a brand you buy, but a brand you join.
Speakers NANCY WARMAN Senior Director, Digital & Social Media Marketing, SAP
Nancy Warman is a Senior Director, Digital & Social Strategy at SAP, responsible for spearheading digital marketing strategies and plans for SAP’s strategic initiatives and priority audiences to build brand awareness and generate online demand. As a senior digital advisor, she pioneers digital change within the organization – partnering closely with business teams and geographies to simplify and enhance the customer experience, implement best practices, reform SAP’s approach to content, and drive innovation across all areas of the digital media ecosystem. Prior to joining SAP, Nancy spent 5 years at McKinsey & Company as global head of marketing, leading the digital transformation of The McKinsey Quarterly while building out thought leadership for the brand and creating a new, revenue-based business model. Nancy’s career has spanned technology, publishing, and financial service industries, targeting both enterprise business and consumers.
33
Get Social: @Brand_Innovator #bisummit
Advisory Board MADHUR AGGARWAL
SUSAN ALLEN
RYAN BONIFACINO
BONIN BOUGH
CHIEF OPERATING OFFICER, SAP DIGITAL, SAP
CHIEF MARKETING OFFICER AND SVP DIGITAL, ALEX AND ANI
SENIOR DIRECTOR, BRAND MANAGEMENT, SCHWAN’S CONSUMER BRANDS
CHIEF MEDIA AND ECOMMERCE OFFICER, MONDELĒZ INTERNATIONAL
DOUGLAS BUSK
PATRICK CASSIDY
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY
GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE
ERIN CAST
LASTON CHARRIEZ
VICE PRESIDENT, MARKETING GARNIER HAIR CARE, L’OREAL PARIS
CHIEF PRODUCT OFFICER, DENVER MATTRESS COMPANY
TRACY CHAVEZ
CINDY CHEN
NATIONAL MEDIA DIRECTOR, JCPENNEY
GLOBAL HEAD OF ECOMMERCE, MONDELĒZ INTERNATIONAL
CHRIS CHESEBRO
MATT COLLERAN
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
US MARKETING DIRECTOR – GIRLS TOYS: LITTLEST PET SHOP FRANCHISE BRAND, FURBY, EASY BAKE OVEN, HASBRO www.Brand-Innovators.com
34
Advisory Board
35
DANIEL R. CLARKE
ERICK DICKENS
DIRECTOR OF INNOVATION, PERNOD RICARD USA
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
GEOFF COLON
PAM EL
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
CHIEF MARKETING OFFICER, NATIONAL BASKETBALL ASSOCIATION
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
Get Social: @Brand_Innovator #bisummit
Advisory Board JOHN KOLLER
ROGER KOMAN
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICE PRESIDENT OF MEDIA AND MARKETING SERVICES, EGGLAND’S BEST
BOON LAI
VICTOR LEE
CHIEF MARKETING OFFICER, VP MARKETING, NOKIA TECHNOLOGIES
SVP DIGITAL BRAND MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
TRESSIE LIEBERMAN
FERNANDO MACHADO
VP, DIGITAL INNOVATION AND ON DEMAND, TACO BELL
SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION
KARL MILLER
ASHWIN NATHAN
DIRECTOR, DIGITAL STRATEGY KNA, KELLOGG COMPANY
SENIOR DIRECTOR, DIGITAL, E-COMMERCE AND D3 STUDIOS, PEPSICO
LEE NADLER
MARC PATRICK
MARKETING COMMUNICATIONS MANAGER, MINI USA
SENIOR BRAND DIRECTOR, NIKE EAST
www.Brand-Innovators.com
36
Advisory Board DEB RADCLIFF
BETH REILLY
SENIOR VP MARKETING, WEST MARINE
HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
MIKE SCAFIDI
UMANG SHAH
DIRECTOR, MARKETING TECHNOLOGY AND DIGITAL OPERATIONS, PEPSICO
GLOBAL DIRECTOR, DIGITAL MARKETING & INNOVATION, CAMBELL SOUP COMPANY
STEVE SOMMERS
DAVE SPINATO
VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR
GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL
JOHN STARKWEATHER
REID STEWART
CHAD STUBBS
CHRIS THORNE
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
PEPSI TRADEMARK, VICE PRESIDENT OF MARKETING, PEPSICO
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
ETHELBERT WILLIAMS GLOBAL DIRECTOR, KIMBERLY-CLARK CORPORATION 37
Get Social: @Brand_Innovator #bisummit
VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN
CHIEF MARKETING OFFICER, THE HONEST COMPANY
COLLIN T. WESTCOTT-PITT HEAD OF MARKETING, GLOBAL BRANDS & INNOVATION, AFRICA & MIDDLE EAST, HEINEKEN
Strategic Advisors
NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
38
Marquee Sponsor
Title Sponsors
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a worldclass collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York.
39
Get Social: @Brand_Innovator #bisummit
Title Sponsors
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends.
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @Netbase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
www.Brand-Innovators.com
40
Title Sponsors
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.
Premier Sponsors
Since 2008, Bitly has been committed to the power of the link. Privately held, based in NYC, Bitly shortens more than 1 billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, government organizations, educational institutions, nonprofits and individual users. Processing more than 6 billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today. 41
Get Social: @Brand_Innovator #bisummit
Premier Sponsors
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results.
Reelio is an influencer marketing platform that simplifies and optimizes influencer marketing for brands and agencies by combining the measurability, scalability, and transparency of programmatic media buying with the creativity of branded video content. Their technology uncovers meaningful data to deliver insights that allow marketers to build and manage networks of highly-relevant social video influencers, at scale, for a fraction of the cost‌.Or the short of it is, they make the process of any brand partnering with any digital influencers anywhere, as easy and efficient as possible.
Snaps is the first end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs. Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile.
www.Brand-Innovators.com
42