Brand Innovators Content Marketing in Chicago, October 8, 2015 by Brand Innovators

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OCTOBER 8, 2015 CHICAGO, IL

are you ready for the spotlight? 2015 Rising Star Awards Outbrain is shining a spotlight on emerging leaders in digital content. Nominated by their peers, these individuals are transforming brand storytelling through content. Discover how dozens of nominees are doing it and submit your own Rising Stars for the 2015 awards.

Visit: Outbrain.com/RisingStars

Hello and ... Welcome to Brand Innovators Content Marketing in Chicago!

Brandon Gutman Co-Founder

Marc Sternberg Co-Founder

Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program, and a special shout-out to our friends at Ogilvy & Mather for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you at our next event in Chicago, again, soon! Marc Sternberg

Brandon Gutman

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com

Brand Innovators Team Brandon Gutman Co-Founder

Ted Rubin

Acting Chief Marketing Officer

David Teicher

Chief Content Officer

Ryo Mochido

Event and Marketing Manager

Marc Sternberg Co-Founder

Jared Hopfer

Chief Revenue Officer

Alexander Kanish

Business Development Manager

Martina Suess

Program Director

Maria Sekar

Program Director

What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 20 SPEAKERS ........................................................................ 32 ADVISORY BOARD ........................................................... 40 STRATEGIC ADVISORS .................................................... 44 SPONSORS ...................................................................... 45

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Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TEDRUBIN Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… http://TedRubin.com

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Event Chairperson

BRANDON BERGER GLOBAL CHIEF DIGITAL OFFICER AND BOARD MEMBER, OGILVY & MATHER Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives in the industry, Brandon is responsible for establishing and leading the digital agenda across the network. He leads the networks global digital strategy, M&A and offer development - building new capabilities and practice areas to bring to clients. Prior to his role at Ogilvy & Mather, Brandon was head of digital for MDC Partners where he played an instrumental role in growing the organizationâ&#x20AC;&#x2122;s total digital revenue from 10% to 40%.

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Keynote Speaker

CHRIS GARDNER ENTREPRENEUR, PHILANTHROPIST AND AUTHOR OF THE NEW YORK TIMES BESTSELLERS THE PURSUIT OF HAPPYNESS, A MEMOIR AND THE TRANSFORMATIONAL START WHERE YOU ARE: LESSONS IN GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE. Chris Gardner is the author of the 2006 autobiography, The Pursuit of Happyness, a New York Times and Washington Post #1 bestseller that has been translated into over forty languages. Gardner is also the inspiration for the acclaimed movie “The Pursuit of Happyness” for which Will Smith, starring as Gardner, received Golden Globe, Screen Actors Guild and Academy Award nominations for his performance. Gardner’s second bestselling book, Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be, was published in May 2009.When a series of adverse circumstances in the early 1980’s left Gardner homeless and the sole guardian of his toddler son he climbed the financial industry ladder from the very bottom.

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Keynote Speakers

MATTHEW BLOSL SVP, NEW BUSINESS DEVELOPMENT, TONGAL Matthew Blosl is the head of corporate development at Tongal, where he takes his passion for working with leading global brands to build successful partnerships for the company. At Tongal, Matthew works as part of the leadership team focusing primarily on scaling the sales and marketing areas of the company. Having spent his career working with marketing organizations and their advertising agencies, Matthew also spends his time working directly with clients across the country to transform their content strategy and learn to create content in a more agile way using the Tongal platform. With his passion and deep understanding of the marketing landscape, Matthew often serves as a contributor at various industry events. Prior to Tongal, Matthew built and served on the management teams for three earlystage companies focusing on revenue growth through sales, marketing, and business development. Before gravitating to entrepreneurial ventures, Matthew led business strategy for the global advertising agency JWT working with clients across various verticals. Matthew began his career as a management consultant at Accenture where he worked to improve sales and marketing organizations through technology with leading global clients. He graduated from The University of Michigan with a bachelor’s degree in industrial and operations engineering.

