Hello and... Welcome to Brand Innovators Future of Television at the Microsoft Technology Center in New York! Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online.
Brandon Gutman Co-Founder
Once more, mobile devices and tablets are changing when and where we consume media and entertainment. And addressable television advertising will soon be the norm. Regardless of the screen or the method of delivery, however, content still reigns king and television has never been more popular. It’s the golden age of of television, all over again, albeit in the digital age. Brand Innovators Future of Television will provide brand marketers from Fortune 500 and other leading brands with a an important forum to talk about how they are grappling with the evolution of television and share their insights about how they are investing their marketing dollars across all screens, devices, platforms and formats.
Marc Sternberg Co-Founder
Thank you to all of the speakers, attendees and partners who contributed to this information-packed program. We invite all of you to participate in the discussion, and to share ideas with your fellow marketers in the Brand Innovators community, both during and after today’s event. We would also like to thank and acknowledge our friends at Microsoft for hosting Brand Innovators Future of Television at the brand new Microsoft Technology Center in Times Square. Enjoy the show, and we look forward to seeing you, again, at Brand Innovators Integrated Media Buying in New York, Thursday, June 12!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
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Brand Innovators Team Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Jared Hopfer
Head of Business Development
Paula Parisi
Editorial Director
Lindsey Bourne
Director of Brand Partnerships
Alexander Kanish
Business Development Manager
Dylan Ruby
Community Manager
What’s Inside VIP SPEAKERS .........................................................6 AGENDA ..................................................................14 SPEAKERS............................................ ...................18 ADVISORY BOARD ..................................................28 STRATEGIC ADVISORS . ........................................32 S P ONS OR S . ......................................................34
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Co-Host
TED RUBIN ACTING CMO, BRAND INNOVATORS @TedRubin
In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). Ted recently left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most-followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
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Chair and Co-Host
JOHN PIONTKOWSKI GENERAL MANAGER, EAST REGION, MICROSOFT ADVERTISING @JFPNC
John Piontkowski is responsible for leading all sales efforts for Microsoft Advertising in the U.S. Eastern Region, including Atlanta, Boston and New York City, where he is based. An innovator who has driven consistent growth across the many Microsoft platforms under his purview — including Bing, Xbox, Windows 8, Windows Phone and MSN — he spearheads the drive to find creative solutions for premium marketing customers in a variety of categories. John is an active participant of The Advertising Club in New York. He has a degree from Villanova University.
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Keynotes
MARIA MANDEL DUNSCHE VP MARKETING & ADVERTISING STRATEGY, AT&T ADWORKS @MariaMandel
Maria Mandel Dunsche launched the AT&T AdWorks brand and currently oversees the division’s marketing, key client planning, research and training as well as the AT&T AdWorks Lab. With more than 18 years of digital experience across TV, online, mobile and emerging media, she was prior to AT&T, senior partner, executive director of Digital Innovation at Ogilvy and founder of its NA Digital Lab. Maria consulted across Ogilvy’s group of agencies on emerging communication platforms including advanced TV, mobile marketing, gaming, digital out-of-home and social media. Her client-side experience includes a role as a brand manager at Kraft Foods. A New York City resident, she received her bachelor’s degree in economics from The Wharton School at the University of Pennsylvania.
KEVIN MCGURN CHIEF REVENUE OFFICER, SHAZAM @kjmcgurn
Kevin McGurn joined Shazam in 2013 as the Chief Revenue Officer, responsible for the Sales and Business Development teams. Previously, he worked at Hulu, where he served as Senior Vice President of Advertising Sales for more than six years. Kevin also led the national advertising and media business at NBC (the National Broadband Company, an NBC Universal venture marketplace for digital video syndication).
