DETROIT • 1-13-16
GAME CHANGERS
Presented by
Hello and ... Welcome to Brand Innovators Game Changers presented by Roadshow by CNET at the North American International Auto Show (NAIAS) in Detroit!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
The Internet and “connectivity” are rapidly transforming the automotive industry faster than you can say 0 to 60. From GPS enabled vehicles to self-driving cars, the automobile industry is about to undergo its greatest transformation since the Model T, over 100 years ago. Once more, some of the most innovative companies in Silicon Valley, from Google to Uber, are partnering with the Detroit establishment to turn the car into the next disruptive platform for consuming media and entertainment — and advertising. Brand Innovators Game Changers co-presented by Roadshow by CNET will provide senior brand marketers from Fortune 500 and other leading brands with a primer about everything they need to know about the next generation of vehicles. Thank you to everyone in the Brand Innovators community who contributed to today’s program. We encourage everyone to contribute to our conversation about the digital transformation of the marketing and media industries, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at our next event coming soon to a city near you!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Marc Sternberg Co-Founder
Jared Hopfer
Acting Chief Marketing Officer
Chief Revenue Officer
David Teicher
Alexander Kanish
Chief Content Officer
Maria Sekar
Program Director
Business Development Manager
Pearl Tam
Program Director
Lucy Handley
Program Director
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 9 SPEAKERS ........................................................................ 11 SPONSORS ...................................................................... 14
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Host
TED RUBIN Strategic Advisor and Acting CMO, Brand Innovators Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January.
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Keynote Speakers
MATT BLOSL SVP, TONGAL Matthew Blosl is the head of corporate development at Tongal, where he takes his passion for working with leading global brands to build successful partnerships for the company. At Tongal, Matthew works as part of the leadership team focusing primarily on scaling the sales and marketing areas of the company. Having spent his career working with marketing organizations and their advertising agencies, Matthew also spends his time working directly with clients across the country to transform their content strategy and learn to create content in a more agile way using the Tongal platform. With his passion and deep understanding of the marketing landscape, Matthew often serves as a contributor at various industry events. Prior to Tongal, Matthew built and served on the management teams for three early-stage companies focusing on revenue growth through sales, marketing, and business development. Before gravitating to entrepreneurial ventures, Matthew led business strategy for the global advertising agency JWT working with clients across various verticals. Matthew began his career as a management consultant at Accenture where he worked to improve sales and marketing organizations through technology with leading global clients. He graduated from The University of Michigan with a bachelor’s degree in industrial and operations engineering.
DAN DERUBEIS TECHNOLOGY & INNOVATION DEVELOPMENT MANAGER, FORD MOTOR COMPANY @DanDeRubeis Dan DeRubeis has a breadth of marketing experience spanning 15 years of service in various positions with Ford Motor Company, including areas of focus in business development, retail growth, marketing programs, and product management. In his current role as Technology & Innovation Development Manager for the Ford Customer Service Division, Dan is the product manager for Ford SMART Technology and his primary responsibility is to lead the development of innovative solutions that create engaging service experiences for Ford and Lincoln owners. Dan holds a BA in Organizational Studies from the University of Michigan and a MBA in Marketing from Arizona State University.
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Keynote Speakers
MIKE DRIEHORST EDITORIAL DIRECTOR, ONLINE MEDIA, FCA GROUP Mike Driehorst leads the corporate social media efforts for FCA US, overseeing content, community management, outreach, monitoring and most anything else that comes with brand social media. Mike has 10 years’ experience in social media, tracing his work-focused digital roots to 2006 with outreach to military bloggers, and participation in B2B forums. Prior to joining the FCA US corporate digital media team in 2010, Mike served as a PR and social media consultant, working with various local and national clients for a couple years. Before that, Mike paid dues in agency life in various PR and communications roles over 13 years with a couple Northwest Ohio PR and digital marketing agencies.
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Agenda WEDNESDAY, JANUARY 13, 2016 COBO CENTER, DETROIT
9:00am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
9:30 am
SUCCESS STORY – THINKING LIKE A PUBLISHER Mike Driehorst, Editorial Director, Online Media, FCA Group Q&A conducted by Tim Stevens, Editor-at-Large, CNET
10:15 am
POV Dan DeRubeis, Technology & Innovation Development Manager, Ford Motor Company Q&A conducted by Brian Cooley, Editor-at-Large, CNET
11:00 am KEYNOTE
MATT BLOSL, SVP, TONGAL
11:20 am FIRESIDE CHAT Moderator: Peyman Nilforoush, CEO, inPowered James Bement, Manager, DOR Project, General Motors
12:00 pm LUNCH
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Agenda 1:00 pm
KEYNOTE – THE NEXT BIG THING: THE NEW DASHBOARD, PRESENTED BY ROADSHOW Join Roadshow editors Tim Stevens and Brian Cooley as they discuss the modern car and what it needs to succeed. Connectivity has evolved from luxury to requirement, and buyers expect cars to operate with the same ease of their smartphones. Does the evolution depend more on mobile innovation or automotive experience? Find out with an expert panel and editors with a rich tech legacy at CNET.
3:00 pm
EXPERT AND CURATED SHOW FLOOR TOUR Tour conducted by Tim Stevens, Editor-at-Large, CNET
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Speakers JAMES BEMENT Manager, DOR Project, General Motors
Jim Bement is a 30-year veteran of the car business with both wholesale and retail experience. He currently leads GM’s efforts in global retail systems. Prior to that, he headed the digital innovation area, pioneering an application called Dealer Online Retailing. Jim began his career on the retail side of the business with the Sewell Automotive organization out of Dallas, TX. He also spent several years as a Zone Manager for Saturn Corporation in the North Central region.
BRANDON GUTMAN
Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
BRIAN COOLEY Editor-at-Large, CNET
Brian Cooley is Editor at Large and has been with the company since 1995 when he launched CNET Radio. He also led CNET into coverage of car tech and is CNET’s senior media commentator, frequently appearing on national television, radio outlets and in-store video programming to offer a clear, understandable perspective of the consumer electronics world.
PEYMAN NILFOROUSH CEO, inPowered
Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs.
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Speakers MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1
Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to BrandInnovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
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TIM STEVENS
Editor-at-Large, CNET
Tim Stevens is Editor at Large for CNET and Editor in Chief of Roadshow. A journalist with more than 15 years of experience, Tim covers high-profile companies and their executives. He is a frequent contributor to major domestic and international news outlets, sharing his insights and perspectives on topics like consumer technology and the latest advancements in the automotive industry. He serves as a judge on the CEATEC Innovation Awards panel, attended the exclusive 2013 XPRIZE Visioneering Conference, and regularly acts as speaker and moderator at industry events. Tim joined CNET in 2013 after serving as Editor in Chief of Engadget, part of the the AOL/Huffington Post network.
Marquee Sponsor
Roadshow is a brand-new auto destination by CNET, the world’s largest and most trusted online source of consumer technology news and reviews. The new site brings a fresh perspective to car owners, buyers, and enthusiasts. Roadshow’s distinguished editorial team hails from both the automotive and tech industries and will take consumers on an in-depth and compelling journey through the rapidly changing automotive world. With an emphasis on engaging video, stunning photography, and an easy-to-navigate mobile-friendly experience, Roadshow offers a single definitive auto destination for consumers.
Title Sponsors
inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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Notes
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