SARA BRAUN SENIOR MARKETING DIRECTOR, KRAFT MACARONI & CHEESE, KRAFT FOODS GROUP Sara Braun is a senior marketer and general manager who has spent the last 14 years at Kraft Foods in roles of increasing responsibility, directing some of America’s most iconic brands. Until recently, Sara held the position of Senior Marketing Director, Kraft Macaroni & Cheese, where she led the brand’s renovation and drove the recently announced initiative to remove synthetic dyes by 2016. She oversaw all Mac & Cheese marketing efforts as well as the launch of new Minions and Star Wars-shaped Mac & Cheese. In previous Kraft roles, Sara led the Sandwich Spreads portfolio including Miracle Whip, Kraft Mayo and Grey Poupon mustard. Under her helm, Grey Poupon launched its first advertising campaign in over 15 years - the “Spread Good Taste” campaign that won a Cannes Lion Award. Prior to Kraft, Sara’s experience included direct marketing, database marketing and business development. Sara holds an MBA from NYU’s Stern School of Business and a BA from the University of Pennsylvania. 12

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Keynote Speakers

PERNILLE BRUUN-JENSEN CHIEF MARKETING OFFICER, NETBASE @PernilleBruunJ

Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets’ the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world.

DAN CARDAMONE SUPERVISOR, SEARCH (SEM, SEO & ON-SITE), CDW As a Supervisor, Dan Cardamone has been leading CDW’s search efforts, including SEM, SEO and onsite search, the two years. Before that, he served as an analyst on the search marketing team where he managed many of the same programs which continue to support over 250k products across three major sites. Prior to joining CDW, Dan was a Search Marketing Manager at an innovative digital marketing agency based in Minneapolis, MN where he worked on large clients across multiple verticals.

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Keynote Speakers

PERRI GORDON DIGITAL STRATEGY & CAPABILITIES MANAGER, TYSON FOOD Perri is the Digital Strategy and Capabilities manager for Tyson, where she shapes the digital marketing strategy for all of Tyson’s retail brands. She is also responsible for guiding decisions on paid digital media, social media, digital creative, websites, digital measurement, and exploring new capabilities within the world of digital. Before shifting into the digital marketing world full time, Perri was in brand management at Tyson (formerly Hillshire Brands) and the Kellogg Company. While at Kellogg she also worked in nearly every facet of marketing including insights, innovation, and shopper marketing. She leverages this background daily to help brands accomplish their goals with thoughtful digital plans.

COURTNEY LAUER MARKETING MANAGER, TURTLE WAX

Courtney Lauer has spent the last 7 years developing marketing strategies and product planning for Turtle Wax. Working with a cross-functional team, Courtney managed a robust innovation process leading to the successful launch of dozens of new products including the popular Headlight Repair Kit, Jet Black Series and the newly redesigned ICE sub-brand. In her current role at Turtle Wax, Courtney is focused on driving brand advocacy through the development of relevant consumer content across multiple platforms. Courtney’s thought leadership has been fundamental to the creation of Turtle Wax’s integrated marketing campaigns.

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Keynote Speakers

HEATHER LOCKWOOD DIRECTOR OF GLOBAL DIGITAL MARKETING, AVEDA Heather Lockwood is an experienced, passionate and resultsdriven digital marketer currently responsible for the strategy and operations of all-things-digital at Aveda. She is inspired by data-driven insights, usability, relevant content and kickass creative. With over 15 years of experience in interactive marketing and design, Heather has managed both large and small web sites and social communities. She is an experienced strategist and marketing leader who has been responsible for rolling out global social media guidelines and digital experience perimeters to local brand affiliates. In addition, Heather is a print-published blogger who spends much of her free time hiking, running and cycling with her husband while also spoiling her two dogs.

DEV MUKHERJEE PRESIDENT & COO, POWER REVIEWS

AMBER VAN NATTEN MANAGING EDITOR, NEWSCRED @moxieingreen

Amber van Natten is the Managing Editor at NewsCred, a content marketing software startup, where she oversees their content marketing strategy and writers. She is also a freelance writer and marketing consultant. Amber previously produced news and media programming at the Paley Center for Media, and has written for Gawker, Talking Points Memo, Encore Magazine, and the Albany Times Union.