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Keynotes
ZVIKA NETTER CEO, INNOVID @zvikanetter
Zvika Netter is considered one of the leading innovators in interactive video ads, envisioning the future of TV. He was selected by Time Magazine as a “Tech Pioneer Who Will Change your Life” and in 2010, a World Economic Forum Tech Pioneer. Zvika co-founded Innovid in 2007, which allowed him to turn his vision into a reality. Innovid is now the leading global video platform for digital marketers to create, deliver, and measure immersive video ads. Being a serial entrepreneur, Zvika has founded multiple companies over the past 20 years. In his free time, Zvika co-founded GarageGeeks. org, a not-for-profit organization and hacker space to promote radical innovation for noncommercial use (now at over 25,000 members). With GarageGeeks.org he built some pretty rad projects like the Real Virtual Car and Moto Tank. He’d be more than happy to further discuss these projects with you over coffee.
ROB AKSMAN CO-FOUNDER AND CHIEF EXPERIENCE OFFICER, BRIGHTLINE Rob Aksman is the Chief Experience Officer, and Co-Founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution across every major cable, satellite, telco, and connected TV platform with over 600 successful executions for clients including, The Home Depot, Unilever, American Express, L’Oréal USA, and GM. Under Rob’s leadership, the company has successfully executed for clients by focusing squarely on what today’s TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact. Rob’s unique combination of creativity and deep knowledge of digital television platforms has taken the company’s TV ad experiences to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting partnerships that have changed the way marketers, programmers, and consumers view television.
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Agenda THE FUTURE OF TELEVISION PRESENTED BY BRAND INNOVATORS AND MICROSOFT ADVERTISING AT THE MICROSOFT TECHNOLOGY CENTER, NYC, APRIL 24,2014
8:00 am
BREAKFAST – HOSTED BY MICROSOFT
8:30 am WELCOME
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of “Return on Relationship” Co-Chair: John Piontkowski General Manager, East Region, Microsoft Advertising
9:00 am
THE FUTURE OF TELEVISION: TV 2.0 IS HERE TO STAY
Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets, are changing when and where we consume media and entertainment. And, addressable television advertising will soon be the norm. Regardless, however, of what screen, device, platform, or format that television is consumed on, one thing content still reigns king. Television is still the most powerful and effective form of media and advertising ever created. Rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing? And, what’s the next big thing that is going to happen to television? Stay tuned and get ready for the the golden age of of television all over again, albeit in the digital age. Moderator: Brian Danzis, SVP Sales, Americas, Videology John Lavoie, Director- Brand & Consumer Marketing Communications, Samsung Electronics America Meryl Truffelman Macune, VP, Global Digital Marketing, Estée Lauder Jill Toscano, Vice President, US Media, American Express
9:40 am KEYNOTE
Rob Aksman, Chief Experience Officer and Co-Founder, BrightLine
10:00 am CROSS-PLATFORM MEDIA MEASUREMENT: THE MEDIA BUYER’S DILEMMA
TV vs. laptop vs. smartphone vs. tablet. Four different screens/four different devices/four different consumer experiences. You might as well be comparing apples and oranges. Thus we have the “media buyer’s dilemma,” circa 2014. How does one measure the impact, engagement, effectiveness, and overall ROI of a traditional TV spot spot vs. an ad on YouTube vs. a digital video on a mobile
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Agenda device or tablet? It’s enough to keep a media buyer up at night screaming for answers. While no one doubts the effectiveness of digital video advertising, in order for the industry to grow, advertisers and publishers must work together and agree upon a single e-GRP standard. In the meantime, what do brands need to consider when they allocate marketing dollars to digital and what factors should go into their decision making process when they buy media across all channels? Will digital video and other new formats rule the day, or will television always be the mass media of choice for Fortune 500 advertisers? Will we ever get to apples vs. apples, or are we destined for fruit salad? Let the debate begin. Moderator: Justin Evans, Chief Strategy Officer, Product Strategy, Collective Robin Kamen, Sr. Director, Global Digital Strategy, Pfizer Amyn Mizra, Communications Director, Materne (GoGo squeeZ)
10:40 am NETWORKING BREAK – HOSTED BY MICROSOFT 11:00 am
KEYNOTE – BLURRED LINES: ADVANCED STORYTELLING IN THE MODERN AGE Zvika Netter, CEO, Innovid
11:20 am
Take a look around you right now. How many screens are in the room? In order to take advantage of this hyper-stimulated world you need to overcome the industry’s current limitations: Fragmented audiences, lack of standards and accountability, entangled media interests, ever-decreasing attention spans, and tribulations of programmatic buying. Within these challenges lies a golden opportunity to take powerful TV ads, add interactive features and communicate those ads to the customers who matter. In this keynote presentation, Zvika Netter, CEO and Co-Founder of Innovid, will demonstrate modern brand storytelling and share the results of a case study that successfully triumphed across all screens.
KEYNOTE Terryn Lance, Director, US Media, American Express
11:40 am
SUCCESS STORY – BRANDS AS NETWORKS
Recognizing the shift in content creation and platform technology, American Express launched a branded TV channel to interact with consumers on an ongoing basis. Highlights of the process, challenges and success of a Brand becoming a TV Network. Terryn Lance, Director, US Media, American Express CONTINUED ON PAGE 16
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Agenda CONTINUED FROM PAGE 15
12:05 pm
KEYNOTE – AUDIENCE TARGETING COMES TO TELEVISION: WAKE-UP CALL FOR THE INDUSTRY Moderator: Maria Mandel Dunsche, Vice President, Marketing & Advertising Strategy, AT&T AdWorks For the past 75 years, TV might as well have been an only child, left unchallenged by any other form of media. Until, of course, that pesky little upstart called the Internet came along, television could charge whatever the market would bear, and deliver the ultimate mass market coverage. The fact that television over-reached it’s target audience was merely considered collateral damage. Digital media and the Internet have raised the ante, enabling advertisers to reach their audiences with laser-like accuracy. After years of resisting technology, the TV industry is responding; digital technology and new players in the industry are making addressable television or targeted TV advertising a reality. What can TV learn from the Internet and what’s at stake for the Industry? Are brands demanding addressable TV and when will it become the mainstay? TV or online; brands will be the biggest winners in this battle, as the media delivers targeted audiences with more accuracy than ever.
12:30 pm
LUNCH – HOSTED BY MICROSOFT
1:30 pm
KEYNOTE – TED RUBIN
2:00 pm
POV – WHAT DOES PROGRAMMATIC MEAN FOR YOUR BRAND? Programmatic media buying is here to stay. Brands that have embraced programmatic buying capabilities – whether through their agency or setting up in-house team – are seeing a tangible impact on their business. Learn what programmatic can mean for your brand, the key benefits it provides, and how brands can get started with a programmatic platform approach today. Joe Weaver, Sr. Director of Brand Strategy & Development, TubeMogul
2:20 pm DIGITAL VIDEO EXPLOSION
Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next
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Agenda generation of consumers, making this paradigm shift even more acute. Are you in lock-step wit Gen Y? Are you creating original content for the Internet? What’s your video strategy? Moderator: Robin Zieme, Vice President, Video and Trading, Adconion Direct Roger Koman, Director of Marketing and New Media, Eggland’s Best Cyrille Labourel, Sr. Brand Manager, Johnson & Johnson Lee Roth, Director of Integrated Marketing, The Coca Cola Company
3:00 pm NETWORKING BREAK – HOSTED BY MICROSOFT 3:20 pm
DEMO – Microsoft Xbox
3:50 pm WHEN TV MET SOCIAL MEDIA
Word of mouth has always driven television viewing habits and ratings. Long before Facebook and “CRM” even existed, the entertainment industry understood the power of viral marketing and building “fan” clubs. Perhaps more than any other industry, social media has enabled the major TV networks and cable channels to build meaningful relationships with their consumers, fuel word of mouth online, and ultimately get people to tune in to their shows. Find out how some of the leading television brands in the world are winning with social media. Moderator: Yan Rozovsky, Head of North America, Socialbakers David Beck, Senior Vice President and General Manager, Social Media, Univision Communications Sabrina Caluori, Vice President, Digital and Social Media, HBO
4:20 pm