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Agenda THURSDAY, OCTOBER 8, 2015 OGILVY & MATHER, CHICAGO

8:00 am

BREAKFAST

8:45am

WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chairperson: Brandon Berger, Global Chief Digital Officer and Board Member, Ogilvy & Mather

9:00 am

CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary â&#x20AC;&#x153;top of funnelâ&#x20AC;? marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. Lean in and listen up, to learn more about how content marketing can drive your sales to new heights. Moderator: Brian Berner, Regional Vice President, Midwest, Spotify Adam Kmiec, Senior Director, Mobile, Social And Content Marketing, Walgreens Rich Lesperance, VP Digital Marketing and CRM, GrubHub Jake Lestan, Brand Manager & Head of Sponsorships, Discover Financial Services Kristin Ratz, Integrated Marketing Director, ConAgra Foods Joe Rosenthal, Associate Director of UX / Content Strategy, Ogilvy & Mather

CONTINUED ON PAGE 22 20

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Agenda 9:40 am

KEYNOTE — UGC INNOVATION THAT MAKES MONEY Unleashing the impact and potential (and cash) from user generated content. A quick tour of the latest thinking and research on user generated content, just in time for the holidays. How do video, image and mobile content from users enhance engagement and drive the path to purchase?l. Dev Mukherjee, President & COO, Power Reviews

10:05 am BRANDS AS EDITORS Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences that resonate with consumers. In addition, every great content strategy must be coupled with a rock solid distribution plan, combining earned, owned and paid media, including native advertising, when appropriate. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Moderator: Matthew Gonnering, CEO Widen Melissa Hodai, Manager, Digital Content Team, Allstate Heather Lockwood, Director of Global Digital Marketing, Aveda Kasey Skala, Head of Digital and Social Media, Solo Cup Dana Strokovsky, Social Content Manager, Discover Financial Services

10:40 am NETWORKING BREAK 11:00 am

KEYNOTE Courtney Lauer, Marketing Manager, Turtle Wax

11:25 am FIRESIDE CHAT — IF CONTENT MARKETING’S SO GREAT, WHY IS SUCCESS SO ELUSIVE?

If you read the trades, content is all the rage these days. So why do so many brand marketers doubt its effectiveness? In this keynote, Outbrain’s Andrew Furman will discuss content’s importance to online advertising, how consumers discover and react to content, and the businesses successfully using content discovery to deliver both engagement for their brands and crucial data they can apply to their overall marketing strategies. CONTINUED ON PAGE 24

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Agenda Dan Cardamone, Supervisor, Search (SEM, SEO & On-site), CDW Q&A conducted by John Ferraro, Head of Sales, Central Region, Outbrain

11:45 am SUCCESS STORY — #AVEDA

#AvedaColor Success Leveraging the advocacy of our professional network to grow awareness and create inspiration for Aveda Hair Color services that ultimately drives in-salon traffic. Heather Lockwood, Director of Global Digital Marketing, Aveda

12:10 am NETBASE ORIGINAL — POLITICIANS AS BRANDS: THE SOCIAL VIEW ON BRAND PERFORMANCE

Join CMO of NetBase, Pernille Bruun-Jensen, as she shares the latest social insights into both Republican and Democrat Brand performance. Get the live access tour. Is it what you expected? Pernille Bruun-Jensen, Chief Marketing Officer, NetBase

12:30 pm LUNCH 1:30 pm

KEYNOTE — HOW TO MAKE MORE MONEY WITH CREATIVE CUSTOMER-FOCUSED CONTENT MARKETING

Why creating custom content for your customers is effective, saves money, and drives sales. Based on NewsCred’s research and data, this deck outlines how to create content for the right audience, how to build lasting relationships with your customers online and off, and how to make your customers the hero of your content marketing. Amber van Natten, Managing Editor, NewsCred

1:50 pm

PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT.

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing CONTINUED ON PAGE 26

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Agenda creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests. Moderator: Justin Morrison, Sales Director - Central, ZEFR Alissa Calomino, Social Media Strategist, Blue Cross Blue Shield of Illinois Iskra Dobreva, Social Media Strategist, Verizon Wireless Andrea Javor, Senior Director, Global Digital & Media, Beam Suntory Jessica Odenbach, Social Media Manager, Quaker, PepsiCo

2:25 pm

SUCCESS STORY

Matthew Blosl, SVP, New Business Development, Tongal

2:45 pm

NETWORKING BREAK

3:05 pm

FIRESIDE CHAT

Sara Braun, Senior Marketing Director, Kraft Macaroni & Cheese, Kraft Foods Group

3:30 pm

FIRESIDE CHAT

Perri Gordon, Digital Strategy & Capabilities Manager, Tyson Foods

Q&A conducted by Aaron Fetters, SVP, Marketing Solutions, ComScore Inc.