SUCCESS STORY — FARMED AND DANGEROUS: A CASE STUDY OF VALUES INTEGRATION IN STRATEGIC ENTERTAINMENT FOR BRANDS “Farmed and Dangerous” is an original comedy series that satirically explores the world of industrial agriculture in America. The four-episode season was presented on Hulu and Hulu Plus beginning, February 2014. The goal was to create a dialogue about where our food comes from and integrates Chipotle’s values and commitment to serving food made with the highest quality ingredients through the content and themes of the show itself, without any explicit Chipotle branding. Tim Piper, Partner, Pirovision Daniel Rosenberg, Partner, PiroVision
5:00 pm
COCKTAIL RECEPTION – HOSTED BY MICROSOFT www.Brand-Innovators.com
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Speakers DAVID BECK HEAD OF SOCIAL MEDIA, UNIVISION COMMUNICATIONS INC. @DBeckTweets David Beck and expanded Social Media efforts across Univision’s broadcast, cable, digital video, mobile, radio, and live events platforms. Under David’s leadership Univision has successfully integrated Social TV experiences in programming such as the LatinGRAMMY and Premios Juventud Award shows and hit reality dance show “Mira Quien Baila.” David joined Univision in 2009, most recently serving as VP of Strategic Initiatives and founding member of the Office of the CEO. Prior to Univision, he was with Bain & Company and held strategy and business development roles at MTV Networks and Viacom.
BRIAN DANZIS
SVP, SALES, AMERICAS, VIDEOLOGY @Bldanzis Brian Danzis is responsible for developing Videology’s go-to-market strategies, generating product awareness and driving adoption within the media community. Additionally, Brian oversees the North American network sales organization. Prior to joining Videology (then TidalTV) Brian worked at Ripe Digital Entertainment where he played a key role in crafting advertising strategies and driving revenue through both traditional and digital platforms, event sponsorship and branded entertainment. Earlier in his career, Brian held roles at Joost, Massive Incorporated (acquired by Microsoft) Comcast’s Outdoor Life Network and Turner Broadcasting.
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SABRINA CALUORI VICE PRESIDENT, DIGITAL & SOCIAL MEDIA, HBO @sabrinacalouri
Sabrina Caluori is VP, Social Media and Performance Marketing, for Home Box Office, responsible for HBO’s enterprise social media strategy including the execution of social marketing tactics for over 40+ HBO and Cinemax programming properties. She was named to this position in September 2011. An award-winning digital marketer with nearly ten years’ experience in strategy and management, Caluori was responsible for the concept, build and launch of HBO’s innovative Webby award-winning social TV website – HBO Connect. She joined HBO in September 2007 as director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus.
JUSTIN EVANS
CHIEF STRATEGY OFFICER IN PRODUCT STRATEGY, COLLECTIVE @jevans212 Justin Evans leads innovation in Collective’s video, mobile and multi-screen solutions. In 2011, Justin’s team at Collective launched TV Accelerator, a first-of-its-kind targeting capability allowing advertisers to reach digital audiences based on their offline TV behaviors—a solution now used by over 100 of the world’s largest TV advertisers. Prior to Collective, Justin worked at The Nielsen Company, where he led the launch of Nielsen’s joint research solution with Facebook and spearheaded entry into digital ad targeting. For fun, Justin writes novels which have been translated into 7 languages and optioned by Hollywood producers. www.Brand-Innovators.com
Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
ROGER KOMAN DIRECTOR OF MARKETING AND NEW MEDIA, EGGLAND’S BEST In 2007 Roger Koman joined Eggland’s Best, focusing on new products and special projects. He directs many of the company’s branded product lines and has also been instrumental in putting Eggland’s Best on the digital map, utilizing a combination of online and offline advertising, social media and blogger outreach. He built the company’s online presence, creating voluminous press and goodwill in the viral marketing environment. Prior to Eggland’s Best, Koman worked at Richardson Vicks, Colgate Palmolive, American Cyanamid and EchoStar managing leading brand names.
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ROBIN KAMEN
SR. DIRECTOR, GLOBAL DIGITAL STRATEGY, PFIZER
Robin Kamen is Senior Director, Global Digital Strategy at Pfizer, responsible for enterprise-level digital strategy and partnership development. Prior to Pfizer, she was Head of Digital Strategy and Channels at Citi Cards. While at green products maker Seventh Generation, she became one of the first marketers to launch a brand page on Facebook, then grew it to more than 1 million likes. She has also launched numerous brand and ecommerce sites, and believes that every company can act like a media company (as long as the ROI is positive.)
CYRILLE LABOUREL SENIOR BRAND MANAGER, JOHNSON & JOHNSON @CyrilleLabourel Cyrille Labourel leads the CLEAN&CLEAR® brand for Johnson&Johnson. Cyrille has initiated a complete reinvention of this iconic teen brand’s marketing and advertising strategies. His work has been featured in industry publications and in March 2014 The New York Times (“Clean & Clear Videos Dare Not Speak Blemish’s Name”). Cyrille joined J&J in June 2007, leading the growth of iconic brands including: AVEENO®, AMBI®, LE PETIT MARSEILLAIS® and LUBRIDERM®. A French-native, Cyrille holds a MBA from the University of Wisconsin, an MS in Information Management from Sciences Po in Paris and a BA in Management from ESSCA in Angers, France.
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Speakers TERRYN LANCE
DIRECTOR OF US MEDIA & SPONSORSHIPS, AMERICAN EXPRESS @TGiampie Terryn Lance is Director of US Media & Sponsorships at American Express. She manages all media channels (TV, Print, Social, Online, etc) with a focus on Advanced TV, working to create immersive & engaging customer experiences, that also drive commerce. She leads the American Express TV Brand Channel, called Amex Now, available on cable, satellite, telco, smart TVs and OTTs. Prior to joining American Express, she worked at a variety of media agencies on such clients as Dannon, Glaxo Smith Kline and AT&T Wireless.
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER As VP Global Digital Marketing for Estée Lauder, Meryl Macune Truffelman connects women around the world through electronic engagement. Upon joining Estée Lauder in 2005, Meryl oversaw the Fragrance and Skincare categories in North America until taking on the entrepreneurial role of building the Global digital organization. Her leadership in brand marketing, digital and social has led to numerous successes and industry recognitions. Estee Lauder has consistently ranked in the top Genius category in L2′s Beauty Digital IQ index study. Meryl is a graduate of The University of Pennsylvania and received her MBA from NYU’s Stern School of Business. 22
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JOHN LAVOIE
DIRECTOR- BRAND & CONSUMER MARKETING COMMUNICATIONS, SAMSUNG ELECTRONICS AMERICA John Lavoie focuses on launching new technology products for Samsung Electronics America. He leads a team responsible for consumer and brand marketing communications efforts across consumer touch points. The group looks after all aspects of campaign strategy management, media planning, TV and online advertising, retailer merchandising as well as owned online initiatives. John joined Samsung in 1999, where he has been instrumental in building the HDTV business, he introduced consumers to the first LED TVs, rolled out Tabs and has helped contribute to the unprecedented growth of the Samsung brand.
AMYN MIZRA COMMUNICATIONS DIRECTOR, MATERNE (GOGO SQUEEZE) @mirza3332 In the course of his 20-year career, Amyn Mizra has worked in all aspects of marketing, business development and strategic media planning for world class brands including Coca Cola, Johnson & Johnson, Six Flags, ADT, MasterCard, Fox News Channel, Ramada Hotels, and Sprint. His experience spans the globe, including international responsibilities across the creative and analytic spectra. He was a leading member of the teams that launched the debute branding campaigns for vitaminwater, smartwater, powerade zero, FUZE and GoGo squeeZ.
www.Brand-Innovators.com
Speakers TIM PIPER PARTNER, PIROVISION @tim_piper
Tim Piper is one of advertising’s top commercial writer/directors. He has won every major advertising award including several Best of Shows (including the Cannes Grand Prix) and a Best of the Decade (The One Show) for digital film. Tim has written and directed several longer format branded films that have gone viral, including Dove Evolution, Dove Onslaught and Becel Broken Escalator and recently Executive Produced and directed a pilot for a major cable network. As a result of his advertising work, Tim was listed by Time Magazine as one of the most influential people on the planet.