4:00 pm

AMPLIFICATION: PUTTING MEDIA DOLLARS BEHIND YOUR CONTENT

Creative content is important, but concept and creation is only part of the process – once you’ve built it, content promotion helps you get in front of the right audience at the right time. So how can your content strategy best benefit from carefully aligning your paid and owned social media strategies? As the competition for attention increases, marketers need to adopt new strategies to stay ahead of the curve. This panel will look at how brand marketers are taking the next step to develop and support the right type of content with media dollars. Moderator: Holly McCall, Senior Director, Collective Laura Barnett, Senior Global Brand Manager, Gatorade CONTINUED ON PAGE 30

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Agenda Andrew Miller, Vice President, Corporate Marketing and Communications, Aon Robyn Phelan, Social Marketing Manager, Walgreens Elizabeth Phillips, Digital Marketing Manager, Motorola

4:30 pm

SPIRITUAL GENETICS AND THE AMERICAN DREAM Chris Gardner, Entrepreneur, Philanthropist and Author of the New York Times bestsellers The Pursuit of Happyness, A Memoir and the transformational Start Where You Are: Lessons in Getting from Where You Are to Where You Want to Be.

5:30 pm

BRAND INNOVATORS COCKTAIL RECEPTION

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Speakers BRIAN BERNER

Regional Vice President, Midwest, Spotify

Brian Berner is currently the regional vice president, midwest for Spotify. Brian is a passionate media and technology executive with a proven track record of developing successful strategies, cultivating talent, teams and processes, and technologies in high-growth environments that result in significant growth and earnings. Prior to Spotify, Brian served as VP of Midwest Sales for Centro and Midwest Sales Director for MySpace. com. Brian receives his Management Information Systems (MIS) degree from the University of Illinois at Urbana-Champaign.

ALISSA CALOMINO

Social Media Strategist, Blue Cross Blue Shield of Illinois Alissa Calomino is an experienced digital marketer with over 10 years of experience in interactive planning, paid digital marketing and social media. Starting her career at American Heart Association, she got her feet wet in experiential marketing and sponsorship activation. At the National Marine Manufacturers Association, Alissaâ&#x20AC;&#x2122;s digital duties grew to include digital campaign strategy, display and search advertising, performance testing, and content creation for email, web and social media. Alissa currently works at Blue Cross Blue Shield of Illinois and creates digital tactics for key internal business partners. Her duties include staying ahead of social media trends and mediums, integrating emerging social tools and developing digital and social ecommerce strategy and reporting. 32

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LAURA BARNETT Senior Global Brand Manager, Gatorade

Laura Barnett has spent her career working on some of the most powerful and timeless brands in the consumer-product landscape: Tide, Olay, COVERGIRL, Tropicana, Quaker, and Gatorade. Lauraâ&#x20AC;&#x2122;s past three years have been dedicated to inspiring and innovating for 13-17 year old competitive athletes from various perspectives across the Gatorade brand including Consumer Engagement, Brand Management, and her current role, head of Global Brand Activation.

ISKRA DOBREVA Social Media Strategist, Verizon Wireless

Iskra Dobreva is a Social Media Strategist with Verizon Wireless. She has over 15 years of marketing experience with two Fortune 100 brands, a global advertising agency and a start-up. Currently, she is focused on growing the Verizon brand through social and digital strategies with an emphasis on local. Prior to social media, she was responsible for youth marketing, consumer segmentation and experiential marketing. Iskra has an MBA in International Marketing from DePaul University and a BA from the American University in Bulgaria.

Speakers JOHN FERRARO Head of Sales, Central Region, Outbrain

AARON FETTERS SVP, Marketing Solutions

Aaron Fetters serves as Sr. Vice President comScore Marketing Solutions with direct responsibility for the CPG and Automotive verticals. Aaron brings over 17 years’ experience in the CPG industry having held various positions at Procter and Gamble and the Kellogg Company. Most recently Fetters served as director of the Insights and Analytics Solutions Center at the Kellogg Company overseeing a broad marketing insights organization tasked with building leading-edge approaches in areas such as: market mix modeling; advanced digital marketing analytics; idea product, and communication validation; data management and programmatic strategies.

BRANDON GUTMAN

Co-Founder, Brand Innovators @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

MATTHEW GONNERING CEO, Widen

Matthew Gonnering has the honor of leading highly-intelligent & playfully-engaged people while they focus intensively on solving marketing and creative problems. We are Widen, a freedom-centered marketing technology company founded in 1948, headquartered in Madison. Together we help connect over 10 million pieces of marketing content with hundreds-of-thousands of brand ambassadors worldwide. Matthew started at Widen in 2000 with a background in printing and earned the CEO role in 2009. Matthew is active in faith, family, fitness, organizational culture, marketing, technology, education and community. Living the eudaimonious life and encouraging others to do the same. www.Brand-Innovators.com

Speakers KRISTIN HERRMANN-RATZ Integrated Marketing Director, ConAgra Foods

I grew up in NW Indiana and earned a BS in Environmental Health from Purdue University (BS) and University of Michigan (MS). I began my career in product supply engineering at Procter and Gamble (P&G). After 5 years and a trip around the world, I transitioned into Brand Management. Over the next 10 years, I experienced a breadth of marketing; concept and initiative development, eCommerce, delivery / PnL mgmt and organizational design. Today, I’m the Integrated Marketing Director at ConAgra Foods leading the company’s largest cause brand; Child Hunger Ends Here and many ingredient brands (Hunts, RO*TEL, PAM, Chef).

ANDREA JAVOR

Senior Director, Global Digital & Media, Beam Suntory In her role as Sr. Director of Global Digital & Media Strategy at Beam Suntory, Andrea Javor is responsible for stewarding media investments across paid, owned and earned media channels, as well as bringing social media thought-leadership to the organization in the form of content creation, response strategies and social analytics. Andrea is a proven digital and media leader with a highly diverse background encompassing more than 14 years media planning experience for several public world-renowned consumer companies. Most recently, Andrea served as Partner, Sr. Communications Planning Director for Mediacom, an $18 billion provider of business-building media solutions for some of the world’s largest, well-known advertisers. Andrea holds a Bachelor’s degree in Advertising and Psychology from Marquette University in Milwaukee, Wis. 34

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MELISSA HODAI

Manager, Digital Content Team, Allstate Melissa Hodai leads digital content marketing efforts for Allstate Insurance Company. She is responsible for providing informative and engaging content for The Allstate Blog, Allstate.com and social media. Before joining Allstate, Melissa spent nearly eight years as a journalist, creating web content for the local NBC and ABC TV stations in Miami and serving as an associate producer for Oprah.com in Chicago. In her content marketing work at Allstate, Melissa champions the creation of content that’s interesting and useful, in and of itself, while supporting company marketing objectives – and doing so in a way that’s strategic, measurable and engaging.

ADAM KMIEC

Senior Director, Mobile, Social And Content Marketing, Walgreens @adamkmiec A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods.

Speakers RICH LESPERANCE VP Digital Marketing and CRM, GrubHub

Rich Lesperance leads Digital Marketing & CRM for GrubHub, a leading provider of online and mobile food ordering that connects millions of diners to more than 30,000 restaurants in 800 cities. Previously he spent 6 years at Walgreens creating the digital marketing group, leading digital initiatives for the launch of the Balance Rewards loyalty program, and connecting online and mobile customers to 8,000+ Walgreens locations across the country. Before Walgreens he led day-to-day operations forcircuitcity.com, and held various leadership roles at Dell, which included 2 years building their business in Asia and running the flagship $4B US consumer notebook brand. Lesperance has an MBA from the University of Michigan and a BA from Northwestern.

ANDREW MILLER

Vice President, Corporate Marketing and Communications, Aon

JAKE LESTAN

Brand Manager & Head of Sponsorships, Discover Financial Services Jake Lestan is a Brand Manager & Head of Sponsorships for Discover (NYSE: DFS), which includes oversight of brand advertising, sponsorship, media, content and creative development across Discover’s suite of financial products and services. Jake joined Discover in 2010 and has held roles across the organization spanning loyalty marketing, ecommerce and consumer insights. Jake earned a bachelor’s degree in Marketing from Michigan State University and serves as the Chairman of the Marketing Leadership Advisory Board at Eli Broad College of Business and was named one of Brand Innovators “40 Under 40” – Midwest in 2015.