LEE ROTH DIRECTOR OF INTEGRATED MARKETING, THE COCA COLA COMPANY
Lee Roth oversees brand messaging for vitaminwater, POWERADE and, formerly, smartwater for the Coca Cola Company. He is known for innovative storytelling that helps challenger brands break through, an art he pioneered as author of the Coca Cola challenger brand strategy model. Throughout his career, Lee has worked with iconic brands including Disney, Starbucks, Nike, Droid/ Verizon, IBM, Burger King, Pilsner Urquell & Miller Lite. Before arriving at Coca Cola, he was an Account Managing Director at mcgarrybowen, where he pitched, won and launched Droid, which overnight became a multi-billion dollar brand.
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DANIEL ROSENBERG PARTNER, PIRO @pirovision
Daniel Rosenberg is a founding partner of Piro where he leverages his experience as a studio executive, writer and producer of major motion pictures and television with his strategic storytelling work for major brands to create branded and original entertainment distributed through mainstream media outlets. Recent projects include the comedy series “Farmed and Dangerous” with Chipotle airing on Hulu in 2014. Piro also recently produced “Odd Mom Out” for Bravo.
YAN ROZOVSKY HEAD OF NORTH AMERICA, SOCIALBAKERS @YanRozovsky
Yan Rozovsky joined Socialbakers in 2013 with a mandate to help advise clients across the US and internationally on how to derive more value from insight driven social media campaigns, taking advantage of Socialbakers SaaS-based social analytics platform. Yan has deep experience in social media, developed while serving as EVP of Client Engagement at Stuzo, a social, mobile strategy, and technology solutions provider, and as VP, Social and Digital Media at Vitrue, now part of Oracle.
www.Brand-Innovators.com
Speakers MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
JOE WEAVER SENIOR DIRECTOR OF BRAND STRATEGY & DEVELOPMENT, TUBEMOGUL
Joe Weaver joined TubeMogul to drive further adoption of programmatic video platforms for agencies and brands. Serving as Sr. Director of Brand Strategy & Development, he focuses on consulting and providing clarity on comprehensive programmatic solutions for marketers to deploy in activating and managing enterprise video platform software. Joe recently held a Managing Director position running the Mindshare Trading Desk, architecting private programmatic marketing solutions for Fortune 200 clients. Over the years, he has worked with brands including Unilever, Kraft, Kimberly-Clark, Coca-Cola, Estee Lauder, Disney, and FOX.
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JILL TOSCANO
VICE PRESIDENT, US MEDIA, AMERICAN EXPRESS @JillToscano
Jill Toscano is VP US Media at American Express. Since 2009, she has played key leadership roles in driving cross channel communications innovation and engagement in both the U.S. and International markets. Jill’s accomplishments include launching the “Realise the Potential” campaign in the U.K., Mexico and Italy, and most recently, overseeing the communications strategy for the Consumer Campaign, OPEN and Small Business Saturday in the U.S. Jill is committed to driving innovation for American Express, especially in mobile through programs such as the first of its kind second screen content-to-commerce partnership with NBC Universal and Fox.