HOLLY MCCALL

Senior Director, Collective

Holly McCall is a marketing and media executive with experience in leveraging the power of content, technology, and digital media while applying insights that compel an audience to engage with a brand. Holly has more than 15 years of experience in providing integrated marketing solutions for many major brands including Microsoft, Oracle, Mars/Wrigley, Morgan Stanley and CME Group. This experience continues to guide her as she helps brands develop meaningful campaigns to drive engagement as the digital media landscape evolves. She has led teams for The Wall Street Journal, Marketwatch, and now Collective. At Collective, she has established a strong collaborative environment for her team by combining expertise from varied backgrounds which represents the shift to credibility and transparency in digital media. www.Brand-Innovators.com

Speakers JUSTIN MORRISON

JESSICA ODENBACH

Sales Director – Central, ZEFR

Justin is Director of Business Development at ZEFR. In this role, he is responsible for developing, implementing and executing new business partnerships. Prior to ZEFR, Justin was Sr. Director of Sales at Thismoment where his responsibilities included driving core business growth through customer acquisition, distribution and client management. During Justin’s time at Thismoment he helped forge successful partnership with some of the largest creative agencies in the world. Originally from Ohio, Justin moved to Chicago after attending Bowling Green State University and now enjoys spending his free time traveling with his wife and two young children.

ROBYN PHELAN Social Marketing Manager, Walgreens

As a recent addition to the Walgreens social team, Robyn oversees the social voice for Walgreens, Duane Reade, Beauty.com and Drugstore.com. As Social Marketing Manager, Robyn works closely with the paid social, content, and community management teams to ensure a successful presence across all brands. Prior to her role with Walgreens, Robyn was in Las Vegas running digital advertising for brands such as Cirque Du Soleil LOVE, Terry Fator, The Mirage, Circus Circus Las Vegas, and Palms Casino Resort.

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Social Media Manager, Quaker, PepsiCo Jessi currently spends her days managing paid and owned social media for the Quaker and Cap’n Crunch brands at PepsiCo. In the past, she has worked with a diverse selection of traditional agencies managing social media for food, retail, CPG and automotive clients as well as a brief moment with a few tech startups. When she’s not focused on the interwebs, she can be found enjoying time with her two mutts, exploring the city on one of her vintage motorcycles or soaking in the great history of Chicago. You can get to know her more by following her in Instagram @ Jessi0.

ELIZABETH PHILLIPS

Digital Marketing Manager, Motorola Elizabeth Phillips is the North American Digital Marketing Manager at Motorola. Prior to this role, Elizabeth worked in the agency world and was an Account Executive at Dedicated Media, an online customer acquisition platform that operates on every level of the intent funnel. Elizabeth also held roles at Walton Isaacson, OMD, Saatchi & Saatchi, Initiative and Carat.

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MO OSY LVA NI A PR ESE NTS

THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.

FOR MORE INFORMATION, CONTACT:

NORTY COHEN, FOUNDER/CEO MOOSYLVANIA

314-644-7901 â&#x20AC;˘ NORTY@MOOSYLVANIA.COM

Speakers JOE ROSENTHAL

VAssociate Director of UX / Content Strategy, Ogilvy & Mather

Joe Rosenthal is Associate Director of Content Strategy at Ogilvy Chicago, specializing in content marketing for CPG brands. He is the lead content strategist for Kimberly-Clark (Huggies, Pull-Ups and GoodNites) in North America. His other clients include Constellation Brands and Sargento. In a prior life he was news editor for RollingStone.com and served as editorial director for two of the biggest music sites in the ‘90s. He holds a creative writing degree from CU-Boulder and master’s degree in journalism from Northwestern.

MARC STERNBERG

Co-Founder, Brand Innovators @MarcSternberg1 Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.

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KASEY SKALA

Head of Digital and Social Media, Solo Cup @kmskala

With a no-nonsense, business-driven approach to digital marketing, Kasey Skala is currently the head of social marketing for Dart Container Corporation’s SOLO Cup brand. Prior to his current role, Skala lead digital marketing for Great Clips, the world’s largest salon brand. He’s also held marketing positions with U.S. Bank and Wells Fargo. In his spare time, he likes to boast about his third-grade mile-run record and his claim to being a world-class Wheel of Fortune player.

DANA STROKOVSKY

Social Content Manager, Discover Financial Services @D_Stro Dana Strokovsky sets the strategic direction and leads the execution of Discover’s social media presence on owned channels, including, but not limited to, Facebook, Twitter, LinkedIn, and Google+. She is responsible for managing the agency relationship, overseeing all content in addition to distinguishing roles and responsibilities. Strokovsky facilitates communications among internal business partners, translating specific objectives while funneling defined lines of business into one overall social strategy for Discover Card.

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Markeeng that Maaers

Pear enables brands to build real relaaonships with communiies at scale.

Soluuons.Pearup.com

Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY

CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

ERICK DICKENS

JORGE FONTANEZ

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTI

NICOLE FRALEY

DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

AVP DIGITAL MARKETING, VICTORIA’S SECRET

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Advisory Board IAN GOMAR

MAYUR GUPTA

PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES

KIRK HEINLEIN

SCOTT HUDLER

DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

JASON JOHN

ADAM KMIEC

CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

JOHN KOLLER

BOON LAI

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA

VICTOR LEE

JAKE LESTAN

VP DIGITAL BRAND MARKETING, HASBRO

HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER

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Advisory Board PJ LEWIS SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL

SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL

ELLIOT LUM

MICHAEL MA

VP STRATEGIC MARKETING, COLUMBIA RECORDS

SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

PAUL MARCUM

ANDREW MARKOWITZ

HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

TRESSIE LIEBERMAN

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHAN

MASON NELDER

MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

MARC PATRICK

DEB RADCLIFF

SENIOR BRAND DIRECTOR, NIKE EAST

SENIOR VP MARKETING, WEST MARINE

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Advisory Board BETH REILLY

UMANG SHAH

BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA

GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

JOHN STARKWEATHER

REID STEWART

EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

CHAD STUBBS

VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN

CHRIS THORNE

SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

CHIEF MARKETING OFFICER, THE HONEST COMPANY

GREGG WEISS

COLLIN T. WESTCOTT-PITT

VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

VP MARKETING, HEINEKEN, HEINEKEN USA

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Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis

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Marquee Sponsors

Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, www.wpp.com.) For more information, visit www.ogilvy.com.

As the worldâ&#x20AC;&#x2122;s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred

Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrainâ&#x20AC;&#x2122;s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content â&#x20AC;&#x201C; on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain

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Title Sponsors

Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTelâ&#x20AC;&#x2122;s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee

Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele 46

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AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @aol

Title Sponsors

Dstillery extracts intelligence from desktop, mobile and location data to match a consumer’s digital journey. We empower brands to reach audiences across Mobile, Desktop and Video at moments that matter with unprecedented accuracy. We’re proud to raise industry standards with our unmatched scientific rigor and data quality. Our employees are the driving force behind Dstillery’s 97% client retention rate and the reason that hundreds of the most innovative marketers rely on Dstillery. More information: dstillery.com.

Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. @IgniteSMA

Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre www.Brand-Innovators.com

Title Sponsors

NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase

Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability.

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Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability to interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Title Sponsors

Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ ZEFRinc

Premier Sponsors

The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign.

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Premier Sponsors

Where groups and sponsors connect. Pearâ&#x20AC;&#x2122;s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more at advertising.pearup.com. @Pear_says

Spotify for Brands connects brands with Spotifyâ&#x20AC;&#x2122;s 55-million plus free user base through quality audio, video and display ad products and high-touch custom solutions. Our platform offerings are 100% viewable and 100% share of voice, with zero wasted impressions. Available in 58 markets globally, Spotify reaches a highly engaged audience on desktop, mobile, tablet, home entertainment systems and more. The average cross-platform Spotify user spends 148 minutes listening throughout their day, while working, studying, driving, exercising, relaxing at home and more. This increasingly mobile audience is twice as likely to have a strong emotional connection to brands (Source: comScore Music Impact Study, 2014).

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