ROBIN ZIEME
VICE PRESIDENT, VIDEO AND TRADING, ADCONION DIRECT
Robin Zieme oversees Adconion Direct’s global video solutions and trading and investment strategy, driving results for brands across Adconion’s unified, cross-channel platform. Prior to his current role at Adconion Direct, Robin served as Managing Director of Adconion Media Group’s Nordic region, where he drove the company’s growth through key strategic initiatives and partnerships. Before joining Adconion, Robin spent nine years consulting and leading new media development and technology infrastructure for several leading brands and private firms across Europe and North America. www.Brand-Innovators.com
Advisory Board MADHUR AGGARWAL
B. BONIN BOUGH
LASTON CHARRIEZ
CHRIS CHESEBRO
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
SVP MARKETING, WESTERN UNION
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VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CHARLIE COLE
JORGE FONTANEZ
CEO, THE LINE
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
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www.Brand-Innovators.com
Advisory Board JASON JOHN VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
LIAM MCCARTEN
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
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ADAM KMIEC
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
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www.Brand-Innovators.com
Advisory Board MARC PATRICK
DAVID RUBIN
SENIOR BRAND DIRECTOR, NIKE EAST
MARKETING BP HAIR US, UNILEVER
JONATHAN STEPHEN
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRISTINE VERMES
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS
STRATEGIC ADVISORS
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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JOEL EWANICK @JoelEwanick
SCOTT MCNEALY @ScottMcNealy
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COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
TED RUBIN @TedRubin
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Marquee Sponsors
Microsoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact. @Microsoft
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll® brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @innovid
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Title Sponsors
Adconion Direct is a global provider of multi-channel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross-channel insights with proprietary technology and predictive optimization algorithms, we deliver quality results across multiple channels and devices. Adconion Direct is powered by the Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries and in 2011, provided digital media solutions to 80 of the top 100 global brands. @Adconion_Direct
AT&T AdWorks is a leader in Advanced TV advertising focused on reinventing how advertisers target and engage audiences across screens. AT&T’s data advantage enables AdWorks to provide a more efficient national TV media buy and its superior IPTV platform helps delivers engagement beyond the :30 TV spot. For more information, please visit adworks.att.com. @ATTAdWorks
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AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www. collective.com. @collectivesays
Title Sponsors
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Expion’ social software alleviates top pain points for brand marketers and provides a proven way to understand, manage, control and grow your brand’s social media presence – at a local and global level. Our platform helps companies manage thousands of profiles on Facebook, Twitter, Google+, Youtube, Instagram, Linkedin and beyond. With Expion’s software, organizations centralize best practice sharing, fan conversations and analysis while maximizing brand oversight and collaboration. Our platform helps companies integrate multiple social data streams in real-time to create highly visual analytics reports, enabling brands to discover patterns, breakouts, trends and competitive monitoring for benchmarking. @Expion
By integrating the ability to buy video inventory in real-time across devices, in multiple formats – on one platform with ad serving, targeting, optimization and brand measurement – TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency, meaning our customers know exactly which sites are running their ads, how they’re performing, if the ads are actually being seen and who is watching. @TubeMogul www.Brand-Innovators.com
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Title Sponsors
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and sciencebased technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company based in Baltimore, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. The company has offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney. @VideologyGroup
Premiere Sponsors
BrightLine is the industry leading provider of rich media advertising on television. The company provides advertisers, agencies and content distributors with best in class TV advertising products that combine the best of TV and digital. BrightLine’s proprietary User Experience Television™ (UXTV™) product suite is turn key and built to achieve maximum reach and scale. The products have the proven ability to effectively reach and connect brands with converged TV and Digital consumers, consistently delivering the top results in overall consumer engagement and ad performance across all video advertising channels. @BrightLine_TV
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Gigunda Group is an innovation marketing agency. We are idea instigators and insight experts. We find whitespace opportunities to turn brands into badges.Our innovative approach to experiential marketing has earned us a reputation among Fortune 500 and other clients as imaginative problem solvers. @GGIElement
Premiere Sponsors
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @Kargo
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred and is currently writing his first book. www.purematter.com. @PureMatter
Founded in January 2011, PunchTab is a multichannel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab’s customers use the company’s flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, whitelabeled solutions that can reward any action with virtual, social and real-world rewards. @punchtab
Shazam connects more than 450 million people to the music, TV shows and brands they love, adding another thirteen million new people every month. This makes us one of the world’s most-loved apps. Shazam is an amazing app, available now on all major app stores and platforms. It’s the best way to discover, explore, buy, and share music and, now, TV content. Shazam-enabled shows and advertisements connect viewers to exclusive information and special offers. Shazam brings together people and entertainment with more than thirteen million tags a day, making it easy to share your discoveries on Facebook, Twitter and Google+. @Shazam
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